Retail Overview Brookfield Properties’ Retail Group Overview
We are Great Gathering Places. We embrace our cultural core values of Humility, Attitude, Do The Right Thing, H Together and Own It. HUMILITY
Brookfield Properties’ retail group is a company focused A ATTITUDE exclusively on managing, leasing, and redeveloping high- quality retail properties throughout the United States. D DO THE RIGHT THING T TOGETHER O HEADQUARTERS CHICAGO OWN IT RETAIL PROPERTIES 160+
STATES 42
INLINE & FREESTANDING GLA 68 MILLION SQ FT
TOTAL RETAIL GLA 145 MILLION SQ FT
PROFORMA EQUITY MARKET CAP $20 BILLION
PROFORMA ENTERPRISE VALUE $40 BILLION
Portfolio Map 2
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Portfolio Properties 1 2 3 3 3 1 7 4 Offices 13 12 2 Atlanta, GA 7 3 1 1 Chicago, IL Baltimore, MD 8 5 2 Dallas, TX 4 Los Angeles, CA
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9 5 Property Listings by State
ALABAMA 7 The Oaks Mall • Gainesville 3 The Mall in Columbia • Columbia (Baltimore) 9 Brookfield Place • Manhattan WASHINGTON 8 Pembroke Lakes Mall • Pembroke Pines 4 Mondawmin Mall • Baltimore 10 Manhattan West • Manhattan 1 Riverchase Galleria • Hoover (Birmingham) 1 Alderwood • Lynnwood (Seattle) 5 Towson Town Center • Towson (Baltimore) 11 Staten Island Mall • Staten Island 2 The Shoppes at Bel Air • Mobile (Fort Lauderdale) 2 Bellis Fair • Bellingham 9 Shops of Merrick Park • Coral Gables (Miami) 6 White Marsh Mall • Baltimore 3 NorthTown Mall • Spokane ARIZONA NORTH CAROLINA 4 The Shops at The Bravern • Bellevue (non-managed) GEORGIA MASSACHUSETTS 1 Carolina Place • Pineville (Charlotte) 5 Spokane Valley Mall • Spokane 1 Park Place • Tucson 1 Augusta Mall • Augusta 1 Natick Mall • Natick (Boston) 2 Four Seasons Town Centre • Greensboro 6 Three Rivers Mall • Kelso 2 Tucson Mall • Tucson 3 Greenville Mall • Greenville 2 Cumberland Mall • Atlanta 7 Westlake Center • Seattle 3 The Mall at Sierra Vista • Sierra Vista (Tucson) 4 Independence Mall • Wilmington 3 North Point Mall • Alpharetta (Atlanta) MICHIGAN 5 The Streets at Southpoint • Durham 4 Oglethorpe Mall • Savannah WISCONSIN 1 Birchwood Mall • Fort Gratiot (Port Huron) 6 Valley Hills Mall • Hickory ARKANSAS 5 Peachtree Mall • Columbus 2 The Crossroads • Portage (Kalamazoo) 1 Fox River Mall • Appleton 1 The Mall at Turtle Creek • Jonesboro 6 Perimeter Mall • Atlanta 3 Grand Traverse Mall • Grand Traverse OHIO 2 Mayfair • Wauwatosa (Milwaukee) 7 The Shoppes at River Crossing • Macon (Traverse City) 3 Oakwood Mall • Eau Claire 2 Pinnacle Hills Promenade • Rogers 1 Beachwood Place • Beachwood (Cleveland) 4 Lansing Mall• Lansing 2 Kenwood Towne Centre • Cincinnati CALIFORNIA HAWAII 5 RiverTown Crossings • Grandville (Grand Rapids) WYOMING 6 Southland Center • Taylor (Detroit) 1 Eastridge Mall • Casper 1 1 Union Square • San Francisco (non-managed) 1 Ala Moana Center • Honolulu (Oahu) OKLAHOMA 7 Westwood Mall • Jackson 2 White Mountain Mall • Rock Springs 2 Bayshore Mall • Eureka 2 Prince Kuhio Plaza • Hilo (Big Island) 1 Quail Springs Mall • Oklahoma City 3 California Market Center • Los Angeles 3 Whalers Village • Lahaina (Maui) 2 Sooner Mall • Norman (Oklahoma City) MINNESOTA 4 Chula Vista Center • Chula Vista (San Diego) 3 Washington Park Mall • Bartlesville 5 Fig at 7th • Los Angeles IDAHO 1 Apache Mall • Rochester 6 Fig Garden Village • Fresno 1 Boise Towne Square • Boise 2 Crossroads Center • St. Cloud OREGON 3 7 Galleria at Tyler • Riverside 2 Grand Teton Mall • Idaho Falls Ridgedale Center • Minnetonka (Minneapolis) 1 Clackamas Town Center • Happy Valley (Portland) 8 Glendale Galleria • Glendale (Los Angeles) 3 Silver Lake Mall • Coeur de Alene (Spokane, WA) 4 River Hills Mall • Mankato 2 Pioneer Place • Portland 9 Halo at Wells Fargo Center • Los Angeles 10 Mt. Shasta Mall • Redding ILLINOIS MISSISSIPPI PENNSYLVANIA 11 NewPark • Newark (San Jose) 1 605 N. Michigan Avenue • Chicago 1 The Mall at Barnes Crossing • Tupelo 1 Neshaminy Mall • Bensalem (Philadelphia) 12 Northridge Fashion Center • Northridge 2 830 N. Michigan Avenue • Chicago 2 Park City Center • Lancaster (Los Angeles) 3 Market Place Shopping Center • Champaign MISSOURI 13 Otay Ranch Town Center • Chula Vista (San Diego) 4 Northbrook Court • Northbrook (Chicago) 1 Columbia Mall • Columbia RHODE ISLAND 14 Southland Mall • Hayward (San Jose) 5 Oakbrook Center • Oak Brook (Chicago) 2 Plaza Frontenac • St. Louis 1 Providence Place • Providence 15 Stonestown Galleria • San Francisco 6 Spring Hill Mall • West Dundee 3 Saint Louis Galleria • St. Louis 16 The Shoppes at Carlsbad • Carlsbad 7 SOUTH CAROLINA 17 Valley Plaza • Bakersfield Water Tower Place • Chicago 1 Columbiana Centre • Columbia 18 Visalia Mall • Visalia NEBRASKA 19 West Valley Mall • Tracy INDIANA 1 Westroads Mall • Omaha 1 Glenbrook Square • Fort Wayne TEXAS 1 Baybrook Mall • Friendswood (Houston) COLORADO NEVADA IOWA 2 Deerbrook Mall • Humble (Houston) 1 Park Meadows • Lone Tree (Denver) 1 Fashion Show • Las Vegas 2 3 First Colony Mall • Sugar Land (Houston) 2 1 Coral Ridge Mall • Coralville (Iowa City) The Grand Canal Shoppes • Las Vegas Southwest Plaza • Littleton (Denver) 4 Hulen Mall • Fort Worth 2 Jordan Creek Town Center • West Des Moines 3 Meadows Mall • Las Vegas 5 North Star Mall • San Antonio CONNECTICUT NEW JERSEY 6 The Parks Mall at Arlington • Arlington (DFW) 1 Brass Mill Center • Waterbury KENTUCKY 7 The Shops at Houston Center • Houston 1 Bridgewater Commons • Bridgewater 2 The Shoppes at Buckland Hills • Manchester 1 Florence Mall • Florence (Cincinnati, OH) 8 The Shops at La Cantera • San Antonio 2 Monmouth Mall • Eatontown 2 Greenwood Mall • Bowling Green 9 Sikes Senter • Wichita Falls (Hartford) 3 Paramus Park • Paramus 3 Mall St. Matthews • Louisville 10 Stonebriar Centre • Frisco (DFW) 3 The Shops at Somerset Square • Glastonbury 4 Willowbrook • Wayne 4 Oxmoor Center • Louisville 11 Town East Mall • Mesquite (DFW) (Hartford) 5 Woodbridge Center • Woodbridge 4 The Sono Collection • Norwalk 12 Willowbrook Mall • Houston LOUISIANA NEW MEXICO 13 The Woodlands Mall • The Woodlands (Houston) DC 1 Mall of Louisiana • Baton Rouge 1 Animas Valley Mall • Farmington UTAH 1 The Yards • Washington, D.C. 2 Mall St. Vincent • Shreveport 2 Coronado Center • Albuquerque 3 Nord du Lac • Covington (non-managed) 3 North Plains Mall • Clovis 1 Fashion Place • Murray (Salt Lake City) DELAWARE 4 Oakwood Center • Gretna (New Orleans) 1 Christiana Mall • Newark (Wilmington) 5 Pecanland Mall • Monroe NEW YORK VERMONT 6 Pierre Bossier Mall • Bossier City 1 200 Lafayette • Manhattan 1 Maple Tree Place • Williston FLORIDA 2 218-220 West 57th Street • Manhattan 2 CityPlace • Burlington MAINE 1 Altamonte Mall • Altamonte Springs (Orlando) 3 85 Fifth Avenue • Manhattan 2 Coastland Center • Naples 1 The Maine Mall • South Portland 4 522 Fifth Avenue • Manhattan (non-managed) VIRGINIA 1 Chesterfield Towne Center • Chesterfield 3 Governor’s Square • Tallahassee 5 530 Fifth Avenue • Manhattan (Richmond) 4 Lakeland Square Mall • Lakeland MARYLAND 6 685 Fifth Avenue • Manhattan 2 Lynnhaven Mall • Virginia Beach 5 Miami Design District • Miami (non-managed) 1 The Centre At Salisbury • Salisbury 7 730 Fifth Avenue • Manhattan 8 Bleecker Street Retail • Manhattan 3 Tysons Galleria • McLean (Washington D.C.) 6 Mizner Park • Boca Raton 2 The Gallery at Harborplace • Baltimore Brookfield Asset Management by the Numbers
BROOKFIELD ASSET MANAGEMENT (BAM)
COMPANY OVERVIEW 80,000 750 115 YEARS $330B 30+ OPERATING INVESTMENT INVESTING IN ASSETS UNDER COUNTRIES EMPLOYEES PROFESSIONALS MANAGEMENT REAL ASSETS
$21B IN $171B IN $42B IN $54B IN $44B IN PUBLIC SECURITIES REAL ESTATE RENEWABLE POWER INFRASTRUCTURE PRIVATE EQUITY & OTHERS
6 Source: 2018 Brookfield Asset Management Current Retail & Real Estate Landscape The U.S. is over-retailed with the highest GLA per capita among all developed countries
RETAIL REAL ESTATE GLA AND SALES PER CAPITA
30 $14,614 $16,000
$14,000 25 24 $10,953 $12,000
20 $9,239 $10,000 $8,437 16 CURRENT RETAIL & REAL ESTATE LANDSCAPE 15 $8,000 $6,495 $6,232
11 $6,000 10 RETAIL SF PER CAPITA
$3,282 RETAIL SALES PER CAPITA $4,000
5 5 4 $2,000 3 2 0 $0
U.S. CANADA AUSTRALIA U.K. FRANCE CHINA GERMANY
RETAIL SF PER CAPITA RETAIL SALES PER CAPITA (IN US DOLLARS)
8 Source: 2018 ICSC Country Fact Sheets Brookfield properties owns over 8% of the high-quality real estate in the U.S.
% OF TOTAL GLA (IN MILLIONS) SF PER CAPITA HIGH-QUALITY GLA
High-Quality Regional Shopping Center GLA 495 1.6 40%
High-Quality Open-Air Center GLA 732 2.3 60%
Total High-Quality Retail Real Estate 1,227 3.9 100%
TYPE QUALITY
High-Quality Retail Real Estate Regional Shopping Centers 1.2 billion sf CURRENT RETAIL & REAL ESTATE LANDSCAPE 1.1 billion sf 3.9 sf per capita 3.4 sf per capita
High-Quality Open-Air Centers
Brookfield Properties owns 8.2% of all High-Quality High-Quality Retail Regional Real Estate Shopping Open-air Centers Mid- to Low-Quality Centers 6.4 billion sf Retail Real Estate 20.2 sf per capita 6.3 billion sf 19.7 sf per capita
9 Source: 2017 Annual Report High-quality real estate wins
THE NATION’S BEST SHOPPING CENTERS GENERATE A DISPROPORTIONATELY HIGH SHARE OF RETAIL SPENDING
SALES & GLA BY PROPERTY QUALITY GRADE
C & D B A
SHARE OF GLA 26% 39% 36% CURRENT RETAIL & REAL ESTATE LANDSCAPE
SHARE OF SALES 14% 32% 54%
10 Source: Green Street Advisors, July 2018. More and more retailers are targeting a smaller pool of strong spenders. CURRENT RETAIL & REAL ESTATE LANDSCAPE
11 DISCRETIONARY SHARE OF WALLET 2007–2016 change in discretionary share of wallet
LOW INCOME MIDDLE INCOME HIGH INCOME High income (UNDER $50,000) ($50,000-$100,000) (OVER $100,000) consumers
While overall economic measures have been largely positive, growth has been concentrated among the 20% of “High Income” Americans (earning greater than 2007 $100K annually). -7% 39% 59%
In this highly competitive environment, retailers and owners should prioritize high quality locations that CHANGE IN DISCRETIONARY attract and engage the best consumers. SHARE OF WALLET -16% 0% 4% BETWEEN 2007 & 2016 CURRENT RETAIL & REAL ESTATE LANDSCAPE
-23% 32% 63% 2016
DISCRETIONARY SHARE OF WALLET
AVERAGE INCOME
Sources: “The Great Retail Bifurcation.” Deloitte Insights, 2017. 12 Notes: Income brackets from the US Census Bureau - Low income (<$50K), Middle Income ($50K - $100K), and High Income (>$100,000) Rapid technological advancements have shifted the balance of power towards the consumer
RETAILERS CURRENT RETAIL & REAL ESTATE LANDSCAPE
CONSUMERS
Retailers can no longer control messaging Shoppers can leverage digital assets to engage in and shopping inspiration via their traditional search and discovery at any time (including in-store). marketing funnel. Social media has become the discovery medium of choice. Pricing has become completely transparent. New niche brands can gain outsized exposure in the digital space, further increasing competition.
13 Source: 2018 Brookfield Properties Business Intelligence & Strategy; Evercore ISI Report: Social Media Is the New Venue for Consumer Discovery What does this mean for Retail Real Estate Assets? THE MARKETPLACE OF THE FUTURE WILL ATTRACT THE MOST DESIRABLE SHOPPERS BY ENABLING GREAT GATHERING PLACES WITH THE MOST RELEVANT BRANDS
Consumers Owners
SEEK OUT: CAN ADDRESS CONSUMER NEEDS THROUGH:
An enjoyable place to purchase Curation every day needs
Gathering Places An engaging environment that delights the senses and provides every day entertainment Sustainability WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS?
A third place with a thriving Enabling Wellness community spirit.
Reduced Pain Points (Parking, Navigation)
Source: 2017 Consumer Insights Sense of Place study; Brookfield Properties Business Intelligence & Strategy 15 Notes: Methodology focused on 5 online consumer groups comprised of a mix of regions and ethnicities, specifically targeting Moms, Male Millennials, Female Millennials, and Boomers. Curation is key to performance
The marketplace of the future will feature the right tenants to foster face-to-face interactions via compelling shopping, dining, and entertainment experiences.
FOOD & BEVERAGE PERSONAL CARE HOME FURNISHINGS ENTERTAINMENT HEALTH & WELLNESS
ONE CHANNEL BIG BOX ELECTRONICS GROCERY WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS?
16 Source: Brookfield Properties Business Intelligence & Strategy NEW LEASING BY USE CATEGORY Tenant curation With Approved/Executed Deals EXAMPLE TENANTS FROM 2018 NEW DEALS at Brookfield 100% OTHER Lifetime Fitness 90% 14% Planet Fitness OTHER Gold’s Gym Properties’ retail 22% JEWELRY 1% Spaces
80% HOME FURNISHINGS 6% Over the past decade, Brookfield has selectively JEWELRY 1% SHOES 6% remerchandised its properties to offer compelling HOME FURNISHINGS 4% SHOES 3% 70% shopping, dining, and entertainment experiences BEAUTY & PERSONAL BEAUTY & PERSONAL SERVICES 7% and hedge against softness in the apparel sector. SERVICES 5%
60% ENTERTAINMENT Dave & Buster’s 11% Main Event Entertainment ENTERTAINMENT 22% Round 1 Bowling & Amusement 50% LARGE FORMAT Kidzania BOX RETAIL 12% TopGolf
40% LARGE FORMAT BOX RETAIL 7% FOOD 13% WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS? Wegmans 30% Stew Leonard’s FOOD 19% Whole Foods Market Lidl 20% Urban Spaces
APPAREL 31%
10% APPAREL 19%
0%
LEASES COMMENCING LEASES COMMENCING 2015-2017 2018 & AFTER
17 Source: 2018 Brookfield Properties Business Intelligence & Strategy Unique destinations drive traffic
SCHEELS GRAND OPENING AT APACHE MALL WEGMANS AT NATICK MALL
SCHEELS TRAFFIC AT BROOKFIELD PROPERTIES NEW OPENINGS AT BROOKFIELD PROPERTIES
Property Scheels Traffic Rank Property Tenant YOY Traffic Change WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS? Among Anchors Since Opening
Apache Mall 2 of 4 The Shops at the Bravern Lifetime Fitness +12.2%
Coral Ridge Mall 1 of 5 Natick Mall Wegmans +4.8%
Crossroads Center 3 of 4 Four Seasons Town Centre Round 1 +6.3%
Fox River Mall 2 of 5 The Mall in Columbia Main Event +5.0%
Jordan Creek Town Center 1 of 3 The Maine Mall Round 1 +7.8%
Oakwood Mall 1 of 4 White Marsh Dave & Busters +2.8%
River Hills Mall 2 of 4
18 Source: 2018 Brookfield Properties Business Intelligence & Strategy Owners can leverage their real estate to do good and create value
The marketplace of the future will leverage sustainability efforts in addition to serving as a platform for cause marketing, promotions, and events.
2017 SUSTAINABILITY AT A GLANCE
In April 2018, the Solar Energy Reduced our carbon Diverted more than 54,240 Industries Association (“SEIA”) footprint by 10,410 metric tons of waste from landfills; ranked GGP seventh among all tons of carbon dioxide enough to fill more than U.S. companies based on installed equivalents; the equivalent 8,800 recycling trucks. solar generation capacity. of removing more than 2,200 cars from U.S. roads. WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS?
Composted an additional Since 2014, completed lighting and Since 2011, reduced common 550 tons of food waste—a HVAC upgrades with projected area (controlled) grid purchased 24.2% increase from 2016. annual savings of 166.3 million electricity consumption by 51.4% kilowatt hours of electricity—the or 277.2 million kilowatt hours— equivalent of removing more than enough to power all of the homes 18,500 homes from the grid. in Palo Alto, CA for one year.
® ® 19 Source: 2017 Sustainability Report Green Star 2014 Sector Leader 2014 Hub of daily life and commerce
64% of the U.S. population lives within an hour drive of a Brookfield Properties shopping center.
SHOPPING
DISCOVERY & COMMUNITY RECREATION GATHERING SHOPPING CENTER AS SHOPPING THE CENTER AS A DESTINATION HUB OF DAILY LIFE
WHAT DOES THIS MEAN FOR RETAIL REAL ESTATE ASSETS? FOOD & FULFILLMENT ENTERTAINMENT & LOGISTICS
YESTERDAY TOMORROW
OWNER / DEVELOPER OWNER / DEVELOPER A S A S LANDLORD “LIFESTYLE ARCHITECT”
20 Source: 2018 Brookfield Properties Business Intelligence & Strategy What does this mean for retailers? Consumer expectations
Consumers demand retailers stay relevant by perfecting the basics and connecting with them in a compelling and differentiated way.
PRODUCT SERVICE EXPERIENCE
The right assortment delivering Expert guidance curating Live your brand with a fresh, relevant, and occasion- product and styling differentiated and consistent appropriate merchandise that recommendations beyond what experience in-store. delights the target consumer. a shopper can research online. Provide brand-appropriate WHAT DOES THIS MEAN FOR RETAILERS? Compelling value balancing Support a consistent brand ambiance. the total benefit of the shopping experience with the right visual experience against the cost. merchandising, stocking levels, Personalize services and and store aesthetic. offeringsto what best delights Appropriate quality for the the target consumer and builds price and brand promise. Remove friction from the loyalty. experience with fast, convenient returns and check out.
22 Source: 2018 BPRG Business Intelligence & Strategy Consumer engagement
The most relevant and successful retailers are organizing their strategy around consumer engagement versus transactions alone.
RELATIONSHIP BUILDING RIGHT BRAND - Personalization - Authenticity - Relevant Rewards (not discounts) - Deliver on product expectations - Value-added services - Social good to drive brand engagement C O N S U M E R ENGAGEMENT WHAT DOES THIS MEAN FOR RETAILERS?
MEANINGFUL TOUCHPOINTS - Relevant, personalized digital and physical touchpoints - Owned and third party platforms - One Channel points of sale - Marketing to create connection
23 Source: 2018 BPRG Business Intelligence & Strategy Nordstrom, Sephora, Zara and Warby Parker are winning in the marketplace by focusing on engaging their consumer
Nordstrom curates a fashionable, relevant Sephora incubates new, innovative beauty Zara supports its fashion brand equity by This Digital Native is enjoying success by growing assortment spanning hot niche brands (e.g., brands (e.g., Pat McGrath, Hourglass, Milk continuing to deliver fresh new products every its physical store footprint. The brand leverages Allbirds, Sézane, Madewell) to “better” and luxury Makeup) in concert with high quality private label two weeks and by providing brand-consonant hip stores to attract new customers who may not offerings. They have evolved their marketing and renowned traditional beauty brands. Their imagery across channels. In addition to continued have been comfortable buying glasses online. and brand position to be more inclusive and Sephora Stands program supports efforts to investment in its world class supply chain, Zara is They heavily invested in their store design,
WHAT DOES THIS MEAN FOR RETAILERS? have tailored their store operations and retail empower female entrepreneurs, communities in deploying RFID tags to enhance inventory visibility merchandising, and staffing to reinforce the strategy to encourage consumer engagement transition, Sephora employees, and the planet. and facilitate better customer service in-store. hip, socially responsible positioning they curate (e.g., Nordstrom Local for pick-ups/returns and The brand continuously invests in technologies Customers can also pay in-store using their mobile online. Their social media presence bolsters the tailoring, incentivizing the LA team based on across channels to provide tailored, differentiated phones via the Zara app or the Inditex Group brand with trendy lifestyle images of the product total market performance vs. focusing on a single services that meet each shopper’s need state. app, InWallet, for easier checkout. They are even and the workforce, reinforced by their signature channel). They also continue to evolve their loyalty They have also expanded their customer base testing AI-enabled smart mirrors that offer outfit blue and white color scheme. Across platforms program and provide value-added services like through shop-in-shops at JC Penney. They suggestions to complement what a consumer is and marketing messaging, Warby Parker presents free personal shopping and beauty consultations. continue to reward their best customers with trying on and a robot retrieving online orders in a consistent look and feel, emphasizing their “buy their Beauty Insider loyalty program. select Flagship stores. one, give one” equity, as well as their irreverent, cheeky messaging.
24 Source 2018 Brookfield Properties Business Intelligence & Strategy Physical stores provide a halo effect of brand awareness and consumer engagement, driving one channel sales as a virtuous cycle for retailers
INTERNAL BROOKFIELD PROPERTIES ANALYSIS ICSC ANALYSIS 92 Brookfield Properties Store Openings from April 2016 – August 2017 804 store openings / closures 15 weeks pre- vs. 15 weeks post-opening 13 weeks pre- vs. 13 weeks post-opening
+39%
31% 32% 27% WHAT DOES THIS MEAN FOR RETAILERS?
ESTABLISHED BRAND NEW RETAILER ESTABLISHED BRAND NEW RETAILER STORE STORE STORE STORE OPENINGS OPENINGS OPENINGS OPENINGS
Average Website Share % Lift to DMA
25 Source: Hitwise, Brookfield Properties Salesforce, “The Halo Effect – How Bricks Impact Clicks” ICSC, 2018.