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Department of Art & Design Duncanrig Secondary School Department of Art&Design Art & Design Studies N4/5 Outcome 1: Art & Design Studies Learner’s Design Booklet Graphic Describe the things that have inspired and influenced Design designers and their work by: N4 1.1 Describing how designers use design materials, techniques and/or technology in their work N4 1.2 Describing the things that have influenced these designers and the work they produce N4 1.3 Expressing facts and personal opinions about the designers’ work A study of Saul Bass (1920 – 1996) CLICK ON LINK BELOW TO VIEW RELEVANT IMAGES http://designobserver.com/media/images/Saul-Bass-Pat-Kirkham-6_525.jpg http://www.saulbassposterarchive.com/wordpress/wp-content/uploads/2013/05/13_Environment-71.jpg http://illusion.scene360.com/wp-content/uploads/2013/11/saul-bass-movie-poster-07.jpg http://annyas.com/images/saul-bass/saul-bass-anatomy-of-a-murder-24-sheet.jpg What is Graphic Design? Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. American Institute of Graphic Artists (http://www.aiga.org/guide- whatisgraphicdesign/) Duncanrig Secondary School Department of Art&Design Art & Design Studies Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. Saul worked side-by-side with his wife Elaine Bass for much of his career. Together, they created some of the strongest graphic design in film to this day. Saul Bass was a great 20th-century American graphic designer, who created the corporate image and memorably stunning logos for numerous American companies. Saul Bass was, first and foremost a pioneering 1950s Hollywood designer, the founder of conceptual cover design, who created the motion picture title sequences and posters for a great many films. Saul Bass developed a simplified, symbolic design language that visually communicated all the essential elements of a film. Bass designed emblematic posters that made a stunning visual impact, thus revolutionizing animated film graphics and the visuals of film advertising. Born in the Bronx, Saul Bass was given a scholarship to the Art Students League in 1936.From 1944 until 1946 Saul Bass studied at Brooklyn College. He worked in New York as a freelance commercial artist for advertising agencies and companies, including Warner Bros. In 1946 Saul Bass went to Los Angeles, where he continued to work as a commercial artist. By 1952 he had a practice of his own, which was registered from 1955 as Saul Bass & Associates. In 1954 he received his first commission from the director Otto Preminger to design the title sequence for his film "Carmen Jones". This commission was followed in 1955 by others from Robert Aldrich and the Billy Wilder Film "The Seven Year Itch". That same year Saul Bass designed the title sequence for Preminger's "The Man with the Golden Arm" and it caused a sensation. Saul Bass became the leading title designer in Hollywood; the directors Bass worked in this capacity include Alfred Hitchcock ("Vertigo", "North by Northwest", "Psycho"), from 1960 Stanley Kubrick ("Spartacus", "The Shining"), from 1990 for Martin Scorsese ("Good Fellas", "Cape Fear", "The Age of Innocence", "Casino"); and, in 1993 Steven Spielberg: the title sequence for "Schindler's List". Between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony. In addition to his work for Hollywood, Saul Bass has created the corporate image of numerous companies, including United Airlines, AT&T, Minolta, Esso, BP, and Continental Airlines, for which he also designed the company logos. Duncanrig Secondary School Department of Art&Design Art & Design Studies Designer’s Name, Life Dates Colour Mood/Atmosphere/ Consider… Function & Purpose Feeling Primary, secondary, Shape tertiary What is the poster for? Consider… Warm & cold Consider… Does the piece Contrasts Source of shapes Consider… suggest any Complimentary Style of shape Client emotion, feeling? Subtle Repetition of Target market Do the colours Bold shape Product or event evoke anything to The source of colour Flow of shape Idea or theme you? Colour of solids, Movement in Desired effect Do the shapes? background, line shape Problem & Solution Does the lettering? Loose shape etc etc Does the colour help your etc understanding of the idea? etc Style Composition Consider… Consider… The historical period of the piece: Different elements Contemporary, modern Different scale of 50s, 60s, etc elements Layers of elements Movements in the Picture of poster Any design movement design the designer belonged Fixed grid of design design here. to: Points of tension Art Deco Art Nouveau etc etc Typography Consider… Media & Technique Font style Find out how this design Eg poster, serif, sans- has been produced. serif, script etc Size, weight etc. Line Structure Was it lithographic Orders of lettering such printing? as headline, small print Consider… Consider… Are there any special etc. Weight of line inks such as metallic or Colour & Outline Quality of line The repetition of fluorescent? Effects such as drop The role of line elements. Was it prepared on PC? shadow (does it separate, Primary and Is it hand illustrated? hold together, secondary motifs. Does it use photography? Does the lettering style in suggest Background. any way add to the movement? etc understanding of the Emphasise etc theme or idea of the perspective? poster? etc etc .
Recommended publications
  • Master Class with Film Title Designer Karin Fong: Selected Filmography of Saul Bass (1920-1996) Title Designs
    Master Class with Film Title Designer Karin Fong: Selected Filmography of Saul Bass (1920-1996) Title Designs *title sequence available to view online at The Art of the Title (http://www.artofthetitle.com) Casino. Dir. Martin Scorsese, 1995, U.S.A. and France. 178 mins. Production Co.: Universal Pictures / Syalis S.A. / Légende Enterprises / De Fina-Cappa. The Age of Innocence. Dir. Martin Scorsese, 1993, U.S.A. 139 mins. Production Co.: Cappa Production / Columbia Pictures Corporation. Mr. Saturday Night. Dir. Billy Crystal, 1992, U.S.A. 119 mins. Production Co.: Castle Rock Entertainment / Face Productions / New Line Cinema. Cape Fear. Dir. Martin Scorsese, 1991, U.S.A. 128 mins. Production Co.: Amblin Entertainment / Cappa Films / Tribeca Productions. Doc Hollywood. Dir. Michael Caton-Jones, 1991, U.S.A. 104 mins. Production Co.: Warner Bros. Pictures. Preminger: Anatomy of a Filmmaker. Dir. Valerie A. Robins, 1991, Austria and U.S.A. 123 mins. Production Co.: Österreichischer Rundfunk. Goodfellas. Dir. Martin Scorsese, 1990, U.S.A. 146 mins. Production Co.: Warner Bros. Pictures. *War of the Roses. Dir. Danny DeVito, 1989, U.S.A. 116 mins. Production Co.: Gracie Films / Twentieth Century Fox Film Corporation. Big. Dir. Penny Marshall, 1988, U.S.A. 104 mins. Production Co.: Gracie Films / Twentieth Century Fox Film Corporation. Broadcast News. Dir. James L. Brooks, 1987, U.S.A. 133 mins. Production Co.: Amercent Films / American Entertainment Partners L.P. / Gracie Films / Twentieth Century Fox Film Corporation. Notes on the Popular Arts. Dirs. Saul Bass and Elaine Bass, 1978, U.S.A. 20 mins. Production Co.: Warner Bros.
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  • In His Work, Bass Did Not Just Create Doodles That Became Logos. He
    Saul BASS In his work, Bass did not just create doodles that became logos. He worked to understand the culture both current and desired, as well as the essence and objective of a company's competitive strategy and its brands. In many cases, such as after a merger or takeover, the new corporate identity was an opportunity to establish a new sense of shared identity that might lessen or avoid political in-fighting or lack of direction. He did not just think of corporate identity as a logo that goes on a letterhead, the sides of trucks, on product packaging and on uniforms and stickers This would be entirely missing the point, or more accurately, missing an opportunity to rigorously analyse and think about what the company stands for and what it needs to mean to employees and customers. He had a specific and strict process of analysis that is a perfect illustration of how designers must blend the left and right brains as they develop the best solution. Read his own words - CLICK HERE Almost as soon as movies started, it was well known that the best way to lure your audience into cinemas was to use the faces of your leading cast in the middle of your advertising (e.g Casablanca). The bigger the star, the more the appeal. So it must have taken a brave boardroom decision for the producers of the 1955 film The Man with the Golden Arm to approve Saul Bass’ revolutionary poster for the film. Bass had pushed aside images of Frank Sinatra and Eleanor Parker in favour of a grotesquely bent arm reaching boldly through a higgledy-piggledy font in which the title appeared.
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  • Biography Winning Academy Award for His Promotional Purposes
    Saul Bass was a prominent worked as a freelancer for se- American graphic designer veral advertising companies and of the twentieth-century. He agencies, including the illustrious largely designed motion pictu- Warner Bros. re title sequences, corporate He moved to Los Angeles, where logos and movie posters. He he pursued graphic designing as was a pioneer of the modern a commercial artist. title sequence designing. He During 1940’s he took up some enjoyed four decades of suc- Hollywood projects, which cessful career in his lifetime, involved the print work for biography winning Academy Award for his promotional purposes. In fact, exquisite graphic designing. His he started up his own practice iconic title sequences appeared in 1952 and a few years later in the popular films, such as, established his private firm as The Man with the Golden Arm, Saul Bass & Associates. In 1954, Psycho and North by Northwest. Bass finally had his big break as On May 8, 1920, in Bronx, New he was York, Saul Bass was born in the offered a job by the filmmaker household of Eastern European Otto Preminger to design a po- Jewish immigrants. He attended ster for Carmen Jones. the James Monroe High Scho- His work left a remarkable ol from where he earned his impression on Preminger, who graduation. In 1936, he received availed his expertise yet again a fellowship to the Art Students for his film’s title sequence. League in Manhattan. He then With the opportunity, came the went on to study at Brooklyn realization that the title College, attending night classes sequence can not only be served with a famous Hungarian-born as mere static credits but it can designer, György Kepes.
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  • Saul Bass Poster Design 1920 - 1996
    Saul Bass Poster Design 1920 - 1996 SAUL BASS was not only one of the great Until then, the lists of cast and crew members graphic designers of the mid-20th century but which passed for movie titles were so dull that the undisputed master of film title design projectionists only pulled back the curtains to thanks to his collaborations with Alfred reveal the screen once they’d finished. Hitchcock, Otto Preminger and Martin But the film director, Otto Preminger wanted his Scorsese. audience to see The Man with the Golden Arm’s titles as an integral part of the film. By the end of his life, he had created over 50 When the reels of film for controversial new title sequences for Preminger, Alfred drugs movie, The Man with the Golden Arm, arrived at US movie theatres in 1955, a note Hitchcock, Stanley Kubrick, John was stuck on the cans - "Projectionists – pull Frankenheimer and Martin Scorsese. curtain before titles". Even before he made his cinematic debut, Bass was a celebrated graphic designer. Born in the Bronx district of New York in 1920 he was a creative child who drew constantly. Bass studied at the Art Students League in New York and Brooklyn College. After apprenticeships with Manhattan design firms, Bass worked as a freelance graphic dde- signer or ‘commercial artist’ as they were called. Poster for film ‘The Man with the Golden Arm’. (Saul Bass, 1956). Poster for film, ‘The Shining’. (Saul Bass, 1980). Saul Bass was said to be blessed with the gift of To younger film directors, Saul Bass was a identifying the one image which symbolised the cinema legend with whom they longed to work.
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  • Download Saul Bass: a Life in Film & Design Free Ebook
    SAUL BASS: A LIFE IN FILM & DESIGN DOWNLOAD FREE BOOK Jennifer Bass, Pat Kirkham, Martin Scorsese | 440 pages | 04 Apr 2012 | Laurence King Publishing | 9781856697521 | English | London, United Kingdom Saul Bass: A Life in Film & Design With the opening to Spartacusshe was directing and producing title sequences, and in the couple married, beginning more than 30 years of close collaboration. In more human terms, this means that whenever you buy a book on Amazon from a link on here, I receive a small percentage of its price. Retrieved 13 June Original Title. The average lifespan of a Bass logo is more than 34 years. Saul Bass made me love opening titles, and he's probably responsible for the fact that I always sit through the end credits of a film. Hardcoverpages. Bass decided to create an innovative title sequence to match the film's controversial subject. With more than 1, illustrations, many of them never published before and written by the leading design historian Pat Kirkham, this is the definitive study that design and film enthusi This is the first book to be published on one of the greatest American designers of Saul Bass: A Life in Film & Design 20th Century, who was as famous for his work in film as for his corporate identity and graphic work. Saturday Night Shelves: to-read-again. A spread from the chapter on Hunt Foods after it took over W. Laurence King Publishing. He chose the arm as the central image, as it is a strong image relating to heroin addiction. Not Coming to a Theater Near You notcoming.
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