Channel Profile – Malay Segment Jan – Sept 2017 Home of Malay signature entertainment that offers a variety of local programmes ranging from reality shows to fun game shows to drama series. Key Signature Programmes: AF, Gegar Vaganza, AME, & MegaDrama belt

Channel 104 & 123 (HD) Gender Age Group Location

26% Male 30% 78% Urban 22% Rural 20% 15% 15% 48% 11% 13% 13% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Ria Total TV Skewed Female (Index:105)

Occupation HH Income 40% 37% 40% 37% Monthly Net Reach 30% 26% 20% 30% (Ave. Past 9 Months) 17% 23% 20% 18% 20% 9.854 mil 10% 9% 10% 7% 6% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Total TV Below

Highly skewed Students (Index:123) Astro Ria Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 60% with HHI RM4K & below Index is against Total Astro TV Universe. Wholesome Family Channel that offers a variety of local programmes such as long series drama's, documentaries and classic movies as well reality shows. Key Signature Programme: Rockanova, Meja Bulat Sepahtu and TIARA Drama belt Channel 105 Gender Age Group Location

30% Male 23% 72% Urban 28% Rural 20% 16% 13% 15% 11% 13% 46% 9% 10%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 54% Female Total TV Skewed Female (Index:108)

Occupation HH Income

40% 50% Monthly Net Reach 33% 31% 39% 40% 30% 30% (Ave. Past 9 Months) 18% 30% 20% 19% 20% 15% 8.662 mil 10% 10% 5% 5% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Prima Total TV Astro Prima Total TV Highly skewed Housewife (Index:113) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 69% with HHI RM4K & below Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Super Spontan, Raja Lawak, Sepahtu Reunion & Skrin Komedia Drama belt Channel 132 & 124 (HD) Gender Age Group Location

Male 30% 28% Urban Rural 17% 77% 23% 20% 15% 50% 12% 12% 12% 10% 6%

0% 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV

Occupation HH Income

50% 45% Monthly Net Reach 40% 37% 40% (Ave. Past 5 Months) 27% 30% 30% 25% 19% 20% 18% 20% 13% 6.104 mil 5% 7% 6% 10% 10% 0% * Warna HD effective from May onwards 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below

Astro Warna Total TV Astro Warna Total TV Highly skewed Students (Index:123) 70% with HHI RM4K& below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt, Bismillah Ad Duha Channel 106 Gender Age Group Location

Male 30% 78% Urban 22% Rural 20% 48% 20% 16% 13% 13% 14% 11% 12% 10%

0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV Skewed Female (Index:104)

Occupation HH Income

38% 40% 40% Monthly Net Reach 30% 31% (Ave. Past 9 Months) 30% 30% 22% 20% 19% 19% 20% 20% 7.799 mil 7% 9% 10% 10% 5%

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Skewed Housewife (Index:113) 60% with HHI HHIRM4K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Malaysian movie channel that offers latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Key timebelt: Blockbuster Ahad Channel 131 Gender Age Group Location

Male 30% 25% 74% Urban 26% Rural 18% 20% 12% 14% 14% 54% 10% 10% 7%

0% 46% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Skewed Male (Index:108) Total TV

Occupation HH Income

50% 46% 40% 34% Monthly Net Reach 40% 30% 26% 29% (Ave. Past 9 Months) 22% 30% 20% 18% 20% 12% 5.630 mil 10% 10% 4% 4% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV

75% wih HHI RM4K& below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Astro Maya HD is a GE channel the offers a variety of Malay entertainment, drama series, classics and much more. Key programs: Rockanova, Gema Gegar Vaganza, Tahfiz Muda Channel 135 Gender Age Group Location

Male 30% 25% 82% Urban 18% Rural 20% 15% 14% 15% 50% 12% 11% 10% 8%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Female Astro Maya HD Total TV Slightly skewed Urban (Index:103)

Occupation HH Income

40% 36% Monthly Net Reach 40% 35% 30% 26% (Ave. Past 9 Months) 30% 20% 17% 22% 20% 20% 17% 6.717 mil 10% 9% 8% 9% 10% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Maya HD Total TV Below Astro Maya HD Total TV Highly skewed Students (Index:121) 74% with HHI RM6K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. Key program: Maharaja Lawak Mega, Super Spontan Superstar, Blockbuster Ahad Channel 134 Gender Age Group Location

28% Male 30% 80% Urban 20% Rural 20% 52% 15% 14% 16% 12% 10% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Astro Mustika HD Skewed Male (Index:103)

Occupation HH Income

Monthly Net Reach 50% 50% 43% 38% (Ave. Past 9 Months) 40% 40% 26% 30% 30% 19% 17% 22% 5.038 mil 20% 20% 15% 8% 7% 10% 10% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed students (Index:127) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 65% with HHI RM4K & below Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133

Gender Age Group Location

Male 30% 20% Urban Rural 19% 73% 27% 20% 16% 42% 14% 14% 8% 10% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 58% Astro Bella Total TV Highly skewed Female (Index:117) Highly skewed Rural (Index:120)

Occupation HH Income

40% 50% Monthly Net Reach 30% 40% 30% 28% 40% (Ave. Past 9 Months) 22% 21% 30% 20% 18% 17% 20% 16% 2.275 mil 10% 10% 3% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. features the best Indonesian movies variety shows, including films made for TV. Channel 142

Gender Age Group Location

30% Male 21% 19% 19% 18% 65% Urban 35% Rural 49% 20% 9% 8% 10% 6%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Pelangi Total TV Highly skewed Rural (Index:173)

Occupation HH Income

40% 40% 33% Monthly Net Reach 29% 30% 25% (Ave. Past 9 Months) 30% 27% 24% 20% 17% 20% 13% 20% 10% 631 K 10% 10% 1% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 71% with HHI RM6K & below Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. Channel 141

Gender Age Group Location Male 30% 68% Urban Rural 19% 21% 19% 32% 43% 20% 12% 13% 8% 10% 7%

0% 57% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Bintang Total TV Highly skewed female (Index:115) Highly skewed Rural (Index:161)

Occupation HH Income

40% 36% Monthly Net Reach 50% 41% 30% 40% (Ave. Past 9 Months) 20% 23% 20% 30% 25% 24% 20% 903 K 20% 10% 5% 10% 2% 3% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV Highly skewed Housewife (Index:134)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 67% with HHI RM4K & below Index is against Total Astro TV Universe. Anchored by first-run and exclusive mega-hit Korean drama series that appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities.

Channel 393 Gender Age Group Ethnic Location

30% 25% 83% Malay (Index:127) Male 69% Urban 20% 16% 14% 9% Chinese 14% 12% 45% 11% 9% 10% 1% Indian 0% 6% Others 55% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other ONE HD Total TV Highly skewed Female (Index:111) 1% Bumiputra

Occupation HH Income

40% 40% 34% 34% Monthly Net Reach 30% 27% 30% 20% (Ave. Past 9 Months) 21% 18% 20% 16% 20% 12% 9% 9% 10% 10% 5.101 mil

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below ONE HD Total TV ONE HD Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Channel is packed with iconic and award-winning hit series from an unrivalled catalogue of content. Channel 394 Gender Age Group Ethnic Location

Male 30% 66% Malay (Index:102) 19% 77% Urban 16% 20% 14% 15% Chinese (Index:121) 37% 13% 14% 20% 9% 10% 0% Indian 0% 13% Others (Index:167) Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other 63% Oh!K Total TV 1% Bumiputra Highly skewed Female (Index:126)

Occupation HH Income

40% 40% 33% Monthly Net Reach 30% (Ave. Past 9 Months) 30% 26% 29% 30% 21% 15% 20% 20% 13% 13% 998 K 11% 10% 10% 10%

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Oh!K Total TV Oh!K Total TV Skewed PMEBs (Index:120) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. tvN is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment Channel 395 services including music, drama, reality programs, entertainment news and lifestyles.

Gender Age Group Ethnic Location

30% 24% 82% Malay (Index:126) Male 74% Urban 19% 20% 16% 15% 7% Chinese 12% 43% 9% 10% 6% 1% Indian 0% 9% Others (Index: 117) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Female Other 57% tvN Total TV 1% Bumiputra Skewed Female (Index:114)

Occupation HH Income

40% Monthly Net Reach 40% 34% 31% (Ave. Past 9 Months) 30% 26% 25% 30% 24% 18% 20% 1.009 mil 20% 12% 10% 9% 13% 10% 9% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ tvN Total TV Below tvN Total TV Highly skewed PMEBs (Index:119)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. tvN Movies is a First & Exclusive Korean movie channel that aims at giving an alternative choice of home cinema to audience by featuring blockbuster and all-time favourite Korean movies in all genres round-the- Channel 435 clock

Gender Age Group Ethnic Location

30% 23% 70% Malay (Index:107) Male 77% Urban 20% 16% 17% Chinese 13% 13% 9% 52% 10% 10% 10% 2% Indian 0% 13% Others (Index: 169) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Female Other 48% tvN Movies Total TV 6% Bumiputra Skewed Female (Index:114)

Occupation HH Income

40% Monthly Net Reach 40% 35% (Ave. Past 2 Months) 30% 28% 30% 27% 30% 20% 16% 19% 3.330 mil 20% 16% 10% 10% 10% 11% 10% * tvN Movies effective from Aug onwards 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ tvN Total TV Below Highly skewed PMEBs (Index:128) tvN Movies Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. A 24-hour Bollywood general entertainment that offers content like of Reality Shows, Drama Series, Life style programmes, Talk Shows, Docutainment, light hearted shows, high quality local and International productions, Blockbuster movies and many more promises will appeal to the entire family. Channel 108 Gender Age Group Ethnic Location 47% Malay Male 30% 83% Urban 20% 1% Chinese 20% 17% 15% 15% 49% 12% 11% 9% 35% Indian (Index:351) 10% 15% Others (Index: 196) 0% Other Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 2% 51% TARA HD Total TV Bumiputra

Occupation HH Income

40% 33% 40% 35% 28% Monthly Net Reach 30% 30% 22% 22% (Ave. Past 9 Months) 17% 20% 20% 14% 13% 9% 4.491 mil 10% 10% 7%

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below TARA HD Total TV TARA HD Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Thank you

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