Visit me: Profile www.zoewithdots.com I am proud to be a fully fledged social media geek, which is why I fit in well as a Digital Account Find me on social: Director at The Rabbit Agency. I live my life by social - you can find me anywhere as @zoewithdots @zoewithdots I love the opportunities working with social media provides. It’s fast paced, agile and demands Contact me elsewhere: creativity and innovation alongside diversity. T: 0791 207 8160 [email protected] Social media is no longer one of many possible promotion opportunities - it’s a key part of any marketing mix. Every company wants a piece of the action and that’s why I am committed to 109 Stanhope Gardens developing and delivering stand out strategy to driving expectation forwards. London N4 1HZ I believe you need a strong knowledge of platforms and community ahead of implementing a successful creative campaign, which is why I am also passionate about getting the basics of social media right. I am a dedicated team member, with a relentless enthusiasm, determination and I will undoubtedly be one the most organised person you will come across. I set standards high and strive to achieve my goals. I am confident about the strategy I deliver and through sharing my belief, create strong relations with both clients and influencers alike.

I blog about my thoughts on social, amongst other topics at www.zoewithdots.com. I also contribute to www.hellogiggles.com

Please do visit me on LinkedIn: http://linkd.in/12JPqBa

Recent experience

Rabbit - www.therabbitagency.com

Digital Account Director, June 2010 - current We create social media first campaigns, that start on social networks, but where the core creative idea is designed to work across the whole marketing mix. Our campaigns are designed to change and influence behaviour, create conversations, highlight awareness and ultimately help the sales process. As an Account Director at Social Media Agency of the Year, Rabbit, my responsibilities include, but are not limited to: •Digital strategy - Analysis/research/planning for implementation of fully integrated, cross platform, social strategy on new and existing platforms (long/short term) •Client Management - Deep understanding of brand and client objectives and expectations in order to deliver campaigns with the right personality, inclusive of achievable/desirable KPIs and timely results •Content Creation - Creating bespoke 360* programmes with branded written/visual content - from blog copy to tweets, video content, social video clips and images. Scheduling content/managing real time distribution •Community Management - Advising clients on best practice, tone of voice for successful profile management and growth •Creative Tactics - Creation of innovative and industry leading social media first ideas, that fit into the traditional marketing mix •Influencer Identification and Outreach - Research, contact and relationship building with key influencers in niche/large industry sectors with offline PR expertise. Understanding of need for agility and diversity in influencer list production •Monitoring, Reporting and Evaluation- Offer key insights/analysis/recommendations using a range of free and paid tools to continuously recognise success and improve performance •Training and Crisis Management - Training for clients and partners at all levels. Management of social profiles and strategy during times of crisis •Social Media Immersion - First hand use of existing/emerging platforms. Confident in advocating new networks and future trends •New Business - Generating and securing business opportunities from new and existing clients. Creating/presenting new business proposals •Team management - Team/client allocation. Feed back on performance, targets and success on a daily, weekly, monthly basis and at formal quarterly reviews •Collaboration - Working with agencies and freelancers to manage projects by multiple parties •Recruitment - Identifying new employees. Interview, liaison with candidates, training/inducting new members of staff •Admin - Holiday management, email administration, diary management, new business tracking, invoicing, expenses •Brand management- Design recommendations for consistent branding. Attending networking events. Confident representative for speaking opportunities. Newsletter production using MailChimp. Awards and speaking opportunities:

Over the three year period I have worked at Rabbit we have secured the following awards on accounts I have been involved in managing: •Social agency of the Year - The Rabbit Agency Social Buzz Awards, November 2012

Winner - Best use of photosharing (bmibaby #myeurope) Social Buzz Awards, Nov 2012

Winner - Best travel campaign (bmibaby) Digital Impact Awards, Oct 2012

Winner - Best community development (bmibaby) Digital Impact Awards, Oct 2012

Silver - Best use of social media platforms (bmibaby) Digital Impact Awards, Oct 2012

Highly commended - Best use of social media to enhance loyalty (bmibaby) Loyalty Awards, June 2012

Finalist - Best use of social media in a travel campaign and best online PR campaign (bmibaby/ bmi) Revolution Awards, April 2012

Winner - Best travel campaign (bmibaby) Econsultancy Innovation Awards, February 2012

Winner - Best travel campaign (bmibaby) Digital Impact Awards, October 2011 I have also had the pleasure of speaking at the following conferences: •Round Table discussion leader - Development in social media Eye for Travel Online Marketing, Mobile and Social Media In Summit, Oct 2012

Key speaker - Getting the most out emerging social networks bmibaby case study - #myeurope - http://slidesha.re/SFq2Bh Eye for Travel Online Marketing, Mobile and Social Media In Summit, Oct 2012

Award entry presentation - Simpliflying Awards Gatwick Airport - Best Airport in Social Media Eye for Travel Online Marketing, Mobile and Social Media In Travel Summit, Oct 2011 Past experience

Provide - www.providepeople.com (IT Recruitment Specialists)

Web Sourcing Specialist / Delivery Consultant, April 2010 - June 2010 As a Web Sourcing Specialist within the renowned Global Delivery Core at Provide, my responsibilities included but were not limited to: •Social Recruitment and headhunting methods, including the identification of candidates through: •Social media: Researching LinkedIn groups, Facebook groups, Twitter lists in order to identify key candidates •Search Engines: practicing and mastering Web 2.0 searching techniques: Boolean, deep web, people find searches •Job Boards - Jobsite, Monster, CW Jobs •Identifying candidates on behalf of key clients from across the entire IT spectrum e.g. Testers, Software Engineers, Helpdesk Language Experts and Systems Administrators •Working closely with some of the most reputable candidates and clients the market has to offer. •Dealing with a multitude of professionals on a global scale. Liaising with candidates from graduate to management level and clients from human resources through to director level •Working closely with companies and candidates to manage expectations, negotiations and offers. Conducting detailed interviews and offering consultation for candidates •Advising candidates regarding the construction and content of CV’s and implementing interview preparation and debriefing •Responsibility for writing job advertisements for publication on several job boards and the evaluating the responses received from candidates •Confident execution of specialist recruitment CRM system ‘Bullhorn’ to ensure a detailed and organised approach to candidate, email and time management •Extensive networking on a global scale

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NHS - Strategic Health Authority! Work Experience - Communications Department, January 2010 During my one month work experience for the NHS my biggest achievement was creating a press release which I re- searched and wrote in entirety, resulting in the publication of 7 articles in the local press. I felt I was able to contribute something of real value to the team as there was minimal time available for proactive PR in the communications department.\

Other achievements: •Editing content and creating articles with data gathered through public surveys •Writing press releases for release to media in the West Midlands •Monitoring levels of press coverage and making the team aware of potential news stories using Durrants •Attending a conference to represent department (‘Social Marketing in the NHS’) •Attending meetings and liaising with other departments to ensure effective communication •Writing articles for publication in NHS magazines and profiles for job recruitment •Making posters for staff notice boards, designing email bulletins Various Service Industry Positions June 2002 - June 2009 Before and whilst at university I worked in the service industry to support myself and my studies. The customer facing roles I sustained allowed me to gain valuable social/people skills and fit comfortably within many situations. I have worked in a quaint cafe, a busy student bar, a wine store and a reputable fine dining restaurant. Skills practised: •Promotion - using unique ideas to create displays, front up shelves and recommend particular products •Up selling - persuading customers to add on side orders to meals or selling shots on the floor at the bar •Creativity - working with tight resources and within limited time to make area more attractive or usable for customers •Responsibility - being trusted as a part time member of staff to run a team, open shop, handle cash, complete banking and become a key holder •Flexibility - able to take on extra work at little notice and be committed to work longer hours or more shifts if required •Organisation - taking bookings, liaising with other team members and departments, stock take, delivery checks •Commitment - dedicated to company, taking pride in high standards of service and catering to needs of individual customers •Staff training - confident and knowledgeable through own work to thoroughly train both new and existing members of staff

Education

Sept 04 - June 06A levels: Media Studies (A) English Language (A) English Literature (B) AS: Film Studies (A) Sept 06 - June 09: Cardiff University - BA Journalism, Film and Media Hons 2:1 Dissertation: Social networking and music: The impact of MySpace as a digital platform for discovery and distribution

• Grade obtained: 1st (1/6 of degree) • Length/Time: 14, 000 words/7 Month Synopsis: In a digital landscape, which acts as a catalyst for new technology, it is vital to constantly evaluate how we dis-cover music and the platforms we use to do so. For me, social media was a relevant and essential capacity for distribution and discovery of music. After collecting and evaluating qualitative and quantitative data, I found that both artists and consumers react positively towards the distribution and discovery of new music through social media platforms. In sum, I suggested in order to move forward, within a technological environment in flux and escalating consumer expectancy for free and instant culture, the music industry as a whole must drive towards a media influenced by social networking and access-based business models rather than an ownership of content. Click for full copy of dissertation. Interests

When I’m not glued to Twitter, Instagram, Pinterest, Vine or have my nose stuck in any other social app, I do tend to throw back to film photography and Vinyl records. I love music, have a strong appreciation for beautiful design, fresh flowers, new make up and I am also becoming an avid film watcher. I have a passion for food and love the diversity of dining out in London. I also enjoy cooking at home. I love travelling - mainly because I love hot weather, but a spot of skiing also doesn’t go a miss!

References available on request