1 DesignVerso Saul Bass: through the looking glass a cura di: Bellù Chiara Frattallone Silvia Peracchi Sofia Ravasi Giulia

DesignVerso è stato pensato da: Prof.ssa Boeri Cristina Prof.ssa Bruno Raffaella Prof.ssa Calabi Daniela Dott.ssa Monica Fumagalli Dott.ssa Silvia Mondello

Scuola di Design Corso di Laurea in Design della Comunicazione A.A 2016/17 C2 Politecnico di Milano

Anno di pubblicazione: giugno 2017

“DesignVerso: una collana dedicata ai designer della comunicazione immagi- nata come allegato alla rivista Multiver- so, Università degli Studi di Udine.” TABLETABLE OFOF CONTENTSCONTENTS

SOUL OF BASS MOVI(E)NG THOUGHTS THE LOGOS’ BOSS BASS TO THE FUTURE 12______42______68______90______Jennifer Bass Martin Scorsese Bill Heigh Tony Sachs Becoming Saul Bass Martin Scorsese on the talent of The Saul Bass approved method Saul Bass In A Glass An inusual storyteller tells us about the Saul Bass of logo design The author, huge fan of Saul Bass has always cultural background and the first steps of Oscar-winner director praises Bass and A collegue of Bass explains the way in dreamed of realizing a cocktail inspired by Saul in the world of visual communication his work, from his album covers to their which Bass creates his famous Continental him, so he asks for help to a friend of his, a collaborations Airlines logo bar tender. 22______50______76______94______Pamela Haskin Kyle Cooper Jennifer Bass Valentina Re Saul, can you make me a title? The look of Saul Bass Client and designer From Saul Bass to participatory In an interview from Film Quarterly, title- An analysis of Saul Bass’ most famous The story of how the logo of Avery culture sequence creator Saul Bass discusses his opening sequences from a world-wide International came to be and examples of The article discusses the importance of work known title designer the relations between Bass and his clients opening title sequenzces and how Saul Bass’ work inspired posterity. 34______56______80______116______Rick Poynor Jennifer Bass Matthew Laser Will Perkins A life in pictures Why man creates The “pshyco” designer who tried Psycho (1998) Behind the scenes of Saul’s creative Saul Bass’ daughter gives a look behind to save AT&T in the ‘60s Director Gus Van Sant wanted to create process in making movie titles the scenes of the Oscar-winner short-movie A great look into the story of how the AT&T a remake of Psycho as a tribute to the Why man creates logo changed through the years huge success of the original movie, whose opening titles Bass created. 60______84______Pat Kirkham Jennifer Bass The case: the shower scene A life in pictures The argument around the shower scene the daughter of Saul tells the anecdote of in Psycho recounted through the words of two of the greatest logos his father has people who worked on set and witnessed created, Alcoa and Lawry’s. Bass and Hitchcock’s collaboration THE AUTHORS IN A NUTSHELL

JENNIFER BASS______KYLE COOPER______is a graphic designer and artist. She has worked at CBS Television is an American designer known for his work creating title in New York and at Sussman/Prejza & Company in Los Angeles. sequences for motion pictures. He has produced and directed over In 1994, she and her husband, Lance Glover, opened their studio, 350 visual effects sequences and main title sequences across a Treehouse Design Partnership in Los Angeles, working in the areas broad array of film and various broadcast mediums. of environmental graphics, identity and book design.

PAMELA HASKIN______PAT KIRKHAM______is a Los Angeles-based graphic designer specializing in motion is Professor in the History of Design, Decorative Arts and Culture graphics for film and television. at the Bard Graduate Center for Studies in the Decorative Arts, Design & Culture, New York. She has written and edited a number of books, including Charles and Ray Eames (1998) and Women Designers in the USA 1900–2000 (2001).

RICK POYNOR______BILL HAIG______is a writer, critic, lecturer and curator, specialising in design, is chairman and CEO of Haig Branding. Bill has worked in the field photography and visual culture. He founded Eye, co-founded of logo design and branding for over forty years. Upon retirement Design Observer, and contributes columns to Eye and Print. He is he pursued a PhD applying his knowledge of successful logo Professor of Design and Visual Culture at the University of Reading design and branding to website marketing optimization. in the UK.

MARTIN SCORSESE______MATTHEW LASAR______is an American director, producer, screenwriter, and film historian, is Professor in the History department at University of California whose career spans more than 50 years. Santa Cruz. THE AUTHORS IN A NUTSHELL EDITORIAL

TONY SACHS______When we think about a work of art, our integral texts both in language and is a writer and a cocktail maker and expert. He frequently writes mind often flies to a painting, a flat window contents, were written by reliable sources, for Robb Report and also for Serious Eat, The Daily Beast and that we always observe from the same especially experts in design and people Complex, to name a few. He lives in Manhattan with his family. viewpoint, in order to enjoy it as well as who had the pleasure to know and work possible. Although, we prefer to picture it with Bass.This magazine was inspired by like an all round-sculpture, whose beauty Multiverso and we maintained its format we can relish from infinite perspectives, and the characteristic color of the sixth seizing its infinite potentiality. In fact, like monograph “Equal/Disequal”, which is Parmenides theorized in VI century B.C., connected with this one, dedicated to VALENTINA RE ______there is not just one truth, one science, just Saul Bass, one man described by different is Associate Professor at Link Campus University of Rome. In 2005 multiple opinions and points of view. We points of view. Giving the floor to the she received a Ph. D. in Film Studies at the University of chose to address a polyhedral and versatile words of the authors, we hope that this Bologna. She is a member of the editorial board of the journals designer such Saul Bass with this spirit, monograph, with an all round view of Saul Cinéma & Cie and Cinergie and is also an editor. letting people who knew him, personally Bass, will direct the reader to develop his or only through his work