STYLE GUIDE
C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, coated stocks
C=100, M=35, Y=0, K=100 Use at any scale Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays NPR STYLE GUIDE
C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, coated stocks
C=100, M=35, Y=0, K=100 Use at any scale Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays OUR NAME Although our formal name is National Public Radio, all references to the organization should be “NPR.” When referring to NPR’s website, always lowercase “NPR” so that it reads “npr.org.”
OUR LOGO The NPR logo is our most visible icon. As a symbol of the entire organization, it must be used correctly and executed consistently, based on the visual standards covered in this document.
The NPR logo should be reproduced precisely whenever it is used. Due to variations in printing equipment, paper quality, etc., we strongly recommend color matching to the Pantone Color Specifying System for best results. We’ve provided examples in the following pages that include specific instructions for different design systems (PMS, CMKY, RGB).
It should be noted that the NPR logo must never appear in grayscale. For single color processes, as well as black and white executions, we use the “line art” version of the logo.
In the following pages, we’ve provided you with examples of how to execute the logo properly in both the line art and standard four-color formats, and we’ve included information about clear space as well. NPR LOGO
Below, please find examples of how both versions of the NPR logo should appear on white or light backgrounds as well as black or dark backgrounds.
POSITIVE REVERSED
NPR CMYK color logo for dark background, coated stocks C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, coated stocks C=0, M=80, Y=70, K=0 Use at any scale C=100, M=35, Y=0, K=100 Use at any scale C=100, M=35, Y=0, K=100 Downsize the “®” when the using logo on oversized applications Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays
POSITIVE REVERSED NPR LOGO/COLORS
PANTONE COATED
PMS 179 C PMS Black 6 C PMS 2727 C
PMS 179 C NPR PMS logo for light background, coated stocks
Use at any scale PMS Black6 C Downsize the “®” when the using logo on oversized applications PMS 2727 C such outdoor advertising and large exhibit displays PANTONE UNCOATED
PMS 179 U PMS Black 6 U PMS 2727 U
PMS 179 U NPR PMS logo for light background, uncoated stocks
Use at any scale PMS Black6 U Downsize the “®” when the using logo on oversized applications PMS 2727 U such outdoor advertising and large exhibit displays CMYK COATED
M80 Y70 C100 M35 K100 C75 M35
C=0, M=80, Y=70, K=0 NPR CMYK color logo for light background, coated stocks
C=100, M=35, Y=0, K=100 Use at any scale Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays CMYK UNCOATED
M80 Y90 C100 M38 K100 C91 M51
C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, coated stocks
C=100, M=35, Y=0, K=100 Use at any scale Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays RGB
R255 G51 B0 R0 G0 B0 R51 G102 B204 FF3300 000000 3266CC
ff3300 (255,51,0) Use at any scale
Downsize the “®” when the using logo on oversized applications 000000 (0,0,0) such outdoor advertising and large exhibit displays
3366cc (51,102,204) NPR LOGO/CLEAR SPACE
Clearspace refers to the area around the logo (a distance equal to 1/4 the width of the logo, designated as x) that can’t be infringed by any graphic or editorial element.
SPACING RULES minimum clearspace must be 1/4 of the NPR logo width logos should be centered in the NPR logo space and consistent space should be maintained between all logos in the lock-up in primary lock-ups the logos should visually all have the same weight clearspace applies to the bottom of the logo—the descenders of npr.org or the bottom of the tri-block logo
CLEAR SPACE
x x x= minimum clearspace must be 1/4 of the NPR logo width
x x
C=0, M=80, Y=90, K=0 NPR CMYK color logo for light background, coated stocks
C=100, M=35, Y=0, K=100 Use at any scale Downsize the “®” when the using logo on oversized applications C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays NPR TYPOGRAPHY
The primary typefaces used by NPR are listed below
Gotham
Gotham Narrow Knockout
Sentinel