study area was the advent of the automobile and the resulting highway infrastructure to support it and the new forms of retail devel- opment requiring large tracts of land to ac- commodate parking lots for this new form of transportation. The construction of the Staten Island Expressway and the Verrazano Bridge in 1964, connecting Brooklyn to Staten Island, effectively shifted the epicenter of Staten Island southward. The ability to deliver goods to inland destinations increased cross-island truck traffic and obviated much of the maritime traffic on the Kill Van Kull. To this day, many of the North Shore’s waterfront industrial operations elect to transport their goods by truck rather than boat. Similarly, the automobile increased the accessibility of Staten Island’s South Shore neighborhoods, which experienced a growth of Image 1.3 US Gypsum, Site of current Atlantic Salt (From the Collection of the Staten affordable, suburban housing after the opening Island Museum) of the Verrazano Bridge. This suburban housing attracted new residents from other boroughs infrastructure to support it. The North Shore end of World War II brought the closure of a along with residents of Staten Island’s North Railroad, opened in 1890, carried freight and number of ship building and repair operations Shore. Targeting these new residents, the Stat- passengers to and from the area and provid- along the North Shore that were put to use in en Island Mall, which opened in 1973, provided ed connections to ferry terminals and to rail service of the American war effort. The largest both a large, indoor retail experience with a stations out to Cranford, New Jersey, where among these was Bethlehem Steel, which em- wide range of large retailers and ample large connections could be made to the rest of the ployed hundreds of North Shore residents. Sub- parking lots which drew many customers away country. A robust network of ferry terminals sequent to the post-war closures, a decades-long from the North Shore’s historic retail streets and dotted the North Shore waterfront, connecting contraction of the maritime and industrial econ- the many small, independent retailers. the area’s residents with the larger metropolitan omy continued to impact the social and infra- region and transforming West Brighton into a structural fabric of West Brighton. The North The loss of several major maritime businesses thriving community at the heart of the maritime Shore Railroad, which had ushered North Shore along the North Shore and the increasing role waterfront. Jersey Street and Richmond Terrace residents to and from work on the waterfront, of the automobile in the local and nationwide also became the desired locations for business- ceased passenger service in 1953. U.S. Gyp- economy had a direct effect on the worsening es and retail serving both local neighborhood sum, once the largest employer on Staten Island conditions of the North Shore’s infrastruc- needs and waterfront workers. and the anchor of the New Brighton industrial ture and transportation network. Many of the waterfront, closed in 1976. Seven years later, former sites of the maritime companies that left West Brighton, however, was unable to sustain all freight service on the North Shore Railroad the North Shore became vacant lots or attract- its growth from a trade outpost into an industrial was ended. ed businesses that did not rely on waterborne center and experienced a precipitous decline in transportation. Without a need for maritime industries and jobs along the waterfront. The Compounding the post-war decline in the BOA infrastructure, these businesses neglected the
18 |1: Project Description and Boundary North Shore’s bulkheads, which have degraded location in 1976, at which time the site was the site revealed that contaminated fill placed on and eroded and today require reconstruction. subdivided and occupied by a number of firms. the site during the 1960s and 1970s created un- These non-water dependent uses also serve as All of the former U.S. Gypsum sites are includ- safe levels of hydrocarbons, PCBs, and leaded a barrier for major maritime support businesses ed among the BOA’s strategic sites list. In addi- fragments of paint chips at the boat yard. In or- looking to expand. tion to the U.S. Gypsum site, a number of sites der to meet strict regulations for public use, the throughout the BOA, both on the waterfront site underwent an extensive remediation effort. The incredible shift in the economic fortunes of and upland, are suspected of being potentially As part of its Hudson-Raritan Estuary Resourc- the North Shore and the associated impacts on contaminated due to the area’s maritime and es Program, the Port Authority of New York the social and physical fabric of its communi- industrial history. and New Jersey authorized approximately $6.5 ties presents a challenging set of opportunities million to acquire the land and fund the reme- for a community-led urban regeneration. The One site, the new Department of Parks and diation and development of the site. According wealth of the study area is in its large number Recreation (DPR) Heritage Park at the site of to JM Sorge, Inc., an environmental consulting of underutilized parcels, including those that the former Blissenbach Marina, provides useful services firm that assisted the Trust for Public are vacant, abandoned or underbuilt, as well as clues as to the potential for contamination in the Land and DPR with the remediation of Heritage its proximity to the Kill Van Kull waterfront broader study area. In 2004, the Port Authority Park, the contamination of Heritage Park has and the public and private investments being of New York and New Jersey purchased the been capped with several feet of clean soil, and made in nearby St. George. The West Brighton Blissenbach Marina and subsequently trans- the site is now open to the public. While prior BOA study area covers 370 acres, including ferred the property to DPR. Investigations of contamination at Heritage Park does not nec- roadways. Excluding roadways, the 823 tax lots in the study area comprise 293 acres, large portions of which are brownfields, abandoned, vacant or otherwise underutilized properties.
According to DCP’s extensive land use and geographic dataset, nearly half of the 823 tax lots, 383 in total, in the West Brighton BOA meet the criteria to be classified as soft sites, which are defined as partially developed lots with less than 50% of the allowable floor area ratio (FAR) constructed. Of these soft sites, 122 are completely vacant. In addition, the study area’s long industrial past has left a large num- ber of potential brownfield sites.
While detailed information on contaminated sites is currently lacking, at least one site, the former U.S. Gypsum site at the eastern end of the BOA, has been referred by the U.S. Envi- ronmental Protection Agency for an investiga- tion into asbestos-contaminated vermiculite on the site. U.S. Gypsum closed its New Brighton Image 1.4 Unused and dilapidated building on Atlantic Salt site
1: Project Description and Boundary | 19 essarily indicate contamination in other BOA neighborhood and can lead to a broader regen- ty goals: create quality jobs and workplaces; sites, it is reasonable to cautiously infer that eration of the surrounding North Shore commu- reconnect people with the working waterfront; many former and active industrial sites along nities. support and create neighborhood centers; and the waterfront may also exhibit harmful levels improve connections and mobility. To achieve of pollutants. By addressing the contamination on these these goals, the North Shore community iden- industrial sites, the West Brighton BOA proj- tified the need to remediate brownfields and Additionally, the entire North Shore of Staten ect will complement the planning framework enforce environmental standards for existing Island has been identified as an Environmental outlined in the North Shore 2030: Improving and expanded industry as a high priority for the Justice Showcase Community by the United and Reconnecting the North Shore’s Unique area. As part of its work plan, the West Brighton States Environmental Protection Agency (EPA). and Historic Assets (North Shore 2030) report, BOA conducted extensive community engage- The EPA designates Showcase Communities which was released by DCP and the New York ment and in-depth existing conditions analy- based on the presence of “multiple, dispropor- City Economic Development Corporation (NY- sis to create more specific strategic plans that tionate environmental health burdens; popula- CEDC) in December of 2011. The purpose of capitalize on the area’s assets and achieves the tion vulnerability; limits to effective participa- this report is to guide future public and private community’s goals for the area. tion in decisions with environmental and health investment in achieving four main communi- consequences; and opportunities for multiple federal, state and local agency collaboration, with a focus on green development.”
The primary reason for this EPA designation has been a documented increase in the number of children with elevated lead levels in their blood. According to the New York City Department of Health, in 2012, the blood lead levels of 10 ug/ dL or higher among children aged 6 months to 6 years (rate per 1,000 tested) in the Port Rich- mond and St. George–Stapleton neighborhoods were 3.9 and 3.7, respectively, which are higher than the blood lead levels of children in both Staten Island (2.6) and New York City (2.7). It is unknown if any lead contamination sources exist within the West Brighton BOA.
This study provides a thorough historical and existing conditions analysis of the area’s prop- erties to more clearly describe any potential contamination that may exist in the area. The BOA also identifies a set of strategies for the reuse and redevelopment of brownfield, aban- doned, and underutilized properties that aligns with the community’s vision and goals for the Image 1.5 Heritage Park
20 |1: Project Description and Boundary Map 1.1 West Brighton BOA Soft Sites
0 0.25 0.5 1 Soft Sites* larger than 5000 sq. ft. Miles Soft Sites* [ *Sites built to less than 50% of the allowable FAR
1.3 Brownfield Opportunity study area have been drawn to focus on two irregular southern boundary is drawn to cap- corridors: the Richmond Terrace-Kill Van Kull ture strategic properties at an average of one Area Boundary Description waterfront and the Jersey Street corridor. The block upland from Richmond Terrace, while the and Justification BOA is bounded on the north by the Kill Van southern boundary along Jersey Street extends Kull, the west by Rector Street and the east to Victory Boulevard (Map 1.2). The boundaries of the West Brighton BOA by Westervelt Avenue and Jersey Street. The
1: Project Description and Boundary | 21 Map 1.2 West Brighton BOA Boundaries
BOA Boundary
0 0.5 1 Miles [
The Kill Van Kull is an appropriate boundary NYS DOS and for which common North Shore cation of a number of public and private invest- as it is the physiological boundary of Staten recommendations are being coordinated. On ments along the waterfront and could support Island’s North Shore. Rector Street in the west the eastern side, Westervelt Avenue and Jersey additional redevelopment in the West Brighton is the eastern boundary of the contiguous Port Street represent the boundary between New BOA study area. The southern boundary is Richmond BOA study, which is also funded by Brighton and St. George. St. George is the lo- drawn to focus planning attention on those areas
22 |1: Project Description and Boundary Map 1.3 West Brighton BOA Subareas
Jersey Street
New Brighton
West Brighton
BOA Boundary
0 0.5 1 Miles [ adjacent to the historically industrial uses of the redevelopment could support reinvestment Brighton, New Brighton, Jersey Street (Map North Shore. The extension of the BOA bound- throughout the West Brighton BOA study area. 1.3). Although each subarea shares similar ary south along Jersey Street to Victory Boule- characteristics, community participation iden- vard reflects the area’s history as a key North The West Brighton BOA team also identified tified three unique visions for each subarea, as Shore commercial corridor that with economic three subareas within the study area: West discussed further in the Community Vision and
1: Project Description and Boundary | 23 Goals and Objectives section. Open Space for Staten Island West Brighton BOA will identify mechanisms • Jersey Street: A Revitalized Retail Cor- for supporting the existing maritime businesses 1.4 Community Vision and ridor Serving and Connecting Diverse and advance planning for future transportation Communities improvements that would support business Goals and Objectives expansion. As discussed in Section 2: Public Participa- North Shore 2030 also helped identify five com- tion and Techniques to Enlist Partners of the munity-driven strategies toward achieving these Reconnect People with the Working Water- BOA report, the West Brighton BOA planning visions for the neighborhood (Figure 1.1). front process incorporated an extensive communi- ty outreach process that involved a series of Support and Create Neighborhood Centers Zoning currently requires opaque fences around community and design workshops, distributing manufacturing districts and, as a result, creates questionnaires, public meetings, and an online A goal of the community is to focus on a num- barriers that limit the community’s physical and Interactive Community Portal. During this ber of large strategic sites that can help revital- visual access to the Kill Van Kull waterfront. outreach, local stakeholders envisioned a West ize neighborhood centers as a source for much Truly one of the great opportunities in the BOA Brighton BOA where existing underdeveloped needed businesses in the community, such as study area is the creation of first class public or vacant sites provide needed amenities to the grocery stores, restaurants, and clothing stores. amenities and recreational opportunities on residents and businesses and consequentially The redevelopment of such sites into commer- existing and new waterfront parks that provide revitalize the BOA’s historic corridors into a cial and mixed land uses could in turn help views of passing ships and celebrate the work- vibrant, mixed-use town centers. The com- broaden the employment profile of the study ing waterfront. The West Brighton BOA will munity have also underscored the importance area and accelerate the North Shore’s trans- promote and protect existing waterfront views, of strengthening the BOA’s industrial centers, formation from a primarily industrial area to identify opportunities to create new, publicly improving access to the area’s parks and open one with a healthy mix of economic drivers. accessible waterfront destinations, and improve spaces, and expanding commercial services The BOA will coordinate strategies for rede- access to new and existing destinations. along Richmond Terrace. velopment opportunities and crafting zoning proposals for revitalizing the historic neighbor- Improve Connections and Mobility The West Brighton BOA also builds upon prior hood centers along Jersey Street and Richmond North Shore community planning efforts led Terrace. Serving as the main east-west arterial road in by the DCP, New York City Economic Devel- the study area, Richmond Terrace is a main opment Corporation (NYCEDC), Metropolitan Create Quality Jobs and Workplaces focus for transportation improvements in West Transportation Authority (MTA) and other Brighton. The former North Shore Railroad agencies. In 2012, the City released the North A strengthened maritime industrial sector on right-of-way (ROW), now a vacant rail line Shore 2030 report, which is the product of ex- the North Shore, long a goal of local planning bisecting several large private properties, with tensive outreach to local stakeholders to devel- efforts, can become a reality by taking advan- public/private coordination could support op unique visions for the three subareas of the tage of the area’s wealth of waterfront property. both transit and street improvements along the West Brighton BOA: By converting the study area’s large inventory Richmond Terrace corridor. This effort should of underutilized property into new centers of support the community’s long-planned North • New Brighton: A New Neighborhood employment, the West Brighton BOA could Shore Greenway – a public bicycle and pedes- Destination Linking St. George and create access to high-paying, high-skilled trian pathway that would span from Howland Snug Harbor maritime jobs in the study area’s waterfront Hook in the west to St. George and beyond. • West Brighton: A Model of Jobs and sites and enable existing maritime firms along The West Brighton BOA will support efforts to the waterfront to expand their operations. The leverage the asset of the North Shore Railroad
24 |1: Project Description and Boundary ROW to create a safe and efficient transporta- Figure 1.1: West Brighton BOA Goals tion network for public transit riders, motorists,
bicyclists, and pedestrians. Transportation Address Environmental Challenges
One legacy of the study area’s industrial past is a large amount of brownfield sites. Whether truly contaminated or not, the perception of such is a major hindrance to redevelopment and revitalization in the study area. The study area could benefit from a targeted cleanup of the Kill Van Kull waterfront, with particular focus on the renaturalization of the Snug Harbor wa- terfront. Upland, an investigation of past land uses will help inform an understanding of the extent of industrial contamination in the study Commerical area. Finally, a focus on improved stormwater Open Space infrastructure upland will go a long way to pre- venting now-prevalent street flooding as well protecting the Kill Van Kull from harmful com- bined sewer outfalls. The West Brighton BOA will help identify such potentially contaminated areas, along with green infrastructure projects Environment that could help prevent future contamination and reduce the area’s vulnerability to flooding.
The BOA built upon this foundation to perform more focused outreach to the local stakehold- ers of the West Brighton BOA study area. This BOA study, with its added emphasis on brown- field sites, will assist in refining the communi- ty’s vision, laying the groundwork for a feasible redevelopment strategy, and reversing the area’s decades-long environmental and economic de- Industry cline. The community’s vision for each subarea is discussed further in Section Four—Summary Analysis, Findings, and Recommendations of the BOA and Strategic Sites of this report.
1: Project Description and Boundary | 25 2 | Public Participation Plan and Techniques to Enlist Partners
2.1 Public Participation Plan develop consensus regarding the final recom- was instrumental in providing DCP and WB- mendations. Membership was crafted based on CLDC with contacts throughout the community, The West Brighton BOA public participation consultation with WBCLDC and was informed further establishing a comprehensive outreach plan was based on the principle that developing by DCP’s prior public outreach in support of the foundation. strong relationships with community stakehold- North Shore 2030 study. The Steering Commit- ers provides a solid foundation for visionary, tee consisted of elected officials, representatives Stakeholder Outreach and Meetings yet pragmatic planning recommendations. In from the area’s prominent cultural and commu- order to guarantee that the BOA planning pro- nity institutions, environmental justice advo- Through the BOA planning process, a wide cess culminated in community-wide consensus, cates, business and property owners, academics, range of stakeholders was identified. Meetings the Department of City Planning (DCP) and real estate professionals, and representatives with these groups, which included residents, West Brighton Community Local Development from city and state governmental agencies. business owners, property owners, elected Corporation (WBCLDC) developed an outreach officials and city agencies, provided specific, strategy that brought residents, business own- In addition to the WBCLDC, the following targeted discussions of critical planning issues ers, community leaders, and elected officials organizations, businesses and agencies were within the BOA. The effort to engage stake- into the discussion about the area’s future. Our represented on the Steering Committee: holders who were not included in the Steering multi-pronged public participation strategy con- Committee enhanced DCP and WBCLDC’s sisted of regular and targeted meetings with: • Office of Staten Island Borough Presi- ability to build consensus on a vision for the dent James Oddo future of West Brighton. • The BOA Steering Committee • Office of NewYork City Council Mem- • Stakeholder groups ber Deborah Rose (49th District) New Brighton Coalition of Concerned Citizens • Interagency Transportation • Staten Island Community Board 1 (NBCCC) Workshops • New York City Office Mayor’s Office of • Residents and local business and Environmental Remediation NBCCC is a community organization repre- property owners • NYC Department of Parks and Recre- senting residents and business owners in the ation Jersey Street area of the BOA. The purpose of In addition, DCP hosted a West Brighton BOA • College of Staten Island the meeting with NBCCC was to introduce the website that offered the general public an op- • Northfield Local Development Corpo- BOA, study findings, and preliminary goals and portunity to view BOA planning work on an on- ration objectives. This meeting allowed the broader going basis and to provide feedback at critical • North Shore Waterfront Conservancy NBCCC member group to provide DCP with junctures throughout the planning process. • Friends of the Abandoned Cemeteries of insights into planning issues specific to the Jer- Staten Island sey Street corridor. Among the issues discussed Steering Committee were the area’s struggling commercial market, WBCLDC hosted a series of Steering Commit- crime and safety, and access to transit and open The role of the BOA Steering Committee was to tee meetings and individual discussions with space. provide community input, review and comment members throughout the BOA planning process. on presentation materials prior to public meet- The BOA Steering Committee met five times New Brighton Property Owners ings and to assist in public outreach in order to through the course of the planning process (Table 1.1). In addition, the Steering Committee DCP and WBCLDC held a number of meet-
26 |2: Public Participation Plan and Techniques to Enlist Partners Table 1.1 Steering Committee Meetings industrial community, as well as the Com- mittee’s vision for the future of the BOA. Of Meeting # Date Meeting Agenda particular importance to Committee members is Introduced BOA program, reviewed recent planning work in study area, provid- the area’s transportation infrastructure and how Meeting #1 January 2013 ed background info on brownfields; introduced preliminary goals and objectives. its improvement can help the maritime sector grow. Reviewed work to date; reviewed content and community feedback from April Open House; reviewed objectives, findings and next steps from late Summer Meeting #2 February 2013 Transportation Workshops inter-agency workshops on BOA transportation infrastructure (North Shore Rail- road Right-of-Way and Richmond Terrace. The North Shore 2030 Report noted that traffic Reviewed work to date; introduced and discussed draft strategic sites list, in- cluding discussion of criteria for strategic sites; reviewed ongoing work related and transit improvements were critical to sup- Meeting #3 June 2014 to North Shore RR ROW and Richmond Terrace improvements; introduced port existing and future residential development objectives for Fall 2014 Public Visioning Workshop and job creation within the BOA study area. Introduced and discussed Public Workshop format and topics; discussed public The New York City Metropolitan Transporta- Meeting #4 October 2014 outreach efforts and brainstormed ways for Steering Committee to expand out- tion Authority’s (MTA) Alternative Analysis, reach effort. released in August 2012, proposed re-using the abandoned North Shore Railroad Right of Way Meeting # 5 March 2016 Presented and discussed the draft recommendations for the West Brighton BOA. to support a Bus Rapid Transit corridor, which would provide inland and waterfront commu- nities with a faster and easier connection to ings and site visits with property and business with Community Board 1, identified a group the Staten Island Ferry Terminal. In addition, owners located on Richmond Terrace whose of residents from the West Brighton neighbor- Community Board 1 has long advocated for a properties were included in the Strategic Sites hood who were able to provide key insights continuous North Shore Greenway, a pedestri- inventory for the BOA or located within the into planning issues specific to the western an/bikeway trail between major North Shore mapped width of Richmond Terrace. As dis- end of the BOA. Lacking a formal resident’s destinations that would run throughout the BOA cussed in Section 4 - Summary Analysis, Find- organization, the West Brighton neighborhood study area along the waterfront and Richmond ings, and Recommendations, the BOA recom- nevertheless contains a number of strategic sites Terrace. mends advancing the redevelopment of the New that are targeted in BOA recommendations. Brighton corridor as a mixed-use residential The October 2013 meeting with West Brighton Achieving these goals and providing opportu- and commercial center and exploring poten- residents introduced the group to the BOA and nities to improve Richmond Terrace, the study tial widenings of Richmond Terrace. Meetings its preliminary goals and objectives. In addition, area’s main east-west road, requires inter-agen- with property owners included discussions of the meeting provided a forum for residents to cy coordination with major property owners the industrial and commercial market in New provide feedback on the content and direction along the waterfront. In 2014, DCP hosted a Brighton, insights from property owners on of the BOA study. series of workshops with a number of agencies New Brighton’s viability as a mixed-use cor- and property owners to identify alternative ridor, and a discussion of appropriate building Maritime Association – Tug and Barge Commit- scenarios that would provide a wider/straighter typologies and street widths for the corridor. tee Richmond Terrace, pedestrian and bicycle con- nections, and protected BRT lanes/station areas West Brighton Residents DCP held two targeted meetings with the Tug that would also allow waterfront businesses to and Barge Committee, both of which included a invest in job creation. Three workshops were DCP and WBCLDC, through coordination focused discussion of the needs of the maritime held, with each focused on a major property 2: Public Participation Plan and Techniques to Enlist Partners | 27 along the waterfront through which the North agencies and local elected officials: cussing some of the issues and challenges of Shore ROW is located: the focus area. These topics included roadway • NYC Department of Transportation improvements, flood resiliency, maritime job • Caddell Dry Dock and Repair – The • Metropolitan Transportation Authority expansion, land use changes to support retail western third of the BOA, located be- • NYC Department of Parks and Recre- and services, public transit improvements, and tween Davis Avenue and Van Street. ation pedestrian and bicycle improvements. Fol- • Snug Harbor Cultural Center and Bo- • NYC Department of Design and Con- lowing the brief introduction, the group was tanic Gardens – The central third of struction divided into smaller working groups to develop the BOA, an under-utilized and poorly • NYC Department of Environmental conceptual designs for Richmond Terrace im- maintained public waterfront, with- Protection provements on a set of base plans and sections. in DPR jurisdiction, which is located • NYC Economic Development Corpora- The attendees were encouraged to leverage the between Snug Harbor Road and Tysen tion expertise of fellow team members to formu- Street. • Borough Hall Land Use Director late creative strategies that could be practically • Atlantic Salt, Inc. – The eastern third implemented and supported by the industrial of the BOA, located between Clinton Eighteen individuals attended the workshop that and residential communities. After working on Avenue and Jersey Street. focused on the Atlantic Salt property, and nine- the design for forty-five minutes, the attendees teen attendees participated in the Caddell Dry were instructed to present their findings and Representatives for each of the properties were Dock and Repair workshop. The workshop for perspectives. This presentation led into a “con- involved in the workshop, in addition to rep- Snug Harbor had a total of 16 participants. sensus building” discussion where the group resentatives from the following city and state DCP started each workshop by briefly dis- has a free-form conversation with the purpose Image 2.1 Transportation Workshop Image 2.2 Open House
28 |2: Public Participation Plan and Techniques to Enlist Partners of coalescing around a set of strategies. Image 2.3 West Brighton BOA Visioning Workshop Through these workshops, DCP was able to reach consensus with property owners and city agencies on a number of preferred alignment options for the BOA’s future transportation infrastructure. The West Brighton BOA team refined these options to develop a set of four alignment and development scenarios for Richmond Terrace that spans from the Atlantic Salt property to Caddell Dry Dock and Repair’s lots in West Brighton. These scenarios will help guide future discussions with property owners located in the North Shore Railroad right-of- way about land swaps to facilitate the imple- mentation of the proposed Bus Rapid Transit system for the North Shore. In turn, the BOA project team used these realignment options to inform the exercises presented to the broader public at the Fall 2014 Visioning Workshop, which is discussed in the following Public Meetings section.
Public Meetings
A series of public meetings were held through- out the BOA planning process. All of these meetings were open to the general public and the public to view and discuss the state of their study. In addition to the public, a number of held at Walker Park, located in the center of the community. In addition, staff from WBCLDC city agencies, particularly the New York City BOA. Each round of public meetings were held and DCP were on hand to provide introductory Department of Parks and Recreation (DPR) and over the course of two days - a weekday eve- presentations, answer questions from the public NYCEDC, were invited to attend and were on ning and a Saturday afternoon - to allow maxi- and listen to insights and feedback from those hand to discuss their respective agencies’ initia- mum flexibility for participants to attend. in attendance. Topics of analysis covered in the tives within the BOA. Open House included transportation and water The first public meeting, an Open House, was infrastructure, zoning, land use, parks and open The second public meeting, a Visioning Work- held in April 2013. The purpose of this meet- space, Hurricane Sandy and flood resilience, shop, was held in November 2014. Organized ing was to introduce the NYS BOA program commercial services, community facilities, and in the format of an interactive charrette, the to the public and to present a comprehensive demographics. The goal of the Open House Visioning Workshop was intended to build analysis of existing conditions in the BOA. The was to confirm findings from the initial round consensus on a number of focused, preliminary Open House format, in which a series of 20 of analysis and to strengthen consensus within planning and urban design recommendations. maps was displayed along the walls, allowed the community around the direction of the BOA The workshops focused on redevelopment
2: Public Participation Plan and Techniques to Enlist Partners | 29 scenarios in the New Brighton subarea and pro- Brighton, a series of “Issues and Opportunities” Housing Authority (NYCHA) Development, vided opportunities to solicit additional input maps were created and presented alongside ex- during an annual community festival. The final regarding the planning challenges and oppor- isting land use and zoning maps. Workshop par- workshop was held on July 8, 2015 at the West tunities found in the Jersey Street and West ticipants were asked to examine these materials New Brighton Public Library. Brighton subareas. In addition to the interactive and respond to a number of targeted questions The workshop featured the following exercises: material on hand, revised and updated Open relating to important planning issues specific House material was displayed. to each of the areas. Additionally, participants • What are the best assets in West Brigh- were given the opportunity to provide any gen- ton? In order to identify the community’s vision for eral or targeted commentary on the BOA and • What physical improvements are needed the future of New Brighton, the BOA project its subareas. The goal of each of these subarea to reconnect the neighborhood to the team created a number of interactive tools, stations was to strengthen the project team’s waterfront? including a “Build Your Own Richmond Ter- understanding of these areas as a foundation for • If an improved transit stop is provided at race” streetscape model as well as a model of planning and design recommendations. Broadway and Richmond Terrace, what the New Brighton community that allowed for types of jobs, housing or retail should be a discussion of appropriate building types and Interactive Community Workshops encouraged in West Brighton? sizes. A critical goal of these exercises was to • Using provided materials and a map, illustrate the relationship between improved In addition to the Visioning Workshops, the have participants identify West Brigh- transportation infrastructure and changes in BOA team led a series of small, pop-up interac- ton’s assets and recommendations for land use, specifically the area’s redevelopment tive workshops at public gathering spaces over improving the area, identifying connec- as a mixed-use corridor. These activities proved summer 2015, which allowed the team to bring tions between each asset/recommenda- helpful in clarifying community consensus and planning directly to the community and include tion with different modes of transporta- allowed the project team to advance recommen- more West Brighton residents in the planning tion. dations for the New Brighton subarea. process. The first workshop took place on June 20, 2015 at Corporal Thompson Park. On June The workshop exercises were designed to In each of the BOA’s three other subareas, Jer- 26, 2015, the BOA team held a second work- gather specific insight to existing land use and sey Street South, Jersey Street North, and West shop at Markham Gardens, a New York City infrastructure challenges of the West Brighton
Image 2.4 Interactive Community Workshop Image 2.5 Interactive Community Workshop
30 |2: Public Participation Plan and Techniques to Enlist Partners neighborhood and assist in building consensus Image 2.6 Interactive Community Portal for potential future rezoning efforts in West Brighton. Participants provided responses to the exercise questions by using supporting material at each station. The materials included aerial, land use, and zoning maps, color stickers, and markers. Members of the BOA team were sit- uated at each station to provide assistance and ensure that participants completed each exercise in fifteen minutes. This table set-up encouraged both independent work and impromptu group discussions between participants.
Interactive Community Portal
For local stakeholders who were unable to attend one of the workshops, DCP launched an established an Interactive Community Portal on its website in April 2015. The link to the BOA website is http://www1.nyc.gov/site/planning/ plans/west-brighton-boa/west-brighton-boa. page. The portal featured the visioning exercis- es for the West Brighton, New Brighton, Jersey Street North, and Jersey Street South subareas provided at the workshops. DCP provided the link to the online portal to the BOA’s local advi- sory committee and contact list and encouraged BOA participants to forward the link to their Outreach Strategies and posting the event on social media outlets. own contacts. DCP also attended meetings for local community groups to distribute printed Each public meeting was prefaced with an The BOA website, hosted by DCP, was contin- versions of the visioning exercises. extensive outreach campaign. Public meetings uously updated to publicize upcoming meetings were advertised in the Staten Island Advance, and provide meeting minutes. An open feed- The visioning exercises on the interactive com- the borough’s primary news outlet, and on the back and comment page was created in early munity portal proved to be an effective method Department of City Planning website. In ad- 2013 and has been maintained on the website of outreach to the West Brighton BOA com- dition, DCP staff attended meetings of Staten throughout the planning process to provide an munity. The BOA team received a total of 72 Island Community Board One to announce opportunity for community members to ask responses to the questions, which almost dou- meeting dates, locations and topics. Finally, the questions and leave comments. bled amount of participants as the number of Steering Committee assisted the project team attendees to the five workshops that took place with disseminating information about outreach in New Brighton and West Brighton workshops events by distributing flyers, printed in both (75 participants). Spanish and English, throughout the community
2: Public Participation Plan and Techniques to Enlist Partners | 31 3 | Analysis of the Brownfield Opportunity Area
inhabitants). The density of Staten Island was 8,030 inhabitants per square mile in 2013, while New York City had a density of over 27,000 inhabitants per square mile. Staten Island, however, experienced a 5.6 percent growth rate from 2000 to 2010, per U.S. Census Bureau estimates, and is one of the fastest growing boroughs in New York City. Staten Island is part of the New York metropolitan area, a conglomeration that includes New York City and communities in New Jersey, Pennsylvania and Connecticut. The New York metropolitan area had a total population of 25,508,600 inhabitants in 2012, making it one of the most populous urban areas Image 3.1 Caddell Dry Dock and Repair in the world. Introduction Ocean (Map 3.3). To the west, Staten Island is separated from New Jersey and the mainland New York City is a national and global center The West Brighton Brownfield Opportunity United States by the Arthur Kill, a tidal strait for finance, insurance, health care, real estate, Area (BOA) is located in the West Brighton connecting Raritan Bay to Newark Bay. On new and traditional media, creative industries, and New Brighton neighborhoods, which its northern edge, Staten Island is bounded by and fashion. In 2010, the city had a gross are situated along the North Shore of Staten the Kill Van Kull, a tidal strait that connects metropolitan product of $1.28 trillion, making Island (Map 3.1), one of the five boroughs of Newark Bay and Upper New York Bay and it the second largest metropolitan economy in New York City (NYC) (Map 3.2). Located in separates the island from Bayonne, New Jersey. the world, behind Tokyo. The close proximity the southwest corner of New York City, six of the West Brighton BOA to the St. George miles from Manhattan, and one mile from Staten Island comprises the totality of Ferry Terminal and the Verrazano-Narrows Brooklyn, Staten Island is accessible by ferry to Richmond County and has a total land mass Bridge enables the BOA to take advantage of Manhattan and the Verrazano-Narrows Bridge of 59 square miles, making it the third largest the immense economic activity in Manhattan, to Brooklyn. Additionally, three bridges, the of New York City’s five boroughs. Despite the increasingly important economic hub of Bayonne, Goethals, and Outerbridge, connect its relatively large size, Staten Island has the Brooklyn, and the connections to Newark Staten Island to New Jersey. Separating Staten smallest population and lowest density of any Airport in New Jersey. In particular, the relative Island from Brooklyn on its northeastern side borough in New York City by a significant affordability of commercial and office space is the Narrows, a tidal strait that connects margin. According to the American Community along the North Shore’s waterfront makes the the Upper and Lower New York Bays. To Survey (ACS) 1-year estimates, the population West Brighton BOA an attractive real estate the east and south of Staten Island is Lower of Staten Island in 2013 was 472,621, which location for businesses that need access to New York Bay, and by extension, the Atlantic accounts for approximately 5.6 percent of waterways. New York City’s population (8,405,837
32 | 3: Analysis of the Brownfield Opportunity Area
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