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Contents Our are an essential part of our corporate design. People associate colors with emotions. And by selecting and applying our colors, we can steer At a glance: these emotions. As ambassadors and conveyors of positive feelings, our Our Corporate Colors corporate colors support the presence and emotional impact of our brands.

CD guidelines: We use color as a design element in all areas of Group communications and use Values of the primary colors it to differentiate the brand presences at DB. Values of our secondary colors Colors with special status The corporate colors were determined following the fusion of West Germany’s Deutsche Bundesbahn and East Germany’s Deutsche Reichsbahn. Over the years their consistent use has had a lasting effect. Today our identity color DB and our are widely familiar.

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At a glance:

As the identity color for the entire DB Red, DB , and DB Gray are used to differentiate our brands. Group, DB Red is the starting point and gray tones round out the of DB. for the character of the color scheme that results from our The new, enlarged DB color palette offers a wide spectrum of lighter and corporate colors. darker gradations of the DB primary colors, as well as an additional palette of DB secondary colors.

These color tones can be used e.g. for mouse-over or mouse-down movements and to color complex illustrations, big data- and information graphics to the standards of our brand and corporate design.

The color palette is used uniformly across all media and is available for downloading in RGB and CMYK.

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Used as a large pane color, DB Red Its consistent use as an identity color Vehicles painted in DB Red dominate represents the Passenger Transport establishes reliability and a of the appearance of regional transport. and Rail Freight Transport divisions. place, and expresses the special status On long distance trains, DB Red DB Red identifies their products at of passenger and freight rail transport. appears as a red stripe along the first sight. vehicle’s entire length, thereby As a division color it distinguishes not symbolizing fast and direct connections only vehicles and products but also the between major cities. complete line of advertising and communications of the DB brand.

DB Blue is the primary color and By using DB Blue, DB Schenker In all online and print media, identity color of our internationally underscores the independent status DB Blue is an essential component active brand DB Schenker. of its brand. of the DB Schenker brand identity. Blue has the same associations in all cultural regions of the globalized transport and logistics market.

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DB Gray is used to identify the Group DB Gray conveys practicality, solidity DB Netze and the Group also use the as well as the divisions Infrastructure and neutrality. As the identity color of color in online and print media. and Services. the brand DB Netze, DB Gray underscores the role of the service The Group also has the option provider for infrastructure. of communicating without an identity color. With it, the Group presents itself as neutral and superior and conveys stability.

To ensure a sober presence that is Use of our gray tones ensures that our reserved in its coloration, the non- vibrant primary colors retain their bright colors DB Dark Gray, special status. DB Gray and DB White Gray are used for structuring and organizing. In addition, DB is a special color They are derived from the primary for high grade representation in color DB Gray. selected media of the Group.

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CD guidelines:

Values of the primary colors

Color is applied to many different Depending on the technique and dot gain, it may become necessary to surfaces and materials, resulting in a adjust the values defined here. Our references are the current printed ISOcoated multitude of color systems for the color sample books for ® und HKS®. differing areas of application. Definitions of color are therefore only an approximation of an ideal image.

RGB 240/20/20 RGB 10/30/110 RGB 135/140/150 RGB 255/255/255 Web #F01414 Web #0A1E6E Web #878C96 Web #ffffff CMYK 0/100/100/0 CMYK 100/75/0/35 CMYK 10/0/0/45 CMYK 0/0/0/0 Grayscale 70% Grayscale 100% Grayscale 50% RAL 9010/9016 * Pantone 485 Pantone 281 Pantone 430 HKS 14 RAL 5013 RAL 7045 RAL 3020

* Realization of white in RAL color tones is application-specific (Environmental Design, Vehicles).

Gradations of the primary colors

Color gradations are no longer set up as simple brightening. They are Please note: Color gradations are not used across media in optimized tones. For the most important color tones, used as division colors for sender realizations have been defined for Pantone, HKS and RAL. identification, e.g. as color panes on brochure titles.

RGB 255/90/100 RGB 250/55/60 RGB 240/20/20 Web #FF5A64 Web #FA373C Web #F01414 CMYK 0/70/50/0 CMYK 0/80/65/0 CMYK 0/100/100/0 Grayscale 70% Pantone 485 HKS 14 RAL 3020

RGB 204/0/0 RGB 178/0/0 RGB 154/0/0 RGB 102/0/0 Web #CC0000 Web #B20000 Web #9A0000 Web #660000 CMYK 0/100/100/15 CMYK 0/100/100/25 CMYK 0/100/100/45 CMYK 0/100/100/65

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RGB 55/95/195 RGB 35/65/155 RGB 10/30/110 Web #375FC3 Web #23419B Web #0A1E6E CMYK 80/55/0/0 CMYK 90/65/0/15 CMYK 100/75/0/35 Grayscale 100% Pantone 281 RAL 5013

RGB 0/10/90 RGB 0/0/70 RGB 0/0/50 RGB 0/0/30 Web #000A5A Web #000046 Web #000032 Web #00001E CMYK 100/80/0/45 CMYK 100/85/0/55 CMYK 100/90/0/70 CMYK 100/95/0/85

RGB 240/243/245 RGB 234/238/241 RGB 225/230/235 RGB 215/220/225 RGB 200/205/210 Web #F0F3F5 Web #EAEEF1 Web #E1E6EB Web #D7DCE1 Web #C8CDD2 CMYK 2/0/0/5 CMYK 2/0/0/10 CMYK 3/0/0/13 CMYK 4/0/0/19 CMYK 5/0/0/25 Grayscale 10% Grayscale 30% Pantone Cool Gray 2 Pantone 428 RAL 9002 RAL 7047

RGB 175/180/187 RGB 155/160/170 RGB 135/140/150 RGB 120/125/135 RGB 100/105/115 Web #AFB4BB Web #9BA0AA Web #878C96 Web #787D87 Web #646973 CMYK 7/0/0/35 CMYK 9/0/0/40 CMYK 10/0/0/45 CMYK 12/0/0/55 CMYK 15/0/0/65 Grayscale 50% Grayscale 70% Pantone 430 Pantone 431 RAL 7045 RAL 7012

RGB 80/85/95 RGB 60/65/75 RGB 40/45/55 RGB 20/25/35 Web #50555F Web #3C414B Web #282D37 Web #141923 CMYK 20/0/0/75 CMYK 25/0/0/85 CMYK 30/0/0/90 CMYK 35/0/0/95

Note: The extensive new DB Gray palette replaces the previous brand-independent neutral gray tones. The new palette has been completely derived from the primary color DB Gray and fits harmoniously in our overall look.

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Values of our secondary colors

The secondary colors allow greater color differentiation, e.g. in information The secondary colors are sufficiently graphics, tables or special applications in product-, interior or UX-UI design. distinguishable from the primary colors Both bright and subdued colors are available for branding that is target group and cannot be mistaken for them. specific and meets the brand's needs, all integrated in a balanced overall You can use them across all media. image.

RGB 255/220/60 RGB 255/205/0 RGB 255/175/0 RGB 255/140/0 RGB 250/105/0 RGB 240/80/0 Web #ffdc3c Web #FFCD00 Web #FFAF00 Web #FF8C00 Web #FA6900 Web #F05000 CMYK 0/10/90/0 CMYK 0/20/100/0 CMYK 0/40/100/0 CMYK 0/55/90/0 CMYK 0/70/95/0 CMYK 0/80/100/0 Pantone 116 Pantone 130 Pantone 151 RAL 1021 RAL 1037 RAL 2009 HKS 4 HKS 6 HKS 7

RGB 245/110/170 RGB 240/70/165 RGB 195/50/150 RGB 145/30/135 RGB 95/20/120 RGB 60/0/100 Web #F56EAA Web #F046A5 Web #C33296 Web #911E87 Web #5F1478 Web #3C0064 CMYK 0/65/0/0 CMYK 5/80/0/0 CMYK 25/85/0/0 CMYK 55/100/0/0 CMYK 75/100/0/30 CMYK 85/100/0/40 Pantone 2623 RAL 4007

RGB 170/240/70 RGB 120/190/20 RGB 60/165/50 RGB 0/120/65 RGB 0/85/35 RGB 0/60/25 Web #AAF046 Web #78BE14 Web #3CA532 Web #007841 Web #005523 Web #003c19 CMYK 40/0/90/0 CMYK 55/0/100/0 CMYK 75/0/100/0 CMYK 100/0/85/30 CMYK 100/0/95/55 CMYK 100/0/100/75 Pantone 376 Pantone 361 Pantone 7732 RAL 6018 RAL 6010 RAL 6016 HKS 66 HKS 65

RGB 40/215/255 RGB 0/170/220 RGB 0/135/185 RGB 0/100/140 RGB 0/75/100 RGB 0/50/70 Web #28D7FF Web #00AADC Web #0087B9 Web #00648C Web #004B64 Web #003246 CMYK 60/0/3/0 CMYK 70/5/0/10 CMYK 80/15/0/20 CMYK 100/0/0/50 CMYK 100/0/0/65 CMYK 100/0/0/80 Pantone 7706 RAL 5017

RGB 230/205/165 RGB 215/175/135 RGB 195/130/80 RGB 175/90/0 RGB 140/50/0 RGB 115/15/0 Web #E6CDA5 Web #D7AF87 Web #C38250 Web #AF5A00 Web #8C3200 Web #730F00 CMYK 0/15/40/15 CMYK 0/25/45/20 CMYK 0/45/65/25 CMYK 0/60/100/35 CMYK 0/80/100/50 CMYK Pantone 1605 30/100/100/50 RAL 8023

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RGB 195/160/185 RGB 160/115/145 RGB 130/80/115 RGB 110/55/95 RGB 85/35/70 RGB 55/10/40 Web #C3A0B9 Web #A07391 Web #825073 Web #6E375F Web #552346 Web #370A28 CMYK 25/40/15/5 CMYK 40/60/25/5 CMYK 50/70/25/15 CMYK 55/80/30/30 CMYK 60/90/35/45 CMYK 65/100/40/65

RGB 215/210/10 RGB 180/180/0 RGB 135/150/0 RGB 90/110/0 RGB 50/70/0 RGB 30/45/0 Web #D7D20A Web #B4B400 Web #879600 Web #5A6E00 Web #324600 Web #1E2D00 CMYK 25/5/95/0 CMYK 35/15/100/0 CMYK 35/5/100/30 CMYK 40/0/100/60 CMYK 45/0/100/80 CMYK 50/0/100/90 Pantone 371 RAL 6025

RGB 125/200/200 RGB 95/180/180 RGB 35/150/150 RGB 0/110/115 RGB 0/85/90 RGB 0/60/65 Web #7DC8C8 Web #5FB4B4 Web #239696 Web #006E73 Web #00555A Web #003C41 CMYK 55/0/25/0 CMYK 60/0/30/10 CMYK 75/0/40/25 CMYK 100/0/40/50 CMYK 100/0/40/65 CMYK 100/0/40/75 Pantone 323 RAL 6026

Downloading color palettes for Adobe software Download: DB Corporate Colors The palettes of our corporate colors in CMYK and RGB can be downloaded here. File format: ZIP They can be loaded into e.g. InDesign, Illustrator and Photoshop. You can find File size: 4 kB more information on the topic of and technical standards under the following link:

Technical Standards

Colors with special status

Additional colors have been created for special corporate design applications and customer products. You can find rules for using colors in these special areas in the respective CD guidelines.

Browser-specific color tones Light modifications of the color tones are possible if intended to achieve optimized depiction on specific browsers or end devices.

Digital Media, UX-UI Design

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Copy colors Copy appears on printed pages generally in the pure tone (0/0/0/100). On screens, use the highly readable and high- color tone DB 03-13 (RGB 40/45/55, #282d37).

Finishing Special topics of printed Group communications can be finished with the special color DB Silver. Pantone 877 This refinement of print publications RAL 9006 is reserved for the Group.

Brochures

Additional links

Office software (PowerPoint, Word) For an interim period, special colors have been defined for PowerPoint and Word. These will be adapted to the latest standard for corporate colors in a future update.

PowerPoint

Contact

Questions about this page? [1] published: 30.01.2017

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