Tastic ______Be -Tastic ______

Home , Google Alerts, Google Calendar, Google Dashboard, Google Goggles

Slide 1 Stefanie Hahn ______www.stefaniehahn.net/google-tastic ______Be -tastic ______

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Slide 2 Be Google-tastic Goals ______My goal with this CE course is to show you how you can use many of the free tools from Google ______in your real estate business every day.

Each tool has been selected because it can be useful to you and your business. I don’t expect ______you to jump in and use each one, but I would like to show you the possibilities. ______

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Slide 3 Google has a TON to offer you … ______FOR FREE! ______One little word >>> more! Click the drop-down … ______

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______Slide 4 More > Even More ______

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______Then, click on even more >>> © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 5 ______

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Slide 6 What We Will Cover Today … ______Google Mobile Google Alerts Gmail Google Calendar ______Google Reader Google Voice Google Drive Picasa Google+ ______Google +1’s Search Plus Your World Goo.gl Mobilizer Google Dashboard ______

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______Slide 7 Look for the Gear! ______

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To access the settings now in almost any Google service, locate and click on the GEAR – usually to ______the top-right of your browser screen! ______

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Slide 8 ______

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m.google.com ______GOOGLE MOBILE APPS ______

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Slide 9 Get Your Google To Go … ______

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On your phone, open a browser window and type: m.google.com ______Yes, even if you have an iPhone. © Stefanie Hahn | www.StefanieHahn.net | July 2012 ______

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______Slide 10 iPad Users ______Grab the free Google app from the App Store to have all of your Google favorites at your fingertips ______… ______

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Slide 11 Mobile Users ______Sign in for personal results – get your history, applications, voice ______search and Google Goggles! ______

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Slide 12 What are Google Goggles? ______

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______Slide 13 Google Goggles NOW ______

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Slide 14 Google Goggles SOON ______

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Slide 15 Google Mobile ______Many of us work across platforms. We have a PC and/or laptop, an iPad and an iPhone or ______Android. The mobile app from Google just works so easily – get your data, email, calendar, social and more right there on any device. ______Find it: m.google.com ______

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______Slide 16 ______

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alerts.google.com ______GOOGLE ALERTS ______

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Slide 17 Why Google Alerts? ______Google Alerts will alert you whenever your search term is posted on the internet. ______

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Slide 18 Google Alerts ______When was the last time you googled yourself? Googling yourself is an important step in ______managing your online reputation these days.

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______Slide 19 Google Alerts ______

Find out whenever your search term is ______posted on the web – an awesome way to manage your online presence. ______

google.com/alerts ______

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Slide 20 Google Alerts ______Get a preview of your results as you set the alert! ______

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Slide 21 Google Alerts ______

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______This is an example of the email from Google with your alert information. I can see where my name came up and click the link to view ______the post. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 22 Google Alerts ______

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Google Alerts allow you to monitor the web for the content that you care about … ______

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Slide 23 Google Alerts ______Google Alerts will alert you whenever your search term is posted on the internet. Useful for managing your online presence. ______Find it: alerts.google.com

Search term ideas:  Your name ______ Your name misspelled  Your brand, company, competitors  Listing address(es)  Niches (green building, 55+, etc.) ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 24 ______

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mail.google.com ______GMAIL ______

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______Slide 25 Why Gmail? ______Why I heart Gmail:

Labels – the new web’s version of a folder ______Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts ______Contacts – manage with ease LABS – super cool and handy ______

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Slide 26 Gmail - Labels ______

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Make Gmail your online Outlook! An email might not fit perfectly into one ______folder. Label it with as many Google labels as you need! Emails can be filtered to have a label automatically ______applied. Use the flags for importance. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 27 Gmail – Labels ______Labels are the new web’s version of a folder. Not every email fits perfectly ______into one folder. Now, you can label emails to fit how you work.

Additionally, you can set up ______filters to automatically label your email. ______

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______Slide 28 Gmail - Labels ______

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Create, nest and color your ______labels! © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 29 Gmail - Filters ______

Creating email filters is a great way to manage ______your inbox. Click on the gear > Settings > Filters and Create a new filter! ______Notice the smart filters that are automatically set up with my SmartLabels. ______

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Slide 30 Gmail - Filters ______You can filter by: o From (any emails from this person or alias) o To (great for people with ______multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep) ______

Click Search (to see what you get) Click Create filter with this search ______

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______Slide 31 Gmail - Filters ______Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. ______Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. ______

Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages). ______

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Slide 32 Gmail - Conversation View ______

Conversation View ______keeps an email string together – even when others are added or taken off of the string. ______You can turn this on or off under the GEAR > Settings > General > ______Conversation View © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 33 Gmail - Multiple Signatures ______I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. ______So if you sent me an email at [email protected] – my return email to you would have that same address, even though I am answering you from within my Gmail inbox. ______

Additionally, I can have signatures for ALL of my different email addresses! ______

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______Slide 34 Gmail - Multiple Signatures ______

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Slide 35 Gmail - Multiple Signatures ______My thoughts on photos in your email signature … Consider that many people are reading your email on ______their mobile device.

Be aware that many email services (Gmail included) block photos in your email by default – the user can allow photos in a setting change. ______

Formatting is a challenge – every service, every device, every user might see your email differently than you intended (sizes, position, etc.) ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 36 Gmail - Contacts ______

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Gmail is NOT a contact management system. However, they have some great tools for ______working with your contacts! Take the time to set up Groups – they come in handy across other ______Google tools that you use. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 37 Gmail - Contacts ______

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To create a group … ______Click on Contacts and then New Group in the left nav OR … Click the little man with a + Type in a group name Click Add ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 38 Gmail - Contacts ______

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To view a group, click on My Contacts and then the group name. From here, you can add to the group! Click More ______for additional options … © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 39 Gmail - Contacts ______

When I pull up a contact record, I can see the groups that I have that ______person in, some basic info – including custom fields if I want them and recent conversations. ______Photos will only come up for contacts if you or the contact adds the pic. ______

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______Slide 40 Gmail - Contacts ______When you click Add, you see this menu, filled with tons of ______additional fields that you can add to a contact record as you need them! ______Plus create your own custom field. ______

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Slide 41 Gmail - Labs ______

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______I heart GMail labs. Tons of fun and helpful tweaks to help you achieve Inbox Zen. Go to the gear > click Settings > Labs* ______

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Slide 42 Gmail - Labs ______GMail Labs I Use:  Authentication Icon  Refresh POP Accounts  Canned Responses  Send and Archive ______ Text Styling  Signature Tweaks  Filter Import/Export  Smart Labels  Previews (Maps, Docs,  Undo Send Voice, Flickr, Yelp)  Unread Message Icon ______ Insert Images  Mark As Read Just to name a few … explore  Nested Labels labs!!!  Preview Pane ______

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______Slide 43 Why Gmail? ______Find it: mail.google.com Gmail can function as your all-in-one email inbox. Import your different email accounts & ______respond out from each individual address.

 Labels – the new web’s version of a folder  Filters – make sorting your inbox easy ______ Conversation View – ahhh togetherness  Multiple Signatures – for multiple accts  Contacts – manage with ease ______ LABS – fun and handy © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 44 ______

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calendar.google.com ______GOOGLE CALENDAR ______

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Slide 45 Google Calendar ______So handy, you will wonder how you ever lived without it. ______1. Share your schedule 2. Access everywhere 3. Handy reminders in many formats ______4. Send invites & track RSVP's 5. Sync with desktop apps 6. Offline component 7. Create to-do lists that tie in ______

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______Slide 46 Google Calendar ______

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Load your own calendar up with events and tasks, add a another calendar for your significant other, kids, office, groups, whatever! Layer the calendars for the whole picture or just view certain ones. ______Add a task with to-do items, color-code everything & share away! © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 47 Google Calendar ______

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The GENERAL tab has basic layout and feel settings. ______The CALENDARS tab will allow you to add calendars (to your account) and hook up with public and friend calendars. Use the MOBILE tab to set-up text alert # and mobile settings. Check out the LABS tab for fun and helpful calendar extras. ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 48 Google Calendar ______

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Create New – click to add a new calendar item See Month – view month, skip back or ahead Your Calendars – click to turn calendars on/off ______Other Calendars – view shared & public too © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 49 1 Google Calendar – Create New ______

Click on CALENDARS to manage your calendars, click Create New ______Calendar to create another calendar on your account. 2 Create calendars for your work, family and groups off one Gmail ______account. ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 50 Google Calendar - Sharing ______Sharing calendars is easy peasy! Click Sharing on a specific calendar and then add the person you want to share with by email address. Decide on Permission Settings and click Add Person (you can always remove someone). Click Save! 1 ______

2 3 ______

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Slide 51 Calendar – Reminders & Invites ______

You can set up multiple reminders for one event via email, SMS or pop-up for minutes, hours, days and weeks. ______

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Add Guests to events by typing in their email address and clicking Add. Guests will appear in a list below the Add box. You can email guests, suggest times and set permissions for guests here. ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 52 Google Calendar ______

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If you are showing your Task List (listed under calendars) – the Task List appears on the right-side of your calendar. ______

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Slide 53 Google Calendar ______Tasks When you check items off they are also checked off on your calendar. ______

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Slide 54 Google Calendar ______Clicking on Actions will give you a little menu that pops up with all sorts of items. ______

Click + to add a task Click to delete ______Click on to switch between your task lists ______

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______Slide 55 Google Calendar ______Google Calendar is a great way for a busy real estate agent to manage work and everything else going on ... Find it: calendar.google.com ______

Layer multiple calendars (color-coded) Get your daily agenda via email every morning ______Get event reminders via text Easily invite/add people to events Allow others to schedule meetings with you Get stuff done (with to-do lists) ______

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Slide 56 ______

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reader.google.com ______GOOGLE READER ______

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Slide 57 Google Reader ______Real estate changes daily – we need to stay on top of our markets, the financials and technology. ______

Google Reader can help aggregate all of your favorite blogs into one “inbox” of sorts – with ______all of the latest from your favs. ______

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______Slide 58 Google Reader ______Look for the orange box with the waves on your favorite sites and click Posts! ______

Select +Google as your reader (just ______one click) and it’s that simple to add to your Reader feed! ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 59 Google Reader ______

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Once you have your feeds set up, try Google Reader on your phone or iPad – it’s perfect catch-up reading when you have a few ______unexpected minutes in your day. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 60 Sites in my Google Reader ______

. My sites … my company and brand blogs . Tech Savvy Agent ______. Agent Genius . Inman Next . PAR Just Listed ______. YPN Lounge . REALTORS Property Resource ______

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______Slide 61 Google Reader ______Now more than ever, news moves fast and as Realtors® we need to be knowledgeable on all facets of our business. Use Google Reader to ______help you manage all of the news and information you need to consume on a daily basis. ______

Find it: reader.google.com ______

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Slide 62 ______

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voice.google.com ______GOOGLE VOICE ______

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Slide 63 Google Voice ______Reasons to Try Google Voice:

1. Save text transcriptions of important voicemails ______2. Listen in on voicemails & pick up after screening 3. Personalized greetings for 1 contact or a group 4. Voicemail transcription let’s you read voicemails 5. FREE :) ______

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______Slide 64 Google Voice ______Before getting started with Google Voice, you can do a bit of ______research. If you are a Sprint customer – your phone may already have Google ______Voice installed.

http://bit.ly/gvaccts ______

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Slide 65 Google Voice Basics ______

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Slide 66 Google Voice ______Manage 1 Phone Line Manage Several You’re a new Realtor®, you You have been in the business don’t have a landline at home for years, you have an office ______and you spend much of your line, a home office line, your day on the road … giving out home phone, cell phone and your cell phone to clients & your car even has it’s own line. other agents feels invasive since Too many voicemails to it’s the same number your manage and you want ______friends & family call you on too. simplicity! - Use your GV# to receive calls - Forward your lines to 1 GV # and call out - Create custom recordings - Use groups to manage - Screen calls ______- Read your voicemail © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 67 Google Voice ______

Sign up, pick a phone number, set ______up your voicemail (s) and you are ready to go! - Use one number for everyone ______- Get your voicemail online, or by email or text message - Yes, you can still listen to VM’s ______

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Slide 68 Google Voice ______

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Slide 69 Google Voice ______

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Click on the GEAR to access your Google Voice settings – the 1st step is ______picking a Google #. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 70 Google Voice ______

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Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 71 Google Voice ______

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Of course, you can still listen to a ______message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options! ______

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Slide 72 Google Voice ______Google Voice is a great voicemail option for the professional who is always on the go … grab your Google Voice # today and get started! ______

Find it: voice.google.com

 Save the text transcription of important voicemails ______ Listen in on voicemails & pick up after screening  Personalized greetings for 1 contact or a group  Voicemail transcription let’s you read voicemails ______

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______Slide 73 ______

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drive.google.com ______GOOGLE DRIVE ______

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Slide 74 Google Drive ______Reasons to consider Google Drive:

- Share docs/folders in real-time ______- Live collaboration within shared docs - Edit between MS Office seamlessly - Google templates/themes - Drive folder right on your desktop ______Google Drive just works with real estate …

store essential forms keep your listing track leads presentation in the cloud

share marketing plans ______less printing/more sharing with sellers © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 75 Google Docs ______

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______Slide 76 Google Docs Drive ______Stop paying for Microsoft Office – you don’t need it! ______

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Slide 77 Google Drive Basics ______Your Docs “collections” have now become your Drive “files” ______(yey!)

Click on My Drive to see all of your folders. ______

Click on To create a NEW folder on your Drive ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 78 Google Drive – Shared w/Me ______Click on “Shared with me” to access files that others have shared with you. You will get an email with a link anytime someone shares a drive file or folder with you. ______

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______Slide 79 Google Drive - Menu ______

Create Menu <<<<<<<<<<< ______

Upload Menu >>>>>>>>>>>> ______Let’s create a new document ______

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Slide 80 Google Drive – Sharing Out ______Click on Create, click on Document Click on Share in your document to collaborate LIVE! Just add the person by email address and click Done. ______

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Slide 81 Google Drive – Live Collaboration ______

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Google Docs will tell you when the other person is viewing the document. You can collaborate LIVE within the document ______itself OR you can chat off to the side. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 82 Google Drive – Everywhere ______Google Docs, now Drive has always been cloud storage, but Google has made the save and upload process ______much faster by allowing you to Download Google Drive – which puts a folder on your desktop and will sync whatever you tell it to during initial set- ______up. Also, throw new items into Google Drive to make them available in the cloud. ______

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Slide 83 Google Drive - Templates ______

Love the Microsoft template gallery? ______Google has one too. Click on Create ______Click From Template

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Slide 84 Google Drive ______

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______Slide 85 Google Drive ______Stop paying for Microsoft Office. You really don’t need it. Impress your consumers with your cloud productivity and save time, printing costs and hassle ______with Google Drive.

Find it: drive.google.com ______ Share docs/folders in real-time  Live collaboration within shared docs  Edit between MS Office seamlessly  Google templates/themes  Drive folder right on your desktop ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 86 ______

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picasa.google.com ______PICASA ______

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Slide 87 Picasa ______

Picasa is free and easy to use photo editing and storage. Import your photos from your camera ______card, edit in Picasa and upload to Google+. You can create virtual tours AND share Google+ albums with a link. ______

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______Slide 88 Picasa ______

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Slide 89 Picasa - Editing ______The Picasa software has some decent photo editing tools, tuning and effects. ______Plus Geo-Tag, create Collages, and upload to Google+ from here. Try the I’m Feeling Lucky button for ______fast editing. ______

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Slide 90 Picasa - Folders ______I don’t love the way Picasa grabs every photo automatically here ______– even the ones that I think I’ve deleted. However, it has come in handy when I need to find something that I’ve deleted ______everywhere else. ______

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______Slide 91 Picasa – Web Albums ______

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Once you’ve edited your photo … ______You can tag, share, email, print or export to another program. ______

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Slide 92 Picasa –Virtual Tours ______You can use a Picasa album to create a virtual tour complete with transitions, captions and music with just a few clicks! In Picasa, each folder will have these controls [in blue box]. ______

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Slide 93 Picasa – Virtual Tours ______

______Import your listing photos into Picasa (it’s easier if all of the photos are in one folder) ______

In your Picasa Library Click on the folder Click on Create Movie ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 94 Picasa – Virtual Tours ______Load an audio track (watch your copyrights!!!) A few places you can find royalty free music clips: ______www.royaltyfreemusic.com www.opuzz.com http://www.flyinghands.com

Select your Transition Style ______Select Slide Duration on the slider Select Overlap Use drop-down to select Dimensions

Click on the Slide tab (top) … ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 95 Picasa – Virtual Tours ______Select Font, Size and Style … Select a text and background colors Use the drop-down to grab a template Type in your intro ______Click Create Movie

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Slide 96 Picasa – Virtual Tours ______Watch your video Edit as needed Upload and Export! ______

The export function ______allows you to save the video file so you can share it and upload it places other than YouTube. ______

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______Slide 97 Picasa ______

Find it: picasa.google.com ______Use Picasa for:  Photo editing  Photo storage/folders  Web Albums ______ Easy Virtual Tours ______

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Slide 98 ______

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plus.google.com ______GOOGLE+ ______

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Slide 99 Why Google+ ? ______You may be thinking … “not another social network”! But you might want to reconsider ______after we talk about Google +1’s and Search Plus Your World – both of which factor into your search engine optimization and make for great Google juice. ______

Google+ personal profiles and pages are worth your real estate time! ______

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______Slide 100 Google+ Statistics ______Official launch: September 2011 170 million users *projected 400 m by end of 2012 ______Male dominated ~ 63% Draws a younger audience than FB Top employers – Google, Apple, Microsoft in top 5 ______Over 40% of marketers report that Google+ is "useful to critical" for their business. (HubSpot 2012 State of Inbound Marketing Report) ______

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Slide 101 profiles.google.com/stefanieaingehahn ______

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Slide 102 ______

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______Slide 103 Google+ Main Menu (Left) ______Home = Your newsfeed from all circles

You ______

Circles = Friend lists (Biz, Family, Friends)

Pages = Business Pages ______

Photos = Yours + Others

More = games, extras ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 104 Google+ Homepage ______

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Slide 105 Google+ Getting Around ______

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Click View As … to see what and how you are sharing with others and publicly Click Edit Profile to change your information listed here ______Use the page navigation (red box) to see more … © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 106 Your Google+ Profile > Posts ______

Users can +1, share or start a hangout ______about your post.

+1’s are the “like” ______Sharing will post on their page. ______

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Slide 107 Your Google+ Profile > About ______

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Slide 108 Your Google+ Profile > Photos ______

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______Slide 109 Your Google+ Profile > +1’s ______

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Slide 110 Google+ Newsfeed ______At first glance, the layout appears ______Facebook-esque with a few terminology changes. ______

Click More to see ALL of your ______circles. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 111 Google+ Circles ______

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Google+ believe that “Circles” are the better way to manage who you connect and share with online. ______© Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 112 How to Post ______Sharing updates on Google+ can be targeted to ______specific circles or shared publicly. Share text, links, ______location, photos and video and then select who should see it. ______

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Slide 113 Google+ Hangouts ______One of the coolest Google+ features are ______Hangouts. You can “hangout” online and video chat with your ______clients, team and sphere. ______

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Slide 114 Google+ Hangouts ______

You can hangout with 9 other people at one ______time.

Nice FREE meeting alternative :) ______Share videos, docs, notes and more! ______

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______Slide 115 Google+ Hangouts ______Google+ Hangouts are easy to start ______

Check your mic (and your hair) and then decide who you ______want to hangout with … by default, your circles will appear here. Click Hang out to start! ______

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Slide 116 Google+ Hangouts ______

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Once you are hanging out – you can invite more, chat via IM, watch a YouTube video, record a video, mute mics ______and more … check the Settings button for more! © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 117 Google+ Hangouts ______

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______Slide 118 Why Google+ ? ______I know, another social networking profile. Another business page. But this is Google – and Google is still the most trafficked search engine. ______Consider starting a Google+ profile and/or page and begin engaging this new audience.

Take advantage of Google +1’s and SPYW to ______leverage your presence on the web. Find it: plus.google.com ______

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Slide 119 ______

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www.google.com/+1/button ______GOOGLE +1’S ______

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Slide 120 Google +1’s ______Think of Google +1’s as social bookmarking. Your thumbs up endorsement of something you find on the web. ______

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______Slide 121 Google +1’s ______

______Websites using the +1 button generate 3.5x the Google+ visits than sites without the button and accounted for .22% of referral traffic. (via HubSpot) ______

www.google.com/+1/button ______

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Slide 122 Google +1’s – Part of Profile ______

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Slide 123 Google +1 Button on Site ______

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______Slide 124 Google +1 Button on Blog ______You will find the Google +1 button on ______websites, blogs, blog posts, Google search results and more. If ______you manage your own site or blog, you can add it ______easily. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 125 Google +1’s ______Think of Google +1’s as social bookmarking. Your thumbs up endorsement of something you find on the web. ______

We trust content that is endorsed by our connections (whether we should or not) – similar to how we trust peer reviews more than ______advertisements. Google +1’s are an endorsement of your content.

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Slide 126 ______

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www.google.com ______SEARCH PLUS YOUR WORLD ______

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______Slide 127 Search plus Your World ______Social Search is HERE. Google’s SPYW just serves social search to you on a lovely little plate – right at the top of your results. Why ______is SPYW so important? We trust our connections – if I see that Chris ______Smith has written about something I am Googling, I am way more likely to click on his link in my personal results than wade through the rest of my results. ______

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Slide 128 Search plus Your World ______

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Slide 129 Search plus Your World ______You do a Google search as you normally would, ______but now, you get results from your circles on ______Google+ … IF you are a Google+ user! ______

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______Slide 130 Search plus Your World ______

The social results will ______appear at the top of your Google search and can be ______accessed with one click. ______

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Slide 131 Search plus Your World ______

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Slide 132 Google SPYW & SEO ______Google SPYW is known as social search. Social search works because we believe our friends. ______We trust product reviews from our peers more than from an advertisement. ______Social search has already changed the way we search whether you realize it or not. ______

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______Slide 133 Search plus Your World ______Just another reason to check out Google+, start using the Google +1 button and take ______advantage of the social search.

Find it: www.google.com (when you are a Google+ user) ______

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Slide 134 ______

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www.google.com/gwt/n ______GOOGLE MOBILIZER ______

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Slide 135 Google Mobilizer ______

If you don’t already have a website with ______responsive design or some type of mobile version of your website, consider the ______Google Mobilizer. ______

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______Slide 136 Google Mobilizer ______

http://www.google.com/gwt/n ______

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Slide 137 Google Mobilizer ______

Do you use the internet on your phone? Your consumers ______are too!

Using QR codes in your marketing? ______

Send them to a MOBILE- friendly site! ______

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Slide 138 Google Mobilizer ______

http://www.google.com/gwt/n ______

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______Slide 139 Google Mobilizer ______

______Use the new mobilized link in your address bar for your QR codes and other ______mobile marketing. ______

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Slide 140 Google Mobilizer ______Obviously, Google Mobilizer is not a long-term solution, but it’s great in a pinch! ______If you don’t already have a website with responsive design or some type of mobile version of your website, consider the Google ______Mobilizer.

Find it: www.google.com/gwt/n ______

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Slide 141 ______

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goo.gl ______GOOGLE URL SHRTNR ______

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______Slide 142 goo.gl URL Shortener ______

Yes – Google can do that too. While not on the official list of tools (neither is the ______mobilizer) you can access it by typing > goo.gl in your browser address bar.

Using goo.gl for your URL shortener will give ______you the short URL, plus a QR code, basic click counts and a bit of traffic information. ______

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Slide 143 goo.gl URL Shortener ______

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______Type goo.gl in your browser address bar … Type (or paste) in your long URL and click Shorten ______

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Slide 144 Goo.gl URL Shortener ______

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______Your shortened link will be on the right, already highlighted for you to copy. Just below that, you will any of the URL’s you have shortened with goo.gl (long and short versions), creation date, # of clicks and ______Details. Click Details for more Google goodness! © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 145 Goo.gl URL Shortener ______

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Clicking on details will give you a QR code and a few basic stats on your link – click counts, traffic ______sources, referrers and basic visitor profiles too! © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 146 Why goo.gl ? ______

Using goo.gl for your URL shortener will give you the short URL, plus a QR code, basic click ______counts and a bit of traffic information. Find it: goo.gl ______

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Slide 147 ______

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google.com/dashboard ______GOOGLE DASHBOARD ______

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______Slide 148 Google Dashboard ______

What you find in your Google Dashboard might amaze you or scare you – but YOU SHOULD ______know what you are putting out into the world.

You can control what you share on the web, but you have to be smart about it. Use the ______dashboard to tighten up and feel comfortable with your online data. ______

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Slide 149 Check Your Google Dashboard ______

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Slide 150 www.google.com/dashboard ______

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______I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please ______take the steps to do so … © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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______Slide 151 A Closer Look ______

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______Let’s look at Gmail … focus on the contents in the blue box. Manage your chat history, HTTPS (secure browsing) or ALL Gmail settings. See the new privacy policy or get help! ______

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Slide 152 Get Control ______

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When I click on Manage Chat Settings – I am taken there ______with one click. Awesome. Make your changes. Save. © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 153 Google Dashboard ______

Find it: google.com/dashboard ______Be aware of what you share so you can feel confident using around these programs on your pc’s and smartphones. When in doubt, don’t post it. Use the Mother Rule (or the Spouse ______Rule, Kid Rule, etc.) when posting/sharing/forwarding/uploading … ______

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______Slide 154 Google’s NEW Privacy Policy ______Effective March 1st, 2012 … is taking some heat. To see the policy, go here: www.google.com/policies ______

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The new web is about transparency and Google wants to share ______their new all-inclusive policy … © Stefanie Hahn | www.StefanieHahn.net | September 2012 ______

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Slide 155 Google’s NEW Privacy Policy ______

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For more on staying safe online (including on Google), check out: www.google.com/goodtoknow ______

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Slide 156 WHEW!!! Let’s See that List Again! ______Google Mobile Google Alerts Gmail Google Calendar ______Google Reader Google Voice Google Drive Picasa Google+ ______Google +1’s Search Plus Your World Goo.gl Mobilizer Google Dashboard ______

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______Slide 157 Be Google-tastic Goals ______My goal with this CE course is to show you how you can use many of the free tools from Google ______in your real estate business every day.

Each tool has been selected because it can be useful to you and your business. I don’t expect ______you to jump in and use each one, but I would like to show you the possibilities. ______

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Slide 158 Thank You! ______

For slides and video from ______today’s class, go to:

http://www.stefaniehahn.net/ google-tastic ______

Stefanie A. Hahn [email protected] ______

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