THE IMSA 50TH ANNIVERSARY CELEBRATION

BRAND GUIDE John Bishop and his wife, Peggy, joined forces with Bill France Sr. to form IMSA in 1969, in an attempt to improve the organization of sports car racing in North America.

Bill France Sr., who founded NASCAR in 1947 and Daytona International Speedway in 1959, brought a major-league sensibility to the co- founding of IMSA in 1969, when he partnered with John and Peggy Bishop to change the face of sports car racing. 3 CONTENTS: 4. Historic Logos

5. History

6. Logo Defined

7. Logo - Primary And Wordmark

8. Logo - Colors

9. Clear Space

10. Logo - Primary

11. Logo - Wordmark

12. Apex Line

13. Apex Line & Icon Use

14. Fonts

15. Real World Applications

16. Archives / Photo Rights Historical Video Footage Merchandise Licensing

17. Contac t s HISTORIC LOGOS 4 IMSA is proud of its heritage, and throughout the years, there have been a number of other logos and marks associated with the brand. These are reserved for historic representations only. HISTORY 5 IMSA, the International Motor Sports Association, has a long history as the premier sports car racing organization in North America. The sanctioning body was founded in 1969 by John Bishop, his wife Peggy, and NASCAR President Bill France Sr. The first IMSA-sanctioned race was at Pocono International Raceway in October 1969. The series thrived throughout the 1980s before Don Panoz held the inaugural Motul Petit Le Mans at Road Atlanta in 1998. He expanded that concept into a full series in 1999, the American Le Mans Series. GRAND-AM Road Racing debuted with the 2000 running of the Rolex 24 At Daytona and ran its opening three seasons with similar classes to the ALMS. The sanctioning body will lead seven motorsports platforms in 2019 including its marquee series, the IMSA WeatherTech SportsCar Championship.

1969 1971 2002 2013 2014 2015 2019 IMSA is founded. VIR - First IMSA GT The American Le Mans Series WeatherTech First IMSA sanctioned race and Grand American Road signs on to be title race sanctioned Racing Association merger partner of IMSA’s announced marquee series LOGO DEFINED 6

APEX THE LINE The clipping point through The optimal path around the corner of a turn a race course

Logo angle 27º from vertical center

GOLD Valued as the finest of its kind

50TH LAURELS The “Golden” anniversary Excellence, honor and victory LOGO - PRIMARY AND WORDMARK 7

PRIMARY SECONDARY 50TH ANNIVERSARY LOGO 50TH ANNIVERSARY LOGO “APEX MARK” “WORDMARK” LOGO - COLORS 8 IMSA RED Pantone 1797C C:0 M:100 Y:99 K:4 R:227 G:27 B:35 50th GOLD C:12 M:25 Y:80 K:10 R:205 G:170 B:75 BLACK Pantone BLACK 3 C:75 M:68 Y:67 K:90 R:6 G:8 B:8 WHITE C:0 M:0 Y:0 K:0 R:255 G:255 B:255

NOTES: Wordmark changes color based on colored backgrounds. If any portion of the mark’s colors become subdued proceed to use the third, lock-up, mark.

GOLD THREAD COLOR: Maderia-Polyneon 1673 CLEAR SPACE 9 In order to remain clean, consistent and prominent, all IMSA Marks should always be surrounded by a Clear Zone. To determine the minimum distance between the IMSA mark and all other graphic elements:

• Draw parallel lines across the top, bottom and both sides of the IMSA logos, as shown by the dashed lines below.

• The radius of the Clear Zone must equal the size of the blue box: – Apex logo - IMSA icon – Wordmark or the letter “A” in “IMSA”.

• Create a rectangular border around the light blue boxes for the complete area of the Clear Zone (represented by the gray rectangle surrounding the mark). This is the Clear Zone for the IMSA mark. LOGO - PRIMARY 10

NOTES: If the primary mark is scaled down to a height of 0.625”, use the wordmark

DO NOT

Change color Blur Add stroke Change ratio

Rotate Stretch Add transparency Invade space LOGO - WORDMARK 11

DO NOT

Change color Blur Add stroke Change ratio

Rotate Stretch Add transparency Invade space APEX LINE “A winding road has many apexes” has been used to describe sports car racing. The IMSA apex defines our sport as always moving forward but doing so by turning left and right. APEX LINE USE 13 When using the IMSA apex line in creative the IMSA Wordmark or Icon must also be present on the page.

Both solid and transparent versions are available upon request.

APEX ICON USE Apex: the clipping point through the corner of a turn.

Icon can be used to denote IMSA proprietary pieces when no other branding is present.

Place in upper or lower right corners only.

Available upon request

DO NOT

Rotate Change ratio Change angle Inverse FONTS (INTERNAL OFFICE USE ONLY) 14 IMSA employees must use the font family listed below for daily operational use: letters, presentations, etc.

Arial REGULAR • BOLD • MEDIUM • ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

FONTS (DESIGN/GRAPHICS USE ONLY) IMSA design/graphic teams must use fonts listed below for the creation of all brand/promotional materials, ads, billboards, video, web product applications, etc.

50TH STANDARD IMSA ARGENT DEMI BOLD KLAVIKA MEDIUM Main Title ABCDEFGHIJKLMNOPQRSTUVWXYZ Main Title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

AVENIR REGULAR • BOLD • MEDIUM • ITALIC DIN OT REGULAR • BOLD • MEDIUM • ITALIC Primary Header / ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary Header / ABCDEFGHIJKLMNOPQRSTUVWXYZ body copy body copy abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 REAL WORLD APPLICATIONS 15

2019 SCHEDULE

1 JANUARY 24-27 7 JULY 5-7 DAYTONA INTERNATIONAL SPEEDWAY CANADIAN TIRE MOTORSPORT PARK

2 MARCH 14-16 8 JULY 19-20 SEBRING INTERNATIONAL RACEWAY LIME ROCK PARK

3 APRIL 12-13 9 AUGUST 2-4 LONG BEACH STREET CIRCUIT ROAD AMERICA

4 MAY 3-5 10 AUGUST 23-25 MID-OHIO SPORTS CAR COURSE VIRGINIA INTERNATIONAL RACEWAY

5 MAY 31 - JUNE 1 11 SEPTEMBER 13-15 THE RACEWAY AT BELLE ISLE PARK WEATHERTECH RACEWAY LAGUNA SECA

6 JUNE 27-30 12 OCTOBER 10-12 WATKINS GLEN INTERNATIONAL MICHELIN RACEWAY ROAD ATLANTA

EENT

CEDENTIAL

CATCH THE ACTION ON:

THE ACEA AT ELLE ISLE A 2019

OR BUY TICKETS ONLINE AT: IMSA.COM/TICKETS ARCHIVES/PHOTO RIGHTS 16 IMSA’s photography uses dramatic and static images to capture the spirit of the sport and the brand’s values. Full-color on track photography is appropriate, still and detailed images of the paddock, fans and pits are also recommended. Images can also be reproduced in black and white, duotone and tone-on-tone. In addition, a motion photography style has been developed to capture the energy of the race. IMSA photography is available online for purchase at imsaphoto.com via LAT. HISTORICAL VIDEO FOOTAGE Video footage needs to be secured through NASCAR Productions. Contact your IMSA account manager for all requests. MERCHANDISE Teams and drivers will be encouraged to utilize the IMSA 50th anniversary mark on apparel in 2019. As part of this IMSA will allow the usage of the mark royalty free for personal / non-commercial usage, including uniforms, staff and personal apparel. Any items which are intended for retail purposes must be sourced through Craton Promotions, IMSA’s official merchandise partner. Craton will also be implementing a plan for sales of team and manufacture merchandise at all 2019 events. In order to plan for 2019, Charles and Thomas Craton can be reached at [email protected] or [email protected]. All IMSA Manufacturer partners should contact Brandon Huddleston, bhuddleston@imsa.com, to discuss production options. If there is need for consideration of a situation outside of the plan outlined above, please contact Brandon Huddleston at [email protected]. LICENSING The IMSA 50th Anniversary primary logo and wordmark are used under license by the International Motor Sports Association. PLEASE NOTE: These logos may only be reproduced in full color or in black and white if a single color version is necessary. No other coloration is allowed. For proper trademark usage, please contact David Pettit - [email protected] or Rich Merrill - [email protected].

Copyright © 2018 International Motor Sports Association, LLC. All Rights Reserved. CONTACTS RICH MERRILL Director, Brand and Consumer Marketing [email protected]

KELSEY LEETZOW Coordinator, Brand and Consumer Marketing [email protected]

BRANDON HUDDLESTON Senior Director, Corporate Partnerships [email protected]

JEFF SMITH Senior Manager, Corporate Partnership [email protected] “Jim France wanted good, close, hard racing and that’s what happened,” said IMSA’s

all-time winningest

driver, Scott Pruett.

“That’s what’s driven

modern-day sports car

racing forward.”

#IMSA50

IMSA Chairman, Jim France (left), and Mitch Bishop (son of IMSA founder John Bishop)