Raan Jay Fai Bangkok – The Price of Stardom Raan Jay Fai Bangkok – The Price of Stardom Charoenchai Agmapisarn* Received: June 5, 2018 Revised: June 5, 2019 Accepted: June 26, 2020 Abstract When Michelin, the French tire company that distributes the prestigious international dining guides, first announced their intention to publish a guide to Bangkok, many questioned whether any of the street food vendors would receive a star. Indeed, Jay Fai, whose real name is Supinya Junsuta, a 73-year-old female chef, won this award with her famous dish: “crab omelet” After the announcement of Michelin Guide in 2018, the one-star award brought about a surge of customers for Jay Fai, who had never heard of the guide before and had to be persuaded to attend the ceremony. The restaurant continues to serve mainly wok-cooked seafood dishes. Following the announcement, Raan Jay Fai Restaurant became extremely busy and is highly popular among food enthusiasts despite its high prices. Due to this Michelin-starred fame, she has encountered several challenges ranging from a dramatic increase in customers to unwanted attention from the tax men. Keywords: Michelin Star, Bangkok, Street Food, Culinary, Jay Fai * Graduate School of Tourism Management, National Institute of Development Administration 118 Moo 3, Serithai Road, Klong-Chan, Bangkapi, Bangkok 10240, THAILAND. E-mail:
[email protected] NIDA Case Research Journal Vol. 11 No. 1 (January-June 2019) 78 Charoenchai Agmapisarn รานเจไฝ กรุงเทพ- ราคาของการเปนดารา เจริญชัย เอกมาไพศาล* รับวันที่ 5 มิถุนายน 2561