30 YEARS AND COUNTING In my three decades at min, I have gone from “new kid on the block” to grizzled sage as I have seen the media business transform from traditional magazines, newspapers, television and radio into a digital panoply that like the universe is endless. There’s a greater quantity of information now, but quality, if anything, has diminished, as the rush to be first has come at the cost of the “who, what, when, where and how” tenets of journalism. It's no surprise that the public’s mistrust of the media is at an all-time high. That's why my proudest achievement is the trust given by min readers. To err is human, and we’ve had our share, but “you got it right” is the feedback that I've heard most and that I am most grateful for. That's why min’s tagline for years was “the authoritative newsletter for media and marketing professionals” and is now “competitive intelligence for media leaders.” Over my 30 years with min, my goal has been to adhere to the late 60 Minutes producer Don Hewitt’s “Tell me a story,” the late radio commentator Paul Harvey’s “Now you know the rest of the story,” and CBS News reporter Steve Hartman’s “Everybody has a story.” I add to the three what the late min owner Bill Barlow told me on my first day on the job: “Magazines are a people business.” And there you have it. I am forever grateful to Bill for giving me a 30-day trial on June 13, 1986 (a Friday) that has turned into 10,000 days and close to 1,500 Friday deadlines. The support continued under Tom Phillips and, since October 2000, Access Intelligence, LLC, under the leadership of president and CEO Don Pazour. As for colleagues, they include Marty Singer, Ed Papazian, Tony Schwartz, John Masterton, Lane Cooper, Debbie Vodenos, Greer Jonas, Michelle Manafy, Anthony DeRico, Jay Burzon, Michele Magazine, Rebecca McPheters, Bill Mickey, Tony Silber, Marly Dice and Kelsey Lundstrom. At present, they are Samir Husni (all 30 years), Diane Schwartz, Steve Ellwanger, Todd Krizelman, Sophie Chan-Wood, Amy Jefferies, Danielle Sikes, Rachel Feldman, and those most instrumental in putting min out every week: Caysey Welton, Michele Shapiro, Steve Smith, Jameson Doris and Yelena Shamis. And I thank our readers for all the suggestions/corrections/press releases and everything in-between, and for supporting min and me from a time back when word processing was just starting through to this rapidly evolving digital age. “Old soldiers never die,” the late General Douglas MacArthur famously said. Although I am on my “back nine,” it's not yet time to fade away.

Sincerely,

Steve Cohn Editor-in-Chief min

P.S. Hope to see you on the morning of Thursday, April 14th, at the 30 Event in NYC to honor the hottest launches of the last 30 years and celebrate my anniversary with min. You can register here.

www.minonline.com © 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. April 11, 2016 | Vol. 69 No. 14 Read more at: minonline.com More's Half-Marathon Swan Song 2 French Elle Goes Global With Beyoncé Torch will be handed to Shape in 2017. In 2004, when then-More publisher Carol Campbell first partnered the brand with 3 Fortune App Needs to Cut the the New York Road Runners Club, the goal of empowering women over forty was Mobile Clutter quickly met by 10,000-plus participants in the More Women's Half Marathon every 5 Meet This Week's 'New Recruits' third Sunday in April in Central Park. Although the lack of advertising to target the demo resulted in More's closure on February 25, the race is continuing. It will be the 8 Politics Drive Social Engagement More/Shape Women's Half-Marathon before More's name is removed in 2017. in March That came about after Meredith Corp.'s January 2015 acquisition of Shape from American Media Inc. Shape would absorb Fitness, and last year's race 12 For David Granger, Going Bald carried the More/Fitness/Shape hybrid. "At first, I was not enthusiastic about it, Was All In a Day's Work because we were unsure about being so vertical on one exercise regimen," says Shape publisher Tim O'Connor. "But when our research revealed that more than 75% of the Shape audience uses running as a discipline when working out, we embraced it. That's why we launched the 'Run Into Shape' feature in print and online in March, along with an e-book." Last year's Shape-produced "Yoga for Runners" program at Bloomingdale's returns on April 16 (the morning before), and O'Connor says that "it follows our January 21 'Ladies' Night' fashion show, when, we were told, the cash registers rang." Continued on page 2 Steve Smith's Eye on Innovation: The New Content Model: Reader as Investor Passionate newshounds want in on the experience. Can a highly diffused marketplace of digital dimes really support the kinds of enterprise journalism and quality content that characterized our storied, analog past? There's more than enough hand-wringing over this question, to be sure. But at this week’s OMMA San Francisco, media companies new and old were asked to imagine five years down the road to which models might survive past 2021. Continued on page 4 GfK MRI's Top Noted Ads: Automotive Magazines November was big for both Chevrolet and The Enthusiast Network. Just as low gas prices are a boon to SUV and truck sales, so were two different ad formats used by Chevrolet in Novem- ber 2015 automotive magazines for its Silverado pickup. This helped the automaker tie for two of the three top Noted print recall ads based on reader surveys by GfK MRI’s Starch Advertising Research. A standard Silverado unit in Motor Trend —with a Noted score of 90— tied for first place with a special advertising section featuring the Silverado in Autoweek. Continued on page 7

© 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com More's Half-Marathon Swan Song (continued from page 1)

Media Industry Newsletter Other race partners include CARE (the beneficia- Editor-in-Chief: ry), Danskin Now, Lane Bryant, Maui Jim and Steven Cohn ([email protected]) NBC, which will be showing remotes on "Week- 203/899-8437 end Today" featuring hosts and runners Erica Hill Digital Media Editor: and Natalie Morales. Steve Smith ([email protected]) They'll be among 30 participants from the net- 302/691-5331 work (including a contingent from the Olympics unit min Editorial Director: Michele Shapiro ahead of the summer games in Rio de Janeiro), and ([email protected]) O'Connor hopes to create a corporate challenge in 2017. Will we see a Meredith-Hearst run-off? 646/745-4152 Group Editor: Caysey Welton ([email protected]) Elle: Vive Beyoncé! Vive L'Amérique! 203/899-8431 Editorial Assistant: Jameson Doris The U.S. Elle joins the French flagship as a global content provider. ([email protected]) VP/Publisher: Amy Jefferies Elle's U.S. launch in 1985 was perhaps ([email protected]) the most successful French "invasion" Director of Market Development: Laurie M. Hofmann since the American Revolution. It wasn't ([email protected]) until 1998—two years before Robbie Senior Marketing Manager: Danielle Sikes Myers became editor-in-chief—that ([email protected]) Lagardère Active gave the U.S. edi- Marketing Manager: Rachel Feldman ([email protected]) tion editorial autonomy from the now- Senior Account Executive: 70-year-old parent. Still, until Hearst Tania Babiuk Corp. licensed all of Elle's non-French ([email protected]) Production Manager: editions, as part of its 2011 acquisitions Sophie Chan-Wood of Car and Driver, Woman's Day, etc., the perception was that Paris remained Elle's trendsetter. ([email protected]) No more. The U.S. Elle's June 2014 and December 2015 covers of Angelina Jolie and "Star Graphic Designer: Yelena Shamis ([email protected]) Wars—The Force Awakens" star Daisy Ridley were published globally, and Beyoncé is joining Data and Analytics Manager: them in May. The French edition boasts the cover line: "We tell the secrets of the most power- Stacy Hill ([email protected]) ful woman in the world."

Access Intelligence, LLC President & By contrast, the U.S. interpretation of the Tamar Gottesman cover story is the subdued Chief Executive Officer: Don Pazour "talks freedom, feminism." The reason for the French hype could be because European maga- SVP, Media Group: Diane Schwartz zine circulation is almost wholly dependent on newsstand sales. Rate bases are nonexistent. Chief Operating Officer: Elle U.S. publisher and chief revenue officer Kevin O'Malley tells min that "[we] have be- Heather Farley Subscriptions/Client Services: come a primary source for content syndication in the Elle global network." 888-707-5814 List Sales: MeritDirect, 914-368-1090 BY THE NUMBERS ([email protected]) NE Gets Boost From Cruz Dirt Twitter Replies Advertising: 203-899-8498 Reprints: Wright’s Media, Last month, the National Enquirer saw a startling increase in replies 877-652-5295 ([email protected]) on Twitter (+1,010%), according to our Social Media Boxscores. Editorial Offices: 10 Norden Place, This was largely due to the "news" the publication broke that "Per- 1,010% Norwalk, CT 06855; 40 Wall Street, National Enquirer 50th floor, New York, NY 10005; vy Ted Cruz was Caught Cheating—With 5 Secret Mistresses." had a good month Faxes: 203-854-6735, 212-621-4879; The original tweet the brand sent out when it unveiled the of replies thanks www.minonline.com to Cruz Access Intelligence LLC, 9211 story on March 23 has been retweeted nearly 1,900 times and Corporate Blvd, 4th Floor, Rockville, MD has been liked over 1,700 times. These are staggering numbers 20850; Ph: 301-354-2000 Published 2016 © by Access Intelligence LLC. from a title that has less than 12,000 followers. Distributed via email and online. For 31% email and postal address changes, On the other end of the spectrum, Sports Illustrated saw a allow 2 weeks notice. Send to: Client Sports Ilustrated Services or call 888-707-5814. For notable drop in engagement on Twitter; down 31% in replies. saw a notable drop advertising info contact 301/ 354- 1629. Contents may not be reproduced The brand did post slightly less this March compared to last in replies last in any form without written permission. year (-9%), but the dip can also be attributed to ESPN's domi- month $1,199.97 Subscription Rate: nant coverage of March Madness. See more on page 8

2 Magazine Media’s Most Trusted Source Since 1947 4/11/2016 minonline.com Steve Smith's App Review Fortune Juggles Strong Features with Mobile Clutter Poor navigation and customization take away from an otherwise smart app. Time Inc.’s Fortune is one of those rare magazines to see its brand become bolted to an aspect of American culture­—the fabled "Fortune 500" list of top corporations. Of late, it has been translating that brand equity into digital success more effectively. The company increased its digital staff and now claims a reach of 20MM users (Omniture) and 200K newsletter subscribers. The site, which has a clean, readable design on desktop, adapts faithfully to the mobile screen and even adds some especially strong mobile conveniences. But in my experience with the mobilization of Fortune.com, it still struggles with the familiar woes of mobile clutter, visual sameness and the stranglehold of mobile ad tech. The basic formatting of Fortune.com is cleanly adaptive of the desktop. A variegated blend of story panels on the large browser snaps into a single scroll that mixes up the headline+lede elements nicely with oversized image+headline tiles in a "Must Reads" section. The variety of layout is fine, but the consistency of typefaces and lack of demarcation among editorial sections doesn't telegraph the order of the site as well as it could. Once you get beyond the home page, however, the design sense of the mobile experience falls apart. Fortune has been touting its enhanced tech coverage, for instance. But when you click an article tag or the "Tech" section from the main menu, you drop into a bland scroll of headlines for the topic. The article-reading experience is acceptable, with legible type and clear visual cues for links that launch new mobile Web pages often to external sources. The sharing tools need to be persistent. Although the cluster of email/Twitter/Facebook/ LinkedIn buttons operate fluidly with the mobile Web experience, a financial reference source like Fortune shouldn’t require the reader to scroll to the top or bottom of the article when sharing or sending. In fact, the share tools at the bottom of an article are often situated beneath a set of Outbrain or other sponsored links. This is confusing and only adds to the frustration with ad clutter, but more on this later. My favorite aspect of the Fortune.com site is, alas, a bit hidden. Within articles a grey bar appears beneath the log that drops down a superb cross-nav tool. The tool gives the reader direct tabbed access to the News/Popular/Video/Fortune500 article mix as well as a search box for querying keywords and stock quotes. This is a gem of design and enviably flat mobile Web design that screams to be more prominently labeled and accessible from the home page. It really should replace the hamburger menu—a tiresome scroll of every section as well as all of the sub-categories. The other great mobile execution here is the Fortune Lists themselves, which format exceptionally well in mobile. The rank- ings have filtering tools and great swipeable navigation, clusters of related content, access to charts, etc. Oh, that the whole site were this accessible! Fortune.com is upping its digital content game with more news and better integration of magazine material. But the trove of content begs for user customization and personalization. The mobile site allows you to sign in, but not (so far as I could see) sign up, except to subscribe to the magazine itself. It desperately needs article save mechanisms and personalization. As with many mobile sites, monetization mania is at war with the experience. I encountered article scrolls where two over- sized ad panels were stacked atop one another, paired with a truly irritating bottom-up window shade unit triggered by vertical scrolling. Server lag often causes a banner to pop into the feed as you scroll and reposition the article text. And the sponsored recommendations from The Outbrain and others are just as irrel- APP REPORT CARD evant and relentless here as they are on everyone else’s sites. To be sure, there are many cases User Experience B- when you can read a Fortune.com article unmolested by ad tech. But when the assault hits, it hits Overall Design B hard and stands in such strong contrast with the brand’s storied elegance and quality, it screams for better publisher stewardship of the user experience. Social Integration B- Fortune.com works well enough on mobile. I wish it took more of its cues from the site’s Mobile Utility C strongest elements—that wonderful drop-down nav cluster and the Fortune Lists. A more cu- Monetization C rated, navigatable, personalized Fortune.com mobile experience would seem a perfect match Final Grade C+ for such a high-end brand’s target reader.

4/11/2016 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com EYE ON INNOVATION The New Content Model: Reader as Investor (continued from page 1)

First and foremost, big media may munching on cubes of cheese and sipping cheap wine. Moral

Steve Smith have to get used to the fact that of the story: People are willing to pay when given the op- they don’t have a monopoly on portunity to get closer to the content or the people behind it. investigative journalism and civic mindedness, says former “These are the kinds of models we need to pursue.”

BuzzFeed senior executive Andy Wiedlin, who now is execu- There's no way around the fact that publishers will be tive-in-residence at legendary VC fund Andreessen Horow- more reliant on consumer-direct revenue, says Hansen. But itz. He contends there is a myth that “if big news organiza- the small boutique publishers have the advantage of the tions go away, great reporting will go" away.” In fact, he adds, strong relationship with readers that translates to direct those very big media outlets missed great stories of our times revenue. “People focus on specific projects,” he says of the like the housing bubble and Saddam’s non-existent WMDs. content that has drawn revenue via the Medium platform. Pointing to the recent leak of the “Panama Papers,” he ar- One journalist on the platform is drawing $10,000 a month gues that many enterprising independent journalists, smaller from readers for series like a four-part series on the career companies and advocacy groups are still doing that work. of Elon Musk. The larger problem, Readers will even help says Medium’s Head of The old value proposition crowdfund specific edito- Content Labs Evan Han- is clearly outdated. rial projects, Hansen adds. sen, is “there is a giant One tech policy publisher sucking sound” of writ- Publishers need to offer in Silicon Valley publicly ing talent drawn to the experiences, relationships bemoaned the ill-informed major metropolitan areas, coverage of the Apple/ especially New York. All- and involvement, not FBI story, for instance. They important local coverage just more content. put out an appeal to read- is suffering as a result. ers to help fund their hiring “BuzzFeed is not rushing to cover the Mississippi state legis- people to cover the story—and, in the end, raised $22,000 lature,” he points out. Instead we may see more entities like for the effort. the Texas Tribune, which operated on a combination of big Media companies may have it all wrong by simply ask- and small donors. ing people to pay for content. Wiedlin notes an important The panelists all agree that great journalism never sup- irony. Despite the supposed" commoditization of content and ported big media organizations. Classified advertising un- consumers used to taking the Internet’s free ride, people’s derwrote great journalism, not the direct monetization of engagement in content has never been higher. “Interest in enterprise journalism. Finding ways to fund great content in news is so high,” he says. “And users are so much more ways not directly related to that content has actually been involved than when they were told what to think. People the model all along, some argue. are really passionate.” The models need to match that John Rockwell, director of subscription sales and retention, passion. San Francisco Chronicle, said that the paper has morphed its The old value proposition is clearly outdated. Publishers subscription model into more of a membership model. “We need to offer experiences, relationships and involvement, expanded the footprint of various types of experiences,” he not just more content. When readers can see the impact says. “We get huge lifts in retention and acquisition when of their contribution in specific content or the personalities we pair getting the newspaper online with an event. We have creating it, they are likely to open their wallets. The modern metrics we feel are positive when we take what we do natu- news consumers don't want to “buy” content. They want to rally and give the community more access to the people doing invest in it. the creating.” He cited five recent tours of the Chronicle’s printing presses offered up to subscribers. Hundreds showed Steve Smith covers digital trends and innovations as min's digital media editor. up for what amounted to watching the presses roll and later Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 4/11/2016 minonline.com THE NEW RECRUITS

Caitlin Brody (see box, below) joins Entertainment Weekly National Geographic Partners is expanding its digital as a senior editor running the TV reviews section and over- team by announcing six key appointments which include: seeing digital TV news. She was formerly staff editor at Us Weekly and associate entertainment editor at Glamour. Patrick Witty, who joins as deputy director of photography for digital, leading the digital photography team as well as Ali Drucker joins Cosmopolitan.com as senior sex & relation- contributing to National Geographic Magazine. Patrick was ships editor. Drucker is a writer and editor who covers rela- most recently the director of photography at Wired. tionships and culture, most recently as a senior editor 60 Seconds with... Caitlin Brody Laura Helmuth joins Na- at Maxim. tional Geographic Part- Senior editor, TV Reviews at Entertainment Weekly ners as director of digital New York Magazine has min: What was your first job? news. She was an award- announced that writer I interned at Seventeen when I was in high school—I actually winning writer and science Andrew Sullivan is joining turned 17 while I worked there! I was in the accessories depart- and health editor at ment, which meant I spent a lot of time untangling necklaces Slate the magazine as a contribut- and tracking samples, but I idolized the editors I worked under since 2012. ing editor covering politics and learned all about the camaraderie and collaboration involved and the larger culture. Sulli- in creating a finished product. The accessories director actually Dan Gilgoff has been pro- ended up writing me a college recommendation letter. van began his blog, The Dish, min: What was your worst job? moted to executive editor in 2000, eventually hosting While in college at the University of Michigan, I worked part-time at a clothing store, for digital. He joined Na- it at publications including but for some reason I was assigned to the men's jeans department. College guys tional Geographic in 2013 Time and The Atlantic. were definitely more interested in buying Natty Light than $200 jeans, so I mostly as director of digital news. just stood and stared at denim for hours on end. min: What’s your management style? He was previously religion Additionally, New York My most influential managers have been the ones who encourage collaboration editor at CNN.com. Magazine has an- among a team—the idea that we're all working together to create the best brand nounced that Kate Miller we possibly can, and I try to emulate that. Also, I've learned that "mistakes" are has much better served as "teachable moments." O, The Oprah Magazine Spencer is joining the team min: What one word describes your personality? announced that Elizabeth as Midwest/Texas advertis- Enthusiastic. Gilbert, bestselling author ing director. Spencer has run of "Eat Pray Love," will be a Miller Media Sales, Inc., since 1997, representing titles in- regular columnist. She'll also contribute an online video narra- cluding Food & Wine, Travel + Leisure, and Departures. tive in tandem with her monthly feature.

Time’s Inc.’s HelloGiggles has named Jacqueline Vignone Additionally, Farnoosh Torabi will be the new financial col- VP, national sales & marketing. Vignone is the former director umnist for O. She's best known for her podcast, So Money. of sales at CBS Interactive. Bloomberg has promoted Amy Marks from head of client Will Mendelson has been named staff reporter at Us Week- solutions to global head of advertising sales marketing. Marks ly. He had been news associate producer at TMZ. joined Bloomberg last year, after a 16-year stint at People.

Honoring the Top 30 Magazine Launches of the Past 30 Years

April 14 • 8:30-10:30 a.m. Grand Hyatt, NYC

Register today as we’ll also be honoring Steve Cohn’s 30th Anniversary with min at this event!

27560 www.minonline.com/ e30Event

4/11/2016 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com Agencies Lead Ad Tech Roll-Up Phase For as long as we have been covering the rise of tech-infused networks and exchanges, pundits have been predicting an in- evitable, necessary consolidation of an ad tech infrastructure that is too complex and costly to sustain. It took a decade, but we're finally starting to see this in investment bank Petsky Prunier’s report on Q1 2016 M&A activity. First quarter deals in the marketing, media and tech sectors were up to $30.4 billion, compared to $23.9 billion year over year. Much of it was in the digital media and commerce category, led by Gilt Groupe’s $250-million acquisition by Hudson’s Bay and Michelin’s $117 million purchase of LiveBookings. It's significant that there were no IPOs in this area in Q1 and no filings for Q2. It reflects a chilling of investment en- thusiasm for ad tech especially. Instead, we're seeing marketing tech gobble up pieces of the ad tech stack, like Oracle’s $175M acquisition of ubiquitous AddThis publisher sharing tools and IBM’s $130-million buyout of video streaming service UStream. Lines of competition are emerging over who will control which pieces of the ad tech infrastructure and client relationship. Consultancies like Deloitte are now openly competing with agencies, as seen in the company’s acquisition of creative agency Heat. Interestingly, agency holding companies were far and away the most active buyers (by deal counts) in Q1, with WPP, Dentsu, IPG and Publicis among the top seven, while marketing service/cloud builders like IBM, Google and Microsoft were the others. Clouds are trying to eat more of the ad tech stack so that clients can more seamlessly connect their first-party data to advertising. Agencies are struggling to stay relevant as their clients contemplate either taking more of the tech in-house or outsourcing more agency functions to consultancies. Publishers who may be looking to acquire pieces of the ad tech stack will be competing with deep-pocketed multinational holding companies, digital clouds and consultancies that are in their own arms race. One of the driving meta-forces in all of this is a greater taste among marketers for harvesting their own user data. Publishers who make it easy for brands to find and retarget their own customer base (or lookalikes) on the publisher’s properties will benefit from this trend.

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6 Magazine Media’s Most Trusted Source Since 1947 4/11/2016 minonline.com GfK MRI's EYE ON AD RECALL

GfK MRI's Top Noted Ads: Automotive Magazines (continued from page 1) Also scoring 90 was the Dodge ad in the November Hot Rod, which, with MT, gave The Enthusiast Network (TEN) two of the top three campaigns. Additionally, MT carried the two runners-up: vehicle floor-mat specialist Weather Tech and Pebble Beach Car Week (not pictured). They had Noted scores of 88. Along with data on the top ads that consumers "Noted," or recalled having read, GfK MRI also listed the audience for these magazine issues from its Issue Specific study.

Rank #1 (tie) : Chevrolet Silverado Rank #1 (tie): Dodge Magazine: Motor Trend Magazine: Hot Rod Category: Cars & Light Trucks Category: Cars & Light Trucks Noted: 90% Noted: 90% Issue Specific Audience: 6,058,000 Issue Specific Audience: 7,425,000

Rank #1 (tie): Rank #4 (tie): Chevrolet WeatherTech Silverado Magazine: Magazine: Motor Trend Autoweek Category: Category: Automotive, Cars & Direct Light Trucks Response Noted: 90% Noted: 88% Issue Specific Issue Audience: Specific. 2,067,000 Audience: 6,058,000

4/11/2016 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com min Social Media Boxscores March 2016 - Facebook & Twitter % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2016 2016 2016 2016 2016 AARP Facebook 1,432,356 1.62% 79 -3.66% 127,445 -52.41% 10,708 -13.14% 44,648 9.52% Twitter 99,664 1.23% 159 10.42% 5,712 56.75% 237 16.18% 3,036 26.13% Allrecipes Facebook 1,111,122 1.00% 332 13.31% 130,595 0.93% 4,244 -7.32% 114,507 -6.37% Twitter 52,809 1.40% 279 47.62% 3,433 78.06% 67 63.41% 1,477 56.46% Allure Facebook 583,531 1.94% 1,148 23.44% 175,212 22.23% 6,564 1.80% 32,085 24.97% Twitter 395,542 0.64% 359 -43.02% 11,164 -28.18% 186 -40.95% 4,265 -35.46% American Baby Facebook 186,700 0.33% 29 -32.56% 4,380 22.72% 440 67.94% 761 209.35% Twitter 11,379 -0.12% 0 0.00% 0 0.00% 0 0.00% 0 0.00% American Photo Facebook 41,830 0.49% 69 16.95% 737 -22.91% 53 6.00% 177 -25.63% Twitter 69,137 0.43% 19 -60.42% 181 -40.66% 5 -64.29% 147 -33.48% Architectural Digest Facebook 3,336,306 3.66% 786 8.56% 2,113,080 5.33% 14,610 6.76% 141,332 7.22% Twitter 324,650 2.31% 561 4.86% 28,081 4.27% 372 -2.62% 15,724 8.02% Automobile Facebook 1,013,522 2.46% 145 -26.02% 210,172 -18.41% 2,610 -23.71% 10,252 10.61% Twitter 99,575 2.88% 333 -6.46% 4,607 27.97% 128 -16.88% 2,257 31.60% Autoweek Facebook 35,835 5.83% 395 10.64% 8,816 21.02% 791 12.04% 1,637 7.56% Twitter 102,163 1.68% 365 1.39% 3,356 16.61% 142 -32.38% 1,594 15.51% Backpacker Facebook 346,458 4.29% 106 -1.85% 47,374 -13.70% 2,789 -1.48% 13,241 -5.79% Twitter 99,515 2.11% 90 -6.25% 2,412 15.57% 62 55.00% 894 17.94% Better Homes and Gardens Facebook 3,554,352 1.37% 852 36.54% 718,269 38.28% 17,968 46.25% 248,335 35.35% Twitter 192,332 20.26% 310 39.64% 5,131 117.42% 94 16.05% 2,436 97.09% Bicycling Facebook 341,363 3.00% 1,334 36.12% 120,470 -4.54% 5,125 -14.80% 29,714 -23.84% Twitter 139,620 1.19% 916 -3.68% 11,758 3.65% 362 -26.12% 6,542 0.43% Birds & Blooms Facebook 793,037 2.90% 147 37.38% 371,325 19.59% 4,870 52.71% 63,756 56.04% Twitter 14,628 0.83% 135 43.62% 633 21.73% 12 50.00% 302 17.05% Bloomberg Businessweek Facebook 1,766,309 2.88% 873 11.64% 299,238 -5.20% 30,987 13.39% 110,230 -11.13% Twitter 1,305,585 1.47% 128 26.73% 3,418 102.01% 139 43.30% 3,978 114.22% Boating Facebook 114,453 5.67% 157 2.61% 32,826 -35.63% 906 -41.40% 6,912 -30.98% Twitter 28,190 1.80% 29 -21.62% 66 -22.35% 4 33.33% 61 -11.59% Bon Appetit Facebook 1,248,955 2.92% 737 -1.34% 445,345 -16.34% 16,667 -8.94% 126,959 -15.36% Twitter 1,131,570 3.04% 1,213 23.02% 79,164 20.76% 1,462 14.94% 32,971 14.13% Brides Facebook 1,843,030 2.15% 798 0.38% 527,889 3.21% 13,867 39.07% 48,666 28.61% Twitter 188,540 1.38% 758 0.13% 7,925 -1.09% 173 6.79% 4,621 -8.17% Car and Driver Facebook 2,082,534 1.65% 539 3.65% 496,912 3.82% 23,987 19.78% 82,536 41.00% Twitter 269,243 2.07% 219 6.31% 11,096 23.41% 318 -9.14% 5,518 6.71% Car Craft Facebook 1,511,911 0.24% 130 -21.69% 74,559 -12.73% 1,658 11.05% 7,431 -7.26% Twitter 1,848 1.04% 84 -41.67% 61 -19.74% 0 -100.00% 16 0.00% Closer Facebook 41,585 7.62% 862 6.95% 11,138 -11.99% 781 -65.84% 837 -62.37% Twitter 2,820 2.88% 866 7.58% 464 -60.58% 15 -57.14% 157 -62.44% Coastal Living Facebook 1,513,315 3.81% 596 32.74% 1,418,045 6.28% 17,321 16.99% 165,404 18.20% Twitter 54,412 1.51% 597 22.34% 6,213 60.29% 128 68.42% 2,160 39.09% Conde Nast Traveler Facebook 669,694 4.48% 844 12.23% 481,322 44.70% 23,125 47.49% 98,020 41.52% Twitter 796,029 3.73% 1,037 12.60% 40,753 43.58% 814 20.06% 28,284 39.57% Consumer Reports Facebook 468,557 6.98% 820 9.77% 119,798 23.69% 10,908 13.84% 74,136 27.23% Twitter 252,713 0.30% 867 9.06% 3,954 14.61% 175 -37.94% 3,641 7.95% Cooking Light Facebook 5,657,881 3.47% 646 -7.58% 978,544 -21.06% 37,082 103.24% 680,372 155.17% Twitter 180,234 0.88% 450 -18.77% 8,721 -9.02% 80 -49.69% 3,928 -15.14% Cosmopolitan Facebook 7,584,282 2.25% 1,572 10.78% 2,148,543 -36.80% 261,602 16.61% 516,293 -34.04% Twitter 1,474,205 0.58% 2,728 -19.39% 139,466 -49.38% 3,451 -31.04% 51,868 -57.93% Country Facebook 67,287 0.00% 50 -1.96% 1,515 -40.14% 40 -13.04% 443 -66.46% Country Living Facebook 3,204,514 3.59% 863 7.74% 2,494,144 15.14% 115,629 28.61% 1,213,199 27.10% Twitter 169,298 23.13% 720 7.14% 12,719 54.68% 265 66.67% 5,987 34.06% Cruising World Facebook 96,718 4.89% 48 14.29% 16,150 43.43% 457 32.85% 2,031 22.72% Twitter 5,968 1.46% 30 0.00% 19 -36.67% 2 100.00% 41 36.67% Cycle World Facebook 475,783 1.31% 77 -4.94% 36,188 -21.34% 1,665 33.52% 6,023 46.94% Twitter 36,695 1.71% 55 -34.52% 828 -7.28% 11 -62.07% 447 -8.40% Departures Twitter 31,783 1.16% 241 -8.71% 795 10.72% 26 100.00% 470 19.90% Details Facebook 261,500 3.06% 37 -93.28% 3,844 -88.40% 213 -86.97% 501 -91.47% Twitter 126,671 0.01% 28 -96.59% 146 -96.65% 4 -96.80% 57 -97.55% Dirt Rider Facebook 556,943 3.42% 133 35.71% 180,041 58.69% 2,297 63.02% 6,313 46.68% Twitter 22,022 0.57% 146 33.94% 385 51.57% 9 50.00% 158 -14.59% DuPont Registry Auto Facebook 5,844,608 0.79% 431 12.53% 2,256,794 -25.04% 14,128 -22.04% 135,209 -17.47% DuPont Registry Home Facebook 314,367 1.75% 84 5.00% 85,205 -21.64% 508 -32.89% 8,079 -12.97% Dwell Facebook 642,112 6.63% 733 2.95% 1,123,410 -3.80% 9,344 10.63% 70,772 -3.75% Twitter 609,411 0.61% 1,066 12.80% 26,153 11.86% 389 -0.51% 10,012 -1.83% EatingWell Facebook 1,686,110 4.72% 202 5.21% 223,288 17.93% 17,013 259.61% 181,863 100.86% Twitter 108,060 0.80% 254 28.93% 3,771 22.24% 96 71.43% 2,411 61.27% Elle Facebook 3,770,397 1.12% 1,089 6.66% 1,066,843 -45.44% 32,665 -22.50% 66,560 -69.32% Twitter 5,393,433 3.87% 2,946 -0.57% 322,784 -17.58% 4,612 -12.32% 115,199 -24.90% Elle Decor Facebook 2,793,060 2.40% 1,332 29.95% 1,841,652 -7.82% 13,720 -4.64% 113,321 1.01% Twitter 316,884 1.34% 232 -24.43% 3,891 -35.55% 63 -56.85% 2,250 -35.36% Entertainment Weekly Facebook 3,605,282 1.16% 1,639 3.54% 2,686,940 -43.88% 158,667 -12.31% 491,894 -6.39% Twitter 5,222,839 3.51% 3,302 -25.02% 374,598 -40.27% 8,220 -32.81% 165,300 -46.49% Entrepreneur Facebook 2,620,430 2.36% 1,380 5.67% 537,311 -21.32% 19,287 -12.61% 203,340 -25.14% Twitter 2,210,135 3.40% 2,596 24.81% 139,529 18.80% 3,041 11.88% 108,886 24.82% Esquire Facebook 821,044 3.26% 1,051 3.55% 368,909 -29.11% 34,640 -31.26% 190,114 -19.36% Twitter 354,767 0.94% 2,362 -12.68% 38,607 -29.90% 2,332 -12.95% 24,694 -23.56% Essence Facebook 2,085,249 1.16% 1,170 63.18% 2,327,111 57.55% 68,664 59.89% 243,303 66.81% Twitter 211,606 2.04% 1,255 5.11% 33,722 -13.92% 1,180 -16.78% 21,968 -3.78% Family Circle Facebook 828,437 0.35% 148 17.46% 84,287 -46.10% 2,441 -60.17% 10,630 -70.08% Twitter 149,390 0.19% 65 -17.72% 143 38.83% 46 318.18% 84 10.53%

8 Magazine Media’s Most Trusted Source Since 1947 4/11/2016 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2016 2016 2016 2016 2016 FamilyFun Facebook 580,959 1.16% 242 8.52% 42,695 75.99% 1,385 68.90% 19,547 39.27% Twitter 54,556 0.37% 244 6.55% 455 -20.04% 58 3.57% 1,288 -4.02% Field & Stream Facebook 910,846 3.11% 516 11.45% 348,210 -30.33% 20,628 -28.28% 118,439 -21.21% Twitter 84,794 1.21% 151 -43.45% 1,545 -50.75% 56 -42.27% 592 -50.87% First for Women Facebook 222,688 1.77% 440 6.80% 60,845 15.07% 2,209 46.00% 13,551 -15.38% Twitter 2,440 1.92% 111 -20.14% 38 -53.66% 4 100.00% 27 -56.45% Fit Pregnancy Facebook 671,909 2.55% 223 1.83% 81,551 10.18% 4,848 26.55% 35,345 102.70% Twitter 77,543 1.49% 129 24.04% 682 54.65% 18 -10.00% 333 34.27% Fitness Facebook 2,558,635 1.98% 397 19.22% 267,742 24.87% 8,882 -2.91% 83,860 9.72% Twitter 607,925 5.24% 386 18.04% 15,588 54.38% 191 51.59% 10,624 35.22% Flying Facebook 262,895 3.22% 68 151.85% 64,775 109.04% 1,833 161.48% 9,745 188.83% Twitter 44,959 1.68% 89 242.31% 1,695 313.41% 71 294.44% 1,204 342.65% Food & Wine Facebook 1,658,378 2.69% 1,360 5.67% 483,317 -18.54% 23,905 2.68% 127,413 -22.46% Twitter 3,827,939 7.81% 1,109 13.63% 99,222 15.74% 1,771 -4.06% 39,070 13.75% Food Network Magazine Facebook 7,638,343 6.84% 353 2.92% 2,294,053 71.92% 172,315 106.19% 3,491,944 138.98% Twitter 3,961,581 0.81% 415 -4.82% 51,818 5.85% 1,213 -24.56% 16,897 0.75% Forbes Facebook 2,653,511 3.72% 628 8.28% 135,644 -4.89% 14,093 24.04% 46,478 -15.89% Twitter 8,984,974 4.07% 2,654 2.67% 275,219 -26.93% 10,347 -20.12% 208,986 -28.88% Fortune Facebook 1,163,414 3.92% 1,402 10.13% 194,376 8.58% 21,602 70.23% 104,068 115.36% Twitter 2,035,474 1.33% 3,256 -2.25% 64,183 -13.09% 4,940 -3.04% 61,548 -12.35% Game & Fish Facebook 193,429 1.55% 33 -8.33% 5,794 -23.00% 182 -47.40% 1,059 -31.54% Twitter 1,954 1.19% 37 -7.50% 36 800.00% 0 0.00% 6 N/A Glamour Facebook 4,742,249 0.68% 1,437 19.06% 606,606 -14.07% 22,762 36.57% 47,423 17.65% Twitter 1,218,291 1.10% 2,529 51.44% 75,357 48.95% 1,600 53.40% 34,179 52.35% Golf Digest Facebook 362,003 2.72% 751 13.10% 192,967 22.28% 13,977 37.58% 34,882 38.00% Twitter 311,022 4.41% 1,128 2.08% 47,277 17.32% 1,569 -5.99% 20,663 12.45% Golf Magazine Facebook 200,297 3.34% 449 -28.16% 95,046 -1.39% 5,866 -8.84% 12,345 43.63% Twitter 163,203 2.40% 867 3.58% 14,148 25.67% 681 -8.10% 6,354 15.57% Good Housekeeping Facebook 3,018,759 2.75% 776 18.47% 634,062 -3.15% 37,815 37.05% 279,352 13.11% Twitter 76,356 2.85% 932 45.85% 2,781 13.05% 81 10.96% 1,695 -4.29% GQ (Gentlemen's Quarterly) Facebook 1,936,343 1.10% 863 4.10% 323,654 -35.76% 31,692 12.73% 40,114 -13.71% Twitter 819,724 0.92% 804 -0.37% 44,384 -66.28% 1,431 -28.66% 21,825 -75.62% Guns & Ammo Facebook 736,369 0.19% 52 79.31% 7,560 19.87% 471 30.83% 1,867 4.77% Twitter 111,882 2.46% 50 66.67% 1,203 44.77% 41 24.24% 245 -14.63% Harper's Bazaar Facebook 2,736,326 1.32% 1,803 5.44% 2,147,058 -24.01% 37,200 -19.48% 121,134 -46.72% Twitter 1,476,697 1.13% 1,733 15.38% 55,089 -19.55% 804 -13.08% 25,870 -21.54% Health Facebook 4,782,549 4.11% 1,169 20.39% 898,944 20.22% 26,683 49.80% 443,470 114.16% Twitter 2,961,783 0.40% 922 20.52% 28,470 4.63% 427 -15.28% 23,503 12.04% HGTV Magazine Facebook 4,266,630 4.20% 295 5.73% 1,015,795 77.19% 50,613 118.32% 946,004 1106.16% Twitter 661,009 3.93% 157 -26.64% 16,660 -3.43% 621 -23.52% 2,968 -6.64% Hot Rod Facebook 3,487,195 1.10% 294 12.21% 612,486 15.12% 34,467 192.34% 106,970 55.24% Twitter 63,705 1.89% 211 -9.83% 2,606 -3.09% 142 47.92% 782 -5.56% House Beautiful Facebook 6,209,063 2.42% 738 15.13% 2,041,757 8.86% 28,777 30.72% 221,901 20.08% Twitter 336,612 2.63% 375 5.63% 7,119 -0.89% 136 -6.21% 3,669 -9.43% In Touch Facebook 2,283,961 0.19% 1,375 10.62% 539,581 -24.62% 29,549 -2.38% 20,114 -12.80% Twitter 68,748 14.89% 720 5.73% 2,653 -44.40% 277 -21.31% 822 -60.76% In-Fisherman Facebook 132,067 0.44% 16 33.33% 738 4.24% 30 -50.00% 155 -78.17% Twitter 4,671 1.76% 19 46.15% 12 -25.00% 1 N/A 4 -55.56% InStyle Facebook 4,455,174 0.57% 1,566 12.10% 626,866 -25.80% 14,094 -6.17% 28,753 -17.61% Twitter 3,945,874 2.91% 2,301 10.47% 129,738 -10.29% 2,083 -15.50% 53,105 -13.55% Islands Facebook 590,654 4.18% 64 4.92% 59,398 4.18% 1,164 -0.60% 14,374 81.67% Twitter 16,298 1.18% 3 -25.00% 4 -71.43% 1 0.00% 1 -85.71% J-14 Facebook 5,781,092 0.73% 632 2.76% 1,873,629 -17.71% 19,197 12.20% 30,211 -1.05% Twitter 302,007 0.21% 849 -11.10% 54,413 -30.47% 748 -31.81% 19,348 -37.86% Life & Style Facebook 3,804,440 0.74% 1,349 14.61% 1,298,042 -14.17% 39,509 -2.04% 20,254 -14.04% Twitter 180,963 0.17% 629 17.79% 3,731 60.20% 110 18.28% 828 -3.50% M-Magazine Facebook 3,617,079 1.34% 436 10.10% 1,241,022 -13.83% 14,293 79.76% 23,016 60.11% Twitter 173,763 0.58% 356 6.59% 38,176 -14.54% 352 -15.79% 14,543 -20.18% Marie Claire Facebook 2,531,576 1.19% 1,383 10.38% 583,206 -36.79% 21,885 -25.60% 62,699 -58.52% Twitter 2,139,352 0.65% 2,105 11.02% 47,440 -35.58% 915 -27.44% 23,360 -41.30% Marlin Facebook 116,155 4.40% 167 22.79% 25,276 5.55% 526 -4.54% 2,938 -1.28% Twitter 2,923 6.87% 0 -100.00% 0 -100.00% 0 0.00% 0 -100.00% Martha Stewart Living Facebook 1,898,798 2.04% 611 2.17% 463,528 -10.15% 16,761 -19.55% 173,002 16.68% Twitter 160,876 26.70% 101 17.44% 1,108 46.37% 22 -21.43% 343 42.92% Men's Fitness Facebook 2,940,640 0.78% 806 4.81% 285,412 -11.59% 8,484 19.41% 48,811 -2.01% Twitter 572,277 1.48% 749 -0.79% 44,087 14.94% 284 0.35% 18,575 9.87% Men's Health Facebook 6,425,398 4.06% 1,067 11.96% 1,416,217 2.25% 59,547 -0.77% 526,659 -20.50% Twitter 3,186,515 0.35% 1,019 9.45% 71,273 6.90% 849 -3.41% 23,800 6.04% Men's Journal Facebook 338,865 2.54% 485 2.75% 30,549 -11.09% 1,615 -1.64% 7,755 -15.62% Twitter 56,037 2.03% 436 11.51% 2,887 42.99% 105 45.83% 1,583 18.67% Midwest Living Facebook 190,206 0.56% 74 34.55% 36,608 1.99% 1,217 6.20% 7,628 -8.05% Twitter 10,715 1.49% 79 12.86% 608 32.75% 17 30.77% 275 18.03% Money Facebook 679,951 3.07% 1,738 24.32% 152,028 7.28% 7,996 8.94% 55,944 25.08% Twitter 303,796 1.15% 3,147 21.79% 33,259 19.09% 1,285 3.38% 23,179 14.45% More Facebook 142,218 0.12% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Twitter 29,851 0.14% 1 -99.58% 1 -99.85% 3 -93.48% 3 -99.04% Mother Earth News Facebook 2,338,155 2.23% 119 -13.77% 258,153 9.28% 7,586 18.87% 50,731 -15.25% Twitter 66,420 0.21% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Motor Trend Facebook 3,030,437 1.05% 148 -45.39% 361,370 -13.86% 12,939 -28.45% 28,320 -0.90% Twitter 289,597 1.51% 347 -43.58% 14,383 -15.89% 563 -41.84% 5,747 -23.95% Motorcyclist Facebook 906,801 1.48% 175 153.62% 110,893 145.86% 4,301 184.65% 12,051 74.32% Twitter 9,485 4.71% 351 31.95% 1,237 -6.36% 36 -40.98% 659 1.07%

4/11/2016 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2016 2016 2016 2016 2016 Muscle & Fitness Facebook 6,334,281 0.80% 743 10.90% 1,480,325 -3.52% 30,330 23.74% 102,096 9.28% Twitter 555,885 1.75% 730 12.14% 49,114 28.42% 571 49.09% 19,517 22.08% National Enquirer Facebook 37,959 6.35% 224 -1.75% 3,743 325.34% 4,852 1010.30% 3,720 761.11% Twitter 10,769 39.64% 198 -8.33% 3,218 1728.41% 249 453.33% 3,628 1799.48% National Geographic Facebook 39,878,330 1.26% 330 19.13% 5,119,733 22.76% 171,485 41.25% 1,169,296 61.51% Twitter 11,217,479 0.98% 458 18.65% 195,469 41.41% 3,826 23.18% 129,092 45.17% National Geographic Kids Facebook 2,761,316 1.82% 125 7.76% 63,611 34.36% 1,001 216.77% 4,886 75.00% Twitter 29,122 2.18% 125 9.65% 673 -0.88% 15 114.29% 748 7.32% National Geographic Traveler Facebook 3,642,502 0.08% 281 -1.06% 114,390 -12.43% 2,606 12.52% 15,821 1.93% Twitter 2,196,811 0.97% 555 9.25% 30,208 4.07% 374 -9.22% 18,284 3.54% New York Magazine Facebook 1,905,987 1.62% 1,023 9.18% 436,730 -3.14% 41,729 28.38% 171,348 91.81% Twitter 1,122,223 2.03% 2,294 2.46% 79,233 -11.16% 5,536 23.57% 59,747 -7.43% Nylon Facebook 1,800,189 1.22% 748 -17.62% 771,706 -11.50% 43,181 64.55% 188,590 171.90% Twitter 932,752 0.47% 917 -12.75% 45,468 -40.59% 717 -27.79% 15,972 -45.66% Nylon Guys Facebook 94,514 0.00% 5 -16.67% 98 58.06% 11 -26.67% 8 60.00% Twitter 18,478 0.16% 6 -14.29% 20 -97.44% 1 -66.67% 7 -95.57% O, The Oprah Magazine Facebook 904,382 1.60% 279 -12.26% 114,446 -24.74% 3,962 -32.34% 27,992 3.29% Twitter 442,751 0.49% 267 -7.29% 5,007 -19.57% 231 3.59% 2,321 -23.98% OK! Facebook 1,532,023 0.74% 381 -3.05% 144,184 -31.28% 9,185 -49.96% 5,433 -48.27% Twitter 293,312 6.34% 611 -4.98% 2,916 -21.23% 338 -36.70% 1,315 -19.87% Outdoor Life Facebook 337,001 3.98% 465 1.97% 151,633 -21.67% 6,293 -17.14% 34,146 8.62% Twitter 81,419 1.02% 145 -38.56% 1,516 -26.05% 20 -64.91% 485 -43.47% Outside Facebook 547,348 1.79% 322 5.92% 128,561 12.34% 9,089 20.56% 31,183 27.86% Twitter 214,914 1.47% 1,444 -4.18% 37,373 6.65% 810 -0.49% 13,771 0.28% Parents Facebook 1,573,712 0.36% 260 -10.03% 222,914 -26.11% 14,826 -17.60% 47,215 -16.99% Twitter 3,128,371 7.92% 385 17.38% 15,904 20.20% 305 -11.08% 5,983 18.88% People Facebook 6,062,905 0.06% 113 -92.89% 268,633 -94.21% 15,018 -93.86% 22,160 -94.79% Twitter 7,168,558 1.46% 3,125 -20.42% 355,214 -46.89% 12,360 -31.94% 122,482 -52.57% People en Español Facebook 3,875,845 0.61% 1,134 5.78% 2,449,535 7.33% 72,924 26.09% 47,069 51.85% Twitter 1,356,612 0.43% 1,042 12.53% 53,033 14.39% 1,854 3.52% 19,704 -11.08% People StyleWatch Facebook 326,021 0.23% 29 -93.30% 1,997 -94.95% 74 -93.94% 100 -97.17% Twitter 2,862 15.40% 854 62.36% 1,904 107.63% 57 137.50% 634 56.93% Playboy Facebook 16,817,352 0.14% 621 18.51% 1,310,129 -25.90% 57,436 63.45% 201,057 126.56% Twitter 1,094,995 1.05% 229 -12.93% 15,643 -25.83% 430 -27.97% 4,903 -32.66% Popular Mechanics Facebook 274,207 1.95% 618 8.42% 54,809 6.80% 5,438 31.51% 27,163 17.55% Twitter 160,029 0.95% 920 13.30% 12,560 9.46% 591 -5.89% 8,613 -2.50% Popular Photography Facebook 632,753 1.76% 86 22.86% 16,394 -8.43% 663 -25.25% 3,080 -7.67% Twitter 143,808 8.91% 250 35.14% 2,430 20.30% 110 129.17% 1,140 1.60% Popular Science Facebook 3,180,978 1.85% 648 13.49% 486,736 -12.50% 25,822 14.53% 232,165 58.10% Twitter 622,658 1.45% 765 14.01% 35,480 20.84% 1,405 5.24% 27,342 16.91% Prevention Facebook 1,861,811 1.57% 1,149 10.91% 440,672 2.70% 10,441 10.96% 244,346 4.14% Twitter 234,165 1.72% 876 4.66% 16,204 27.06% 165 -12.23% 10,690 23.87% Rachael Ray Every Day Facebook 656,712 2.53% 169 6.29% 77,579 0.39% 1,745 47.76% 15,719 7.92% Twitter 60,176 0.21% 177 13.46% 1,123 22.73% 12 -50.00% 239 -15.55% Reader's Digest Facebook 2,765,730 1.06% 595 13.12% 190,483 11.07% 3,670 12.99% 61,351 28.40% Twitter 88,677 1.12% 496 11.96% 3,716 26.87% 77 -3.75% 3,520 20.71% Real Simple Facebook 2,957,133 1.17% 771 8.29% 352,882 2.22% 19,296 17.09% 201,465 17.80% Twitter 1,477,431 -0.04% 529 3.52% 9,587 -7.24% 154 4.76% 5,090 -1.76% Redbook Facebook 604,147 3.12% 802 6.79% 212,409 -8.54% 21,417 21.01% 209,264 63.38% Twitter 51,653 0.68% 949 -0.32% 1,198 -18.34% 39 -22.00% 524 -36.87% Reminisce Facebook 61,621 2.55% 5 0.00% 916 -13.91% 59 -49.57% 166 -29.66% Road & Track Facebook 1,429,496 4.51% 688 12.79% 1,384,263 -11.37% 31,345 -7.32% 129,029 -22.36% Twitter 119,501 2.09% 645 -6.11% 15,381 -2.15% 470 -10.98% 7,613 1.93% Rolling Stone Facebook 4,620,361 0.77% 767 8.49% 1,206,951 -32.04% 107,188 -2.68% 342,659 -6.79% Twitter 4,985,103 0.67% 1,508 1.07% 317,300 -10.78% 7,923 -6.25% 179,405 -12.53% Runner's World Facebook 1,710,060 1.61% 972 10.71% 512,438 -9.46% 24,058 13.95% 116,018 1.35% Twitter 1,122,276 0.93% 936 2.52% 64,956 9.86% 1,029 0.59% 28,832 4.44% Sailing World Facebook 155,346 2.50% 67 -1.47% 23,937 -13.25% 389 -5.35% 3,688 -8.67% Twitter 30,026 1.59% 79 -13.19% 287 4.36% 8 60.00% 396 -1.49% SaltWater Sportsman Facebook 134,309 6.29% 148 7.25% 28,978 3.36% 637 19.51% 4,075 19.01% Twitter 3,886 3.77% 2 100.00% 3 0.00% 0 0.00% 1 0.00% Saveur Facebook 433,926 4.63% 241 -13.31% 70,933 -28.35% 2,833 -54.20% 25,819 -74.12% Twitter 485,367 3.59% 359 -6.51% 9,485 12.41% 196 -14.78% 4,314 2.62% Scientific American Facebook 2,519,316 1.01% 529 20.50% 245,222 -24.17% 10,290 -1.03% 97,773 -10.12% Twitter 1,259,820 2.29% 722 14.97% 60,346 14.14% 2,489 6.23% 57,970 10.96% Scuba Diving Facebook 260,114 4.66% 132 14.78% 63,661 -6.24% 1,500 13.21% 9,011 -6.60% Twitter 39,211 1.62% 104 8.33% 975 40.90% 17 0.00% 625 47.06% Self Facebook 1,295,166 0.65% 910 44.44% 424,455 14.86% 25,701 -50.18% 118,916 -41.77% Twitter 390,004 0.82% 1,047 42.64% 15,881 20.74% 260 7.88% 7,253 17.76% Ser Padres Facebook 499,610 0.33% 210 7.69% 24,333 7.76% 759 -6.18% 17,396 20.54% Twitter 26,367 0.97% 155 9.93% 95 5.56% 3 -25.00% 78 90.24% Seventeen Facebook 4,575,979 1.83% 1,136 7.88% 2,281,236 -38.27% 79,345 -1.92% 245,160 -18.95% Twitter 892,762 0.16% 1,598 1.98% 125,104 -29.59% 1,432 -24.95% 34,794 -44.61% Shape Facebook 2,691,221 0.73% 592 11.07% 161,812 -1.57% 8,765 39.26% 71,950 6.96% Twitter 495,073 1.11% 596 9.96% 14,695 30.61% 171 -27.54% 7,779 10.64% Siempre Mujer Facebook 1,908,921 3.10% 259 13.60% 201,147 32.73% 4,384 123.79% 38,514 32.36% Twitter 12,675 0.72% 74 21.31% 66 -51.11% 0 -100.00% 34 -47.69%

10 Magazine Media’s Most Trusted Source Since 1947 4/11/2016 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares March March March March March 2016 2016 2016 2016 2016 Sierra Magazine Facebook 5,369 3.81% 38 15.15% 728 -24.32% 22 -35.29% 204 -13.92% Twitter 68,657 0.35% 51 37.84% 157 348.57% 5 N/A 94 213.33% Ski Magazine Facebook 85,425 2.39% 32 -23.81% 6,328 -29.44% 286 -33.80% 742 -37.44% Twitter 49,967 1.31% 41 -2.38% 543 -7.65% 8 -38.46% 224 13.71% Smithsonian Facebook 738,211 1.65% 366 -1.08% 300,644 -7.50% 11,337 8.33% 111,741 3.65% Twitter 149,800 1.37% 1,318 7.42% 20,485 -1.00% 578 -5.40% 18,442 0.33% Soap Opera Digest Facebook 508,130 0.96% 67 45.65% 72,135 20.24% 9,011 58.64% 10,144 94.78% Twitter 111,061 0.58% 101 50.75% 3,675 48.25% 463 60.76% 1,597 67.75% Southern Living Facebook 2,044,684 6.79% 844 32.91% 1,091,923 52.82% 37,731 97.54% 953,179 361.01% Twitter 151,868 1.36% 332 37.76% 8,993 77.17% 156 34.48% 3,194 49.53% Sport Diver Facebook 145,231 3.60% 144 25.22% 40,158 8.98% 764 3.52% 6,317 28.71% Twitter 22,967 1.92% 152 -7.88% 1,160 8.11% 20 5.26% 761 3.82% Sport Fishing Facebook 262,351 6.88% 237 19.10% 98,054 -8.77% 3,244 15.65% 10,645 10.53% Twitter 7,996 3.60% 12 50.00% 16 -15.79% 2 100.00% 17 54.55% Sports Illustrated Facebook 2,515,391 0.62% 1,691 11.54% 460,963 -26.16% 37,031 -26.51% 55,123 -50.44% Twitter 1,497,969 3.59% 3,208 -9.10% 76,727 -21.47% 4,182 -30.86% 50,958 -16.92% Star Facebook 685,115 0.15% 380 1.60% 46,857 -7.48% 8,179 -10.10% 4,483 38.84% Twitter 89,900 0.20% 381 -24.55% 449 -56.53% 93 -26.77% 217 -36.55% Street Rodder Facebook 1,961,801 1.33% 125 13.64% 253,181 7.68% 3,102 6.45% 53,481 4.73% Sunset Facebook 269,129 11.90% 326 21.64% 113,300 95.68% 5,613 284.45% 209,333 1846.20% Twitter 66,606 0.57% 197 27.92% 1,756 90.46% 37 27.59% 922 93.70% Taste of Home Facebook 4,330,736 2.07% 309 42.40% 1,090,472 12.62% 15,214 20.05% 813,340 26.98% Twitter 25,460 0.84% 61 48.78% 275 -12.97% 23 155.56% 145 -2.03% Teen Vogue Facebook 5,204,167 0.48% 1,667 15.20% 2,451,224 -22.18% 57,876 35.65% 93,856 21.23% Twitter 2,573,991 0.39% 2,413 4.91% 275,037 5.53% 2,427 -11.10% 94,873 8.54% Texas Monthly Facebook 181,706 2.52% 118 0.85% 13,371 -44.49% 2,036 2.11% 4,519 -49.47% Twitter 147,033 0.85% 129 9.32% 1,685 12.03% 126 26.00% 1,146 -5.21% The Atlantic Facebook 1,477,096 2.37% 1,230 5.94% 473,872 -8.01% 46,225 2.65% 194,107 -0.81% Twitter 1,245,264 1.51% 1,767 1.61% 72,823 14.93% 5,584 6.97% 54,283 10.29% The Economist Facebook 6,532,501 1.92% 1,118 5.77% 1,073,252 -8.26% 57,344 8.36% 327,693 -1.67% Twitter 13,595,752 3.65% 3,076 6.62% 326,500 14.09% 21,886 6.71% 343,581 15.44% The Family Handyman Facebook 592,726 5.70% 224 34.13% 170,243 60.84% 4,525 99.60% 123,374 94.38% Twitter 14,383 1.93% 191 23.23% 1,430 56.63% 11 22.22% 505 79.08% The New Yorker Facebook 2,816,412 2.07% 678 13.38% 562,786 -16.64% 28,782 -12.49% 191,152 -21.40% Twitter 6,251,949 1.28% 1,074 17.76% 112,463 15.23% 5,307 13.81% 74,409 13.51% This Old House Facebook 614,442 2.41% 252 11.01% 124,173 -12.47% 5,417 -14.60% 30,858 16.56% Twitter 88,796 2.19% 266 7.26% 4,581 28.43% 182 12.35% 1,663 39.40% Time Facebook 9,480,039 1.12% 2,338 4.80% 1,884,704 -24.00% 152,603 1.84% 371,150 -12.14% Twitter 10,113,864 2.93% 4,120 7.71% 405,102 -5.74% 23,909 4.37% 289,327 -2.71% Town & Country Facebook 141,542 6.00% 952 8.55% 136,853 3.89% 6,328 15.45% 29,206 4.36% Twitter 42,994 10.64% 1,370 5.22% 7,262 2.41% 234 32.95% 3,707 1.34% Traditional Home Facebook 1,919,541 1.48% 128 12.28% 289,903 -4.22% 3,703 -14.20% 22,917 -12.33% Twitter 121,389 1.98% 456 64.03% 3,550 83.65% 78 20.00% 1,824 53.28% Travel + Leisure Facebook 1,728,216 6.60% 745 6.58% 671,180 -6.47% 22,129 13.70% 92,784 4.55% Twitter 1,821,926 1.45% 1,662 4.73% 57,409 13.53% 1,477 -5.56% 40,501 12.78% Twist Facebook 3,704,754 1.62% 442 -3.49% 1,254,234 -28.70% 11,274 9.37% 9,056 -10.94% Twitter 213,136 0.76% 436 -27.69% 53,723 -5.66% 636 -13.94% 14,432 -17.36% US Weekly Facebook 3,463,636 0.46% 770 4.05% 1,128,039 -26.26% 105,575 0.77% 114,378 3.56% Twitter 1,836,350 1.57% 3,248 -0.67% 161,184 -26.46% 8,681 -7.20% 59,451 -32.91% Vanity Fair Facebook 2,486,600 0.91% 1,064 7.80% 513,740 -24.85% 29,384 0.75% 77,013 -6.93% Twitter 3,782,292 4.98% 1,414 2.54% 138,541 -11.33% 4,764 -0.17% 67,794 -11.07% Vegetarian Times Facebook 1,846,628 2.22% 68 11.48% 53,420 -1.07% 1,437 -3.56% 10,912 8.93% Twitter 105,453 1.52% 44 0.00% 1,250 8.23% 41 32.26% 593 6.08% Veranda Facebook 1,340,116 3.48% 363 5.52% 697,777 -22.75% 5,386 -21.67% 40,856 -23.10% Twitter 57,702 22.45% 228 49.02% 882 33.43% 21 75.00% 550 2.80% Vogue Facebook 7,361,542 1.49% 1,193 6.14% 1,735,047 21.39% 31,809 68.19% 94,266 98.08% Twitter 10,689,167 4.98% 1,105 -0.90% 241,885 -10.80% 2,170 -17.87% 80,570 -23.47% W Facebook 1,280,185 2.47% 602 23.11% 208,462 -45.14% 4,109 -81.94% 16,591 -86.34% Twitter 1,260,250 1.09% 888 -1.55% 33,358 -25.10% 440 -18.67% 15,245 -45.35% Wired Facebook 1,893,550 1.75% 714 15.16% 314,302 13.97% 27,239 23.72% 114,736 10.12% Twitter 5,821,553 2.69% 1,551 8.92% 139,971 -3.58% 6,370 -9.40% 115,438 -1.72% Woman's Day Facebook 1,723,367 2.20% 798 17.35% 483,401 -22.20% 20,278 -8.05% 188,623 -15.99% Twitter 58,774 37.73% 433 -5.25% 1,326 69.78% 39 -45.07% 1,632 -4.84% Woman's World Facebook 61,565 6.89% 439 7.33% 25,670 68.73% 1,087 53.53% 3,566 80.56% Women's Health Facebook 5,976,486 3.62% 1,612 8.04% 893,692 -1.12% 32,551 2.35% 191,734 16.43% Twitter 3,931,165 0.35% 1,582 5.68% 61,656 10.88% 1,436 -16.71% 35,663 9.54% Working Mother Facebook 181,928 2.42% 96 17.07% 9,415 -11.28% 443 3.26% 3,214 11.79% Twitter 54,107 22.81% 299 28.33% 554 81.64% 37 54.17% 654 40.95% Yachting Facebook 194,939 4.69% 169 6.29% 93,739 -9.64% 1,099 -34.74% 8,661 -12.51% Twitter 23,683 1.90% 88 -2.22% 477 0.00% 14 -6.67% 490 20.10% Yankee Facebook 103,827 2.47% 101 5.21% 66,329 -2.03% 9,183 28.22% 24,064 41.02% Twitter 12,256 0.77% 7 -80.00% 51 -77.53% 0 -100.00% 38 -76.54% Yoga Journal Facebook 1,970,990 1.72% 233 21.35% 305,706 3.12% 4,057 -5.50% 66,307 4.57% Twitter 289,627 1.92% 167 25.56% 10,967 36.98% 92 -17.12% 5,724 37.79%

4/11/2016 Magazine Media’s Most Trusted Source Since 1947 11 minonline.com THE WRAP BE PRECISELY WHERE Woodbury Autism Ball & Auction Includes Lunch at the CN Cafeteria The benefit has raised more than $1.3M in 12 years. YOUR CONSUMERS ARE. In 2003, Jennifer Polansky ended her career as a publicist to launch Woodbury, a 10,000 controlled-circulation, lifestyle quar- terly for upscale women on Long Island's North Shore. The brand turned a profit by its second issue, which led Polansky to give back by starting the Woodbury Ball for Autism in 2004. In the decade that followed, she helped raise over $1.3M in proceeds, which have gone to partners led by Autism Speaks to support children with autism and their families. manage The 2016 Woodbury Ball for Autism takes place on April 15 at the Sands Point Preserve Hempstead House. Additionally, from April 8 through the end of the Ball, there'll be an online auction for items ranging from high fashion to a football helmet digital & print worn by the now-retired Peyton Manning. Through Architectural Digest, there's lunch for four at the Condé Nast cafeteria at experiences One World Center up for grabs. "It is very gracious of AD, and our demo loves bidding on it every year," says Polansky. For further information, visit: woodburymagazine.net. Cubs Win 2016 World Series! 1:1 marketing Declares ESPN, but SI puts them on the cover. No team is more futile than the Chicago Cubs, who haven't won the World Series since 1908. The two failed forecasts in 2015 were "Back to the Future Part II" (the 1989 film barely got it wrong), and Bloomberg Businessweek, which quoted pitcher Jon Lester's expectation that in the care for spirit of Mrs. O'Leary's cow in 1871, Cub fans will "burn the city down again." customers In 2016, the pyrotechnics are being set by ESPN, where senior editor David Schoenfield pre- dicted that the Cubs will dethrone the defending champion Kansas City Royals. Not so for Sports Illustrated, which likes the Houston Astros, but the Cubs were on one of four split-run covers on March 28. Perhaps that's jinx insurance. Why David Granger Never Let His Hair Down target Granger's signature look came about in an interesting way. with data "Esquire loses a man at his best," wrote Danny Funt in Columbia Journalism Review on the eve of Granger ending 19 years as editor-in-chief on March 31. The profile recaps Granger's brilliance (17 National Magazine Awards), ingenuity (the digital 75th-anniversary cover offer recurring in October 2008, etc.) and the idiosyncrasies. They included what might have been Grang- payments er's last byline: his July 1996 GQ cover story on tennis great Andre Agassi. Granger was executive editor at the time, and the cover showed Agassi shorn of his shoulder-length hair. What we learned from CJR is that "Granger and Agassi went to a barbershop and had their heads shaved. Both made the look permanent." It proved to be a good omen both for Agassi, whose career rebounded after a mid- 1990s slump (he won eight grand-slam titles), and for Granger, who was hired at Esquire in June 1997. Valerie Salembier, who was Granger's first publisher at Esquire, bluntly told CJR that "Hearst made a ter- rible mistake" in firing Granger and replacing him with Town & Country editor-in-chief Jay Fielden. Yet Salembier, who was T&C publisher from 2011-2013, is a fan of Fielden, too.

David Granger was Esquire at its best, The Editors NEXT WEEK Steven Cohn, Editor-in-Chief Michele Shapiro, Editorial Director The Hottest Launch of the Steve Smith, Digital Media Editor Jameson Doris, Editorial Assistant Past 30 Years Goes To... Caysey Welton, Group Editor

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