Media Kit 2014 Philadel P Hia Magazine: Fast Facts

Media Kit 2014 Philadel p hia magazine: fast facts

Philadelphia magazine... So much more than a print publication – we’re an innovative multi-media company that leverages our print, digital, and experiential platforms to create integrated marketing campaigns for advertisers and powerful, relevant content for our readers.

Print Digital Experiential • Philadelphia magazine • Phillymag.com • Philly CooksTM -Be Well Philly • Philadelphia Wedding • Wedding Wednesday -Birds 24/7 • Be Well Philly -Foobooz • Wine + Food Festival • Custom Publishing -G Philly • Be Well Boot Camp -Philadelphia Wedding -Taste • Best of Philly® -Explore -Property -Shoppist • Battle of the Burger -The Scene • Philly Mag Shops • Design Home® • Whiskey & Fine Spirits Festival • ThinkFest ...and many others

Engagement Over 50% of readers spend between 1.5-5 hours with Philadelphia magazine. Over 80% of readers share their copy with household members or friends.

Action Over 70% of readers dined in a restaurant because of Philadelphia magazine. Over 45% of readers shopped in a store because of Philadelphia magazine.

Knowledge Over 90% of readers agree somewhat or very much that Philadelphia magazine helps them know their city better.

Gender 46% male 54% female

Marital Status 77% married

Age 74% are between 25-64

Education Level 89% attended college 41% postgraduate studies

Employment 52% are employed in a professional or managerial position 25% are owners or partners in their business

Average Household Income $176,200

AVERAGE Net Worth $1,500,000

home ownership 89% own principal residence

Source: The Media Audit, May-July 2012. Monroe Mendelsohn Subscriber Study, November 2011.

Circulation Philadelphia magazine reaches the region as the premier resource for area dining, entertainment and so much more. It is featured in the most prominent locations in the market; hotels, supermarkets, drug stores, bookstores, train terminals, and airports.

TOTAL REACH: 852,425* TOTAL PAID AND VERIFIED CIRCULATION: 116,794** Circulation DMA Publication Market Coverage Philadelphia magazine+...... 123,994 People ...... 99,809 National Geograhic...... 104,210 Newsweek...... 58,884 Our commitment at Cosmopolitan...... 72,598 Glamour...... 69,885 Philly Mag remains the O, the Oprah Magazine...... 73,707 Entertainment Weekly...... 60,817 same: to keep people Redbook...... 57,731 connected to their city, Real Simple...... 58,329 Martha Stewart Living...... 60,821 highlight what’s great, Men’s Health...... 58,373 In Style...... 53,862 expose what isn’t, and Bon Appetit...... 44,796 Vogue...... 36,958 do our best to constantly Allure...... 35,992 Vanity Fair...... 32,984 spark conversations.” New Yorker...... 31,966 Elle...... 30,771 -Tom McGrath, Editor in Chief GQ...... 29,253 Conde Nast Traveler...... 22,637 Architectural Digest...... 23,356 House Beautiful...... 21,926 Harpers Bazaar...... 20,205 Town & Country...... 15,331 Elle Décor...... 14,819 Bride’s...... 9,551 New York Magazine...... 9,233 Martha Stewart Wedding...... 5,265

* The Media Audit Jun-Aug 2013 ** Information Based on the June 2013 ABC Publishers Statement.

+The 2012 ABC Magazine Market Coverage Report Identifies the DMA Circulation of National ABC Audited publications. The 2012 report lists the circulation of these publications in the Philadelphia DMA. This is the latest data available and is based on the 2011 ABC publishers data. For comparability, Philadelphia magazine’s total paid circulation for the August 2010 issue is 119,020 total paid subscribers as reported in our December 2011 ABC publishers statement.

January february march april

EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURES • Where to Eat 2014 • How to Save Philly Schools • Home & Real Estate: The best • Power in Philly: The new wave - • Special Home Section • Top Dentists 2014 architects, designers, & home stores 50 influential people who should • The Great Philly Coffee Guide • Spring Travel: Great coastal trips be on your radar SPECIAL SECTION • Philly Mag Fashion Project Kickoff • Spring Fashion: The season’s • Property Debut: Kickoff of our • Auto Innovation Guide freshest looks monthly section on real estate and SPECIAL SECTIONS home • Heart Health: Go Red for Women™ SPECIAL SECTIONS • How to be a Philly runner: Best trails, • Medical and Dental Profiles • Guide to Graduate Schools races, workouts, and more • 14th Annual Philly Cooks™ • Road Trips • Event Planner SPECIAL SECTIONS • Gift Guide – Love That! SPONSORSHIPS • Retirement Living • 10th Annual Trailblazer Award • PHS Wedding Wednesday • 13th Annual Philadelphia • Visit Florida • PHS LGBT Night Out wine + Food Festival

SPONSORSHIPS • 14th Annual Philly Cooks™ • 10th Annual Trailblazer Award

may june july august

EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURE EDITORIAL FEATURE • Top Doctors 2014 • The Shore 2014: The best places • Great Summer Drives: Get out of •Best of Philly® 2014 • A Shopper’s Guide to Center to eat, shop, and hang out town and discover great back-roads city’s New Retail Scene • Shore Real Estate: Our first-ever restaurants, antique stores, villages, SPECIAL SECTIONS • Rittenhouse Row Festival town-by-town guide to buying a swimming holes, and more • Design Home® shore home • Medical and Dental Profiles SPECIAL SECTIONS SPECIAL SECTIONS • Down the Shore Guide • Medical and Dental Profiles SPECIAL SECTIONS • Down the Shore Guide • Gift Guide – Moms, Dad, & Grads • Super Lawyers • Design Home® SPONSORSHIP • Rittenhouse Row Festival • Down the Shore Guide • Best of Philly® 2014 • Be Well Boot Camp SPONSORSHIPS • Discover Lehigh Valley • Rittenhouse Row Festival • 13th Annual Philadelphia SPONSORSHIPS wine + Food Festival • Be Well Boot Camp • Super Lawyers

september october november december

EDITORIAL FEATURES EDITORIAL FEATURE EDITORIAL FEATURE EDITORIAL FEATURE • Schools 2014 • Fall Food Package • Innovation: Conversations with • TBD • Fall Fashion: See designs from Philly’s smartest people finalists of the Philly Mag Fashion SPECIAL SECTIONS SPECIAL SECTIONS Project • Design Home® SPECIAL SECTIONS • Design Home® • Fall Travel: Amazing places to go • Medical and Dental Profiles • 5 Star Wealth Managers • Gift Guide – Shop. Give. Be Merry. • Think Pink: Breast Health • Guide to Graduate Schools SPECIAL SECTIONS • Retirement Living • ThinkFest • Design Home® • 11th Annual Philadelphia • Event Planner whiskey & Fine Spirits Festival SPONSORSHIPS • Guide to Private Schools • ThinkFest • 5 Star Real Estate Agents SPONSORSHIPS • Brides, Bubbly and Brunch • Down the Shore Guide • 11th Annual Philadelphia whiskey & Fine Spirits Festival SPONSORSHIP • Philly Mag Shops • Battle of the Burger • Design Home®

ANCILLARY PUBLICATION • Be Well Philly

Phillymag.com

www.facebook.com/philadelphiamagazine www.twitter.com/phillymag 25,900+ facebook likes 35,800+ twitter followers Digital Phillymag.com is Philadelphia’s must-read destination that connects people to their community and helps them make the most out of living in the greater Philadelphia area. We have 9 blogs that cover everything from restaurants to local & national news, to health & fitness and so much more.

Unique Visitors** 1,542,713

Unique Visits** 2,211,354 86% of online readers Visits per Unique Visitors** dined in a restaurant 1.46 Established & educated audience:* because of phillymag.com* Over 70% college or graduate degree

Age* 62% of online readers 68% are 35-64 Education* visit phillymag.com for 79% college or postgraduate degrees

entertainment and events* Average Household Income* 57% over $100,000

Home Ownership* 75% own a home

*Source: The Brownstein Group, July 2010 **Source: Google Analytics January-October 2013 YTD average.

unique visits per page views page views newsletter digital channel time spent visits page views visitors unique per unique per visit subscribers

Be Well Philly Every Monday, the Be Well Philly newsletter is packed with wellness tips, 112,386 1.32 1.84 0:52 142,651 245,399 1:45 11,000+ workout trends, fitness headlines, healthy eating and more, conveniently keeping Philadelphians dialed into their wellness.

Birds 24/7 All Eagles. All the time. Every Saturday, the BIRDS 24/7 newsletter highlights the biggest headlines, opinions, and 152,736 3.27 6.43 2:51 479,696 938,049 1.95 33,100+ expert analyses by Sheil Kapadia & Tim McManus from Philadelphia’s most comprehensive and definitive Eagles blog.

Foobooz Every Tuesday and Thursday, Philadelphia’s trusted food and drink authority serves the latest 129,683 2.06 4.15 2:18 266,605 535,061 2.01 23,000 on Philadelphia’s restaurant scene including trends in food & beverage, new restaurants, exclusive promotions, discounts, and events.

G Philly Philadelphia’s trusted source keeping the region plugged into everything LGBT. Every Thursday, the G Philly newsletter 53,895 1.18 1.40 0:35 63,255 75,544 1.18 1,400+ delivers coverage of popular headlines on local and global topics, fashion, home, travel, events and more.

Philadelphia Wedding The key to everything bridal and beyond. Every Monday the Philadelphia Wedding newsletter provides the best coverage of the latest wedding topics and trends from 22,012 1.30 2.88 1:22 29,069 61,801 2.23 5,000+ Philadelphia bloggers including fashion, venues, inspirations, real weddings, engagement announcements and so much more.

Philly Mag News Philadelphia’s daily digest of local and AM: 13,780 352,842 1.32 1.91 1:11 462,890 664,605 1.44 national breaking news, controversial PM: 5,917 topics, gossip, politics and more from Philly’s most provocative voices.

Property A weekly round-up of Philadelphia’s newest real estate hub featuring properties 40,692 1.58 3.28 1:26 65,702 127,824 2.15 12,000+ for sale and rent, interior design and architecture, neighborhood news and new projects, delivered every Wednesday.

(Based on a 3 month average) Just launched in October 2013 Shoppist The Scene Deals, steals, and must-haves for every shopper, every Friday. Shoppist Just in time for the weekend. Every Wednesday, The Scene is the ticket to provides fashion advice, news, and tips for great style and shopping what’s happening in Philadelphia’s arts and entertainment scene including around the region. editor’s picks of the best shows, concerts, festivals, and beyond.

** Source: Google Analytics January-October 2013 YTD average.

These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited. Experiential Philadel p hia magazine: E xperiential Bringing the authenticity and sophistication of Philadelphia magazine to life, whether it’s our fitness event, Be Well Boot Camp, or our highly anticipated Best of Philly party, each event incorporates exclusive sponsorship opportunities personalized for brand needs and its desired audience, while creating an unforgettable affair that further engages our readers and enthusiasts.

date Experiential description

A special invitation-only luncheon to honor and celebrate a woman February 10th Annual Trailblazer Award in the Philadelphia region who is a successful leader and a pioneer within her respective field.

Culinary editors of Philadelphia magazine and Foobooz host a celebration of Philadelphia’s culinary scene for over 1,000 “Foodies.” February TM Philly Cooks Guests taste signature dishes from over 50 of Philadelphia’s best restaurants.

Reach over 400 affluent brides-to-be at this sophisticated bridal event by Philadelphia Wedding. Held at The Pennsylvania Convention march Wedding Wednesday Center during the week of The Flower Show, Wedding Wednesday is the ultimate planning experience that has sold out two years in a row. The 2014 Flower Show Theme: ARTiculture.

The 13th Annual Philadelphia Wine & Food Festival is host to the world’s finest winemakers and winery representatives. The event hosts May The Wine & Food Festival nearly 1,000 wines from approximately 150 wineries and is attended by nearly 1500 wine enthusiasts.

This unique event for over 500 women features the best workouts and instructors, interactive panel discussions, and more. The energetic June Be Well Boot Camp marketplace is filled with the latest workout gear, skin treatments & products, and healthy food sampling.

This event takes the editorial authority Philadelphia magazine has over august Best of Philly® the best places to eat, drink, shop, play, and stay, and brings it to life so attendees can enjoy all the best the city has to offer.

The region’s leading showcase home, with state-of-the-art specialties September Design Home® from local home experts, will be on display for interested and prospective customers.

Battle of the Burger is a city-wide competition in which chefs create their most delicious burgers for the chance to win bragging rights for September Battle of the Burger the best burger, as voted on by the people. Over 400 guests mingle and enjoy as many burgers as they like and then vote on their favorite.

With the goal of celebrating Philadelphia’s fashion scene and October Philly Mag Shops connecting our best shops with our best shoppers, Philly Mag Shops is a one-day warehouse like shopping event.

Featuring over 100 spirit vendors and fine cuisine from local upscale restaurants, The Whiskey & Fine Spirits Festival is the region’s October Whiskey & Fine Spirits Festival premiere tasting featuring a wide selection of spirits from around the world including premium whiskey, scotch, malts, bourbon, rum, vodka, gin, and tequila.

A multi-platform program celebrating Philadelphia’s smartest, most innovative, and civic-minded people, Thinkfest gives Philadelphia’s November TM ThinkFest entrepreneurs and thinkers a platform to share ideas, engage in discussions, and celebrate innovation.

Space and Material Deadlines

Issue Space Deadline Ad Material Completed On Sale Date Due Digital Ad Due

January 2014 November 19 November 27 December 6 December 30

February 2014 December 23 January 2 January 10 February 3

March 2014 January 24 January 29 February 7 March 3

April 2014 February 21 February 26 March 7 March 31

May 2014 March 21 March 26 April 4 April 28

June 2014 April 18 April 23 May 2 May 27

July 2014 May 23 May 28 June 6 June 30

August 2014 June 20 June 25 July 3 July 28

September 2014 July 25 July 30 August 8 September 2

October 2014 August 22 August 27 September 5 September 29

November 2014 September 19 September 24 October 3 October 27

December 2014 October 17 October 29 November 7 December 1

January 2015 November 14 November 24 December 5 December 29 Ancillary Deadlines

Be Well Philly Philadelphia Wedding Fall/Winter 2014 issue Advertising space deadline: July 11, 2014 Advertising space deadline: April 18, 2014 Material deadline: July 18, 2014 Material deadline: April 25, 2014 Philadelphia Wedding Spring/Summer 2015 issue Advertising space deadline: October 3 2014 Material deadline: October 10, 2014

Cover photo credits: Jauhien Sasnou, Center City District/Kieran Timberlake, Jonathan Pushnik, Jeff Fusco, Michael Perisco, and Jason Varney

2014 Specifications

Ad Preparation Ad Specifications

• Platform: Macintosh format preferred. IBM/PC format accepted. Full page Full page non-bleed 7”(w) x 9.5” (h) • Software: Hi-res Adobe Acrobat PDF (recommended) PDF Settings: Full page Bleed Size 8.25” (w) x 10.75” (h) • Hi-res PDF for press: PDF/X-1a:2001 (recommended) or Press Quality Trim Size 8” (w) x 10.5” (h) • All fonts embedded Live Area 7.25” (w) x 9.75” (h) Image settings: • Color images: 300 DPI Bleed ads allow .125” bleed on all sides and keep live matter • Monochrome images (Graphic & Art Settings): 1200 DPI .375” from all trim edges. Note: Photoshop PDFs and PDFs created by Adobe PDF Writer Spread are NOT recommended. Two Page Bleed Size 16.25” (w) x 10.75” (h) Also accepted: InDesign, Photoshop (saved as a TIFF or EPS file) or Trim Size 16” (w) x 10.5” (h) Illustrator (saved as an EPS file). Convert all fonts used in art files to Live Area (Each Page) 7.25” (w) x 9.75” (h) outlines. Native files may be sent with all screen and printer fonts and 1/2 horizontal Bleed spread 16.5” (w) x 5.375” (h) all art files used in the ad. Trim size 16”(w) x 5.25” (h)

• Images: All hi-resolution images must be a minimum of 300 DPI at For 2 page spread bleed ads, keep live matter .375” from all 100% of final print size. Do not upsample the resolution of your image trim edges and from gutter. by manually changing the DPI in Photoshop. This can cause a pixelated, blurry or lower quality image. Black and white scans must be grayscale. fractional Do not submit color files for black and white ads. 4-color scans must 2/3 page 4.5” (w) x 9.5” (h) be saved as CMYK not RGB. Do not use spot colors, or call your sales 1/2 Page vertical 4.5” (w) x 7” (h) representative to discuss PMS ink charges. 1/2 horizontal 6.875” (w) x 4.625” (h) 1/3 vertical 2.125” (w) x 9.5” (h) • Printing specifications: 17-20% dot gain. Heat-set web offset. 1/3 horizontal 4.5” (w) x 4.625” (h) Perfect bound. Jogs to head. 1/6 vertical 2.125” (w) x 4.625” (h) 1/6 horizontal 4.5” (w) x 2.25” (h) • Prep specifications: 133 line screen. Screened tone values over 1/12 2.125” (w) x 2.25” (h) 85% may print solid. Screen tone values under 3% may drop to white. Total density in any one area must not exceed 280%. Publisher can not FRACTIONAL BLEED ADS guarantee legibility of 4-color knock-out type below 7 points. Offset 1/3 Vertical Bleed ad 3” (w) x 10.75” (h) reproduction may not match computer generated color proofs. Trim size 2.75“ (w) x 10.5” (h) 2/3 page Bleed ad 5.375” (w) x 10.75” (h) • Production Charges: A production charge will be assessed if Trim size 5.125” (w) x 10.5” (h) an advertiser does not supply a complete usable file, and for files 1/2 horizontal Bleed ad 8.25” (w) x 5.375” (h) resupplied by an advertiser for revisions. Disc intervention on supplied Trim size 8”(w) x 5.25” (h) files will incur production charges except for correction of publisher’s errors. Bleed ads allow .125” bleed on all sides. Keep live matter .375” from all trim edges. Ad may run on a left or right-hand page. The ad must be set up to allow for trim and safety on all sides.

Ad Submission

• Upload files to : www.phillymag.com/ad_upload/index.html This method is recommended. Please compress files prior to uploading. Keep file name short and remove and special characters such as commas, extra periods, or ampersands.

•Email (under 2MB, only): • Philadelphia magazine: [email protected] • Philadelphia Wedding, Be Well Philly, or Taste: [email protected]

• Proofs: Send a proof of the final ad printed at 100%. Digital proofs are acceptable for color, provided they have been calibrated to SWOP standards.

• Discs and Proofs may be mailed to: MetroCorp-Philadelphia Production, 1818 Market St Suite 3600, Philadelphia, PA 19103

Call your sales representative for a complete digital requirements sheet or 215.564.7700. If you have further questions, please call the Production Department at 215.940.4603.