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of in vinyl, leather, buck- in American and British sizes. skin with matching headcovers and carryalls. Butchart Nicholls shows its SCX golf clubs with investment cast stain- Aldila exhibits its line of graphite less steel irons, heel and toe weight- shafts and introduces a new and ing. Woods have Cycolac inserts club line, with a wide variety of with brass heel, toe weighting. weights and flexes display. Custom specifications can be ordered at no extra cost. All Star Pro Golf Company shows the All Star Sunburst irons and woods. Carbonite Company offers a full line Irons have triple chrome plated steel of graphite shafted golf clubs. forgings with contoured back weight design to aid in hitting down and Chico's Tomahawk, Inc., shows through. Also the Golden Star and its line of custom-made , the XL irons and woods. Complete pitching wedges and handmade line of ladies' and mens' golf bags. covers as well as the Rake sand . American Precision Golf shows the American line of golf clubs with heel Clover Golf Company, Inc., features and toe weighting. its new Go-Rilla golf clubs by Jaydar with Dynamic steel shafts, invest- AMF/Ben Hogan Company intro- ment cast heads, precise weight duces the Director model with forged distribution for better control of pitch steel heads (irons only), heel and toe shots. weighting; High Crown featuring a higher crown on woods, profiling Otey Crisman Putter Company of- designed for more clubhead ; the fers custom-made putters, pitching Saber featuring rounded sole design wedges and putters featuring hickory, and classic contouring, Dura-Ply steel, aluminum or bamboo shafts. Westinghouse on woods and forged heads reverse switch, automatic brake release, with uniform weight distribution George Diehr Golf Repair features wrap-around bumper built into frame, from heel to toe, nickel chrome its line of handmade woods and automatic rear body latch and cush- plating on irons. Also shown will putters. ioned brake to prevent turf damage. be a wide variety of expanded vinyl golf bags; the Apex and Hogan Star Double Eagle Div. of Ajay Enter- Westinghouse Electric Corp. features golf lines, featuring liquid prises Corp. shows investment cast the 436-E electric golf car with four centers. stainless steel irons with heel and toe wheel, steering wheels, steel body and weighting, broad sole, semi-square frame; the 437 electric three wheeler Arnold Palmer Golf Company, Div. toe and square toe, flare designs. with steering wheel, steel body and of Professional Golf Company, fea- Woods have special insert. Featured frame. Both have canopy, batteries tures the Lady Palmer forged stain- will be the Double Eagle, XSP, San and charger and brakes on each rear less steel irons with conventional Franciscan and the Marilyn Miller wheel as standard equipment. hosel design; the Arnold Palmer FTD models. Tru Sphere, Double Eagle, square toe design forged stainless Professional and Pro Master golf steel irons, heavily sole weighted, balls. Also range balls and Ajay with Dynamic shaft. Complete line golf gloves with Velcro fasteners. of Palmer and Charger golf balls. Golf carts and / combina- Circle No. 102 on Reader Service Card Complete line of golf bags, tions. Kaddie Kart steel or aluminum and gloves. golf carts. Action Golf Company makes a com- plete line of golf clubs. Around-The-Green Enterprises fea- Dunlop Tire and Rubber Corp. tures its line of putters, chippers, with shows a complete line of golf clubs, Acushnet Sales Company, features two new putter models to be intro- featuring: the new Dunlop 7000 in- the , with investment cast duced. Putters have end weighted vestment cast stainless steel irons and stainless steel, irons with Tungsten heads of nickel and brass alloy, chrome woods with Dynamic unitized shaft; alloy weights inserted in heel and toe blue or red shafts. Chippers have brass Bert Yancy forged stainless steel for weight redistribution; the Finalist, heads shaft in chrome and anodized irons with heel and toe weighting. with irons contoured for perfect blue, green or gold. Also, showing Maxpower, , lineup and control; the Titlette ladies' Bob Charles and Gundy (ladies') model, with square toe design irons. Burton Mfg. Company features a models of golf clubs. Complete line Titleist golf balls with shallower complete line of Leather Tex and ex- of Surlyn covered golf balls and dimple configurations. Complete line panded vinyl golf bags. leather and expanded vinyl golf bags. First Flight Div., Professional Golf golf clubs. The Zing, My Day, Company, will show The Attack Ball AYD and Day putters; woods from one by Greenmaster with Surlyn cover; through six, right and left hand for First Flight OSS irons and offset men and women, calibrated by dead woods; FTD irons and woods; PT 280 weight to ensure a uniform swing. irons and woods; Arnold Palmer FTD Woods are lightweight to assure more irons and woods; Hotze golf bags. See head speed. separate listing for Duckster sports- wear. Lamkin Leather Company features leather and rubber grips. Gold Crest, Ltd., Div. of Cidcoa. Shows new Graphite 100, Graphitru Lynx Precision Golf Equipment carbon graphite golf shafts for woods introduces the Lynx II, featuring and irons used in their Graphite 100 investment cast stainless steel irons drivers. All carbon graphite shafts and with shaft-over hosel design and heads. woods with heel, toe adjuster weight- AMF/Ben Hogan ing. Available in all flexes. Also Golf Tech shows its Honeycomb graphite shafted drivers. woods and irons featuring the Excal- ibur Plus with heel, sole, toe weight- MacGregor introduces the VIP by ing brackets to expand sweet spot, Nicklaus, which features redesigned contoured and beveled sole, offset heel and toe; weighting on woods head design, lightweight hosel con- has inserts at heel and toe. Irons cept and True Temper unitized shaft. have short hosel and over fit shaft. Other models include the Crown, The Tourney irons hosel has been Excalibur and Mach II, GIT and G/T shortened and has over fit shaft with Plus putters. heel and toe weighting, forged heads. The MT is a new club with an old Golf West, Inc., features a complete name. It has more weight toward toe line of woods, irons and putters, of forged head irons. Woods have Toney Penna including the Confidence and Stature aluminum alloy face insert with lines by Mader. Also Golf West sole on fairway woods. The model DX sweaters in lambs wool and cashmere. will also be shown in both men's and ladies'. Super Driver will be available Easajo Golf Company features Great Lakes Company in graphite. Also shown will be Tour- handmade putters under name of exhibits its golf ball line. ney golf balls in 1, 11, 111; The Dura- Early-Birdie. ble DX and cut-resistant GTO balls. Walter Hagen Golf Equipment The VIP, Tourney, El Camino and Equipoise introduces a complete line Company features Ultradyne II Scottsdale series of bags in leather and of graphite shafts for golf clubs. woods and irons with investment vinyl. cast stainless steel irons, over hosel Exxon Enterprises, Inc. (Graftek), design, sweet spot expanded both Magco, Inc., offers graphite shafts for offers a line of graphite shafts for golf vertically and horizontally. Woods golf clubs. clubs. with Tungsten fore-weighting. Com- plete line of vinyl ladies' and men's Hugh McLaughlin and Sons, Inc., Fansteel Recreation Products Divi- golf bags. Graphite II, featuring new offer the 500 liquid center and full 80 sion makes graphite shafts for golf graphite shaft, made under exclusive compression ball with Surlyn cover; clubs. contract with Walter Hagen and the 225 economy solid ball; the 250 Wilson by Babcock and Wilcox solid range ball; the 375 floater range Fast Eddie Putter Company, Inc., Advance Composites Div. Shafts ball. shows handmade putters in 10 have new step-down design. models. Sand irons with dimples. R. Neumann & Company. Shows a Hillerich & Bradsby Company line of leather wrap-on golf grips with Faultless Sports features Quantum features its new Power-Bilt Thorough- a new tacky substance. The grip is Clubs with investment cast stainless bred with investment cast stainless said to get tackier as the humidity or steel irons with longer blade steel irons with shaft-over hosel and dampness increases. and internal hosel; Lady Quantum heel, toe balance and contour bevel with heel and toe weighting; Omega sole; woods have back weighting. Northwestern introduces TNT model with Tunnel-Sole woods, enlarged with investment cast irons and heel inserts and oversized grips. Frank Johnston Golf Company and toe weighting, offset blade and offers a complete line of golf clubs. cavity back design. Woods have extra Field Golf Company, Inc., showing a wide brass weighted heel and toe in- line of equipment and apparel. Karsten Mfg. Company shows its sert. Also shown will be the Thunder- continued bird, Rosasco Bros., Ultimate and Super woods with Aldila graphite the Lady Thunderbird models of golf shafts. Woods are hand-crafted to the clubs, all stainless steel heads with golfer's exact specifications and fea- A heel and toe weighting. ture Master Screw Weighting and Vol- umetric Facing; irons eliminate tradi- Pedersen, Div. of O. F. Mossberg & tional hosel, feature uniform lofts and Sons, Inc., features the Pedersen 3 lies, precise weight distribution and forged steel head investment cast irons. shape. Toney Penna golf balls are Woods and irons available in left and custom made with high rebound, thin- right hand; the Model 100 investment wall liquid center balance-wound with cast irons using Lost Wax process. full-flex rubber thread, Balata cover Irons made of 17-4pf stainless steel. features larger, shallower dimples for Weight redistributed between head better control and uniform trajectory. and toe in engineering process. Also Toney Penna golf bag with alligator the 17-4 and Lady Pederson models trim with crinkled patent leather body golf clubs. Also, a complete line of offered in six color combinations. suede and vinyl golf bags and the Excel golf ball. PGA-Victor showing Vardon Cup, Hillerich & Bradsby Men's Ex and Lady Par Ex Penfold Golf Balls, Inc., distributed woods and irons with parallel and per- by Burton Mfg. Company, shows its pendicular weighting on woods, which line of golf balls in standard American increase club's capability to draw and British sizes. shots hit off the toe; II clubs with slow toe design; Ryder Cup PCR Golf Ball Company features the II golf balls. Complete line of golf Professional one-piece solid golf ball bags. See separate listing for Ryder and a full line of solid range balls. Cup Fashions golfwear. Toney Penna Div., A-T-O, offers Pro-Dyn features the Pro-Dyn 2 as AcushnePedersen precisiotn cas just Super Blade ironts anhad 1974 complemend tth to its Pro-Dyne 1, biggest sales increase in our history. fhank you, old friends

36 GOLFDOM MAGAZINE 1/74 with investment cast stainless steel the head and hollowed back to widen pattern, low shaft weight .aid low irons with over-hosel design and posi- the effective sweet spot. Ram 3D golf torque. Stylist golf balls, range and tive axis clubhead weighting in all balls with Surlyn cover and Ram Super special imprint balls. weights and flexes. D with polybutadiene center. Ram will also show a full line of golf balls, Sight-Line Industries features an all R & M Golf Company. RB 300 graph- deluxe and Sunday golf bags. new line of woods, irons and putters ite shafted drivers with ring balanced for 1974. sole plate; Birdie 1 stainless steel in- Sporting Goods Company vestment cast putters, specially de- features a line of golf equipment. Div. of Questor Corp. signed head exclusively for Introduces Pro Flite clubs with lam- graphite. Also the St. Andard Pin- Red Hot Putters, Inc., offers a line inated head, lightweight shafts, seeker line of irons and woods with of golf clubs. heel and toe weighted irons with forged over-hosel and in-hosel irons and heel heads; Touring Pro with low center of and toe balance. All products are Royal Golf Company features its gravity on irons to give more loft, custom made. Power Groove, Conswept, Royal forged steel heads; Top Flite for men Daisy as new models for 1974. Woods with dynertial weighting system giving Rainbow Sales—Yamamoto & Com- are rear weighted with new Conswept three dimensional effect, weight in pany, Inc., offers the Skyway golf design and fluted shaft, irons are in- heel, toe and sole for lower center of ball with polyurethane cover and liquid vestment casted with Conswept and gravity; Ladies Top Flite with weight center, along with a full line of golf- concave design. Also exhibited are redistributed between toe and hosel, wear. new Durahex range balls. rounded top line. Also Top-Flite, Pro- Flite and Dot golf balls. Ram Golf Corp. presents its XL 1000 Shakespeare/Plymouth Professional investment cast irons and graphite Golf Div. New Mach II, XLD and XL Tour-mate introduces a professional shafted woods; drivers are 35 per cent club lines with Sigma and Alpha graph- golf bag line with seven new models lighter and have 100 per cent faster ite shafts. Incorporating the new de- in 14 colors from $30 to $100. They recovery than steel shafts, are torque sign capabilities of graphite fibers, are lightweight, brightly colored and resistant to help maintain clubhead these graphite-shafted clubs are de- strong. squareness and intended line of flight signed to perform with maximum effi- at impact. Irons have more weight in ciency, using variables, such as flex Tri-City Company, Inc., shows its continued

It was the most successful golf ball introduction in history. At year's end, we had sold more —far more Titleists—than ever before. Of course, we had a couple of special advantages: We had La high-performance ball that plays T like no other. And we had some hig performance friends. Thanks. ACUSHNET SALES COMPANY M Thank you, neSold thrwu golf cours ebal pro shops only l f For more information circle number 193 on cdri

1/74 GOLFDOM MAGAZINE 37 new step-down design. The new full line of men's and ladies' outer- Ladies' 1200 model with fore-weighted wear, with golf jackets, slickers and woods and gravity center brought in rainsuits offered along with women's line with the shaft for square impact action jacket with white kasha lining. and increased distance; irons are perim- eter weighted with weight moved from Jack Carnahan, Inc., manufacturer's hosel and heel toward the toe— representative for Johnston & Mur- placed higher in the more lofted irons phy golf and street shoes; The Hadley —to expand the sweet spot vertically. Corp. Men's and ladies' golfwear, and LD balls with Surlyn covers, rubber Esquire slacks and sportcoats. wound centers and poly butadiene cores. Complete line of Wilson golf bags Cezar Ltd., Parker of Vienna, offers in leather and polyurethane. cardigan, turtleneck and V-neck sweaters in shetland/mohair, alpaca, GOLFWEAR wool and doubleknit wool. Circle No. 103 on Reader Service Card Mfg. Company Acushnet makes leather golf gloves in half or Adventures In Golf offers a line of full-finger. Also, golf caps and hats, golf apparel. socks, peds, towels and gloves. All Star Industries features the All Classic Golf Company, showing Star golf glove. a line of golf and casual street shoes. Bernhard Altmann, represented by John F. Cleary Company features Spalding. Featuring men's apparel, a full line of golf apparel (distributor). velours, alpaca and orlon sweaters, doubleknit slacks and sportscoats. Coberknit, represented by Ernie Sabayrac, showing a complete line AMF/Ben Hogan Company features of wind and rainsuits including the Shakespeare the Gentleman's Shirt by Ben Hogan Circo Swing golf jacket with shawl with exclusive blend of DuPont Dacron collar construction retailing for $21. polyester and Pima cotton creating Fleece-lined warm-up suits. new club line featuring De Torque, the fabric for this new top line golf a new engineering innovation that shirt, which retails from $16 to $19. Continental Textiles, Inc., features directs the energy of the stroke back sweaters. through the clubhead to the ball in- Stanley Blacker, Inc., represented by stead of through the shaft to the hands Ernie Sabayrac. Offers suits in George Cook, Ltd., introduces The of the hitter. Irons are investment cast doubleknit and sportcoats in popcorn Piper doubleknit blazer in white with and are designed to provide true weight knit and worsted wool flannel and navy piping, navy with white piping, and balance. Enlarged sweet spot area, hopsacking. red with white piping. Represents graduated offset, coupled with an also a complete line of ladies' wear, extra-wide flange, produce higher Bodin Knits offers polyester double- including: Bodin Knits, Lori Bee trajectory and longer ball flight, mak- knit wear, machine washable and dry- Golfing Coordinates, Mr. Dino, Booth ing play of long irons much easier. able. Also blazers, vests, slacks and Bay shells and sweaters, Barrie cash- blouses that are interchangeable and mere sweaters from Scotland. Com- Company color coordinated. plete men's line of , includ- offers a complete line of clubs, bags ing: Thomson Sportswear slacks, and balls. Featured will be the new George Bonill Sales features golf shorts and shirts, tennis shorts and X-31 woods and irons with woods apparel. shirts, George Cook doubleknit sports- designed to eliminate both turf coats and shirts. and to provide added loft, offering the Brentwood Sportswear, represented proven Turfrider feature in 1974. A by Donald M. Temple offers a com- David Crystal Company. See La lower center of gravity also helps to plete line of men's four-button placket Coste. increase power while helping to get knit shirts. Also other styles. the ball airborne. Irons have wider Derby Cap Company features men's sole to concentrate more weight behind Tom Brown & Associates offers a and ladies' caps and hats. and below the ball at impact to get line of men's and ladies' apparel, the ball up and out. Graphite II, fea- including Maxwell men's slacks Dexter Shoe Company introduces a turing new graphite shaft, made under ($22.50 to $25) and Gregg Draddy complete line of golf shoes. All fully exclusive contract with Wilson and ladies' fashions. leather-lined with cushion innersole Walter Hagen by Babcock and Wilcox and lightweight sole. Also, a line of Advance Composites Div. Shafts have Buccaneer Mfg. Company features a ladies' golf shoes with same character continued on page 40