2014 U.S. MAXI Awards Finalists
Traditional Marketing:
Advertising
Hello Glendale The Americana at Brand Glendale, CA
The 12 Pins of Christmas The Brickyard Chicago, IL
Black Friday Jump – Start CBL & Associates Properties, Inc. Chattanooga, TN
Holiday TV Captivates Viewers CBL & Associates Properties, Inc. Chattanooga, TN
Dine, Eat, Snack or Sip Grand Canal Shoppes at the Venetian, Fashions Show and Shoppes at the Palazzo Las Vegas, NV
@ThePlace - Santa Monica Place Adv Campaign Santa Monica Place Santa Monica, CA
Village Style The Village at Allen & The Village at Fairview Fairview, TX
Vero Beach Outlets Fashion's Night Outlet Campaign Vero Beach Outlets Vero Beach, FL
Voorhees Town Center: It's Where To Go! Voorhees Town Center Voorhees, NJ
Business-to-Business
Empire Outlets Brand Development and Positioning Empire Outlets New York, NY
The Outlets at Tejon Branding and Leasing Campaign The Outlets at Tejon Tejon Ranch, CA
SRS Real Estate Partners Brand Refresh SRS Real Estate Partners Dallas, TX
A Visual Transformation of the Next Tysons Tysons Corner Center Tysons, VA
Job Fair/Job Share The Village at Meridian Meridian, ID
Cause Related Marketing
Give More, Change More Acadiana Mall Lafayette, LA
People's Food Truck- Buy One, Feed Some Atlantic Station Atlanta, GA
The Arts Initiative AWE Talisman Coral Gables, FL
Azalea High School Challenge Azalea Regional Shopping Center South Gate, CA
Bay Street Takes a Stand Against Bullying Bay Street Emeryville Emeryville, CA
Compassion from Fashion Beachwood Place Beachwood, OH
Be a Holiday Hero The Boulevard at the Capital Centre Largo, MD
Malls and Retailers Unite against Bullying Cafaro Company Youngstown, OH
CBL Cares! CBL & Associates Properties, Inc. Chattanooga, TN
Crocker Park Mange Garden Feeds A Need Crocker Park Westlake, OH
Cross County Shopping Center Supports YPIE Cross County Shopping Center Yonkers, NY
CAN-tree Collection The Collection at RiverPark Oxnard, CA
Dayton Mall Snuggles Up Dayton Mall Dayton, OH
Re-Imagining the Holidays Downtown Silver Spring Silver Spring, MD
Urban Arts Festival The Gateway Salt Lake City, UT
Celebrate Schools! General Growth Properties Chicago, IL
SEE/CHANGE The Howard Hughes Corporation Dallas, TX
Shelter Hope – A New Model for Pet Shops Janss Marketplace Thousand Oaks, CA
Forest of Giving La Palmera Corpus Christi, TX
Macerich & Danbury Fair Support Sandy Hook Macerich Santa Monica, CA
NevadaGIVES Miracle Mile Shops Las Vegas, NV
Dine Out…Do Good, Pinwheels for Prevention Orchard Town Center and The Shops at Northfield Stapleton Colorado
Spring Out Outlet Shops of Grand River Leeds, AL
Taste of Turkey Creek Pinnacle at Turkey Creek Knoxville, TN
Cirque II Promenade Bolingbrook Bolingbrook, IL
Paws for Art Saddle Creek Germantown, TN
Season of Wishes Saddle Creek Germantown, TN
1000 Points of Light South Bay Galleria Redondo Beach, CA
Pagbabahagi, Pagbayanihan, Pagbubuklod SouthBay Pavilion Carson, CA
Oktoberfest Liele - A Tradition Saved Southlake Town Square Southlake, TX
Pop Up Shop Gives Back at Watters Creek Watters Creek at Montgomery Farm Allen, TX
Bright Pink Westfield Century City, CA
Change for the Better Zona Rosa Kansas City, MO
Events or Sales Promotion (Including Grand Opening, Expansion, & Renovation)
Shop a Le`a Ala Moana Center Honolulu, HI
Pajama Party with Santa CBL & Associates Properties, Inc.
Elevating the Experience- Signature Events Atlantic Station Atlanta, GA
Cherry Hill Mall Restaurant Week Cherry Hill Mall Cherry Hill, NJ
All Roads Lead to Shopping Eastwood Towne Center Lansing, Michigan
Black Friday Frenzy Fashion Island and Irvine Spectrum Center The Market Place California
Saturday Style: Pop Up Fashion Fashion Island, Irvine Spectrum Center California
Fashion Outlet Chicago Grand Opening Fashion Outlets of Chicago Rosemont, IL
Celebrating 16 Years of Style! Forest City Enterprises Cleveland, OH
Bliss, Brews & Que Freedom Crossing at Fort Bliss El Paso, TX
A New Face for Friendly Friendly Center Greensboro, NC bHIP Rewards Harlem Irving Plaza Norridge, IL
Dave & Buster’s Grand Opening! Lynnhaven Mall Virginia Beach, VA
Culture Arte Macerich McLean, VA
Shop Like a Rockstar The Mall at Robinson Pittsburgh, PA
Moving Monroeville Forward: From Darkness to Life Monroeville Mall Monroeville, PA
The A List Market Street The Woodlands The Woodlands, Texas
Natick Mall Joey Fund Event Natick Mall Natick, MA
Legends & Legacies: Ryder Cup Exhibit Oakbrook Center Oak Brook, IL
The Outlet Colection|Seattle's Grand Unveiling The Outlet Collection | Seattle Auburn, Washington
Christmas Comes Early: German Embassy Partnership Tysons Corner Center McLean, VA
Fashion DuJour at Westfield Westfield Los Angeles, CA
Sip and Shop at Westfield Old Orchard Westfield Old Orchard Skokie, IL
The Unveiling, New Beginnings The Village at Meridian Meridian, ID
PromJam 2013 Woodbridge Center Woodbridge, NJ Public Relations
Building Community, While Building Our Community Avalon Alpharetta, GA
#GetKidsMovin @ShopCapCentre The Boulevard at the Capital Centre Largo, MD
"Food Court Wars" garners $2.5 million in PR CBL & Associates Properties, Inc. Chattanooga, TN
Read Across America CBL St. Louis Region CBL & Associates Properties, Inc.
Charleston Town Center Renovation - Be In On It Charleston Town Center Charleston, WV
Re-Imagining the Holidays Downtown Silver Spring Silver Spring, MD
Fashion Outlets of Chicago PR Campaign Fashion Outlet of Chicago Rosemont, IL
Fashion's Night Out-Vegas Style Fashion Show Grand Canal Shoppes at the Venetian and The Shoppes at Palazzo Las Vegas, NV
Economic Development Trumps Tax Incentive Outlets of Mississippi Pearl, MS
Wine Walk Promenade Temecula Temecula, CA
TODAY SHOW: Kathy Lee & Hoda Takeover Santa Monica Place Santa Monica, CA
Carol's Wish The Shoppes at Arbor Lake Maple Grove, MN
Yo-Yo Ma Holiday Pop-Up Performance The Shops at North Bridge Chicago, IL NOI Enhancement :
Leasing
Calling all Chefs – Pop-Up to Permanent Atlantic Station Atlanta, GA
Franklin Flea The Gallery Philadelphia, PA
Marketing/Sponsorship
Play Patch Enhances Mall’s Bottom Line Charleston Town Center Charleston, WV
Cross County Shopping Center Sells Summer! Cross County Shopping Center Yonkers, NY
Cadillac Sponsorship Fashion Island Irvine Spectrum Center California partnerHIPs Harlem Irving Plaza Norridge, IL
A Season of Sight and Sounds Jefferson Pointe Fort Wayne, IN
Kids Club Powered by National Geographic Kids Macerich McLean, VA
Stark Enterprises: Unleasable Space into Live TV Stark Enterprises Cleveland, OH
Marketing Can Directly Impact NOI The Village at Allen & The Village at Fairview Fairview, TX
Operations/Overall Teams
The Vanguardia Initiative Desert Sky Mall, Arizona Pacific View, and Panorama Mall California
Bridging the Businss Intelligence Gap NewMark Merrill Companies Woodland Hills, CA
Singing the MS Story to the Tune of $24 Million Outlets of Mississippi Pearl, MS
Lights Go Green at Glynn Place Village at Glynn Place Brunswick. GA
New Media & Emerging Technology:
Emerging Technology
FootPath Technology Forest City Enterprises Cleveland, OH
The Grove App The Grove Los Angeles, CA
Digital Network Macerich Phoenix, AZ
Anti-Valentine’s/Pamper Thyself Victoria Gardens Rancho Cucamonga, CA
Rouse Properties’ WiFi Program Rouse Properties New York, NY
Integrated Digital Campaign
Shop a Le`a Digital Campaign Ala Moana Center Honolulu, HI
Bellis Fair Appreciates Its Canadian Shoppers Bellis Fair Bellingham, WA
GlamTCRP The Collection at RiverPark Oxnard, CA
The Scoop: A New Way to Build Loyalty Jones Lang LaSalle Atlanta, GA
Kimco Boosts CR Plan with Integrated Campaign Kimco Realty New Hyde Park, NY
Giant iPhone Display La Palmera Corpus Christi, TX
PREIT Malls: #BTSThrilloftheFind PREIT
PREIT Malls: Merry Match Up Game PREIT
InstaArtists:Capturing & Engaging w/the teen market Southlake Town Square Southlake, TX
Win this Outfit! The Streets at Southpoint Durham, NC
LEGOLAND Discovery Center Opening Digital Campaign Westchester's Ridge Hill Yonkers, NY
Social Media/ Digital
Should Our Air Be Smoke Free? Atlantic Station Atlanta, GA
Let's Give 'em Something To Blog About Cherry Hill Mall Cherry Hill, NJ
Fashion Outlets of Chicago Facebook Program Fashion Outlets of Chicago Rosemont, IL
Kids, Inc.: Converting “Likes” into Loyalty Jones Lang LaSalle Atlanta, GA
#BumpedintoObama at DCA and IAD Airports MarketPlace Development Washington, DC
Facebook Fandemonium The Orchard Town Center Westminster, CO
Grand Haul / Look Grand for Less Outlet Shops of Grand River Leeds, AL
#1DDALLAS at The Shops at Park Lane The Shops at Park Lane Dallas, TX
BlogTopia! South Bay Galleria Redondo Beach, CA
Terminal Tower Lights Tower City Center Cleveland, OH