Vignelli Was a Celebrated Italian Graphic Designer Around the Twetnieth Century

Vignelli was a celebrated Italian graphic designer around the twetnieth century. His V art work conveyed his ideas of simplicity through his extremely geometric and clean M designs. He did a lot of work for corporate companies and industries such as ‘American A I Airlines’ as well as designing the entire New York subway map. Massimo Vignelli was born on January 10, 1931 in Milan, Italy. During his life he G attended art schools and earned an architecture degree from the ‘Politecnico di Milano’ in 1953. S During the start of his career, his main area of expertise was graphic design for N corperate identity creation and products. S After marrying his wife Lella Vignelli in 1957, a few years later they established E their own design studio, the ‘Lella and Massimo Vignelli Office of Design and Architecture’ in Milan, Italy. The studio focussed on designing office products, I L furnitue, graphics and domestic products. Vignelli employed many geometric shapes in his designs such as cubes, pyramids, L spheres and cylinders in many, if not all of his designs. In 1971, Massimo and his wife M founded another firm, Vignelli Associates. His firm attracted very high profile clients seeking new and interesting designs for their products. Some of these clients included O I Knoll, Bloomingdale’s and IBM. Bass Saul Saul Bass was born on May 8th, 1920 and died April 25th, 1996. He was a graphic designer and filmmaker, well known for his design of film posters and title sequences. During his 40 year career, Bass worked for some of Hollywoods most renowned and greatest filmmakers at the time, these included Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder and Martin Scorsese. When working for Hitchcock, Bass designed effective and memorable title sequences, as well as inventing a new type of kinetic typography for films such as, North by Northwest, Vertigo and Psycho. Also, Bass has designed some of the most iconic and well known logos in the entirety of the US during that era such as, AT&T “bell” and “Globe” logo, Continetal Airlines “Jetstream” logo and United Airlines “Tulip” logo. After his work on Spartacus in 1960, he married his wife, Elaine Bass. After their marriage, most of Bass’s title design was made in close collaboration with his wife. After the birth of his two children, Saul and Elaine focussed more on family, title design and short filmmaking. One of their short films called ‘Why Man Creates’ earned and was awarded an Oscar. Crouwel was born in 1928 in Groningen, Netherlands. After leaving school, W He became a painter, creating works that showed Crouwels ideas of expresion- ism. After creating his first poster, he discovered his love for the organisation I of visual information, making his work have a clean and sleek aesthetic. In his work and designs, he has two consistent elements within them, the emotional M and rational aspect or the piece. Crouwel is a modernist and is impressd by neautral typefaces, he chooses aesthetics in his work over any other element, despite being a functionalist, meaning he wants his work to be comprehensible and readable to others. Crouwel started a design studio called ‘Total Design’ together with colleagues Benno wissing, Friso Kramer and Dick & Paul Schwartz. ‘Total Design’ was the C first bureau that was able to accept grand design tasks from the government and R commerial clients alike. In 1963, Crouwel and the O rest of ‘Total Design’ moved to Amsterdam to continue U cooperation with Eduard de Wilde. Over the next 20 years, W Crouwel designed catalogues, invitations, posters and brochures, E as well as a SM-design style, which L used normal and semi-bold letters. N L eVI LE Neville brody is an english graphic designer, Brody typograther and art director. He is known for his work on ‘The Face’ magazine and in 1994, brody created the company ‘Research ‘Arena’ magazine, as well as Studios’ and is a founding member of designing record covers for Fontworks. Also, he has recently become artists Cabaret Voltaire and the Head of the Communication Art & Design Depeche Mode. department at the Royal College of Art. He was born in Southgate, London on 23 April 1957. Many of his works as a student were discouraged for being too experimental and critisiced for not being commercial enough. He was almost kicked out of college for his unconvetional art and rebellious outlook, once putting the Queen’s head sideways on a postage stamp design. Paula Scher Paula Scher is one of the most renowned and influential greaphic designers in the world. Scher borders between pop culture and fine art within her work. Her images have entered into the American vernacular due to their relatable, smart and interesting designs. She began her career as an art director in the 1970s and early 80s, when her eclectic approach to typography became highly influential. Stefan Sagmeister Stefan Sagmeister was born in Bregenz, Austria on August 6, 1962. He is the co-founder to the design firm, ‘Sagmeister and Walsh’ which was established in partnership with Jessica Walsh, who is also a graphic designer. He has very provocative and interesting designs which show the redefinition of the status of graphic designers. He has also designed album covers for ‘The Rolling Stones’, Pat Metheny, David Byrne and ‘OK Go’. When he first started college, he enrolled onto an engineering course, however, he later changed his mind and studdied graphic design instead. Sagmeisters love for desginging lead him to start designing at the age of 15, working for an Austrian youth magazine, Alphorn. In 1987, owing to his remarkable performance, he earned a Fulbright scholarship for the New York based Pratt Institute. After 3 years of study in the U.S, he was called back to Austria for mandatory military service, choosing to do community service in a refugee centre. david david carson david CARSONDavid Carson is an experimental and unconventional graphic designer and art director; his style revolutionised the American graphic design scene during the 1990’s. He was born on the 8th September, 1954 in Corpus Christi, Texas. He was the art director or ‘Ray Gun’ magazine, where he introduced new and innovative typopraphies and unique layouts; he has also been claimed to be the ‘Godfather’ of ‘grunge typography’ which he regularly employed in his magazine works. Carson persued his graphic desgining passion later in life, starting off as a designer for a magazine which covered surfers interests. He was also previously ranked 9th best surfer in the world in 1989. Carson has worked for a vast numbers of magazines, creating his distinct chaotic typography and patterns, dissaray of photographs. Many of his works have a deeper and larger image that is not instantly apparent on the surface of his work. StephenStephen BlissBliss Stephen Bliss was employed as a senior artist for ‘Rockstar Games’ from 2001 to 2016 and helped to establish the highly recognisable illustrative style that helped define the look and feel and positioning of the Grand-Theft Auto franchise, and helped it become what it is today. His main work on GTA was painting video game box covers, posters, billboards and magazine covers, as well as many other successful games such as LA Noir, Red Dead Redeption and The Warriors. His work found home to many companies such as The Cartoon Network, Pepsi, Sony, Burton Snowboards, GQ, The Sunday Times and Massive Attack. In the late 90’s, Bliss worked on comic strips for Sega’s Sonic the Comic, Deadline Comics and the Guardian Newspaper by writing and illustrating the comic strips. .

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