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Channel Profile Channel Profile – Malay Segment Jan – Jun 2016 Home of signature entertainment on the Astro Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME Channel 104 & 123 (HD) Gender Age Group Location 30% 26% Male 79% Urban (Index: 99) 20% 16% 14% 47% 11% 13% 13% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 53% Astro Ria Total TV Monthly Net Reach Occupation HH Income (Ave. Past 6 Months) 40% 37% 40% 35% 10.144 mil 30% 27% 30% 26% 19% 18% 20% 15% 20% 9% Ave Top 10 Prog viewership 10% 10% 6% 5% 0% 0% 2,365K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Ria Total TV Astro Ria Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Kilauan Emas Channel 105 Gender Age Group Location 30% Male 22% 72% Urban (Index: 91) 16% 20% 14% 49% 12% 11% 12% 12% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Prima Total TV Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 50% 40% 38% 34% 31% 9.696 mil 40% 31% 30% 30% 16% 20% 16% 20% 14% 8% Ave Top 10 Prog viewership 10% 10% 5% 4% 0% 0% 716.2K RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Prima Total TV Astro Prima Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Sembang Teh Tarik, Super Spontan Super Star, Lawak Solo Channel 132 Gender Age Group Location 28% Male 30% 18% 76% Urban (Index: 95) 20% 15% 49% 11% 11% 11% 10% 5% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Warna Total TV HH Income Monthly Net Reach Occupation (Ave. Past 6 Months) 40% 34% 50% 32% 5.924 mil 39% 30% 40% 30% 26% 20% 16% 17% 8% 20% 16% 10% 5% 5% Ave Top 10 Prog viewership 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 725.5K PMEBs Blue Collar Students Housewife Below Astro Warna Total TV Astro Warna Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Pencetus Ummah, Tahfiz Muda Channel 106 Gender Age Group Location 30% Urban (Index: 92) Male 21% 73% 20% 17% 14% 14% 48% 11% 13% 11% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Female Astro Oasis Total TV Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 33% 35% 31% 40% 8.792 mil 32% 31% 30% 30% 25% 20% 16% 20% 19% 15% 15% 11% Ave Top 10 Prog viewership 10% 5% 10% 5% 5% 0% 0% 572.4K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Channel 131 Gender Age Group Location 27% Male 30% 66% Urban (Index: 83) 20% 16% 17% 53% 11% 12% 12% 10% 5% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 47% Astro Citra Total TV Female Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 37% 40% 35% 36% 40% 5.937 mil 30% 26% 30% 18% 20% 20% 15% 15% Ave Top 10 Prog viewership 6% 10% 10% 3% 5% 0% 0% 566.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more. Channel 135 Gender Age Group Location 30% Male 25% 81% Urban (Index: 103) 20% 16% 14% 14% 49% 12% 12% 10% 7% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Maya HD Total TV Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 37% 36% 40% 40% 7.416 mil 27% 30% 30% 22% 20% 18% 20% 16% 20% 10% Ave Top 10 Prog viewership 7% 6% 10% 10% 0% 0% 959.6K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Maya HD Total TV Astro Maya HD Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. Channel 134 Gender Age Group Location 30% 28% Male 83% Urban (Index: 105) 20% 15% 14% 15% 12% 51% 10% 10% 6% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Female Astro Mustika HD Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 38% 40% 50% 39% 4.800 mil 40% 30% 20% 18% 30% 23% 20% 20% 16% 20% 9% 9% Ave Top 10 Prog viewership 10% 7% 10% 0% 0% 738.0K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133 Gender Age Group Location 30% Male (Index: 98) 19% 19% 78% Urban 20% 13% 13% 14% 46% 10% 12% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 54% Female Astro Bella Total TV Monthly Net Reach Occupation HH Income (Ave. Past 6 Months) 50% 40% 42% 2.891 mil 29% 40% 30% 28% 22% 30% 23% 20% 20% 20% 14% Ave Top 10 Prog viewership 7% 8% 10% 10% 6% 0% 0% 84.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Pelangi features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV. Channel 142 Gender Age Group Ethnic Location 30% Male 22% 85% Urban (Index: 107) 18% 20% 15% 15% 12% 49% 9% 9% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay Female 51% Pelangi Total TV 88% Viewers Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 35% 31% 40% 30% 25% 1.268 mil 30% 28% 26% 25% 20% 23% 20% 17% 13% 20% 15% 8% Ave Top 10 Prog viewership 10% 3% 10% 5% 0% 0% 39.3K RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141 Gender Age Group Ethnic Location 30% 24% Male 78% Urban (Index: 98) 20% 16% 18% 14% 54% 12% 10% 10% 8% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay 46% Female Bintang Total TV 93% Viewers Monthly Net Reach Occupation HH Income (Ave. Past 6 Months) 35% 31% 40% 1.484 mil 32% 30% 24% 30% 29% 25% 20% 15% 15% 13% 20% 17% 15% 15% 10% Ave Top 10 Prog viewership 10% 5% 2% 0% 0% 58.9K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Anchored by first-run and exclusive mega-hit Korean drama series, the exciting line-up is complemented by top-notch programmes from a broad selection of other major genres that will appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities. Channel 393 Gender Age Group Ethnic Location 30% 26% Malay Male 81% (Index:128) 76% Urban (Index: 96) 20% (Index: 63) 14% 15% 14% 10% Chinese 46% 11% 10% 10% 10% 1% Indian (Index:9) 0% 6% Others (Index: 108) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other 54% Female ONE HD Total TV 1% Bumiputra (Index: 108) Occupation HH Income Monthly Net Reach (Ave.
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