OPPORTUNITY FOR THE NEW MEDIA PLATFORMS

BURSA – HLIB STRATUM FOCUS SERIES X DIGITALIZATION: SHAKING THINGS UP!

6 FEB 2020 Industry Under Threat

2 01 Global Overview

Overview of the Malaysian Telecommunications & 02 Multimedia Industry

03 The Need to Go Digital

04 Enhancing Audience Measurement

05 Opportunities Ahead

3 01 Global Overview

4 The shift towards content consumption on mobile and digital platforms is a world phenomenon

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5 5 5

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9 Overview of the Malaysian 02 Telecommunications & Multimedia Industry

10 Total market capitalisation for telecommunications companies is at RM134 billion - increased 12.8% since 31 October 2018

TIME MYR4.55 bil … TIME MYR5.40 bil …

TM TM MYR14.3 MYR8.94 bil… Maxis 8 bil MYR41.6 Maxis (11%) 1 bil MYR40.88… (31%) Digi 31 October 2018 Digi 31 December 2019 MYR33.51MYR118.81 billion MYR34.6MYR134.01 billion bil… 8 bil (26%) Axiata Axiata MYR30.9 MYR37.9 3 bil 4 bil (26%) (28%)

Source: Bloomberg, MCMC 11 State of Connectivity in (1/5) Broadband subscriptions updated as at 3Q 2019

BROADBAND SUBSCRIPTIONS AND PENETRATION RATE 4Q 2016 – 3Q 2019

. 128.9% 129.8% Growth driven by improved network 127.1% coverage and demand for mobile data 121.1% 117.3% . Fixed broadband subscriptions: ↑ 1.3% 42.64 41.50 42.22 (quarter-on-quarter – 2Q to 3Q 2019) 39.45 2.67 2.70 37.85 2.66 . Fibre subscriptions ↑ 3.6% to 1.92 million 99.8% 2.66 2.59 due to Government’s drive for affordable broadband – 2Q to 3Q 2019 31.02 . 2.49 38.84 39.55 39.94 Mobile broadband: ↑ 1.0% (quarter-on- 36.79 35.26 quarter – 2Q to 3Q 2019)

28.53 . 3G population coverage: 94.9% for 2Q 2019 (2018: 94.7%)

2016 2017 2018 1Q 2019 2Q 2019 3Q 2019 . 4G LTE population coverage: 80.1% for 2Q Fixed Broadband (million) 2019 (2018: 79.7%) Mobile Broadband (million) Broadband Penetration Rate Per 100 Inhabitants 12 Note: Mobile broadband consists of 3G and 4G subscriptions State of Connectivity in Malaysia

129.8 % 121.6 %

95.5 % 78.82 82.2 % Mbps

22.52 Mbps

8.2 %

3G Coverage in 4G Coverage in Broadband Mobile Fixed Broadband Mobile Fixed Broadband populated areas* populated areas* Penetration Rate Broadband Penetration Rate Broadband Average Per 100 Penetration Rate Per 100 Average Download Inhabitants** Per 100 Inhabitants** Download Speed*** Inhabitants** Speed*** Note: * As at 2Q 2019 ** As at 3Q 2019 13 *** As at October 2019, by Speedtest Global Index Content Services Internet Adex overtook traditional TV starting 2016 and has increased exponentially by 52% in 2019 due to the shift in audience behavior

MALAYSIA ADEX BY SELECTED MEDIUM 2014 – 2019

ADEX . MAGNA forecasts Malaysian Internet (USD million) 438 Adex in 2019 recorded: 389 Internet - Total of 336 USD438 million (MYR1.8 287 billion) 251 258 TV - A growth of 13% from USD389 million 270 269 263 243 254 or MYR1.6 billion in 2018

190 . Internet Adex is driven by: Radio 124 127 125 120 122 119 - More online content - More Internet users 2014 2015 2016 2017 2018 2019 - Pervasive mobile access (forecast) - Availability of higher Internet speeds Source: Bloomberg, MAGNA Global Advertising Data published on 17 June 2019 Note: For 2019: USD1 = MYR4.18; 2018: USD1 = MYR4.14 - Shifts of spending by advertisers

16 Broadcast Sector Revenue Pay TV () dominates the sector since its inception in 1996 with more content, applications and on-the-go service offerings to date

BROADCASTING SECTOR REVENUE 1H 2018 VIS-À-VIS 1H 2018

Star Media 0.4% Star Media 0.6% . Despite the dip in broadcasting sector’s

Media Media revenue from 1H 2018 to 1H 2019 on the Prima Prima back of OTT services, the Pay TV sector 14.5% 14.4% maintains its healthy position as the 1H 2019 1H 2018 preferred medium of television viewers. MYR2.96 billion MYR3.20 billion . Broadcasters continue to offer compelling content across multi-platforms to maintain ASTRO ASTRO 85.1% 85.0% and enhance viewership. . Pay TV constitutes 85% while FTA TV hovers about 15% of the total broadcast Source: Industry, MCMC Note: 1. excludes print revenue sector revenue 2. ASTRO revenue adjusted by calendar year 3. Star Media excludes print & digital and other revenues

17 Audience market share between Pay TV and FTA TV Despite the dominance of Pay TV service, Free-to-Air TV service provider, Media Prima garners the largest audience market share

. Media Prima is the leading FTA broadcaster, with its channel portfolio accounting for 35.2% of audience market share. . Media Prima operates four FTA channels TV3, NTV7, 8TV, and TV9 . Astro constitutes 19.9% while RTM commands 8.4% of audience market share

18 03 The Need to Go Digital

19 Digital Switchover for Terrestrial Television

• Malaysia has completed its analogue switch off by 31 October 2019 • Gradual transition from analogue to digital television broadcasting began with a pilot analogue switch-off in , on 21 July 2019 • The nationwide transition was implemented in 3 phases:  Central and South (30 Sep 2019)  North and East (15 Oct 2019)  Sabah and (31 Oct ‘19)

21 04 Enhancing Audience Measurement

22 Single Audience Measurement on Digital Platform

 Malaysia aims to establish a single currency to facilitate audience measurement data across all digital media platforms Current Scenario Future

Pay TV FTA TV

SINGLE Digital FTA TV IPTV Content CURRENCY

Pay TV

IPTV

 Each player establishes its own audience  A single industry body to manage and generate research data which has caused fragmentation audience measurement data for accessibility to and poses a challenge to media buyers industry players

23 05 Opportunities Ahead

24 June 2019, MCMC Announced a Call for Collaboration (CFC) for the 5G Malaysia Demonstration Projects (5GDP)

The implementation of 5G Malaysia Demonstration Projects aims to:

Facilitate, build and nurture development of promising 5G use cases in a live but controlled environment; and in a broader context, grow the 5G ecosystem in Malaysia.

Facilitate collaboration between Ministries, key industry partners across industry verticals, SME’s and start-ups to develop and grow early promising 5G use cases.

Create awareness and stimulate demand for the use of 5G technology.

25 MCMC Identified 100 Use Cases Proposed by Government and Industry : 72 Use Cases will be rolled out in 56 live 5G sites across 6 States

9 VERTICALS 8 INDUSTRY PARTNERS 5 MINISTRIES PARTICIPATION . Agriculture . Celcom Axiata Berhad . Ministry of Agriculture and Agro-based Industry (MoA) . Education . Digi Telecommunications Sdn Bhd . Ministry of Health (MoH) . Entertainment/Media . Edotco Malaysia Sdn Bhd . Ministry of Housing and Local Government (KPKT) . Healthcare . Maxis Broadband Sdn Bhd . Ministry of Transport (MoT) . Manufacturing and Processing . Petroliam Nasional Berhad . Ministry of Water, Land and Natural Resources (KATS) . Oil and Gas (PETRONAS) . Smart City . Telekom Malaysia Berhad . Transportation . U Mobile Sdn Bhd 28 Government Use Cases . Tourism . YTL Communications Sdn Bhd 72Industry Use Cases 100 28 Use Cases: Further facilitation and engagements are being undertaken with relevant stakeholders for deployment in 2020.

26 5G Malaysia Demonstration Projects

PENANG KEDAH Verticals: Verticals: Manufacturing • • Agriculture Smart City • • Digital Healthcare Tourism • • Education Entertainment/Media • • Smart City • Smart Transportation PERAK Vertical: Manufacturing • Tourism Live Location: Live Location: Bayan Lepas • Live Location: • Berjaya Resort Langkawi Komtar • • Tanjung Malim • Boustead Shipyard Padang Kota • • Hospital Sultanah Maliha Penang Hill • • IPD Quarters Penang International Airport • • Kuah Town Pengkalan Raja Tun Uda • • Langkawi International Airport Ferry Terminal • Langkawi Port Pengkalan Sultan Abdul Halim • • Langkawi Skycab Ferry Terminal • Maktab Rendah Sains MARA Taman Perindustrian Batu Kawan • • Meritus Beach Resort & Spa USM • • Pantai Cenang • PI Kampung Padang Wahid PI Kuah Verticals: • Digital Healthcare • Education TERENGGANU • Smart City Vertical: Oil & Gas CASES Live Location:

• Tourism USE Live Location: • INSTEP, • Gamuda Cove Experience Gallery • RekaScape Cyberjaya • Majlis Bandaraya • SS14, Subang Jaya • SS15, Subang Jaya • SS18, Subang Jaya • UiTM LIVE SITE

WP S Verticals: • Education Live Location: STATES Aquaria KLCC • 27 *As at 4 January 2020 5G Malaysia Demonstration Project Ceremony (19 – 21 Jan 2020)

19 JANUARY 2020 The 5G Malaysia 20 & 21 JANUARY 2020 Demonstration Projects The 5G Malaysia Ceremony, Langkawi, International Conference, Kedah Langkawi, Kedah

20 JANUARY 2020 The 5G Malaysia Demonstration Projects Tour, Langkawi, Kedah

28 5G Malaysia Demonstration Projects

30 Being Digital: Inside and Out

Digital Enterprise Digital Business Digital Services +

DSP = D(SP) x (DS)P

Contributor to the A provider of all A provider of Digital Economy products & services digital (economy) in a digital manner services

DSP = Digital Service Provider 31 Way Forward

Audiences are already digital 1st + online + mobile. Where are we?

Malaysian Media must become the Digital Platform

Not enough to be digital. We must Digitalise (inside & outside)

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