Duncanrig Secondary School Department of Art&Design Art & Design Studies N4/5 Outcome 1: Art & Design Studies Learner’s Design Booklet Graphic Describe the things that have inspired and influenced Design designers and their work by: N4 1.1 Describing how designers use design materials, techniques and/or technology in their work N4 1.2 Describing the things that have influenced these designers and the work they produce N4 1.3 Expressing facts and personal opinions about the designers’ work A study of Saul Bass (1920 – 1996) CLICK ON LINK BELOW TO VIEW RELEVANT IMAGES http://designobserver.com/media/images/Saul-Bass-Pat-Kirkham-6_525.jpg http://www.saulbassposterarchive.com/wordpress/wp-content/uploads/2013/05/13_Environment-71.jpg http://illusion.scene360.com/wp-content/uploads/2013/11/saul-bass-movie-poster-07.jpg http://annyas.com/images/saul-bass/saul-bass-anatomy-of-a-murder-24-sheet.jpg What is Graphic Design? Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. American Institute of Graphic Artists (http://www.aiga.org/guide- whatisgraphicdesign/) Duncanrig Secondary School Department of Art&Design Art & Design Studies Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. Saul worked side-by-side with his wife Elaine Bass for much of his career. Together, they created some of the strongest graphic design in film to this day. Saul Bass was a great 20th-century American graphic designer, who created the corporate image and memorably stunning logos for numerous American companies. Saul Bass was, first and foremost a pioneering 1950s Hollywood designer, the founder of conceptual cover design, who created the motion picture title sequences and posters for a great many films. Saul Bass developed a simplified, symbolic design language that visually communicated all the essential elements of a film. Bass designed emblematic posters that made a stunning visual impact, thus revolutionizing animated film graphics and the visuals of film advertising. Born in the Bronx, Saul Bass was given a scholarship to the Art Students League in 1936.From 1944 until 1946 Saul Bass studied at Brooklyn College. He worked in New York as a freelance commercial artist for advertising agencies and companies, including Warner Bros. In 1946 Saul Bass went to Los Angeles, where he continued to work as a commercial artist. By 1952 he had a practice of his own, which was registered from 1955 as Saul Bass & Associates. In 1954 he received his first commission from the director Otto Preminger to design the title sequence for his film "Carmen Jones". This commission was followed in 1955 by others from Robert Aldrich and the Billy Wilder Film "The Seven Year Itch". That same year Saul Bass designed the title sequence for Preminger's "The Man with the Golden Arm" and it caused a sensation. Saul Bass became the leading title designer in Hollywood; the directors Bass worked in this capacity include Alfred Hitchcock ("Vertigo", "North by Northwest", "Psycho"), from 1960 Stanley Kubrick ("Spartacus", "The Shining"), from 1990 for Martin Scorsese ("Good Fellas", "Cape Fear", "The Age of Innocence", "Casino"); and, in 1993 Steven Spielberg: the title sequence for "Schindler's List". Between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony. In addition to his work for Hollywood, Saul Bass has created the corporate image of numerous companies, including United Airlines, AT&T, Minolta, Esso, BP, and Continental Airlines, for which he also designed the company logos. Duncanrig Secondary School Department of Art&Design Art & Design Studies Designer’s Name, Life Dates Colour Mood/Atmosphere/ Consider… Function & Purpose Feeling Primary, secondary, Shape tertiary What is the poster for? Consider… Warm & cold Consider… Does the piece Contrasts Source of shapes Consider… suggest any Complimentary Style of shape Client emotion, feeling? Subtle Repetition of Target market Do the colours Bold shape Product or event evoke anything to The source of colour Flow of shape Idea or theme you? Colour of solids, Movement in Desired effect Do the shapes? background, line shape Problem & Solution Does the lettering? Loose shape etc etc Does the colour help your etc understanding of the idea? etc Style Composition Consider… Consider… The historical period of the piece: Different elements Contemporary, modern Different scale of 50s, 60s, etc elements Layers of elements Movements in the Picture of poster Any design movement design the designer belonged Fixed grid of design design here. to: Points of tension Art Deco Art Nouveau etc etc Typography Consider… Media & Technique Font style Find out how this design Eg poster, serif, sans- has been produced. serif, script etc Size, weight etc. Line Structure Was it lithographic Orders of lettering such printing? as headline, small print Consider… Consider… Are there any special etc. Weight of line inks such as metallic or Colour & Outline Quality of line The repetition of fluorescent? Effects such as drop The role of line elements. Was it prepared on PC? shadow (does it separate, Primary and Is it hand illustrated? hold together, secondary motifs. Does it use photography? Does the lettering style in suggest Background. any way add to the movement? etc understanding of the Emphasise etc theme or idea of the perspective? poster? etc etc .