Channel Profile – Malay Segment Jan – Jun 2016 Home of signature entertainment on the Astro Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME Channel 104 & 123 (HD)
Gender Age Group Location
30% 26% Male 79% Urban (Index: 99) 20% 16% 14% 47% 11% 13% 13% 10% 7%
0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 53% Astro Ria Total TV
Monthly Net Reach Occupation HH Income (Ave. Past 6 Months)
40% 37% 40% 35% 10.144 mil
30% 27% 30% 26% 19% 18% 20% 15% 20% 9% Ave Top 10 Prog viewership 10% 10% 6% 5% 0% 0% 2,365K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Ria Total TV Astro Ria Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Kilauan Emas Channel 105
Gender Age Group Location
30% Male 22% 72% Urban (Index: 91) 16% 20% 14% 49% 12% 11% 12% 12% 10%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Prima Total TV
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 50% 40% 38% 34% 31% 9.696 mil 40% 31% 30% 30% 16% 20% 16% 20% 14% 8% Ave Top 10 Prog viewership 10% 10% 5% 4%
0% 0% 716.2K RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Prima Total TV Astro Prima Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Sembang Teh Tarik, Super Spontan Super Star, Lawak Solo Channel 132
Gender Age Group Location 28% Male 30% 18% 76% Urban (Index: 95) 20% 15% 49% 11% 11% 11% 10% 5%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Warna Total TV
HH Income Monthly Net Reach Occupation (Ave. Past 6 Months) 40% 34% 50% 32% 5.924 mil 39% 30% 40% 30% 26% 20% 16% 17% 8% 20% 16% 10% 5% 5% Ave Top 10 Prog viewership 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ 725.5K PMEBs Blue Collar Students Housewife Below
Astro Warna Total TV Astro Warna Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Pencetus Ummah, Tahfiz Muda Channel 106
Gender Age Group Location
30% Urban (Index: 92) Male 21% 73% 20% 17% 14% 14% 48% 11% 13% 11% 10%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Female Astro Oasis Total TV
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 33% 35% 31% 40% 8.792 mil 32% 31% 30% 30% 25% 20% 16% 20% 19% 15% 15% 11% Ave Top 10 Prog viewership 10% 5% 10% 5% 5% 0% 0% 572.4K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres.
Channel 131 Gender Age Group Location
27% Male 30% 66% Urban (Index: 83) 20% 16% 17% 53% 11% 12% 12% 10% 5%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 47% Astro Citra Total TV Female
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 37% 40% 35% 36% 40% 5.937 mil 30% 26% 30% 18% 20% 20% 15% 15% Ave Top 10 Prog viewership 6% 10% 10% 3% 5% 0% 0% 566.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more.
Channel 135
Gender Age Group Location
30% Male 25% 81% Urban (Index: 103) 20% 16% 14% 14% 49% 12% 12% 10% 7%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Astro Maya HD Total TV
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 37% 36% 40% 40% 7.416 mil 27% 30% 30% 22% 20% 18% 20% 16% 20% 10% Ave Top 10 Prog viewership 7% 6% 10% 10% 0% 0% 959.6K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Maya HD Total TV Astro Maya HD Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily.
Channel 134
Gender Age Group Location
30% 28% Male 83% Urban (Index: 105) 20% 15% 14% 15% 12% 51% 10% 10% 6%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 49% Female Astro Mustika HD
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 38% 40% 50% 39% 4.800 mil 40% 30% 20% 18% 30% 23% 20% 20% 16% 20% 9% 9% Ave Top 10 Prog viewership 10% 7% 10% 0% 0% 738.0K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133
Gender Age Group Location
30% Male (Index: 98) 19% 19% 78% Urban 20% 13% 13% 14% 46% 10% 12% 10%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 54% Female Astro Bella Total TV
Monthly Net Reach Occupation HH Income (Ave. Past 6 Months) 50% 40% 42% 2.891 mil 29% 40% 30% 28% 22% 30% 23% 20% 20% 20% 14% Ave Top 10 Prog viewership 7% 8% 10% 10% 6% 0% 0% 84.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Pelangi features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV.
Channel 142
Gender Age Group Ethnic Location
30% Male 22% 85% Urban (Index: 107) 18% 20% 15% 15% 12% 49% 9% 9% 10%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay Female 51% Pelangi Total TV 88% Viewers
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months) 35% 31% 40% 30% 25% 1.268 mil 30% 28% 26% 25% 20% 23% 20% 17% 13% 20% 15% 8% Ave Top 10 Prog viewership 10% 3% 10% 5% 0% 0% 39.3K RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141
Gender Age Group Ethnic Location
30% 24% Male 78% Urban (Index: 98) 20% 16% 18% 14% 54% 12% 10% 10% 8%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay 46% Female Bintang Total TV 93% Viewers
Monthly Net Reach Occupation HH Income (Ave. Past 6 Months) 35% 31% 40% 1.484 mil 32% 30% 24% 30% 29% 25% 20% 15% 15% 13% 20% 17% 15% 15% 10% Ave Top 10 Prog viewership 10% 5% 2% 0% 0% 58.9K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Anchored by first-run and exclusive mega-hit Korean drama series, the exciting line-up is complemented by top-notch programmes from a broad selection of other major genres that will appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities. Channel 393
Gender Age Group Ethnic Location
30% 26% Malay Male 81% (Index:128) 76% Urban (Index: 96) 20% (Index: 63) 14% 15% 14% 10% Chinese 46% 11% 10% 10% 10% 1% Indian (Index:9) 0% 6% Others (Index: 108) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other 54% Female ONE HD Total TV 1% Bumiputra (Index: 108)
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months)
35% 40% 30% 36% 30% 5.076 mil 30% 26% 25% 20% 20% 20% 20% 20% 15% 15% 10% 11% 10% 10% Ave Top 10 Prog viewership 10% 5% 0% 0% 1,084.2K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below ONE HD Total TV ONE HD Total TV
Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Oh!K is for everyone who loves drama – packaging iconic and award-winning hit series from an unrivalled catalogue of content. Channel 394
Gender Age Group Ethnic Location
30% (Index: 97) Male 19% 22% 77% Urban 18% 20% 17% 41% 12% 7% 10% 5%
0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ Malay 59% Female Oh!K Total TV 87% Viewers
Occupation HH Income Monthly Net Reach (Ave. Past 6 Months)
40% 35% 40% 33% 35% 453K 30% 26% 30% 25% 20% 20% 15% Ave Top 10 Prog viewership 11% 8% 10% 10% 5% 6% 0% 0% 52.5K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Oh!K Total TV Oh!K Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. tvN is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment services including music, drama, reality programs, entertainment news and lifestyles. Channel 395
Gender Age Group Ethnic Location
28% 30% 78% Malay (Index:123) 80% Urban (Index: 101) Male 20% 20% (Index: 28) 15% 14% 4% Chinese 47% 10% 10% 7% 6% 0.3% Indian (Index:2) 0% 15% Others (Index: 252) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other 53% Female tvN Total TV 2% Bumiputra (Index: 125)
HH Income Monthly Net Reach Occupation (Ave. Past 6 Months)
40% 36% 50% 433K 27% 40% 38% 30%
30% 20% 21% 18% 21% 20% 10% 12% Ave Top 10 Prog viewership 10% 10% 6% 10% 0% 0% 83.6K PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below tvN Total TV tvN Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Jun 2016 Index is against Total Astro TV Universe. Thank you
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