Lyz Mancini 361 Newark Ave, #408, Jersey City, NJ 07302 315-720-3082 |
[email protected] COPY DIRECTOR & WRITER Top-performing ideator with 8+ years of experience in a variety of creative genres—from content creation with major national brands and publications, to legal documentation with international creatives, to experience in beauty, fashion, lifestyle, home, and women’s writing, and more. Strong expertise in the management and conceptualization of marketing and editorial initiatives, 360 storytelling, and developing brand voice for a variety of companies. EXPERIENCE Clinique New York, NY Director, Copy & Brand Voice 2018-Present Manages copy department to conceptualize and write content for all Global initiatives under Estee Lauder's heritage brand. Creates 360 storytelling strategies under a variety of touch points, including print, packaging, visual merchandising, social, and e-commerce. Collaborates with the creative team and Marketing to grow and rebrand the voice and aesthetic in a way that speaks to the mature millennial demographic. Jet.com Hoboken, NJ Senior Editorial Lead 2017-2018 Senior Copywriter 2016-2017 Founded Jet.com's first editorial destination, a lifestyle outlet that created content under categories like beauty, home, fashion, and lifestyle. After launching in May 2017, the blog boasted over 80,000 unique views per month, with partners such as Fuji, Chobani, Food52, and Campbell's. Oversaw a staff of copywriters and writers, editing copy and voice for out of home campaigns, site, email, social, and event collateral. Launched Uniquely J, Jet.com’s first private brand, establishing a voice and tonal guidelines for ongoing products such as coffee, clean living products, and snacks.