
<p>2012 FINALISTS </p><p>ICSC is proud to announce the finalists of the 2012 U.S. MAXI Awards.The U.S. MAXI Awards honor outstanding marketing campaigns from all over the United States. Chosen by a panel of industry professionals, these finalists represent excellence throughout the industry. </p><p>The 2012 U.S. Maxi Awards will be presented at ICSC’s first-ever NOI + Conference in Orlando, Florida, September 5, 2012. </p><p>TRADITIONAL MARKETING - ADVERTISING </p><p><strong>Single Center </strong></p><p><strong>Pooches Pose at The Brickyard’s PUParazzi! </strong></p><p><strong>The Brickyard Shopping Center </strong></p><p>Chicago, Illinois Owner: Retail Properties of America, Inc. Management Company: RPAI US Management, LLC </p><p><strong>The Gateway provides Daily Dish </strong></p><p><strong>The Gateway </strong></p><p>Salt Lake City, Utah Owner: Retail Properties of America, Inc. Management Company: RPAI, Southwest Management </p><p><strong>Favorite Label Consumer Campaign </strong></p><p><strong>Natick Mall </strong></p><p>Natick, Massachusetts Owner/Management Company: General Growth Properties </p><p><strong>Home for the Holidays Promotional Campaign </strong></p><p><strong>Southlake Town Square </strong></p><p>Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC </p><p><strong>Company </strong></p><p><strong>2011 Hillsdale’s South End Renovation </strong></p><p><strong>Bohannon Development Company </strong></p><p>San Mateo, California </p><p><strong>MORE Holiday Advertising </strong></p><p><strong>CBL & Associates Properties, Inc. </strong></p><p>Chattanooga,Tennessee </p><p><strong>Joint Center </strong></p><p><strong>Club Estrellas E-Magazine </strong></p><p><strong>The Shops at La Cantera and North Star Mall </strong></p><p>San Antonio,Texas Management Company: General Growth Properties </p><p>TRADITIONAL MARKETING - BUSINESS-TO-BUSINESS (B2B) </p><p><strong>Single Center </strong></p><p><strong>The Writing’s on the Wall </strong></p><p><strong>West Acres Shopping Center </strong></p><p>Fargo, North Dakota Owner/Management Company: West Acres Development, LLP </p><p><strong>Company </strong></p><p><strong>Think Retail. Create Value. </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p><strong>Keep The Dollars In Dallas </strong></p><p><strong>United Commercial Realty </strong></p><p>Dallas,Texas </p><p>TRADITIONAL MARKETING - CAUSE RELATED MARKETING </p><p><strong>Single Center </strong></p><p><strong>Queen for a Day </strong></p><p><strong>Aspen Grove </strong></p><p>Littleton, Colorado Owner/Management Company: DDR Corp. </p><p><strong>The BLVD commUNITY Benefits </strong></p><p><strong>The Boulevard at the Capital Centre </strong></p><p>Largo, Maryland Owner: Retail Properties of America, Inc. Management Company: RPAI US Management LLC </p><p><strong>Cinco de Mayo </strong></p><p><strong>Bristol Warner Village </strong></p><p>Santa Ana, California Owner: Sandy Sigal Management Company: NewMark Merrill Companies </p><p><strong>Peanut Butter Project </strong></p><p><strong>Paul Bunyan Mall </strong></p><p>Bemidji, Minnesota Owner/Management Company: DDR Corp </p><p><strong>Crocker Park Casino Night Raises the Stakes </strong></p><p><strong>Crocker Park </strong></p><p>Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc. </p><p><strong>It’s A Gas! The Bright Side of Science </strong></p><p><strong>Galleria at Sunset </strong></p><p>HENDERSON, Nevada Owner/Management Company: Forest City Enterprises </p><p><strong>Success in Education </strong></p><p><strong>The Gateway </strong></p><p>Salt Lake City, Utah Owner: Retail Properties of America, Inc. Management Company: Retail Properties of America SW </p><p><strong>Gorgeous Prince George’s: Then & Now </strong></p><p><strong>The Mall at Prince Georges </strong></p><p>Hyattsville, Maryland Owner/Management Company: Pennsylvania Real Estate InvestmentTrust </p><p><strong>Celebrating 100 Years of Girl Scouts </strong></p><p><strong>Montclair Plaza </strong></p><p>Montclair, California Owner /Management Company: Cushman andWakefield of California, Inc. </p><p><strong>NewPark Mall’s Cultural Corner </strong></p><p><strong>Newpark Mall </strong></p><p>Newark, California Owner /Management Company: Rouse Properties Inc. </p><p><strong>Oakbrook Center 9/11 Tribute to a Fallen Hero </strong></p><p><strong>Oakbrook Center </strong></p><p>Oak Brook, Illinois Owner/Management Company: General Growth Properties </p><p><strong>Frogs, Flowers & Fantasy ‘InBloom’ at Oakbrook </strong></p><p><strong>Oakbrook Center </strong></p><p>Oak Brook, Illinois Owner/Management Company: General Growth Properties </p><p><strong>Christmas Lights and Rhythms at PLAZA </strong></p><p><strong>Plaza Las Américas </strong></p><p>San Juan, Puerto Rico Owner/Management Company: Plaza Las Américas, Inc. </p><p><strong>North Texas Santa Run </strong></p><p><strong>The Shops at Legacy </strong></p><p>Plano,Texas Owner/Management Company:: Retail Properties of America, Inc. </p><p><strong>Dumb Friends League </strong></p><p><strong>The Shops at Northfield Stapleton </strong></p><p>Denver, Colorado Owner/Management Company: Forest City Enterprises </p><p><strong>Winefest </strong></p><p><strong>The Shops at Northfield Stapleton </strong></p><p>Denver, Colorado Owner/Management Company: Forest City Enterprises </p><p><strong>Battle of the Bands for LLS </strong></p><p><strong>The Shops at Wiregrass </strong></p><p>Wesley Chapel, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management </p><p><strong>“VEGAS Gives” </strong></p><p><strong>The Shoppes at The Palazzo </strong></p><p>LasVegas, Nevada Owner/Management Company: General Growth Properties </p><p><strong>Tyler’s TOMS Style your Soles Event </strong></p><p><strong>Southlake Town Square </strong></p><p>Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC </p><p><strong>The Festival of Trees </strong></p><p><strong>Southlake Town Square </strong></p><p>Southlake,Texas Owner: Retail Properties of America Management Company: Inland Southwest Management Company </p><p><strong>Welcome Home Heroes St. Louis Union Station </strong></p><p>St. Louis, Missouri Owner: Union Station Holdings LLC Management Company: Jones Lang LaSalle </p><p><strong>Through the Eyes of a Child </strong></p><p><strong>Westland Shopping Center </strong></p><p>Westland, Michigan Owner: Hudson Advisors Management Company: Trademark Property Property </p><p><strong>Joint Center </strong></p><p><strong>Operation Heartfelt Salute </strong></p><p><strong>CBL Carolina Region </strong></p><p>Winston-Salem, North Carolina Management Company: CBL & Associates Properties, Inc. </p><p><strong>Chemo Duck </strong></p><p><strong>15 CBL Nashville Region Centers </strong></p><p>Management Company: CBL & Associates Properties, Inc. </p><p><strong>Company </strong></p><p><strong>CBL Brings Relief to Tornado-ravaged Joplin, MO </strong></p><p><strong>CBL & Associates Properties, Inc. </strong></p><p>Chattanooga,Tennessee </p><p><strong>CBL Cares </strong></p><p><strong>CBL & Associates Properties, Inc. </strong></p><p>Chattanooga,Tennessee </p><p><strong>Sing! </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p><strong>9/11 Day of Service </strong></p><p><strong>General Growth Properties </strong></p><p>Chicago, Illinois </p><p><strong>Sensitive Santa </strong></p><p><strong>Glimcher Realty Trust </strong></p><p>Columbus, Ohio </p><p><strong>Paying it Forward-Jones Lang LaSalle Community Day </strong></p><p><strong>Jones Lang LaSalle </strong></p><p>Atlanta, Georgia </p><p><strong>Retail As Art </strong></p><p><strong>United Commercial Realty </strong></p><p>Dallas,Texas </p><p>TRADITIONAL MARKETING - EVENT OR SALES PROMOTION </p><p>(INCLUDES GRAND OPENING, EXPANSION & RENOVATION) </p><p><strong>Single Center </strong></p><p><strong>Style Social: A Fashion & Lifestyle Blogger Series </strong></p><p><strong>The Americana at Brand </strong></p><p>Glendale, California Owner/Management Company: Caruso Affiliated </p><p><strong>This is the SPOT! </strong></p><p><strong>Atlantic Station </strong></p><p>Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties </p><p><strong>Lexus Style Event </strong></p><p><strong>Beachwood Place </strong></p><p>Beachwood, Ohio Owner/Management Company: General Growth Properties </p><p><strong>Broadway Plaza’s Neiman Marcus Grand Opening </strong></p><p><strong>Broadway Plaza </strong></p><p>Walnut Creek, California Owner: Macerich & Northwestern Mutual Life Management Company: Macerich </p><p><strong>iMall - Charleston Town Center </strong></p><p><strong>Charleston Town Center </strong></p><p>Charleston,WestVirginia Owner: Forest City Enterprises and Cafaro, Inc. Management Company: Forest City Enterprises </p><p><strong>Fashion Place 11-11-11 Grand Re-Opening </strong></p><p><strong>Fashion Place </strong></p><p>Salt Lake City, Utah Owner/Management Company: General Growth Properties </p><p><strong>Grand Opening for Pinto Ranch, Vegas Style </strong></p><p><strong>Fashion Show </strong></p><p>LasVegas, Nevada Owner/Management Company: General Growth Properties </p><p><strong>Galleria Dallas Celebrates Fashion’s Night Out </strong></p><p><strong>Galleria Dallas </strong></p><p>Dallas,Texas Owner: Institutional Investors Management Company: Simon Property Group </p><p><strong>Strolling Bridal Faire </strong></p><p><strong>Lincoln Center </strong></p><p>Stockton, California Owner: Lincoln Properties, Ltd. Management Company: Sims-Grupe Management Corporation, Inc. </p><p><strong>We’re Flippin’ For Old Navy at Maple Tree Place </strong></p><p><strong>Maple Tree Place </strong></p><p>Williston,Vermont Owner: Retail Properties of America, Inc. Management Company: RPAI </p><p><strong>Ladies’ Night Out! </strong></p><p><strong>Market Street - The Woodlands </strong></p><p>TheWoodlands,Texas Owner/Management Company: Trademark </p><p><strong>Oviedo; A Transformation from Marketplace to Mall Oviedo Mall </strong></p><p>Oviedo, Florida Owner: CW Capital Management Company: Urban Retail Properties, LLC </p><p><strong>L.L. Bean Grand Opening </strong></p><p><strong>Paramus Park Mall </strong></p><p>Paramus, New Jersey Owner/Management Company: General Growth Properties </p><p><strong>Summer Arts at Dos Lagos </strong></p><p><strong>The Shops at Dos Lagos </strong></p><p>Corona, California Owner: CW Capital Management Company: CYPRESS EQUITIES </p><p><strong>Tyler’s Grand Opening </strong></p><p><strong>Southlake Town Square </strong></p><p>Southlake,Texas Owner: Retail Properties of America Inc Management Company: RPAI Southwest Management LLC </p><p><strong>Eat, Drink & Think Pink </strong></p><p><strong>Southpark Meadows </strong></p><p>Austin,Texas Owner: Retail Properties of America, Inc. Management Company: RPAI Southwest Management LLC </p><p><strong>Concert in Lights: Ignite the Night </strong></p><p><strong>Spotsylvania Towne Centre </strong></p><p>Fredericksburg,Virginia Owner: Spotsylvania Mall Company Management Company: Warner Management Company </p><p><strong>Tanger’s Moonlight Madness in Washington, PA </strong></p><p><strong>Tanger Outlet Center Washington </strong></p><p>Washington, Pennsylvania Owner: Tanger Management Company: Tanger Outlet Center </p><p><strong>The Cleveland International Film Festival </strong></p><p><strong>Tower City Center </strong></p><p>Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management </p><p><strong>Kris Kringle’s Inventionasium and Toy Shoppe </strong></p><p><strong>Tower City Center </strong></p><p>Cleveland, Ohio Owner: Forest City Enterprises Management Company: Forest City Commericial Management </p><p><strong>The Big Guy To The Rescue </strong></p><p><strong>The Village at Allen & The Village at Fairview </strong></p><p>Fairview,Texas Owner/Management Company: The MG Herring Group </p><p><strong>Kaleidoscope of Dreams </strong></p><p><strong>The Village at Fairview </strong></p><p>Fairview,Texas Owner: The MGHerring Group Management Company: Herring Coyote Property Group-2008-2010 </p><p><strong>Girls Night Out </strong></p><p><strong>Village at Stone Oak </strong></p><p>San Antonio,Texas Owner/Management Company: DDR Corp </p><p><strong>“Ignite” Voorhees Town Center </strong></p><p><strong>Voorhees Town Center </strong></p><p>Voorhees, New Jersey Owner/Management Company: Pennsylvania Real Estate InvestmentTrust </p><p><strong>In-Fashion: VIP Lounge @WaterTowerPlace </strong></p><p><strong>Water Tower Place </strong></p><p>Chicago, Illinois Owner/Management Company: General Growth Properties </p><p><strong>Joint Center </strong></p><p><strong>The Avenue & GA Aquarium Strategic Partnership </strong></p><p><strong>Cousin Properties Centers </strong></p><p>Georgia Owner/Management Company: Cousins Properties Incorporated </p><p><strong>Company </strong></p><p><strong>Pearl of an Anniversary </strong></p><p><strong>Tanger Outlet Centers </strong></p><p>Greensboro, North Carolina </p><p><strong>Spring Fashion Week National Promotion </strong></p><p><strong>Tanger Outlet Centers </strong></p><p>Greensboro, North Carolina </p><p>TRADITIONAL MARKETING – PUBLIC RELATIONS </p><p><strong>Single Center </strong></p><p><strong>The Evolution of Atlantic Station </strong></p><p><strong>Atlantic Station </strong></p><p>Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties </p><p><strong>Welcoming Home A Hero </strong></p><p><strong>Eastview Mall </strong></p><p>Victor, NewYork Owner: Wilmorite Inc. Management Company: Wilmorite Management Group, LLC </p><p><strong>Lights, Camera...HIP! </strong></p><p><strong>Harlem Irving Plaza </strong></p><p>Chicago, Illinois Owner/Management Company: Harlem Irving Companies </p><p><strong>Moorestown Township Liquor Referendum Campaign </strong></p><p><strong>Moorestown Mall </strong></p><p>Moorestown, New Jersey Owner: Pennsylvania Real Estate InvestmentTrust Management Company: PREIT Services LLC </p><p><strong>Star Store Program </strong></p><p><strong>The Shoppes at Arbor Lakes </strong></p><p>Maple Grove, Minnesota Owner: Prudential Real Estate Investors Management Company: Cousins Properties Incorporated </p><p><strong>Symphony in Lights 2010 </strong></p><p><strong>The Village at Gulfstream Park </strong></p><p>Hallandale Beach, Florida Owner: Forest City Enterprises Management Company: Forest City Commercial Management </p><p><strong>Joint Center </strong></p><p><strong>Random Acts of Kindness </strong></p><p><strong>11 CBL St. Louis Region Centers </strong></p><p>Management Company: CBL & Associates Properties, Inc. </p><p>NOI ENHANCEMENT – LEASING </p><p><strong>Single Center </strong></p><p><strong>This is the SPOT! </strong></p><p><strong>Atlantic Station </strong></p><p>Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties </p><p><strong>Parking Perils </strong></p><p><strong>Thruway Plaza </strong></p><p>Cheektowaga, NewYork Owner/Management Company: DDR Corp. </p><p><strong>Company </strong></p><p><strong>Specialty Retail Asset Management Program </strong></p><p><strong>Provenzano Resources, Inc. </strong></p><p>Denver, Colorado </p><p>NOI ENHANCEMENT - MARKETING AND NON-TRADITIONAL/ PARTNERSHIP MARKETING </p><p><strong>Single Center </strong></p><p><strong>Hot Dog! Partnership with Oscar Mayer Helps Kids </strong></p><p><strong>East Towne Mall </strong></p><p>Madison,Wisconsin Owner/Management Company: CBL & Associates Properties, Inc. </p><p><strong>NOI Enhancement </strong></p><p><strong>Hamilton Place </strong></p><p>Franklin,Tennessee Owner/Management Company: CBL & Associates Properties, Inc. </p><p><strong>Career Fair 2011 </strong></p><p><strong>Viewmont Mall </strong></p><p>Scranton, Pennsylvania Owner/Management Company: Pennsylvania Real Estate InvestmentTrust </p><p><strong>Joint Center </strong></p><p><strong>The Avenue & GA Aquarium Strategic Partnership </strong></p><p><strong>5 Cousin Properties Centers </strong></p><p>Georgia Owner/Management Company: Cousins Properties Incorporated </p><p>NOI ENHANCEMENT – OPERATIONS </p><p><strong>Single Center </strong></p><p><strong>Drought Conditions in San Antonio </strong></p><p><strong>The Shops at La Cantera </strong></p><p>San Antonio,Texas Owner: General Growth Properties & USAA Realco Management Company: General Growth Properties, Inc. </p><p><strong>Solar Solution </strong></p><p><strong>The Shops at Midtown Miami </strong></p><p>Miami, Florida Owner/Management Company: DDR Corp. </p><p>NOI ENHANCEMENT - OVERALL SHOPPING CENTER MANAGEMENTTEAM </p><p><strong>Single Center </strong></p><p><strong>Rockville Town Square VIP (Very Important Parker) </strong></p><p><strong>Rockville Town Square </strong></p><p>Rockville, Maryland Owner/Management Company: Federal Realty InvestmentTrust </p><p>NEW MEDIA - BEST USE OF SOCIAL MEDIA (FACEBOOK/ TWITTER/VIDEO/BLOG) </p><p><strong>Single Center </strong></p><p><strong>We’re Listening! </strong></p><p><strong>Atlantic Station </strong></p><p>Atlanta, Georgia Owner: North American Properties; CBRE Investors Management Company: North American Properties </p><p><strong>Freebie-licious </strong></p><p><strong>Eastwood Towne Center </strong></p><p>Lansing, Michigan Owner/Management Company: Retail Properties of America, Inc. </p><p><strong>Miracle Mile Shops’ Follow Friday Program </strong></p><p><strong>Miracle Mile Shops </strong></p><p>LasVegas, Nevada Owner: Boulevard Invest LLC Management Company: RFR Realty LLC,Tristar Capital, RKF & Associates </p><p><strong>Rules of Engagement </strong></p><p><strong>Plaza Las Americas </strong></p><p>San Juan, Puerto Rico Owner/Management Company: Plaza Las Americas, Inc. </p><p><strong>REPin to Win with The Shops at Legacy on Pinterest </strong></p><p><strong>The Shops at Legacy </strong></p><p>Plano,Texas Owner/Management Company: Retail Properties of America, Inc </p><p><strong>Brewfest Live Tweeting/Custom Hashtag Experience </strong></p><p><strong>West 7th </strong></p><p>FortWorth,Texas Owner: Carlyle/CypressWest 7th, LP Management Company: Cypress Equities </p><p><strong>Company </strong></p><p><strong>Making Social Simple -- and Effective </strong></p><p><strong>Jones Lang LaSalle </strong></p><p>Atlanta, Georgia </p><p><strong>Spring Fashion: Facebook, Frames & Featured Videos </strong></p><p>Kemper Development Company Bellevue,Washington </p><p><strong>Why Can’t We Be Friends Facebook Initiative </strong></p><p><strong>Tanger Outlet Centers </strong></p><p>Greensboro, North Carolina </p><p><strong>Kimco Realty Launches New Blog </strong></p><p><strong>Kimco Realty Corp. </strong></p><p>New Hyde Park, NewYork </p><p>NEW MEDIA - EMERGINGTECHNOLOGY </p><p><strong>Single Center </strong></p><p><strong>Buzz Control </strong></p><p><strong>Ala Moana Center </strong></p><p>Honolulu, Hawaii Owner/Management Company: General Growth Properties </p><p><strong>Company </strong></p><p><strong>Interactive Experience-That’s Retail Intelligence </strong></p><p><strong>Jones Lang LaSalle </strong></p><p>Chicago, Illinois </p><p><strong>ValuText </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p><strong>Get Fueled Up For Back-to-School </strong></p><p><strong>Retail Properties of America, Inc. </strong></p><p>Oakbrook, Illinois </p><p><strong>Forest City SWIVEL Technology Introduction </strong></p><p><strong>Forest City Enterprises </strong></p><p>Cleveland, Ohio </p><p>NEW MEDIA - INTEGRATED ONLINE CAMPAIGN </p><p><strong>Single Center </strong></p><p><strong>Beauty Live at Galleria Dallas </strong></p><p><strong>Galleria Dalla</strong>s </p><p>Dallas,Texas Owner: Instituational Investors Management Company: Simon Property Group </p><p><strong>Using Online Marketing to Cross the Border </strong></p><p><strong>The Mall at Sierra Vista </strong></p><p>SierraVista, Arizona Owner/Management Company: Rouse Properties Inc. </p><p><strong>Company </strong></p><p><strong>Holiday Gift Giving Campaign </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p><strong>Sing! Live and Online </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p><strong>GGP ‘Merrier Shopping’ Integrates Best Practices </strong></p><p><strong>General Growth Properties </strong></p><p>Chicago, Illinois </p><p><strong>Retail Intelligence Means Valuable Online Presence </strong></p><p><strong>Jones Lang LaSalle </strong></p><p>Atlanta, Georgia </p><p><strong>Style Multiplier </strong></p><p><strong>Pennsylvania Real Estate Investment Trust </strong></p><p>Philadelphia, Pennsylvania </p><p><strong>TangerSTYLE Studio Online </strong></p><p><strong>Tanger Outlet Centers </strong></p><p>Greensboro, North Carolina </p><p>NEW MEDIA - LOCATION-BASED MARKETING </p><p><strong>Single Center </strong></p><p><strong>Four Square Free Grub at Eastwood Towne Center </strong></p><p><strong>Eastwood Towne Center </strong></p><p>Lansing, Michiga Owner/Management Company: Retail Properties of America, Inc. </p><p><strong>Company </strong></p><p><strong>ValuText </strong></p><p><strong>DDR Corp. </strong></p><p>Beachwood, Ohio </p><p>NEW MEDIA - MOBILE APP </p><p><strong>Single Center </strong></p><p><strong>An App that Makes You Go Psst... </strong></p><p><strong>The Shops at Legacy </strong></p><p>Plano,Texas Owner/Management Company: Retail Properties of America, Inc </p><p><strong>Company </strong></p><p><strong>The Club Mobile App to Connect, Shop & Save </strong></p><p><strong>General Growth Properties </strong></p><p>Chicago, Illinois </p><p>NEW MEDIA -VIDEO AS A PART OF A SOCIAL MEDIA CAMPAIGN </p><p><strong>Single Center </strong></p><p><strong>Crocker Park Reveals Anticipated New Retailers </strong></p><p><strong>Crocker Park </strong></p><p>Westlake, Ohio Owner: Crocker Park LLC Management Company: Robert L Stark Enterprises Inc. </p><p>NEW MEDIA -WEBSITE </p><p><strong>Using Websites to Engage Shoppers and Retailers </strong></p>
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