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tors in its new line of 1972 cars. Major improvements include integral side rub rail and foot rest to protect the car body and dash assembly from damage, modernized styling, recessed front wheels, new drink continued from page 65 holders and an improved mount- telescoping front fork. The electric- ing system. The electric golf cars in- car features a two-year warranty clude a four-wheel and three-wheel all major electrical components, in- model with a steering wheel, and a cluding batteries and an optional three-wheel model with tiller. seat brake is added for safety. The FM stereo, radio and tape deck, gasoline car boasts an instant igni- Shatai-Kogyo Company, Ltd., fea- black and white TV and a built-in tion system which starts and stops the tures electric golf carts. bar. Westinghouse also has the engine as the accelerator is de- three-wheel Model 437 and four- pressed or released. Sit N' Rest Golf, Inc., features the wheel Model 436-E golf cars. The all- Cart-Boy combination and steel constructed electric golf cars Jarman Company, a subsidiary of golf bag, and conventional golf carts. feature a 4Vi hp traction-rated Wes- Browning Arms Company, features They also feature scorepacks, rain tinghouse electric motor. a wide range of golf carts including covers, travel covers and other golf the Bag Boy Master, Clubster and accessories. Play Day. Tau-Meson, Inc., introduces a new Maynard Sales International, Inc., collapsible one and two seat golf car Acushnet Sales Company enters announces the electronic golf caddy which can be carried in the of a the field with its new Title- with no pushing, pulling or steer- car. The Playmaster Model 500 E ist irons. The irons feature a new ing. Maynard operates by means of a (electric) and 500 G (gas) retail for design concept which redistributes homing device activated by a small under $700. The top line of Play- clubhead weight to provide greater transmitter carried in a pocket or master golf cars, designed for fleet use distance and accuracy when hitting clipped onto a belt. The transmitter by country clubs and municipal away from the sweet spot, according sends a signal to a receiver inside courses, retails for approximately to the company. Tungsten alloy Maynard. Two analog computers $1,375. The cars offer tip-proof rider calculate the speed, distance and safety, fiberglass body, two reverse direction of the golfer and auto- speeds and caliber disc brakes. matically translate these signals in- to power pulses for the pair of 24-volt Westcoaster, a subsidiary of Otis electric motors. Elevator Company, introduces the S-71 golf car. The car features four Motor Appliance Corp. introduces wheels, stability automotive steering, a completely electronic system for quiet, smooth hypoid axle, in- sensing and charging golf car bat- dividually adjustable heavy-duty vi- teries. In the charger there are no timers to turn on and set, all that is weights are inserted at the clubhead's necessary is to connect the DC plug extremeties. The new clubs are man- to the golf car. The electronic ufacturered by a technique called in- charger Model 1555E monitors the vestment casting and have a separate battery condition and automatically lightweight steel custom de- charges only the amount required to signed for each . Also new are the fully recharge a set of batteries. The Flexiglide and Monarch golf carts charger is overload protected and manufactured in Great Britain. short circuit protected. Acushnet will also be displaying the golf , Acushnet and Pargo, Inc., offers improvements to accessories. See Pringle of Scotland, benefit both golfers and course opera- distributed by Acushnet, under a sep- nyl seats, low profile and a rugged arate listing. fiberglass body. Also introduced this year is the model 970-A4, four-wheel Ajay, Fernquest & Johnson Div., fea- turf vehicle. The vehicle contains op- tures the Ajay Double Eagle golf tions such as hydraulic clump box, clubs for pro shops. Featured is the auxiliary transmission with power SS-4 lightweight steel clubs with a take-off and fiberglass cab. blade with a semisquare toe. Also available is the XSP. The Westinghouse Electric Corp. in- have a metal backweight and the irons troduces a new VIP golf car for 1972. have a square toe and a smooth back. The custom built car, designed for Also Ajay carts, bags and accessories. VIPs and celebrities, includes AM/ market with the introduction of the spreading the weight evenly X-1 woods and irons for 1972. They across the bottom of the club. The are manufactured by John Letters of irons feature an offset, coordinated Scotland. The X-l features woods loft and lie Scotch blade. Dunlop also and irons with lightweight steel offers golf bags, bag covers and ac- shafts; the irons have stainless steel cessories along with its golf heads. Two American-made golf sets ball. All Star Pro Golf Company fea- for 1972 by Butchart-Nicholls are tures the Invitational pro-only woods the Professional line which lists Easajo Golf Company features the and irons. Also offered are the All for under $200 and the Custom Built Model 2 precision forged brass head Star R/R Plus 1 and the Fore Star line which lists for under $125. Both mallet retailing for approxi- clubs. All Star's line also includes sets are available in men's and ladies' mately $17.95, the Model 3 stainless , utility woods, bags, , models. John Letters putters and steel blade putter retailing for $21 assorted golfwear, socks, caps and three new B-N putters are also avail- and the Model 5 retailing for $ 18. . able. A new line of bags, retailing from $12 to $80, and the SC90 golf The Fast Eddie Putter Company, ^American Precision , retailing for $16 a dozen, are Inc., features hand-made putters with Company also available. six new models featuring mallet, blade and blade with flange. The putt- Around-The-Green Enterprises Jack Carnahan, Inc., represents ers come with either an offset or features putters, chippers and acces- Toney Penna golf clubs. straight shaft. sories for 1972. The line includes blade and flange putters. The blade Chico's Tomahawk, Inc., offers the Faultless Golf Products features its model features a brass head with black Rake sandwedge, custom-made putt- Professional model woods and irons line top. The flange is marketed with ers and pitching wedges and a hand- for 1972. The woods are constructed either a gray or non-gloss white top. made line of putter covers. of laminated maple and designed to Suggested retail price is SI6.95. The provide more weight behind the ball. chipper has flat putter grip, putter Otey Crisman Putter Company The chrome-finished irons are forged length and brass head. Suggested features hand crafted putters in hick- in a classic high-toe style. They have retail price is $17.50. Accessories ory, steel, aluminum or bamboo a flare back pad and weight redistri- available include golf towels and putt- shafts. They are made in any lie, loft, bution across the clubface. Special er/chipper covers in a variety of length or weight. Two-tone leather colors. grips are standard but grips may be made round, flat top, paddle, piston Atlantic Products Corp. introduces or any shape ordered. Otey Crisman the new Professional nine-inch round 1 also manufactures putter stands. golf bag with a two zipper front ball pocket, new back boot pocket design Curley-Head Golf Company, see and side accessory pockets. The bag is Reifers Golf, Inc. available in three expanded vinyl colors. Suggested retail price is $30. Dunlop Tire and Rubber Com- Atlantic also features an 8 Vz-inch pany introduces Maxpower golf deluxe canvas Sunday bag which re- clubs, which feature a new tapered tails for $14. shaft. The diameter of the shaft has emphasis is being placed on the Pro- been reduced by a series of "step fessional + computer blend golf ball. Axaline, Inc., introduces a new line downs" in the shaft tubing which Over 15 million possible combina- of high-fashion putters. The Daisy give it greater strength. The design tions of ingredients were analyzed (mallet) and Flair (blade) feature a by a computer before the proper for- shaft of anodized aluminum the same mula was developed, according to the color as the grip and the putter head. company. Faultless also features dur- Also new this year is the Black Wid- able range balls. ow putter. Axaline also features fash- ion-matched knit shirts and sweaters. Field Golf Company features the Bristol woods and irons. Also for Burton Mfg. Company, Inc., fea- 1972, Field features the Eagle Plus tures genuine Steerhide bags and ac- and Birdie golf balls and the Ray Cook cessories in its 1972 luxury line. The and Fore Score lines of putters and ac- bags have molded leather bottoms cessories. with metal studs, plate and drain grommets, large color-coordin- First Flight Golf Company fea- ated Delrin zippers and the of tures F I'D offset woods and irons African crafting. with virtually no hosel. The no-hosel iron is joined to the Hex-Flex shaft, Butchart-Nicholls, Inc., makes a concept of the Widowmaker Maxfli taking the weight out of the hosel full effort into the pro-only golf woods feature a soleplate which com- and putting it behind the clubhead. * Information unavailable at press time pletely covers the bottom of the club- (Continued on page 70) 68 • GOLFDOM/1972 JANUARY Golf Pride by Eaton Corp., Molded Products Div. features a line of golf grips.

*Golf Tech, Inc. Walter Hagen Golf Equipment Company introduces the Ultradyne woods and irons for 1972. The pres- tige line of clubs features woods with a moisture seal treatment, contour sole, one-piece sole plate and individ- ually matched shafts. The irons fea- ture contour sole with three-way roll, beveled leading edge, pear-shaped heel and Fluid-Feel shock eliminator. Haig Ultra woods and irons, balls and the Lady Ultra will also be fea- tured in addition to Hagen golf bags and accessories. The off-set has a face set in back of the shaft making it easier to Tom Hill & Associates introduces features a perma-seal laminated wood line the ball up with the hole and The Masher and the JS 44 goose head, propellac face insert and a pow- reducing the tendency to fade or neck mallet to its line of custom fit- er-weighted back. The Model 317 slice, according to the company. They ted putters. A Custom Putter Center wood has a solid persimmon head. will also feature Hot-Z golf bags. allows the display of 15 putter heads The Model 7292 irons have a lev- and shafts for 45 different combin- elume-plated carbon steel head with Golf Lynx introduces the Lynx ations for the best fit. The Bal-Bak a flange back, a non-scuff bevel sole woods and irons. The irons have a Retriever will also be featured. and a new contour design. The Model longer iron blade with large sole and 2392 Scotch Blade has a plain back. is five degrees offset. The woods, like Hillerich & Bradsby Company fea- the irons, have the weight redistrib- tures new uni-weight pro-power Ben Hogan Company introduces uted between the hosel and the toe. shafts in their Power-Bilt woods and the Apex irons for 1972. They fea- * Information unavailable at press time irons. The Citation Model 517 wood ture a new jewel-like appearance

Thanks to its unique cover Ten good reasons you should ©material, the Golden Ram plays well in extreme hot or cold weather. 0 It has the liveliest center of lt has a sparkling white fin- any golf ball made. Outre- ish that will remain white bounds liquid centers by as 0and new looking for the life of Recommend much as 50%. TheG nide Ramthe ball .ha s lts outstanding construction provides a crisp "click" and ®distance equal to, or better than ^^I^^j^j Ram ^mum high-tensio ®n windings° . any ball made. The Golden Ram must pass lt features a Du Pont Surlyn ®more tests (Air-cannon, ini- @"A" cover that simply will tial velocity, compression, re- not cut. bound, extreme temperature, etc.) than any other ball.

The Golden Ram is field lts windings adhere to the ®tested and played in tourna- cover so the Golden Ram ments by many of the leading ®can never lose compression . . . touring and home Professionals.

Or go out of round.

THE BALL WITH THE GOLDEN RAM $ MILLION COVER SOLD THRU PROFESSIONALS ONLY

RAM GOLF CORP., 2020 INDtAM BOUNDARY DRfVE. MELROSE PAftK. ILL. 601S0 Matzie Golf Company, represented by Golf Mart, features a total line of 50 Velvet Touch putters in a variety of grips, shafts and colors for 1972. The new addition this year is the Scratch putter which is end weighted, fully squared and features a large sweet spot. Matzie putters retail from $14.95 to $20.

*Hugh McLaughlin & Sons

*Merritt Assn., Inc. with straighter leading edge for fast- er aiming and rounded sole pad for Northwestern Golf Company is in- controlled bounce action. The woods troducing a specially-designed Thun- feature the Hogan Speed Slot with derbird model for pro shops only in its curved sole and an extended shaft 1972 line. The Thunderbird features club's lie has been flattened. The length for the driver to 43 Vi inches. a lost wax process stainless steel iron Scrambler seven wood is standard Ladies' woods Model 4050 color head, laminated woods with a screw- with each set of woods and a Chip coat has been changed from black to less face insert. Other pro-only mod- Iron and Chipper are optional irons. midnight blue. Hogan also introduces els from Northwestern include the Also featured are Fashions a new Apex series of golf balls with Rosasco Bros., Superba and Ultimate. by PGA. The lineup of apparel in- a newly developed high compaction cludes 67 different knit slacks and over winding thread. Also new for 1972 Arnold Palmer Golf Company in- 40 different shirts. The PGA-Victor are a men's special pitching , troduces the Arnold Palmer FTD golf bag line will feature the wetlook two new putters, five new golf bags woods and irons, and the Palmer- expanded vinyls. A new red, white and a Velcro with a self-adjust- Tru-matic and the Lady Palmer and blue product packaging for all ing tab. woods and irons. Also available are PGA-Victor products will also be Hot-Z bags and Duckster golfwear. introduced. Karsten Mfg. Corp. features the irons, woods a"nd putters. The Pedersen Div., O F. Mossberg & Princeton Chemical Research putters have a balanced heel to toe Sons, Inc., introduces the Seventeen- (PCR) Golf Ball Company in- weight distribution. Introduced this Four woods and irons. The woods troduces a newly-constructed one- year is the My Echo putter. feature kiln-dried persimmon with a piece golf ball, the PCR Professional, mahogany finish, and the irons fea- sold in pro shops only. Suggested re- ture heads of precision cast stainless tail price is $15 a dozen. steel. Pedersen also features the Staff Pro-Ette and custom-made woods * Progressive Dynamics 1 through 15. Also available are the St. Andrews golf bag, the Excel ball Pro-line Golf Corp.'s first year of and a complete line of gloves, full-line golf equipment and acces- and accessories. sories features Perfecta and Exacta woods and the Playable irons. The Balls, Inc.,- repre- Perfecta woods feature an energy plate sented by Burton Mfg. Company, fea- of tempered aluminum built into the *Ladie Pro Golf Company ture the Penfold Ace golf ball in both club's sweet spot. Exacta woods fea- the standard American size (1.68- ture a small sole to reduce dragging. Lamkin Leather Company offers inch diameter) or the British size The Playable irons feature 100 per a complete line of leather and rubber (1.62-inch diameter). Both balls re- cent chrome plating that won't peel. golf grips. tail for $ 14.75 a dozen. Pro-line also introduces a no-cut, power-wound golf ball with a high MacGregor features the VIP clubs Toney Penna, a division of ATO, energy center, which retails for $1.25 for 1972. The woods are soild per- each. simmon with the exclusive -Sole. features the TP woods and irons. The irons have a conventional or Split/Level sole. Also introduced are PGA-Victor, a div. of Victor Comp- Rainbow Sales Company intro- the MT woods and irons with com- tometer Corp., introduces the duces the Skyway golf ball manu- pact size head models available this Excellence golf clubs. They are con- factured by Bridgestone Tire Com- year. A new line being introduced this structed according to static weight pany, Ltd., Japan. The ball is coated year are the DX model clubs, modest- (over-all weight versus swing weight). with a new, thick polyurethane cover ly priced in men's, ladies' and youth The Par Excellence clubs have great- for extra durability and will be sold models. Also available are golf bags, er loft to get the ball up, increased in pro shops only. The ball has a putters and the Tourney golf ball. club length to make the ball go farther liquid center and comes in 80, 90 and and to compensate for the loft, and 100 compression. The USGA-ap- because of the greater length, the (Continued on page 12) ball with hexagonal dimples. Ac- cording to the company, the ball Golfwear will go more than six yards farther than any other ball because of its Ajac Corp., represented by E.J. new construction. Royal also fea- Manley, features golf gloves, putters tures moisture-proof woods, wide and accessories. contour sole and beveled leading edge continued from page 71 irons and the Royal Queen Clubs for All Star Industries offers the leath- proved balls sell for $15 a dozen. ladies. Royal also features golfwear, er All Star golf glove for 1972. Rainbow will also feature golfwear, putters and accessories, golf shoes, headwear and golf accessories. gloves and bags. Aris Isotoner Gloves, represented by George Cook, Ltd., offers golf Ram Golf Corp. features the Golden Shakespeare/Plymouth Pro Div., gloves with a patented fabric that re- Ram woods, irons and ball for 1972. introduces the Mach II woods and lieves hand tension. Leather strip The irons feature a design which irons with a new Tor-Fil shaft. The placement gives non-slip control. redistributes weight as far away from shaft features a new method of con- The fabric is immune to perspiration the center of gravity as possible to structing glass fibers. Also available and will not dry out. Available in a eliminate club head twist on shots are the XLD steel shaft woods and variety of color combinations for irons and the new XL Debs, a line of men and women. clubs for women golfers. The Stylist golf ball, featuring high-tension Stanley Blacker, represented by winding, will be introduced to com- Ernie Sabayrac, features the Prince plement the Shakespeare XLD golf model doubleknit blue blazer with ball in 80, 90 and 100 compression. red stitching. The coat retails for ap- proximately $80. Also featured are doubleknit twill suits, popcorn knit Div. of Questor, intro- sportcoats, worsted wool flannel, duces the cut-resistant Top-Flite bones, checks and hopsack suits and golf ball with two-piece construc- sportcoats. tion. It will complement the Dot. Both balls retail for $15 a dozen. Braemer Knitwear, Ltd., distrib- Spalding also features the Pro-Flite uted by Ernie Sabayrac, features the ball which retails for $9 a dozen. Tournament, a merino wool sports Spalding woods and irons feature shirt retailing at approximately the Elite, Executive, Top-Flite and $18.50; Elgin V-Neck Pullover, hit off center or away from the sweet MV2 models. In addition to putters double-ply cashmere, suggested re- spot. The woods have ebony-finished and utility clubs, Spalding features tail $40; Golfer, double-ply cash- laminateo heads with extra hard an Imperialite line of golf bags and mere cardigan, suggested retail $50, epoxy face inserts and a brass power Elite men's and women's golf gloves. and the Barnton, double-ply, lambs- weights on back of the heads. The Spalding will also exhibit the Bern- wool V-neck pullover, suggested re- Ram ball features a high rebound hard Altmann line of men's apparel. tail $18. polybutadyne center and a Surlyn cover. Uniroyal, see Royal Golf Equip- Tom Brown and Associates fea- ment Company tures the Tee Bee doubleknit slacks, Reifers Golf, Inc., introduces the golf jackets, shirts and socks for men, Director putter which allows the Com- and slacks, blouses, jackets and peds golfer to change the alignment on pany features the X-31 woods and for women. They are also the repre- his putter to compensate for sighting irons, Staff woods and Dynapower sentative for Kent gloves. errors. irons and the Boros Professional Royal Golf Equipment Company woods and irons for 1972. X-31 woods Buccanner Mfg. Company fea- introduces the Royal Plus Six golf feature Strata-Bloc head design and tures 17 different styles of men's and double neck binding. The X-31 irons ladies' outerwear and windbreak- feature an oval sole and beveled lead- ers. New this year are a ladies line of ing edge. Staff woods feature a wide, warm-up jackets and suits in pastels. screwless face insert permanently cemented under pressure and heat- Jack Carnahan, Inc., represents ed to the wood head, and the Dyna- The Hadley Corp., Johnston & power irons have an accented flare on Murphy and Jaymar-Ruby. the back of the blade for better weight redistribution. The Boros Profes- Glove Mfg. Company sional woods and irons retail for ap- features men and ladies' leather golf proximately $140 a set and are sold gloves in full and half finger. Also exclusively through pro shops. Wil- available are golf accessories, caps, son Staff balls, bags and accessories socks and peds. are also featured. (Continued on page 74)