2012 FINALISTS
ICSC is proud to announce the finalists of the 2012 U.S. MAXI Awards.The U.S. MAXI Awards honor outstanding marketing campaigns from all over the United States. Chosen by a panel of industry professionals, these finalists represent excellence throughout the industry.
The 2012 U.S. Maxi Awards will be presented at ICSC’s first-ever NOI + Conference in Orlando, Florida, September 5, 2012.
TRADITIONAL MARKETING - ADVERTISING
Single Center
Pooches Pose at The Brickyard’s PUParazzi!
The Brickyard Shopping Center
Chicago, Illinois Owner: Retail Properties of America, Inc. Management Company: RPAI US Management, LLC
The Gateway provides Daily Dish
The Gateway
Salt Lake City, Utah Owner: Retail Properties of America, Inc. Management Company: RPAI, Southwest Management
Favorite Label Consumer Campaign
Natick Mall
Natick, Massachusetts Owner/Management Company: General Growth Properties
Home for the Holidays Promotional Campaign
Southlake Town Square
Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC
Company
2011 Hillsdale’s South End Renovation
Bohannon Development Company
San Mateo, California
MORE Holiday Advertising
CBL & Associates Properties, Inc.
Chattanooga,Tennessee
Joint Center
Club Estrellas E-Magazine
The Shops at La Cantera and North Star Mall
San Antonio,Texas Management Company: General Growth Properties
TRADITIONAL MARKETING - BUSINESS-TO-BUSINESS (B2B)
Single Center
The Writing’s on the Wall
West Acres Shopping Center
Fargo, North Dakota Owner/Management Company: West Acres Development, LLP
Company
Think Retail. Create Value.
DDR Corp.
Beachwood, Ohio
Keep The Dollars In Dallas
United Commercial Realty
Dallas,Texas
TRADITIONAL MARKETING - CAUSE RELATED MARKETING
Single Center
Queen for a Day
Aspen Grove
Littleton, Colorado Owner/Management Company: DDR Corp.
The BLVD commUNITY Benefits
The Boulevard at the Capital Centre
Largo, Maryland Owner: Retail Properties of America, Inc. Management Company: RPAI US Management LLC
Cinco de Mayo
Bristol Warner Village
Santa Ana, California Owner: Sandy Sigal Management Company: NewMark Merrill Companies
Peanut Butter Project
Paul Bunyan Mall
Bemidji, Minnesota Owner/Management Company: DDR Corp
Crocker Park Casino Night Raises the Stakes
Crocker Park
Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc.
It’s A Gas! The Bright Side of Science
Galleria at Sunset
HENDERSON, Nevada Owner/Management Company: Forest City Enterprises
Success in Education
The Gateway
Salt Lake City, Utah Owner: Retail Properties of America, Inc. Management Company: Retail Properties of America SW
Gorgeous Prince George’s: Then & Now
The Mall at Prince Georges
Hyattsville, Maryland Owner/Management Company: Pennsylvania Real Estate InvestmentTrust
Celebrating 100 Years of Girl Scouts
Montclair Plaza
Montclair, California Owner /Management Company: Cushman andWakefield of California, Inc.
NewPark Mall’s Cultural Corner
Newpark Mall
Newark, California Owner /Management Company: Rouse Properties Inc.
Oakbrook Center 9/11 Tribute to a Fallen Hero
Oakbrook Center
Oak Brook, Illinois Owner/Management Company: General Growth Properties
Frogs, Flowers & Fantasy ‘InBloom’ at Oakbrook
Oakbrook Center
Oak Brook, Illinois Owner/Management Company: General Growth Properties
Christmas Lights and Rhythms at PLAZA
Plaza Las Américas
San Juan, Puerto Rico Owner/Management Company: Plaza Las Américas, Inc.
North Texas Santa Run
The Shops at Legacy
Plano,Texas Owner/Management Company:: Retail Properties of America, Inc.
Dumb Friends League
The Shops at Northfield Stapleton
Denver, Colorado Owner/Management Company: Forest City Enterprises
Winefest
The Shops at Northfield Stapleton
Denver, Colorado Owner/Management Company: Forest City Enterprises
Battle of the Bands for LLS
The Shops at Wiregrass
Wesley Chapel, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management
“VEGAS Gives”
The Shoppes at The Palazzo
LasVegas, Nevada Owner/Management Company: General Growth Properties
Tyler’s TOMS Style your Soles Event
Southlake Town Square
Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC
The Festival of Trees
Southlake Town Square
Southlake,Texas Owner: Retail Properties of America Management Company: Inland Southwest Management Company
Welcome Home Heroes St. Louis Union Station
St. Louis, Missouri Owner: Union Station Holdings LLC Management Company: Jones Lang LaSalle
Through the Eyes of a Child
Westland Shopping Center
Westland, Michigan Owner: Hudson Advisors Management Company: Trademark Property Property
Joint Center
Operation Heartfelt Salute
CBL Carolina Region
Winston-Salem, North Carolina Management Company: CBL & Associates Properties, Inc.
Chemo Duck
15 CBL Nashville Region Centers
Management Company: CBL & Associates Properties, Inc.
Company
CBL Brings Relief to Tornado-ravaged Joplin, MO
CBL & Associates Properties, Inc.
Chattanooga,Tennessee
CBL Cares
CBL & Associates Properties, Inc.
Chattanooga,Tennessee
Sing!
DDR Corp.
Beachwood, Ohio
9/11 Day of Service
General Growth Properties
Chicago, Illinois
Sensitive Santa
Glimcher Realty Trust
Columbus, Ohio
Paying it Forward-Jones Lang LaSalle Community Day
Jones Lang LaSalle
Atlanta, Georgia
Retail As Art
United Commercial Realty
Dallas,Texas
TRADITIONAL MARKETING - EVENT OR SALES PROMOTION
(INCLUDES GRAND OPENING, EXPANSION & RENOVATION)
Single Center
Style Social: A Fashion & Lifestyle Blogger Series
The Americana at Brand
Glendale, California Owner/Management Company: Caruso Affiliated
This is the SPOT!
Atlantic Station
Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties
Lexus Style Event
Beachwood Place
Beachwood, Ohio Owner/Management Company: General Growth Properties
Broadway Plaza’s Neiman Marcus Grand Opening
Broadway Plaza
Walnut Creek, California Owner: Macerich & Northwestern Mutual Life Management Company: Macerich
iMall - Charleston Town Center
Charleston Town Center
Charleston,WestVirginia Owner: Forest City Enterprises and Cafaro, Inc. Management Company: Forest City Enterprises
Fashion Place 11-11-11 Grand Re-Opening
Fashion Place
Salt Lake City, Utah Owner/Management Company: General Growth Properties
Grand Opening for Pinto Ranch, Vegas Style
Fashion Show
LasVegas, Nevada Owner/Management Company: General Growth Properties
Galleria Dallas Celebrates Fashion’s Night Out
Galleria Dallas
Dallas,Texas Owner: Institutional Investors Management Company: Simon Property Group
Strolling Bridal Faire
Lincoln Center
Stockton, California Owner: Lincoln Properties, Ltd. Management Company: Sims-Grupe Management Corporation, Inc.
We’re Flippin’ For Old Navy at Maple Tree Place
Maple Tree Place
Williston,Vermont Owner: Retail Properties of America, Inc. Management Company: RPAI
Ladies’ Night Out!
Market Street - The Woodlands
TheWoodlands,Texas Owner/Management Company: Trademark
Oviedo; A Transformation from Marketplace to Mall Oviedo Mall
Oviedo, Florida Owner: CW Capital Management Company: Urban Retail Properties, LLC
L.L. Bean Grand Opening
Paramus Park Mall
Paramus, New Jersey Owner/Management Company: General Growth Properties
Summer Arts at Dos Lagos
The Shops at Dos Lagos
Corona, California Owner: CW Capital Management Company: CYPRESS EQUITIES
Tyler’s Grand Opening
Southlake Town Square
Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC
Eat, Drink & Think Pink
Southpark Meadows
Austin,Texas Owner: Retail Properties of America, Inc. Management Company: RPAI Southwest Management LLC
Concert in Lights: Ignite the Night
Spotsylvania Towne Centre
Fredericksburg,Virginia Owner: Spotsylvania Mall Company Management Company: Warner Management Company
Tanger’s Moonlight Madness in Washington, PA
Tanger Outlet Center Washington
Washington, Pennsylvania Owner: Tanger Management Company: Tanger Outlet Center
The Cleveland International Film Festival
Tower City Center
Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management
Kris Kringle’s Inventionasium and Toy Shoppe
Tower City Center
Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management
The Big Guy To The Rescue
The Village at Allen & The Village at Fairview
Fairview,Texas Owner/Management Company: The MG Herring Group
Kaleidoscope of Dreams
The Village at Fairview
Fairview,Texas Owner: The MGHerring Group Management Company: Herring Coyote Property Group-2008-2010
Girls Night Out
Village at Stone Oak
San Antonio,Texas Owner/Management Company: DDR Corp
“Ignite” Voorhees Town Center
Voorhees Town Center
Voorhees, New Jersey Owner/Management Company: Pennsylvania Real Estate InvestmentTrust
In-Fashion: VIP Lounge @WaterTowerPlace
Water Tower Place
Chicago, Illinois Owner/Management Company: General Growth Properties
Joint Center
The Avenue & GA Aquarium Strategic Partnership
Cousin Properties Centers
Georgia Owner/Management Company: Cousins Properties Incorporated
Company
Pearl of an Anniversary
Tanger Outlet Centers
Greensboro, North Carolina
Spring Fashion Week National Promotion
Tanger Outlet Centers
Greensboro, North Carolina
TRADITIONAL MARKETING – PUBLIC RELATIONS
Single Center
The Evolution of Atlantic Station
Atlantic Station
Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties
Welcoming Home A Hero
Eastview Mall
Victor, NewYork Owner: Wilmorite Inc. Management Company: Wilmorite Management Group, LLC
Lights, Camera...HIP!
Harlem Irving Plaza
Chicago, Illinois Owner/Management Company: Harlem Irving Companies
Moorestown Township Liquor Referendum Campaign
Moorestown Mall
Moorestown, New Jersey Owner: Pennsylvania Real Estate InvestmentTrust Management Company: PREIT Services LLC
Star Store Program
The Shoppes at Arbor Lakes
Maple Grove, Minnesota Owner: Prudential Real Estate Investors Management Company: Cousins Properties Incorporated
Symphony in Lights 2010
The Village at Gulfstream Park
Hallandale Beach, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management
Joint Center
Random Acts of Kindness
11 CBL St. Louis Region Centers
Management Company: CBL & Associates Properties, Inc.
NOI ENHANCEMENT – LEASING
Single Center
This is the SPOT!
Atlantic Station
Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties
Parking Perils
Thruway Plaza
Cheektowaga, NewYork Owner/Management Company: DDR Corp.
Company
Specialty Retail Asset Management Program
Provenzano Resources, Inc.
Denver, Colorado
NOI ENHANCEMENT - MARKETING AND NON-TRADITIONAL/ PARTNERSHIP MARKETING
Single Center
Hot Dog! Partnership with Oscar Mayer Helps Kids
East Towne Mall
Madison,Wisconsin Owner/Management Company: CBL & Associates Properties, Inc.
NOI Enhancement
Hamilton Place
Franklin,Tennessee Owner/Management Company: CBL & Associates Properties, Inc.
Career Fair 2011
Viewmont Mall
Scranton, Pennsylvania Owner/Management Company: Pennsylvania Real Estate InvestmentTrust
Joint Center
The Avenue & GA Aquarium Strategic Partnership
5 Cousin Properties Centers
Georgia Owner/Management Company: Cousins Properties Incorporated
NOI ENHANCEMENT – OPERATIONS
Single Center
Drought Conditions in San Antonio
The Shops at La Cantera
San Antonio,Texas Owner: General Growth Properties & USAA Realco Management Company: General Growth Properties, Inc.
Solar Solution
The Shops at Midtown Miami
Miami, Florida Owner/Management Company: DDR Corp.
NOI ENHANCEMENT - OVERALL SHOPPING CENTER MANAGEMENTTEAM
Single Center
Rockville Town Square VIP (Very Important Parker)
Rockville Town Square
Rockville, Maryland Owner/Management Company: Federal Realty InvestmentTrust
NEW MEDIA - BEST USE OF SOCIAL MEDIA (FACEBOOK/ TWITTER/VIDEO/BLOG)
Single Center
We’re Listening!
Atlantic Station
Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties
Freebie-licious
Eastwood Towne Center
Lansing, Michigan Owner/Management Company: Retail Properties of America, Inc.
Miracle Mile Shops’ Follow Friday Program
Miracle Mile Shops
LasVegas, Nevada Owner: Boulevard Invest LLC Management Company: RFR Realty LLC,Tristar Capital, RKF & Associates
Rules of Engagement
Plaza Las Americas
San Juan, Puerto Rico Owner/Management Company: Plaza Las Americas, Inc.
REPin to Win with The Shops at Legacy on Pinterest
The Shops at Legacy
Plano,Texas Owner/Management Company: Retail Properties of America, Inc
Brewfest Live Tweeting/Custom Hashtag Experience
West 7th
FortWorth,Texas Owner: Carlyle/CypressWest 7th, LP Management Company: Cypress Equities
Company
Making Social Simple -- and Effective
Jones Lang LaSalle
Atlanta, Georgia
Spring Fashion: Facebook, Frames & Featured Videos
Kemper Development Company Bellevue,Washington
Why Can’t We Be Friends Facebook Initiative
Tanger Outlet Centers
Greensboro, North Carolina
Kimco Realty Launches New Blog
Kimco Realty Corp.
New Hyde Park, NewYork
NEW MEDIA - EMERGINGTECHNOLOGY
Single Center
Buzz Control
Ala Moana Center
Honolulu, Hawaii Owner/Management Company: General Growth Properties
Company
Interactive Experience-That’s Retail Intelligence
Jones Lang LaSalle
Chicago, Illinois
ValuText
DDR Corp.
Beachwood, Ohio
Get Fueled Up For Back-to-School
Retail Properties of America, Inc.
Oakbrook, Illinois
Forest City SWIVEL Technology Introduction
Forest City Enterprises
Cleveland, Ohio
NEW MEDIA - INTEGRATED ONLINE CAMPAIGN
Single Center
Beauty Live at Galleria Dallas
Galleria Dallas
Dallas,Texas Owner: Instituational Investors Management Company: Simon Property Group
Using Online Marketing to Cross the Border
The Mall at Sierra Vista
SierraVista, Arizona Owner/Management Company: Rouse Properties Inc.
Company
Holiday Gift Giving Campaign
DDR Corp.
Beachwood, Ohio
Sing! Live and Online
DDR Corp.
Beachwood, Ohio
GGP ‘Merrier Shopping’ Integrates Best Practices
General Growth Properties
Chicago, Illinois
Retail Intelligence Means Valuable Online Presence
Jones Lang LaSalle
Atlanta, Georgia
Style Multiplier
Pennsylvania Real Estate Investment Trust
Philadelphia, Pennsylvania
TangerSTYLE Studio Online
Tanger Outlet Centers
Greensboro, North Carolina
NEW MEDIA - LOCATION-BASED MARKETING
Single Center
Four Square Free Grub at Eastwood Towne Center
Eastwood Towne Center
Lansing, Michiga Owner/Management Company: Retail Properties of America, Inc.
Company
ValuText
DDR Corp.
Beachwood, Ohio
NEW MEDIA - MOBILE APP
Single Center
An App that Makes You Go Psst...
The Shops at Legacy
Plano,Texas Owner/Management Company: Retail Properties of America, Inc
Company
The Club Mobile App to Connect, Shop & Save
General Growth Properties
Chicago, Illinois
NEW MEDIA -VIDEO AS A PART OF A SOCIAL MEDIA CAMPAIGN
Single Center
Crocker Park Reveals Anticipated New Retailers
Crocker Park
Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc.
NEW MEDIA -WEBSITE
Using Websites to Engage Shoppers and Retailers