Yan Huang College of Communications the Pennsylvania State University Email: Yxh185@Psu.Edu Website

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Yan Huang College of Communications The Pennsylvania State University Email: [email protected] Website: http://personal.psu.edu/yxh185

EDUCATION Pennsylvania State University, Ph.D., Mass Communications with minor in Statistics, in progress. Peking University, M.A., Mass Communication, 2011. Peking University, B.A., Chinese Literature, 2009.

AREAS OF TEACHING AREAS OF RESEARCH Advertising / Public relations New media and persuasion Health communication Narrative persuasion Communication and technology Health message design Communication research methods and Crisis communication theories Advertising on social media Quantitative data analysis Communication technology

PUBLICATIONS Huang, Y. (forthcoming). Review of A Social Strategy: How We Profit From Social Media. By Mikołaj Jan Piskorski. Journalism and Mass Communication Quarterly.

Sundar, S. S., Jia, H., Waddell, T. F., & Huang, Y. (2015). Toward a theory of interactive media effects (TIME): Four models for explaining how interface features affect user psychology. In S. S. Sundar (Ed.), The handbook of the psychology of communication technology. Malden, MA: John Wiley & Sons, Inc.

CONFERENCE PAPERS Huang, Y. & Jia, H. (2015, August). Reliable Recommenders and Untrustworthy Authors? The Varying Effects of "Crowd as Source" on Perceptions of Online Health Information. Paper accepted for presentation at the 98th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. Ye, Z., Shen, F., & Huang, Y. (2015, August). Narratives and Exemplars: A Comparison of Their Effects in Health Promotions. Paper accepted for presentation at the 98th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. Huang, Y. (2015, May). A Semantic Network Analysis of Twitter Reaction to the Ferguson Grand Jury Decision: Implications for Framing and Deliberation. Paper accepted for presentation at the preconference (Bringing together Social and Semantic Networks in Communication Research) of the 65th annual conference of the International Communication Association (ICA), San Juan, PR. Huang, Y., & Sundar, S. S. (2015, May) Do We Trust The Crowd? The Effects of Crowdsourcing on Perceive Content Credibility of Online Health Information. Paper accepted for presentation at the 65th annual conference of the International Communication Association (ICA), San Juan, PR. Huang, Y., & Waddell, T. F. (2014, May) Too Immersed to Choose? The Effect of Advertisement Customization and Narrative Transportation on Brand Attitudes, Brand Recall, and Perceptions of Advertisement Intrusiveness. Paper presented at the 64th annual conference of the International Communication Association (ICA), Seattle, WA. Huang, Y., & Smith, J. M. (2014, May) Cone or Windfield? Animated or Static? The Impact of Visual Representation of Hurricane Uncertainty on Risk Perception, Affective Responses and Behavioral Intentions. Paper presented at the 64th annual conference of the International Communication Association (ICA), Seattle, WA. Huang, Y., Ye, Z., & Johnson, A.C. (2013, August). Can Extroversion and Gender Make a Difference? The Effects of Interactivity on a Movie News Site. Paper presented at the 96th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC. [TOP 2 STUDENT PAPER]. Wang, L., & Huang, Y. (2010, June). The Formation of Collective Identity in Online Gaming: an In-Depth Interview of World of Warcraft Players. Paper presented at the 11th China Communication Conference, Beijing.

TEACHING EXPERIENCE 8/2015-present: Instructor, Research Methods in Advertising and Public Relations, COMM420 (BA students), Pennsylvania State University 1/2015-5/2015: Assisted with Public Relations Campaign, COMM473 (BA students), Pennsylvania State University. [Instructor: Dr. Marcia W. DiStaso]. 8/2014–12/2014: Teaching Assistant, Introduction to Mass Communication Research, COMM 506 (PhD & MA students), Pennsylvania State University. [Instructor: Dr. S. Shyam Sundar]. 1/2014–5/2014: Teaching Assistant, Psychological Aspects of Communication Technology, COMM 517 (PhD & MA students), Pennsylvania State University. [Instructor: Dr. S. Shyam Sundar]. 1/2014–5/2014: Teaching Assistant, Media Effects, COMM 418 (BA students), Pennsylvania State University. [Instructor: Dr. S. Shyam Sundar]. 8/2013–12/2013: Teaching Assistant, Introduction to Mass Communication Research, COMM 506 (PhD & MA students), Pennsylvania State University. [Instructor: Dr. S. Shyam Sundar]. 2/2011–7/2011: Teaching Assistant, Images and Society (BA students), Peking University. [Instructor: Dr. Jing Wu].

INVITED LECTURES AND TALKS “Effects of Modality in Persuasion” in COMM418 (Media Effects), Pennsylvania State University, March 2015. “Inferential Statistics” in COMM506 (Introduction to Mass Communication Research), Pennsylvania State University, November 2014. “Theories and Practice in Health Communication” in COMM418 (Media Effects), Pennsylvania State University, April 2014. “Can Extroversion and Gender Make a Difference? The Effects of Interactivity on a Movie News Site”, the 28th annual Graduate Exhibition, Pennsylvania State University, March, 2013.

RESEARCH EXPERIENCE Research Assistant, Arthur W. Page Center, Pennsylvania State University. [Supervisor: Dr. Marcia W. DiStaso & Dr. Lee Ahern], 1/2014–Present. Assisted with the funded project EAGER: Exploring Heuristics and Designing Interface Cues to Understand Revealing or Withholding of Private Information (National Science Foundation). Helped with questionnaire and stimuli design, 10/2014-1/2014. Assisted with the funded project Interface Interactivity and User Engagement: A Communications Perspective (National Science Foundation). Helped with coding, analyzing, and interpreting the qualitative data, 2/2013–5/2013. Assisted with the funded project Cognitive Consumer Robotics (Korea Institute for Advancement of Technology). Helped with stimuli design and experiment administering, 2/2013– 5/2013. Visiting researcher, College of Communication, National Chengchi Univeristy, Taiwan, 8/2010.

SKILLS Online Teaching Certificate (Penn State World Campus, In progress) Data analyses (social/semantic network analysis, time series analysis, structural equation modeling, latent growth curve analysis, dyadic analysis) Data mining (discriminant analysis, classification and regression trees, bagging, boosting, random forest, support vector machine, cluster analysis) Website and interface design (HTML, CSS, Javascript, jQuery, PHP, Dreamweaver) Statistical software (SPSS, Minitab, R/S-PLUS, AMOS, SAS, JMP, UCINET) Media editing (Photoshop, Corel VideoStudio / Movie Maker/ iMovie)

GRANT Research Grant: Managing Health Crisis on Social Media. Under the Arthor W. Page Center Stakeholder Engagement Grant: Ethically Measuring Social Media Engagement (PI: Dr. Marcia DiStaso). $1000 Summer Research Grant: A Meta-Analysis of Effects of Cultural Tailoring in Health Promotion. (5/2014-8/2014). Project funded by the College of Communications, Pennsylvania State University. $3000 Assisted with grant proposal writing, application package preparation and submission (2014). EAGER: Exploring Heuristics and Designing Interface Cues to Understand Revealing or Withholding of Private Information. Project funded by National Science Foundation.

ACADEMIC AWARDS AND HONORS Student Travel Award, Communication and Technology Division, International Communication Association, 2015. Travel Grant, International Communication Association, 2015. Student Travel Award, Communication and Technology Division, International Communication Association, 2014. Top Student Paper Award, Communication Technology Division, Association for Education in Journalism and Mass Communication, 2013. Deans’ Award for Top Graduate Exhibition Research Presentation, College of Communications, Pennsylvania State University, March, 2013. Shenzhen Government Fellowship, Peking University, 2009-2011. Academic Excellence Award, Peking University, 2009-2010. Wusi Scholarship, Peking University, June, 2008. Founder Scholarship, Peking University, June, 2007. Freshman Scholarship, Peking University, June, 2006. Top 4 Student in College Entrance Examination, Gansu Province, June, 2005.

ACADEMIC SERVICE ACTIVITIES Journal Editing Editorial Assistant, Journal of Computer-Mediated Communication. [Editor-in-Chief: Dr. S. Shyam Sundar], 8/2013–12/2014. Manuscript Reviewer Reviewer, Communication and Technology Division, the 65th annual conference of International Communication Association. Reviewer, Health Communication Division, the 65th annual conference of International Communication Association. Reviewer, Critical and Cultural Studies Division, the 101st annual convention of National Communication Association. University Service Vice director, the 2nd annual Campus Drama Festival, Peking University, April, 2007. Director, Student Union of Department of Chinese Language and Literature, Peking University, 2006-2007. Vice director, Student Union, Peking University, 2006–2007.

INDUSTRY EXPERIENCE Journalist, Nanyan News, 2009-2011. Radio host, Nanyan Voice, 2009-2010. PR Intern, The Government of Beijing, March–June, 2009. PR Intern, New Oriental Education & Technology Group, Beijing, November 2008–February 2009.