12 Prensario International Prensario International 12 Commentary

Welcome to the new CEE content market

I want to be honest with you, our read- showing this evolution, full of top broad- ers… when we had to start preparing this caster testimonies, figures and reports Natpe Budapest issue, we were a bit disap- that we’ve never got so good before in pointed, because many companies speak the region. As you know, our publication bad about the event, and the moment of is based in Latin America, and having so Central & Eastern Europe is not good, with strong participation from CEE broad- the economical crisis going on. But when casters and big content players, it is a big we began making interviews and articles, satisfaction for us. Even at the other side we’ve got feeling better and better. of the Atlantic Ocean, it is very difficult On one hand, in Central and Eastern for us to generate an edition so rich like Europe is being developed a huge new this one. Please read it and take your own market, full of investments and new TV opinion… channels, a real new media multiplatform environment. Now there is no money, The basics but soon, when the situation gets better, For those reading Prensario Interna- a bubbling river of opportunities and tional for the first time… this publica- emerging businesses will take the tion is based on Latin America as I said, scene. It is a question of waiting… but has more than 20 years covering the and of working from now. whole international market, and now it On the other hand, we could manages strong coverage and feedback make an unique edition from all regions. As well, we’ve strongly developed our online services. At pres- ent we offer daily e-mail newsletters in English lan- guage during the week of the shows, with testimonies of buyers and the major market trends rising. If you are not receiving them, please enter www.prensario.net. Nicolas Smirnoff

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2 Prensario International Prensario International SPECIAL REPORT | MARKETS By Fabricio Ferrara and Nicolás Smirnoff

The Hungarian TV market 2012: to be many, to be stronger

Prensario provides here its already tradi- (Among friends) continues being the other big tional report about the Hungarian television pillar of our screen, with already more than market, in which the main TV channels RTL a decade on air’. Klub, TV2, Viasat3, MTVA and Sanoma have Something new? Forizs explains: ‘At 7pm, been interviewed about how the local mar- we have scheduled last month All3Media’s ket evolves, taking into consideration the Cases of Doubt, a docu-reality performed by economical crisis of the European continent, amateur actors, which is something completely the main projects they are working on, and fresh: it combines procedural with romantic, the programming trends they see, among very involving plots. It is a German format, other themes. going pretty well’. About the foreign product, Forizs stands Since the last two years, a larger number out: ‘For this new season, we will program of TV channels are being launched in the the new Dallas version (Warner Bros.) and Hungarian TV market, not only by the leading we decided to invest more on European TV media houses operating in the country, but also series, which were improved the last years. For from other companies interested in gaining instance, the brand new French action series market through a new way of content/chan- The Transporter, based on the hit feature film Tibor Forizs, head of program acquisitions and Peter Kiss, programming director, TV2 Péter Farsang, CEO of MTG Hungary Edina Balogh, senior acquisition manager from nels distribution. scheduling at RTL Klub Sanoma Media franchise of the same name’. This situation is also happening in many ‘The Turkish boom is not so strong as last Central and Eastern European countries, year. The first TV series the broadcasters have ‘The Hungarian market is experiencing ‘Besides the local content, there are ‘We are seeing an erosion of the ‘Although television will remain but Hungary is one step ahead on the trend. put on air (Ezel or 1001 Nights), were quite the fragmentation, what makes the free great performing international formats dominance of the two incumbent a major entertainment tool for Nowadays, there are more than 100 Hungarian- TV channels to loose market share, as as well: the most popular ones are the free-TV channels, as a result of an years, especially in Hungary and the successful, but at the second wave the stories speaking TV channels available in the territory, it happens all over the world. Now, US series, such as House MD, NCIS. In increasing numbers of viewers tu- surrounding countries, the inevitable were not so fresh, some with less production for a population of just 10 million people. to have one strong TV channel is not addition, the localized international ning in to the great range of cable growth of the Internet penetration costs, and the ratings were not so relevant RTL Group has acquired by the end of enough, you have to manage a group of formats are also great success, like our TV, who are the big winners in the and usage will have its stake on the anymore. We have now a better performance last year 7 pay TV channels, now manages 8 them to keep the leading position. makeover shows. changing environment. TV business. We should see this as an with the Mexican telenovela Teresa (Televisa) channels (plus its leading free TV RTL Klub) opportunity, and not a threat’. than TV2 with its current Turkish series called and will launch the ninth —RTL II— by the Ask-i Memnu’. end of 2012; ProSiebenSat.1 Media AG man- Some starting figures from RTL Group, too. tainment that will program local productions, ‘The Latin American telenovelas are still a ages now 3 stations (one free and two cable This market picture is generating what is According to the Global Report from AEGIS like Who Wants To Be A Millionaire, weekly to support this evolution. We expect a light good cost-effective option for us in the after- networks); Modern Time Group (MTG), 2 known as “fragmentation”, where the same Media, the total Hungarian advertising market reality shows, dancing contests, news, as well recovery in the advertisement pie for 2013, noon. We work also with Telemundo, Venevi- free TV channels; and the public group Me- audience is divided in more stations, so natu- has been falling from USD 792 million (2009) as U.S. studio series and feature films, Latin but we have expected the same for this year, sion, among others. We would like to introduce dia Service Support and Asset Management rally the most traditional free TV channels to USD 684 million (2012, estimated) and will telenovelas and Turkish drama series. and the market is declining a little bit. The locally produced shows in the afternoon when Found (MTVA), 4 in total. loose share that goes to pay TV (mainly TV grow again since 2013, where it is estimated Due to this, Tibor Forizs, head of pro- challenge is to bet on the future: we have made the situation is better. Both for Turkish and cable) business. to reach USD 694 million. The television ad gram acquisitions and scheduling at RTL the difference in free TV going ‘big’, and we’ll Latin American products, we see good future And they need to spending has descended from USD 239 million Klub, stresses that the group is buying more do the same with RTL II on cable’. at our new cable channels’. Hungary: Audience Market Share, by channels – manage a group of in 2009 to USD 190 million (2012, estimated), finished programming and producing more This new venture will complement RTL Ages 18-49, prime time (May 2012) pay TV networks representing a fall of 22%, approximately. own content than in the past, although it had Klub. ‘We will share our format brands. We to keep their mar- A local source comments to Prensario that reduced considerably its dependency on big see RTL II as a bit more female oriented, with RTL Klub 23.7% kets. an official information recently released shows and expensive U.S. studio deals. fresh programming… big brand, big channel TV2 20.9% Even though the that in 2011 RTL Klub posted a profit of 2.6 ‘With the fragmentation, it’s already not and definitely not a repeat channel to RTL Cool 6% Viasat3 5.4% main two leading billion HUF (€8.6 million, approximately), enough to have one strong channel: you have Klub’, Forizs adds. F+ 4.9% positions have not while TV2 made a loss of almost 9 billion HUF to manage a group of channels to keep the ‘The big talent shows continue heading the m1 4.5% changed about (€30 million, approximately), which is literally leading position. We are thinking also of the prime time of the Hungarian free TV 2012- m2 1,7% market share in 4 times more than in 2010. analogue switch-off, which would take place 2013 season. We will produce for RTL Klub AXN 1,3% Hungary, with (although not confirmed yet) towards the end the 3rd season of X Factor, which has delivered Comedy Central 1,3% goes bigger with of 2014’, he says. top ratings the last two autumns, while the Discovery Channel 1,1% RTL Klub (RTL RTL Story4 1% Group) first, and more channels ‘The economical crisis is going on and, as main competitor TV2 is betting on The Voice. Duna TV 0.9% TV2 (ProSieben- RTL Klub is investing strongly on the fu- we have not increased the incomes, its difficult Also, the local daily sitcom-soap Barátok Közt Viasat6 0.9% Sat) second, the ture of business, even though the European Filmmuzeum 0.8% third place is now economical crisis is still there. The seven pay Top 5 Programs – Ages 18-49, prime time (May 2012) Disney Channel 0.8% TV channels acquired last year are Cool (18-49 Prizma TV for a cable chan- 0.8% general entertainment urban), Film+ (18-49 Pos. Program Channel Share (%) National Geographic Channel 0.7% nel from the first ATV 0.7% group, Cool, head- male feature films),Film+2 (18-49 female fea- 1 Hungary’s Got Talent (local talent show) RTL Klub 36.3 Nota TV 0.6% ture films),Prizma (18-49 but less urban than ing Viasat3 (from 2 Raiders of the Lost Ark (US movie) TV2 29.7 Pro4 0.6% MTG Group), the Cool), Sorozat+ (18-59 female, telenovelas and FEM3 0.6% traditional third US series), Muzsika TV (18-59 general music 3 Eight Below (US movie) RTL Klub 27.5 Sport1 0.6% broadcaster of the programming and clips), Reflektor TV (18-49 4 Indiana Jones and the Last Crusade (US movie) TV2 29.5 0 5 10 15 20 25 market. Other ca- female, celebrity and lifestyle). The Hungarian version of the docu-reality Cases of Doubt ble channel that Apart from those, it will launch in the fourth 5 Among Friends (local daily soap) RTL Klub 28.3 it’s programmed on RTL Klub. The main scripted series on Source: AGB Nielsen Media Research is climbing is F+ quarter of this year RTL II, a 18-49 family enter- Source: AGB Nielsen Media Research TV2 keeps being For Better Or For Worse 4 Prensario International Prensario International 5 SPECIAL REPORT | MARKETS

are TV2’s key rating drivers’, describes Kiss. ‘On Mondays, we air crime series, on Tuesdays and Thursdays movies, while on Wednesdays we have House MD and Desperate Housewives. On Fridays we generally have a The big entertainment formats on the Hungarian prime local show, the latest one was the sixth season time: X Factor, a blockbuster on RTL Klub, Megastar that of Megastar, which came to its end last week, has reached outstanding rating on TV2, as well as the and was a huge success among TV viewers. classic Wheel of Fortune, a top show on Story4 The weekend is about the thematic, advertis- ing founded programs – lifestyle, auto-motor, ‘The combined impacts of lower consumer health programs – in the daytime and block- demand as well as increased cost base from the buster movies in primetime’. additional taxes have resulted in budgetary cuts on discretionary spending (e.g. market- MTG: successful own production TV2: more international formats ing) as well as demand for higher efficiency of MTG’s Hungarian media house, comprising Prensario wanted to know what has changed marketing spending (lower prices)’. the Viasat3 and Viasat6 channels, has gener- from one year to now. Peter Kiss, programming ‘With the longer than expected recovery ated a combined commercial audience share director of TV2, answers: ‘We and the overall period, some companies have realized that of 9.4% in the 18-49 demographic in the first TV market have suffered from the economic their reduced marketing efforts were sufficient quarter of 2012, compared to 7.9% in the first downturn that is currently seen on the Hungar- to achieve their goals, thus part of the spending quarter of 2011. The channels had a combined ian market. The ad pie has declined massively, cuts is not expected to reach previous levels. commercial audience share of 8.1% in 2011. which forces us to look for alternative revenue With the combined impact of a gradual eco- Péter Farsang, CEO of MTG Hungary, sources, while ratings on TV2 have not declined nomic recovery and current spending patterns, describes: ‘We are seeing an erosion of the that intensively’. we expect the market to recover at 4 % per dominance of the two incumbent free-TV ‘Our cable channels, FEM3 (a female tar- annum at this time’. channels in Hungary, as a result of an increas- geted channel) and PRO4 (its male counter- About programming, the daily news Tények ing numbers of viewers tuning in to the great part), are increasing in viewing share and in (Facts) and the daily soap Jóban Rosszban (For range of cable TV channels that are currently revenues. The really interesting times are ahead Better Or For Worse) are permanently perform- offered in the Hungarian TV market’. of us, with the coming of analogue switch off ing well. ‘Our latest, local format singing talent ‘The many cable channels are the big win- at the end of 2014, and it seems that we will show, Megastar reached outstanding rating ners in the changing environment, although have many interesting projects coming up in results during the whole season, which ended it could also be argued that the Hungarian TV the forthcoming months’. last two weeks ago’, remarks the executive. market is close to saturation when it comes As a consequence of the European finan- One-third of TV2’s content is local pro- to cable channels. Our both channels have cial crisis two important factors resulted in duction with infotainment programs, news, benefited from the fragmentation. Viasatx3 the television advertising market decline of realities or talent shows, daily soap, thematic is the third largest TV channel in Hungary over 40% since 2008. ‘In addition, Hungar- programs, while the rest is ready-made con- in the 18-49 audience, although Viasat6 is ian government reacted by industry specific tent: ‘Besides the local content, there are great significantly smaller’. taxes —so called crises taxes— impacting the performing international formats as well: Regarding programming, he says that the most significant players from an advertising the most popular ones are the US series. The successful US sitcom Two and a Half Men standpoint (banking and insurance, telecom- localized international formats are also great (Viasat3) ‘has performed well’, and has been munications and, most recently, with the health success, like our makeover shows. There are third largest show in primetime on weekdays. tax FMCG companies producing high salt and more international formats on TV2 than local ‘We also have CSI, CSI: Miami, CSI: NY, Person sugar content foods)’, says Kiss. developments, however, the proportion of the of Interest, Covert Affairs, Shameless (US), Nikita local productions is big- and Southland’. Hungary: Audience Market Share, by groups ger than the average’. ‘On big channels, entertainment has proven – Ages 18-49, prime time (May 2012) ‘Our morning grid is to be the most popular, whilst cable TV chan- unique, as it is dealing nels more often specialize in scripted fiction, Others with political, economic drama series, sitcoms and movies. Local con- and tabloid, lifestyle is- tent is the leading format, as well. We have had RTL 25,6% sues as well. The access a number of successful own productions: Éden 37,3% (+7 cable channels) primetime starts with Hotel and Négy esküvő, which have proven very foreign acquisitions, popular. Viewers are more interested in local 6,3% generally South Ameri- shows than acquired content, and TV channels MTG (Viasat3 & Viasat6) 1,4% can or Turkish soaps. are often able to generate an increased amount Sanoma (Story4 & Story5) 7,3% of publicity from locally produced content 22,1% After that, local produc- MTVA tions dominates: the than from acquired programs’. (m1, m2, Duna, Duna World) one-hour news, which is TV2 one of our leading pro- MTVA, a year in the market (+3 cable channels) grams, a daily tabloid, The Media Law launched early 2011 has then the double local created a convergent media authority called Source: AGB Nielsen Media Research daily soap – all of these Médiatanács that supervises both the media 6 Prensario International Prensario International SPECIAL REPORT | MARKETS

MIPTV the challenges of the public TV station gyanú árnyékában, TV2’s Megasztár or MTV’s in the Hungarian TV market: ‘It’s not only a Maradj talpon (Still Standing)’. question of money, but also to choose what The economical crisis’s affects are ‘harsh to buy and how to program. Definitely, the and clear’ says Balogh and adds: ‘We do not challenges are more related to contents’. expect that this would turn back to the level ‘We are aiming to find strong, valuable TV before 2008. This is a reality we have to live products with a commercial appeal, targeting with and Sanoma’s answer is to take advantage the whole family. In the international markets, of the multiplatform structure and alternative we are looking various programs depending media solutions of the media house’. on the actual need of the public TV stations: ‘The advertising revenue has shown a Viasat3 is increasing the hours of own produced contents with more local reality shows like Éden Hotel, series, movies for the prime time slots of our decreasing tendency for years now. In 2011 while MTV is betting on strong prime time game shows main channel m1; children programs for the the total net-net ad revenue dropped by 6% like the local adaptation of Still Standing afternoon slots of our secondary channel, m2; compared to 2010 (non-spot and barter ex- and documentaries and series for our cultural cluded). The spot advertising revenue of the and telecommunications sectors. All the channel, Duna’. terrestrial channels decreased by 10% but at the public services, TV (MTV with m1 and m2, same time within the ad pie the non-terrestrial and both channels of Duna TV), Radio and Sanoma Media: a multiplatform share grew by 28%. Yet, we have to take into Press are now gathered in a new one entity. structure account that 7 more channels gave data to the The production of programs and acquisitions Sanoma Media manages in Hungary two survey so the figures show 52 channels’ revenue are managed by a new organization called cable channels: Story 4, launched in 2006 which means that it does not correspond to the Media Service Support and Asset Manage- and it is in 2.86 million households with expected growth of cables as more channels ment Fund (MTVA). 71.3% coverage; and Story5 that appeared are producing this swing. During Discop East 2011, Prensario visited at the beginning of 2011 and now it is in 2.2 to the studios of Magyar Televízió. The facili- million households. New Media: a way out of crisis? ties were opened two years ago and it counts The fist one targets mainly female view- The evolution is slow with the crisis, but with seven full HD studios, one of them ers offering them less violent, slightly more according to Forizs, company’s free of charge exclusively to produce fiction series and soap sophisticated shows, and altogether tries to catch up service for their shows and series, operas. Lidia Márton, director of international become a “feel good” station with a purpose is successful. He remarks: ‘The daily unique relations at MTVA, had explained at that mo- to occasionally offer programs to male view- visitor number goes from 75,000 up to 150,000 ment that the new structure of the company ers as well. ‘It includes first run and rerun or even higher depending on the event pro- and highlighted that there are ‘new production studio products, European production and gramming. Again as with the new channels, opportunities’ from now on. local shows, as well as leading football events, we invest thinking of the future, when the ‘The integration of the TV, radio, press and while the second is taking over the previous economical situation is better. Sooner or later, online assets creates a more competitive player profile of Story 4 and remains a typical female the market will have again good business and in both national and international markets. channel with telenovelas and romantic series then the multimedia environment that is being Now we can take advantage of being a cross as well as period dramas’, says Edina Balogh, built now, will have its results’. media company and we are more aggressive on senior acquisitions manager. Farsang from MTG, highlights: ‘As a broad- the production side, looking for co-production In the Hungarian market, described as caster, we are focused on the development partners within Europe, but also worldwide’, ‘stable’ by Balogh, from the 100 Hungarian- of new media windows and on new ways of she remarked speaking channels, three are national, and content delivery and distribution. The play. Andrea Zaras, head of acquisitions at further 30 channels reach at least 50% of the viasat.hu website was launched earlier this MTVA, has explained to Prensario during last households. The cable coverage is 80%. ‘The year, and lets people access not only our own market is expecting further au- productions, but a wide range of third party Hungary: Ad Spending evolution by media dience segmentation in the TV content, including shows, series and movies. (2009-2013, estimated) field, where the national chan- All of this is for free. We expect to see a wider nels face continuous decline, public acceptance of multi-screen offerings, 800 Total while cables will increase’, adds and we are focused in taking part in this the executive. development’. 700 ‘A channel can only attract Balogh from Sanoma Media completes: ‘As 600 viewers if it has a clear brand for the near future, and thanks to the media 500 and can invest in local produc- law the revenue from product placement tion. Buying formats with an enhances the balance that gives a slight relief 400 elaborated production bible to the market players. However, as stated be- 300 may prove more successful fore, although television will remain a major TV than trying out new develop- entertainment tool for years, especially in 200 Digital ments. There seem to be a shift Hungary and the surrounding countries where 100 from knowledge based game the living standard is lower than in Western shows to activity based ones 0 countries, the inevitable growth of the Inter- 2009 2010 2011 2012 2013 and stronger channels may net penetration and usage will have its stake risk to test new genres such as on the TV business. We should see this as an Source: AEGIS Media docu-reality, like RTL Klub’s A opportunity, and not a threat’. 8 Prensario International Prensario International MAIN REPORT By Nicolás Smirnoff and Fabricio Ferrara

Natpe Budapest 2012: the future of Central and Eastern Europe The former Yugosla- vian terri- Taking place on June 26-28 in Budapest, tories have Hungary, Natpe Budapest 2012 follows the Market outlook now stable legacy of what until last year has been Discop Russia is the In this issue we feature more than 15 in- economies East and is the main programming content star market terviews to top broadcasters from the region, and they are of in market focused on Central and Eastern Europe. CEE, reflecting the points of view of the industry developing all windows many new The convention faces several challenges, posed regarding this outlook. Tiber Forizs at Hungar- of business: TV channels by the meeting itself and, on the other hand, ian leading channel RTL TV Klub, offers one of from high-end by the markets within the region. For both production the most revealing comments. Until 2011 it was approaches, the motto to apply would be “Live projects to just a free TV channel, but now has also seven the present in the best way possible, keeping an vanguard pay TV channels and at the last 2012 quarter, Croatian broadcasters: Zrinka Jankov, programming schedule and film editor, Nina Mikola, head of acquisitions, eye on the future”. new media will launch RTL2, a new cable channel but for- and George Makris, general advisor to the Board from Nova (borders), with Zvjezdana Djuranek, program Acquisition Business Affairs, and Djelo Hadziselimovic, Head of Foreign Programming, both from HRT Regarding the convention in itself, the fact ventures matted as a free TV signal, with strong in-house that it is being run under new ownership lends production. Forizs asserts that ‘We are market a touch of uncertainty. Natpe is a U.S.-based leaders and want to remain being so. Today 24hs. Kitchen, a re-branding of Utilisima. From Polish public TV channel TVP has launched non-profit organization, whose main asset is it is not enough to have a single channel, you Sophia, I have moved to the global planning of a HbbTV application at his flagship channel its yearly convention in the States, which has Daniela Smirnova, senior acquisitions manager, TV Channel Peretz (CTC Media, Russia); Shakira Hoffmann must manage groups of channels. The current FIC in London’. Gordon Bobinac, KIP Croatia: TVP. Russian DTH platform Tricolor TV has (SevenOne, Germany); Olga Selikhova, senior acquisitions manager, TV Peretz, and Stefanie Strobel, junior recovered strength in the past two years by mov- acquisitions & sales manager, SevenOne (Germany). ‘We attend the international trade shows look- expanded to Ukraine. Russian cable MSO ER ing from Las Vegas to Miami after appearing to Major Screenings during ing for new VOD and IPTV content complying Telecom has launched a “revolutionary project” be in danger due to little support from the Hol- in 2011, prior to the ownership change; this regions of the world because the worldwide fi- Natpe Budapest 2012 with the 4G LTE standard. It will be the next to attract music fans in 42 cities in that nation… lywood studios. At the same time, it acquires the year the situation has improved, as it may be nancial situation has slashed foreign investments “big thing” when the governments arrive to and so on elsewhere. former Discop East at a troubled moment, when seen in the listing of Screenings that is part of coming from the U.S. and Western Europe. force the service providers to improve service Central and Eastern Europe appear weathering this report: there are three of them, one a day Hungary, for instance, has been one of the most • Warner Bros.: June, quality, and they will do it soon. A very strong Products, genres a three-year long crisis of the economies and earlier and two in the afternoons of the show affected nations, facing a political and economy Monday 25, at 8.30hs multi-media phase is coming to Central and At what stage is the balance between in-house no visible signs of recovery are in sight. Better days, leaving the mornings for business as usual. crisis and frequent presidential changes in short (the previous day) Eastern Europe’. production and finished product purchases at conditions were hoped for this year, but the free And, the Screening attract an additional number time. Of course Greece, the Baltic countries, are TV Markiza Slovakia plans to launch its third this time in Central and Eastern Europe? All the TV advertising billings in most nations (with of visitors flocking to Budapest; Natpe has very still complicated, too. • NBCUniversal: June, channel in mid-2012. Russian producer Anedia countries are rolling out in-house product for the exception of Russia and some other case) published the Screenings dates on its website in But, almost at the same time, the region has Tuesday 26, at 12pm is launching four generalist pay TV channels their prime time lineups, very few broadcasters have remained flat or even falling slightly below order to allow the distributors to better arrange been evolving fast towards the new media en- starting in February 2013. Canadien Stingray have not followed this trend. But, there is no Digital has launched in Serbia its Music Choice money; so, in most cases they apply to very low- their earlier levels. their schedules. vironments, with new channels being launched • CBS Studios: June, In addition, the Hollywood Studios have About Central and Eastern Europe itself, it on free TV, pay TV, DTT, IPTV and OTT. Even, service on Telekom Srbija’s Open TV IPTV cost entertainment formats. Some small nations chosen the same week in Budapest for holding must be said that the region faces a dual situation. though the crisis, Central and Eastern Europe Wednesday 27, at platform. UPC Poland is adding six new chan- produce at costs as low at 2,000 U.S. dollars per private Screenings, taking the participants away On the one hand, there have been three years has been the region in the world with most 2.30pm nels to its output, four of them are in HD. In hour, although it sounds impossible. from the Sofitel Hotel. This has been noticeable of crisis and remains one of the most affected new free TV channels launched in the recent Latvia, MTG has acquired free TV channel LNT. At the high-level production stratum, the past, and announcements about new pay TV situation remains flat or falling a bit, but we and IPTV channels are being released every must bet on the future. So, based on the new Poland is week. In Russia, IPTV channels flourish like channels, we are acquiring and producing more other of the flowers in Spring; Hungary, with a population programming than last year’. The Baltic CEE markets of 10 million people, has now more than 100 From recent shows as the L.A. Screenings and countries that is now TV channels, most of them on cable since the MIPTV, there are quotes as Kaspar Pflueger’s, are still not playing in “analog blackout” will happen in about two who is programming manager at RTL Croatia: recovered the major years from now. ‘The economy situation is now stable. This is from crisis, leagues, both The prospects are that, with this array of new enough to keep us evolving, we feel fine with but promise about finished channels available, the situation will improve this. Concerning free TV vs. new media, you to evolve products and strongly as soon at the economy conditions can bet both on fiction or entertainment, if fast when especially the the situation are better. So, the best approach would be to you retain a large-scale strategy, if you go ‘Big’; production is better business weather the present turmoil and bet on the it is the way to remain relevant. We bet on big future, a strategy valid for both Natpe Budapest talent shows’. and the Central and Eastern Europe markets in Mariana Dimitrova, manager of global TVP, Poland: Maria Nadolna, director international affairs, Paulina Rzqzewska-Bednarczyk, head of film department themselves. Those who manage to keep a high acquisitions at Fox International Channe: ‘We Lithuania: Daiva Andrade Gonzalez, director of programming & acquisitions, and Liutauras Elkimavicius, CEO, (TVP1), Malgorzata Czyz, programming editor (TVP2), Krzysztof Bartolomiej Jaworski and Agata Ziomek, sales profile under the present circumstances, will be are very active regarding new developments. both from Baltijos TV, with Marijus Gradauskas, acquisitions manager and Indré Zelbaité-Ciesiuniene, creative director, both from LNK. better positioned for the times to come. We have two new channels, Fox Movies and 10 Prensario International Prensario International 11 MAIN REPORT

The pay TV and DTT businesses are evolving huge in Turkey and many of the story. And there are cases, such as “CSI CEE markets. Miami”, which is a big hit in Europe but has been A strong multimedia cancelled in the States. All this does not affect the environment fact that the U.S. series remain being the major is emerging in fiction content in most prime time TV layouts the region within the region --along with entertainment shows-- but many of the buyers have started to increase the purchase of European fiction and Buyers from Turner: Yesim Yunak, programming director, and Rasim Yilmaz, acquisitions, both from TNT Turkey; especially British, French and German product, Indrid Orstadius, Sr. Manager, Corporate Development, Turner EMEA which is showing improvements both in produc- tion quality and script dynamics. production of big entertainment shows has got the bargaining power of each part, and on a reinforced as be the best way to counterbalance customer-retention strategy until the situation About the countries the advances of new media. The broadcasters say: and the commercial terms improve. Russia remains the “big” Central and Eastern “we have to roll Event programming that gathers Concerning production genres, as it may be European market. As highlighted at the last Mip- the entire family and will be later commented seen at the separate report we provide at this com, there are more than 300 active TV channels, by people”. For this purpose, talent shows are issue about the L.A. Screening (the major show and its advertising billings are expanding at a the most effective, as in most parts of the world. for the Hollywood studios; they unveil their new 15% yearly rate. This environment helps high- Dating and talk shows in different time slots product there) there is a degree of divergence end projects, the launching of new channels and may fulfill the same purpose. between the evolution of the U.S. domestic “futuristic” new media developments to flour- All in all, the situation is not bad for “canned” market and what the Central and Eastern ish. Broadcaster CTC for instance offers three product: under the crisis, even the large chan- European countries appreciate most. In USA, systems: VOD (VideoMore), SmartTV (set-top nels cannot produce by themselves all the fare the recent top successes were comedies, so the box) and mobile (Apple and Android). At Year they would like, and find finished product to studios new productions have made focus on End 2011, SmartTV had exceeded the IPTV be convenient. To the international distribu- this genre. And after most of the series launched count, reaching 3.7 millions vs. 3.4 millions tors, this has opened markets that seemed to be last year have failed to be renewed for a second subscribers. Now it is close to 5 millions. closed; and, the new channels demand finished season, new thrillers in the style of “Lost” are There are also other markets that have gained programming, too. back, which must be watched every episode to force in the recent past, Turkey is one of them, Once again, the major problem is scarcity understand the story. becoming a huge production hub for series and of funds to pay for programming: there are Most Central and Eastern European markets, entertainment and achieving a high production more channels, but advertising pies remain though, care more about soap-drama product level. In the last 2-3 years, several Turkish series the same. This results in lower prices, even at such as “Dallas”, where you can skip one of two became the new boom within the region. As it the largest markets; the final result depends on episodes without losing touch with the evolution happens with all chain-production drives, this year its expansion has been a bit more mod- erate, but remains strong. Poland is another country with important expansion recently, The public TV with investments in infrastructure and new channels are particularly channels; it now produces actively and at the strong in same time purchases a significant amount of the former “canned” product. CIS territories; Romania, Bulgaria and Ukraine are moving now there are ahead, too, The Czech republic has diversified no money, actively into new media. With the exception of but strong Greece and some punctual cases, the nations projects for within the region --large or small-- have been the near able to stabilize their economies. future So, due to all of these, it is worth enough to work on this Natpe Budapest 2012 as much as Sergei Kukhto, director of TV Channel, Konstantin Pogotsky, international relations chief specialist, Konstantin possible, and to continue betting on Central and Vorobyo, head of acquisitions, and Aleksandr Kapenkin, director of TV1, from Belarusian TV and Radio Co., with Eastern Europe, both broadcasters, sellers and two Russian producers and distributors: Sergey Kudryashov, Nove Vremya, and Sergey Senjin, Rufootage.ru new coming players. The future can be great. 12 Prensario International Prensario International PREMIUM INTERVIEW | BROADCASTERS

RenTV: ‘We are not afraid of experiments’

Ren TV is one of the largest private Rus- workday —just the way we did recently with sian TV channels, with a potential audience the Russian version of the popular show of more than 120 million viewers, and owned Hell’s Kitchen. The results were amazing: by National Media Group, one of the larg- the maximum share that day reached 10% est private media holdings in Russia, which in total audience of 25-59 y.o. and 13,8% in News programming, like Novosti consolidates the assets of key segments in the the female audience of 25-59 y.o., what made 24 are a hallmark on Ren TV Russian media market. us the first among all the channels’. According to the ratings given by TNS Russia, as of May 2012, it reached the 6,6% share in the News & docu-reality, on top audience 25-59 y.o., thus it increased its own Ren TV’s main hallmark is news. ‘This results by 43% as compared to the beginning year we got seven TEFI Awards —the most of the current TV-season (september 2011). prestigious television Award in Russia— and in ‘Ren TV has always been called different with “informational” nomination, we got absolutely regard to the products that we offer to the all awards. We produce informational programs viewers and with regard to the grid as well’, by ourselves, like Novosti 24, an analytic weekly remarks Andrey Praslov, general producer of show Week with Marianna Maksimovskaya and the broadcaster. reportorial stories Reporterskie Istorii. The other Hell’s Kitchen is a top show on the channel And he adds: ‘The peculi- shows, documentaries or, even, Hell’s Kitchen, see today is just the beginning’, remarks the arity of our grid is based are produced by local production houses’. executive. on the fact that we are ‘At the present time, most of the Russian ‘The most interesting things are ahead: actually not afraid TV channels are trying to do the formats monetization of the videos, the usage of dif- of experiments. For that include real relationship and personal ferent advertising options. As for our plans and example, we actively conflicts, so called docu-reality. The chan- strategies for broadcasting within new media use vertical program- nel that would make a successful project (Internet, mobile phones, iPads, etc.) in August ming. We can of- in this field could jump on the main 2011 we started Ren TV multimedia website. fer viewers special stream and occupy top position’, consid- It’s a brand new web portal gives viewers an grid during the whole ers Praslov. opportunity to watch live on-line and even to Nobody has done any successful doc-reality construct a personal TV’. shows, he says and adds: ‘There is no such ‘Moreover, there is a huge media library of product in the local TV market. But our most popular projects of the previous years. channels are trying to. There are Today the coverage of our website is 95,000 of many documentary enter- unique users a day, 12,500,000 views a month tainment shows but still it is in 5,025 cities, more than 23% of it in Moscow not that doc-reality, that ex- and Saint Petersburg. This year we plan to pre- ists in prime - time on many pare a platform for broadcasting within mobile European TV channels’. phones, pads etc.’, completes Praslov.

New media Internet videos in Russia gain ever-growing popular- ity; its exposure is about 15 – 18 million people per month and professional licensed video content is a main trend today. ‘Movies, series and TV programs dominate in all amount of viewing. Almost half of the Russian Internet users watch video on-line. Obviously, such a glut of popularity that we can Ren TV won seven TEFI Awards, the most Andrey Praslov, general producer prestigious television award in Russia

14 Prensario International Prensario International Premium Interview | Broadcasters

Markiza: how to lead the Slovakian market for 15 years

Markiza has been the leader on the market for 15 years since it has been launched in the Slovakian market. On the first quarter of the year, achieved a market share of 35.6% as a group, which means including the core channel (28.1%) plus Doma TV (7.5%), the woman- oriented channel launched three in Slovakia and one year ago in Croatia. ‘The main channel Markiza is more modern family-oriented while Doma offers program- ming aimed at women. Thanks to a recent successful local te- The local telenovela Only Love allowed lenovela, Only Love, the former Doma to become the third broadcaster of the market, gathering 7.5% of market share one became the third player on the market’, explains to Prensario the second season of The Farm, we Group in Slovakia. We also see a lot of poten- Elza Strapkova, acquisitions ma- renewed Wife Swap and are conti- tial in our SVOD platform VOYO, which was nager of both stations. nuing with the feel good show Best successfully launched in February 2012’. ‘Markiza is dominated by lo- Wishes and the talent show The ‘Our main goal has been to maintain cal productions, which occupy Voice’, she comments. leadership on the market and continue to slots from 5pm ‘As mentioned, we streng- bring new programming that is attractive to 11pm. thened Doma’s programming to our viewers. We aim to keep a well-ba- We carefu- structure with a new local fiction lanced programming mix with news, local lly balance series Only Love. The channels fiction, reality and entertainment and foreign the mix of grid includes also new Turkish acquisitions. news, local fic- long-running series Sultan–The Mag- ‘Currently the reality content is the key driver tions series and reality nificent Century, Ezel and the Latin American of the market. Markiza is screening the second shows. In Slovakia we novellas La Madrastra, Pasion de Gavilanes, season of The Farm (average ASHR 32.8% in experience a significant among others’. Q1) and we also launched the first season ofThe success of reality en- Voice (ASHR 39%). We are planning to bring tertainment: Leaders for 15 years more reality shows this year such as Masterchef. currently we ‘All of the series are an excellent contribution We are also preparing a new local fiction series are airing of the channels to the performance of CME called Hot Blood’, completes Strapkova.

SloSlovakvakiaia: :audience audienc markete market share (1Q12) Source: PMT, TNS share (1Q12)

Others Markiza

25.1% 28.1%

STV 2 1.6% 6.5% 7.5% STV 1 4.1% Doma 27.1% JOJ Plus

TV JOJ

Elza Strapkova, acquisitions manager, Markiza & Doma, Slovakia The Voice, the biggest talent Source: PMT, TNS show on Markiza with 39% of market share 16 Prensario International Prensario International Premium Interview | Broadcasters

RTL, Croatia: ‘The economic climate forces us to be even more creative’

Kaspar Pflueger, programming director of stripped entertainment shows like Big Brother RTL Televizija (Croatia) explains to Prensario or Survivor. In access-prime-time we have also the moment of the broadcasters and highlights: introduced scripted reality series, which are very ‘Fragmentation has continued in the local TV successful’, he describes. market, with more channels and entertainment How do you finance big prime time shows offering than ever before’. like these?, asks Prensario. Pfluegeranswers: ‘It’s ‘Nonetheless, we continue to be extremely very simply: we had to look across the border to well positioned, thanks to our strong mix make them happen. We have co-produced Ruza Vjetrova, RTL’s first original daily drama series of new and established brands, and both with partners in the region. These our younger channel RTL2, which days, co-operation on big shows is the middle. It’s a universal story, set against the confirmed its position as market an obligation, otherwise it would beautiful Croatian coast’. leader among second generation just be impossible to fund these FremantleMedia produce the show in Split channels’, adds Pflueger. big events’. (one of the most beautiful beaches in the And he continues: ‘The eco- ‘Sometimes its challenging, trying Croatian Cost) so the setting is amazing. ‘We are nomic climate continues to be very to get different parties from different really proud that we manage to get great stories challenging, forcing us to be even cultures to agree, but our experience and production value for one hour each day, as more creative and nimble with overall has been very positive and this is not done in many territories. We are in our program investments. And of you learn a lot about each other. the middle of planning for season 2, which looks course this means I cannot nearly And recently we have even had the very promising with great new characters and invest as much into programming first cross-border engagement of even bigger drama’, comments. as I would like to, but that’s probably two former Big Brother contestants. what every program director thinks’. So who’s to say that television doesn’t Digital help international relations?’ Like everywhere else, the offer in digital en- Programming RTL introduced Turkish series to Croatia in tertainment is growing – but so is, again, like in The executive affirms that the station 2010 and by doing that it was followed by the many territories, TV viewing in Croatia. In 2011, has a very clear three-pillar pro- other commercial channels. ‘Turkish series com- TV viewing in Croatia increased to 337 minutes gramming strategy: can’t-afford- bine very engaging stories with great production per day, from 331 in 2010. So television viewing to-miss local entertainment, values, and a setting that is much closer to Central in Croatia is in a very healthy state. Nonetheless, best series and blockbusters and Eastern Europe, than that of series from Latin we are of course continuing to build our digital from around the world and America or the US. However, we believe they can offers, to allow our viewers to access our pro- top news and infotainment only be one part of a successful program-lineup. grams whenever and wherever they want to. Our programs. We continue to follow a more diverse approach, free catch-up offer RTL Sada, launched in 2011, ‘Our prime time mainly offering our viewers the best drama series from is proving to be very successful and continues consists of stripped pro- all key markets, including the CSI franchise or to grow. So this is an area that we will continue grams, with a focus on The Mentalist. Therefore, if we buy Turkish to expand into. our new local daily drama series, we focus only on such series that bring series Ruza Vjetrova and big something fresh and unique – like the upcom- Croatia: audience market share ing Magnificent Century (The Global Prime Time (1Q12) Agency), which we have bought and are very excited about’. Others Nova TV

14.5% Local production ‘We launched Ruzva Vjetrova HTR 2 31.1% 11.7% last fall, our first original daily drama series. We are very happy with the results; it clearly wins the 12.2% 3.4% TV DOMA 23% slot and is a great lead-in into our HRT 1 4.1% later prime time. Its a big love and Survivor is very expensive show to revenge drama, about two families RTL 2 RTL produce, so RTL had to find partners waging war against one another, Kaspar Pflueger, programming director to co-produce it. ‘Co-operation is a Source: AGB Nielsen Media Research must on these days’, says Pflueger and two lovers that get caught in 18 Prensario International Prensario International Premium Interview | Broadcasters

ProPlus, Slovenia: winning news formats

In the first quarter of 2012 CME’s are the top rated Slovenian channels, Pop TV and in the country: Kanal A remained undisputed 24Hours on leaders. In April, the combined Pop TV at 7pm prime-time share in target group and World on 18-49 was 53%. The average prime- Kanal A at 6pm, time audience share was over 50% for and Confirmed! first quarter of 2012. on Pop TV re- ‘Currently, the top perform- mains the most Both news shows, 24Hours on Pop TV and World on Kanal A, are the top rated programs on the local ing show is first season of local watched informative magazine show TV. The first one has the most visited web in Slovenia: 24ur.com version of X-factor with 22% on Slovenian television’, he says. rating and 60% share. Local news ‘Our leadership is based upon the classic films per month as well as prestigious and current affairs programs are quality of our programming, excel- events such as Champions League Football. producing solid ratings as well’, lent execution of local shows and of Pop Fani offers a wide range of comedy series explains to Prensario Branko course our multiple distribution and top comedy films, which will appeal to all Čakarmiš, programming direc- platforms (Internet, SVOD). Our generations, and Brio is a female niche channel tor of ProPlus, which also gathers free TV schedules and local content that shows more than 10 popular series every Pop Non Stop, a bouquet of six are today devised for multiplatform day, including pre-premiers of favourite local subscription channels. usage’, remarks Čakarmiš. programs, film classics and local and interna- ‘Our programming strategy is Pop TV aims to remain the first tional reality shows’. based on three main programming pillars. choice in Slovenia for viewers in competitive Lastly, Pop Oto, the first and only all day- The first one is news, second local fiction and multi-channel environment due to strong local translated children’s TV channel in Slovenia. entertainment and foreign shows, especially in the field of entertainment It includes international hits such as Dora the movies and series. The and original fiction. ‘We are looking forward Explorer, Angelina Ballerina and Beyblade Metal last element is becoming to launching the first local format of a daily Fusion; and Pop Spot for music lovers. less important for free reality show soon’, he comments. TV channels due to The top rated shows in Slovenia are increasing number of all produced by the content division Top Shows of Pop TV cable channels with Media Pro Entertainment (MPE) Program Type Average Share Hollywood products’. of the broadcaster and include the ‘ProPlus is also X factor (54.6% average share), the X factor Entertainment 54.6% without a doubt pro- main news (45.3% average share) and 24Hours News 45.3% ducing winning formats the format Minute to Win It (35.2% Minute to Win It Entertainment 35.2% in the field of news. Both of average share). Source: AGB Nielsen Media our news shows Pop Non Stop Slovakia: audience market Pop Non Stop is a bouquet of six subscrip- share (1Q12) tion channels launched in September 2011. ‘Its rich schedule is Others POP TV available to viewers receiving a digital sig- 24.7% nal from the operators 33.3% Telemach and T2. It is 1.4% Slovenia’s first and only Pink SK 2.1% SLO 3 subscription package’, 4.5% SLO 2 explains Čakarmiš. 13.9% 15.3% The channels are Pop 3.4% The Slovenian version of Kino that broadcasts 150 1.4% Kanal A X Factor is one of the most important blockbuster films and independ- SLO 1 brands on Pop TV TV3 POP Brio/POP Non-Stop ent film productions every month; Branko Č akarmiš, Programming Director of Pro Plus Pop Kino 2 that complements Kino with 120 Source: PMT, TNS

20 Prensario International Prensario International SPECIAL REPORT | MEDIA GROUPS

CME Group and its business model: One Content, Multiple Distribution

th hat are the key characteristics of our markets On April 30 , Central European Media in Romania, The Farm and Only Love in Slo- W ? (2011) Enterprises (CME) announced that it had vakia, Lara’s Choice in Croatia, Home Wars in Czech Republilc Romania Slovakia Bulgaria Slovenia Croatia entered into a series of agreements with Bulgaria and X Factor in Slovenia’. Voyo subscribers’ evolution Population (*) 10.5 20.6 5.4 7.4 2 4.4 its major shareholders, Time Warner Inc. ‘In the Broadcast division, we are the un- (Dec. 2011-March 12) GDP/Capita USD 20,509 USD 8,387 USD 17,73 USD 7,175 USD 25,714 USD 14,754 (TW) and Ronald Lauder, to reduce its in- disputed audience leader in all our markets. 60,000 debtedness. Prensario interviews Anthony We generate the majority of the advertising TV Ad Market (*) USD 408 USD 229 USD 146 USD 125 USD 89 USD 121 Chhoy, EVP, Strategic Planning and Opera- inventory in all our countries, which is a Source: CME Group/Investor Presentation 50,000 tions of the CME Group, who speaks about unique characteristic of our broadcast busi- (*) In Million the moment of one of the main European ness model. We have an overall market share 55,000 40,000 Subscribers media groups. of 65%, ranging from 55% in Croatia to 80% in Slovenia. Our leadership in broadcasting The phenomenon of 30,000 ‘Time Warner has agreed to provide us provides the strong foundation for the future unday eague with a loan facility of up to US$ 300 mil- growth of our business into paid and sub- S L lion to enable the group to fund recently scription revenues’, comments Chhoy. The movie Sunday League: The Last Match of 20,000 Dec. 11 Jan. 12 Feb. 12 Mar. 12 announced tender offers to purchase some Pepik Hnatek was produced by CME’s content of its Senior Notes’, explains Anthony Chhoy, New Media Anthony Chhoy, EVP, Strategic Planning and division MediaPro Pictures, and its a spin off Source: CME Group/Investor Presentation EVP, Strategic Planning and Operations of In the New Media division, CME Group Operations of the CME Group from a cult TV Nova hit series, which began in 2010. ‘One of the key differentiators of the service CME Group. Co-produced by TV Nova, Sunday League was the second Co-produced by TV Nova, the movie draws And he adds: ‘Additionally, they agreed to Audience and Ad Market Share, per market (2011) best performing local movie in the Czech Republic. After is that the exclusive local content is available on the talents of the writers and director from the cinemas will be released on DVD, TV Nova and Voyo on before it is shown on TV, sometimes as purchase at least 9.5 million of CME’s Class the original series, also called Sunday League. The hyped American filmHunger Games. A shares in order to increase its ownership Czech Republic Romania much as a week in advance’, says the executive, movie expands on the story of the Slavoj football General Director of TV Nova, Jan Andrusko, and adds: ‘Far from affecting broadcast view- in CME to 40% on a diluted basis and RSL Aud Ad Aud Ad club, beginning with the death of the football explains: ‘It became so iconic that we decided to ing figures, we have found that it has actually Capital LLC (an affiliate of Mr. Lauder) 3% team’s founder, Josef Hnatek, and going back in make a movie. Nova has long supported Czech agreed to purchase 2 million Class A shares. 13% 2% 6% 9% helped raise awareness and create buzz’. 30% time to chart his struggle to form a minor league film industry through production, co-produc- In connection with these subscriptions, all 27% 41% 5% Voyo is currently available on PCs, tablets 23% 40% team from less than enthusiastic locals. tion or pre-buy of broadcast rights. In fact the Class B shares will be converted to Class A 19% 61% and Internet connected TV and is aiming to 66% The dark comedy, which hit the cinemas on top three most successful box office opening shares’. 24% 17% reach all TV sets of the more than 20 million 6% nd 6% April 2 , received 40% of its funding through weekends in Czech cinema have all been co- households in our region. ‘We will expand product placement, sponsorship and rebates. produced by us. Starting this year we will also the platform by adding liner channels and Broadcast & Programming CME Group Prima Group CT Group Others CME Group Intact Group Prima Group It can now claim to have the second most at- support the State Fund for the Development of ‘Our business model is One Content, Mul- Kanal D Others additional products in transactional and tiple Distribution. Media Pro Entertainment tended box office opening weekend in Czech Czech Cinematography, with around CZK 100 subscription services’, highlights. (MPE) is the core of this business model Slovakia Bulgaria history, surpassed only by the filmKajinek , also million a year (USD 3.9 million)’. delivering ratings boosters to our broad- Aud Ad Aud Ad co-produced by TV Nova. In its second week it Following its cinema appearance Sunday 2012: a challenging year 1% cast channels and driving 3rd party revenue 3% showed no sign of diminishing in popularity, League will also be released on DVD, TV Nova ‘Since 2009, we learned to expect the 1% 22% 2% growth. Some of the blockbusters that we 25% attracting 67,000 more viewers than the much- and Voyo. unexpected and reshape our business to out- 36% 33% 48% 29% launched in 2012 included Sunday League, 6% perform the markets. With our new business 8% 66% the second best performing local movie in the 65% Broadcast revenues, has 75 online products with over 12 million model fully implemented and deleveraging 24% Czech Republic, Got Talent and Las Fierbinti 31% by geography (2011) real users visiting their websites. And in actions taken, we have set CME on a firm path the first quarter of 2012, it deployed Voyo’s to growth for many years to come’. CME Group JOJ Group STV Group Others CME Group MTG Group BNT Group Others Croatia SVOD service in all the countries. ‘In the ‘Our focus in broadcasting is to strengthen Czech Republic Slovenia first quarter of 2012, it attracted 55,000 our audience and market leadership while 8% Slovenia Croatia subscribers and the business was profitable’, maintaining cost discipline. We built a strong Aud Ad Aud Ad 9% remarks Chhoy. content engine with multiple distribution 3% 2% Bulgaria 1% 37% ‘The growth of Voyo is driven by CME’s platforms in each country of operations and 14% 11% 12% 17% 26% content, especially our local fiction and reality will further diversify revenues from advertis- 35% 50% 24% and entertainment shows. In fact nine out of ing to paid and subscription windows. 34% 55% 13% 21% 80% 21% the ten most watched titles on Voyo in April ‘We will continue to grow revenues from 27% Slovakia were produced or commissioned by MPE. third parties in Media Pro Entertainment. Overall, two thirds of the consumption by And finally, we aim to expand Voyo into the CME Group RTV Group TV3 Others CME Group RTL Group HTV Group Others Romania The prime time long-running Croatian series Lara’s viewers is local productions including library leading distribution digital platform in our Choice is a success in the local market Sources AGB Nielsen, Kantar Media; ATO; PMT/TNS SK; TNS-TV Plan/GARB Source: CME Group/Investor Presentation and feature films’. region’, completes Chhoy. 22 Prensario International Prensario International 23 SPECIAL INTERVIEW | BROADCASTERS

TV3, Lithuania: ‘We never underestimate our demanding and highly educated audience’

ing nearly 1% commercial audience share and has a 47% penetration in Lithuania. It targets a female, 35+ demographic, and the average viewer is approximately 44 years old. Laura Blazeviciute, CEO, TV3 Lithuania, One of the most popular shows on TV3 is the daily explains to Prensario: ‘MTG’s Lithuanian media local drama/sitcom Women Lie Better house had a combined commercial audience share of 43.2% in the 15-49 demographic in the first quarter of 2012, compared to 42.2% in the first quarter of 2011, and reported a 44.0% commercial audience share for the full year 2011. TV3 broadcasts an overwhelming majority of the most popular shows in Lithuania’. Laura Blazeviciute, CEO, TV3 Lithuania 2011 saw the popularity of the Eurobasket championship, which was played in Lithuania. Lithuania’s Got Talent is one of the top However, premium entertainment content con- entertainment shows in Lithuania Owned by Modern Times Group (MTG), tinued to be popular, and one of the most popular ‘TV3 and TV6 have built a strong position as TV3 Lithuania is a broad, family oriented, and shows was the daily local drama/sitcom Women the channels with the best-acquired content in entertainment broadcaster with a well-balanced Lie Better. ‘Other popular formats include large- the market. Volume deals with US studios play a gender distribution. Channel’s average viewer is scale entertainment projects such as Lithuania’s pivotal role when forming our acquisition inven- approximately 38 years old and it has been the Got Talent or Clash of the Choirs (9.8 We also had tory, the most important of the studio deals are leading Lithuanian channel in the 4+ demo- a number of high rating movie titles during the with Fox, Disney and Paramount’. graphic for a number of years now. year’, says Blazevicute. ‘In general, the schedule is entertaining, in- The group also manages TV6, launched in formative and provides the greatest variety on the 2002: it was the sixth largest station in the 15-49 Programming strategies market- every family member can find something demographic in 2011. The channel primarily At present, a majority of content that broadcast to watch, and almost half of our own productions targets male viewers, and has an average viewer on TV3 is acquired, but a significant proportion are talk-of-town projects and, as such, a “must- age of approximately 37 years. is commissioned and produced locally. ‘Access watch” affair for the whole family’. TV8 was released in October 2011, and is prime and prime time is still dominated by own ‘When scheduling or selecting the formats, therefore still in the process of establishing itself productions, as the majority of viewers still expect we never underestimate our audience, which in the market. It has performed well since its to watch local shows on the main channels in is very demanding, highly educated, and with launch, and has grown strongly, currently report- the evening. However, we have also managed to a good taste for quality entertainment. Our build several very strong acquisition slots, which goal is also to be the first to air innovative new MTG media house audience are able to go head to head with rival channel’s programmes and formats. We experiment a lot, and ad market share (1Q12) own productions’. and therefore we sometimes make mistakes, but

50 ‘This is late prime time on weekdays, where we as the saying goes, You cannot fear to fail if you 43.2% 44% show the cult US series like Dr. House, Desper- want to succeed’.

40 ate Housewives or Prison Break, and early prime time on Fridays, as well as some Saturdays and New media Sundays, where premium movie titles perform TV3 was the first player in Lithuania to launch 30 quite strongly. TV3’s weekday daytime schedule is an AVOD service (http://tv3play.lt), which comprised of own production fast runs, anima- provides viewers with the opportunity to watch 20 tion, teenage live action series and Latin telen- channel’s own produced shows online: ‘View- ovelas. Weekend mornings are mostly dedicated ers are also given opportunity to preview some 10 to specialized AFPs, whilst weekend daytime is of the shows before the premier on TV. In the filled with family movies’. future more and more acquired formats will be 0 Audience Advertising On the acquired side, the channel buys mov- added. The service is advertising funded, and Market Share Market Share ies, series, animation, and entertainment shows can therefore be therefore free’, completes the Source: TNS comprise a significant part of our schedule. executive.

24 Prensario International Prensario International SPECIAL INTERVIEW | BROADCASTERS

Nova Bulgaria: ‘Our strategy has always been to experiment with different genres’

and the first to produce daily drama series content, movies and top series brands. Forbidden Love’, she says and adds: ‘We Targeting a 40-49 year old audience, Diema offer an alternative point of view with Family strives to be the best companion for wo- award winning investigations, news and men all over the country and its audience wants public affairs programs, and top quality telenovelas, drama and romance content. ‘Our entertainment and reality shows like X acquisition strategy also includes buying the best Factor, I love Bulgaria, Farmer wants a wife, the Turkish-produced TV series, on air on Diema Beat your host and many others’. Family: Ezel, Gonulcelen and many others are all ‘At present, more than half of our content is showing excellent results, which is commonly locally commissioned and produced for us, while known as the home of the best Turkish series’, the rest is acquired content. Our goal is to increase remarks Vassileva. our level of own and localltalk show); Direct Karbovski (Saturday live talk delivering excellent results. of viewer taste. NBG is the largest channel in the show); Bon Appetite (daily cooking show); Four Lastly, Nova Sport, a top quality sports channel 18-49 demographic. eyes (Sunday live talk show) and local comedy with premium football selection and studios, MTG’s Bulgarian media house reported a com- series Condominium, among others. including Barclays Premier League and UEFA bined commercial audience share of 29.1% in the Vassileva explains that from Monday to Friday Champions League. It also offers a range of other 18-49 demographic in the first quarter of 2012, it broadcast ‘stripped’ programming in daytime, sports like boxing, golf, athletics and speedway. The compared to a 28.3% share in the first quarter of access to prime time and late prime time. ‘Prime channel targets an 18-54 demographic. NBG is also 2011. The media house reported a 28.1% combi- time is usually diverse every day of the week and the first one to launch an Internet TV platform: ned commercial audience share in 2011. offers different genres to suit a wide range of au- http://play.novatv.bg. Nova Television is a national free-to-air dience tastes. On weekends, we have long blocks of ‘Although Bulgaria is still lagging in terms of channel, targeting a broad general audience. It is entertainment/talk show programs in the daytime; internet penetration and video content viewing highly popular among 18-49 year olds and mo- public affairs programs and light daytime movies. on the internet, the trend is global: more and more dern families, especially in the capital and other Prime time is high grossing studio features’. content is being consumed online. Being the only large cities. ‘Its typical viewer is open minded and ‘We are maintaining a very strong mix of US high quality video content platform free to the end cosmopolitan, and looks for high quality enter- studios and independent US and European con- user, Nova Play is in a very good position to benefit tainment and information’, explains to Prensario tent in our stations. CSI and House have become from this transition’, completes Vassileva. Svetlana Vassileva, CEO. an integral part of Nova’s brand ‘Our strategy has always been to experiment and we are continuing the tradition Bulgaria: Market share by channels (1Q12) with different genres. We were the first to launch of airing the best US series, with bTV 42.2% the reality show genre with Big Brother, the first in titles such as Hawaii Five-0 and 14.9% launching primetime game shows like Who Wants Castle. We have volume deals with Nova TV BNT1 6.3% to be a Millionaire, NBCUniversal and Paramount, Kino Nova 3.9% with franchises like The Fast and Diema 2.4% the Furious, The Mummy and The Diema Family 2.3% Bourne trilogy’. bTV Comedy 2.3% bTV Action 1.6% The other channels bTV Cinema 1.2% KinoNova is for movie lovers Nova Sports 0.3% with core 30-49 year old urban Ring.bg 0.2% audience profile. The channel is a bTV lady 0.1% great choice for the people with an 0 10 20 30 40 50 urban and dynamic way of living, X Factor, one of the top brands of Nova who demand high quality relaxing Source: TNS

26 Prensario International Prensario International SPECIAL REPORT | Adversing

Ad Spending in Central & Eastern Europe: growing opportunities along with digital consolidation

CEE: Advertising expenditure, per media tion: 15% max of daily ing data for almost 20 years. The sector now has Central and Eastern European countries 10.7%. Another interesting thing is (2009 - 2013, estimated) have registered heavy falls on its advertising that “Digital Media” will become CEE: TV ad spend, per country (2012, transmission time, 20% a measurement vacuum until May 2012 when pies during 2009 and 2010. But, a new Global since 2012 the second most im- estimated). In million of US Dollars max within a given one- TNS releases new data. For 2012, positive growth Report from AEGIS Media highlights that the portant medium after TV, reaching 25,000 hour period; 2) product +5% is expected even if the pace will be slower figures of the region in 2011 remained stable close to USD 3,200 million of ad Total placements, political than previous years. in most of the markets and that they will get spend (16.7% of the total). Russia 5,521 ads and OTC ads are Turkey is becoming a hotspot for regional 20,000 allowed. OTC part still and global investments. Naspers acquires 70% better in 2012. From 10 countries of the region Poland 1,558 analyzed, only two of them will fall, according The winner: Russia needs additional by- of Markafoni shares. Amazon has acquired a Turkey 1,222 to the company estimates: Hungary (-2%) and The Russian ad market grew by 15,000 law; 3) the law allows minority stake in Ciceksepeti.com. Perkins Slovak Republic (-5%). 28% in 1H 2011 compared to the C. Republic 391 foreign investors to own Caufield & Byers invested USD 26 million same period in 2010. In 2H 2011 Romania 250 TV at most 50% of a Turk- into Trendyol.com. Germany based Ballroom 10,000 ish media company. International Network acquired Reklamz, At the same time, two markets will evidence the growth rate slowed to +18%, Hungary 190 the strongest growth: Russia, with 15.2%, and however this is partly due to the A media group’s total which offers digital advertising and services Slovakia 169 Turkey with 5%, two of the largest advertising tougher comparators: the end of Online income cannot exceed in Turkey. 5,000 Printed markets of the region, reaching USD 11,437 2010 showed very high growth. Lithuania 62 30% of total market Multiscreen media consumption is becoming Outdoor million and USD 2,182 million, respectively 2011 saw growth of 20% as previ- Latvia 42 Radio ad spend. a norm. In addition, Internet TV (i.e. Tivibu) (2012, estimated). ously forecast. 0 Cinema Which are the main platforms will get bigger. Mobile media is grow- Estonia 30 The smallest territories, Estonia and Latvia, TV in Russia is still the primary 2009 2010 2011 2012* 2013* effects of Law? a) High ing exponentially (Mobile search, mcommerce will also finalize in good shape with 5.6% the medium taking more than 50% 0 1,000 2,000 3,000 4,000 5,000 6,000 media inflation 40- is gaining momentum), and Social continues *Estimated first, and 5.5% the second. Other markets that Share of Ad Spend by Medium 45%; b) Sles houses to grow but it is not only Facebook & Twitter will show increases are Lithuania with 2.6% and (SOM). This is not expected to pushed product place- anymore. Source: AEGIS Media Source: AEGIS Media Czech Republic with 2.4%, as well as Poland with change significantly in the next ments and scenario Rise of new start ups (pinterest, google+) require brands to invest in all elements of social 1%, while Romania will remain stable. 5-10 years. In Q3 2011 Internet achieved 17% medium after TV. For Q1-Q3 2011 the market The conversion to digital broadcasting next integrations; c) As 2011 was an election year, media to gain first mover advantage and adapt This picture is much better than the one SOM overtaking print media (16% SOM) to saw growth of 57% with the full year growth year will offer a bigger choice to consumers and together with the new law, major political social features to their campaigns. Russian Search from 2009/2010. The same report from AEGIS become the second most popular medium. In rate at +42%. will reduce the shares of the biggest channels parties had TV campaigns for the June 2011 Engine leader Yandex is in Turkey. noticed that from the 10 countries studied, 7 the coming years its share will continue to grow Video advertising is one of the fastest growing and put cable/satellite channels in a stronger elections. The Internet Audit Bureau (IAB) of Turkey have decreased its ad pies during that period of and may reach 20% by the end of 2012. In Q3 segments with a 4% share of the total online position. This may result in lower TV costs with The Turkish market then faced another is planning to start sharing figures of non time: Czech Republic (-10.7%), Estonia (-6.9%), 2011, Internet showed the highest growth rate market. Forecasts are that this will grow up to these channels having a lower cost per point than challenge towards the end of 2011 with TIAK’s measured sites like Google, Facebook, etc. with Hungary (-4.8%), Latvia (-13.2%), Lithuania (- (+57%) vs. Q3 2010. CSTV the second highest 15% in 3-5 years. In September 2011, Russia the top four TV channels. (Board of TV viewership research committee) a software platform at the end of Q1. Also IAB 1.3%), Romania (-12.2%) and Slovak Republic growing medium (+41%) but its share is still became the number one market for the number Digital media is also the fastest growing decision to write off the AGB contract as of 19 is working on establishing online video and (-6.7%). too small (c.1%). of active online users in Europe. Also Russian —achieving a 25% of increase— and continues December 2011, after an official investigation mobile measurement. Globally, the figures estimate that Europe will During the big sports events, like London 2012 sites were amongst the top 30 most popular in to attract increasing numbers of audience and suggested that 4 fifths of the 2,500 households decrease its advertising pie in 1.5%, while US will Olympics and UEFA Euro Football Champion- Europe according to Comscore with Mail.ru advertisers. The fastest growing trend is online were corrupted. The company had been provid- do in 5% in 2012. But, Asia will grow in 14.7% ship, the advertising activity tends to increase. at number 10. video. There are more players and an increas- and Russia in 9.4%, and Latin America will do in Similar thing has happened with the presidential Social media is very popular, too: Russia is ing VOD offer. YouTube is still the biggest but Global Internet & mobile advertising spend (2000-2016E). election in March. the #1 market worldwide in terms of time spent the two biggest private TV networks are also The TV market increased by +19% in 2011, on social network sites (9.8 hours a month). In Key Contributors to advertising investing. the growth rate is expected to slow however this October 2011 the Russian audience on Facebook market growth - Emerging mar- 2011 was a challenging year for the Turkish 140000 25.0% year to +10%. The largest seller of TV advertising increased by 16%. This year some sites have ket will continue to drive growth advertising market. After a strong recovery in Video International will have to abandon some started selling advertising in terms of GRPs 2010 with +27% USD 1.9 billion the market 120000 (2011-2015F). TV channels as its share exceeds the 35% allowed like for TV. 20.0% 60% faced its first challenge in 1H 2011 in the form by law. The Russian president introduced a bill of new regulations restricting TV and radio ad 100000 50% creating public TV with no advertising (with Turkey and Poland 50% space resulting in high inflation. Full year 2011 80000 15.0% planned financing by commercial channels). Poland is the second largest advertising market closed +9%, USD 2.07 billion. Year to year the younger demographic are in CEE, and Turkey has become the third. The 40% Digital transition continues with emerging 60000 switching from TV to greater online usage. From Polish advertising market decreased by 1% in Po- Social Media, Search and Mobile. It is expected 10.0% % of global ad spend 30% 2012 TV channels will change buying target land in 2011, mainly attributed to the last quarter that Digital will reach a certain plateau and there Advertising spend ($m) 40000 audiences in favour of the older demographic. of 2011 with economic uncertainty in Greece will be a new balance in terms of share of spend. 5.0% 19% The total ban of beer advertising on TV from and other European countries. An increase of 20% TV and Digital will be the two most dynamic 20000 July 2012 will lead to c.4% of free inventory in 1% for the total 2012 year is expected. media types followed by Outdoor. 0 0% 10% 8% prime time. Because of the negative European economic Digital will become the third medium and 10% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E The rapid growth in Internet usage contin- climate, TV lost huge budgets in the last quarter TV will keep growing, says AEGIS report. Major ues in Russia, leading to a constant increase in and recorded 0.5% decrease. Even it is still the Paid Search Online Display Online Video Global Internet as % of total global advertising 0% regulations were in place by February 2011 and Bric North America Next 11 Western Europe advertising investment. Results in Q3 2011 saw strongest medium in terms of reach, and costs started to be effective from April 2011. The key Internet spends overtake print and Out of Home per point, it’s observed a slight decrease in time Source: AEGIS Media provisions on advertising & media are: 1) dura- Source: AEGIS Media (OOH) and become the second most popular spent as Internet VOD services grow. 28 Prensario International Prensario International 29 Special INTERVIEW | PAY TV

HBO CEE: new services to expand across the region

With headquarters in Budapest, Hungary, and value-added services bring HBO Europe, owned by HBO, Inc. (USA), cur- the biggest blockbusters, award rently provides basic and premium channels winning original productions, to 15 countries: Hungary, the Czech Republic, series, exclusive events, evergreen Slovakia, Poland, Romania, the Netherlands, movies, film festival hits, inter- In Deriva, the Romanian version of the Israeli Bulgaria, Moldova, Slovenia, Croatia, Serbia, national and European movies format In Treatment Kosovo, Montenegro, Macedonia and Bosnia into viewers’ homes’, explains material created by up and coming and Herzegovina. to Prensario Gerry Buckland, writers from the region’. It offers five high quality movie channels, PR manager, HBO Central & HBO Europe has just completed HBO, HBO2, HBO Comedy, Cinemax and Eastern Europe. production of the three-part drama Cinemax2 and six HD channels, HBO HD, The executive remarks: ‘We Burning Bush in Prague, directed by the HBO2 HD, HBO3 HD, HBO Comedy HD, continually look for new areas internationally acclaimed Agnieska Cinemax HD and Cinemax2 HD, as well as of business. We have already Holland. It tells the story of a young the subscription video on demand service launched HBO Go in ten ter- Czech student who burned himself to HBO On Demand, and the broadband SVOD ritories, which is accessible on death as an act of freedom in Czecho- service, HBO Go. home computers, connected slovakia in 1968 and it will be due for In the Netherlands, HBO Europe provides TVs and most portable devices. transmission early 2013. HBO HD and SD channels, HBO On Demand We expect to cover our region Man@war is a documentary about and HBO Go through HBO Nederland, a joint completely by the end of the year. people who play virtual WW2 air venture between HBO and Ziggo BV. As premium Pay TV providers, our battles in real time; In Deriva is the ‘HBO and Cinemax and their multiplexes SVOD service is complementary Romanian version of In Treatment, to the standard linear subscrip- which just finished shooting its tions’. second series; Shall we Kiss is an HBO Hungary comedy drama Producing in CEE serial based on an Israeli format. He continues: ‘Our top shows On the acquired side, HBO Europe are our own produced series that aims to bring the ‘most popular and are popular round the world: successful’ movies and series across from Game of Throne, Boardwalk all genres acquiring a limited number Empire and True Blood to The So- of carefully selected series, which pranos and Sex and the City, together ‘complement’ HBO original produc- with the best acquired series, including tion series, says Buckland. And completes: the HBO Latin America series Capadocia, ‘For film acquisitions, we have deals in place Burning Bush, directed by the internationa- produced in Mexico’. with all the major content providers, we also lly acclaimed Agnieska Holland ‘We generate original content, both drama acquire selected European and world cinema series and up to 20 documentaries a year in movies, primarily for the popular Cinemax local languages across the region in Hungary, channel’. Romania, Poland and the Czech Republic. These productions win many festival awards: in 2010 HBO Romania won an International Emmy for the documentary The World of Ion Barladeanu’. ‘We produce drama series in local lan- guages from acquired formats including the successful In Treatment series —a long- running format which was also produced by HBO in the USA—, which Romanian The World of Ion Barladeanu, and award-winning documentary produced in Romania adaptation was In Deriva. We also look for Man@war is a documentary about people who play virtual WW2 air battles in real time

30 Prensario International Prensario International Special INTERVIEW | Producers

Endemol CEE: ‘Our TV brands drive gamers and viewers to various platforms’

Marina Williams, CEO of Central and Bulgaria and the rest of Bal- Eastern Europe, Endemol, describes to kan region, All You Need is Prensario the good moment of one of the Love. The Money Drop has largest production companies in that specific turned out to be the real sub-region of Europe. hit, with over 300 episodes ‘We are targeting over 120 clients in CEE, produced in 2011 across predominantly free-to-air national TV sta- CEE. This included Russia, tions. However, we are pleased that in some Ukraine, Kazakhstan, Serbia, markets, and Poland in particular, thematic Bulgaria, Estonia, Latvia, Lithuania, Turkey, cable and satellite channels started to open Greece, etc.’. up their budgets for local productions. This Among the smaller shows, the reality included both local players as well as inter- programs like Snog Marry Avoid, Hotter than national brands like MTV, Discovery, Fox, my Daughter, Conveyor Belt of Love ran also National Geographic, etc. Our catalogue of across several territories with ‘great ratings’, Marina Williams- CEO of Central and Eastern Europe, Endemol over 3, 000 formats allows us to tailor our offer according to the executive. to both major and small productions’. She continues: ‘We are also happy to bring ‘Our biggest successes in the region are our new music entertainment show Your core business, TV. ‘We also maximize the still Big Brother, which is still running in Face Sounds Familiar from Spain into our value of social networking sites to bring more territories. It has been sold in Ukraine and viewers and votes to our shows. was very successful on Antenna TV station One of our developing areas is games and in Romania this spring. It is also currently in we are especially active in CEE in Turkey production in Turkey for Star TV (recently which has a huge online community: we sold by Kanal D)’. have recently developed DOND flash game ‘We have also expanded into scripted and and are commercializing this opportunity scripted reality in major markets of opera- together with Google’. tion like Russia and Poland. We had the first ‘Our well-known TV Brands clearly drive commissioning last year from Canal Plus in gamers and viewers to various new media Poland for crime series Penoza, originally platforms and this is a growing opportunity developed by Endemol Netherlands team, which we want to capture in full. Among the this strong scripted format was also picked new shows we are bringing to Natpe Budapes up by ABC in the States’. are game shows developed by creative talent Penoza is a crime series developed by Endemol Netherlands for Canal Plus in Poland. The scripted In Russia, Endemol’s team is developing in UK and France: The Bank Job and Code format was also picked up by ABC in USA ‘brilliant’ local scripts and working across all and fantastic music talent show Number 1 broadcast networks in various genres, soap, from our talented creative Spanish team’, drama, crime, TV movies, scripted reality. completes Williams. ‘Based on proved track record, we are now offering Caramel romantic comedy (40 episodes) to international territories as well as scripted reality Real Life (105 episodes). We are also seriously looking into Turkish scripted market to define our development strategy there’, remarks Williams.

New developments: digital and games The Romanian adaptation of Spanish music Company’s big reality shows, like Big show Your Face Sounds Familiar on Brother, have great extension in mobile and Antenna TV. It was also sold to Ukraine Endemol is pushing internationally web and generate additional revenues to the the scripted reality Real Life

32 Prensario International Prensario International SPECIAL INTERVIEW | ASSOCIATIONS | EUROPE By Fabricio Ferrara

ACT: sponsorships, digital developments and selling content abroad to go through the crisis

Founded in 1989 and with its headquar- ers. This study is part of our response to a Digital Switchover Europe ters in Brussels, Belgium, the Association of number of very pertinent questions posed Commercial Televisions in Europe (ACT) is a by the European Commission, in its Green key organization to understand better how Paper on Audiovisual Content, in the Digital the European private stations are sailing Agenda, and in other policy documents’, adds the financial crisis. Prensario speaks with Delusinne. Ross Biggam, director general of the entity, ‘Television has never been stronger, with who describes the channels strategies and the average European citizen watching linear explains which the main challenges are for TV for 228 minutes per day. Our member the future with the expansion of the digital companies aim to build on their existing business. strengths to tap into new revenue streams and better serve consumer demand. If all In the recent study Audiovisual Content and players – broadcasters, producers, distribu- Online Growth made by e-Media Institute for tors and regulators – can rise to the challenge the Association of Commercial Televisions of the new era, then we are confident we can Philippe Delusinne, president of ACT Ross Biggam, director general ACT in Europe (ACT), Philippe Delusinne, presi- deliver a strong presence for European con- and CEO of RTL Belgium dent, and CEO of RTL Belgium, explains: tent online’, explains Ross Biggam, director ‘The European TV market is today a €84 bil- general of ACT. ‘The European TV market is ‘Scandinavia, Germany and lion sector. The report concluded that biggest And he adds: ‘But there are also other things today a €84 billion sector. The some Baltic countries, like talization. Delays are expected in Bulgaria, developed by the European Audiovisual commercial groups have invested a total €15.1 like the future European regulation about the report concluded that biggest Estonia, are growing, while the Poland, Romania and possibly also Hungary. Observatory (EAO) for the DG Communi- commercial groups have invested UK is also strong. In the UK, billion in program content during 2010’. TV industry, for example product placement There were 375 new DTT channels launched cation of the European Commission, shows a total €15.1 billion in program one of the main reasons is the ‘When the contributions of public broad- and the restrictions on advertising. The Eu- in 2011’, highlights the executive. the current status of the European television content during 2010’. Olympic Games, starting in July’ casters and smaller operator are also taken ropean Union regulators are working on new As we enter 2012, the EU deadline for market. ‘At the beginning of 2012, there into account, we concluded that overall rules and we will need to make clear our own switch-off of digital terrestrial television is were 7.400 TV channels established in the around 40% of broadcasters revenues are views when the EU is revising them’. fast approaching. In 2011, a further three European Union. A further 1000 channels are reinvested in the next season’s schedule. The The report arrived to three main con- distribution’, completes the report. abroad in order to find new and fresh ways EU member states completed the transition: available in these countries but are broadcast- media business will continue to invest and clusions: ‘First, the European commercial of resources’. Cyprus, France and Malta, bringing the EU ing from third countries (including a large to innovate so as to ensure that the strengths broadcasters are key contributors in terms How crisis impacts the market? total to 15. A further eight EU countries number of satellite channels from outside of of our sector are also reflected in the online of growth, jobs, innovation and the creation The most recent news about some Euro- Programming are expected to complete ASO (the United Europe)’, states the report. world’, completes. of audiovisual content. Second, demand for pean economies, especially in Southern and According to Biggam, the main content Kingdom, Greece, Ireland, Italy, Lithuania, Regional and local channels represent Gathering 33 broadcasters from 37 coun- online video has surged over the past few years Central and Eastern Europe, have shown that trends in Europe during the last years were Portugal, the Czech Republic and Slovakia) about 40% of the total channels available. tries, the ACT has been working in the recent and commercial broadcasters are investing in the crisis has not stopped; on the contrary the news programs, reaching growing ratings in 2012. Switch-off has also taken place in Among the channels available in the EU and months in many key issues. ‘We are seeking a “second cycle” of digitalization, developing is getting worse in some countries. Even because they reflected the several faces of the non-EU countries such as Switzerland, Ice- candidates countries, cinema (and fiction) to discuss this report with the EU policymak- a wide range of Internet‐based non‐linear Biggam recognizes that the TV situation crisis and the election processes all across land, Croatia and Norway. and sport channels represent the two most Number of TV distribution platforms in the EU (2008-2011) services’ is ‘less optimistic at present’ in Italy and the continent. Digital terrestrial television services are predominant channel genres (when one Source: MAVISE/European Audiovisual Observatory Number of TV distribution platforms in the ‘Third, online cross‐ Spain, he says that there are other territories ‘The predictions of a few years ago that quite advanced in several countries, with excludes local and regional channels), with European Union (2008-2011) border distribution showing good health, usually following the broadcasters would move en masse from more than 60% of homes being DTT only in 644 and 575 channels, respectively. may represent an op- macro-economic health of the country in drama to reality shows, talent, talk-shows, etc. Italy and Spain at the end of 2011. In France In 2011 the growth of HD channels had a 10.000 portunity for some question. as are they are cheaper to produce have not 5,316 and the United Kingdom, 62% and 74% of ‘major impact’ on the overall growth of the 5,187 5,194 4,877 broadcasters to reach ‘Scandinavia and some Baltic countries, really been borne out. By contrast, there are homes respectively, were using DTT in their market. According to MAVISE, at the end of Cable wider audiences be- like Estonia, are showing growth, while de new sources of drama, with a current strong homes (on primary or secondary sets). the year there were approximately 612 HD 1.000 IPTV yond their domestic UK and Germany keep strong. In the UK, run of Scandinavian productions, specifically Satellite At the end of 2011, 31 pay-TV platforms channels available in Europe, an increase Mobile remit, and current one of the reasons is the Olympic Games, with Danish and Swedish detective series were available in 19 European countries. from 414 at the end of 2010 (and 274 at the 130 Pay DTT copyright licensing starting in July’, explains. travelling well and filling a niche market At the same time some planned Pay-DTT end of 2009). This figure includes both HD 100 86 91 66 frameworks are able ‘To go through the crisis and the ad pies across Europe’, remarks Biggam. 68 services in Spain and Portugal have not specific channels and simulcasts of SD chan- 57 47 58 to encourage this de- falls, broadcasters are betting on more 63 materialized, services have ceased elsewhere nels. Sport remains the most important genre 40 60 48 velopment in a single sponsorships and product placement, apart Digital switchover 2012 (Italy) and in several smaller countries the in HD television (approximately 20% of HD 14 20 25 29 market, rather than from strengthening their investments on There is a growing number of DTT chan- 2008 2009 2010 2011 development of a financially successful model channels), followed by film and generalist presenting obstacles digital developments, like Connected TV. nels in the region, after several analogue for pay DTT is proving difficult. channels (each around 15% of the total). Source: MAVISE/European Audiovisual Observatory to online cross‐border Also, the channels are selling their contents switch off. ‘23 countries have completed digi- Recent data from the MAVISE TV database, The distribution of HD television chan

34 Prensario International Prensario International 35 MAIN REPORT

ACT: sponsorships, digital developments and selling content abroad to go through the crisis

nels also continues to grow. In 2011 satellite Facts & Figures of the European TV Market packages offered more than 50 HD chan- nels in Italy, Poland, the United Kingdom and Ireland, and more than 30 in Germany, Economic Value Advertising & Product France and the Netherlands. The strongest - € 84 million is worth the European TV Placement HD offers on cable are available in Portugal market (2011). Up to 40% of the revenues - In 2010, TV ad revenues grew by 8% (40+), the Netherlands and Germany (30+). are reinvested in content in Western Europe, outperforming eco- At the end of 2011, more than 30 HD chan- - € 12 billion is worth the sector in Italy. nomic growth and the overall advertising nels were made available in IPTV packages An investment of € 800 million is drawn market (Television 2011, International in Switzerland, Poland, Portugal and the to the production of TV drama and other Key Factors) Netherlands. HD channels are now available audiovisual works, with an additional € 1.5 - In most markets, product placement will on DTT networks in eighteen countries (as billion earmarked for in-house production contribute up to 1% of the total advertising compared to three networks at the end of (IsiCult, 2011). revenues by 2015 2009). - In the UK, investment in content produc- - Germany has the biggest potential for ‘The growth of distribution platforms has tion amounts to €4 billion (Communica- product placement until 2015 in terms of also remained stable. The number of IPTV tion Chamber, 2011) absolute incremental revenue: € 50 million platforms and Pay DTT services continues - In France, Canal + and CANALSAT invest (ScreenDigest, 2011) to increase, while satellite packages and ca- more than € 2 billion in content, which ble offers have declined since 2010. This is represents 50% of their pay TV turnover Digital & New Media partly due to consolidation in these sectors’, - In France, 44% of the people owning finalizes the report. Viewing Time tablets stream TV programs in real- - TV remains phenomenally popular, with time, utilize catch-up services or access Future average daily viewing in Europe increasing video-sharing platforms. 28% use VOD The broadcasters are thinking in a new to 228 minutes per person in 2010 (Euro- on Internet business models in the television industry. data TV/RTL Group). - Catch-up TV is increasingly popular. ‘The multiplication of digital platforms - More than 97% of European households 55% of the internet users watch TV with operating in Europe has changed dramati- (310 million) have a TV. Almost 50% of this service, with 81% of catch-up users cally the media landscape and the channels them have an HD set. stating that they are watching as much are following that trend launching its own TV as previously systems of Connected TV, Mobile services, Content & Formats - In Q1, 35% of individuals claimed to IPTV and DTT channels. The player map is - Live TV and sport continues to dominate have used the internet to watch catch-up growing and growing, but the TV is stronger the most viewed programs TV services (OfCom, 2011) than ever’, completes Biggam. - The UK sports more formats than any - The transition to the digital era has other nation (44% of the total). Total reached its final state with 72% of EU HD channels available in international revenues generated by in- households and 55% of Europeans watch- Europe by genre (2011) dependent producers alone grew by 34% ing digital TV Others last year to €50 million. Selling British - In 2011, a further 5 EU countries will Sports formats abroad accounts for a quarter of complete the transition, bringing the 16% 21% the sector’s total revenue. total to 16 EU; 20 European (European Regiona/ - In 2010, the most popular talent show was Audiovisual Observatory). Local 7% Got Talent (FremantleMedia); it entered - There are now Pay DTT services in 14 7% TV Fiction 16% an impressive eleven new markets. The EU countries (19 European) 8.5% Film X Factor achieved an average audience - By the end of 2010, in total, more than of 14.1 million (up from 12.9 million in 9,800 TV channels had been established Entertainment 9.5% 15% 2009) and has since gone on to travel to a in Europe

Documentary Generalistic further five markets. - HD channels are available on DTT plat- forms in 13 EU countries Source: MAVISE/European Audiovisual Observatory

36 Prensario International Prensario International Prensario International Prensario International 2012 more Attending buyers & Producers 2012 more Attending buyers & Producers

Vasily Rovenskiy, Big Movie (Russia) with AVK Production, Russia: Olga Volodina, Elena Intra Communications, Russia: Igor Fedorov, Alexandre Ishohuk and Nina Berezhkova, Poland: Magdalena Garbacz, from the pro- Maciej Taras, Pol-Media, Poland (home video Kotunova, Yeva Darkbinyan director of Acquisitions, and Antonina Udalova, from Kino TV (Ukraine) Senir acquisitions executive Pawel Jordan, managing director, duction company ATM Grupa, and Dorota player); Petr Vasenda, managing director, Vapet TVN Turbo, Poland Stec, from TV Puls. ATM would handle a Production, Czech Republic DTT channel next year

Sony Russia: Jeff Lerner, SVP, development & current programs, international production, and Sahana Kamath, director, scripted development ASTRO, new Polish Pay TV channel: Karolina Szymanska, CEO, & production. and Ryszard Krajewski, management Board Proxy

Sorina Big, acquisitions director, Pro TV Russian distribution company LYCO: MEDIAdirect, Romania: Valentin Ichim Tatiana Kalimulina and Alexey Rasmagin (Romania), and Cristina Cepi, head of acquisi- and Ligia Gheorghiu tions, CME Internet Division, Czech Republic

Johana Salmela, acquisitions YLE Finlandia, Melissa Ricus Janseqers, SVP, Antonella Ungureanu, Filip bobinski, CEO, Nova, Czech Republic: Alexandra Bezpalcova, Pillow, sales Telemundo Europe, Ruxandra Ion, MediaPro Mari Koivuhovi, acqui- International programming, executive director of Nova Dramedy Productions, acquisitions manager, and Petra Bohuslavova, Ceska Televize: Lenka Slovakova and Pictures, and Ines Turturica, acquisitions ACASA TV, sition executive, YLE TV, ProSiebenSat.1, Germany for Cinema Czech Republic Czech Republic acquisitions executive Jitka Bodlakova, import executives both from Romania Finland Central & Eastern Europe

Chello Central Europe: Sarolta Mariana Fernandez and Julieta Gonzalez, Artear TVR Romania: Mioara Dumitrescu, acquisitions co- Viasat UK: Natasha Allen, Anita Kiss, Victoria Watts, Muranty, acquisitions assistant, Argentina, with Dániel Spollár, Head of film portfolio, Dita Krivska, acquisitions manager, HBO Czech Okros Gergerly, producer, TV2 (Hungary), Kristof ordinator, Cristian Tabara, film department channel acquisitions managers, and Violeta Galinyte, acquisi- Eniko Harsanyi, head of busi- and Marta Kertész, channel manager, from Chello Republic and Slovakia, and Martin Havlicek, Dombovary, production director, and Silviu Epure, and Luminita Boerescu, acquisitions tions executive ness administrations, Central Europe acquisitions and new projects manager, HBO TV2 Hungary: Daniel Zamuczki and Klara development ad acquisitions manager, Paprika Latino Peter Marschall, CEO Paprika Latino, and Erika Central Europe Paszternak, program manager (Romania) Tothová, head of acquisitions at TV Joj (Slovakia) Romanian cableoperator AKTA:Ciprian and Gheorge Minea The international department of MTVA Hungary: Lidia Marton, director of international relations, surrounded by Katalin Szigentuari, Simon Barna Gábor, Adam Cselleng, Szilvia Puspok and Ilidikó Komáromi

Malyatko TV, a kids channel from Ukraine: Hungary: Gabor Gisher, Havas Ágnes, The new MTVA Hungary acquisition/progra- MTVA, Hungary: Mártha Horváth and Klara Barabás, Khrystyna Kmetyk, deputy director, and Volo- channel manager of Cool general manager mming team: Lorand Poich, program director, Ukraine: Martynov Yuri, from music TV channel The acquisitions team of Kanal 2, Estonia: Jaanus program managers, with Zsuzsanna Kálomista, dymyr Kmetk, managing director TV, Prizma TV, Sorozat+ of the Hungarian Andrea Zaras, head of acquisitions, and Bianca AITI TV and producer Lykhovyl Svitlana Noormets, Kai Gahler, Nele Paves, Liis Luuri director content sales and acquisitions and DoQ (IKO TV) Film Fund Balaz, head of film department Shant TV Armenia: Laert Soghoyan, execu- Viacom Hungary/Poland: Gergely Litkai, Head tive director, and Arthur Yezekyan, president of Channel, Central Comedy (Hungary), with Daniel Reszka and Bartolomiej Major, MTV Networks (Poland)

Hrach Keshishyan, producer director, and Hrachuhi Albanian buyers: Mirela Oktrova, director of Albania: Fatos Risto, Lubomir Nemec, head of Utmazyan, manager of international relations, from Televisija Vijesti, Montenegro: Boban Savic, TV of the Albanian Public Television (TVSH/ content and schedu- controlling and finance of ATV Armenia, with Manush Melkumyan, head of production manager, and Aleksandra Radoja, RTSH), and Edmond Topi, executive director ling director of the an Prorom Media-Trade, a Star Net, IPTV player from Moldova: Moldavian TV channel: Valeriu Sova, Diana Leahu marketing of UCOM, a television service provider also production consultant from distribution company MMS Nositi online platform Tring distribution company that Alexandru and Dina Machedon and Serge Zanoaga buys for Romania from Armenia

40 Prensario International Prensario International 41 2012 more Attending buyers & Producers

Turkey: Can Okan, president of the Catherine Stryker and Izzet Pinto, CEO, both Turkish Radio & Television: Meltem Tumturk distributor ITV, with Ahmet Oncan, VP from The Global Agency Turkey; with Nigol Akyol andHande Turan Asknin of the producer Medyavizyon. The first Bezjian, Think+, Lebanon distributes the latter’s productions

Emrah Kerim Turna, Ezgi Ural, Ozlem Ozsumbul and Amac Us, acquisitions and sales, Kanal D Turkey (borders) with Dragana Kos, program acquisitions manager, and Kaspar Pflueger, program director, both from RTL Croatia

Old School TV, production company Elisabeth Costa, EVP, Lakeshore, Mariana Dimitrova, manager of Lina Waked, RCN Colomabia and from Bulgaria: Evelina Kirirlova, with TV7 Bulgaria: Evelina Koleva, global acquisitions Fox International Blizoo, number 1 Triple Play operator in Vassela Dimitrova, Senior Acqui- consultant international clients, and executive director, Nadia Kostova, head Channels, and Mariana Grozdeva, Hristo Hadjitanev, head of research acquisitions coordinator, Fox Bulgaria: Zornitza Grozdanova and Sofia sitions manager from bTV Media of acquisitions Bulgaria/Balcans Shtereva, programming managers Group, Bulgaria and development

DI&MA Vision, distribution company from Sebia: Antonina and Mirko Vojinovik

Radio Television Vojvodina (Serbia): Sonja Kokotovic, project manager, and MZE, Georgian broadcaster: Anri Getsadze, head Dexin Film, Serbia: Dana Petrovic and Ljupka Predrag Novkovic, Program Editor in of commercial department, and Zaza Tananashvili, Trifunovic Chief general director

A1 Televizija, Macedonia: Tatjana Tabakovska, program coordinator, Zoran Siljanoski, marketing manager, and Elena Stojanoska, acquisitions executive

Georgian buyers: Giorgi Gachechiladze, general pro- BH Telecom, Bosnia Hersegovina: Dzenan Radio Television of Republic of Srpska, a regional ducer from the public broadcaster GPB, with Estate Smajic, expert associate for the Planning public broadcaster: Branko Lazic, deputy program Khabazishvili, main director, and Noe Sulaberidze, and Content Development, and Sejdalija director, Lada Tomasevic, editor program schedule, general director of the top Georgian production Heljic, business development specialist Aleksandar Seva and Dunja Krco, promotions company TBC TV TV commercial stations in Europe

GMG, Georgia: Bidzina Bara- Sitel TV, second channel of Macedonia: Manuela Caputi, Mediaset Italy; Lukasz tashvili, general producer, and Natasha Velkovska, executive producer, Alsat, Macedonia: Dejan Zerajic, Brezezinski, programming director, SPI Inter- RTK Kosovo Radio Television: Levan Kubaneishvili, managing Robert Janevski, marketing, and Risto acquisitions manager, and Lirim national Poland, Almudena Campo, general Aferdita Alaj and Mirlind Shala director Samardjiev, editor Hajredini, COO manager, SPI International Spain & Portugal

42 Prensario International Prensario International Special RESEARCH by Eurodata TV Worldwide

What’s up in the Polish TV Market?

By Julia Bourlès

The TV market in Poland is one of the most news channels TVP Info and TVN24 performed dynamic and competitive markets within the strongly, while both channels lost market share European Union. Poland has reached a very in 2011. The other niche channels, such as TV4, high level of equipped TV households and is TV Puls, TVN7 and Polsat 2, are generally in characterized by a large number of pay TV chan- good health. nels. TV consumption has been very stable since In terms of content, the top five programs 2009: in 2011, the average daily viewing time in 2011 shows that events and news arouse Ranch was the most watched series in 2011 on TVP1 with its best episode gathering 8.5 million viewers, an increase in Poland stood at 4 hours and 2 minutes per strong interest but fiction still dominates the TV of 1.2 million people compared to 2010 person per day, a slight decrease of 2 minutes in landscape. The fictionsRanzco (Ranch) and M comparison with 2010. This score is above the jak milosc (L for love) still compete for the first Wiadomosci remain in the top five in 2011, both average daily viewing time in Europe that stood place. Last year, Ranzco was the most watched improving their performance compared to 2010. at 3 hours and 48 minutes in 2011. series with its best episode gathering 8.5 mil- Broadcast on Polsat, the show Wydarzenia also The Polish TV market is dominated by TVP, lion viewers, an increase of 1.2 million people benefited from this appetite for newsoutput. the public broadcaster, with its flagship channels compared to 2010. The popular soap opera had Overall, a major trend emerged in Poland in TVP1 and TVP2, and by its two commercial to settle for second place. 2011: the local adaptation of international TV rivals TVN and Polsat. While TVP1 lost 2 points Last year in Poland was full of events and shows, among which adaptations of talent shows in a year in terms of market share, TVN resisted three of them appeared in the top 10 programs, performed particularly well. Newly launched X well (15.2% market share versus 15.0% in 2010) whereas there were no occurrences for this genre Factor was a great success on TVN in spite of the and Polsat posted a 14.5% market share in 2011 in 2010. On 23rd March, the superstar skier Adam fierce competition of Ranzco on TVP1. Polish (+ 0.7 points versus 2010). Malysz took his final ceremonial jump during a viewers also discovered Must be the Music on Within a quickly fragmenting TV landscape, gala featuring other famous jumpers and music Polsat and Clash of the Choirs on TVP2, and with DTT launched in fall 2010, all the heavy- artists. More than 7.2 million Polish viewers were both shows outperformed the channel average weights are betting on a multichannel strategy. mesmerized by this moving ceremony. The beati- results. The trend continued in 2012 with the In 2010, a year driven by political events, the fication ceremony of Pope John Paul II was also adaptation of Got to Dance, which was also a big an emblematic event success on Polsat. Audience shares of the main channels (2011) of 2011, gathering a Fiction wise, TVP2 adapted the Canadian very large audience of format Les Parent, a comedy series focusing on TVP1 17.4% 6.8 million viewers in the daily life of young parents with three chil- TVN 15% Karol Wojtyła’s birth dren. The show was an ongoing success and the Polsat 14.5% country. Finally, the channel has already broadcast a second season in TVP2 13.3% annual TV awards 2011, while the third is scheduled for fall 2012. TVP Info 4.2% ceremony Telekam- The adaptation of the Austrian series Komissar TVN 24 3.1% ery 2011 pulled in Rex was also a hit on TVP1 at the beginning TV4 2.4% more than 6.7 million of 2012. Many foreign sitcoms were adapted TV Puls 1.9% viewers. in Poland such as the American series Rules of TVN7 1.8% As far as news pro- Engagement and Everybody Loves Raymond and Polsat 2 1.3% grammes are con- the French show Que du bonheur. Constructed 0 5 10 15 20 cerned, TVP1 flagship reality also made an appearance through the shows Teleexpress and X-Diaries format broadcast on Polsat, in which Source: Eurodata TV Worldwide / One TV Year in the World / Nielsen Television Audience Measurement – All rights reserved viewers could follow the romances and conflicts of Polish tourists on holiday. Top 5 Best performing programs 2011 Globally, due to the increasing competition, Channel Day Date Time Program Genre Rat% 000’ Share% the biggest channels took more risks by launch- ing many new formats, original programmes or TVP1 Sun 06/03/11 20.23 Ranch Series 23.8 8505.2 46.7 adaptations. TVP2 Tue 18/01/11 20.47 L for Love Soap Opera 23.5 8406.5 49.1 Poland is hosting the European Football Cup TVP1 Sat 26/03/11 17.11 Benefis Adama Malaysza Event 20.3 7253.7 50.7 during the summer 2012 and will have a huge opportunity to gather millions of viewers. This TVP1 Thu 06/01/11 17.04 Teleexpress News 20.3 7236.9 46.2 major sport event should have a very positive TVP1 Sat 26/03/11 19.30 Wiadomosci News 19.3 6907.9 41.8 impact on the TV market, especially as regards Source: Eurodata TV Worldwide / One TV Year in the World / Nielsen Television Audience Measurement – All rights reserved daily viewing time.

44 Prensario International Prensario International SPECIAL INTERVIEW | Formats SPECIAL REPORT | Formats

Sony: ‘CEE remains a real growth TV Formats in Europe: new area in the format business’ comers on top; established, down

one of the biggest catalogues in the industry’, Prensario publishes here “TV Formats in in Europe were 16,856 in 2011, comparable Value created in Europe, he adds. Europe”, a special report made by the consul- with 2009 and 2010. The UK was the leading by countries (2011) Company’s most established hits include tancy companies Essencial Television Statis- country, but its 2011 total was considerably Who Wants to be a Millionaire?, which was cur- tics, Madigan Cluff and Digital TV Reserch, lower than in 2010. Five began transmitting Big rently licensed in Russia, Moldova, Romania, about the main titles developed during 2011. Brother in 2011, transmitting many fewer hours UK 24% Albania and Hungary, and Dragons’ Den that Top distributors are: ITV, Endemol, Sony, than Channel 4/E4, the previous broadcasters. will be adapted in Czech Republic, Poland and France 19% FremantleMedia and Zodiak Rights. Despite Channel 4’s format output halving in Romania. ‘Our talk show The Dr Oz Show was 2011 (to 705 hours), it was still one of Europe’s licensed in Armenia and in Russia, where more Germany 19% than 500 episodes have been produced’. Come Dine with Me (4,126 hours), from top five broadcasters. E4’s format output fell ITV Studios was the most screened TV for- from 1,339 hours in 2010 to 297 in 2011. Other top titles from the distributor are SPT before the Screenings in Los Angeles: Ed Lo- Italy 13% Breakaway (’45), a game show format where six uwerse with Alex Marin, SVP Sales for Latin America mat in Europe in 2011, according to a new Michael Cluff, co-author and director at players take to a giant track to answer a series & The Caribbean and Mike Wald, EVP, International report that covers 50 major formats across 16 Madigan Cluff, said: ‘The value created by the 0 5 10 15 20 25 Distribution of general knowledge questions in a bid to win countries. The TV Formats in Europe report 50 major formats was USD 2,019 million in 2011 a cash prize; and Cover Me (’60), an entertain- dramedy for CTC in Russia’. Ed Louwerse, SVP of Format Sales, calculates that the hourly total of Endemol’s for 97 channels across 16 European territories. Source: TV Formats in Europe International Distribution ment show with a rap star and his homeboy The 80s is about a group of students living Big Brother has fallen considerably since 2009, The 2011 figure was 8.4% up on the 2010 total, that meet up with a seasoned pop artist and in 1980s communist Russia, a time a of great with Who Wants to Be a Millionaire (Sony) with the number Sony Pictures Television (SPT) is among are sent a seemingly impossible task to create changes but with all the story lines of students also declining. of hours broad- Title Distributor USD million the Top 5 entertainment formats distributors their own version of the other’s hit. life you’d expect such as romance, parties, Jonathan Bailey, co-author and managing cast increasing in Europe, with its flagship program Who friendship and family. ‘Against the backdrop Come Dine with Me ITV Studios 217.4 director at Essential Television Statistics, by only 2.4%, wants to be a Millionaire?, that has become Scripted, too of 1980s life under communism, it has many Money Drop Endemol 171.2 the third title by value created in Europe in added: ‘Money Drop (Endemol) was screened demonstrating Apart from the wide entertainment catalogue themes universal to all CEE territories so it’s Who wants to be a Sony 165.2 2011, according to the TV Formats in Europe described above, SPT has a great expertise on an ideal concept as a format’, completes the for 615 hours and The Voice for 312 hours in that the study. The complete report is being published the scripted format side with other key titles. ‘In executive. 2011 – impressive considering that both shows Essential Tele- Millionaire? BBC Worldwide 140.1 in the next page. CEE, we have also licensed scripted formats, for only started in 2010. Both are expected to grow vision Statistics, Dancing with the Stars FremantleMedia 121.5 Ed Louwerse, SVP of Format Sales, Inter- example Everybody Loves Raymond in Russia, sharply in 2012’. Madigan Cluff Source: TV Formats in Europe national Distribution at Sony Pictures Televi- through Lean-M, and Poland’, says Louwerse. Relative newcomer Money Drop has already and Digital TV sion, explains to Prensario the moment of the ‘As SPT’s format sales team, we are able to become the second title by value created across Research catego- company in Europe and remarks: ‘Central and look at international format potential from Europe. More established titles such as Big ry still has expansion potential despite tough Eastern Europe remains a real growth area for us original series produced by SPT’s interna- Brother, Who Wants to Be a Millionaire, Wheel times for European broadcasters’. in the format sales business, and we have strong tional production business. For example, we of Fortune and Deal or No Deal saw consider- The UK is the TV formats powerhouse in relationships with broadcasters throughout are bringing out a scripted format specifically the territory’. for the CEE region called The 80s, originally able falls in value for calendar 2011 compared Europe. Not only does the UK screen the highest ‘We license formats across the whole region, developed by our joint venture production to 2009 and 2010. number of format hours, it is also home to sev- including Russia, the former CIS, Poland, company, Lean-M, which became a successful Total format hours (for the 50 titles covered) eral major formats’ producers and distributors. Hungary, Slovakia, Bulgaria, Czech Republic Breakaway, new game show for Europe The value of formats for UK broadcasters was and across the Adriatic. CEE continues to offer All-day format hours by distributor USD 475 million in 2011. The UK, France (USD growth opportunities, especially as SPT owns SPT: Wayne Garvie, new Chief Creative Officer in 2011, Europe 382 million), Germany (USD 381 million) and Italy (USD 260 million) accounted for three- Sony Pictures Television announced at the Egypt, Dubai and quarters of Europe’s total value in 2011. With Come Dine With Me, ITV Studios has end of May the appointment of Wayne Garvie Miami, and joint Others All-day format hours by distributor in become the largest distributor by hours in Europe ITV as Chief Creative Officer, International Produc- ventures in the 2011 tion, SPT. He is responsible for driving creative UK (Gogglebox Simon Murray, co-author and managing with Me. However, Endemol (USD 439 million) 26% development across SPT’s global network of Entertainment, 24% director of Digital TV Research, said: ‘Five was the leading distributor by value created joint venture companies and its production Victory Televi- distributors accounted for three-quarters of the in 2011, closely followed by FremantleMedia studios outside of Los Angeles, turning locally sion and Silver format hours in 2011. ITV Studios is the largest (USD 431 million). The top six distributors developed properties into global formats and River), France 9% 7% Zodiak Rights accounted for 82% of total value created’. fostering co developments across the group. (Starling), Neth- Sony distributor by hours, mainly due to Come Dine And reports to Andrea Wong, president of erlands (Tuvalu 18% 16% NOTE: The values in this report are the financial benefit (sourced by activities such as advertising the division. Media), Russia Wayne Garvie, SPT’s International Production business (Lean-M), Italy Chief Creative Officer revenues or a proportion of annual household license fee) that broadcasters receive by screening Endemol covers Europe, MENA, Asia, Latin America and (Toro), China FremantleMedia these formats. This proprietary information has been compiled from program schedule databases the US. It runs wholly owned production com- (Huaso), Brazil (Floresta), Colombia (Teleset) collated by Essential Television Statistics. Madigan Cluff supplied the program value calculations, panies in Russia, Germany, France, Lebanon, and the US (Embassy Row). which are based on net revenues and income derived by the broadcasters for each day part. The ’80s, a scripted formats developed by SPT’s Lean-M that has became a successful dramedy on CTC in Source: TV Formats in Europe Russia 46 Prensario International Prensario International 47 SPECIAL REPORT | Content Trends

All3Media created a new hybrid genre: Constructed Reality

situations. In the series Cases of Doubt and Families at the Crossroads, amateur actors, placed in these everyday situations are given a script outline based on true stories and are encouraged to enact their genuine reactions to the events outlined. This adds a very compelling air of authen- ticity and rawness that truly Cases of Doubt: over 500 episodes were engages and resonates with produced on RTL Germany, over 100 in Russia, audiences worldwide. Louise Pedersen, managing director of Stephanie Hartog, EVP International Louise Pedersen, mana- Simon Tucker has been line producer on All3Media International Formats of All3Media International ging director of All3Media Cases of Doubts and Families at the Crossroads International comments: in Russia and here he gives a few indications Constructed Reality is a new genre of progra- ‘It’s a ground-breaking new genre, accessible, on the benefits of working with All3Me- mming by created in Germany by Filmpool, compelling and featuring the reality of people’s dia International and Filmpool: ‘Scripted an All3Media group company. All3Media lives rather than fantasy vision. The quantity reality is a great way to tell real stories that International is distributing the programs of scripts available is enormously helpful the audience can relate to without having to worldwide. whilst the unique production method adds spend weeks teasing out the drama from real The genre is a hybrid: Constructed Reality authenticity and speeds up the production contributors’. embraces all the tension of classic drama process, which is incredibly valuable to our In the Russian market, the TV channels are story-telling – whilst using amateur actors and buyers and us. Filmpool is leading the way not prepared to spend a lot of money or time a production, scripting and filming technique here in Germany, and we are delighted with to produce something where the producers that has evolved out of factual entertainment. the success of the genre to date in Central & cannot guarantee a good ending. Scripted The genre can contain infotainment, like Just Eastern Europe’. reality is a controllable, economical genre Sue Me, which features an on-screen lawyer gi- Stephanie Hartog, EVP International For- where we can tell good tabloid stories with a ving accurate local legal advice about a variety mats of All3Media International, adds: ‘One broad appeal and guarantee a big, dramatic of conflict situations, as well as straightforward of the great things about having Filmpool in ending. Its a win-win situation, which gives dramatic, dynamic and youth-appealing na- our group is that they are such a creative team. the channel more bang for their buck’. rrative approaches, as seen in X Diaries and Having come up with a new hybrid genre, ‘We are currently in the third season of Berlin, Day and Night. they then immediately moved on to the next Cases… (180 episodes) and the second season The roots of the genre lie in the drama of genesis of the idea —taking it forward into of Families… (140 episodes). They run in real-life events in highly emotionally charged a new environment, for a new audience and daytime at 2pm and 3pm respectively and are day-part, giving us a great variety of content the corner stone of Ren TV’s daytime schedule. to offer to our buyers. We have half hours The channel is delighted because they can and one-hour series, we have studio and afford to have two products that have the same location, domestic drama and dynamic legal appeal as drama in daytime’, finalizes. investigation’. ‘We have more female- oriented family entertainment, daytime series, more soap style content and we have more youthfully appealing edgier drama. In essence our team delivers something for every day-part and every budget, which is exactly what you want as a distributor, and the corresponding production/budget systems. We are delighted Families at the Crossroads increased its time slot average on RTL Germany in 80% and ground daily with the progress we have made internationally with an outstand average of 27%. A lead of more in 2012 and will be announcing a number of Just Sue Me is an infotainment show about a than 10% over the second best competitor new shows in the coming months’. lawyer that gives legal advice about conflict

48 Prensario International Prensario International Exhibitors

Televisa Europe expects 20% of growth in 2012

have several volume deals and have recovered slots in Hungary, Poland (with products in the three main broadcasters, TVP, TVN, SBT in Brazil has adapted Polsat) and Slovenia, as well the Mexican format Carrossel and Televisa has the international as a consolidated our posi- rights for distribution tion in countries as Romania and Croatia’, she adds. Budapest Me, her… and Eva!, Valiant Love, Televisa: Claudia Sahab and Ricardo Ehrsam, general director of sales Europe (middle) with Manola Martin, business manager, Eastern Europe Even the crisis continues and A Shelter for Love and Abyss of Passion, and and Nordic, and Beatriz Rodriguez, business Manager, Eastern Europe Turkish product has gained the new young series Carrossel, a Mexican format adapted by SBT, the third Brazilian Televisa International (Mexico) continues markets like Bulgaria or the ex broadcaster, and from which Televisa has the betting strongly on the CEE markets, and Yugoslavian countries, Sahab stresses that rights for the worldwide distribution. The highlights at Natpe Budapest a varied cata- sales have not stopped in the region. ‘We see original format was Jacinta Pichimahuida, logue of telenovelas, series and entertainment that clients pay a bit later, but it’s also true from Argentina (1966). formats. Based in Madrid, Spain, Claudia that we have more re-runs in small markets ‘We believe strongly in the youth/teen prod- Sahab, director Europe of the company, and we exploit the titles in more platforms, uct, as we have many more opportunities for describes that the distributor faces a ‘great as new DTT and Pay TV channels are being 360° developments. Series like Miss XV (co- in Europe, remarking that it is expecting a launched all across the region’. produced with Nickelodeon) and La CQ (with growth of 20% by the end So, she considers that Cartoon Netowork) have great potential to of the year. Televisa is ‘stronger’ be developed as a TV product, live shows, ‘In the last years, the Eu- than ever in the region. merchandising, music, ropean office has totalized ‘We have had premium etc. We want to invite an expansion of 80% and, telenovelas last year, the biggest broadcast- if everything ends as we which allow us to be- ers to be part of these expect, we will complete come the #1 Latin dis- businesses, which are a growth of 100% in five tributor in the region longer than tradi- years. We are very happy with five of them on air’. tional (one year an with the results, as now we Parodiando The company brings to a half) and gives the product awareness and reputation’, says Televisa Networks bets on HD the executive. On the entertain- Bruce Boren, VP of Televisa Networks, ment side, the com- comments to Prensario that the company pany brings two Valiant Love Pay TV networks are now available in more blockbusters: Parodiando and Little than 56 countries all across the world: USA has Giants, on its second season. ‘The entertain- turn into a ‘key’ market with the distribution ment has become a key driver for us in Europe, of the main broadcaster of the US Hispanic because it is cheaper than fiction to produce. market, Univision. In Poland, for example, the three main TV ‘But Africa has become truly important, too, The Mexican president, Felipe Calderon at Televisa Net- channels have entertainment formats on its with Angola, where we distributed TLN, the works booth during Canitec: Fernando Muniz, Yolanda prime time slots’, explains Sahab, who recom- Portuguese-language network originally cre- Andrade and Bruce Boren mends these titles that has had ‘tremendous’ ated for Brazil and Portugal’, adds Boren. forts are on the HD’. audience levels in Mexico. About the international strategy, as pro- The company is looking for ‘fresh and alter- ‘Also, during the crisis, the programming ducer and content buyer, he says: ‘We will native’ contents for the networks. ‘We are focus- right holders run with advantage because continue producing more and more program- ing in the music formats, the ones we already producing contents by their own is much more ming for the paid channels, pushing the OTT produce for our free to air channels in Mexico. expensive than acquire them. It is another services and seeing what kind of contents are Also, series and, specially, sports, where we see factor we are taking to have a better present’, the best for these platforms. Our greatest ef- the largest opportunities’, adds Boren. completes Sahab.

50 Prensario International Prensario International Exhibitors Suite #119 All3Media: series, specials and formats

All3Media In- Disney’s The Lion King, it’s an awe inspiring, ternational (UK) wholesome family delight. highlights at Natpe Churchill’s Traitors (‘60) is an account of Budapest a slate when Britain’s WWI allies, the Japanese, became of series, specials its foe. As Sir Winston Churchill learned of and formats, push- the dramatic loss of life at Malaya and Pearl ing especially the Harbor, little did he know that amongst his Churchill’s Traitors seventh season of trusted peers were the treacherous few who its flagship series made these attacks possible. film industry, is on Skins (6x’60) about Sabrina Duguet, VP International Format the hunt for a new Sabrina Duguet, VP International Format Sales a group of boys that Sales, recommends two titles, begging with The star and it’s looking to loved each other, hated each other, screwed each Pitch (8x’60), which episodes see two of the diversify. Making this other in one of the most hedonistic, irreverent most creative advertising agencies in America search global, hope- fun ever shown on TV. go head-to-head as they pitch for a major new ful candidates from A globe-spanning line-up of talent takes the contract with huge financial gains to be had. all backgrounds are stage in celebration of Queen Elizabeth II’s Dia- Follow the creative process and feel the tension already lip-synching mond Jubilee in All the Queen’s Horses (‘120), mount as the deadline approaches. and shaking their which features performances by the nation’s And Bollywood Star Australia (4x’60): Bol- hips in Australia as cavalry, Il Divo, Susan Boyle, and the cast of lywood, world’s most glamorous and prolific the auditions begin. The format The Pitch

M-Net: series, docs and lifestyle M-Net (South Africa) launches at Natpe Budapest its brand-new daily 1995 Rugby World Cup. drama series The Wild (208x24’) from its in-house production team Lastly, the documentary series Great Africans that tells the story of three families from different racial and cultural (5x’52) about African leaders, the docu-drama backgrounds, whose lives intersect to provide a visually stimulating and series Crimes Uncovered (13x’44), the new cook- explosive African narrative. ing series Cooking with Siba (13x’24) produced The distributor also recommends the epic drama series Jacobs Cross by Homebrew Films for M-Net, and the cop & Mandy Roger, Head of (104x48’) and the highly acclaimed documentary Playing the Enemy psychological thriller Snitch (44 x 48’), described Sales, Acquisition and – The True Story of ‘Invictus’ (‘54) with the real story behind the South as a modern-day Romeo and Juliet story with Business Development African rugby team, ‘Springboks’ and its miraculous road to glory at the suspense and humor.

Viewing Box B24 Filmax: more series and thriller movies

Filmax International starting the production of the second season, in Canada in October, while (Spain) arrives Natpe to be on air by the end of 2012’, explains Ivan the last one will be done next Budapest with three aces: Diaz, head of international business. year’, says Diaz. first, its flagship TV series The visitor of Prisons is a TV Movie highly At Natpe, the distributor The Red Band Society; praise during MIPTV in April, where Filmax also presents the Spanish second the TV Movie The showcased to the TV stations for the first time. movie Stranded and the visitor of Prisons; and third, Based on the real story of a woman that in the Festival of Malaga winner a new movie thriller slate. XIX Century worked with jail prisoners —and The Wild Ones. ‘These titles Irene Airoldi, Sales Executive The person in charge of the imposed for the first time concepts as ‘reinser- plus the ones we already market is Irene Airoldi, Sales Executive. tion’ and tools to give them opportunities for a have in distribution, like The Red Band Society, focus The Red Band Society is an acclaimed series better life— it will be ready for MIPCOM and, REC 3 (a success in all the on CEE buyers about the friendship of a group of kids in a then, premiered by TVE during the Woman’s world), Childish Games (in competition during hospital: ‘We’ve closed a deal in France and we Day, in March 2013. Berlinale and premiered on Videocine México), are in advanced negotiations with Germany. We About the theatrical titles, the ones launched No rest for the Wicked, Sleep Tight and Invasor are exhibiting this series for the most impor- during the Cannes Film Festival on May were (it will be one of the top Spanish titles in 2012) tant territories in Central and Eastern Europe several thrillers in English: The Returned, Tor- make us have an excellent movie offering for during Natpe. Moreover, in the next weeks is ment, I’ll Die Tonight. ‘The first two will be shot the international market’. 52 Prensario International Prensario International SPECIAL REPORT | EVENTS By Nicolás Smirnoff and Fabricio Ferrara

LA Screenings 2012: the content market evolves with twists 2012

The LA Screenings 2012, the two-week event where the Hollywood studios introduce their new season of TV series and films to the worldwide content buyers, was held in late May. Which are the main conclusions? Though the European crisis, about 1,500 worldwide buyers attended Vladimir Denyatkin, Disney Russia; Olga Zhurova, Fox Crime Malaysia, acquisitions: Seelan Paul (Media Prima Radio and Fox Life for Russia, CIS and the Baltics; Oleg Batluk, Disney Networks); Jeremy Kung, TM Group; Sherina Mohamed the market, five percent more than last year, Russia; Mariana Dimitrova, now in UK for Fox International Nordin (TV9); Siti Nurlisia Mohd Nadzri and Cheng Imm due to the new media irruption. Now there are Channels; Vitaly Lomtev, VP head of distribution, Disney Rússia (TV3); and Emily Ab Rahim (ntv7) digital managers at the current broadcasters, and many brand-new buyers have appeared from Katja Hofem-Best, sixx (Germany); Nina Lorgen Flemmen, M6 France: Christine Bouillet, programming director, everywhere —about PayTV, DTT, VOD, IPTV FEM (Norway); Ruediger Boess, ProSiebenSat (Germany); Bernard Majani, head of acquisitions; Bérengère new channels. Karin Krafft, SBS TV (Sweden); Bente Engebretsen and Terouanne, fiction selection manager; and Sidone Garrett, improved the last years. For instance, the brand Benedicte Steinstud, TV Norge (Norway); and Katarina acquisitions & marketing senior manager Last year, the Hollywood studios wanted to Eriksson, SBS TV (Sweden) new French action series The Transporter based change the approach: less medical and legal TV on the hit feature film’. series, less serialized shows that you have to follow Macie Imperial, head of program acquisitions, chapter by chapter as Lost, and more refreshed, Creative Programs, Inc., a subsidiary of ABS- good quality soap operas in the Dallas tradition, CBN (The Philippines): ‘I’m buying for six pay to get the audience involved but with the chance Portugal: Gonzalo Moura, programming, Assumpçao Lourei- TV channels of the group. The segmentation of Mexico: Adrián Echegoyen, Alberto Ciurana and Jaime to skip some episodes. Retro series appeared, as ro, VP (3rd from left) both from Fox International Channels, the contents is a key issue. More and more, we with TVI, the leading broadcaster: Margarida Pereira, Aguilar, acquisitions and programming from Televisa, with Sony’s PanAm, Charlie Angels, The Playboy Club. programming director (2nd) Fátima de Jesús, acquisitons, and Ana Lidia and Karina Montoya, acquisitions from Televisa see that the niche channels are gaining viewers. Networks (pay TV) And the procedural series got stronger (the spin- Bruno de Lima Santos, formats and content director Even they don’t have a big amount of subscribers, off of Bones from Fox). they reach the top ABC targets’. But the results were not so good. Most of the Spain: Juan Ignacio Jiménez, acquisitions director at TVE; Luis Fernambuco, In Portugal, the Government has decided to sell last year new TV series were cancelled, and the programming director, and Alejandro Flores, acquistions director, both from Canada: Louis Pearson and Lucie Quenneville from V its main TV channel, RTP1, due to the crisis. Bra- laSexta; Javier Uriarte, programming manager, Carlos Fernández, content Interaction, and Elaine Mourez, Astral (above) with André big-big recent successes continue being comedies: director, Mercedes Gamero Hoyos, head of acquisitions, all from Antena 3; Beraud and Louise Lantagne, from Radio Canada, and zilian, Angolan investments and even Al Jazeera Modern Family, The Big Bang Theory. So, for Elena Bort from NBCUniversal; Gemma Sánchez, programming director at TVE Jacinthe Brisebois, ARTV are candidates to acquire it. And the Government this year, Hollywood bets again in comedies, will reinforce RTP2, with programming of RTP1. and bets again in classic formulas as police and Margarida Pereira, head of acquisitions at TVI: procedural drama series. The Lost-alike thrill- ‘The TV market is bad, and we don’t expect a ers are back stronger (supernatural or just with recovery soon. But we are fine leading with 25 twisting suspense) and with the hit of Modern percent of market share. Our big success of the Family, the ‘dysfunctional’ relationships are on year is Tu cara me suena, from Endemol’. The Philippines: Leo Katigbak, head od ABS-CBN Special Projects; Sorina Big, head of acquisitions Pro TV Romania, with the move: homosexual couples wanting to be Macie Imperial, head of program acquisitions, Creative Programs, Inc., a Tomaz Krzicnik, head of acquisitions ProPlus Slovenia José Miguel Contreras, CEO laSexta (Spain): parents, etc. subsidiary of ABS-CBN; and Grace Poe Llamanzares, chairperson of the ‘The Spanish TV market is on an edge, about to Movie and Television Review and Classification Board (MTRCB) On one side, some studios have stressed that concrete in few weeks (lastly!) the broadcaster the Event programming is back this season: big- they are betting on own production more than in Tibor Forizs, head of program acquisitions merge between Antena3 and laSexta. The chal- big TV series to hit the prime time. But on the the past. With the competence of Pay TV channels scheduling, at RTL Klub Hungary: ‘This year lenge now is to deal with the new DTT era, where Globo TV Brazil, programming and acquisitions: Roberto RTL Televizija, Croatia: Filip Zunec, head of Film and other, some buyers have said that there are not so Buzzoni, Paula Miranda, Ramona Bakker (production Series; Kaspar Pflueger, programming director; Marco and new media, they need big-big productions to we saw a problem: some U.S. domestic needs of 40 free TV channels have to survive in a crisis big Theatrical figures starring TV series this year manager) and Suzy Ubing Doslic, head of schedule and research make the difference for free TV. But to be right the studios did not match with the priorities of market where only 5-6 channels performed in as in previous seasons, due to the tight budgets. on the fiction TV series, continue being a key the international buyers. In the U.S. market they the past’. Though, many of the new TV series were well focus again in cop and procedural series, with producers are making TV series, miniseries and element of their programming. want more sitcoms, in Europe we want more At the end… do you want something ‘freak’? commented by them: At Sony, Last Resort, The The Lady and the Beast and Elementary (Sherlock TV movies with ‘American appeal’, in English Ruediger Boess, SVP Group Programming soap dramas, Dallas-alike or good procedurals Luis Woldenberg, of the Mexican consulting Mob Doctor (which replaces House in Fox) and Holmes meets Monk). Fox was full of comedies: Language, to enter the U.S. Domestic market and Acquisitions, ProSieben.Sat1 (Germany): ‘In my like The Mentalist or Bones. Unfortunately company Nodo TV, says: ‘Society is changing the comedy Men at Work, which is emitted after 1600 Penn, about a dysfunctional family in the top broadcasters worldwide. And many of them opinion, ‘the product’ of the new season will be studios has cancelled some hit shows that are and most of the TV channels don’t react. Most The Big Bang Theory in TBS. At Warner, Revo- White House; Arrested Development, produced have now slots at the U.S. networks, even in prime The newsroom, from HBO. It will be released this very successful in Europe, including RTL Klub, of them look for ‘Familiar’ content, but now 3 lution, from the creator of Lost, J.J. Abrams; The for Netflix; and Ben and Kate, about a male time. In the feature films arena, it is the same June, and it is a fiction series about the ‘behind the such as CSI Miami. We don’t like this at all. The from each 10 families have only a woman in Following with Kevin Bacon; and Arrow, a new nanny. At Lionsgate, Anger Management, the story: big-budget, Hollywood-star productions scenes’ of a fictional cable news channel’.Kaspar serialized TV series Lost-alike are back again, charge. There are more divorces, later marriages, comic-based series about Green Arrow. new comedy with Charlie Sheen after Two and are taken also through independent distribu- Pflueger, programming manager RTL Croatia: but you have to watch all the episodes to follow less children from couples. The target that will At NBCUniversal, TV series like Chicago Fire, a half men, made the difference. tors. The market is more opened and there are ‘Now the economical situation is stable, for us it the plot. For this new season, we will program dominate free TV business from now is 60+ years, the thriller Infamous and the comedy Go on, with Meanwhile, the independents are getting opportunities almost everywhere. is enough. In Free TV you can bet both on fiction the new Dallas (Warner) and we decided to which will grow 400 percent. Which broadcaster Matthew Perry, from Friends. CBS Studios made market share. Big Britain, French and German Broadcasters testimonies? Most of them agree or entertainment, if you do it big-big’. invest more on European TV series, which were is programming for them?’

54 Prensario International Prensario International 55 Exhibitors Suite # 324

Get entertained with Mediaset

As part of the strat- life; it was adapted in Spain. Lastly, That’s talent, a great reception’. An- egy initiated in Janu- the most-watched talent show of the Italian other strategic area of ary 2012, Mediaset TV that includes a real school of performing business is Mediaset Distribution (Italy) arts for young people who want to be singers, Italia, a 24-hours chan- highlights in Budapest dancers and actors. It was adapted in USA and nel offering the best the its brand-new cata- optioned in UK. mainstream channels logue of entertainment Manuela Caputi, international sales manager, Canale 5, Italia 1 and The new dating show Date me! formats, apart from the explains: ‘Now, we have more options for our Rete 4, targeted to the 60 well-known scripted buyers. It’s a new genre we are exploring and, million Italians living around the world. Manuela Caputi, international formats and ready- since the launch at MIPTV, most of them have Lastly, the distributor highlights the weekly sales manager made series. docu-reality Donnavventura (124 episodes) The anti-talent show (228 episodes) is a talent that features both passion for travel and the show for non-talent people in its 19th season in experience of working on a TV show. And the Italy and now it has been optioned in Brazil. new ready-made programs: the sentimental You’ve got mail (169 episodes) is a sentimental drama series Tuscan Passion (12x’90 or 24x’45), show in its 14th season programmed weekly on where a dramatic murder interrupt the love prime time and adapted in 16 countries. story of two young people; and Gourmet Wars In its 16th season, Date Me! (3,138 episodes) (15x’50), a family entertainment series where is a daily dating daytime show which aim is to The anti-talent show gives a twist food can bring them together as well as tear form a couple that could stay together for the to the talent shows them apart.

TTF, in September 19th to 21st Suite #221C Hochan Entertainment (Taiwan) attends Natpe Bu- and a major portal for the massive emerging Asian TV industry’. dapest to promote the Taipei TV Festival 2012, which will be held on The executives will have access for networking and exchange with September 19th to 21st in the Grand Hotel Taipei, Taiwan. leading Asian media agencies, TV channels, cable/satellite /IPTV chan- Hsiao-Chi Chou, project manager, explains: ‘This trade event is a vital nels, online streaming TV players, and assorted new platform operators platform tying together the entire worldwide Chinese-language TV market and program content buyers.

Suite #112 B Entertaining content from FoxTelecolombia

FoxTelecolombia is the Tabu Latin America (4x’60) a record-break- Moreover, it has in pre- production house for one of ing documentary series produced for NatGeo production two documen- the main Colombian broad- Latin America. taries. ‘We are at the top of casters RCN and the pan- ‘This is a very important market for us, after our production capabilities regional Pay TV channels of attending Natpe Miami & LA Screenings. It nowadays. There are not Fox Latin American Chan- gives us the opportunity to contact and meet many companies that nels (FLAC). Its distribution the Central and Eastern European clients’, says could do this quantity of arm attends Natpe Budapest the executive, who highlights the variety of its projects, but the most im- Ana María Barreto, directora comercial for the first time, as part of its slate with formats, reality shows and ready made portant thing is that all of strategy of worldwide expansion. The company series. ‘Moreover, we are representing world- them are being produced Lynch can provide very fresh ready-made products and wide the catalogue of Utilisima, the cooking with the highest produc- production deals to CEE broadcasterse. & lifestyle channel of Fox’, she adds. tion levels the market requires’, says Barreto. Lynch (13x’60) is the first original series In Colombia, the company is developing vari- The international sales division has had a very produced by the company for the Premium pay ous projects: two telenovelas, Amo de Casa and ‘interesting’ growth according to the executive, TV channel Moviecity, and will have a second La Traicionera, and the teleseries El Capo 2 for who completes: ‘We are more consolidated as season next year, while Kdabra 2, premiered on RCN; the reality Reto al Chef 2, shot in USA and distributors with a catalogue that has been in- FOX, will have its third season of 10 one-hour Colombia, and a reality show of the Mexican chef creased substantially. We have products for each episodes. Ana María Barreto, commercial Aquiles Chávez —who moves from Mexico to need and budget: formats, telenovelas, series, director, also highlights the third season of Houston— and a new series for FOX documentaries, variety shows, among others’. 56 Prensario International Prensario International Exhibitors Suite #121 The great moment of Telemundo in CEE Telemundo Internacional (USA) brings to our original format Maria’s Heart is currently on ‘Now there is Natpe Budapest three top telenovelas: Fearless Channel One (Russia) with great success. Plus, a strong European Heart (13x’60), Dangerous Affairs (130x’60) and the Kazakh version of our entertainment show competition on the Maid in Manhattan (130x’60) produced in as- My Teen Dream is in pre production, and we genre, especially from sociation with Sony Pictures Television. From have just licensed the rights to produce the local CEE countries such as TVN Chile, it highlights I’m the boss (100x’60), version of Where is Elisa? in Bulgaria’. Russia, Romania and Esperanza: love destiny (80x’60), and Alicia’s ‘The Queen of the South, our top rated series Croatia. But in general, Maze (80x’60). of all time on Telemundo, continues to be sold their telenovelas are Melissa Pillow, sales director for Europe ‘We are passing through a great moment in in Europe and has recently been licensed for na- filled with localisms the CEE market, because our catalogue provides tional Free TV broadcast in Russia’, she adds. that limit them to travel well across borders. what clients demand: telenovelas with great According to Pillow, the most notable trend Spanish-language tittles are still thriving in the storytelling and high production value, which in the past two years has been the large number region. Currently the major European competi- represents high ratings. A great example of this of niche cable channels launched around the tion comes from Turkish and German produc- is the case of Maid in Manhattan which, after region. ‘Only a small number of these channels tion companies’. being sold throughout the CEE earlier this year, are targeted to women, but slowly the situation is currently on air in Latvia, Poland and Hungary is changing, giving us new opportunities’. and will soon launch in Lithuania, Albania, ‘The CEE buyers prefer the traditional tele- Serbia, Bosnia, Macedonia, Slovenia and several novelas, and this is good for the Latin distribu- of the CIS countries’, explains Melissa Pillow, tors’, continues Pillow, who adds: ‘This like runs sales director for Europe even for cable, which tends to allow for a slightly ‘In addition, format acquisitions and produc- riskier programming. They are also looking for tion are once again on the rise in the region, and scripted formats in the comedy-drama category, we are also enjoying success. The local version of as well as scripted realities’. Fearless Heart, new proposal for Natpe Budapest

From Paprika Latino to MTG Studios in Costa Rica. Modern Times Group (MTG) content division Modern Studios has MTG Studios owns the production acquired 53% stake in Paprika Latino for an undisclosed cash considera- group Strix and well renowned contract tion. Modern Studios business segment has been rebranded into MTG publisher Redaktörerna in Sweden. Hans- Studios. Holger Albrecht, president and CEO of Peter Marschall, founder and largest minority shareholder in Paprika MTG: ‘This operation provides us with a (with offices in 7 countries), will remain CEO of it, and will be appointed significant boost to our content produc- as VP CEE MTG Studios, reporting to Patrick Svensk, Chairman and tion and acquisition capabilities in Eastern CEO of MTG Studios and EVP of Content at MTG. Founded in 2004, Europe. We are focused on the expansion Paprika Latino is currently developing a low cost production hub in of MTG Studios’ reach and footprint across Hans-Holger Albrecht and Peter Serbia and a production hub for adventure reality shows like Survivor our territories’. Marschall, new VP CEE MTG Studios

BAFC: Buenos Aires, an audiovisual place Enrique Avogadro, general director of Cre- visited the MIFA during the Annecy Festival in of the most ative Industries of the Government of the City France, too. It was developed again this past selected cities of Buenos Aires, explains to Prensario that 2012 May with six companies from Buenos Aires: in the world for has been a key year for Buenos Aires Film Com- Nuts Studios, El Perro en la Luna, Astrolab this kind of produc- mission (BAFC), after organizing a commercial Motion, Hook Up Animation, Can Can Club tion. Commercials, movies and mission to Marché Du Film during the Cannes and CampMeia Studio’. TV shows have been shot here Festival, where five companies have looked for Beyond this, the Government of the City of for USA, France, London and coproduction projects and partners. Buenos Aires has installed own stands for busi- Berlin’, he adds. Enrique Avogadro, ‘This is the same model adopted in 2011 ness meetings during the Cannes Film Festival 2012 has been a different general director of Creative Industries with the animation production companies that and AFCI Locations Show (Los Angeles). ‘We year, because of the Audiovisual have organized a special event in the Cannes Law that declared this industry as strategic. Lions International Festival of Creativity In- And the local Government has bet strongly in ternational and we will do one more during the internationalization of the sector through MIPCOM, next October’, says Avogadro. BAFC. ‘The Law contemplates this promotion International producers like Fox, Disney, in order to receive new audiovisual investments Turner, Viacom, Pramer and Endemol, con- with tax benefits for international companies. tinue choosing Buenos Aires to generate contents The objectives is to consolidate Buenos Aires as a for Latin America and the world. ‘The profes- worldwide production hub, the most important sionalism, awarded creativity and the highest from Latin America and the world’, completes Several commercials, movies and international TV shows has been shot in Buenos Aires capacity of the industry has transformed it in one Avogadro. 58 Prensario International Prensario International Exhibitors

Suite #117 Meeting Table 11B

VVI, a great mix of Latin telenovelas ABS-CBN: Asian product lands in CEE Spanish-language programming in the United From Sierralta En- States, and Venevision, the leading broadcaster tertainment, Latin top drama series. in Venezuela. Angels (26x’30) is Jade (50x’45) is the new series with a story ‘We are recognized around the world for a travel and beauty about the adventures of a young girl who gives our high-end productions, having assembled variety show that up her dreams, even her identity, to be accepted a strong programming proposal for the CEE takes viewers to ex- and loved by her father, a Chinese business- buyers in Budapest’, emphasizes Cesar Diaz, otic locations around The Talisman man that has always expressed his preference VP of Sales of VVI. The company is producing the worlds, while Bikini of having a son rather than a daughter. It was Jade from 6 to 8 titles a year, ‘providing us with Destinations (50x’30) brings a perfect balance Daniel Rodriguez, sales director for Latin America, and not easy for Jade to juggle a double life as a girl an array of love stories featuring star-stud- of physical and natural beauty as each episode Cristobal Ponte, exclusive independent representative for and as her father’s son. ers daughter, whose Europe, Africa & Middle East ded casts of world-renowned actresses and captures startling swimsuit models in spec- My Eternal (80x’45) shows an owner of a mother is against that World-renowned telenovelas, such as Pas- actors – a recipe for success tacular settings on earth. winery falling in love with one of their work- relationship and will sions of the Heart (111x’45), The Talisman in any market’. Lastly, the funny Home Vid- make sure that they (120x’45), The Love Curse (120x’45), Nata- The slate includes also eos & Bloopers (+200 hours) don’t end up together. lia (184x’45), The Black Widow (142x’45), series, documentaries, re- from the French production She puts Emily in Gabriel’s Family Tree (120x’45) and Eva Luna Laarni Yu, Head of International Program Sales ality clips, and extreme house Novavision: these non- prison and her grand- (114x’45) are at the forefront of Venevision sports from top independ- dialogue comical programs The leading Filipino broadcaster, ABS-CBN, child up for adoption International (Venezuela/USA) offering at ent producers. Extreme include Hilarious Home Video arrives Natpe Budapest to push in the CEE ter- while the man builds My Eternal Natpe Budapest. Sports (+100 hours) offers Show (120x’26), the best of ritories, the series that have been an important a family with another woman, but she will The distributor highlights seven captivating a mix of actions, sports more than 65,000 home video success in the Asian markets. The company is return for revenge and will do whatever it products with internationally successful track & events such as Airtime clips, and Extreme Sport Bloop- now present at the main content shows of the takes to be rich. records created by the production companies (55x’48), MMA H.E.A.T. ers (450+ clips), the mishaps of international market. In Budoy (50x’45), a doctor almost had it all, of the Cisneros Group: Venevision Produc- (13x’30) and Half Pint athletes brings about uncontrol- Year to year, the channel has increased the a successful career, a highly respected family, tions, the largest independent producer of Brawlers (6x’30). Passions of the Heart lable laughter. number of hours produced, which natu- and a beautiful wife. But as they remain child- rally enlarge the catalogue promoted in the less, the doctor decided to perform an in vitro SevenOne: new game shows Suite #224 international markets. Laarni Yu, head of fertilization procedure on his wife. The son, international program sales, attends Natpe SevenOne International (Germany) highlights in Natpe Budapest three Lilyhammer (8x’45), starring Steven Van Zandt. Budoy, was born mentally challenged causing Budapest where the company highlights three game shows of the last year. First, Body & Brain (60 episodes), where Lastly, the TV Movie The Revenge of the Traveling Budoy delays in his intellectual development. two contestants go after a huge cash prize, and My man Can (’90) with Whore (‘120), where an evil noble avoided being four women gamble with the abilities of their partners. burned at the stake and is after about a woman Suite #226 Then, The Nagging List, where men are transformed into better hus- that leads a happy life with her husband until he bands: six hopeless husbands are taught to improve. Also, the series has to go to war. Lilyhammer YAIR DORI Producciones joins Globo: series and docs

Silvana D’Angelo Globo TV International (Brazil) exhibits at Natpe Budapest Yair Dori Producciones is the new venture its action packed telenovela Irrational Heart (140x’45) and the MediaBiz, ‘the’ business agent of the veteran executive from the TV industry mysterious and seductive The Illusionist (50x’45). Other tele- Yair Dori, which was launched in 2011 in novelas are Destiny River (105x’45), Looks and Essence (160x’45) Buenos Aires, Argentina. The company has and The Enchanted Tael (100x’45). Led by Virginia Berberian, director of alliances and appointed Silvana D’Angelo as international In series, the distributor brings The Invisible Woman (5x’30), International Business, MediaBiz’s contents co-productions, sales director, after the merge of Flor Latina I n t e r n a l A f f a i r s area represents major producers and com- providing to all catalogue to the new company. (14x’30) in its third panies from Latin America to the world, its clients a com- ‘We have started to develop projects season, the funny while distributing their catalogues and fic- prehensive overview of in different countries and Silvana is one and comedy series tion formats such as Pol-ka Productions, In the business in addition to all the advice and Silvana D’Angelo, of the most experienced executives in Macho Man (14x’30) post We Trust, Quark Content and Aries strategies for success. sales director international field to promote them’, and Slaps & Kisses Cinematographic from Argentina, Prodigo ‘MediaBiz has created a new bridge of ser- remarked Dori. D’Angelo has already worked with him when Dori (37x’30). Lastly, the Alex Lagomarsino and Virginia Berberian from Brazil and Be-TV from Colombia. vices with its customers, representing talent, Media Distribution was launched; he has left that company and has documentaries Ex- MediaBiz, the company founded in 2006 With the experience obtained through the welcoming to top Latin writers, known for nothing to do with it. treme Planet (’40 or by Alex Lagomarsino, CEO, has special- years and the vast network that the company their creativity and quality of their products, Some of the projects are Historias de divan, Señales and Paraiso 3x’25), After the End ized itself at the international entertain- manages, in the other area —business— the providing by this way original ideas and devel- Urbano. Yair Dori Producciones will develop multiplatform products, (’52) and The Color ment market in two main areas: contents company has successfully closed important oping projects for any market of the world’, of Culture (’45). especially the young programming to be exploited in 360°, like mobile Irrational Heart and business. sales and agreements, made ​​convenient explain Lagormarsino and Berberian. contents, merchandising and live shows. 60 Prensario International Prensario International 61

Exhibitors Viewing Box B13 RTVE: long-running series and new TV movies

Elizabeth (13x’60) with life of one of the most important women of Spain, Queen Isabel the Catholic, and the documentary Real Madrid, the best club of the world (6x’46). TVE series are audience leaders in Spain and continue to reap international recognition thanks to the awards received: Love in difficult 14 de abril La Repúbli- ca times is another star of the catalogue, after seven seasons on air; Remember when is in its 12th The documentary A RTVE sales: Rafael Bardem and Antonio López season with the story of a typical family who Country worth Eating Radiotelevision Española (RTVE) brings go through the main political, economical and was also awarded the th to Budapest a very good portfolio of prod- cultural events in Spain. Also, April 14 . The bronze medal in the ucts, especially long-running series that are a Republic, the series Vintage, Mom’s detective and “Travel and Tourism big success in Spain, but also documentaries, La Señora, all broadcast on prime time. Documentary” in the historical miniseries —a top trend in the last The distributor also has a large number of TV same festival. years in the Spanish market— and a new slate movies, some of which have already been suc- Other TV Movies of TV Movies. cessful in Spain and have been internationally are Clara Campoamor, ‘Thanks to the outstanding acceptance of acknowledged in various international festivals, Objetivo Carrero, La our series and documentaries, we want to like Operacion Jaque about the kidnapping Memoria del Agua consolidate the growth seen in 2011 com- and rescue of Ingrid de Betancourt, awarded and a long etcetera of Isabel la Católica ing from content sales division’, says Rafael with the bronze medal in the “Miniseries” productions, some of which are currently be- Bardem, programming sales director, who category during the 2012 New York Festivals ing produced, such as the one that tells the life recommends the brand-new historical series International Television and Film Awards. story of the singer Julio Iglesias.

Suite #111 Board Room MB2B TRT: five options to consider CCI: new movie thrillers

The public Turkish Radio & Television brings to Budapest five top pro- Through Federico Vargas, director ductions, beginning with the historical series Once Upon A Time Ottoman of sales, CCI Entertainment (Cana- Empire (13x’95), where a group of men try to start an insurgence, aimed to da) highlights in Budapest its new TV agitate the public against the Otoman State. Movie thrillers catalogue that includes Blue Butterflies (26x’75) is another historical product based in a human six titles —some of them co-produced tragedy that took place in Bosnia-Herzegovina during the civil war in 1992; with Mediaset Italy—, which were sold Keloglan my friend (26x’13) is an adventure story with a legendary hero to France and Spain. who organizes an exciting travel into our world; and Pepee (52x’10) is an ‘We are aiming to close deals in CEE Federico Vargas, director animation series about a boy and his friends, who has won the heart of the territories this market’, says Vargas, who of sales Turkish audience. recommends Vision of Murder (’94), Lastly, The law of the wolf (18x’65) produced by Pana Film. It’s the story about a medium who dreams a brutal assassination of a little girl, of a man who was once a king Twins (’91), where a series of murderers panic a small Italian town, in Istanbul, and who, after the and Souvenirs (’92) with a detective that leaves the FBI after his wife Ízmir Assassination, saw all death. Other titles are Tailor-Made Murder (‘85), Linder Protection the doors get closed to his face (’92) and The Captives (’95). and in want of a safe haven. Another strong focus of the company is the kids programming, A group of Committee of like the co-production Guess how much I love you (11x’52), Joe & Progress and Union members Jack (7x’39) and Artzooka (30x’46). ‘The lifestyle programming is found themselves sidelined and getting more and more important in CEE territories, too. We bring outcast after the Turkish War of Candice Tells All (30x’52), where the protagonist explores a major

Law Of The Wolf Independence. design principle in each episode’, completes Vargas.

62 Prensario International Prensario International Exhibitors

Suite #217 Suite #113 A Telefe & the content evolution Caracol: Pablo Escobar

different kinds of products and services, arrives to Budapest as the competence is bigger than ever’, stands out Fernando Varela, International increased the TV share in 79% (some 11 Business Director. The man of your dreams million people). Additionally, the series was Among the main strategies, the company arrives to Budapest in its second season a success on Internet and social network: is enlarging its catalogue, with focus on al- Mexico, Chile, Italy, Spain, Turkey and India, the official web registered 150,000 visits ternative territories (especially the Nordic as formats. And The Chairwoman, a weekly during the emission; Twitter account grew Pablo Escobar, the drug dealer countries with a new entertainment format series with a legend star of the Argentinean TV 35% during the first episode and got close premier reached 62.7% of average market share and the official web receive 150,000 visits during its launch slate) and to recover time slots in Central co-produced with Endemol. to 17,000 followers, while Facebook page Fernando Varela, international Maria Eugenia Costa, in charge and Eastern Europe. ‘The competition Candy Love is a traditional telenovela co- received 9,000 followers. that, after many business failures, decides to business director of Natpe Budapest with the Turkish series is tremendous so produced with LC Accion, while Graduates is Where the heck is Umaña? (120x’60) is a bring the world’s music star of the moment Telefe International (Argentina) is a good we need to analyze the new trends and try to the top product of the production company new telenovela about a man that seems to to the country. But bad luck seems to chase example about what is going on among the adapt our products to their content needs’, Underground and, nowadays, is the most be wealthy and he is a mega event organizer him and he fails again. top Latin distributors: it was tradi- says Varela. watched series on the local prime time on Made in Cartagena (60x’60) was shot in Two of the most Telefe. Also, the award-winning telenovela one of the most beautiful beaches in the tionally focused on Roberto Corrente, sales executive for Eastern Europe & Asia the telenovela genre, important titles at The One, the drama series Mistreated and the north of Colombia, where a group of thieves but nowadays it has a the Budapest show, children show Z TV, co-produced with Cien- Caracol TV Internacional (Colombia) try to rob the Santa Helena, an old treasure diversified catalogue, are the series The pies Contenidos. launches in Natpe Budapest the most am- rescued from the bottom of the ocean and offering from drama/ man of your dreams, Telefe has developed a wide catalogue of bitious TV series of the last years in the hidden in the guarded Colombo-Spanish comedy series to enter- directed by the Os- entertainment formats through the produc- Colombian television: Pablo Escobar, the Bank’s vault. tainment formats and car winner Juan José tion company Nanuk. There are three main drug lord (60x’60) that shows the path that In the telenovela Five Widows on the loose documentaries. Campanella (100 titles highlighted by the executive: the game turned a common man into the drug lord of (120x’60) five women have to survive in life ‘We cannot be Bares), which was shows Check In- Check Out representing each the drug trafficking business, as well as into without their husbands. But they are not considered as simple sold to HBO Latin step of an airport check in process, and Weight one of the richest and most cruel criminals dead they are in jail. The distributor also distributors. On the The Chairwoman obtained America as finished For Money, and the quiz show Money Order, of the whole world. highlights the entertainment format Sounds opposite, we have to 29.9 of rating points and close to 50% of average market product, and to Ec- in which 50 contestants have the possibility of With 26.9 rating points (people) and like a Million, in which the contestants may share during its premier in April be very active providing uador, Colombia, competing for money. 62.7% of average market share, this mega win juicy prizes according to their musical production premier was the most important abilities: singing, dancing, identifying a tune Made in Cartagena BB4 Suite #327 launch in the history of Colombia, having is a police series shot in Cartagena de or playing instruments. Indias, in the Northern Colombia anal urkey K D: T ORF: docs & lifestyle IFTA Table 5 Viewing Box M09 bets on CEE shows Echo Bridge: movies in Armoza: Still Standing, season Kanal D, the leading broadcaster in Turkey, ORF, the public Austrian broad- attends Natpe Budapest for the first time with a caster, brings to Budapest entertain- all genres 2 in Turkey stand, highlighting the most important titles of the ment shows, lifestyle programming Turkish television like Forbidden Love (79x’90), a and documentaries, like Danube Echo Bridge Entertainment Armoza Formats (Israel) an- story that mix love and passion with betrayal. – Europe’s Amazon (2x’50) with (USA) recommends to the nounced that a second season Also, the brand-new series launched at MIPTV scenes of breathtaking beauty along CEE buyers the new season of one of its flagship formats, Danube – Europe’s Amazon Kuzey- Güney with the story of two brothers Europe’s second-longest river. of The L.A. Complex (19x’60), Still Standing —adapted by with different ambitions and paths that struggle On entertainment, it highlihgts Champion (‘100 episodes), a mix a sexy new drama that follows NBC in the States— was com- Ezgi Ural, sales and to survive in their own worlds; and Lady’s Farm of a knowledge quiz show and an action game show for the prime the triumphs and trials of six missioned by Star TV in Tur- acquisitions specialist (58x’90), which mixes the adaptations of two time program, and Quiz Castle (240x’5), a twenty-something newly ar- The L.A. Complex key. The channel is also pro- novels of the Turkish author combination of 3D animation and film ele- rived in Los Angeles to pursue their dreams of stardom. ducing a local version of the Orhan Kemal. ments, in which the audience gets to guess The distributor brings a slate of movies: the comedies Goats (’92) company drama series The With 60% of average mar- along. It specifically caters to the needs of and The Best and the Brightest (‘93), as well as the thriller Messages Naked Truth, debuting this summer. Still Standing Turkey ket share in the local market, pre-school children. Deleted (’92) and the horror filmFear Island (’95). Still Standing, which first season is currently on air twice a week in Fatmagul (39x’90) is another Shape Your Life offers over 1,000 minutes Also, the Emmy-nominated series Degrassi (45x’60 new or 278x’30 prime time, will continue without a break. An additional 26 episodes key title on the distributors of Yoga and Pilates for different sorts of total) in its 11th season, Rich Bride, Poor Bride (26x’30 + 65x’60), the have been ordered, and will be transmitted weekly on Thursday slate, as well as the historical media, TV to VOD and DVD, and Homo sci-fi & fantasy series Total Recall: 2070 (22x’60); the lifestyle series night slot. Other deals closed are Antena3 (Spain), M1 (Hungary), drama series Time goes By… Sapiens (12x’25) is a comedy series that take Lidia’s Italy in America (52x’30) and At the End of My Leash (65x’30); Jiangsu Satellite TV (China), Band (Brazil) and the four seasons (40x’95) that has reached 74% Marion Camus-Oberdorfer, head the audience to the Neolithic period, during the music drama series Instant Star (52x’30) and kids programming on Channel 10 (Israel), while there are more negotiations following of market share. Forbidden Love of content sales international the first revolution in human history. Lunar Jim (46x’30) and Henry’s World (26x’30). pilot productions in major European territories. 64 Prensario International Prensario International 65 Exhibitors Suite #225

TV Azteca/Comarex: four telenovelas and more…

TV Azteca/Co- Huerfanas (120x’60) is the story of three marex (Mexico) sisters that lost it all when their parents died arrives to Natpe in a car accident. But now they have a new life Budapest with a without any luxuries, sports cars, mansions catalogue of more and even vacations. In Cielo Rojo (120x’60) a Adela Velasco, sales Europe and Africa with Edina Balogh, than 10,000 hours woman and a man were meant for each other, senior acquisitions manager from Sanoma Media Hungary of programming but it seems destiny is intent on keeping them plus the two inter- apart. investigation series where national pay TV The independent slate of a young priest and theology networks Azteca Comarex highlights the second professor at the university is Internacional and season of the young series concerned with exploring Azteca Novelas, Grachi (81x’60) produced by the boundaries between Grachi in its second season being promoted Nickelodeon Latin America, science and faith. as well. which was a success in both, the Lastly, Religious Mysteries Adela Velasco, Sales Europe and Africa, channel and the international (12x’50) with six big mys- recommends four telenovelas from TV Az- markets. tery documentaries that teca: Quererte Asi (120x’60), where a woman Also, the action/suspense brings a vision to these sto- has inherited one of the most important series Intelligence (12x’50), ries of love and compassion; hotel chains but the closest to her will secretly produced by Taodue Film, Spot Central (78x’25) a clip attempt to manipulate her; and La Mujer de Antimafia Squad (12x’50) show with the most exciting Judas (120x’60), where a woman has become produced by Mediaset Italy and funny commercials of somehow of a legend, and the people that and the new production from the world; and the anima- surround her say she dresses in a bride dress the same company The Cho- ted series Maya The Bee 3D La mujer de Judas to kill her enemies. sen (12x’50), a paranormal (78x’13).

OnTV, a multiplatform content hub

Managed by two of the most important Both executives have been the head of artistic executives of the Latin American television and programming department of the leading industry, Claudio Villaruel and Bernarda broadcaster in Argentina Telefe for ten years Llorente, OnTV (Argentina) is a production and now, from its own company, they have and creative agency that attends Natpe Buda- created top series for different TV channels pest for the first time, promoting not only its and have launched early 2011 a DTT station content catalogue, but also unique know how, called 360TV, available through a set-top-boxes Patricia Jasin, sales director of Frecuencia Latina experience and consultancy services in pro- and web to more than 4.5 millions of homes. International, with Bernarda Llorente and Claudio Villaruel. Behind, Television x la inlusión gramming production, that CEE broadcasters They also administrate the artistic department and producers must take in mind. of Radio del Plata, in Argentina. we have gained after more than 20 years in ‘We want to place OnTV as a creative hub a very changing and exigent market, like the for multiple platforms’, remarks Villaruel and Argentinean one’. Llorente, who add: ‘2011 was a key year for After the LA Screenings, the series about us with Television x la inclusion (13x’60) that discrimination, xenophobia, social inequity recently won a Martin Fierro Award (the main and exclusion, Television x la inclusion has award of the local TV) and also for Contra Las had a great reception in Mexico, France, Spain, Cuerdas (60x’60), nominated as “Best Telen- Ecuador, Uruguay and Colombia, as well as the ovela International” in the Emmy Awards’. US market, who acquired the rights to adapt the The international distribution arm of OnTV format. ‘In Argentina it has also received several is Frecuencia Latina International (USA). ‘We recognitions from Public governmental entities, strongly believe that the titles we have can be the national Senate, and from the local govern- adapted to any market in the world, because ment of the city of Buenos Aires’, completes they narrate universal stories. And the serv- Villaruel and Llorente. ‘We definitely want to Contra las cuerdas, both ratings and critics success ices we provide are based in the experience work in Central & Eastern Europe’.

66 Prensario International Prensario International Exhibitors Suite #323 Suite #112

Be innovative with RCN Artear: alternative product for late prime time

productions,’ says Lina Maria Waked, executive the mother, was the porn star. The company of the International Sales Department of RCN, was a huge success and became leaders, but now who adds: ‘We are sure that our catalogue will they had their fair share of fiascos, frustrations be very attractive because we have universal and decadence. stories that can be adapted to any culture’. Another top product from the distributor is Classified Ad Stories (60x60) reveals the diverse House of Queens The Social Leader (40x’60), which tells the story drama that happen to common people who have action and drama. Dr. Mata (60x’60) is an of a political staffer, a man that keeps his dreams alive in a very peculiar way: through the politi- been obligated to place an ad on the newspaper incredible story adapted to the 1950s, which Naked Family, for late prime time to solve their problems; House “Man” tells the story of the humble maid of cal and social work within a extremely poor Julieta Gonzalez, sales executive (120x’60) shows a man the sexagenarian Alfredo Ferro Vil- neighborhood. It reached an average rating of Gypsy Blood (250x’60). Lina Maria Waked, sales executive who, after working for legas, neighbor of the Perseverancia 17.7 and a 44% of the market share, and last Lastly, the documentary line up is headed RCN Television (Colombia) brings to Natpe many years at a bank, neighborhood, who dares to accuse Artear International (Argentina) launched May it won the Golden Mar- by Fantastic Biographies (8x’30), Budapest a varied and innovative portfolio of expects a promotion, the famous doctor Matallana for in Budapest its brand-new series for the late tin Fierro, the main award of with the bio of a fiction char- telenovelas and series, highlighting the comedy but due to life´s circum- the disappearance of her boss. And prime time, Naked Family (13x’60), which was the Argentinean TV. acter, someone who never From riches to rags (120x’60) about two families stances he ends up facing House of Queens (80x’60), a spin off premiered in Argentina with very good results. Other options are the se- existed; Methods (13x’30) that learn that money is not the most important the chores at home. of the successful telenovela Chepe Julieta Gonzalez, sales executive, is in charge ries Left on the Shelf (36x’60), approaches different branch- thing in life. Then, the super pro- Fortuna and with the same ingredi- of this market. which is an award-winning es of art and culture, the The product has had a great premier in duction Wait for me! ents of the Caribbean coast. Broadcast at 11pm in El Trece, is about the drama series (it also received creative process behind a Colombia, being produced by Guillermo (120x’60) tells the story ‘Our interest is to have direct Cocker family, a very peculiar one. During the the Golden Martin Fierro in work of art; and Tasting Notes Restrepo, president of the local office of the of a woman who supports contact with the main free TV 80’s, they ventured into the skin flicks industry: 2011) and Be Kind to Me (57x’30), dedicated to the The Social Leader, an award-winning series Argentinean company Resonant TV from her husband in achieving channels, paid and regional televi- the father Dicky, was the director, and Lorna, (36x’60), and the telenovela spectacular world of wine. Gonzalo Cilley, CEO. ‘Being part of this market the American Dream; and sion channels as well as alternative is very important for us, based on the interest the police story Armored media in Central and Eastern RAI: biblical and detective series Suite #124 that the CEE market has shown for years on our Hearts (80x’60) combines From riches to rags Europe’, completes Waked. RAI Trade (Italy) highlights its TV movie catalogue, thousands of Islamic warriors hailing from every corner headed by Borsellino, the last 57 days (’98), a drama that of the Empire are laying siege to Vienna. A+E: history in all senses Suite #214 begins with an assassination and it was co-produced between After having wandered aimlessly all night long, a A+E Networks (USA) highlights the history series Mankind the for every rehearsal, performance and bow. Both Rai Fiction and Compagnia Leone Cinematografica, as well woman is found by the police in downtown Rome in The Story of all of us (12x’60), an epic tale of the global rise of civilization, are available for formats, as well. as the its biblical and detective series slate. lady who returns (4x’100), produced by Endemol Italia complete with danger, action, heroism and adrenaline. Other titles are The Eleventh Day – The Survivors Mary of Nazareth (2x’100) is the story of two women and Rai Fiction. Lastly, the detective story The young The hit series Pawn Stars (145x’30) takes viewers inside the doors of Munich (’60), Chris Bohjalian’s Secrets of Eden joined by the same name and by one man: Jesus; The day Montalbano (6x’100), a series set at the beginning of the Margherita of the only family-run pawnshop in Las Vegas, where three gen- (‘120) and the format Monster in-laws (10x’30), Zocaro, sales of the Siege – September 11, 1683 (2x’100 or ‘120), when ‘90 that describes how everything has begun. Mary of Nazareth erations of men from the Harrison family buy and sell historically which shines a light on married couples who significant items, whileDance Moms (25x’60 + ’60) follows children’s are at the boiling point with their overbearing Mankind the Story of all of us early steps on the road to stardom and their mothers who are there in-laws. Edebe: more animated series Academy Room MA4 Edebé Audiovisual Li- agents’, explains to Prensario Ivan Agenjo, stop-motion tech- CBSSI: screenings for CEE buyers censing (Spain) launches at Sales director, who is enthusiastic about the nique, and the Natpe Budapest its new non- reception at teh market. lovely stop-mo- dialogue animation series The story is about an only child in a humble tion series Snails tional (CBSSI) is doing it on Wednesday prise, Numb3rs, Medium and The 4400. Jonas (26x’5), produced in family from a humble neighbourhood. He (39x’6) targeted th 27 at 2.30pm, where it exhibits the titles Armando Nuñez, president, says: ‘The flash 2D and targeted to kids doesn’t have many toys and the ones he has to preschoolers Never Ending Tales launched during the last LA Screenings in continued growth of mobile devices in Japan from 4 to 10 years old. are not very good. However, what he lacks about the adventures of a group of small Los Angeles. has opened new opportunities to monetize ‘It’s a production of Mach- in material things, he makes up for with his animals living in a garden Margherita On the other hand, the company and Avex our content in a way that complements our Zocaro, sales ango Studio, a small studio imagination. The production finished in ‘Both are a coproduction between the Broadcasting & Communications (Japan) existing licensing deals in the market’. Hidemi located in Canary Islands, and Televisión March, just before the market. ‘Machango studio OQO Filmes and Television de Gali- announced a new multi-year, non-exclusive Arasaki, director and Business Strategy of the de Canarias is planning to make a second season of the cia. Produced between 2010 and 2011, are agreement for CBS series for the SVOD service Japanese company, adds: ‘We had a success- (TVC), and we series (26 episodes more) starting by end of based on the bestselling books by the same Armando Nuñez, president Market Video Store, accessible to DOCOMO ful growth in our subscriber numbers. Now, are working this year’, says the executive. name published by OQO publishing. We As it has happen last year, some U.S. studios mobile subscribers. The del includes early our challenge is to maintain our growth rate, as worldwide Other titles of the distributor are Never have just added them to our catalogue and are organizing screenings during the week seasons of NCIS, NCIS: Los Angeles and 90210, and to maintain a satisfying service for our distributors Ending Tales (26x’10), a collection of hold the TV and licensing rights worldwide’, of Natpe Budapest. CBS Studios Interna- and full seasons of Star Trek, Star Trek: Enter- existing subscribers’. and licensing independent short stories produced in completes Agenjo. Jonas 68 Prensario International Prensario International 69 Exhibitors Booth # 05.02 Record TV, an epic miniseries referent

In the last years, Record TV Network (Brazil) clients’, explains Delmar Andrade, director has become a referent in religious, epic and of international sales. history miniseries, with high budget and time Following this genre, Samson and Deli- reconstructions that are proper of the Holly- lah (18x’50) is another classic story where wood Studios. After the success of Samson and strength and beauty come together in a Delilah and Esther, the Queen, the distributor game of greed, seduction and power; Esther, Delmar Andrade, International brings to Natpe Budapest David, the King (29 the Queen (10x’50) tells the story of a beauti- Sales Director episodes), which has become the leading series ful young lady, and Jewish at a time when her in Brazil in its slot, having reached 19 rating people were persecuted and she must avoid points and 40% of market share, betting the that they’re all extinct. main competitor. Jackpot! (’45), which won the “Best Telen- ‘The international market is always inter- ovela” award in Banff 2012 Rockies Program ested in products that show the Brazilean Competion, shows a group of friends had been culture. However, they also have interest in playing lottery since two years ago, but when universal stories, like the historical miniseries, they win the New Year’s Eve prize and become like David, the King, which was launch in the millionaires they are also involved in a terrible international markets at the beginning of the nightmare. River of Intrigues (250x’45) is a year with great reception among our main contemporary and captivating telenovela. Another Power (237x’45), shot in Palermo David, the King, a highlighted epic minise- and Tonnara di Scopello, Italy, is an action/ ries from the distributor suspense soap opera about the local mafia. In The Law and the Crime (21x’60) a high-society about a young rich man of a traditional family, woman decides to study and become a police and a student and tourist guide who lives in a commissioner after her father being murdered slum, The Slave Isaura (167x’45). in a robbery. ‘With the investment we have done in con- The exciting story of Flames of Life (253x’45) tents, I highly recommend the buyers to pass shows a love growing interest started in two by our suite to look at them and check the childhood friends who haven’t seen each other high quality levels. I’m sure they will finally for many years and are bring back together in a find them very attractive for their audiences’, Jackpot! won the 2012 BANFF Award as “Best Telenovela” tragic moment. Lastly, Opposite Lives (240x’45) completes Andrade.

Suite #120 NBCUniversal: successful dramas Dori Media: tween After a successful LA Screenings in May and crime series in Los Angeles, NBCUniversal (USA) organizes in Budapest a new screening Dori Media Distribution (Switzerland) highlights at Natpe on Tuesday, June 26th at 12pm for the Budapest its tween own produced CEE buyers. series Galis (30x’60) and Split 3 - The distributor exhibits two dramas The Real Story (45x’30), as well as that were the most commented among the drama series Single Again, the the Latin & Iberian buyers consulted by Chilean version of Date Blind, one of the titles that head the catalogue Prensario: the suspense series Infamous and Shall we Kiss. Belinda Menendez, president Int’l Distribution, (13x’60) and Chicago Fire (13x’60), about with the actors Monica Raymund (Chicago Fire) The distributor also brings the and Laz Alonso (Infamous) firefighters, rescue squad and paramedics crime series New York (70x’30), Elena Antonini, VP of Sales of Chicago Firehouse 51. Also, Do no Harm (13x’60). the documentary Checked in New About comedies, it was highlighted the Go On (13x’60) with Mattew Perry (Friends) York and the entertainment formats The Money Pump (‘45), and Animal Practice (13x’30) that tells the story of a veterinarian surrounded by Wrong Numbers and the new game show Smart Face, where the participants has to look for someone in the street that intelligent animals. Lastly, Next Caller (6x’30) and Guys with kids (13x’60) for NBC, answers its questions to win the prize. as well as The Mindy Project (13x’60) for FOX.

70 Prensario International Prensario International l i g h t s c r e e n F a s t a cq u i s i t i o n r e c o mm e n d at i o n s !

Suite Saturday Night Graduates Esther Shopping Monsters #215 Takeaway (ITV, UK) (Telefe, Argentina) (Record TV, Brazil) (Global Suite Agency, Turkey) One of the top va- #217 The latest boom of An epic miniseries riety entertainment the Argentinean TV: a (10x60’) produced in Each week, five shows on air in the romantic comedy (120’ Brazil in HD and high women are chosen central territories. It x 60) about a group of budget, by the Second to compete about do- offers a chain of inside high school friends largest broadcaster. ing the best shopping formats and shows, . that join again many In the ancient age, a one more successful They have limited time, years after crossing queen must save her than the other, very , money and surprising their stories. Booth people from being ex- easy to adapt every- #05.02 BB3 twists to follow. where tinguished.

Time goes by… That’s talent The visitor of Prisons Kdabra 2 (Kanal D, Turkey) (Mediaset, Italy) (Filmax, Spain) (FoxTelecolombia, Colombia) The Turkish product It is the most- TV Movie based on the real story of a is on the top of the watched talent show Original and very woman that in the XIX wave, and this series of the Italian TV, successful action-sus- Century, was the first got 70% of market which includes a real one to work with jail pense miniseries pre- share in Turkey. In the school of performing prisoners and imposed miered on Fox USA, s a captain sailor arts for young people ‘60 , . concepts as ‘reinser- already at its third returns home with a It was adapted in USA tion’ and tools to give season of 10 one-hour uite iewing ox uite secret to reveal to his S and optioned in UK. V B S BB4 #324 B24 them opportunities for #112B episodes. family. a better life.

Suite CQ Go dance! (Starmedia, Classified Ad Stories Fantastic Biographies #318 Suite (Televisa, Mexico) Russia/Ukraine) (RCN, Colombia) #323 (Artear Argentina)

A t e e n c o m e d y Unique music show A fresh TV series Special documen- that includes hundreds (80x30’) which is the (60x60’) that reveals tary series (8x’30) that of people perform- first time that Car- the diverse drama of provides biographies ing at the same time, toon Network pro- common people who of fiction characters, developed for the duces live action in have been obligated people who never ex Ukrainian market and - to place an ad on the Latin America, in a to be adapted both in isted newspaper to solve co-production with the France and USA. For Suite Suite their problems Mexican Titan. #129 channels looking for #112 something unusual…

Bollywood Star Love in difficult times Where is Elisa? My Eternal (ABS- Australia (TVE, Spain) (Telemundo/TVN CBN, The Philippines) (All3Media, UK) Chile) Meeting The Asian dramas The most watched able T 11B are gaining interna- Special reality show A suspense TV series long running series in that was an unique tional markets, and (4x’60) where Bol- the Spanish TV at La1, success in Chile and this product is a very lywood, the world’s the leading TV chan- many countries of the good example of what most prolific film in- nel: it is a love story international market, they can provide: a dustry, is on the hunt that happens during the having many adap- story full of passion, for a new star. The years of the Spanish Suite tations because it is Suite Viewing twists and vengeance search goes global. #121 #119 Box B13 Civil War. very suitable for any (80x’45). territory.

Where the heck is Bikini Destinations A bet with life Suite La Mujer de Judas maña aracol enevision U ? (C , (V , USA) (Mediapro, Romania) #225 (TV Azteca, Mexico) Colombia) Fresh TV series that The first Romanian It is a very successful It is an original com- provides a balance of TV series with pop-rock telenovela (120x’60) bination of comedy and physical and natural musical moments, and where a woman has telenovela (120x’60) about a man who bad beauty with women also a teen comedy- become somehow of luck seems to search in bikinis, fun and ad- drama centered upon a legend, and the him at every time. The ventures in wonderful the love story between people that surround Suite local customs of the locations of the world two teenagers, whose her say she dresses in interior of Colombia #113A Suite Suite are funny to see in (50x’30). destinies are switched a bride dress to kill Europe, also. #117 #1917 at birth (52x’60). her enemies.

72 Prensario International Prensario International 73 Special Report | New media

By Jonathan Doran

OTT TV has reached the mainstream

Demographic spread of average Internet TV consumer. Internet TV has finally become a main- or via a peripheral stream consumer service category, with a device. rapidly growing proportion of households 37 Average age of adult Internet TV viewer becoming equipped with the right devices, Content services enabled with adequate Internet bandwidth go hand-in-hand 50:50 Virtually 50% split between males and females and exposed to a widening range of compel- with devices ling, web-delivered video services. Much of Consumers’ usage 53% Percentage of married people that watch Internet TV Ovum’s recent consumer research has tracked of connected devices these developments and highlights how and is also shaped by the 57% Percentage of parents that watch Internet TV why consumption of long-form video and TV availability, range and services via the Internet can no longer only ease-of-use of appli- be seen as an early adopter activity. cations and services 61% Percentage of people in full-time work that watch Internet TV across those devices. Based on a survey of over 8.000 consumers aged over 16 years of age Adoption and usage of video-centric Our CI survey indi- connected devices is ramping up cates that, on average, Source: Ovum Consumer Insights survey, 2011 In addition to the adoption of free-to-air and movies and TV shows pay-TV services across ‘traditional’ are being watched online by 45% and tors Keep Consumers Paying for TV stressed delivery platforms, a quarter of 50% of consumers respectively the need for partnership and co-operation TV homes worldwide were ac- across the full range of video- between the old guard and the rising tide of cessing Internet TV by the end capable connected devices. OTT upstarts in order for traditional operators of 2011, according to Ovum’s Accounting for much of this to survive by keeping their offerings relevant Global Multi-channel TV fore- consumption are premium and competitive. casts. While most video-on-demand (VoD) This is already happening to some extent, of this activity services like Netflix, iTunes, with several operators having launched web- is currently via Amazon Instant Video, Lovefilm, based multi-screen initiatives as a value-add home computers, Zune, and Sony’s Video Unlimited to their own core TV offerings. Most of these the expanding range and as well as archive and catch-up offerings implementations rely on the use of availability of video-ca- such as BBC iPlayer, Hulu, and SVT, application stores and associ- pable connected devices and web-based extensions to pay-TV ated popular mobile and port- is becoming the central in the form of ‘TV Everywhere-type’ able device platforms that are driver in the proliferation products. The proliferation of high- controlled by adjacent players of OTT TV distribution quality web-based video offerings, such as Apple (iOS) and Google and consumption. along with the explosion in connected (Android). Consumers now face a device uptake and vastly improved, Beyond the formation of busi- growing choice of con- near-ubiquitous broadband access, ness relationships such as these, nectable devices equipped marks the coming together of all the some operators have gone a step for online viewing and parts necessary for making Internet TV further by actually partnering with form factors that a mass market proposition. with Internet TV players. In the make portable, second- UK for example, Virgin Media screen and multi-room The TV establishment has enjoys a successful relationship consumption of long- embraced OTT TV with the BBC, whereby it delivers form video a much more As premium customer segments a version of BBC iPlayer as a dedi- compelling experience. At become saturated, the financial impact cated cable VOD channel. Mean- least a third of respondents to of falling pay-TV ARPU in several while Xbox LIVE is providing Ovum’s Consumer Insights (CI) markets will be offset by wider uptake a new distribution channel for survey panel said that they connected their of lower-value subscriptions. Our growing list of pay-TV operators television sets to the Internet either directly report entitled: How do Pay-TV Opera- across multiple markets. 74 Prensario International Prensario International