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Directory of Public Relations Firms DIRECTORY OF PUBLIC RELATIONS FIRMS 50TH ANNUAL EDITION J.R. O’DWYER CO., NEW YORK, NY • WWW.ODWYERPR.COM O’Dwyer’s Directory of Public Relations Firms 2020 Directory Editor-in-Chief: Melissa Werbell Researchers: Jane Landers Christine O’Dwyer Advertising: John O’Dwyer Design & Production: Steve Barnes Jon Gingerich © Copyright 2020 Published by the J.R. O’Dwyer Co., Inc. 271 Madison Ave., #1500, New York, NY 10016 (212) 679-2471 www.odwyerpr.com Publisher: John O’Dwyer Printed in U.S.A. Library of Congress Catalog Number 70-86913 ISBN: 978-0-9976910-4-7 ISSN: 0078-3374 STRATEGIC COMMUNICATIONS for high-stakes situations / SARDVERB.COM / CONTENTS Foreword 5 PR Firms Newly Listed in the Directory 5 PR Firm Ranking Instructions 6 Ranking of PR Firms with Major U.S. Operations 7 List of Major Holding Companies and their PR Subsidiaries 12 Leading Gainers Among the Ranking of PR Firms 14 Ranking of PR Firms by Cities and Regions 16 Ranking of PR Firms by Specialty 20 Index to Public Relations Firms with Specialized Skills 31 Geographical Index to PR Firms Based in the U.S. 71 Geographical Index to PR Firms and Branches Outside the U.S. 80 How to Hire a PR Firm: The Corporate View, by Fraser Seitel 82 Nine Top Reasons to Get a PR Agency Valuation, by Rick Gould 85 10 Myths About PR Firms Being Acquired, by Art Stevens 86 Is Your Time to Plan for Retirement Running Out, by Richard Goldstein 87 Public Relations’ Renewed Call for Diversity, by Rick Gould & Robert Udowitz 88 Listing of PR Firms (alphabetical order) 89 Cross-Index to Client Companies of Listed PR Firms 219 Advertiser Index 5W Public Relations – 11 Inkhouse – PR Firms Listings Divider APCO Worldwide – 13 Joele Frank, Wilkinson Brimmer Katcher – 67 BackBay Communications – 57 JPA Health Communications – 69 BCW – Inside Front Cover Konnect Agency – 35 BizCom Associates – 39 LaVoieHealthScience – 73 Bliss Integrated Communication – 33 Lou Hammond Group (LHG) – 79 CashmanKatz – 75 Constituency Management Group - Inside Back Cover Makovsky – 45 Coyne Public Relations – 19 Merritt Group – 25 Edelman - PR Rankings Divider, between pgs. 6 & 7 Padilla – 9 Evoke KYNE – 47 PAN Communications – 43 Fahlgren Mortine – 61 Pearson, The Practice of PR – 83 Feintuch Communications – 21 Racepoint Global – 4 Finn Partners – Back Cover rbb Communications – 63 FleishmanHillard – 29 Sard Verbinnen & Company – 2 Gould+Partners – PR Specialty Index Divider Gregory FCA – 27 Sitrick And Company – 15 Hoffman Agency, The – 37 Sloane & Company – 41 Hotwire – 51 Spectrum – 55 Hoyt Organization Inc., The – 12 Stevens Group, The - 17 ICR – 23 WordWrite Communications – 77 2020 O’Dwyer’s Directory of PR Firms • www.odwyerpr.com 3 FOREWORD The 2020 edition of O’Dwyer’s Directory of Public Relations Firms contains listings of public relations firms and public relations departments of advertising agencies worldwide. Readers should cross-reference the directory with the “Find a PR Firm” database on odwyerpr.com for the latest updates to listings as well as newly-added firms not found in the printed directory. The rankings of PR firms are intended to allow the reader to draw rough conclusions regarding growth year over year. Only firms that list clients are included in the rankings. Outside CPAs of the firms were asked to do a “special report” on the figures involved (see page 6 for complete rules). While not the same as a full audit, such a report, also referred to as an “agreed-upon-procedure,” carries the full endorsement of the CPA firms. The rankings should be regarded as an expression of the directory’s opinion, rather than a statement of fact. The rankings are only intended to be approximations in the directory’s judgment of a firm’s standing within the industry, and are not warranted to comply with any specific objective standards. The directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 25 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment, technology, and travel. Multiple articles in this year’s directory address hiring a PR firm, ins and outs of PR firm mergers and acquisitions retirement planning for PR firm owners. The last section of the directory, an exclusive cross-client index, lets you look up a company and determine its outside PR counsel. The editors of the directory thank all the PR firms for their cooperation in providing data for the rankings as well as their listings of accounts, PR professionals, addresses, etc. We believe the availability of fuller information about the PR counseling industry will help clients who seek to employ firms and will help the industry to grow faster. John O’Dwyer Publisher October 2020 PR FIRMS NEWLY LISTED IN THE DIRECTORY Abbi Agency, The JSI Research and Training Institute, Inc. RBMG (RB Milestone Group) Activate Health King + Company RENEWPR Agency Ten22 KP Public Affairs Resonance Consultancy Inc . AJB Communications La Kart People, Communications Ripley PR, Inc. Approach Marketing Lawlor Media Group Artemis ESG Rubenstein Public Relations Lion & Lamb Communications Brown + Dutch Public Relations Sage Communications Lumina Communications Carol Fox & Associates Segal Communications CGPR LLC Mardiks Public Relations Serendipit Consulting McCabe Message Partners Channel V Media Slice Communications Media Frenzy Global Chemistry PR Strategic Objectives Commonwealth Public Affairs, LLC Milldam Public Relations Superior Public Relations Communications Strategy Group (CSG) Mitchell Communications Group Diamond Public Relations Montieth & Company Taft Communications FischTank PR Off Madison Ave Tenor PR Fix Your Name, dba: FixYourName.com Orangefiery The Brandman Agency FrazierHeiby Orange Orchard PR The Storied Group Global Results Communications Orca Communications Unlimited, LLC Transform Group Gold PR & Social Media Valerie Allen Public Relations Hewes Communications PAPER & PAGE High10 Media Powers Brand Communications LLC VEW Media Ink Link Marketing Profile Advisors LLC VIVA Lifestyle PR Jeremy Woolf Consulting Radio Media LLC Xenophon Strategies, Inc. 2020 O’Dwyer’s Directory of PR Firms • www.odwyerpr.com 5 Instructions for 2021 Rankings Based on ‘20 Net Fee Income Deadline to submit: Fri., Mar. 12, 2021 Letter from the CPA of the PR firm as follows: (This form may be photocopied and used by CPA; Send top page of latest income tax return and W-3 for 2020) To the Board of Directors of ________________________________________________ (city, state) ____________________________: We have performed the procedures enumerated below, which were agreed to by you solely for the purpose of ranking the PR firm named above with O’Dwyer’s based on 2020 results. This engagement to apply agreed-upon procedures was performed in accordance with the standards established by the American Institute of Certified Public Accountants. The sufficiency of the procedures is solely the responsibility of the PR firm. We make no representation regarding the sufficiency of the procedures described below either for the purpose for which this report has beenrequested or any other purpose. Our procedures were as follows: A. Net fee income is defined as basically charges for PR counseling and time spent preparing and placing stories in media. Mark-ups for out-of-pocket expenses and mark-ups and/or profits from collateral activities such as graphics, video production, printing, public opinion research, etc., are included as actual amounts. We compared fee income, as defined above, to the appropriate fee billing records and found that for the 12 months ended Dec. 31, 2020: Net fee income for 2020 was: $ ____________________________ Percentage gain (loss) was: _______ Net fee income for 2019 was: $ ____________________________ B. Gross billings for calendar 2020 aggregated _____________________________ (total income plus reimbursables). C. We determined from the payroll records that __________ employees were employed full-time as of Dec. 31, 2020 (employees who worked at least 35 hours a week and had F.I.C.A. taxes withheld). D. Wages paid as reported on enclosed form W-3 for 2020 totaled: $ __________________________. E. Enclosed is the first page of the latest Federal income tax return of the PR firm signed and dated by both us (the CPA) and (CEO of PR firm). F. The PR firm named above is (is not) owned, affiliated or in any way related to an advertising agency or individual owners of an advertising agency or any other company. Name of parent or affiliated company plus industry in which it operates: _____________________________ G. Net fees of the PR firm named above in one or more of 19 PR specialties are given below to rank the firm in that specialty category. We are providing names of accounts to show the firm’s expertise in these areas (fees of specialties cannot exceed total fees of firm): Agriculture $__________________ Home Furnishings $__________________ Automotive/Transportation $__________________ Industrial $__________________ Beauty/Fashion/Lifestyle $__________________ Non-Profits $__________________ Education $__________________ Professional Services $__________________ Energy $__________________ Purpose/CSR $__________________ Entertainment $__________________ Real Estate Finance & Development $__________________ Environmental/Sustainability/Greentech/PA $_______________ Sports $__________________ Financial & Investor Relations
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