Diageo Launches New Johnnie Walker Travel Retail Exclusive Whisky Only in Dufry Stores

Diageo launches new Johnnie Walker travel retail exclusive whisky only in Dufry stores

By Mary Jane Pittilla on | Retailers

Johnnie Walker Black Label Triple Cask Edition Scotch whisky oﬀers travelers one new ﬂavor with triple the character, Diageo says

Dufry is set to host the launch of the new Johnnie Walker Black Label Triple Cask Edition exclusively in its travel retail stores this month.

The limited-edition Scotch whisky is inspired by the smooth and deep character of Johnnie Walker Black Label. Only available in Dufry travel retail stores, this new blend oﬀers travelers one new ﬂavor with triple the character, Diageo Global Travel said.

The development of this rich, sweet and spicy Scotch was led by Johnnie Walker Master Blender Jim Beveridge and expert blender Chris Clark.

This new expression uses three key Speyside Malts from Blair Athol, Cardhu and Strathmill and 1

The result is a rich Scotch with layers of sweet vanilla and ginger aromas, toﬀee and brown sugar notes and a whisper of signature smoke.

Roger Jackson, Commercial Director Europe & Middle East, Diageo Global Travel, said: “We’re excited to launch Johnnie Walker Black Label Triple Cask Edition as part of an exclusive partnership with one of our key global customers, Dufry. The team at Dufry have supported us in creating a number of inspiring in-store and digital experiences that I am conﬁdent whisky fans will love.”

Johnnie Walker Black Label Triple Cask Edition will be distributed in over 300 Dufry-operated stores worldwide from June 2018.

Eduardo Heusi Pereira, Global Category Director Liquor, Confectionery & Tobacco, Dufry, said: “To have Johnnie Walker Black Label Triple Cask Edition exclusively available in Dufry stores is a marvelous addition to the portfolio of whiskies available in our stores. It oﬀers whisky drinkers the opportunity to explore a lively expression of Johnnie Walker Black Label that would make a unique gift for travelers.

“This ﬁrst of its kind partnership will see a full 360 global launch which includes headline sponsorship of our Dufry summer festivals, stand-out activations in-store and the opportunity to reserve and collect online in advance. This will be a truly engaging experience for our customers.”

Johnnie Walker Triple Cask Edition will be available in Dufry stores in Europe in June, retailing at £28 (US$37) for a one-liter bottle.

To mark the launch, Diageo is recommending the new cocktail Johnnie Walker Black Label Triple Cask Edition Coconut Spritz.