View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Queensland University of Technology ePrints Archive This is the author’s version of a work that was submitted/accepted for pub- lication in the following source: Silver, Jon & Alpert, Frank (2003) Digital dawn : a revolution in movie distribution? Business Horizons, 46(5), pp. 57-66. This file was downloaded from: http://eprints.qut.edu.au/41190/ c Copyright 2003 Elsevier. Notice: Changes introduced as a result of publishing processes such as copy-editing and formatting may not be reflected in this document. For a definitive version of this work, please refer to the published source: http://dx.doi.org/10.1016/S0007-6813(03)00072-7 “Digital Dawn: A Revolution in Movie Distribution?” Business Horizons Vol. 46, Issue 5. Sept-Oct. 2003 pp. 57-66 Jon Silver Lecturer, School of Marketing Queensland University of Technology, Brisbane QLD 4111 Australia
[email protected] Frank Alpert Associate Professor, School of Business University of Queensland, Brisbane QLD 4111 Australia
[email protected] “Digital Dawn: A Revolution in Movie Distribution?” Abstract How will the digital technology revolution impact the movie business? Hollywood developed a highly successful industrial system that has functioned well for almost a century in the sense that it enabled the Major film studios to largely control and dominate the industry. However, the new digital technology may now be propelling Hollywood toward the biggest technological transition since the creation of the studio system almost a century ago. For example, Major Hollywood studios are already beginning to provide video-on-demand (VOD) digital distribution of movies over the Internet.