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Betty Boop Glamorous Global Icon. International Licensing Success From her first appearance in 1930, Betty Boop won the hearts of fans around the world with her unique blend of wide-eyed innocence and powerful cartoon sensuality. Today, animation’s first leading lady remains a glamorous international star who has ignited a fashion- centric trend with 90 percent of women and teens globally.

Betty Boop has been licensed in virtually every category in the United States and continues to dominate at retail throughout the world. In addition to solidifying her enviable position in Europe, King Features is building strong programs for Betty Boop in Latin America, especially in Mexico and Brazil; China and Korea; Australia and New Zealand; South Africa; Russia; and the Middle East, particularly in Israel and Turkey.

Artistic innovations in portrayals of Betty’s classic image have kept her irresistible appeal fresh and exciting for the marketplace, inspiring outstanding product lines in categories such as: • Apparel and fashion accessories • Greeting cards and e-greetings • Bed & bath • Health and beauty aids • Consumer electronics • Home décor • Cosmetics • Housewares • Digital mobile downloads • Jewelry • Food and beverages • Stationery and • Footwear calendars and other • Gifts and collectibles social expressions Powerful brands have been associated with Betty Boop, including: • Adidas® • Chevrolet • Marks & Spencer • MasterCard • Cingular Wireless • NASCAR • Coca-Cola® • Benetton • H&M • Harley-Davidson • Iceberg • Universal Studios • Major League Baseball Theme Parks

Talk to us today to find out how you can tap into the international licensing success of Betty Boop! Contact: Ita Golzman, Vice President, North American Licensing 800.526.KING, Ext. 7584 • 212.969.7584 • [email protected] Contact: Cathleen Titus, Vice President, International Licensing 800.526.KING, Ext. 7537 • 212.969.7537 • [email protected]