ABOUT US
Port Orange Community Trust is a grass roots community nonprofit, led by a volunteer Board of Directors and just one employee, our Executive Director. Our mission is to foster planning, funding and administration for programs and activities that strengthen family lives, individual values and potential, and community and civic responsibility. This is accomplished by hosting admission free regional events, and by funding projects, grant requests, scholarships and special requests throughout the year. POCT hosts 2 4-day events annually, Spring Food Festival & Carnival, and our signature event, Family Days. We also host our 4 Movies Under the Stars, all if which are admission free. To date, POCT has donated over One Million Dollars back to our community.
www.POCTrust.org SPRING FOOD FEST & CARNIVAL 2020
Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for everyone. Live entertainment, kid’s zone, carnival, crafters and of course, the best food trucks and restaurants serving their signature dishes, complimented by a beer and wine area. This event not only brings out the young families of the region, but also college students, retirees, and empty nesters. 4 days to interact with guests to target your client
150+ vendors 30,000 guests
4 Day Event 200 volunteers
www.POCTrust.org FAMILY DAYS 2020
Family Days is Port Orange Community Trust’s signature event of the year. We host over 50,000 guests over the four-day period. This regional event includes a Carnival, Jeep Show, Community Parade, a Pet Parade, a Business Expo, Street Painting, Kid’s Zone, Food Vendors & so much more! 2020 will be even more special this year, as we celebrate our 25th Family Days!
4 days to interact with guests to target your client
250+ vendors 50,000 guests
4 Day Event 200 volunteers
www.POCTrust.org ABOUT OUR AUDIENCE
58% are aged 35-54 76% have 2 or more children 24% are under 25-34 living at home
61% are female 65% own a home 39% are male
95% have attended Family 34% drive Chevy, 27% drive Ford, Days in the past 3 years 16% drive Toyota
94 % of our guests are more 33% make between 30-50k/yr likely to consider a product 30% make between 59-75k/yr or service from a POCT sponsor 25% make over 75k/yr assuming price and quality are the same. www.POCTrust.org IN THE NEXT 18 MONTHS…
34% plan a major home renovation 18% will purchase auto or health insurance
22% will apply for a new credit 41% plan to make a major card or loan electronics purchase
61% will book a 35% plan to visit a vacation sporting goods store
42% plan to buy a 26% will buy a new car new smart phone
23% will switch cell or internet 20% plan to purchase a providers new home
www.POCTrust.org OUR AUDIENCE IS RESPONSIVE…
Our open rate on When asked if our Not only does our emails sent to our attendees would audience want to hear database is typically change a purchase from us but they want 31% with a click based on to know who we are through rate of 14%. sponsorship of this working with event, 94% of them (companies just like said they would. yours!)
www.POCTrust.org OUR MEDIA PARTNERSHIPS
We have media partnerships with Daytona Beach News Journal, Hometown News, Southern Stone Radio, ValPack, the Money Pages(cover) and Spectrum! We are also on the morning WESH 2 news broadcast the morning of opening day, and do a radio interview blitz the week of the event on 5 radio stations reaching 7 counties!
Radio Television
Social Media
Because of this, we had a combined national media presence of over 3 Million views during the two months leading up to our events. www.POCTrust.org WE CAN CUSTOMIZE FOR YOU!
We start with a proposal. From there we want to create something just for you, designed to help you achieve your goals. Some of the ways that we can work together include:
Naming Employee Opportunities Engagement
Advertising and Onsite Activations Media Presence
Sampling and Brand Recognition Product Placement
Experiential VIP Opportunities Marketing
In other words, we want to hear about your goals and then build something just for you and your budget.
www.POCTrust.org TYPES OF SPONSORSHIPS WE OFFER…
Annual Sponsorships are the Event Sponsorships are most popular sponsorship another great way for your we offer. With levels to fit business to target your every budget, with benefits, specific audience. We offer we strive to help you sponsorships for both achieve your marketing Spring Food Festival & goals. Our sponsorship Family Days. packages are second to none with substantial ROI’s. www.POCTrust.org ANNUAL ONGOING SPONSORSHIP BENEFITS
BENEFITS PRESEGNTING COMMUNITY GOOD FAMILY HONORABLE SPONSOR LEADER CORPORATE FRIENDLY SPONSOR $10,000 $6000 $3500 SPONSOR $2000 $1000 TOP BILLING LOGO ON WEB X W/LINK LOGO ON ALL EVENT X MKTING & LETTERHEAD
LOGO ON ANNUAL X VOLUNTEER EVENT T’S MENTIONS IN PRESS X RELEASES BENCH ADS AT EVENTS X
MENTION ON PHONE X MESSAGES LOGO ON POCT XMAS X PARADE BANNER LOGO IN QUARTERLY X NEWSLETTER 4 TEXTS PER YEAR X W/WEBSITE LINK SOCIAL MEDIA X X X X X RECOGNITION REGULARLY www.POCTrust.org BENEFITS PRESEGNTING COMMUNITY GOOD FAMILY FRIENDLY HONORABLE SPONSOR LEADER CORPORATE SPONSOR SPONSOR NAMED SPONSOR ALL X RADIO SPOTS ANNUAL LOGO ON CARNIVAL X MEGA PASSES SPONSORSHIP LOGO ON DIGITAL X BENEFITS FOR BILLBOARD DUNLAWTON LOGO ON VOLUNTEER T’S X EVENTS
LOGO ON ALL PRINT & X SOCIAL MEDIA ADS LOGO ON TV ADS & X BENCH AD LOGO ON FD FLOOR X X GRAPHICS BOXED LUCHES ON X X X X X SATURDAY OF EVENT LOGO IN EVENT MAP DBNJ X X X X X
SPONOSR ID ON TENTS X X X X X
LOGO ON EVENT MAP X & LOCATION X X X X
BEER & WINE TICKETS 8 6 4 2 CARNIVAL PASSES 20 VIP PASSES 10 VIP PASSES 8, DAY PASSES 6, DAY PASSES
EXHIBIT SPACE(S) W/ 2 2 1 1 POWER & TENT PKG LOGO ON ALL EVENT X-TOP BILLING X X X X SIGNAGE & BANNERS
www.POCTrust.org www.POCTrust.org Annual Sponsorship Benefits Movie & Food Truck Nights
BENEFITS PRESEGNTING COMMUNITY GOOD FAMILY HONORABLE SPONSOR LEADER CORPORATE FRIENDLY SPONSOR SPONSOR MENTIONED AS SPONSOR X ON RADIO ADS LOGO ON PRINT & SOCIAL X MEDIA FLYERS TABLETOP OPPORTUNITY X X X
AUDIENCE ACCESS X X X
YOUR MASCOT WELCOME X X X
GIVEAWAY OPPORTUNITIES X X X
LOGO ON SIGNAGE X X X X X
LOGO ON MOVIE SCREEN X X X X X DURING ACTIVITIES
www.POCTrust.org IMPRESSIONS INCLUDES ALL EVENTS. YOUR TOTAL COMPANY REACH IS DETERMINED BY YOUR SPONSORSHIP LEVEL
PRINT/DIGITAL RADIO SOCIAL MEDIA SPECTRUM OFF SITE ADS ON SITE
DBNJ PRINT 1,400,000 COAST COUNTRY FACEBOOK SPRING FOOD FEST DIGITAL BILLBOARD, BANNERS; 5000 ONLINE 165,007 109.9K DUNLAWTON BRIDGE 78K VAL PACK DIRECT MAIL HOT INSTAGRAM FAMILY DAYS DIGITAL DBNJ RACKS MEGA PASSES; 1600 60K HOUSELHOLDS 33K 7,272,000
HOMETOWN NEWS THE HOG WEBSITE ROAD SIGNAGE, DIGITAL WAY FINDERS; 70K 30,000 60K 315K COMMUNITY NEWS, LOV FM TEXT A-FRAMES; 150K 2000 HOMES 4000 SCHOOL FLYERS WNDB NEWSLETTER EXHIBIT SPACE; 70K 12K STUDENTS 8000 THE MONEY PAGES THE VIBE BENCH ADS; 45K 120K HOMES TOTAL IMPRESSIONS: TOTAL REACH IMPRESSIONS: TOTAL IMPRESSIONS TOTAL IMPRESSIONS: TOTAL IMPRESSIONS: www.POCTrust.org1,789,007 3 MILLION 214.9K 299K 341,600 www.POCTrust.org 2020 EVENT DATES
TH TH MARCH 26 – 29 JUNE 20TH SEPTEMBER 24TH – 27TH
TH MARCH 13TH JULY 10 JUNE 12TH AUGUST 14TH
www.POCTrust.org HELPING THE COMMUNITY
2019 DONATIONS $49,700 OVER 1 MILLION DONATED DONATED
IN 2019 ALONE! SCHOLARSHIPS SINCE 1995 SCHOOLS 9% SENIORS 22% 4% SKATE CONTEST 4% VETERANS FOOD DONATIONS 4% 16% MOVIES 4% CAMPS SCHOOLS, 5% PARKS AND REC ADD'L SCHS TEAMS 8% 5% 10% CITY EVENTS IN KIND 2% 1% PO HISTORICAL TRUST YMCA 1% 5%
www.POCTrust.org A WORD FROM OUR SPONSORS…
“We serve our community every day and enjoy supporting Port Orange Community Trust because they too have a “Servants Heart”. Thank you for letting our team be involved throughout the many years, it is truly our pleasure.” -The BROs at One Hour Air and Ben Franklin Plumbing.
“We at Vintage Paper Co. are very proud to be sponsors and affiliated with an organization such as POCT. The generosity and positivity they share with our community is something we stand behind 100%. We do our best to help with whatever is needed hoping to provide support in any way with the immense efforts POCT puts forth in helping our community. Not only does it feel great to support POCT, but we have also received a great response and notoriety from our community in being a sponsor. Events like the Spring Fair & Food Festival and Family Days have helped immensely in the growth of our presence as the premier Apparel & Print shop in Port Orange. We look forward to many more years as a sponsor, supporter and friend of Port Orange Community Trust.” - Marc Larabel • Vintage Paper Co.
www.POCTrust.org Let’s Connect! We’re excited to hear about your goals and how we can help you achieve them.
Get in touch and let’s talk about ways we can work together:
Jennifer Marano Executive Director [email protected] (386) 451-3392