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DATABASE covering 39 countries private access code page 1 INSIGHTS, FEATURES AND INTERVIEWS 31 articles on new trends, content, audience and advertising COUNTRY-BY-COUNTRY DATABASE The Television International Key Facts 2015 database is available on www.ip-network.com/tvkeyfacts Once connected with your personal code, you will be able to browse our exclusive country-by-country database which provides a detailed outline of the television landscapes, market by market. In particular, it details the TV landscapes with domestic and foreign channels, pay TV and digital TV as well as viewing patterns, differentiated audience figures and advertising expenditures, covering 35 European and 4 overseas countries. THIRTY-NINE COUNTRIES COVERED Europe: Austria, Belarus, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom. Overseas: Brazil, China, Japan, United States. PERSONAL ACCESS ACTIVATION

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TELEVISION INTERNATIONAL KEY FACTS — 2015 3 FACTS & FIGURES FROM THE ONLINE COUNTRY-BY-COUNTRY DATABASE

113 MILLION 97% OF EUROPEAN TV HOUSEHOLDS PEOPLE OWN AT LEAST 1 TV SET WATCHED THE 2014 SUPER BOWL IN THE USA 54% OF EUROPEAN HOUSEHOLDS OWN TWO OR MORE TV SETS 210 MILLION 74% VIEWERS OF EUROPEAN HOUSEHOLDS OWN A IN CHINA FOR THE ANNUAL CCTV SPRING FESTIVAL HDTV 12% OF EUROPEAN HOUSEHOLDS OWN A 35 MILLION DVR PEOPLE 22% WATCHED THE FINAL OF THE FIFA WORLD CUP OF EUROPEAN HOUSEHOLDS OWN A CONNECTED TV IN GERMANY (GERMANY-ARGENTINA) 81% OF THE HOUSEHOLDS IN EUROPE RECEIVE DIGITAL TV, 61 MILLION 90% IN THE EU VIEWERS 67% FOR THE EUROVISION SONG CONTEST FINAL SHOW OF EUROPEANS OWN A SMARTPHONE ACROSS EUROPE MORE THAN 17% OWN A TABLET IN EUROPE, IN THE UK 42% DO MORE THAN 2/3

OF THE TOP SERIES 58% IN 24 TV MARKETS WERE LOCAL PRODUCTIONS OF EUROPEAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET

4 TELEVISION INTERNATIONAL KEY FACTS — 2015 IN TOTAL THERE ARE 308 MILLION TV HOUSEHOLDS IN EUROPE 3h54 PER DAY AVERAGE VIEWING TIME IN THE EU1 NEW MEASUREMENT INSTITUTE IN UKRAINE TIME-SHIFTED VIEWING MEASURED IN 19 EUROPEAN COUNTRIES

MOST OF THE DIGITAL TV HOUSEHOLDS IN EUROPE 276 MILLION RECEIVE THEIR SIGNAL BY SATELLITE

EUROPEANS TV SHARE OF AD SPENDS INCREASED WATCH TV MONDAYS–FRIDAYS IN MORE THAN HALF DURING PEAK TIME AT 21:15 OF THE EUROPEAN TV MARKETS MORE THAN 143 MILLION TV SPOTS WERE BROADCAST IN EUROPE IN 2014 HIGHEST DAILY VIEWING TIME measured in Romania (5h40), lowest in German-speaking AVERAGE SPOT LENGTH IN EUROPE Switzerland (2h08) 22.5 SECONDS

HIGHEST INCREASE THE MOST ADVERTISED SECTORS ON TV ARE OF DAILY VIEWING TIME • was measured in Poland COMMUNICATIONS (+13 min) • FOOD • FINANCE, BANKING, 11 MARKETS INCREASED FINANCIAL INSTITUTIONS the audience measurement panel, biggest panel in Europe now in Italy (5,666 households)

1All individuals, excluding Malta, Monday–Sunday Source: EURODATA TV, local institutes

TELEVISION INTERNATIONAL KEY FACTS — 2015 5 KEY TABLES VIEWING TIME 8 BEST SINGLE PROGRAMMES 10 BEST RECURRENT SERIES 12 INSIGHTS & INTERVIEWS Consumption, behaviour, TV: what are the trends for 2015? (M6)

“ INTERVIEW: Trends analyses influence the M6 Group's programmes (M6)

International TV trends 2014–15 (Médiamétrie)

Young target groups follow TV content to the Internet (AGF)

From TV soap to platform (RTL Nederland)

TV branding: essential for storytelling in the digital age (Gédéon)

“ INTERVIEW: The power of live events Scan the QR & news: business channel (n-tv) codes and read all insights, features and “ INTERVIEW: The power of live events interviews & news: generalist channel (RTL TVI) from the Television International Key Facts 2015 “ INTERVIEW: Keys to success magazine! of a programme over time (FremantleMedia) TV: KING OF CONTENT

What are the keys of successful broadcast and content brands? Nowadays TV content’s consumption is plural: viewers are able to choose when and where they want to see what. Live events are the biggest audience magnets – especially in a sports year like 2014 with the Winter Olympics in Sochi and the football World Cup in Brazil – and an important part of a channel’s identity. Original local fiction and US content complemented with formats from innovative countries determine a successful programme grid. While the audience, especially the younger target groups, is totally connected, high quality content is a boost factor for mobile usage and drives online conversations. TV is King of Content, enabling viewers to be part of the biggest moments and events of the day as well as consuming their favourite programmes at any time on the device of their choice.

CSI: Cyber RTL TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI VIEWING TIME PER INDIVIDUAL (in minutes)

VIEWERS TARGET GROUP 2012 2013 2014 MAXIMUM PEAK DURING PEAK COUNTRY INDIVIDUALS MON–SUN MON–SUN MON–SUN MON–FRI MON-FRI

AUSTRIA 3+ 160 158 162 20:45 2 777 388 BELGIUM NORTH 4+3 197 197 201 21:00 2 872 532 BELGIUM SOUTH 4+3 231 230 233 21:15 2 072 546 CROATIA 4+ 263 255 259 21:00 1 781 146 FRANCE 4+ 230 226 221 21:15 26 060 013 GERMANY 3+ 222 221 221 21:00 31 191 264 HUNGARY 4+ 286 286 288 20:45 4 621 590 ITALY 4+3 257 261 262 21:30 27 056 546 LUXEMBOURG 12+ 1434 1475 1416 21:00 207 437 NETHERLANDS 6+ 196 195 200 21:00 7 222 068 SPAIN 4+ 246 244 239 22:30 18 920 575 SWITZERLAND (G) 3+ 136 1292 128 21:15 1 578 422 SWITZERLAND (F) 3+ 151 1412 143 21:15 587 822 SWITZERLAND (I) 3+ 166 1662 177 21:15 135 594 UNITED KINGDOM 4+ 241 232 221 21:00-21:15 25 814 647

EUROPE 235 234 237 EU 2379 23610 2349

BRAZIL 4+ 216 217 224 n.a. n.a. CHINA 4+ 164 159 157 n.a. n.a. JAPAN 10+ 206 189 1902 20:30 26 135 701 UNITED STATES 2+ 2925 293 282 21:30 112 711 774

AVERAGE VIEWING TIME HIGHEST VIEWING TIME in Europe increased by 3 minutes to ROMANIA 5h40 3h57 for all individuals in 2014 SERBIA 5h04 PORTUGAL 4h56 BIGGEST INCREASES IN VIEWING TIME POLAND +13 MIN (4h20) DURING PRIME TIME IN EUROPE approximately MANY EASTERN EUROPEAN COUNTRIES 276 MILLION VIEWERS are still extending their average viewing time are gathered in front of the TV

1Data refers to target group 12+; 2Due to a change of measurement institute figures are not comparable with previous years; 3Including guests; 4Data for 2011/2012; 5Data for 2012/2013; 6Data for 2013/2014; 7Data based on March-December period; 8Only September 17th-December 31st is taken into account; 9Weighted average without Malta; 10Weighted average without Malta, including Croatia since July 2013. Source: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

8 TELEVISION INTERNATIONAL KEY FACTS — 2015 DAILY VIEWING TIME INCREASING VIEWING TIME ON ADULTS TARGET GROUP IN EUROPE

4h10 4h02 4h06 3h58 3h47 3h47 3h37 3h28 3h23 3h09

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Television 1994-2015 - International Key Facts, Adults, Europe 1993-2014

GROWING Australia (Regional), Japan (Kansai), Japan (Nagoya), Malaysia Asia Pacific1 STABLE South Korea 2014: 2h41 Universe: 2 billon STABLE DECLINING China (National), Indonesia, Japan (Kanto), Kazakhstan, Mongolia, 2013: 2h41 17 Territories New Zealand, Pakistan (National), Phillipines, Taiwan, Thailand, Vietnam (National)

North America GROWING Canada (Quebec) 2014: 4h37 Universe: 330 million STABLE Canada (English) -9 MIN 3 Territories DECLINING USA 2013: 4h46

2 GROWING Brazil, Ecuador, Guatemala, Panama, Peru, Uruguay Latin America 2014: 3h33 Universe: 144 million STABLE Argentina +5 MIN 14 Territories DECLINING Colombia, Dominican Republic, Paraguay, Puerto Rico, Venezuela 2013: 3h28

3 Africa GROWING Senegal (Dakar) 2014: 3h16 -16 MIN Universe: 102 million DECLINING Egypt, Ivory Coast (Abidjan), Madagascar, Morocco, South Africa 6 Territories 2013: 3h32

4 Middle East GROWING Kuwait, Lebanon, United Arab Emirates 2014: 4h29 Universe: 73 million STABLE Saudi Arabia -10 MIN 11 Territories DECLINING Bahrain, Iraq, Israel, Jordan, Oman, Qatar, Syria 2013: 4h39

Worldwide Universe: 3,320 billion 2014: 3h13 2013: 3h14 2012: 3h17 -1 MIN 94 Territories

1Including India; 2Mexico is not included; 3Only South Africa and Morocco are measured on a people-meter basis; 4Only Lebanon, the United Arab Emirates and Israel are measured on a people-meter basis Source: EURODATA TV - One Television Year in the World 2015 issue - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

TELEVISION INTERNATIONAL KEY FACTS — 2015 9 TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI BEST SINGLE PROGRAMMES 2014 ALL INDIVIDUALS, EXCLUDING SPORTS

COUNTRY NAME CHANNEL GENRE RATING AUSTRIA ZEIT IM BILD 1 ORF 2 News 18.1% BELGIUM NORTH WAUTERS VS. WAES (CHANNEL VS. CHANNEL) Eén Game Show 32.0% BELGIUM SOUTH LE JOURNAL DE 19 HEURES (NEWS 19:00) RTL TVI News 20.4% BULGARIA NOVINI (NEWS 19:00) BTV News 19.8% CROATIA TVOJE LICE ZVUCI POZNATO (YOUR FACE SOUNDS FAMILIAR) Nova TV Reality Show 30.6% CYPRUS THE VOICE OF GREECE Antenna Reality Show 24.3% CZECH REPUBLIC TELEVIZNÍ NOVINY (TV NEWS) Nova News 24.1% DENMARK EUROSONG/FINAL DR 1 Variety Show 40.4% ESTONIA OG OPENING CEREMONY ETV Special Event 24.1% FINLAND ITSENÄISYYSPÄIVÄN JUHLAVASTAANOTTO (INDEPENDENCE DAY GALA) YLE TV 1 Variety Show 42.7% FRANCE INTOUCHABLES TF 1 Movie 23.5% GERMANY HEUTE-JOURNAL/WETTER ZDF News 44.0% GREECE ΓΙΟΥΡΟΒΙΖΙΟΝ (EUROSONG/FINAL) NERIT1 Variety Show 23.1% HUNGARY HÍRADÓ (NEWS) RTL Klub News 21.0% IRELAND THE LATE LATE TOY SHOW RTÉ One Talk Show 38.6% ITALY 64 FESTIVAL DI SANREMO (64TH SANREMO MUSIC FESTIVAL) Rai 1 Variety Show 19.2% LATVIA IZKLAUSIES REDZĒTS (YOUR FACE SOUNDS FAMILIAR) TV 3 Reality Show 14.5% LITHUANIA AUKSINIAI SVOGŪNAI 2014 LNK Variety Show 15.1% MACEDONIA X FACTOR/FINAL Sitel Reality Show 21.4% NETHERLANDS EUROVISIE SONGFESTIVAL FINALE (EUROSONG/FINAL) NPO 1 Variety Show 33.3% NORWAY KVELDEN FØR KVELDEN (THE NIGHT BEFORE THE NIGHT) NRK 1 Variety Show 37.2% POLAND TELEEXPRESS TVP 1 News 20.5% PORTUGAL SECRET STORY: DESAFIO/FINAL TVI Reality Show 20.2% ROMANIA ROMANII AU TALENT (GOT TALENT) Pro TV Reality Show 28.8% RUSSIA OG OPENING CEREMONY Perviy Special Event 17.0% SERBIA 70 GODINA POSLE/KORAK POBEDNIKA (70TH ANNIVERSARY LIBERATION) RTS 1 Special Event 24.3% SLOVAKIA V SIEDMOM NEBI TV JOJ Reality Show 20.3% SLOVENIA SLOVENIJA IMA TALENT (GOT TALENT) Pop TV Reality Show 29.4% SPAIN LO IMPOSIBLE (MISSION: IMPOSSIBLE) Tele 5 Movie 13.8% SWEDEN KALLE ANKA OCH HANS VÄNNER ÖNSKAR GOD JUL (DONALD DUCK AND HIS COMPANIONS) SVT 1 TV Movie 39.8% SWITZERLAND (G) TAGESSCHAU (DAILY NEWS 19:30) SRF 1 News 18.6% SWITZERLAND (F) LE JOURNAL (DAILY NEWS 19:30) RTS Un News 24.7% SWITZERLAND (I) IL QUOTIDIANO (NEWS 20:00) RSI La 1 News 29.6% TURKEY SURVIVOR Star Reality Show 11.0% UKRAINE NEW YEAR'S ADDRESS OF PRESIDENT JANUKOVICH 1+1 Special Event 15.4% UNITED KINGDOM NEW YEAR'S EVE FIREWORKS BBC 1 Special Event 21.5% BRAZIL BIG BROTHER Globo Reality Show 16.7% CHINA 2014 CCTV SPRING FESTIVAL EVENING CCTV 1 Variety Show 6.7% JAPAN THE 65TH NHK KOHUTA UTA GASSEN NHK 1 Music Show 29.6% UNITED STATES 86TH ACADEMY AWARDS ABC Variety Show 12.7%

1NERIT replaced EDT in May 2014 and started broadcasting as a replacement of the ERT group channels following the pubcaster's shutdown. Note: In this table sports events are excluded. Source: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

10 TELEVISION INTERNATIONAL KEY FACTS — 2015 SPORTS is the expected winner, followed by entertainment, fiction and factual programmes

SPORTS 58.1% The Voice of Holland ENTERTAINMENT 16.1% FICTION 13.3% REALITY SHOWS FACTUAL 11.6% (In % of Top 20 Programmes) The Voice (7 times in top list) Your face sounds familiar (5 times) Got Talent (5 times) are the most watched international entertainment shows

BIGGEST AUDIENCES 2014

210 MILLION CHINESE VIEWERS watched the annual CCTV Spring Festival

Eurovision Song Contest - Conchita Wurst 113 MILLION EUROVISION SONG US VIEWERS CONTEST SHOWS saw the 2014 Super Bowl in the US on FOX successful in a lot of markets, 61 MILLION most notably Denmark as well as EUROPEAN VIEWERS Greece and Netherlands. watched the Eurovision Song Contest final

TELEVISION INTERNATIONAL KEY FACTS — 2015 11 TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI BEST RECURRENT SERIES 2014 ALL INDIVIDUALS

COUNTRY NAME CHANNEL GENRE RUNS RATING AUSTRIA DIE ROSENHEIM COPS ORF 2 Crime 30 8.5% BELARUS MENTOVSKIE VOYNY (COP WARS) NTV-Belarus Crime 1 13.6% BELGIUM NORTH IN VLAAMSE VELDEN (IN FLANDERS FIELD) Eén Drama 10 29.5% BELGIUM SOUTH ESPRITS CRIMINELS (CRIMINAL MINDS) RTL TVI Crime 24 11.2% BULGARIA STYKLEN SVIAT (ADINI FERIHA KOYDUM) BTV Drama 1 19.7% CROATIA KUD PUKLO DA PUKLO Nova TV Telenovela 75 16.7% CYPRUS MPROYSKO Antenna Drama 1 16.3% CZECH REPUBLIC ORDINACE V RŮŽOVÉ ZAHRADĚ II Nova Comedy 80 18.2% DENMARK ARVINGERNE (THE LEGACY) DR 1 Drama 10 31.7% ESTONIA PILVEDE ALL Kanal 2 Drama 1 17.2% FINLAND n.a.2 n.a.2 n.a.2 n.a.2 n.a.2 FRANCE MENTALIST (THE MENTALIST) TF 1 Crime 30 13.2% GERMANY TATORT ARD Crime 45 12.1% GREECE ΚΑΤΩ ΠΑΡΤΑΛΙ (KATO PARTALI) Mega Comedy 15 23.8% HUNGARY BARÁTOK KÖZT RTL Klub Daily Soap 242 12.2% IRELAND LOVE/HATE RTÉ One Crime 6 25.3% ITALY DON MATTEO Rai 1 Comedy 26 13.8% LATVIA UGUNSGRĒKS TV 3 Daily Soap 1 12.6% LITHUANIA MOTERYS MELUOJA GERIAU (WOMEN LIE BETTER) TV 3 Daily Soap 1 14.2% MACEDONIA BURNI VREMINJA (ÖYLE BIRGEÇER ZAMAN KI) Sitel Drama 1 27.5% NETHERLANDS DIVORCE RTL 4 Drama 12 13.6% NORWAY MAMMON NRK 1 Crime 6 21.1% POLAND M JAK MILOŚĆ (L FOR LOVE) TVP 2 Daily Soap 77 18.8% PORTUGAL MAR SALGADO SIC Telenovela 91 14.9% ROMANIA LAS FIERBINTI Pro TV Comedy 1 15.5% RUSSIA ULYBKA PERESMESHNIKA Perviy Crime 8 10.6% SERBIA RAVNA GORA (THE RIFT OF A NATION) RTS 1 Drama 1 21.4% SLOVAKIA BÚRLIVÉ VÍNO Markíza Drama 1 17.8% SLOVENIA n.a.2 n.a.2 n.a.2 n.a.2 n.a.2 SPAIN EL PRÍNCIPE Tele 5 Drama 13 11.7% SWEDEN MORDEN I MIDSOMER (MIDSOMER MURDERS) SVT 1 Crime 5 15.5% SWITZERLAND (G) DER BESTATTER SRF 1 Crime 6 14.4% SWITZERLAND (F) CLEM RTS Un Comedy 5 9.7% SWITZERLAND (I) CASTLE RSI La 1 Crime 20 17.8% TURKEY KURTLAR VADISI PUSU (VALLEY OF THE WOLVES) ATV Action 20 10.4% UKRAINE VERNI MOJU LJUBOV Inter Drama 1 14.0% UNITED KINGDOM CALL THE MIDWIFE BBC 1 Drama 8 18.2% BRAZIL AMOR A VIDA Globo Telenovela 1 24.5% CHINA BECAUSE LOVE IS A MIRACLE Hunan TV SAT Drama 1 4.6% JAPAN DOCTOR-X EX Drama 11 13.0% UNITED STATES THE BIG BANG THEORY CBS Sitcom 24 7.6%

1Only the best episode is taken into account; 2No recurrent series was featured in the top programmes list Source: EURODATA TV, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

12 TELEVISION INTERNATIONAL KEY FACTS — 2015 TURKISH In 2014 DRAMA SERIES very successful in great MORE THAN 2/3 parts of Eastern Europe, of the top series in 24 TV markets especially Adini Feriha Koydum and Sila were local productions!

MOST SUCCESSFUL GENRE OF TV SERIES

DRAMA CRIME 30.2% 18.6% Adini Feriha Koydum

MOST POPULAR US SERIES

The Mentalist Grey’s Anatomy Castle

TELEVISION INTERNATIONAL KEY FACTS — 2015 13 KEY TABLES TV EQUIPMENT 16 SCREENS TECHNOLOGY 18 DIGITAL TELEVISION 20 ELECTRONIC AUDIENCE MEASUREMENT 22 INSIGHTS & INTERVIEWS One TV year in the world 2015 (Médiamétrie)

Understanding the future of the TV ecosystem (Enders Analysis)

Television: the media hub (RTL Belgium)

“Always on” — the young target group in focus (IP Deutschland)

Broadcasters out to conquer online communities (Médiamétrie)

YouTube: a close-up view of an illusionary giant (IP Deutschland)

FOCUS: My audience is also on Twitter (Médiamétrie)

TV & Twitter: the power of engagement (SPOT & GfK)

From TV Scan the QR to Total video (comScore) codes and read all insights, “ INTERVIEW: Multi-device video features and measurement in the US (comScore) interviews from the Television FOCUS: How will big data International analytics impact television? (ARF) Key Facts 2015 magazine! nPVR: the new generation of digital recorders (IDATE) TV: KING OF AUDIENCE

TV viewing, especially live, is yet on a very high level and one of the most important parts in our everyday life. Big international events, like the football World Cup, are still able to set new record breaking audiences. Due to the technological development, viewing behaviours continue to evolve and the increasingly multiscreen consumption of TV content blurs the boundaries between TV and online video viewing. Thereby, audience measurement is challenged by these innovations to find solutions that include all viewing on all screens in one currency. Broadcasters and producers have to provide high quality content for every device and usage, an opportunity for the media industry to create more sources of revenue and to commit themselves even more to the audience.

Let's Dance RTL TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI TV EQUIPMENT

DVD PLAYER/ BLU-RAY POPULATION HOUSEHOLDS TVHH TVHH MULTISET RECORDER DVR PLAYER COUNTRY (IN 000) (IN 000) (IN %) (IN 000) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH)

AUSTRIA 8 507 3 769 98.0% 3 631 45.2% 63.8% 20.4% 10.4% BELARUS 9 481 3 859 93.8%1 3 620 20.8% n.a. 0.3% n.a. BELGIUM 11 204 5 234 98.0% 5 254 49.1% 69.0% 40.7% 25.4% BULGARIA 7 246 2 730 99.4% 2 854 35.4% n.a. 3.1% n.a. CROATIA 4 247 1 5192 97.8% 1 485 22.8% 66.7% 2.0% 13.5% CYPRUS 858 306 98.7% 307 70.0% n.a. 0.5% n.a. CZECH REPUBLIC 10 512 4 3752 96.5% 4 273 38.8% 62.1% 2.9% 9.1% DENMARK 5 656 2 621 93.7% 2 456 75.5% 76.9% 10.7% 26.7% ESTONIA 1 316 597 96.0% 573 59.3% n.a. 5.3% n.a. FINLAND 5 472 2 595 95.0% 2 439 61.4% 57.3% 4.2% 24.4% FRANCE 65 836 27 923 97.0% 27 134 76.1% 71.8% 14.5% 25.2% GERMANY 80 767 40 384 96.9% 38 711 39.9% 67.1% 7.7% 26.3% GREECE 10 993 4 1352 100.0% 4 135 56.4% 51.5% 10.5% 29.9% HUNGARY 9 877 4 1062 95.6% 3 926 49.8% 66.5% 7.1% 12.0% IRELAND 4 606 1 707 93.0% 1 587 65.1% 93.9% 38.4% 14.7% ITALY 60 783 25 792 97.4% 24 744 68.2% 91.4% 14.5% 26.5% LATVIA 2 001 834 95.1% 751 54.0% n.a. 7.7% n.a. LITHUANIA 2 943 1 2672 97.1% 1 231 54.3% n.a. 3.4% n.a. LUXEMBOURG 550 209 97.0% 216 74.4% n.a. 8.1% n.a. MACEDONIA 2 066 5643 99.9% 564 34.3% n.a. 0.7% n.a. NETHERLANDS 16 829 7 513 97.4% 7 393 51.9% 82.4% 9.0% 22.1% NORWAY 5 108 2 349 98.0% 2 232 64.2% 75.5% 14.3% 47.6% POLAND 38 018 13 5722 95.6% 12 973 57.4% 45.3% 13.5% 11.8% PORTUGAL 10 427 4 063 96.4% 3 915 52.5% 80.2% 21.7% 19.8% ROMANIA 19 947 7 452 95.2% 7 470 46.3% n.a. 7.3% n.a. RUSSIA 143 700 52 7074 99.0%5 52 179 52.9% 18.3% 0.1% 18.3% SERBIA 7 147 2 4882 98.3% 2 431 47.0% n.a. 5.3% n.a. SLOVAKIA 5 416 1 7582 98.0% 1 723 71.5% n.a. 8.8% n.a. SLOVENIA 2 061 8622 97.9% 829 40.0% n.a. 9.1% n.a. SPAIN 46 512 18 253 99.3% 17 281 69.5% 76.3% 9.8% 16.1% SWEDEN 9 645 4 274 98.2% 4 876 64.5% 80.7% 8.9% 25.9% SWITZERLAND 8 140 3 618 92.0% 3 262 45.3% 80.2% 23.3% 42.1% TURKEY 76 668 20 705 97.7% 18 429 42.9% n.a. 10.6% n.a. UKRAINE6 45 246 17 402 96.5% 15 542 19.0% 25.3% 0.4% n.a. UNITED KINGDOM 64 308 26 703 94.3% 27 442 71.7% 84.0% 45.7% 23.1%

EUROPE 804 093 318 245 97.1% 307 868 54.3% 60.0%7 12.2% 22.0%8 EU9 506 537 214 553 96.8% 209 609 59.1% 73.6%10 16.3% 22.4%10

BRAZIL 202 769 57 324 97.7% 59 947 55.3% 59.2% 5.2% 8.6% CHINA 1 360 720 432 729 87.3% 429 714 33.8% 37.2% 0.0% 0.4% JAPAN 127 298 54 1664 96.5% 53 029 80.1% 33.7% 1.3% 45.0% UNITED STATES 318 892 122 651 97.2% 120 555 84.4% 79.0% 29.3% 33.3%

1For Minsk and cities with a population 15 000+; 2Census 2011 data; 3Census 2002; 4Data from 2013; 5Refers to cities with a population 100 000+; 6Since April 2014 Crimea is excluded from the universe; 7Weighted average without Belarus, Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Macedonia, Romania, Serbia, Slovakia, Slovenia and Turkey; 8Weighted average without Belarus, Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey and Ukraine; 9Without Malta; 10Weighted average without Bulgaria, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Romania, Slovakia and Slovenia; Source: IHS, IP NETWORK, local institutes, Eurostat, CIA World Factbook

16 TELEVISION INTERNATIONAL KEY FACTS — 2015 VTM Nieuws VTM

TELEVISION INTERNATIONAL KEY FACTS — 2015 17 TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI SCREENS TECHNOLOGY

TV FLAT TV HIGH SCREEN DEFINITION CONNECTED TV PC TABLET PC MOBILE SMARTPHONES BROADBAND COUNTRY (% OF TVHH) (% OF TVHH) (% OF TVHH) (% OF HH) (% OF POP.) (% OF POP.)1 (% OF POP.) (% OF HH)

AUSTRIA 66.8% 75.3% 18.3% 83.7% 18.3% 153.4% 54.7% 61.2% BELARUS 44.0% 42.9% 7.9% n.a. n.a. n.a. n.a. n.a. BELGIUM 83.0% 81.1% 22.7% 74.4% 16.9% 119.6% 64.0% 71.1% BULGARIA 48.1% 47.1% 10.8% 53.2% 0.0% 152.6% 80.6% 36.6% CROATIA 46.4% 44.7% 8.3% n.a. n.a. 119.1% 62.3% n.a. CYPRUS 84.0% 82.2% 25.2% 70.3% n.a. n.a. n.a. 79.3% CZECH REPUBLIC 71.2% 69.3% 18.1% 74.6% 10.5% 136.2% 72.4% 54.5% DENMARK 86.3% 84.0% 37.8% 89.9% 22.9% 169.3% 105.7% 88.2% ESTONIA 74.5% 73.0% 17.0% 72.0% 6.9% 153.7% 112.4% 69.0% FINLAND 81.4% 78.8% 22.3% 85.0% 25.0% 182.3% 104.8% 66.2% FRANCE 87.8% 86.1% 29.7% 83.0% 26.8% 105.4% 77.6% 66.6% GERMANY 85.8% 85.0% 38.0% 86.0% 27.1% 143.1% 73.4% 64.8% GREECE 78.0% 75.8% 12.0% 61.0% 5.6% 139.8% 62.8% 53.4% HUNGARY 68.6% 67.1% 17.1% 73.4% n.a. 109.8% 61.8% 55.8% IRELAND 83.7% 80.9% 22.7% 83.2% 17.6% 114.8% 63.8% 62.7% ITALY 85.6% 84.1% 16.9% 66.8% 10.6% 143.4% 81.1% 50.0% LATVIA 64.5% 63.0% 16.1% 88.0% 7.2% 128.1% 74.3% 55.4% LITHUANIA 57.6% 56.0% 14.3% 62.3% 5.5% 138.4% 43.6% 55.3% LUXEMBOURG 88.3% 84.8% 40.0% 97.5% n.a. n.a. 82.2% 86.0% MACEDONIA 48.0% 47.2% 10.9% n.a. n.a. n.a. n.a. n.a. NETHERLANDS 84.8% 82.8% 39.4% 95.4% 23.6% 110.2% 91.0% 82.6% NORWAY 90.9% 88.4% 37.1% 90.6% 16.2% 116.4% 82.4% 88.0% POLAND 70.1% 68.5% 22.7% 66.2% 11.4% 145.9% 63.5% 54.1% PORTUGAL 77.7% 75.9% 16.4% 82.0% 7.7% 158.9% 83.7% 64.3% ROMANIA 55.3% 54.1% 13.8% 57.0% n.a. 124.7% 49.5% 52.2% RUSSIA 67.2% 65.9% 17.0% 55.8% 7.1% 166.6% 56.8% 41.0% SERBIA 65.0% 63.9% 16.5% n.a. n.a. n.a. n.a. n.a. SLOVAKIA 68.7% 67.2% 15.8% 79.7% 10.4% 123.0% 60.9% 56.2% SLOVENIA 67.6% 65.8% 12.9% 74.0% 9.6% 104.4% 65.1% 54.6% SPAIN 85.3% 83.3% 18.9% 73.3% 11.1% 104.7% 72.6% 60.9% SWEDEN 80.8% 78.9% 29.7% 86.0% 21.0% 152.4% 94.9% 64.9% SWITZERLAND 86.7% 85.2% 35.5% 90.9% 36.3% 137.3% 86.4% 88.4% TURKEY 57.9% 56.8% 13.2% 49.8% 7.2% 95.3% 28.3% 37.9% UKRAINE 32.1% 44.8% 10.1% 50.6% n.a. 141.9% 53.4% n.a. UNITED KINGDOM 85.3% 83.2% 21.9% 90.3% 41.8% 130.5% 89.2% 78.5%

EUROPE 74.4% 73.7% 22.0% 71.6%2 16.8%3 134.5%4 66.5%5 58.1%6 EU7 81.1% 79.6% 24.9% 78.7%8 21.0%9 130.7%10 75.7%11 63.4%8

BRAZIL 68.7% 67.9% 23.3% 46.2% 9.5% 139.7% 30.9% 32.8% CHINA 52.8% 53.2% 14.2% 55.2% 7.4% 94.7% 63.6% 39.8% JAPAN 92.3% 90.2% 40.7% 88.4% 15.0% 121.3% 96.5% 74.0% UNITED STATES 87.3% 87.3% 32.5% 83.8% 40.7% 112.8% 82.8% 73.2%

1Figure is calculated on the number of private mobile phone contracts, in referance to the total population. One person can have more than one contract; 2Weighted average without Belarus, Croatia, Macedonia and Serbia; 3Weighted average without Belarus, Croatia, Cyprus, Hungary, Luxembourg, Macedonia, Romania, Serbia and Ukraine; 4Weighted average without Belarus, Cyprus, Luxembourg, Macedonia and Serbia; 5Weighted average without Belarus, Cyprus, Macedonia and Serbia; 6Weighted average without Belarus, Croatia, Macedonia, Serbia and Ukraine; 7Without Malta; 8Weighted average without Croatia; 9Weighted average without Croatia, Cyprus, Hungary, Luxembourg and Romania; 10Weighted average without Cyprus and Luxembourg; 11Weighted average without Cyprus Source: IHS, local institutes

18 TELEVISION INTERNATIONAL KEY FACTS — 2015 In the EU THE TABLET PENETRATION SURPASSED More than 74% of European TV households had a the 20% 2011 2012 2013 2014 FLAT SCREEN TV mark 2.7% 7.1% 14.2% 21% in 2014 TABLETS are very well distributed in UNITED KINGDOM 42% SWITZERLAND 36% Nearly ¾ GERMANY 27% of the TV households in Europe own a HDTV (73.7%) 2/3 of Europe’s population own a smartphone (66.5%)! In the EU it’s now 3/4 (75.7%) Development in the EU: CONNECTED TV reached almost 25% penetration in the EU 2011 33.1% 2012 51.8% 2013 64.0% 2014 75.7%

TELEVISION INTERNATIONAL KEY FACTS — 2015 19 TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI DIGITAL TELEVISION

ONLY DIGITAL DIGITAL DIGITAL ANALOGUE TVHH ALL DIGITAL IPTV CABLE SATELLITE TERRESTRIAL TERRESTRIAL COUNTRY (IN 000) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH) (IN % OF TVHH)

AUSTRIA 3 631 84.7% 7.7% 27.4% 52.5% 4.8% 1.0% BELARUS 3 620 52.6% 28.6% 5.0% 11.9% 7.1% 1.5% BELGIUM 5 254 85.6% 27.6% 48.6% 6.0% 0.9% 0.0% BULGARIA 2 854 93.9% 5.6% 22.1% 40.7% 25.5% 0.0% CROATIA 1 485 96.7% 24.0% 6.5% 12.4% 53.7% 0.0% CYPRUS 307 95.5% 22.3% 9.8% 4.1% 59.3% 0.3% CZECH REPUBLIC 4 273 94.6% 6.3% 11.2% 34.4% 42.6% 0.0% DENMARK 2 456 86.5% 18.9% 43.2% 9.4% 15.1% 0.0% ESTONIA 573 90.6% 31.4% 25.4% 10.3% 23.6% 0.0% FINLAND 2 439 100.0% 10.2% 60.3% 4.5% 25.0% 0.0% FRANCE 27 134 94.6% 41.1% 4.0% 34.9% 14.6% 0.0% GERMANY 38 711 78.7% 2.2% 26.9% 46.1% 3.5% 0.0% GREECE 4 135 100.0% 1.5% 0.0% 24.5% 74.0% 0.0% HUNGARY 3 926 74.0% 13.1% 20.2% 25.5% 15.2% 0.0% IRELAND 1 587 97.6% 4.2% 22.1% 56.9% 14.4% 0.0% ITALY 24 744 100.0% 0.3% 0.0% 26.7% 73.2% 0.0% LATVIA 751 81.9% 19.7% 18.8% 15.0% 28.3% 0.0% LITHUANIA 1 231 81.0% 10.8% 11.6% 9.3% 49.2% 0.0% LUXEMBOURG 216 99.9% 19.8% 46.6% 21.0% 12.6% 0.0% MACEDONIA 564 78.4% 16.9% 9.7% 3.4% 48.4% 0.0% NETHERLANDS 7 393 88.7% 23.5% 48.8% 9.7% 6.7% 0.0% NORWAY 2 232 95.1% 15.7% 31.4% 33.8% 14.2% 0.0% POLAND 12 973 85.4% 2.2% 18.0% 54.2% 11.0% 0.0% PORTUGAL 3 915 99.4% 33.8% 34.5% 17.7% 13.4% 0.0% ROMANIA 7 470 67.2% 0.9% 29.3% 32.8% 4.2% 2.6% RUSSIA 52 179 65.5% 7.7% 6.4% 35.2% 16.2% 7.9% SERBIA 2 431 52.2% 11.2% 10.0% 11.3% 19.7% 12.3% SLOVAKIA 1 723 79.5% 12.2% 10.9% 39.3% 17.1% 0.0% SLOVENIA 829 98.4% 31.9% 29.9% 7.0% 29.6% 0.0% SPAIN 17 281 99.5% 11.8% 6.4% 12.7% 68.7% 0.0% SWEDEN 4 876 74.4% 15.6% 17.2% 17.1% 24.5% 0.0% SWITZERLAND 3 262 77.1% 32.0% 52.0% 7.1% 1.6% 0.0% TURKEY 18 429 60.3% 1.6% 3.3% 53.4% 2.0% 37.2% UKRAINE 15 5421 42.4% 0.7% 8.7% 24.7% 9.9% 41.4% UNITED KINGDOM 27 442 100.0% 7.7% 13.3% 42.7% 36.3% 0.0%

EUROPE 307 868 81.1% 10.6% 14.3% 33.4% 23.1% 5.8% EU2 209 609 90.4% 12.1% 17.2% 32.9% 28.3% 0.1%

BRAZIL 59 947 72.8% 0.3% 12.5% 52.2% 7.8% 27.1% CHINA 429 714 84.6% 8.4% 42.8% 32.2% 1.2% 4.0% JAPAN 53 029 100.0% 7.9% 50.4% 29.6% 12.0% 0.0% UNITED STATES 120 555 96.1% 10.5% 40.9% 28.6% 16.1% 0.0%

1Since April 2014 Crimea is excluded from the universe; 2Without Malta Source: IHS, local institutes

20 TELEVISION INTERNATIONAL KEY FACTS — 2015 In 2014, more than 80% Most of the digital TV households in of European TV households received Europe receive their A DIGITAL TV SIGNAL. signal by

Development of the European digitalization satellite

81.1% 72.5% 76.2% 66.5% 55.0% 50.3% IPTV IS WIDELY

2009 2010 2011 2012 2013 2014 USED IN FRANCE 41.1% PORTUGAL 33.8% SWITZERLAND 32% In the EU the penetration was even higher with more than 90%

20 European countries have an ALL-DIGITAL HIGHEST DTT PENETRATION GREECE 74% TV SHARE ITALY 73.2% above 85%

Grey's Anatomy

TELEVISION INTERNATIONAL KEY FACTS — 2015 21 TV: KING OF CONTENT TV: KING OF AUDIENCE TV: KING OF ROI ELECTRONIC AUDIENCE MEASUREMENT OVERVIEW POPULATION LAUNCH OF REPRESENTED PEOPLE- PANEL INTERVAL OF POPULATION TVHH BY THE PANEL METER SIZE MEASURE- COUNTRY (IN 000) (IN 000) SERVICE (IN %) SYSTEM HH MENT

EUROPE AUSTRIA 8 507 3 631 GfK Austria, since 1968 100% 1991 1 605 1 sec BELARUS 9 481 3 620 GEVS, since 2008 63.6%1 2010 420 1 min2 BELGIUM NORTH 5 937 2 550 Audimétrie S.A., since 1996 100% 1989 750 1 sec BELGIUM SOUTH 4 404 2 030 Audimétrie S.A., since 1996 100% 1985 750 1 sec BULGARIA 7 246 2 854 GARB Audience Research Bulgaria, since 2006 100% 2001 1 045 30 sec CROATIA 4 247 1 485 AGB Nielsen Media Research, since 2002 100% 2002 810 1 min CYPRUS 858 307 Nielsen Audience Measurement, since 1998 100% 1998 375 1 min CZECH REPUBLIC 10 512 4 273 Mediaresearch, since 2002 100% 1997 1 833 1 sec DENMARK 5 656 2 456 TNS Gallup, since 1992 100% 1992 1 000 1 min ESTONIA 1 316 573 TNS Emor, since 1990 100% 2003 383 1 min FINLAND 5 472 2 439 Finnpanel Oy, since 1975 100% 1987 1 100 1 min2 FRANCE 65 836 27 134 Médiamétrie, since 1985 100% 1989 5 006 1 sec GERMANY 80 767 38 711 GfK Fernsehforschung, since 1985 100% 1985 5 640 1 sec GREECE 10 993 4 135 Nielsen Television Audience Measurement, since 1988 100% 1988 1 403 1 min HUNGARY 9 877 3 926 AGB Nielsen Audience Measurement, since 1992 100% 1994 1 040 1 min IRELAND 4 606 1 587 Nielsen TAM, since 1996 100% 1996 1 050 1 min ITALY 60 783 24 744 Auditel/Nielsen TV Audience Measurement, since 1986 100% 1986 5 666 1 min LATVIA 2 001 751 TNS Latvia, since 1993 100% 1999 3993 1 min LITHUANIA 2 943 1 231 TNS LT, since 1995 100% 2000 460 1 min MACEDONIA 2 066 564 Nielsen Audience Measurement, since 2007 100% 2008 400 1 min NETHERLANDS 16 829 7 393 Intomart/Nielsen Media Research, since 2000 100% 1987 1 220 1 sec NORWAY 5 108 2 232 TNS Gallup, since 2000 100% 1992 1 000 1 min POLAND 38 018 12 973 Nielsen Audience Measurement, since 1996 100% 1996 1 737 1 min PORTUGAL 10 427 3 915 CAEM/GfK, since 2012 100% 1993 1 100 1 min ROMANIA 19 947 7 470 Kantar Media, since 2012 100% 1998 1 320 1 min RUSSIA 143 700 52 179 TNS, since 1994 45.4%4 1996 5 000 1 min SERBIA 7 147 2 431 Nielsen Audience Measurement, since 2002 100% 2002 880 1 min SLOVAKIA 5 416 1 723 TNS Slovakia, since 2004 100% 2004 1 200 1 min2 SLOVENIA 2 061 829 Nielsen Television Audience Measurement, since 1999 100% 1999 450 1 min SPAIN 46 512 17 281 Kantar Media, since 1988 100% 1988 4 625 1 min SWEDEN 9 645 4 876 AGB Nielsen Media Research, since 1993 100% 1993 1 200 1 min SWITZERLAND (G) 5 062 2 334 Kantar Media, since 2013 100% 1985 1 000 1 sec5 SWITZERLAND (F) 1 761 777 Kantar Media, since 2013 100% 1985 600 1 sec5 SWITZERLAND (I) 324 151 Kantar Media, since 2013 100% 1985 270 1 sec5 TURKEY 76 668 18 429 TNS/Kantar Media, since 2012 64.0% 1990 4 000 1 min UKRAINE6 45 246 15 542 Nielsen Ukraine7, since 2014 100%8 1998 3 570 1 sec UNITED KINGDOM 64 308 27 442 Kantar Media, since 2010 100% 1981 5 100 1 min

OVERSEAS BRAZIL 202 769 59 947 IBOPE Media, since 1988 9 1989 5 081 n.a. CHINA 1 360 720 429 714 CSM Media Research, since 1997 100% 1999 8 000 1 min JAPAN 127 298 53 029 iNEX2 Video Research, since 1962 76.0% 1997 1 800 1 min UNITED STATES 318 892 120 555 The Nielsen Company, since 1950 100% 1981 21 263 1 min

1Until 2013 only cities with a population 50 000+ were covered, since 2014 the panel covers cities with a population 15 000+; 21 second is technically possible, but 1 minute data is being used; 3Annual average panel size; 4Cities with a population 100 000+ and aged 4+; 5On the basis of 1 second but the system requires 15 seconds to allocate the signal to a channel; 6Since April 2014 Crimea is excluded from the universe; 7Former institute: GfK Ukraine; 8Individuals in households with TV in cities 5 000+; 915 markets are being surveyed (Florianópolis, Campinas, Porto Alegre, Distrito Federal (Brasilia), São Paulo, Rio de Janeiro, Curitiba, Grand Belo Horizonte, Salvador, Vitória, Manaus, Goiânia, Fortaleza, Recife, Belém) Source: EURODATA TV, IP NETWORK, local institutes - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

22 TELEVISION INTERNATIONAL KEY FACTS — 2015 ELECTRONIC AUDIENCE MEASUREMENT PANEL INFORMATION

CABLE AND INTERACTIVE FOREIGN SATELLITE DIGITAL DTT APPLICATIONS TIME-SHIFTED GUEST COUNTRY CHANNELS CHANNELS CHANNELS CHANNELS IN DIGITAL TV VIEWING INCLUDED VIEWING INCLUDED

EUROPE AUSTRIA Yes Yes Yes Yes Yes1 Yes Yes BELARUS No Yes2 No No No No No BELGIUM NORTH Yes Yes Yes Yes n.a. Yes Yes BELGIUM SOUTH Yes Yes Yes Yes n.a. Yes Yes BULGARIA Yes Yes Yes Yes No No Yes CROATIA Yes Yes Yes Yes No No No CYPRUS Yes Yes Yes Yes No No No CZECH REPUBLIC Yes Yes Yes Yes No 3 Yes DENMARK Yes Yes Yes Yes No Yes 4 Yes ESTONIA Yes Yes Yes No No Yes 5 No FINLAND Yes Yes Yes Yes Yes Yes Yes FRANCE Yes Yes Yes Yes n.a. Yes Yes GERMANY Yes Yes Yes Yes No Yes Yes GREECE No Yes Yes Yes n.a. No Yes HUNGARY Yes Yes Yes Yes No Yes 6 No IRELAND Yes Yes Yes Yes Yes 3 Yes Yes7 ITALY No Yes Yes Yes No Yes Yes LATVIA Yes Yes Yes Yes No No No LITHUANIA Yes Yes Yes Yes No No No MACEDONIA Yes Yes Yes Yes No No Yes NETHERLANDS Yes Yes Yes Yes No Yes Yes NORWAY Yes Yes Yes Yes No Yes Yes POLAND Yes Yes Yes Yes No No Yes PORTUGAL Yes Yes Yes Yes No No No ROMANIA Yes Yes Yes Yes No Yes Yes RUSSIA Yes Yes Yes Yes No No No SERBIA Yes Yes Yes Yes No No Yes SLOVAKIA Yes Yes Yes Yes No 3 Yes SLOVENIA Yes Yes Yes Yes n.a. No Yes SPAIN Yes Yes Yes Yes Yes 3 Yes SWEDEN Yes Yes Yes Yes No Yes Yes SWITZERLAND (G) Yes Yes Yes Yes No Yes Yes SWITZERLAND (F) Yes Yes Yes Yes No Yes Yes SWITZERLAND (I) Yes Yes Yes Yes No Yes Yes TURKEY Yes Yes No No No No No UKRAINE8 Yes Yes Yes Yes No No No UNITED KINGDOM Yes Yes Yes Yes n.a. Yes Yes

OVERSEAS JAPAN No No Yes Yes No No No UNITED STATES n.a. Yes Yes Yes Yes 9 Yes Yes

1Partially; 2Cable channels only; 3Measured but not included in ratings; 4Viewing on the same day as live (VOSDAL) only; 5Started to be measured and included in the ratings since September 2014; 6Included since 1st October 2014; 7Guest viewing included in ratings but not in reach; 8Since April 2014 Crimea is excluded from the measurement; 9Web TV measurement since 2011 Source: IP NETWORK, local institutes, EURODATA TV / Médiamétrie Médiamat - reproduction forbidden, all rights reserved by MÉDIAMÉTRIE

TELEVISION INTERNATIONAL KEY FACTS — 2015 23 KEY TABLES TOP ADVERTISERS & ADVERTISING SECTORS 26

INSIGHTS & INTERVIEWS

The challenges of a revised Audiovisual Media Services Directive (egta)

“ INTERVIEW: Update on European studies (egta)

Payback 4: pathways to profit (Thinkbox)

Emotional journey to a new perfume (Aegis & IP Deutschland)

“ INTERVIEW: MirriAd and the native in video advertising (MirriAd)

The bright future of branded content (FremantleMedia)

Scan the QR “ INTERVIEW: easyJet, the new codes and read advertising strategy (easyJet) all insights, features and interviews “ INTERVIEW: The new challenges from the of programmatic buying (SpotXchange) Television International Key Facts 2015 magazine! TV: KING OF ROI

Centre stage in every media plan and by far the most effective advertising medium, TV advertising has been helped by the new ways of consumption to become even more creative, more personal and more effective. Branded content and product placements have enriched the marketer’s portfolios lately and new forms of in-stream video advertising using virtual placements are already reality. Moreover programmatic buying adds a completely new automated form of buying and selling. The combination of innovative advertising formats and the increasing engagement of the viewers is strengthening TV’s leading position in the market. Ongoing studies and new analysis of big data are further investigating the effectiveness of television advertising, its boost factors and spill-over effects for other media.

World Cup Winners 2014 ITV TV: KING OF OF CONTENT CONTENT TV: TV: KING KING OF OF AUDIENCE AUDIENCE TV: KING OF ROI TOP ADVERTISERS & ADVERTISING SECTORS

TV SHARE TOP 3 OF MEDIA EXPENDITURE ADVERTISING SECTORS

TV SHARE OF MEDIA COUNTRY EXPENDITURE TREND 1 2 3

AUSTRIA 28.0% ↑ FOOD COSMETICS/PHARMACEUTICALS HOME & GARDEN BELARUS1 52.7% ↓ SOFT DRINKS COSMETICS, PERFUMERY, BODY & HAIR CARE CONFECTIONERY BELGIUM 38.5% ↓ CULTURE, TOURISM & LEISURE FOOD & DRINKS BEAUTY & HYGIENE BULGARIA 87.0% = FOOD COSMETICS PHARMACEUTICALS CROATIA 85.7% ↑ COMMUNICATION/TELECOMMUNICATION FOOD RETAIL CYPRUS1 72.9% ↓ STORES/SHOPS SERVICES FINANCIAL SERVICES CZECH REPUBLIC 46.9% ↑ OTHER PROCESSING INDUSTRY FOOD & DRINKS CROSS-SECTION CATEGORIES DENMARK 35.3% ↑ CARS MOBILE COMMUNICATION RETAIL ESTONIA1 31.2% ↑ n.a. n.a. n.a. FINLAND1 22.5% ↓ FOOD RETAIL PHARMACAUTICAL PRODUCTS & MEDICINES FRANCE 35.5% ↓ FOOD BEAUTY CARE CARS & TRANSPORT GERMANY 46.9% ↑ RETAIL & MAIL ORDER FOOD COSMETICS & TOILETRIES GREECE 50.4% ↑ MOBILE COMMUNICATION FOOD/BEVERAGES MEDICAL-PHARMACEUTICAL HUNGARY 76.4% ↑ MEDICAL PRODUCTS TRADE FOOD IRELAND 35.0% ↑ RETAIL FOOD ENTERTAINMENT & MEDIA ITALY1 60.0% ↑ FOOD AUTOMOTIVE TELECOMMUNICATON LATVIA 49.7% ↓ RETAIL REMEDIES FINANCIAL INSTITUTIONS, SERVICES LITHUANIA 75.1% ↓ MOBILE COMMUNICATION RETAIL FINANCIAL INSTITUTIONS, SERVICES LUXEMBOURG 10.9% ↓ TRANSPORT HOUSEHOLD EQUIPMENT SERVICES MACEDONIA 93.8% = MEDICAMENTS MOBILE COMMUNICATION GOVERNMENT PROJECTS NETHERLANDS 53.0% ↑ FOOD RETAIL PERSONAL CARE POLAND 43.9% ↓ PHARMACEUTICAL PRODUCTS & MEDICINE FOOD RETAIL ROMANIA1 63.1% ↑ PHARMACEUTICALS/HEALTH BEVERAGES FOOD RUSSIA1 47.0% ↓ PHARMACEUTICALS FOOD PERFUMERY & COSMETICS SERBIA1 53.2% ↓ FOOD, NON-ALCOHOLIC BEVERAGES PHARMACEUTICALS RETAIL SLOVAKIA 69.5% ↑ BANKING, INSURANCE, FINANCIAL SERVICES TELECOMMUNICATION FOOD SPAIN1 41.7% ↑ BEAUTY & HYGIENE FOOD RETAIL & DISTRIBUTION SWEDEN 53.5% ↑ RETAIL FOOD/BEVERAGE/TOBACCO FINANCIAL ADVERTISING SWITZERLAND 32.9% ↑ FOOD PERSONAL HYGIENE/COSMETICS AUTOMOBILES TURKEY1 57.6% ↑ FOOD COSMETICS & PERSONAL CARE COMMUNICATION UKRAINE1 42.5% ↓ PHARMACEUTICALS ALCOHOL FOOD UNITED KINGDOM 41.3% ↓ FOOD FINANCE ENTERTAINMENT & LEISURE JAPAN 47.9% ↑ COSMETICS/TOILETRIES INFORMATION/COMMUNICATION FOOD USA 59.1% ↑ AUTOMOTIVE COMMUNICATION RESTAURANTS TOP 3

TELECOMMUNICATION/MOBILE COMMUNICATION FOOD FINANCE/BANKING/FINANCIAL INSTITUTIONS

1Net figures Source: Local institutes, gross figures Source: Local institutes

26 TELEVISION INTERNATIONAL KEY FACTS — 2015 TOP 3 ADVERTISERS

COUNTRY 1 2 3

AUSTRIA FERRERO PROCTER & GAMBLE XXXLUTZ BELARUS NESTLÉ PROCTER & GAMBLE MONDELEZ BELGIUM PROCTER & GAMBLE UNILEVER RECKITT BENCKISER BULGARIA PROCTER & GAMBLE MONDELEZ NESTLÉ CROATIA AGROKOR T-HRVATSKI TELEKOM HENKEL CYPRUS LIDL ALPHAMEGA OPAP CZECH REPUBLIC UNILEVER PROCTER & GAMBLE L'ORÉAL DENMARK DANSKE SPIL TDC UNILEVER ESTONIA n.a. n.a. n.a. FINLAND UNILEVER VALIO VEIKKAUS FRANCE L'ORÉAL PSA NESTLÉ GERMANY PROCTER & GAMBLE L'ORÉAL FERRERO GREECE MARINOPOULOS-CARREFOUR AB VASILOPOULOS DINO HUNGARY RECKITT BENCKISER ALLEGRO GROUP UNILEVER IRELAND UNILEVER PROCTER & GAMBLE DIAGEO ITALY PROCTER & GAMBLE BARILLA FERRERO LATVIA TELE 2 RECKITT BENCKISER PROCTER & GAMBLE LITHUANIA TELE 2 STUDIO MODERNA BITĖ LUXEMBOURG P&T LUXEMBOURG PEUGOT NISSAN MACEDONIA MACEDONIAN GOVERNMENT PROCTER & GAMBLE COCA-COLA NETHERLANDS UNILEVER PROCTER & GAMBLE JUMBO POLAND ALOFARM PROCTER & GAMBLE ORANGE ROMANIA EUROPEAN DRINKS PROCTER & GAMBLE RECKITT BENCKISER RUSSIA PEPSICO PROCTER & GAMBLE MARS SERBIA PROTON SYSTEM AGROKOR PROCTER & GAMBLE SLOVAKIA SLOVAK TELEKOM ORANGE TELEFÓNICA SPAIN RECKITT BENCKISER L'ORÉAL DANONE SWEDEN UNILEVER SV SPEL L'ORÉAL SWITZERLAND PROCTER & GAMBLE UNILEVER L'ORÉAL TURKEY UNILEVER PROCTER & GAMBLE TURKCELL UKRAINE PROCTER & GAMBLE MONDELEZ NESTLÉ UNITED KINGDOM PROCTER & GAMBLE UNILEVER BRITISH SKY BROADCASTING JAPAN n.a. n.a. n.a. USA AT&T VERIZON GEICO TOP 3

PROCTER & GAMBLE UNILEVER RECKITT BENCKISER

Source: Local institutes

TELEVISION INTERNATIONAL KEY FACTS — 2015 27 IMPRINT

TELEVISION INTERNATIONAL KEY FACTS 2015 ND 22 EDITION - SEPTEMBER 2015 DIGEST

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TELEVISION INTERNATIONAL KEY FACTS — 2015 28 The Mentalist RTL KLUB BROADCAST & DIGITAL MEDIA SOLUTIONS

IP Network, 100% RTL Group European most successful contents on every screen. company, provides broadcast IP Network has been a European advertising sales consultant and digital media solutions to agency for 24 years. The company offers advertisers valuable advertisers who want to reach keys to entering new exports territories. Working closely with ad- the European populations out- vertisers and agencies, IP Network endeavours to provide the best side of their home market. advertising solutions, enabling assessment of a foreign market and optimal media decisions. International representation of more than 50 major TV channels, IP Network has a worldwide presence. Thanks to a multicultural 20 radio stations and over 200 digital platforms across 12 coun- team of broadcast & digital media experts with thorough knowl- tries, IP Network links advertisers to a daily audience of millions edge of European markets, the company offers advertisers and of Europeans. Its powerful multiscreen portfolio gives access to agencies simple and direct access to foreign media.

30 TELEVISION INTERNATIONAL KEY FACTS — 2015 With interests in 54 television de Radiodiffusion (CLR) was founded in 1931. As a European pi- channels and 29 radio sta- oneer, the company broadcast a unique programme in several tions, RTL Group is the lead- languages using the same frequency. ing European entertainment RTL Group itself was created in spring 2000 following the network. merger of Luxembourg-based CLT-UFA and the British content production company Pearson TV, owned by Britain’s Pearson PLC media group. CLT-UFA was created in 1997 when the share- The Luxembourg-based company owns stakes in TV channels holders of UFA (Bertelsmann) and the historic Compagnie Lux- and radio stations in Germany, France, Belgium, the Nether- embourgeoise de Télédiffusion – CLT (Audiofina) merged their lands, Luxembourg, Spain, Hungary, Croatia and South East TV, radio and TV production businesses. Asia. It is one of the world’s leading producers of television Bertelsmann has been the majority shareholder of RTL Group content: from talent and game shows to drama, daily soaps since July 2001. RTL Group’s shares are publicly traded on the and telenovelas, including Idols, Got Talent, The X Factor, Good regulated market (Prime Standard) of the Frankfurt Stock Ex- Times − Bad Times and Family Feud. change as well as the Brussels and Luxembourg stock exchang- The roots of the company’s history date back to 1924, the year es. Since September 2013, RTL Group has been listed in the Radio Luxembourg first went on air. Compagnie Luxembourgeoise prestigious M-Dax stock index.

TELEVISION INTERNATIONAL KEY FACTS — 2015 31 INTERNATIONAL IP NETWORK – Marc Schorestene 45 boulevard Pierre Frieden – L 1543 Luxembourg +352 42142 4721 [email protected]

IP NETWORK Paris Carine Jean-Jean 16 cours Albert Premier – 75008 Paris – France +33 1 56 69 42 85 [email protected]

IP NETWORK Amsterdam Sumatralaan 47 – 1217 GP Hilversum – The Netherlands +31 35 711 39 34 [email protected]

IP NETWORK Brussels Avenue Jacques Georgin 2 1030 Brussels – Belgium +32 2 337 63 80 [email protected]

IP NETWORK Cologne Picassoplatz 1 – 50679 Cologne – Germany +49 221 456 21920 [email protected]

IP NETWORK London 22 Long Acre – London WC2E 9LY – England +44 20 7438 9861 [email protected]

IP NETWORK Milan Via Cosimo del Fante 15 – 20122 Milano – Italy +39 02 36752 900 [email protected]

APAC MAP Media Asia – Mark Pimbley 388 Exchange Tower, Room No.2915, 29th Floor, Sukhumvit Road Klongtoey, Bangkok 10110 THAILAND +66 (0) 800 645 789 [email protected]