sign in sign up
<<
Home , Ala Moana Center, Americana at Brand, The Mall at Sierra Vista, Viewmont Mall

2012 FINALISTS ICSC is proud to announce the finalists of the 2012 U.S. MAXI Awards. The U.S. MAXI Awards honor outstanding marketing campaigns from all over the . Chosen by a panel of industry professionals, these finalists represent excellence throughout the industry.

The 2012 U.S. Maxi Awards will be presented at ICSC’s first-ever NOI + Conference in Orlando, , September 5, 2012. TRADITIONAL MARKETING - ADVERTISING

Single Center

Pooches Pose at The Brickyard’s PUParazzi! The Brickyard Shopping Center , Owner: Retail Properties of America, Inc. Management Company: RPAI US Management, LLC

The Gateway provides Daily Dish The Gateway Salt Lake City, Owner: Retail Properties of America, Inc. Management Company: RPAI, Southwest Management

Favorite Label Consumer Campaign Natick, Owner/Management Company: General Growth Properties

Home for the Holidays Promotional Campaign Southlake Town Square Southlake, Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC

Company

2011 Hillsdale’s South End Renovation Bohannon Development Company San Mateo,

MORE Holiday Advertising CBL & Associates Properties, Inc. Chattanooga, Tennessee

Joint Center

Club Estrellas E-Magazine and San Antonio, Texas Management Company: General Growth Properties TRADITIONAL MARKETING - BUSINESS-TO-BUSINESS (B2B)

Single Center

The Writing’s on the Wall West Acres Shopping Center Fargo, North Dakota Owner/Management Company: West Acres Development, LLP

Company

Think Retail. Create Value. DDR Corp. Beachwood,

Keep The Dollars In Dallas United Commercial Realty Dallas, Texas

TRADITIONAL MARKETING - CAUSE RELATED MARKETING

Single Center

Queen for a Day Aspen Grove Littleton, Owner/Management Company: DDR Corp.

The BLVD commUNITY Benefits The Boulevard at the Capital Centre Largo, Owner: Retail Properties of America, Inc. Management Company: RPAI US Management LLC

Cinco de Mayo Bristol Warner Village Santa Ana, California Owner: Sandy Sigal Management Company: NewMark Merrill Companies

Peanut Butter Project Paul Bunyan Mall Bemidji, Owner/Management Company: DDR Corp Crocker Park Casino Night Raises the Stakes Crocker Park Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc.

It’s A Gas! The Bright Side of Science Galleria at Sunset HENDERSON, Owner/Management Company: Forest City Enterprises

Success in Education The Gateway Salt Lake City, Utah Owner: Retail Properties of America, Inc. Management Company: Retail Properties of America SW

Gorgeous Prince George’s: Then & Now The Mall at Prince Georges Hyattsville, Maryland Owner/Management Company: Real Estate Investment Trust

Celebrating 100 Years of Girl Scouts Montclair Plaza Montclair, California Owner /Management Company: Cushman and Wakefield of California, Inc.

NewPark Mall’s Cultural Corner Newpark Mall Newark, California Owner /Management Company: Rouse Properties Inc.

Oakbrook Center 9/11 Tribute to a Fallen Hero Oak Brook, Illinois Owner/Management Company: General Growth Properties

Frogs, Flowers & Fantasy ‘InBloom’ at Oakbrook Oakbrook Center Oak Brook, Illinois Owner/Management Company: General Growth Properties

Christmas Lights and Rhythms at PLAZA Plaza Las Américas San Juan, Puerto Rico Owner/Management Company: Plaza Las Américas, Inc. North Texas Santa Run The Shops at Legacy Plano, Texas Owner/Management Company:: Retail Properties of America, Inc.

Dumb Friends League The Shops at Northfield Stapleton Denver, Colorado Owner/Management Company: Forest City Enterprises

Winefest The Shops at Northfield Stapleton Denver, Colorado Owner/Management Company: Forest City Enterprises

Battle of the Bands for LLS The Shops at Wiregrass Wesley Chapel, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management

“VEGAS Gives” The Shoppes at Las Vegas, Nevada Owner/Management Company: General Growth Properties

Tyler’s TOMS Style your Soles Event Southlake Town Square Southlake, Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC

The Festival of Trees Southlake Town Square Southlake, Texas Owner: Retail Properties of America Management Company: Inland Southwest Management Company

Welcome Home Heroes St. Louis Union Station St. Louis, Owner: Union Station Holdings LLC Management Company: Jones Lang LaSalle Through the Eyes of a Child Westland Shopping Center Westland, Owner: Hudson Advisors Management Company: Trademark Property Property

Joint Center

Operation Heartfelt Salute CBL Carolina Region Winston-Salem, Management Company: CBL & Associates Properties, Inc.

Chemo Duck 15 CBL Nashville Region Centers Management Company: CBL & Associates Properties, Inc.

Company

CBL Brings Relief to Tornado-ravaged Joplin, MO CBL & Associates Properties, Inc. Chattanooga, Tennessee

CBL Cares CBL & Associates Properties, Inc. Chattanooga, Tennessee

Sing! DDR Corp. Beachwood, Ohio

9/11 Day of Service General Growth Properties Chicago, Illinois

Sensitive Santa Glimcher Realty Trust Columbus, Ohio

Paying it Forward-Jones Lang LaSalle Community Day Jones Lang LaSalle Atlanta, Georgia

Retail As Art United Commercial Realty Dallas, Texas TRADITIONAL MARKETING - EVENT OR SALES PROMOTION (INCLUDES GRAND OPENING, EXPANSION & RENOVATION)

Single Center

Style Social: A Fashion & Lifestyle Blogger Series The Americana at Brand Glendale, California Owner/Management Company: Caruso Affiliated

This is the SPOT! Atlantic Station Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties

Lexus Style Event Beachwood, Ohio Owner/Management Company: General Growth Properties

Broadway Plaza’s Neiman Marcus Grand Opening Plaza Walnut Creek, California Owner: & Northwestern Mutual Life Management Company: Macerich iMall - Charleston Town Center Charleston Town Center Charleston, West Owner: Forest City Enterprises and Cafaro, Inc. Management Company: Forest City Enterprises

Fashion Place 11-11-11 Grand Re-Opening Salt Lake City, Utah Owner/Management Company: General Growth Properties

Grand Opening for Pinto Ranch, Vegas Style Fashion Show Las Vegas, Nevada Owner/Management Company: General Growth Properties

Galleria Dallas Celebrates Fashion’s Night Out Galleria Dallas Dallas, Texas Owner: Institutional Investors Management Company: Strolling Bridal Faire Lincoln Center Stockton, California Owner: Lincoln Properties, Ltd. Management Company: Sims-Grupe Management Corporation, Inc.

We’re Flippin’ For Old Navy at Maple Tree Place Maple Tree Place Williston, Owner: Retail Properties of America, Inc. Management Company: RPAI

Ladies’ Night Out! Market Street - The Woodlands The Woodlands, Texas Owner/Management Company: Trademark

Oviedo; A Transformation from Marketplace to Mall Oviedo Mall Oviedo, Florida Owner: CW Capital Management Company: Urban Retail Properties, LLC

L.L. Bean Grand Opening Mall Paramus, Owner/Management Company: General Growth Properties

Summer Arts at Dos Lagos The Shops at Dos Lagos Corona, California Owner: CW Capital Management Company: CYPRESS EQUITIES

Tyler’s Grand Opening Southlake Town Square Southlake, Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC

Eat, Drink & Think Pink Southpark Meadows Austin, Texas Owner: Retail Properties of America, Inc. Management Company: RPAI Southwest Management LLC Concert in Lights: Ignite the Night Spotsylvania Towne Centre Fredericksburg, Virginia Owner: Spotsylvania Mall Company Management Company: Warner Management Company

Tanger’s Moonlight Madness in , PA Tanger Outlet Center Washington Washington, Pennsylvania Owner: Tanger Management Company: Tanger Outlet Center

The Cleveland International Film Festival Tower City Center Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management

Kris Kringle’s Inventionasium and Toy Shoppe Tower City Center Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management

The Big Guy To The Rescue The Village at Allen & The Village at Fairview Fairview, Texas Owner/Management Company: The MG Herring Group

Kaleidoscope of Dreams The Village at Fairview Fairview, Texas Owner: The MGHerring Group Management Company: Herring Coyote Property Group-2008-2010

Girls Night Out Village at Stone Oak San Antonio, Texas Owner/Management Company: DDR Corp

“Ignite” Voorhees Town Center Voorhees Town Center Voorhees, New Jersey Owner/Management Company: Pennsylvania Real Estate Investment Trust In-Fashion: VIP Lounge @WaterTowerPlace Chicago, Illinois Owner/Management Company: General Growth Properties

Joint Center

The Avenue & GA Aquarium Strategic Partnership Cousin Properties Centers Georgia Owner/Management Company: Cousins Properties Incorporated

Company

Pearl of an Anniversary Tanger Outlet Centers Greensboro, North Carolina

Spring Fashion Week National Promotion Tanger Outlet Centers Greensboro, North Carolina

TRADITIONAL MARKETING – PUBLIC RELATIONS

Single Center

The Evolution of Atlantic Station Atlantic Station Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties

Welcoming Home A Hero Eastview Mall Victor, Owner: Wilmorite Inc. Management Company: Wilmorite Management Group, LLC

Lights, Camera...HIP! Harlem Irving Plaza Chicago, Illinois Owner/Management Company: Harlem Irving Companies

Moorestown Township Liquor Referendum Campaign Moorestown, New Jersey Owner: Pennsylvania Real Estate Investment Trust Management Company: PREIT Services LLC Star Store Program The Shoppes at Arbor Lakes Maple Grove, Minnesota Owner: Prudential Real Estate Investors Management Company: Cousins Properties Incorporated

Symphony in Lights 2010 The Village at Gulfstream Park Hallandale Beach, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management

Joint Center

Random Acts of Kindness 11 CBL St. Louis Region Centers Management Company: CBL & Associates Properties, Inc.

NOI ENHANCEMENT – LEASING

Single Center

This is the SPOT! Atlantic Station Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties

Parking Perils Thruway Plaza Cheektowaga, New York Owner/Management Company: DDR Corp.

Company

Specialty Retail Asset Management Program Provenzano Resources, Inc. Denver, Colorado NOI ENHANCEMENT - MARKETING AND NON-TRADITIONAL/ PARTNERSHIP MARKETING

Single Center

Hot Dog! Partnership with Oscar Mayer Helps Kids East Towne Mall Madison, Owner/Management Company: CBL & Associates Properties, Inc.

NOI Enhancement Hamilton Place Franklin, Tennessee Owner/Management Company: CBL & Associates Properties, Inc.

Career Fair 2011 Viewmont Mall Scranton, Pennsylvania Owner/Management Company: Pennsylvania Real Estate Investment Trust

Joint Center

The Avenue & GA Aquarium Strategic Partnership 5 Cousin Properties Centers Georgia Owner/Management Company: Cousins Properties Incorporated

NOI ENHANCEMENT – OPERATIONS

Single Center

Drought Conditions in San Antonio The Shops at La Cantera San Antonio, Texas Owner: General Growth Properties & USAA Realco Management Company: General Growth Properties, Inc.

Solar Solution The Shops at Midtown Miami Miami, Florida Owner/Management Company: DDR Corp. NOI ENHANCEMENT - OVERALL SHOPPING CENTER MANAGEMENT TEAM

Single Center

Rockville Town Square VIP (Very Important Parker) Rockville Town Square Rockville, Maryland Owner/Management Company: Federal Realty Investment Trust

NEW MEDIA - BEST USE OF SOCIAL MEDIA (FACEBOOK/ TWITTER/VIDEO/BLOG)

Single Center

We’re Listening! Atlantic Station Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties

Freebie-licious Eastwood Towne Center Lansing, Michigan Owner/Management Company: Retail Properties of America, Inc.

Miracle Mile Shops’ Follow Friday Program Miracle Mile Shops Las Vegas, Nevada Owner: Boulevard Invest LLC Management Company: RFR Realty LLC, Tristar Capital, RKF & Associates

Rules of Engagement Plaza Las Americas San Juan, Puerto Rico Owner/Management Company: Plaza Las Americas, Inc.

REPin to Win with The Shops at Legacy on Pinterest The Shops at Legacy Plano, Texas Owner/Management Company: Retail Properties of America, Inc

Brewfest Live Tweeting/Custom Hashtag Experience West 7th Fort Worth, Texas Owner: Carlyle/Cypress West 7th, LP Management Company: Cypress Equities Company

Making Social Simple -- and Effective Jones Lang LaSalle Atlanta, Georgia

Spring Fashion: Facebook, Frames & Featured Videos Kemper Development Company Bellevue, Washington

Why Can’t We Be Friends Facebook Initiative Tanger Outlet Centers Greensboro, North Carolina

Kimco Realty Launches New Blog Kimco Realty Corp. New Hyde Park, New York

NEW MEDIA - EMERGING TECHNOLOGY

Single Center

Buzz Control , Owner/Management Company: General Growth Properties

Company

Interactive Experience-That’s Retail Intelligence Jones Lang LaSalle Chicago, Illinois

ValuText DDR Corp. Beachwood, Ohio

Get Fueled Up For Back-to-School Retail Properties of America, Inc. Oakbrook, Illinois

Forest City SWIVEL Technology Introduction Forest City Enterprises Cleveland, Ohio NEW MEDIA - INTEGRATED ONLINE CAMPAIGN

Single Center

Beauty Live at Galleria Dallas Galleria Dallas Dallas, Texas Owner: Instituational Investors Management Company: Simon Property Group

Using Online Marketing to Cross the Border Sierra Vista, Owner/Management Company: Rouse Properties Inc.

Company

Holiday Gift Giving Campaign DDR Corp. Beachwood, Ohio

Sing! Live and Online DDR Corp. Beachwood, Ohio

GGP ‘Merrier Shopping’ Integrates Best Practices General Growth Properties Chicago, Illinois

Retail Intelligence Means Valuable Online Presence Jones Lang LaSalle Atlanta, Georgia

Style Multiplier Pennsylvania Real Estate Investment Trust Philadelphia, Pennsylvania

TangerSTYLE Studio Online Tanger Outlet Centers Greensboro, North Carolina NEW MEDIA - LOCATION-BASED MARKETING

Single Center

Four Square Free Grub at Eastwood Towne Center Eastwood Towne Center Lansing, Michiga Owner/Management Company: Retail Properties of America, Inc.

Company

ValuText DDR Corp. Beachwood, Ohio

NEW MEDIA - MOBILE APP

Single Center

An App that Makes You Go Psst... The Shops at Legacy Plano, Texas Owner/Management Company: Retail Properties of America, Inc

Company

The Club Mobile App to Connect, Shop & Save General Growth Properties Chicago, Illinois

NEW MEDIA - VIDEO AS A PART OF A SOCIAL MEDIA CAMPAIGN

Single Center

Crocker Park Reveals Anticipated New Retailers Crocker Park Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc. NEW MEDIA - WEBSITE

Using Websites to Engage Shoppers and Retailers Forest City Enterprises Cleveland, Ohio

Weaving a Better Web Jones Lang LaSalle Atlanta, Georgia

Holiday Fun For All Retail Properties of America, Inc. Oakbrook, Illinois