Saul Bass: Through the Looking Glass a Cura Di: Bellù Chiara Frattallone Silvia Peracchi Sofia Ravasi Giulia
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1 DesignVerso Saul Bass: through the looking glass a cura di: Bellù Chiara Frattallone Silvia Peracchi Sofia Ravasi Giulia DesignVerso è stato pensato da: Prof.ssa Boeri Cristina Prof.ssa Bruno Raffaella Prof.ssa Calabi Daniela Dott.ssa Monica Fumagalli Dott.ssa Silvia Mondello Scuola di Design Corso di Laurea in Design della Comunicazione A.A 2016/17 C2 Politecnico di Milano Anno di pubblicazione: giugno 2017 “DesignVerso: una collana dedicata ai designer della comunicazione immagi- nata come allegato alla rivista Multiver- so, Università degli Studi di Udine.” TABLETABLE OFOF CONTENTSCONTENTS SOUL OF BASS MOVI(E)NG THOUGHTS THE LOGOS’ BOSS BASS TO THE FUTURE 12________________________ 42________________________ 68________________________ 90________________________ Jennifer Bass Martin Scorsese Bill Heigh Tony Sachs Becoming Saul Bass Martin Scorsese on the talent of The Saul Bass approved method Saul Bass In A Glass An inusual storyteller tells us about the Saul Bass of logo design The author, huge fan of Saul Bass has always cultural background and the first steps of Oscar-winner director praises Bass and A collegue of Bass explains the way in dreamed of realizing a cocktail inspired by Saul in the world of visual communication his work, from his album covers to their which Bass creates his famous Continental him, so he asks for help to a friend of his, a collaborations Airlines logo bar tender. 22________________________ 50________________________ 76________________________ 94________________________ Pamela Haskin Kyle Cooper Jennifer Bass Valentina Re Saul, can you make me a title? The look of Saul Bass Client and designer From Saul Bass to participatory In an interview from Film Quarterly, title- An analysis of Saul Bass’ most famous The story of how the logo of Avery culture sequence creator Saul Bass discusses his opening sequences from a world-wide International came to be and examples of The article discusses the importance of work known title designer the relations between Bass and his clients opening title sequenzces and how Saul Bass’ work inspired posterity. 34________________________ 56________________________ 80________________________ 116_______________________ Rick Poynor Jennifer Bass Matthew Laser Will Perkins A life in pictures Why man creates The “pshyco” designer who tried Psycho (1998) Behind the scenes of Saul’s creative Saul Bass’ daughter gives a look behind to save AT&T in the ‘60s Director Gus Van Sant wanted to create process in making movie titles the scenes of the Oscar-winner short-movie A great look into the story of how the AT&T a remake of Psycho as a tribute to the Why man creates logo changed through the years huge success of the original movie, whose opening titles Bass created. 60________________________ 84________________________ Pat Kirkham Jennifer Bass The case: the shower scene A life in pictures The argument around the shower scene the daughter of Saul tells the anecdote of in Psycho recounted through the words of two of the greatest logos his father has people who worked on set and witnessed created, Alcoa and Lawry’s. Bass and Hitchcock’s collaboration THE AUTHORS IN A NUTSHELL JENNIFER BASS_________________________ KYLE COOPER__________________________ is a graphic designer and artist. She has worked at CBS Television is an American designer known for his work creating title in New York and at Sussman/Prejza & Company in Los Angeles. sequences for motion pictures. He has produced and directed over In 1994, she and her husband, Lance Glover, opened their studio, 350 visual effects sequences and main title sequences across a Treehouse Design Partnership in Los Angeles, working in the areas broad array of film and various broadcast mediums. of environmental graphics, identity and book design. PAMELA HASKIN________________________ PAT KIRKHAM___________________________ is a Los Angeles-based graphic designer specializing in motion is Professor in the History of Design, Decorative Arts and Culture graphics for film and television. at the Bard Graduate Center for Studies in the Decorative Arts, Design & Culture, New York. She has written and edited a number of books, including Charles and Ray Eames (1998) and Women Designers in the USA 1900–2000 (2001). RICK POYNOR__________________________ BILL HAIG_____________________________ is a writer, critic, lecturer and curator, specialising in design, is chairman and CEO of Haig Branding. Bill has worked in the field photography and visual culture. He founded Eye, co-founded of logo design and branding for over forty years. Upon retirement Design Observer, and contributes columns to Eye and Print. He is he pursued a PhD applying his knowledge of successful logo Professor of Design and Visual Culture at the University of Reading design and branding to website marketing optimization. in the UK. MARTIN SCORSESE_____________________ MATTHEW LASAR_______________________ is an American director, producer, screenwriter, and film historian, is Professor in the History department at University of California whose career spans more than 50 years. Santa Cruz. THE AUTHORS IN A NUTSHELL EDITORIAL TONY SACHS____________________________ When we think about a work of art, our integral texts both in language and is a writer and a cocktail maker and expert. He frequently writes mind often flies to a painting, a flat window contents, were written by reliable sources, for Robb Report and also for Serious Eat, The Daily Beast and that we always observe from the same especially experts in design and people Complex, to name a few. He lives in Manhattan with his family. viewpoint, in order to enjoy it as well as who had the pleasure to know and work possible. Although, we prefer to picture it with Bass.This magazine was inspired by like an all round-sculpture, whose beauty Multiverso and we maintained its format we can relish from infinite perspectives, and the characteristic color of the sixth seizing its infinite potentiality. In fact, like monograph “Equal/Disequal”, which is Parmenides theorized in VI century B.C., connected with this one, dedicated to VALENTINA RE __________________________ there is not just one truth, one science, just Saul Bass, one man described by different is Associate Professor at Link Campus University of Rome. In 2005 multiple opinions and points of view. We points of view. Giving the floor to the she received a Ph. D. in Film Studies at the University of chose to address a polyhedral and versatile words of the authors, we hope that this Bologna. She is a member of the editorial board of the journals designer such Saul Bass with this spirit, monograph, with an all round view of Saul Cinéma & Cie and Cinergie and is also an editor. letting people who knew him, personally Bass, will direct the reader to develop his or only through his work <!-- Generator: own personal opinion on a man who helped Adobe Illustrator 21.1.0, SVG Export Plug- defined the modern idea of design. WILL PERKINS__________________________ is a freelance and game journalist and public relations professional based in Toronto, Ontario. He studied Political Science and Cinema Studies at the University of Toronto and has contributed to such outlets as Yahoo Movies, Design Bureau, Kill Screen, Maxim, Empire Movies and Ain’t it Cool News. He is also an interviewer. “I WANT TO MAKE BEAUTIFUL THINGS, EVEN IF 11 NOBODY CARES” SOUL OF BASS Chiara Bellù Jennifer Bass BECOMING SAUL BASS 12 13 When I was very young, my father would them throughout the house. It was all great often go into the office on the weekends, and fun, and was typical of my parents. There I always loved to go with him. We had our was a magic in even the simplest thing they ritual - he would sit down at his desk to work, did together. There were always fascinating and I would head off to explore and embark things for my brother Jeff and I to play with on one of my own projects. After several on my father’s desk, and in his office, from hours he would find me and ask “How are dozens of Native American bear fetishes, all you doing…?” and, “When do you think you lined up in rows, to hourglasses filled with might be coming to a stopping point?,” as colored liquid that would rise to the top though my projects, and work process, were chamber from the warmth of your hand. On just as important as his. Then we would head the floor there were several printers’ trays home, often swinging by a small shop on La that originally held lead type, but instead Brea Avenue to buy flowers for my mom. We were filled with small treasures from around and work. His vision was that it would be full of would begin by picking out a few stems. But the world that we could explore and arrange stories and would share the creative process, then we’d carry away, and by the time we left however we wanted. And on his desk at through sketches and storyboards, as well as it felt like we had emptied the entire store! home there was a wooden taboret that had the finished work. I was immediately struck My mom would always be surprised and little drawers with dividers, each with neatly by a mixture of excitement and a strange fear. delighted by the one or two bouquets we organized pens, pencils, a stop watch and How could my dad, with his huge presence, gave her. Then we’d say “But wait, there’s one with colored pencils arranged by hue, all humor, warmth and energy, ever be captured in more!” and return to the car again and perfectly sharpened. One day, when I was eight a book? And right then, I knew, that no matter again and again. Even though she knew years old, I remember running down the stairs how impossible the idea seemed, if my father what to expect, we all played along, as she and hearing my parents’ voices in the kitchen.