CELEBRATING OUR
2020 MEDIA KIT
February 3, 2020 3:18 PM BRAND POWER Partner with the local brand that sets the standard for all others. Westchester Magazine has long been known as the local media that sets the standard for all other brands. With the largest, most qualified paid subscriber base and the biggest newsstand presence in the area, Westchester Magazine has a proven track record for reaching the most customers and producing outstanding results for our clients.
As the leading voice showcasing Westchester County, Westchester Magazine delivers vibrant, Print informative editorial highlighting magazines are #1 in reaching dining, home, health, travel, real affluent influential estate, events, activities, local topics consumers in more and more. categories than other media.* * Source: GfK MRI, Spring 2017
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] AUDIENCE WESTCHESTER MAGAZINE RANKS LOCALLY Connect with the area’s most affluent, highly educated, interested consumers. » in#1 paid magazine subscriptions » in magazine newsstand sales % % » in magazine media 51.5 255,270+ placed in hotel rooms 64 36 and concierge desks AVERAGE AVERAGE MONTHLY READER AGE AUDITED READERSHIP FEMALE MALE AT A GLANCE 91% $2,236,000 $1,844,216 OWN A HOME AVERAGE NET WORTH AVERAGE HOME VALUE 71% AVERAGE TIME ARE MARRIED % SPENT READING 91 THE MAGAZINE $3.175B PURCHASE PRODUCTS TOTAL SPENT BY READERS ON OR SERVICES FROM RETAIL PRODUCTS & SERVICES % ADS SEEN IN 46 56 MINUTES DINE OUT 1-3X PER
THE MAGAZINE Source: 2016, 2018 CVC Audit Reports WEEK
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] EXPERIENTAL
Devoted magazine Meet your next customer face-to-face. readers have many friends and spread Become a sponsor of one of our Signature Events and connect with consumers, influencers and decision their ideas over a * makers. Sponsorships are available at a variety of different levels to meet your budget and marketing needs. wide social circle. * Source: YouGov Profiles, January 2018
FEBRUARY MARCH MAY MAY JUNE Unveiled: A Boutique Westchester Home’s Healthcare Heroes 914INC.’s Wunderkinds Wine & Food Festival Bridal Brunch Design Awards Awards Luncheon (Rising Professionals Under 30) June 9-14, 2020 February 23, 2020 March 26, 2020 May 14, 2020 May 20, 2020
JULY SEPTEMBER SEPTEMBER NOVEMBER NOVEMBER Best of Westchester® 914INC.’s Best of Wingfest Top Doctors 914INC.’s Women in July 22, 2020 Business Awards Date TBD Date TBD Business Luncheon September 9, 2020 November 20, 2020
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] DIGITAL
Extend your reach to Westchester Magazine’s active, online audience.
We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing BE SOCIAL campaigns to our partners and clients.
WESTCHESTERMAGAZINE.COM* 30,776+** 4,077,062 6,656,731 FOLLOWERS TOTAL YEARLY VISITS TOTAL YEARLY PAGEVIEWS
214,983 222,165 20,400+** AVERAGE MONTHLY AVERAGE MONTHLY FOLLOWERS UNIQUE VISITORS MOBILE VISITS
Sales increase as a result of advertising ** in magazine media on 35,400+ 30,000+ both print and OPT-IN NEWSLETTER OPT-IN EBLAST 36,187+ † digital platforms. SUBSCRIBERS VIP SUBSCRIBERS FOLLOWERS † Source: 2019 MPA Factbook *Google Analytics July 2018-July 2019 **As of July 2019
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] WEDDINGS
More adults 18-29 read magazines (95%) than use Facebook (81%).*
*Pew Research Center Social Media Fact Sheet, Feb 2018; GfK MRI, Fall 2017
DISTRIBUTION
Targeted distribution of 25,000 copies annually throughout Westchester County, the Hudson Valley, Fairfield County, CT, and New York City via:
• Newsstands at prime retail locations including Barnes and Noble, CVS, etc. • Bridal Registries • Bridal Shows • Wedding Consultants • Hotel & Reception Sites • Beauty Salons & Spas Reach Local Brides • Bridal Shops SPACE RESERVATION Planning Their Big Day. DEADLINE: November 13, 2020 To create their dream-come-true wedding, local brides and grooms turn to Westchester/Hudson Valley Weddings magazine and WestchesterMagazine.com/weddings for tips, trends and ideas from the experts. This is the only truly local bridal DELIVERY: publication in the market featuring homegrown resources and content that can’t be found anywhere else. December 8, 2020
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] ULTIMATE GUIDE
Adults 18–49 rely on magazine media to provide them with valued information, conversation and purchase inspiration.* * Source: Simmons Multi-Media Engagement Study, Spring 2017
DISTRIBUTION
• Distributed by real estate agents to new home seekers • Available at premium hotels and newsstands year round • Mailed to new Westchester Magazine subscribers • Bonus distribution at Westchester Magazine signature events • Print and digital versions available • Kept by readers and referred to throughout the year
Don’t miss this once-a-year Introduce your business to an audience opportunity! SPACE RESERVATION that is new to Westchester County. DEADLINE: February 7, 2020 Targeted towards new residents and visitors, this annual guide to Westchester County showcases local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more! DELIVERY: March 6, 2020
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] 2020 PLANNING CALENDAR
JANUARY FEBRUARY MARCH APRIL MAY JUNE 52 WEEKENDS OF FAMILY FUN TOP PIZZA BY TOWN EDUCATION ISSUE + PUBLIC & PRIVATE REAL ESTATE – THE BOOM IN COUNTY INFLUENCERS/POWER PLAYERS DINERS & DINER FOOD A Guide to Holistic Health in Westchester Beauty Guide to Aging Gracefully SCHOOLS CHARTS MIXED USE PROJECTS Golf Guide (combo with 914INC.) Summer Travel Family-Friendly Venues D A Teenager’s Guide to Westchester A Day at the Museum Sophisticated Home Design Healthcare Heroes Top Cosmetic Doctors Top Cardiologists Doughnuts Spring Fashion Maternity Guide to Westchester Top Dentists Heart Health Guide D Best Childcare/Day Care Centers D Most Affordable Towns D Westchester’s Top Bloggers & Social What to Do Every Day This Summer D EVENT: Unveiled: A Boutique Bridal Brunch Media Influencers D EVENT: 10th Annual Wine & Food EVENT: Healthcare Heroes Festival PRINT/DIGITAL PARTNER CONTENT Best of Westchester® Hall of Fame American Heart Assoc. Supplement Outdoor Living Healthcare Profiles Daily Fee Course Guide (included in Alzheimer’s Awareness Supplement Camp Guide Camp Guide Retirement Living Profiles KIDS! Golf Guide) Dental Profiles Health and Beauty Cardiologist Profiles (included in AHA Sup.) The Region’s Finest Medical Centers Profiles of Law Guide to Cosmetic Procedures Healthcare Profiles Home Improvement Dental Health // Education Women’s Beauty & Wellness Spring Home & Garden Guide Kitchens & Baths Parties, Weddings & Celebrations Parties, Weddings & Celebrations Townhouse, Condo & Apartment Living Women in Healthcare Profiles Wine & Food Festival Guide
SPACE CLOSE: NOV. 29 // PUB. DATE: DEC. 26 SPACE CLOSE: JAN. 2 // PUB. DATE: JAN. 21 SPACE CLOSE: JAN. 24 // PUB. DATE: FEB. 18 SPACE CLOSE: FEB. 21 // PUB. DATE: MAR. 17 SPACE CLOSE: MAR. 20 // PUB. DATE: APR. 14 SPACE CLOSE: APR. 24 // PUB. DATE: MAY 19
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 20TH ANNUAL BEST OF WESTCHESTER® FOOD & DINING ISSUE FALL ARTS PREVIEW BEST PLACES TO LIVE TOP DOCTORS ICONIC WESTCHESTER ARCHITECTURE Men’s Grooming Guide D Essential Eats // Ice Cream Hot Hudson Valley Hotels Free Things to Do In Westchester Old School Italian Unique Holiday Dinners One-of-a-Kind Dining Westchester’s Swankiest Workouts Top Towns for Artists & Musicians D Health Tips for Every Age from Our Top Westchester’s Malls and Shopping Bars & Restaurants Along the Music Lovers Guide D Doctors D Centers Update D Metro North Line D EVENT: Wingfest EVENT: 20th Annual Best of Westchester® EVENT: Top Doctors PRINT/DIGITAL PARTNER CONTENT
® Best of Westchester Hall of Fame Back to School Guide ACE: Arts, Culture & Entertainment Breast Cancer Awareness Supplement Healthcare Profiles Holiday Look Book ® Best of Westchester Profiles College Guide (included in Hudson Valley Faces of Westchester (Close: 7/11/20) Fall Home Resource Guide Holiday Catering & Party Planning Jewelry Magazine, Delaware Today, Main Line Today. Men's Health & Style Parties, Weddings & Celebrations Five Star Real Estate® Retirement Living Profiles Success Stories in Medicine Close: 6/12/20) Profiles of Law The Region’s Finest Medical Centers Private Schools Guide What's Hot in Auto Five Star Wealth Managers® Profiles of Law Urgent Care Guide Healthcare Profiles Super Lawyers® Summer Sip & Savor SPACE CLOSE: MAY 29 // PUB. DATE: JUN. 23 SPACE CLOSE: JUN. 26 // PUB. DATE: JUL. 21 SPACE CLOSE: JUL 24 // PUB. DATE: AUG. 18 SPACE CLOSE: AUG. 28 // PUB. DATE: SEP. 24 SPACE CLOSE: SEP 25 // PUB. DATE: OCT. 20 SPACE CLOSE: OCT. 23 // PUB. DATE: NOV. 17
D Digital-only feature on westchestermagazine.com 2020 ULTIMATE GUIDE: SPACE CLOSE: February 7, 2020 // PUB. DATE: March 6, 2020 Print and Digital components 2021 WESTCHESTER/HUDSON VALLEY WEDDINGS: SPACE CLOSE: November 13, 2020 // PUB. DATE: December 8, 2020 Cover story in blue. Calendar subject to change without notice.
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] SPECS
1/12 1/3 *1/4 Vertical Square Vertical 1/2 Vertical Full Page Full Page 1/3 2/3 (Bleed) (Non-Bleed) Vertical Vertical 1/2 1/6 Horizontal Vertical 1/6 Horizontal
Keep live matter 3/8” from trim edge on top, sides and bottom. Keep all printer’s marks outside of bleed area. For bleed allow 1/8” beyond all trim.
DIMENSIONS WIDTH HEIGHT TERMS & GUIDELINES Trim Size 8 3/16" (8.187") 10 7/8" (10.875") Frequency: Published monthly. On sale approximately the last week of the month prior to issue date. Bleed Size 8 7/16" (8.437") 11 1/8" (11.125") Image Area (Full) 7" 10" Closing Dates: Generally about the 23rd of the month two months prior to issue date, e.g. February 23rd for the 2/3 Vertical 4 5/8" (4.625") 10" April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.
1/2 Vertical 4 5/8" (4.625") 7 3/8" (7.375") Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the 1/2 Horizontal 7" 4 7/8" (4.875") magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either 1/3 Square 4 5/8" (4.625") 4 7/8" (4.875") repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them. 1/3 Vertical 2 1/4" (2.25") 10" 1/4 Vertical 3 1/2" (3.5") 4 7/8" (4.875") File Requirement: Preferred file format for camera-ready art is PDF/x-1a *(Dining Section Only) Additional Services: 1/6 Horizontal 4 5/8" (4.625") 2 1/4" (2.25") • Online advertising on westchestermagazine.com 1/6 Vertical 2 1/4" (2.25") 4 7/8" (4.875") • Event Sponsorships 1/12 2 1/4" (2.25") 2 1/4" (2.25") • Creative Services • Reprints
Advertisements created by Westchester Magazine will be charged a nominal fee. Please call for details.
All production charges will be billed to advertisers.
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] DAMON BAEHREL MOTHER’S DAY GIFT GUIDE AUTHORITATIVE VOICE LOCAL THE MAGAZINE OF HUDSON VALLEY FARMS, FOOD AND CUISINE The Man. The Myth. The Menu (and Father’s Day, too) ARTISANS NUMBER 86 JUNE–AUGUST 2019 VALLEYTABLE.COM Economic Forecast 2019 WHAT TO EXPECT FROM WESTCHESTER’S KEY BUSINESS SECTORS
LOCAL Make Your Company A GREAT PLACE Tips from award-winning ! TO WORK! local businesses
One of many flexible work spaces a at Regeneron Delivering
• FLY A BIPLANE • SUMMER RENTALS 11 • TIKI BAR IN NEW PALTZ COOL PLACES TO local info in PLUS: TAKE A STAYCATION Will Westchester Feel Today’s Healthcare Trends an Amazon Effect? print, online and across social 8th Annual Design Awards WESTCHESTER wedPublished by Westchester and dings WESTCHESTER Hudson Valley Magazines UltimatePublished by Westchester Magazine Guide Love is 2019 HOME Always All Things media platforms. In Season THEBESTOF Westchester... + Top Burgers by Town dresses 150+ Restaurant Listings HOME 15 Things That Make Us the 914 cakes Must-Do Events · Shopping flowers Standout Destinations Westchester Magazine is part of Today Complete Town Descriptions & and more... Schools Listings Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty
publications focusing on specific topics — Art 101 +Inspiring Design including business, weddings, and home & garden — provide an extended reach
SPRING 2019 and distribution to targeted special-interest FINDING YOUR DREAM CAREER: EVERYTHING YOU NEED TO KNOW FIRST-CLASS ROMANTIC DINING I THINK SUMMER: OUR CAMPS GUIDE www.thehuntmagazine.com audiences within our affluent demographic. Life in the Brandywine Valley A DAIRY FARM’S STORY BEST OF SURVIVAL RESTAURANTS & BYOBs NEW Amis Trattoria in Devon. New Restaurants
Brandywine You Must Try Plushiking trails And the places to go for late-night eats Plein air painter Jacalyn Beam SOMETHING YOU ALWAYS LOOK FORWARD TO Gardening CURING CABIN FEVER Four great getaways within a four-hour drive accessories
000-Cover-ML-Feb-18.indd 1 1/3/19 10:47 AM 000-Cover-Hunt-Spring-19.indd 1 2/27/19 11:04 AM 000-Cover-DT-Feb-19.indd 1 1/4/19 5:06 PM WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected] Westchester County at a glance* • 431 square miles • 48 cities, towns & villages • Population - 967,612 • 48% men/52% women • 53% married • Median age - 41 years • Total employment - 389,632 • Average family median income - $90,578 • Median value of home - $547,800 • 18 hospitals • 22 colleges and universities • 1 airport • Avg. commuting time – 34 minutes
*censusreporter.org, census.gov
2 Clinton Avenue, Rye, NY 10580 914.345.0601 [email protected] westchestermagazine.com