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BALKAN INSIGHT Media Pack 02 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339 Unique worldwide content A leading provider of news and analysis in Southeast Europe ANNUAL TRAFFIC BalkanInsight.com is a product of the makers, the international and local media, Balkan Investigative Reporting Network business leaders, academic institutions, OVER (BIRN). It produces the most comprehensive, and individuals from all over the world 2,2 milion professional and independent source of who have an interest in this vibrant, VISITS READER news in English in the Balkan region, 24 dynamic region. DEMOGRAPHIC: hours a day, seven days a week. We cater to OVER government bodies, businesses, academics, Our reputation for balance and 5 milion professors,CEOs, the diaspora, professionals, and anyone with groundbreaking investigations, coupled PAGEVIEWS lawyers, analysts, an interest in the Balkans. Our core principle with our detailed region-wide coverage, researchers, is to promote a free and independent media makes us the news source of choice for 47% students, in SE Europe and worldwide. policy-making, corporate management and NEW VISITORS diplomats, academic research around the world. consultants, Balkan Insight offers a unique platform to VISITED BY OVER human rights both local and international audiences, as The countries that Balkan Insight covers 200 countries professionals well as a great opportunity for companies are: Albania, Bosnia, Bulgaria, Croatia, WORLDWIDE small and large to showcase their Kosovo, Macedonia, Montenegro, Romania products and services to key decision and Serbia. 03 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339 Government departments: US Congress, Library of Congress, the UK Foreign and Commonwealth Office, Balkan Insight Norwegian Foreign Ministry, Embassy of Pakistan, Embassy Premium Content of Denmark.
Intergovernmental Institutions: Library of the European Balkan Insight’s Premium Content is a closed Parliament, the Council of the European Union, SIGMA, online portal of specially commissioned analyses, Organization for Security and Co-operation in Europe investigative stories and commentaries written (OSCE), International Criminal Tribunal of the Former by our leading team of 400 local and international Yugoslavia (ICTY) award-winning journalists and native English- speaking editorial team. NGOs, Foundations and Think Tanks: Regional Cooperation Council, Amnesty International, European Stability Initiative Our premium content offers in-depth analysis, (ESI), Kvinna Till Kvinna, the French Office for the Protection commentary, investigative reports, features, of Refugees and Stateless Persons (OFPRA), Peace University interviews and profiles on the latest business of Norway, Nato Parliamentary Assembly, OSI Budapest and political headlines and appeals to readers both abroad and locally as it offers unparalleled Academic Institutions: Columbia University, Charles independent coverage of the Balkan region. University, Harvard University, The London School of Economics, University of London, University of Michigan, Our subscribers include researchers, analysts, University of North Carolina, University of Melbourne, professors, potential and current investors, University of Amsterdam, University of Vienna diplomats, think tanks, NGOs, government institutions, journalists and students worldwide. ++Detailed list upon request 04 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339 Generate new business and increase market share
Visitors’ Profile Our worldwide audience is composed of leading investment banks, think tanks, NGOs, blue-chip ANNUAL VISITS companies, internationally-renowned academic institutions, governmental and intergovernmental organisations and leading international and Balkan media. New and Returning users: New: 47% Returning: 53% Annual Visits per Country United States Croatia New visits 356,565 / 14.94% 127,879 / 5.36% (languages): Bosnia and Herzegovina Macedonia [FYROM] 253,014 / 10.60% 124,597 / 5.22% English American (46.58%) German (45.06%) Serbia Canada English British (46.19%) 157,390 / 6.60% 97,280 / 4.08% Croatian (58.08%) French (44.51%) Germany Australia Swedish (40.02%) 133,211 / 5.58% 91,951 / 3.85% Serbian (65.27%) Dutch (46.84%) United Kingdom Sweden Italian (46.27%) 131,172 / 5.50% 78,753 / 3.30% Polish (48.32%) 05 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339 Rate Card
Advertising Opportunities Premium – Our Premium news offers in-depth analysis, commentary, investigative reports, features, interviews and profiles on the latest business and political headlines.
Banner Type Location 1 Month 3 Months 6 Months 12 Months
Leaderboard Top Home Page €300/month €255/month €225/month €195/month Size: 728x90 Section €150/month €127.5/month €112.5/month €97.5/month Sitewide €600/month €510/month €450/month €390/month Leaderboard First Home Page €300/month €255/month €225/month €195/month Scroll Section €150/month €127.5/month €112.5/month €97.5/month Size: 728 x 90 Sitewide €600/month €510/month €450/month €390/month
Rectangle Top Home Page €250/month €212.5/month €187.5/month €162.5/month Size: 300x250 Section €130/month €115/month €100/month €90/month Sitewide €500/month €440/month €400/month €380/month Banner Type Advertising model 0 - 100K imp. 100K – 300K imp. 300K – 500K imp. 500K – 1M imp. Article Banner Top CPM €5 €4 €3 €2 Size: 468x60 Article Banner Top CPC €5 €4 €3 €2 Size: 468x60 Article Banner Bottom CPM €3 €2 €1 €0.5 Size: 468x60 Article Banner Bottom CPC €3 €2 €1 €0.5 Size: 468x60
06 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339
Target your audience 07 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339
Direct Marketing Daily and Premium Weekly Newsletter The daily and premium weekly newsletter keeps all our newsletter and premium subscribers up to date on the latest news from the Balkans. Balkan Insight delivers the week’s top headlines and feature stories to our opt-in subscriber database. Advertisement space is available on a monthly (30 days) basis.
DAILY AND WEEKLY NEWSLETTER ADVERTISING OPPORTUNITIES (PRICES PER NEWSLETTER)
Banner Type 1 Month 3 Month 6 Month 12 Month
Skyscraper €200/month €180/month €160/month €140/month Size: 120x600
Premium weekly: 4,330 subscribers (once a week) 20% of new visits come Daily: 1,761 subscribers (every day) through our daily newsletter 08 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339 Content Marketing
CONTENT TYPE Balkan Insight’s newsroom has the capacity to produce original and Advertorial Listing Only (indefinitely) Feature on Home, Feature on Country Home, Feature Sitewide, In Article compelling branded content on a topic Article submitted by client is 15 days 15 days 15 days Placement of your choosing, that will engage and designed, proofread and validated by (per article inform our readership of your expertise BalkanInsight.com news/premium) and service portfolio. Your are also Pricing EUR 100 + EUR 200 + EUR 100 + EUR 400 + EUR 20/40 at liberty to provide us with your own Content Type content, and get input and assistance Sponsored article Listing Only (indefinitely) Feature on Home, Feature on Country Home, Feature Sitewide, In Article from our native-speaking editors, to Topic commissioned by client is 15 days 15 days 15 days Placement (per shape your advertorial message into a researched, produced and published article piece that naturally fits on our web site. in the form of an article by news/premium) Our marketing team will make sure BalkanInsight.com, accompanied by the content is channelled through our client info, links and branding entire array of social media platforms Pricing EUR 250 + EUR 150 + EUR 75 + EUR 200 + EUR 20/40 to reach the widest possible target Dedicated focus page Basic Silver Gold Custom In Article audience Client may maintain continuous One section page Two section pages Up to five section pages Focus page and Placement presence and regularly publish 2 advertorials per week 3 advertorials per week 4 advertorials per week content adapted to (per article Balkan Insight can also provide your content produced in co-operation Short Company Company description Company description (about us client needs news/premium) business or project with a dedicated with BalkanInsight.com description (about us page) page) microsite and a continuous flow of Company Logo Company Logo Company Logo Product Listing Product Listing news and content for even higher Contact form Payment gateway integration on audience engagemen. Balkan Insight Banner on Country product pages rates highly in search engines for a Home (1 week) Contact form range of keywords and search phrases Banner on Country Home related to Balkan politics and business, (2 weeks) which means that your own content Pricing (per month) EUR 1000 EUR 1500 EUR 2000 Please Call + EUR 20/40 will rank high for the select range of topics that we cover. * You may also exclusively choose to target a certain country page entirely or a focus page (such as Serbia-Kosovo Relations). Prices for such combinations of advertising will be negotiated on request 09 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] Reputation and Trust tel. +381 11 266 55 73 mob. +381 63 192 4339 A Leading Source of Independent Journalism
Balkan Insight is a product of the Balkan Investigative In 2011 Reporting Network (BIRN) and has established itself as UNDP recognition in Serbia for the one of the most respected sources of news, analysis and monitoring of public spending investigative reporting in the region. NUNS Award for Investigative reporting Our team of correspondents and editors has won many national and international awards including: In 2010 Kurt Schork and CEI SEEMO awards for In 2013 Outstanding Investigative Journalism Reporting Europe Prize Association of Professional Journalists In 2012 in Kosovo award for anti-corruption Dr Erhard Busek SEE Media Organisation/ reporting International Press Institute Award for Better Understanding in SE Europe Daniel Pearl Award finalist for international investigative journalism Independent Association of Journalists in Serbia- nominated for investigative reporting and electronic UNDP award for anti-corruption media reporting
UNICEF recognition for outstanding contribution to European Press Prize nomination for journalism in Bosnia innovation 10 www.balkaninsight.com
Balkan Insight Media Pack Contact: Marija Petrovic e-mail: [email protected] tel. +381 11 266 55 73 mob. +381 63 192 4339
Balkan Insight is supported by:
Mission to Serbia