November Finance Committee Meeting

Home , Downtown Tampa

November Finance Committee Meeting Friday, November 13, 2020 – 9:00 AM West Pasco Government Center 8731 Citizens Drive - Commission Board Room New Port Richey, FL 34654

NOTICE OF PUBLIC MEETING AGENDA

1. CALL TO ORDER

2. PUBLIC COMMENT Persons wishing to address the Board can do so in either of two ways: A. Email your comments to [email protected] no later than 30 minutes prior to the meeting start time and your comments will be read into the record. B. To speak during the meeting, phone 1-267-866-0999 with access code 1234 35 1876 30 minutes prior to the meeting. You will first speak to a staff member, then be able to provide public comment for a maximum of three (3) minutes when recognized by the chairman. This public comment period will be extended for up to 30 minutes.

3. CONSENT AGENDA ITEMS

A. October Finance Committee Meeting Minutes

4. INFORMATION ITEMS

A. FY2020 and October Financials (Melonie Williams)

B. HUD/DEO Disaster Relief Grant (Diane Durr and Ron Pierce)

5. DISCUSSION AND/OR ACTION ITEMS

A. Commuter Services Ad Campaign (Chris Jadick)

6. OTHER BUSINESS

7. FUTURE MEETING SUBJECTS

8. ADJOURNMENT

**NEXT FINANCE COMMITTEE MEETING** January 22, 2021 – 9:00 AM Manatee County Administrative Center 1112 Manatee Avenue West - BCC Chambers, 1st Floor Bradenton, FL 34205 Agenda November Finance Committee November 13, 2020 Meeting

Tampa Bay Area Regional Transit Authority meetings are open to the public. If a decision made at a meeting is appealable, any person who decides to appeal will need a record of the proceedings and may need to ensure a verbatim record of the proceedings is made, including testimony and evidence upon which the appeal is based. Pursuant to the provisions of the Americans with Disabilities Act, any person requiring special accommodations to participate in a Tampa Bay Area Regional Transit Authority meeting is asked to advise the agency at least 2 business days before the meeting by calling 1(800) 998- 7433. If you are hearing or speech impaired, please contact the agency using the Florida Relay Service, 1(800) 955-8771 (TDD) or 1(800) 955-8770 (Voice).

October Finance Committee Meeting Friday, October 16, 2020 – 9:00 AM ONLINE

NOTICE OF PUBLIC MEETING MINUTES

CALL TO ORDER

PRESENT Commissioner Long (Chair) Commissioner Bellamy (Vice-Chair) Jim Holton Cliff Manuel, Jr. Commissioner Mitten Commissioner Starkey Executive Director David Green Legal Counsel Alan Zimmet TBARTA Staff

CONSENT AGENDA ITEM

Approve September Finance Committee Minutes

Motion made by Jim Holton, Seconded by Commissioner Mitten. Voting Yea: Jim Holton, Cliff Manuel, Jr., Commissioner Long, Commissioner Starkey, Commissioner Mitten, Commissioner Bellamy.

Motion passes 6-0.

INFORMATION ITEM

The September financials were not available due to the processing of FY2020 numbers. At the end of the month had $112k in the bank. We had to take advantage of our $300k line of credit to maintain a positive cashflow due to timing issues with reimbursements from FDOT. The amount obtained was $162k. We did receive $318k from FDOT this week, which will go back to repayment on the line of credit. Currently we have $200k in the bank.

DISCUSSION AND/OR ACTION ITEMS

Executive Director Compensation (Jim Holton)

Board Officers completed an annual evaluation for the Executive Director for the year ending October 25, 2020. The recommended salary increase is 3% and is included in the FY2021 operating budget. The fiscal impact would be 3% salary increase effective October 26, 2020. Minutes October Finance Committee October 16, 2020 Meeting

Motion made by Jim Holton, Seconded by Commissioner Mitten. Voting Yea: Jim Holton, Cliff Manuel, Jr., Commissioner Long, Commissioner Starkey, Commissioner Mitten, Commissioner Bellamy.

Motion passes 6-0.

Regional TD Program Agreement with UZURV (Chris DeAnnuntis)

On September 25, 2020, UZURV submitted an Innovation and Service Development grant to the Florida Commission for the Transportation Disadvantaged (CTD). UZURV wants to partner with TBARTA in providing intercounty trips to the transportation disadvantaged community throughout our five county region. The CTD will vote to award grants on October 28, 2020 and, if awarded, the program will begin on November 2, 2020. TBARTA would take the lead on marketing and support services, coordinate with Community Transportation Coordinators (CTCs) to make sure we receive accurate TD eligibility lists, fund customer satisfaction surveys and annual reports and provide trip data. The funding would end June 30th 2023. The fiscal impact to TBARTA is up to $150,000 per year. These expenses will be funded by local contributions and are included in TBARTA’s approved FY 2021 operating budget. It was recommended to move this to the Board for approval.

Motioned by Jim Holton, Seconded by Commissioner Mitten. Voting Yea: Jim Holton, Cliff Manuel, Jr, Commissioner Long, Commissioner Starkey, Commissioner Mitten, Commissioner Bellamy.

Motion passes 6-0.

State Appropriation Discussion (Commissioner Long)

This year’s Legislative agenda has two main issues. First, our appropriation request for $1.5 million in recurring funds. We are requesting a line item flowing directly to TBARTA with some version of general revenue not coming from the transportation trust fund. Second, updating the enabling act which would authorize mayoral appointees, clarify the quorum definition, remove the list of mandated committees from our statute, and remove the CCC from TBARTA. A vote was taken to move the draft agenda forward to the Board for final approval.

Motion made by Cliff Manuel, Jr, Seconded by Commissioner Starkey. Voting Yea: Jim Holton, Cliff Manuel, Jr, Commissioner Long, Commissioner Starkey, Commissioner Mitten, Commissioner Bellamy.

Motion passes 6-0.

OTHER BUSINESS

The issue of finding innovative financing options came up. One pathway worth exploring is the disaster grants from HUD. These are administered by the DEO. Due to past hurricanes the DEO is currently sitting on billions of dollars to disperse out. Pinellas and Hillsborough are qualified recipients of those grants and transportation and infrastructure projects qualify. Chair Holton tasked Ron and staff to look

Minutes October Finance Committee October 16, 2020 Meeting into this opportunity. This could help fund projects such as the Cross-Bay ferry.

**NEXT FINANCE COMMITTEE MEETING** November 13, 2020 – 9:00 AM West Pasco Government Center 8731 Citizens Drive - Commission Board Room New Port Richey, FL 34654

FYE 2020 FINANCIAL PERFORMANCE REPORT Year to Date through September 2020

September Description Actual Budget % Variance $ Variance Revenues $5,483,137 $7,680,627 (28.61%) ($2,197,490) Expenses $5,298,376 $7,504,395 29.40% $2,206,019 Surplus / (Deficit) $184,761 $176,232 4.84% $8,529

Year to date through the month of September, the net surplus of $184,761 is $8,529 over the budget of $176,232

Revenues Federal Funding - over budget due to use of STP and FTA 5307 funds 34,742 State Funding - under budget due to the timing of the PD&E and Technology (2,232,232) Projects ($2,197,490)

Expenses Salaries and Fringe Benefits under budget due to vacant positions ($238,504) Software- over budget due to timing of the expenditures 13,624 Professional Services under budget due to consultants in PD&E and Technology study (1,454,933) Advertising/Marketing/Outreach (225,677) Commuter Assistance Programs - under budget due to Van Pool and Pik My Kids (222,136) All other expenses (78,394) ($2,206,019) Draft Tampa Bay Area Regional Transit Authority

BALANCE SHEET As of September 30, 2020

TOTAL ASSETS Current Assets Bank Accounts 1110 Cash and Cash Equivalents 112,836.47 Total Bank Accounts $112,836.47 Accounts Receivable 1120 Accounts Receivable (A/R) 2,111,983.60 Total Accounts Receivable $2,111,983.60 Other Current Assets 1140 Prepaid Expense 0.01 Total Other Current Assets $0.01 Total Current Assets $2,224,820.08 Fixed Assets 1200 Non-current Assets 7,318.29 Total Fixed Assets $7,318.29 TOTAL ASSETS $2,232,138.37

LIABILITIES AND EQUITY Liabilities Current Liabilities Accounts Payable 2110 Accounts Payable 1,596,413.78 Total Accounts Payable $1,596,413.78 Credit Cards 2115 SunTrust Visa CC-1983 447.62 2116 BOA-PCard-8653 2,340.70 2117 Pilot Bank-LOC 161,742.04 Total Credit Cards $164,530.36 Other Current Liabilities 2130 Accrued Liabilities 52,875.11 2190 Other Current Liabilities 13,281.00 2192 Deferred Inflows of Resources 822,784.09 2293 Deferred Revenue 34,234.59 Total Other Current Liabilities $923,174.79 Total Current Liabilities $2,684,118.93 Long-Term Liabilities 2291 G1445 RTDP Advance 19,139.79 2292 G1C04 OPS Advance 218,962.94 Total Long-Term Liabilities $238,102.73 Total Liabilities $2,922,221.66 Equity 3003 Net Assets -874,844.34 Net Income 184,761.05 Total Equity $ -690,083.29 TOTAL LIABILITIES AND EQUITY Draft$2,232,138.37

Accrual Basis Thursday, November 5, 2020 01:14 PM GMT-05:00 1/1 Tampa Bay Area Regional Transit Authority

PROFIT AND LOSS October 2019 - September 2020

TOTAL Income 4300 Local Funds 4305 Partner County Contributions 550,000.00 Total 4300 Local Funds 550,000.00 4400 State Funds 4402 Project Develop & Environment 2,020,392.49 4405 Trans Mgmt Orgz Coord Grant 29,500.00 4410 Commuter Assistance Program (CAP) 856,440.69 4415 Regional Transit Develop. Plan 334,239.60 4425 Operating Grant (OPS) 917,161.89 4426 Innov. Tech 220,729.29 4430 TRIP 30,485.35 Total 4400 State Funds 4,408,949.31 4500 Federal Funds 4505 Federal Transit Administration 259,595.93 4510 Surface Transportation Program 264,546.36 Total 4500 Federal Funds 524,142.29 4600 Miscellaneous income 4620 Interest income 45.83 Total 4600 Miscellaneous income 45.83 Total Income $5,483,137.43 GROSS PROFIT $5,483,137.43 Expenses 5010 Salaries & Benefits 5013 Salaries and Wages 919,670.31 5015 Fringe Benefits 5016 Workman's Comp Insurance 1,999.99 5017 Medical, Dental & Supplemental Benefits 165,478.13 5018 Employment Taxes 63,934.95 5019 Retirement Program 80,606.57 8484 Transit Subsidy Program 120.00 Total 5015 Fringe Benefits 312,139.64 Total 5010 Salaries & Benefits 1,231,809.95 5020 Professional/Contracted Services 5021 Commuter Assistance Programs 8980 Emergency Ride Home Program 1,874.12 9021 Pik My Kids Expense 29,500.00 Total 5021 Commuter Assistance Programs 31,374.12 5022 IT Support and Maint 20,015.41 5023 Legal Expense Draft62,424.75

Accrual Basis Thursday, November 5, 2020 01:12 PM GMT-05:00 1/2 Tampa Bay Area Regional Transit Authority

PROFIT AND LOSS October 2019 - September 2020

TOTAL 5024 Lobbyist 161,000.00 5025 Consultant/Contractor Services 2,633,752.33 5026 Auditors 20,285.00 5027 PSTA 26,298.54 5028 Payroll Processing 3,337.22 Total 5020 Professional/Contracted Services 2,958,487.37 5039 Supplies & Materials 5035 Office Supplies 3,512.36 5036 Computer Software 90,450.26 5037 Office Equipment 6,447.07 5038 Postage 432.80 Total 5039 Supplies & Materials 100,842.49 5040 General Utilities 5041 Telephone 10,330.40 5042 Web Hosting 5,070.70 Total 5040 General Utilities 15,401.10 5050 Casualty & Liability Cost 17,845.00 5090 Misc/Office Expense 21,010.34 5091 Printing, Advertising, & Marketing 99,845.48 5092 Public Relations/Outreach 1,627.32 5093 Dues, Publications & Membership 5,111.75 5094 Meetings Expense 4,088.06 5095 Staff Training 6,494.10 5096 Rent 77,657.38 5097 Bank Fees & Licenses 2,360.62 5098 Travel & Auto Mileage 6,112.75 5099 Employee Functions 643.22 8115 Interest Expense 549.39 Total 5090 Misc/Office Expense 225,500.41 9000 Projects & Programs 5115 Vanpool-Agency Subsidy 748,490.06 Total 9000 Projects & Programs 748,490.06 Total Expenses $5,298,376.38 NET OPERATING INCOME $184,761.05 NET INCOME Draft$184,761.05

Accrual Basis Thursday, November 5, 2020 01:12 PM GMT-05:00 2/2 FYE 2021 FINANCIAL PERFORMANCE REPORT Year to Date through October 2020

October Description Actual Budget % Variance $ Variance Revenues $675,191 $1,119,387 (39.68%) ($444,195) Expenses $140,938 $607,201 76.79% $466,263 Surplus / (Deficit) $534,253 $512,186 4.31% $22,067

Year to date through the month of October, the net surplus of $534,253 is $22,067 over the budget of $512,186

Revenues Federal Funding - under budget due to use of STP and FTA 5307 funds (122,338) State Funding - under budget due to the timing of the PD&E and Technology (321,857) Projects ($444,195)

Expenses Salaries and Fringe Benefits under budget due to a vacant position ($5,975) Software- under budget due to timing of the expenditures ($5,218) Professional Services under budget due to consultants in PD&E and Technology study (328,455) Advertising/Marketing/Outreach- under budget due to timing of the expenditures (51,525) Commuter Assistance Programs - under budget due to timing of the expenditures (68,300) All other expenses (6,790) ($466,263) Tampa Bay Area Regional Transit Authority

BALANCE SHEET As of October 31, 2020

TOTAL ASSETS Current Assets Bank Accounts 1110 Cash and Cash Equivalents 109,196.02 Total Bank Accounts $109,196.02 Accounts Receivable 1120 Accounts Receivable (A/R) 2,317,362.66 Total Accounts Receivable $2,317,362.66 Total Current Assets $2,426,558.68 Fixed Assets 1200 Non-current Assets 7,318.29 Total Fixed Assets $7,318.29 TOTAL ASSETS $2,433,876.97

LIABILITIES AND EQUITY Liabilities Current Liabilities Accounts Payable 2110 Accounts Payable 1,366,374.45 Total Accounts Payable $1,366,374.45 Credit Cards 2115 SunTrust Visa CC-1983 -21.55 2116 BOA-PCard-8653 503.56 2117 Pilot Bank-LOC 100,432.13 Total Credit Cards $100,914.14 Other Current Liabilities 2130 Accrued Liabilities 14,016.37 2190 Other Current Liabilities 13,281.00 2192 Deferred Inflows of Resources 822,784.09 2293 Deferred Revenue 34,234.59 Total Other Current Liabilities $884,316.05 Total Current Liabilities $2,351,604.64 Long-Term Liabilities 2291 G1445 RTDP Advance 19,139.79 2292 G1C04 OPS Advance 218,962.94 Total Long-Term Liabilities $238,102.73 Total Liabilities $2,589,707.37 Equity 3003 Net Assets -690,083.30 Net Income 534,252.90 Total Equity $ -155,830.40 TOTAL LIABILITIES AND EQUITY $2,433,876.97

Accrual Basis Thursday, November 5, 2020 11:39 PM GMT-05:00 1/1 Tampa Bay Area Regional Transit Authority

PROFIT AND LOSS October 2020

TOTAL Income 4300 Local Funds 4305 Partner County Contributions 550,000.00 Total 4300 Local Funds 550,000.00 4400 State Funds 4410 Commuter Assistance Program (CAP) 12,391.77 4415 Regional Transit Develop. Plan 1,692.92 4425 Operating Grant (OPS) 44,346.89 Total 4400 State Funds 58,431.58 4500 Federal Funds 4506 CARES Act 66,096.97 4510 Surface Transportation Program 661.17 Total 4500 Federal Funds 66,758.14 4600 Miscellaneous income 4620 Interest income 1.63 Total 4600 Miscellaneous income 1.63 Total Income $675,191.35 GROSS PROFIT $675,191.35 Expenses 5010 Salaries & Benefits 5013 Salaries and Wages 64,160.53 5015 Fringe Benefits 5016 Workman's Comp Insurance 620.00 5017 Medical, Dental & Supplemental Benefits 16,068.85 5018 Employment Taxes 3,741.25 5019 Retirement Program 11,117.65 Total 5015 Fringe Benefits 31,547.75 Total 5010 Salaries & Benefits 95,708.28 5020 Professional/Contracted Services 5024 Lobbyist 14,000.00 5025 Consultant/Contractor Services 1,184.16 5027 PSTA 837.00 5028 Payroll Processing 190.00 Total 5020 Professional/Contracted Services 16,211.16 5039 Supplies & Materials 5036 Computer Software 3,611.24 5037 Office Equipment 367.07 Total 5039 Supplies & Materials 3,978.31

Friday, November 6, 2020 12:02 AM GMT-05:00 1/2 Tampa Bay Area Regional Transit Authority

PROFIT AND LOSS October 2020

TOTAL 5040 General Utilities 5041 Telephone 511.10 5042 Web Hosting 583.00 Total 5040 General Utilities 1,094.10 5050 Casualty & Liability Cost 19,959.00 5090 Misc/Office Expense 47.30 5091 Printing, Advertising, & Marketing 477.20 5092 Public Relations/Outreach 2,000.00 5093 Dues, Publications & Membership 9.00 5095 Staff Training 824.00 5097 Bank Fees & Licenses 195.64 5098 Travel & Auto Mileage 2.35 8115 Interest Expense 432.11 Total 5090 Misc/Office Expense 3,987.60 Total Expenses $140,938.45 NET OPERATING INCOME $534,252.90 NET INCOME $534,252.90

Friday, November 6, 2020 12:02 AM GMT-05:00 2/2

ACTION ITEM: Commuter Services Ad Campaign

Action: Recommend that the Governing Board approve a purchase order with Clear Channel Outdoor for $101,500 to market vanpool services in Hillsborough County.

Staff Resource: Chris Jadick, Director of Communications

Details: • As FDOT District Seven’s provider of commuter services, TBARTA is the recipient of a $350,000 grant to support vanpooling in Hillsborough County. As noted in the grant agreement, the funds will be used to maintain and expand TBARTA’s regional vanpool program. 75% ($262,500) is specifically designated for marketing through “Employer and Community Outreach” with half of that ($131,250) budgeted for FY 2021. • To best meet the grant’s marketing objectives, staff recommends promotion of vanpooling directly to those most likely to become vanpoolers (i.e., commuters along Hillsborough’s busiest highways). Marketing to drivers via billboards and digital media has been explored through discussions with the three major companies most qualified in Hillsborough County: Lamar Advertising, OutFront Media, and Clear Channel Outdoor. • Clear Channel Outdoors’s proposal provides best value for the expenditure, with maximum number of impressions combined with use of strategically selected digital billboards along Hillsborough’s busiest highways, along with a digital media component that will target drivers. The proposed campaign will run for 8 weeks beginning February 2021.

Fiscal Impact: $101,500 to be funded by federal surface transportation program (STP) grant funds. This expense is included in TBARTA’s approved FY 2021 operating budget.

Recommendation: That the Governing Board approve a purchase order with Clear Channel Outdoor for $101,500 to market vanpool services in Hillsborough County.

Attachment: Clear Channel Outdoor proposal to market vanpool services in Hillsborough County via billboard and digital media campaign.

TBARTA Vanpool October 14, 2020

Clear Channel Outdoor

Celesta Carter 5555 Ulmerton Road Clearwater FL 33760

[email protected]

Tampa Bay Area Regional Transit Authority

Flight Name: F-1402968 Start Date: February 8, 2021

Market Name: Tampa et al, FL End Date: April 4, 2021

Market Type: DMA Duration: 8 Weeks

Map Media Panel Display Size (h 4-Wk NET Location Description Facing Illum (Y/N) Add'l Costs Tax Amount Total Price Loc.# Type ID x w) Rate Dale Mabry Hwy WS 0.4mi 1 Digital 000366 S/O Lutz Lake Fern Rd F/S S 14' x 48' Yes $2,375 $0 $0.00 $4,750 - 1 I-4 NS 0.4mi W/O SR 39 2 Digital 000828 E 14' x 48' Yes $2,500 $0 $0.00 $5,000 F/E - 1 I-75 ES 0.5mi N/O Fowler 3 Digital 000832 N 14' x 48' Yes $2,350 $0 $0.00 $4,700 Ave F/N - 1 I-75 ES 0.5mi N/O Fowler 4 Digital 000833 S 14' x 48' Yes $4,000 $0 $0.00 $8,000 Ave F/S - 2 Dale Mabry Hwy ES 0.2mi 5 Digital 002645 N 14' x 48' Yes $1,900 $0 $0.00 $3,800 S/O US 41 F/N - 1 I-75 WS 1.3mi N/O SR 54 6 Digital 005615 N 14' x 48' Yes $3,350 $0 $0.00 $6,700 F/N - 1 Lee Roy 7 Digital 000803 Selmon/Crosstown Expy W 14' x 48' Yes $2,750 $0 $0.00 $5,500 SS 500ft W/O S 78th I-275 SS 250ft W/O North 8 Digital 000032 E 14' x 48' Yes $3,750 $0 $0.00 $7,500 Blvd F/E - 1 US 41 WS 0.3mi S/O 9 Digital 000815 N 14' x 48' Yes $2,000 $0 $0.00 $4,000 Apollo Beach Blvd F/N - 1 Veterans Xwy WS 1.8mi 10 Digital 009204 N/O Courtney Campbell N 14' x 48' Yes $2,100 $0 $0.00 $4,200 Cswy F/N - 2 TAMPA Digital 10 UNITS Tampa Bay -- 14X48 Yes $14,000 $0 $0.00 $28,000

TAMPA Mobile -- Tampa Bay -- 3 Sizes -- $9,500 $0 $0.00 $19,000

2 Target Demo – 18+ yrs All

Map Panel Media Type Location Desc. Plan Total Imps CPM Plan Reach % Plan Frequency Loc.# ID

Dale Mabry Hwy WS 0.4mi S/O Lutz 1 Digital 000366 509,058 $9.47 2.4 5.3 Lake Fern Rd F/S - 1

2 Digital 000828 I-4 NS 0.4mi W/O SR 39 F/E - 1 2,570,172 $1.95 7.7 8.3

3 Digital 000832 I-75 ES 0.5mi N/O Fowler Ave F/N - 1 1,889,529 $2.50 6.4 7.3

4 Digital 000833 I-75 ES 0.5mi N/O Fowler Ave F/S - 2 1,478,759 $5.43 5.9 6.2

Dale Mabry Hwy ES 0.2mi S/O US 41 5 Digital 002645 808,519 $4.78 3.5 5.6 F/N - 1

6 Digital 005615 I-75 WS 1.3mi N/O SR 54 F/N - 1 533,602 $12.71 2.5 5.2

Lee Roy Selmon/Crosstown Expy SS 7 Digital 000803 686,047 $8.64 2.1 7.4 500ft W/O S 78th Street F/W - 2

8 Digital 000032 I-275 SS 250ft W/O North Blvd F/E - 1 4,038,145 $2.00 11.5 8.1

US 41 WS 0.3mi S/O Apollo Beach 9 Digital 000815 506,908 $7.94 1.9 6.6 Blvd F/N - 1

Veterans Xwy WS 1.8mi N/O 10 Digital 009204 596,630 $7.44 2.9 4.8 Courtney Campbell Cswy F/N - 2

10 Digital Tampa Bay Digital Various Locations 12,639,064 $2.35 38.0 7.8 Bulletins

Tampa Bay Mobile -- Tampa Bay 2,000,000 $9.50 -- --

Totals: 28,256,433 $3.57 -- --

Flight Total Price

Hand-Picked Units $54,150

Rotary Digital Units $28,000

Mobile $19,000

Totals $101,150

Important Notes: Sizes are approximate and not intended for final production specifications. All calculations are based on four week periods. All space submitted is without reservation and subject to prior sale. This proposal does not include the cost of production or extensions/embellishments unless stated otherwise. All space rates are quoted as net. Any additional costs are not agency commissionable unless otherwise stated. Market may be subject to sales tax, please contact your representative for details.

All calculations are based on four week periods. All space submitted is without reservation and subject to prior sale. This proposal does not include the cost of production or extensions/embellishments unless stated otherwise. All space rates are quoted as net. Any additional costs are not agency commissionable unless otherwise stated. Market may be subject to sales tax, please contact your representative for details. The Total 18+ Imps (Weekly) reported for digital spots now represent only those impressions for a single spot in rotation. They do not represent all impressions available on the structure, since these structures have multiple spots. GEOPATH AUDIENCE LOCATION MEASUREMENT™ data is proprietary intellectual property owned by GeoPath, Inc. and is to be used only by the recipient solely and exclusively for its planning and /or buying of out-of-home media advertisements. © Copyright, 2018 Geopath, All Rights Reserved.

F-1402968 (TAM)

ROP (TAM)

000366 – Tampa Bay

Description: Dale Mabry Hwy WS 0.4mi S/O Lutz Lake Fern Rd F/S - 1 Geopath ID: 362060 Media Type: Digital Facing: S Size: 14' x 48' City: Cheval Zip: 33558 Latitude: 28.154808 Longitude: -82.48801 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 62,696 63,632

Highlights: Dale Mabry Hwy is a major, north/south artery that runs from rapidly developing Pasco County through Tampa, ending at the entrance to MacDill Air Force Base. This bulletin reads to steady northbound commuter and local resident traffic. Surrounding this location are several upper income level residential communities.

GEOPATH AUDIENCE LOCATION MEASUREMENT™ data is proprietary intellectual property owned by GeoPath, Inc. and is to be used only by the recipient solely and exclusively for its planning and /or buying of out-of-home media advertisements. The Total 18+ Imps (Weekly) reported for digital now represent only those impressions for a single spot in rotation. ©Copyright 2019. All rights reserved.

000828 – Tampa Bay

Description: I-4 NS 0.4mi W/O SR 39 F/E - 1 Geopath ID: 30815393 Media Type: Digital Facing: E Size: 14' x 48' City: Plant City Zip: 33563 Latitude: 28.03413 Longitude: -82.13195 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 319,698 321,271

Highlights: This high traffic west bound interstate digital location carries traffic on I-4 from Orlando and Lakeland into Plant City and Tampa (Hard Rock Seminole Casino MIDFLORIDA Credit Union Amphitheatre). Just ahead is the junction of I-75 NB to New Tampa, Pasco County on to Ocala/Gainesville and I-75 SB carrying traffic towards Bradenton and Sarasota. It is strategically located between the main Plant City exits of Alexander St and SR 39. The immediate area is prevalent with major restaurant chains and retail. The traffic is both local commuters and heavy tourist dependent on the season.

000832 – Tampa Bay

Description: I-75 ES 0.5mi N/O Fowler Ave F/N - 1 Geopath ID: 30878021 Media Type: Digital Facing: N Size: 14' x 48' City: Hillsborough Zip: 33637 Latitude: 28.061627 Longitude: -82.352977 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 235,441 236,191

Highlights: This left-hand read bulletin is strategically located on heavily traveled I-75, between the Fowler Ave. and Fletcher Ave. exits within the heart of northeast Tampa. Heavy commuter, rush hour, and tourist traffic navigate past this display daily, including many commuters driving from the upscale neighborhoods of Tampa Palms and Hunters Green to work in the Tampa and Brandon areas. Just ahead lie many popular points of interest, including the University of South Florida, Temple Terrace, various VA hospitals and clinics, I-4 E/W and highway exits servicing Brandon, FL. Shopping, motels, restaurants and movie theatres are just a few miles ahead on Fowler Ave.

000833 – Tampa Bay

Description: I-75 ES 0.5mi N/O Fowler Ave F/S - 2 Geopath ID: 30878022 Media Type: Digital Facing: S Size: 14' x 48' City: Hillsborough Zip: 33637 Latitude: 28.061627 Longitude: -82.352977 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 184,258 184,845

Highlights: This great right-hand read digital bulletin is strategically located on heavily traveled I-75 between the Fowler Ave. and Fletcher Ave. exits within the heart of northeast Tampa. Heavy commuter, rush hour and tourist traffic navigate past this board daily. Just ahead is the University of South Florida, the Telecom District, Temple Terrace, Wesley Chapel and Pasco County (including exits for SR 54, SR 56 and SR 52). Commuters returning to the upscale neighborhoods of Tampa Palms and Hunters Green, as well as the adjacent shops, restaurants and movie theaters, exit at Bruce B Downs Blvd. just a few miles ahead. Multiple automotive dealers are located in close proximity to the I-75 exits throughout this area.

002645 – Tampa Bay

Description: Dale Mabry Hwy ES 0.2mi S/O US 41 F/N - 1 Geopath ID: 30878376 Media Type: Digital Facing: N Size: 14' x 48' City: Land O'Lakes Zip: 33548 Latitude: 28.18297 Longitude: -82.467344 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 99,362 101,065

Highlights: This dual-read digital bulletin strategically targets busy traffic merging onto southbound Dale Mabry Hwy. and Highway 41 from Land o' Lakes in Pasco County. This traffic consists of both commuters on their way to work and local shoppers heading into the busy retail area just ahead. Automotive dealers, chain restaurants, big box stores, local merchants, and more occupy the landscape for several miles on both roadways. Upscale neighborhoods, including Avila and Cheval, as well as the Veterans Expressway, are just ahead. Highway 41 eventually leads towards the University of South Florida, including Florida Hospital Tampa and the VA Hospitals in north Tampa.

005615 – Tampa Bay

Description: I-75 WS 1.3mi N/O SR 54 F/N - 1 Geopath ID: 363495 Media Type: Digital Facing: N Size: 14' x 48' City: Pasco Unincorporated Zip: 33544 Latitude: 28.251042 Longitude: -82.344431 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 65,903 66,700

Highlights: Whether embarking on I-4 for Orlando or heading towards the renowned beaches and attractions of Tampa Bay, new and returning visitors will encounter strategically placed right hand read. This highly visible digital bulletin reads to southbound commuter and local resident traffic. It's the first digital location available on southbound I-75 in Pasco County slightly north of SR54, SR56, and the Wesley Chapel area.

Also located in the 12th most populated county in Florida with a booming housing market and average 28-minute work commute, board 5615 lies just ahead of

000803 – Tampa Bay

Description: Lee Roy Selmon/Crosstown Expy SS 500ft W/O S 78th Street F/W - 2 Geopath ID: 30548398 Media Type: Digital Facing: W Size: 14' x 48' City: Palm River-Clair Mel Zip: 33619 Latitude: 27.950037 Longitude: -82.370663 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 79,530 85,756

Highlights: The Selmon Crosstown Expressway features the world's first reversible, elevated express lane. It is a major artery connecting downtown Tampa to the Sprawling suburb of Brandon and points in between. The striking digital bulletin reads to a high-income, white collar audience traveling eastbound from downtown toward homes in the bedroom communities of Brandon and Riverview. Motorist can also access Ybor City, Interstate 75, Brandon Town center Mall, the Florida State Fairgrounds, Seminole Hard Rock Hotel and Casino and the Amphitheater.

000032 – Tampa Bay

Description: I-275 SS 250ft W/O North Blvd F/E - 1 Geopath ID: 361844 Media Type: Digital Facing: E Size: 14' x 48' City: Tampa Zip: 33607 Latitude: 27.955411 Longitude: -82.469038 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 468,697 504,768

Highlights: Just moments away from downtown Tampa, this digital bulletin is situated on I-275, the major interstate leading to all points north and south through Tampa. I-275 continues west where motorists have the option of taking the Courtney Campbell Causeway to Clearwater or the Howard Frankland to St. Petersburg. Westbound commuter, resident, and tourist traffic grinds to a halt during all times of the day as it heads toward the Westshore Business District of Tampa.

000815 – Tampa Bay

Description: US 41 WS 0.3mi S/O Apollo Beach Blvd F/N - 1 Geopath ID: 30747722 Media Type: Digital Facing: N Size: 14' x 48' City: Apollo Beach Zip: 33572 Latitude: 27.76525 Longitude: -82.39464 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 63,010 63,363

Highlights: US 41 is a major artery emanating in Pasco County, traveling south through Hillsborough on to Gibsonton, Riverview, Sun City Center, Manatee/Sarasota counties and the beaches. This right hand read digital bulletin is located just south of Apollo Beach Shopping Center (Publix) and Big Bend Road and reads to heavy commuter traffic traveling from Tampa. This digital bulletin is surrounded by one of the fastest growing mid-to upscale waterfront residential communities and retail markets in the Tampa Bay area.

009204 – Tampa Bay

Description: Veterans Xwy WS 1.8mi N/O Courtney Campbell Cswy F/N - 2 Geopath ID: 363561 Media Type: Digital Facing: N Size: 14' x 48' City: Town'n'Country Zip: 33634 Latitude: 27.986124 Longitude: -82.546702 Current Advertiser:

Weekly Impressions

Tampa-St.Petersburg (Sarasota) FL (DMA) Demo In Market Total 18+ yrs - All 70,611 74,579

Highlights: The Veteran's Expressway is a major multi-lane toll road surrounded by middle to higher income communities and Tampa International Airport, which receives more than 10 million passengers annually. This bulletin reaches motorists just before they have the option of heading north on I-275, east on I-4 or west across the bridges to Pinellas County. With the ability to reach traffic headed in almost any direction this high profile digital bulletin has the capability to strategically market your services or products to a large and diverse audience.