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Media Kit 2014 Philadel P Hia Magazine: Fast Facts Media Kit 2014 PHILADEL P HIA MAGAZINE: FAST FACTS FAST Philadelphia magazine... So much more than a print publication – we’re an innovative multi-media company that leverages our print, digital, and experiential platforms to create integrated marketing campaigns for advertisers and powerful, relevant content for our readers. Print Digital Experiential • Philadelphia magazine • Phillymag.com • 10th Annual Trailblazer Award -Be Well Philly • Philadelphia Wedding • Philly CooksTM -Birds 24/7 • Be Well Philly -Foobooz • Wedding Wednesday • Custom Publishing -G Philly • Wine & Food Festival -Philadelphia Wedding -Taste • Be Well Boot Camp -Explore -Philly Mag News -Property • Best of Philly® -Shoppist • Design Home® -The Scene • Battle of the Burger • Philly Mag Shops • Whiskey & Fine Spirits Festival • ThinkFestTM ...and many others These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited. PHILADEL Demographics P Philadelphia magazine helps brands connect, engage and be discovered by our audience of HIA affluent and influential readers. MAGAZINE: ENGAGEMENT Over 50% of readers spend between 1.5-5 hours with Philadelphia magazine. DEMOGRAPHICS Over 80% of readers share their copy with household members or friends. ACTION Over 70% of readers dined in a restaurant because of Philadelphia magazine. Over 45% of readers shopped in a store because of Philadelphia magazine. KNOWLEDGE Over 90% of readers agree somewhat or very much that Philadelphia magazine helps them know their city better. GENDER 46% male 54% female MARITAL STATUS 77% married AGE 74% are between 25-64 EDUCATION LEVEL 89% attended college 41% postgraduate studies EMPLOYMENT 52% are employed in a professional or managerial position 25% are owners or partners in their business AVERAGE HOUSEHOLD INCOME $176,200 AVERAGE NET WORTH $1,500,000 HOME OWNERSHIP 89% own principal residence Source: The Media Audit, May-July 2012. Monroe Mendelsohn Subscriber Study, November 2011. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited. PHILADEL P Circulation HIA MAGAZINE: Philadelphia magazine reaches the region as the premier resource for dining, entertainment and so much more. It is featured in the most prominent locations in the market: hotels, supermarkets, drug stores, bookstores, train terminals, and airports. CIRCULATION TOTAL REACH: 852,425* TOTAL PAID AND VERIFIED CIRCULATION: 116,794** | CIRCULATION CIRCULATION Circulation DMA PUBLICATION MARKET COVERAGE Philadelphia magazine+ ........................................................... 123,994 DMA National Geograhic..................................................................... 104,210 People ......................................................................................... 99,809 O, the Oprah Magazine ................................................................ 73,707 Our commitment at Cosmopolitan ............................................................................... 72,598 Glamour ........................................................................................ 69,885 Philly Mag remains the Martha Stewart Living .................................................................. 60,821 Entertainment Weekly................................................................... 60,817 same: to keep people Newsweek .................................................................................... 58,884 connected to their city, Men’s Health ................................................................................ 58,373 Real Simple .................................................................................. 58,329 highlight what’s great, Redbook ....................................................................................... 57,731 InStyle ........................................................................................... 53,862 expose what isn’t, and Bon Appetit .................................................................................. 44,796 Vogue ........................................................................................... 36,958 do our best to constantly Allure ............................................................................................. 35,992 Vanity Fair ..................................................................................... 32,984 spark conversations.” New Yorker ................................................................................... 31,966 Elle ................................................................................................ 30,771 -Tom McGrath, Editor in Chief GQ ................................................................................................ 29,253 Conde Nast Traveler ..................................................................... 22,637 Architectural Digest ...................................................................... 23,356 House Beautiful ............................................................................ 21,926 Harpers Bazaar ............................................................................ 20,205 Town & Country ............................................................................ 15,331 Elle Décor ..................................................................................... 14,819 Bride’s ............................................................................................ 9,551 New York Magazine........................................................................ 9,233 Martha Stewart Wedding ............................................................... 5,265 * The Media Audit Jun-Aug 2013 ** Information Based on the June 2013 ABC Publishers Statement. +The 2012 ABC Magazine Market Coverage Report Identifies the DMA Circulation of National ABC Audited publications. The 2012 report lists the circulation of these publications in the Philadelphia DMA. This is the latest data available and is based on the 2011 ABC publishers data. For comparability, Philadelphia magazine’s total paid circulation for the August 2010 issue is 119,020 total paid subscribers as reported in our December 2011 ABC publishers statement. Total Population in the Philadelphia DMA - 8,077,567 Total Households -3,055,961 These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited. PHILADELPHIA MAGAzINE PHILADEL 2014 Editorial Calendar *Editorial features are subject to change P HIA MAGAZINE: JANUARY FEBRUARY MARCH APRIL EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURES • Where to Eat 2014 • How to Save Philly Schools • Home & Real Estate Hot • Power in Philly: The new wave - • Special Home Section • Top Dentists 2014 Neighborhoods: The best 50 influential people who should EDITORIAL CALENDAR • The Great Philly Coffee Guide architects, designers & home stores be on your radar • Philly Mag Fashion Project Kickoff • Spring Travel: Great coastal trips • Property Debut: Kickoff of our • Spring Fashion: The season’s monthly section on real estate and SPECIAL SECTIONS freshest looks home • Heart Health: Go Red for Women™ • How to be a Philly Runner: • Medical and Dental Profiles SPECIAL SECTIONS Best trails, races, workouts and more • 14th Annual Philly Cooks™ • Guide to Graduate Schools • Event Planner • Road Trips SPECIAL SECTIONS • Gift Guide – Love That! • Retirement Living • 10th Annual Trailblazer Award SPONSORSHIPS • 13th Annual Philadelphia • Visit Florida • PHS Wedding Wednesday Wine + Food Festival • PHS LGBT Night Out SPONSORSHIPS • 14th Annual Philly Cooks™ • 10th Annual Trailblazer Award MAY JUNE JULY AUGUST EDITORIAL FEATURES EDITORIAL FEATURES EDITORIAL FEATURE EDITORIAL FEATURE • Top Doctors 2014 • The Shore 2014: The best places • Great Summer Drives: Get out of •Best of Philly® 2014 • A Shopper’s Guide to Center to eat, shop and hang out town and discover great back-road City’s New Retail Scene • Shore Real Estate: Our first-ever restaurants, antique stores, villages, SPECIAL SECTIONS • Rittenhouse Row Spring Festival town-by-town guide to buying a swimming holes and more • Design Home® shore home • Medical and Dental Profiles SPECIAL SECTIONS SPECIAL SECTIONS • Down the Shore Guide • Medical and Dental Profiles SPECIAL SECTIONS • Down the Shore Guide • Guide to Private Schools • Gift Guide – Moms, Dad & Grads • Super Lawyers • Design Home® • Guide to Colleges and • Rittenhouse Row Spring Festival • Down the Shore Guide Higher Education • Be Well Boot Camp SPONSORSHIPS • Discover Lehigh Valley SPONSORSHIP • Rittenhouse Row Spring Festival • Best of Philly® 2014 • 13th Annual Philadelphia SPONSORSHIPS Wine + Food Festival • Be Well Boot Camp • Super Lawyers SEPTEMBER OCTOBER NOVEMBER DECEMBER EDITORIAL FEATURES
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