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“ The art of oenology is a unique and moving process. Each and every step in this creative effort is a privileged experience. „

WWW.MYTAILOREDWINE.COM MyTailoredWine is a unique project that offers lovers of an exciting opportunity to become , creating an tailored to their own yTailoredWine is a unique project that offers Thus, as the great Luigi Veronelli, (a pioneering Mlovers of wine an exciting opportunity to ) would have said, “my privileged wine” become winemakers, creating an Italian wine is born: a tailor-made wine whose features embody personal taste. tailored to their own personal taste. This project, our personal taste, a wine able to interpret the most born in the spring of 2012 from an idea conceived by representative crus and the most beautiful Federico Genta Ternavasio and Paolo Torretta, is the of the peninsula, where are grown naturally realization of a dream: the dream for all wine lovers to through age-old methods and modern techniques, become “producers”, in the true sense of the word. An while always respecting the various contributions of educational and revolutionary experience: personally mankind, the earth and the grapes. select key characteristics, such as varieties and This highly innovative project, born out of a dream terroirs, cellar practices, aging techniques and the but firmly rooted in reality, aims to entice wine lovers final packaging; follow the entire production cycle that from all over the world. determines the character and personality of the wine; monitor each step actively and interactively through the support of multi-media information, dedicated bulletins and periodic meetings at the .

This is how a tailor-made wine is born according to each client’s needs and desires. In choosing between the various available options, you will be accompanied and assisted by a team of world-famous oenologists, capable of offering highly professional advice: this will ensure the final product truly corresponds to MYTAILOREDWINE COMES TO LIFE your personal tastes and preferences, making you feel ON THE WEB: like a real , a real agriculturalist and a real WWW.MYTAILOREDWINE.COM connoisseur. he project was born in spring T2012 out of an idea conceived by Federico Genta Ternavasio and Paolo Torretta. Both university graduates and with a passionate love of wine, they decided to develop and elaborate — supported by the expertise of Attilio Pagli and Emiliano Falsini, renowned oenologists who work all over the world — a website that offers connoisseurs the opportunity to create their own “custom made” wine, just like they would acquire a made to measure suit.

“We were contemplating a glass of our Walking into a wine shop to choose a bottle Paolo Torretta Federico Genta Ternavasio favorite wine, mulling over the dream of would no longer be enough; suddenly this THE IDEA having a of our own one day. We had felt cold and incomplete, too far removed ABOUT Paolo, 26, moved away from home 26 year-old Federico has an honors already discussed and fantasized about this from the passion and human experience that at 18 to study Economics at Bocconi degree in Law from the University of on any number of occasions, enveloped in goes into each and every bottle of wine. University, Milan; he has also studied at Turin, enhanced by a semester at the those warm and irrational sensations that We wanted to create a project that could US both New York University and Sciences- renowned “Center for Transnational only this superb nectar can instill... satisfy our deepest desire, to experience that Po in Paris, and has a background in Legal Studies” in London and six It’s clearly a complicated business — we moment in which we could open a bottle of finance after working at an investment months studying at the Faculty of said to ourselves — it needs a sizeable “our wine” while dining with our closest bank in New York. Law of Maastricht University. He is initial investment, as well as the right friends and family and recount its entire His love for wine inspired him to currently completing his training at a area, immense self-sacrifice, and limitless history”. become a qualified and law firm in Turin. patience…” enter this fascinating world along with His great passion for wine was Then, all of a sudden, we were struck by an Federico, through a project rooted in fostered by his father and uncle, in idea: we needed to find a way to enable wine Italy and Europe. This joint venture whose company he became a qualified lovers like us to become “producers” in the aims to reach out to all those who come sommelier. With Paolo Torretta he is true sense of the word, “masters” of their own to Italy from anywhere in the world, working to make a dream come true: vineyard, but without having to negotiate allowing them to live an unforgettable creating an innovative project that will all the pitfalls associated with running such experience and become a WineMaker. appeal to those who dream of becoming an operation directly. a wine producer, providing them with a unique and unrepeatable experience. STEP N.1 STEP N.2 STEP N.3 STEP N.4 STEP N.5 SELECTING THE SELECTING THE OENOLOGY AND PACKAGING GRAPE VARIETY CELLAR WORK

HOW DOES 1 2 3 4 5 IT WORK?

JANUARY - OCTOBER Selection of terroir and grape varieties

JANUARY - OCTOBER Viticulture tart your experience in the vineyard n ample choice of grape varieties his is where the work of the grower- ecide precisely what “cut” to ottles: you may prefer the shapely by choosing, from some of the will be made available to you, producer begins. , topping, give to your wine. Tap into grace of a Bordeaux bottle — classic APRIL - JUNE S A T D B Choosing the barrels world’s most prestigious terroirs, the carefully selected and analyzed by your tying up canes, spraying against vine the international experience and or high-shouldered — or the solidity one that best matches your preferences. winemakers, so that they can express diseases, careful selection of grapes knowledge of your winemakers. Get and elegance of a Burgundy. These are their full potential in their individual at time, and grape-picking. involved in the creation of a single- just some of the possibilities that will OCTOBER - NOVEMBER Oenology and cellar rom the chalky and clayish soils high level zones. Imagine moving up and down the vine wine or of a blend, assembled allow you to leave your own personal of the “white lands”, typical of the rows to observe the growth of the buds, with different grape varieties in order mark on your wine. You will also be work F great crus located in the Langhe, to the AVAILABLE GRAPE VARIETIES: the sap rising day by day, the flowering to bring out their full potential, and offered the choice between a standard richness and complexity born out of the of the , the hardening of the canes customize them to fit your own specific bottle and a magnum. STARTING FROM THE encounter between fluvial and alluvial - and finally, the selection of the finest taste and personality. FOLLOWING YEAR soils in the Bolgheri and Maremma - bunches, fruit of the mutual love affair he label: the choice of label is a Packaging areas, passing through the archetypal - between the grower and the soil. Ttrue reflection of your own taste backbone of the Classico - and personality. You will also be free region, whose rocky soil is mixed with - ollow the progress of scheduled to decide the name of your wine. Let pebbles and stones. Fworks in the vineyard and remain yourself be guided by our staff in the connected on a daily basis with choice of the form of the label and AVAILABLE TERROIRS: everything going on in your plot choose the materials and colors you through multimedia devices. It will be prefer from our catalogues. - (Gattera) up to you to decide when to intervene - Chianti Classico (Gaiole in Chianti) and, acting on advice from expert artons and wooden cases: choose - Bolgheri oenologists, how to select the grape Cbetween the simplicity and bunches when they are fully ripe and lightness of cardboard and the timeless ready for harvesting. elegance of a wooden case, with the option of one, three, and six-bottle containers. Each can be personalized according to your own specific preferences and requirements. BAROLO AVAILABLE GATTERA TERROIRS

BAROLO GATTERA SURFACE AREA: 1 hectar his cru is located in the township is the same, however: along with “Bricco of La Morra. The “Gattera” place Rocca” and “Conca dell’Annunziata”, CHIANTI CLASSICO T GEOLOGICAL COMPOSITION name derives from the root “Gateria” the “Bricco Gattera” cru, which GAIOLE IN CHIANTI OF THE SOIL: that could already be found on land measures approximately one hectare, is Tortonian soil; clayish and slightly maps in 1340. The vineyard expands in a member of the trinity of areas that are BOLGHERI calcareous, it adds elegance and a bowl shape, allowing it to welcome the best suited for the Barolo produced in complexity to the wine. The presence morning and midday sun. the community of Annunziata. of magnesium oxides and manganese The symbol of this cru is a Lebanon This vineyard, located on the border with facilitates maturation of the tannins. cedar, which rises impressively at the Castiglione Falletto, produces top of the vineyard and can be seen that go beyond the usual stereotypes ALTITUDE ABOVE SEA LEVEL: from many locations in the Langhe for La Morra (medium bodied 250-300 meters. area. The tree was planted in 1856 wines, that are soon ready for market to commemorate the marriage of and do not enjoy the same longevity as EXPOSURE: Costanzo Falletti di Rodello and Eulalia other, more structured Barolos). Southeast-Southwest. Della Chiesa di Cervignasco: they This is because the two types of subsoil wanted to leave a sign of their love on that characterize the Langhe area, the TRAINING SYSTEM: these lands as a symbol for generations Tortonian (linked to the La Morra, Guyot to come. Verduno, Novello and partially Barolo Here the soil is typically Tortonian, rich districts) and Helvetian (a feature of ESTATE: in magnesium oxides and manganese. the Castiglione Falletto, Monforte Cordero di Montezemolo These features provide the wines and Serralunga districts) overlap and with softness, velvety aromas and a intersect at this specific geographic distinctive nose. point. In conclusion, it can be affirmed that he La Morra Barolo is well the Barolo produced from the “Bricco Tknown for its finesse, elegance, Gattera” cru combines the elegance and spontaneity and fruity notes: all softness typical of the Tortonian soil these characteristics mean it can with the full bodied structure that is a be appreciated early, especially in feature of the adjacent Helvetian soil of comparison with other Barolos coming Castiglione Falletto, enabling the wine from the Castiglione Falletto and to age perfectly over a longer period. Serralunga d’ Alba areas. Not all the Barolo produced in La Morra uminosity is another fundamental Lfactor: in addition to the abundant sunlight, the vines also bathe in the hese benefit from an reflection of the sun’s rays from the CHIANTI CLASSICO Tideal . They enjoy BOLGHERI water. The excellent insulation resulting GAIOLE IN CHIANTI classic continental temperatures, with from this microclimate is softened by sweltering summers and rather harsh remarkable daily temperature swings winters, while there is a significant from day to night, (especially during difference between daytime and summer), which allow consistent nighttime temperatures. ripening of the grapes.

SURFACE AREA: 35 hectares he pathfinder in discovering the n terms of composition, the soils Tpotential of this side of Tuscany was Iof Bolgheri are widely varied: they GEOLOGICAL COMPOSITION Marquis Mario Incisa della Rocchetta range from clays to sands as well as OF THE SOIL: who planted the first Cabernet vineyard combinations of clay and loam. It should Sedimentary, probably originated in Castiglioncello in Bolgheri in 1944 in be noted, however, that it is the rocky during the Pleistocene era. It has a an attempt to create a truly original substratum, calcareous in nature and rocky consistency and is composed of wine. containing limestone and sandstone, clays, limestone and sandstone. which confers a special character to he estate lies among gentle hills, these grapes and wines, which develop ALTITUDE ABOVE SEA LEVEL: Tsurrounded on three sides by into a vigorous and vibrant expression 60-70 meters Mediterranean scrub, and overlooks of their territory of origin. the sea of the Tuscan archipelago. When the roots of the vines reach this EXPOSURE: The territory features a special substratum they are forced to “work”, South, West climate due to its proximity to the struggling to find water that is then SURFACE AREA: 100 hectares s far as the geological composition Mediterranean Sea: refreshing sea slowly but steadily absorbed, assuring Aof the soils is concerned, the TRAINING SYSTEM: breezes and the sea itself have a balanced vegetative growth. GEOLOGICAL COMPOSITION substratum is made up of marly Spurred cordon. notable influence on the personality OF THE SOIL: limestone, shale and sandstone. It of the grapes, which are also protected The substratum consists of marly is possible to identify two common ESTATE: from the cold inland winds by the hills limestone, shale and sandstone. The elements in the terrain: clay and, in Michele Satta behind. soil structure is mainly composed several areas, limestone. of rocks, limestone and pebbles, — ideal for Sangiovese grapes — and of sandstone and clay in specific eleto Castle rises majestically his soil composition helps retain vineyards like the “ Casi” Mfrom the enchanting Chianti Ta significant amount of humidity, Classico landscape at the end of an which is very helpful in dry seasons and ALTITUDE ABOVE SEA LEVEL: elegant boulevard lined with cypresses gives a strong and austere personality 360-530 meters and juniper bushes. The structure to wines that are a perfect reflection of emerges from sun-kissed fields and the character of this terroir. EXPOSURE: vineyards, just a stone’s throw from West, South, East the border that once separated the Republics of Siena and Florence. TRAINING SYSTEM: Guyot and spurred cordon

ESTATE: Castello di Meleto In the heart of the Langhe, in Meleto Castle rises majestically In Bolgheri since 1974, Michele the very centre of the Barolo in the enchanting Chianti Satta is without doubt one of the PARTICIPATING area, a 150-year old Lebanon Classico landscape. It emerges forerunners, along with a few cedar dominates 30 hectares of from sun-kissed fields and others, of this area. The passion vines. This precious land works vineyards, just a stone’s for the soil, the fascination of a ESTATES quietly season after season, throw from the border that product which expresses both producing some of the wines once separated the Republics technique and culture, the that have made Piedmont of Siena and Florence. The discovery of finding himself in renowned throughout the castle once belonged to the an area of very high viticultural world. It is the Monfalletto Benedictine monks of the Badia potential, the encounter with estate, which belonged to the a Coltibuono abbey, and the consulting winemaker Attilio aristocratic Falletti family for name “Meleto in Chianti” is Pagli, still a dear friend and over six centuries, and is now cited for the first time in 1269, collaborator in his work. All owned by Giovanni Cordero as the property of Rainerii de these things, together with his di Montezemolo and his sons, Ricasolis, the dynasty which has strong love for a wonderful Alberto and Elena. handed down this name, from woman, Lucia, drove him to generation to generation, until become a producer of wine and 1968. to run the risk that these desires would become his entire life.

GRAPES: GRAPES: GRAPES: Barolo D.O.C.G appellation: Chianti Classico D.O.C.G SuperTuscan: 100% to be 100% Nebbiolo. appellation: Min. 80% chosen freely. Sangiovese, 20% to be chosen freely. SuperTuscan: 100% to be chosen freely.

TERROIR: TERROIR: TERROIR: Gattera Gaiole in Chianti Bolgheri

SELECTED OENOLOGIST: SELECTED OENOLOGIST: SELECTED OENOLOGIST: Alberto Cordero Emiliano Falsini Attilio Pagli di Montezemolo PURCHASE PAYMENT SHIPPING OPTIONS OPTIONS COSTS “ The MyTailoredWine service requires your direct involvement in the creation 1. PAYMENT WITH A PAYPAL CREDIT CARD. Shipping costs are not included in the Glowing wine of your own wine. This begins online, with the choice of the terroir, and then Easy, simple, and safe: Paypal is the best and most convenient way to pay. final price. continues throughout the entire production phase, in which you will remain in Transactions can be completed directly through our website (currently under To know the price of shipping costs on the palate regular direct contact with the and consultants. development). for the countries covered by our distribution network, you can look at lingered, TERROIR AND GRAPE VARIETIES 2. PAYMENT BY DIRECT BANK TRANSFER. our website, in the “ Terms” section. Based on the information provided by our consultants, you will choose between If you would prefer to pay with a direct bank transfer, our bank details are as swallowed. our selected terroirs and grape varieties. follows: Bank: Intesa Sanpalo, Torino Branch n.24 Crushing in WINE Bank Address: Corso Filippo Turati, 18, 10128 Torino IBAN: IT64 B030 6901 0241 0000 0063 738 You will have absolute freedom of choice, in accordance with your oenologists’ COUNTRIES NOT COVERED the BIC: BCITITMMXXX advice, regarding winemaking operations in the cellar. BY OUR DISTRIBUTION NETWORK grapes of PACKAGING: BOTTLES, LABELS, WOOD 3. PAYMENT BY CERTIFIED, NON-TRANSFERABLE BANKERS’ DRAFT. For countries not yet covered by our MyTailoredWine will accept payment by way of a certified, non-transferable Before bottling begins, you will be able to select one of a range of models. distribution network, we would advise Burgundy. bankers’ draft, to be sent to our headquarters: Our staff will present you with various graphic proposals (including you to request a precise estimate for MyTailoredWine s.r.l.s, Via Giolitti 24, 10123 Torino, Italia typographical effects such as surface relief, gold or silver foil and special inks) shipping costs from our customer Sun’s heat it is. When sending your certified, non transferable bankers’ draft, MyTailoredWine for the creation of your labels. services team before completing your suggests that you use either a courier such as DHL, MailBoxes or UPS or With the help of a catalog sent to your address, you will be able to decide between order. Please e-mail your request to: Seems to a secret registered mail with a return receipt. different models of papers and colors. [email protected]. touch telling me We have a range of models of wooden cases. There is also the option of having Based on your specific requirements personalized bottle cartons (six bottles per carton). and the shipping address you indicate, we will advise you of the actual costs of memory. „ Payment is requested as winery operations progress. shipping the goods, so that you will be The payment schedule is approximately outlined below: able to agree to a payment method and subsequently complete your order. WHAT ARE THE APPROXIMATE PRICES? James Joyce (1882 – 1941) HARVEST FERMENTATION AND AGING PACKAGING

The price, available on request, related to a supply of 300 bottles, is defined by From January From October From the choices made by the client. to September to February February The final price includes: the grapes, the winemaking and all materials including bottles, label design and packaging. It also includes the value of the professional 30% 50% 20% consultancy that is provided and the time our winemakers dedicate to clients. The price does not include shipping costs. If you prefer to pay the whole amount between January and September, we will offer you a 5% discount on the final price.

If you would like to purchase more barrels, we would be happy to offer the following discount based on the quantity required:

2-3 BARRELS 4-7 BARRELS

5% 10% WWW.MYTAILOREDWINE.COM

GRAPHIC DESIGN: STUDIOLABO