The Staten Island Ferry Is the #3 Tourist Attraction in New York City

NEW YORK CITY’S FIRST AND ONLY OUTLET DESTINATION EMPIREOUTLETSNYC.COM INTRODUCING Where New Yorkers make a day of it. SHOPS AND SQUARE FEET SQUARE FEET OF 100 RESTAURANTS 350,000 OF RETAIL SPACE 40,000 WATERFRONT DINING New York City’s newest retail playground is here. Global Outreach INTERNATIONAL PRESS CAMPAIGN an EO coupon on the ticket backs • Secured deal with Big Bus, Prensa, and Univision • Over 100 articles to date for the largest street sales team in which carries one million tourists • Upscale Fam Tour with Conde Nast • 125 million impressions Battery Park (sold 175,000 tickets annually, to put Empire Outlets Traveler • Worldwide coverage: USA, Italy, last year) brochures on buses as well as • Targeting China with NetEast.com, Russia, UK, Brazil, Spain, Japan, • Volatour, the largest Italian tour training their tour guides on buses National Geographic Traveller, Australia, Taiwan, Hong Kong, operator, has agreed to distribute to mention Empire Outlets when Business Traveller, and ELLE MEN Germany, China, Korea coupon book to all of their 60,000 they get to Battery Park • Domestic Fam Tour with Genlux, visitors • Meetings are set up with Expedia, My Modern Metropolis/My Modern PARTNERSHIPS • Outreach to Big Apple Greeters, and CitySightseeing to develop Met, Conde Nast Traveler online, • The Empire Outlets app as well the largest volunteer guide distribution relations and Forbes.com as the coupon book on the network • Japanese Fam Tour with Tour Sightseeing Pass recently went live, • Secured an agreement with New NYC & CO. SPONSORED FAM TOURS Operators based in NYC reaching 600,000 tourists annually York Tour1, the largest walking tour • Global Fam Tour with press visited • Irish Fam Tour with Irish • A negotiation with New York Pass company in NYC, to stay in Staten from Netherlands, Ireland, Japan, Independent, Sunday Independent, for a similar deal will reach another Island for 90 minutes on one of Singapore, Korea, Australia, France, Image Magazine, Irish Daily Mail, 650,000 tourists their core tours, reaching 10,000 Brazil, Mexico, and more and Evening Herald • Rights were secured to distribute people annually • Latin Fam Tour with Telemundo, La • Asiana Airlines Fam Tour New York City is the location of locations. An annual tourism base of 65.1 million spending $44.2 billion.1 Imagine all this power without an But New York City has less retail square footage per capita than Los Angeles, THE STATEN ISLAND CONSUMER NYC RETAIL INSIGHTS Chicago, Miami and Dallas. • Population 485,144 • Q1 2019 vs Q1 2018 department stores • Medium HHI: $82,540 were up 9% And no outlet shopping at all… • Total Retail Trade Potential: • Men & women’s clothing were up 10% $6,805,787,444 • Glassware and crystal were up 7% • Jewelry stores were up 10% • Misc. apparel & accessories were up 10% Until Now. • Sports/riding apparel were up 10% • Discount stores were up 24% 1. NYC and Co. Tourism Opportunities The Staten Island Ferry has 70,000 daily riders with 3.5 million tourists riding it each year. From the St. George Ferry Terminal, the storefronts of Empire Outlets are steps away with a picturesque waterfront. The St. George district already attracts millions of tourists and locals from across the tristate area, including the five boroughs, Long Island, New Jersey and upstate New York. Beyond that, visitors come from around the United States and around the world. THE STATEN ISLAND FERRY IS THE #3 TOURIST ATTRACTION AN ANNUAL TOURISM BASE OF 65.1 MILLION IN NEW YORK CITY SPENDS $44.2 BILLION IN NEW YORK CITY. VOTED TWO OF THE TOP FIVE VISITOR ATTRACTIONS LEISURE VISITORS MARKET PROFILE • International leisure visitors had an average spend of $1,570 per person, per IN A 10,000-PERSON GALLUP STUDY FOREIGN U.S. NYC trip, with an average HHI of $75,100—and 6% of visitors had an average HHI TOTAL of $200k and over TOURISTS TOURISTS RESIDENTS • Shopping was number one priority at 89% vs. sight-seeing at 88% NUMBER SURVEYED 5,048 3,003 2,000 10,051 OVERSEAS VISITORS MARKET PROFILE % SELECTED WHEN ASKED: • Shopping was number one priority at WHICH OF THESE NYC ATTRACTIONS WOULD YOU GO TO ON A TYPICAL VISIT? 87% vs. sight-seeing at 86% STATUE OF LIBERTY 68% 42% 45% 56% • Average HHI was $77,200, with 7% earning $200k or more • Average person spent $1,664 per trip EMPIRE STATE BUILDING 58% 30% 35% 45% in NYC • Total in-market spend of $21.8 billion IWTC 44% 39% 37% 41% INDEX OF DOMESTIC VISITORS STATEN ISLAND FERRY 43% 26% 21% 34% • 49 million domestic visitors EMPIRE OUTLETS 42% 25% 23% 33% • For both day and overnight trip activities, shopping scored number two on the activity index TOP OF THE ROCK 31% 19% 24% 26% INDEX OF INTERNATIONAL ACTIVITIES NYC ELLIS ISLAND 26% 20% 21% 23% • 13.1 million international visitors in 2017 spent an average of 8.5 nights per trip Source: 10,000-Person Gallup Study TIMES SQUARE VISITORS: 50 MILLION MANHATTAN Total Manhattan Population: 1,609,177 Total Spent on Retail Goods: $28,658,398,783 Easy to get to, Manhattan Retail Sales Potential: $35,666,504,416 LOWER MANHATTAN VISITORS: 16 MILLION whether you’re coming DOUBLE DECKER from around the corner, BUS STOP across the harbor... STATUE OF LIBERTY VISITORS: 4 MILLION STATUE OF LIBERTY PHOTO OPPORTUNITY BY CAR: 1,200 parking spaces at Empire Outlets BROOKLYN Total Brooklyn Population: 2,593,186 BY BUS: Total Spent on Retail Goods: $19,781,122,672 · Directly adjacent to Staten Island bus terminal Brooklyn Retail Sales Potential: $24,138,508,601 · Additional parking for private tour buses STATEN ISLAND FERRY RIDES: BY TRAIN: 70,000 DAILY Ferry Terminal is the origin station for Staten Island Railroad BY BOAT: Staten Island Ferry (runs 24 hours a day, 7 days a week) Water Taxi (departs daily from Midtown, Downtown Battery Park, South Street Seaport, and Dumbo Brooklyn with 600,000 riders annually) Midtown Fast Ferry and Tour Boat Service (25 minutes to midtown, Opens in 2020) STATEN ISLAND Total Staten Island Population: 485,144 Total Spent on Retail Goods: $3,104,510,107 A CITY ESCAPE WITHIN THE CITYSCAPE. Staten Island Retail Sales Potential: $6,805,787,444 FOR LEASING INFORMATION, PLEASE CONTACT: Marc Frankel Jeffrey D. Roseman Drew Weiss 212.372.2240 212.372.2430 212.372.2473 [email protected] [email protected] [email protected].

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