The Crystal Palace A Beacon for Creativity

The Vision Jonathan Holloway April 2014 THE BIG PICTURE Contents

1–5 The Big Picture 6–10 The Vision 11–12 The Inspiration 13–22 The Reveal 23–24 The Efect 25 Summary

Two Palaces Across Three Centuries

The Crystal Palace in 1851 was the crowning achievement of the Victorian age, a symbol of Britain’s position as the world leader in industrial innovation and global discovery.

The Crystal Palace in the 21st century must be the crowning achievement of London’s position as the world’s creative capital, a global beacon for creative innovation and celebration.

The Crystal Palace and Park will be a place people go with a tingle of excitement, never a sense of duty.

Front cover image : A new visual arts installation by Rafael Lozano-Hemmer Confdential 1 THE BIG PICTURE

Personal Context

Over the past twenty years I have: Bon Iver performing at Red Hill Auditorium Perth Jonathan Holloway and Srinivas Krishna, “My Name is Raj”
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This set of roles has meant that since the late 1990s I have been in the rare position of travelling the world to see how great spaces and people work, building relationships, unlocking possibilities through vision and leadership. It is within this context that I say that I believe that The Crystal Palace holds the greatest opportunity in the world to …

… create a world recognisable landmark building … … in an area of London ripe for transformation … … which has a unique and much needed purpose … … connecting with the people of London and the world … … through a programme to refect the world we live in … … which will beg the question …

“What did we do before The Crystal Palace”?

“Place des Anges”, Perth Aboriginall Welcome To Country at Cottesloe Beach Perth Jonathan Holloway and Robert Wilson Confdential 2 Images of the original Crystal Palace THE BIG PICTURE

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In 1851 The Crystal Palace was built with several guiding principles:

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Confdential 3 THE BIG PICTURE

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took twice as long, was built to last but without the absolute clarity of vision and purpose of the original. It was used by everyone for everything, rose and fell in popularity through social change and war, leading an interesting life before being tragically destroyed by fre in 1936.

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building’s architecture and the Park’s beauty.

The frst visit is the easy bit, but if we are to create a constantly relevant and compelling destination for the next ffty years we need to deliver more than that. We must build a creative hothouse, a cultural engine room, a rallying place where the world’s artists, thinkers and creatives can have their biggest ideas whilst meeting the people for whom they create.

The main thing we see from history is the need for clarity and simplicity of vision. The site is small and the building fnite, but the lifespan and possibilities are seemingly infnite, and so there is the need for one idea - creativity - to be central in order to defne what The Crystal Palace and Park are.

An artists impression of the new Crystal Palace Confdential 5 THE VISION The Crystal Palace

The Crystal Palace will be a beacon for creativity, a muster point for brilliance and those who wish to encounter it. The Crystal Palace and Park will be a place to which people go with a tingle of excitement, never a sense of duty and which, like London, will be for everyone.

Confdential THE VISION

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19th Century, London is now widely acknowledged as the creative capital of the world. The world since then has changed beyond recognition, the store of human knowledge increases even faster than the population and our ability to access everything, everyone and everywhere is unparalleled.

The original Crystal Palace was built in a time before mass travel and the internet, to bring the world’s wonders to the masses.

In a time of digitally encouraged solitude and the ability to do most things without leaving home, what people need today is a place which harnesses both the bandwidth possible through technology and depth of group experience.

We need to move forward with clarity and excitement using collective activities that make sense of the white noise, and individual spaces to help us understand the world.

We need to respond to the need to make life more inspiring and comprehensible by creating a beacon for creativity in South London.

Now, Massive Attack in the New Atrium Now, audiences explore a James Turrell/Brian Eno Collaboration Confdential 7 The literal beacon : Ryoji Ikeda’s “Spectra” installed in The Palace Park Christo’s “Gasometer” in Oberhausen, Germany THE VISION

Only in London

The Crystal Palace and Park are uniquely placed to be the world’s muster point for brilliance and those who wish to encounter it.

Whilst there are many arts venues and architectural destinations in the world, The Crystal Palace and Park’s potential combination of world-class architecture and horticulture flled with creative labs, performance and exhibition spaces, hotel rooms, restaurants, gardens, events and festivals will make it unique. No-where else on earth has this combination, added to which it is in the world’s most creative city.

London – above all other world cities – has proved the meeting point for the brilliant, the curious and the ambitious for many centuries, and now more than ever:

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The Crystal Palace and Park can be the absolute and ongoing confrmation of these facts.

Confdential 8 THE VISION

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By placing creativity at the centre of everything the Palace and Park does, we can allow for three fundamental stories to be told:

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The Inspiration The Reveal The Efect

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To achieve this we need to adopt an ethos of constant temporary transformation.

The Ethos of Constant Temporary Transformation

Constantly changing temporary transformations and activities can bring about permanent change.

Beside the fabric of the building and park, we will work on a cycle of change ranging from one month to three years, but with an average change time of six months.

Ann Hamilton’s “The Event Of A Thread”, ideal for The Atrium London Fashion Week opens in The Atrium Confdential 9 THE VISION

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will need to be mapped out and developed but should be seen to follow the stories. There are many lucrative ways in which to use the 1km2 development, but if they are seen to be flling the massive gaps between creative activities it will be far more artistically and publicly palatable than if commercial use is the driver.

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barrier to access. The Crystal Palace, like London, is for everyone.

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Joseph Beuys visionary artwork about the link between ideas and commerce Confdential 10 THE INSPIRATION

Creating the Spark

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creatives from across sectors to discuss ideas over dinner, creating new possibilities and links. Lectures, masterclasses, discussions, presentations will rarely before seen collaborative thinking.

An Ideas Library, arthouse cinema spaces, viewing and listening rooms, recording studios and a centre for media to make and broadcast their work will all enable people to develop and deliver great ideas.

Ignition

The Crystal Palace is not a place to pause and refect, it is a place to ignite and take of.

We will work with artists and creators hitting personal best. We will avoid the tyranny of formulaic year-on-year programming. The Crystal Palace will simply present extraordinary creative artists and events to eager audiences when it must do so. All killer, no fller.

Kimsooja’s installation “To Breathe – A Mirror Woman” at Palacio de Cristal, Madrid Bruce Munro’s Light Exhibition at Longwood Gardens Confdential 11 THE INSPIRATION

Rimini Protokoll’s immersive digital theatre performance

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work on that scale.

Creating the indoor and outdoor spaces and support for creation centre opportunities across a range of art forms, allowing artists to think bigger than they ever have before.

The Virtual Palace

The Virtual Palace should be the frst stop for those seeking inspiration or wanting to experience the cutting edge of creativity anywhere in the world.

Traditional media, digital media and social media will communicate ideas and inspirations of creativity, drawing attention and visitors. Whilst the internet is notionally democratic, the curation of ideas, stories and performance is becoming increasingly important in an oversaturated market.

Royal de Luxe’s Little Girl Giant Blast Theory’s latest Digital Treasure Hunt Confdential 12 Thom Yorke’s follow-up project to “Atoms For Peace” THE REVEAL

Paul McCarthy’s installation “WS” at the Park Avenue Armory, New York The Philharmonia Orchestra performs a live score to a massive-scale showing of a classic flm

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of the stars through an extraordinary glass roof. If possible an equivalent space should be designed, a perfect sightlined, sky-gazing and acoustically perfect room for between 3,000 and 16,000 people. In addition to being the public space centerpiece of the Palace, it makes it ideal for massive- scale concerts, large-scale fashion events, design presentations, live-scored movies, aerial circus and the most epic live events or parties.

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NoFit State Circus, “Bianco” The launch of a major new London based Fashion Label Confdential 13 THE REVEAL

Walking into New Worlds

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An immersive destination theatre production by Teatro de los Sentidos Great Exhibitions

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The latest multi-media theatre show from Mariano Pensotti in the totally fexible theatre into galleries to partner museums and galleries with ambitions beyond their scale. We should also be able to curate extraordinary exhibitions which nobody else could house. The frst could be an exploration of the breakthroughs and pivotal moments of the frst part of the twentieth century through the lens of Picasso, bringing his work together with that of cinema, fight and broadcast.

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Sculpture and Tai Chi

The world’s greatest parks are beautifully suited to the afternoon or early evening stroll. They are the place where bands play, people meet, where you can take in art or installations. The lighting will need to be magical, and promenading on Sundays evenings should be encouraged with ambient performance, food and drink.

The Crystal Palace Park will invite the local community to engage in the 24
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The Crystal Palace Park has always been as important as the building in the success of the whole. The landscaping, layout and planned usage of the park will need as much attention as the building.

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All will be curated for the quality of experience over numbers: a burlesque festival in spiegeltents ... a family festival in marquees ... a science and innovation festival ... specialist music festivals ... a site-specifc theatre festival ... a festival of graphic design.

Truth Is Beauty by Marco Cochrane, at the Burning Man Festival in Nevada Stringy Rubber Playscape by Emily Starbuck Gerson Confdential 15 A great playground in a well-loved Park THE REVEAL

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The Park will present a carefully curated rolling programme of some of the worlds most imaginative and exquisite fairground attractions.

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Whilst The Crystal Palace will be architect-designed, controlled and curated, The Crystal Palace Park should be a democratic space, a space loved and used by the people of South London and visitors alike, a massive backyard for the people.

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Grown-ups deserve to play in The Park too. We should have an area with Adults and children exercising side by side equipment – for both keep ft and fun – for adults too.

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The whole vision and delivery of The Crystal Palace and Park- including digital presence will be curated - but it is always worth remembering that the technology has not yet been invented that can turn bad art into great art.

The Boating Lake at Peasholm Park in Scarborough also has performances, re-enactments and is a magical centerpiece Confdential 17 THE REVEAL


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Individual spaces for creativity:

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Confdential 19 THE REVEAL

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The Palace should house the world’s fnest set of shops and outlets with the creators of the most imaginative and creative products. They will need to be curated and up for renewal on a regular basis to keep them at the cutting edge.

Confdential 20 THE REVEAL

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history can be told using food and drink. The source of ingredients can carry narrative - some dishes all organic with zero air miles, some foraged from the postcode. Other world foods tell their own stories and the stories of multicultural London.

No global brands, no fast food, no chains. Chef’s Laboratory

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Angela Hartnett Free public barbecues, Australia Confdential 21 THE REVEAL If you can’t explain it to a six year old, I have no special talents. I am enough of an artist to draw you don’t understand it yourself. I am only passionately curious. freely upon my imagination. Imagination is more important than 
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Imagination encircles the world. Exhibitions that unlock creativity from the fve boroughs will ensure that the venue is relevant locally as well as globally. What It Sounds Like

If we want people to come with us on this adventure we need to be smart, A clever person solves a problem. funny and human. When you are courting a nice girl an Wit, humour, intelligence, brevity and charm will be utterly vital in every A wise person avoids it. ' ( )/
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with simplicity and clarity. What It Is Not The central idea of The Crystal Palace and Park need to be defned with clarity and defended with vigour. It must not be a shopping centre or an entertainment centre. It must not be exclusively for either the local community or the world’s creative tourists. It is not everything for everybody, or a democratically flled space. Once you can accept the universe as #/
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matter expanding into nothing that Learn from yesterday, live for today, making. Simplicity of vision and complexity of execution, which then seems obvious and easy to the outside world. It needs an individual’s character is something, wearing stripes with Logic will get you from A to Z; hope for tomorrow. The important and voice and singularity of aim. It must appeal to the masses, but never in a lowest common denominator fashion. plaid comes easy. imagination will get you everywhere. thing is to not stop questioning.

Confdential 22 THE EFFECT

A Park for people to explore and create

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A home for major global companies to create We will present Björk’s next major project in The Atrium Confdential 23 THE EFFECT

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quickly want to become a part of it on a day-to-day basis, and accept the option to take up outposts there
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symbol of London’s 21st century Golden Age

Tomas Saraceno’s “In Orbit” in The Crystal Palace Atrium - London’s largest Exhibition space Major Exhibition Pavilions will be perfect for expos, banquets and commercial hire Confdential 24 THE SUMMARY The Crystal Palace will be a beacon for creativity, a muster point for brilliance and those The Whole Thing in Ten Sentences ... The Crystal Palace in the 21st century must be the crowning achievement of London’s position as the world’s creative capital, a global beacon for who wish to encounter it. creative innovation and celebration.

The world needs a beacon for creativity, a place celebrating and creating the future through the arts, culture and innovation.

The frst visit is the easy bit, but if we are to create a constantly relevant and compelling destination for the next ffty years we need to deliver more than that. The world’s most creative and successful Hotel We must build a creative hothouse, a cultural engine room, a rallying place Major pavilions will be perfect as flm studios where the world’s artists, thinkers and creatives can have their biggest ideas whilst meeting the people for whom they create.

By placing creativity at the centre of everything The Palace and Park does, we can allow for three fundamental stories to be told:

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The Inspiration The Reveal The Efect

Everything must be thrilling, unexpected, magical, constantly changing.

It is not a place to pause and refect, it is a place to ignite and take of.

THE CRYSTAL PALACE, LIKE LONDON, IS FOR EVERYONE.

Confdential 25 Copyright © 2014 Jonathan Holloway. This Vision for The Crystal Palace and Park has been commissioned from Jonathan Holloway by the Greater London Authority. All intellectual property and copyright in this document remains with the author.