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Channel Profile Channel Profile – Malay Segment Jan – Mar 2017 Home of signature entertainment on the Astro Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME, & MegaDrama belt Channel 104 & 123 (HD) Gender Age Group Location Male 30% 26% 78% Urban 22% Rural 20% 16% 15% 48% 12% 13% 12% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Astro Ria Total TV Highly skewed Female (Index:105) Occupation HH Income 37% 40% 38% 40% Monthly Net Reach 30% 26% 30% (Ave. Past 3 Months) 20% 18% 23% 20% 18% 20% 9.975 mil 10% 8% 9% 10% 6% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Ria Total TV Below Highly skewed Students (Index:124) Astro Ria Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-4K (Index:105) Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Rockanova & Meja Bulat Sepahtu, TIARA Drama belt Channel 105 Gender Age Group Location 30% Male 22% 71% Urban 29% Rural 20% 16% 14% 12% 13% 13% 47% 10% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 53% Female Astro Prima Total TV Highly skewed Female (Index:106) Occupation HH Income 50% 40% Monthly Net Reach 40.0% 32.5% 30.1% 40% (Ave. Past 3 Months) 30.0% 29% 30% 19.0% 18.3% 20.0% 20% 14% 8.860 mil 6% 10.0% 10% 5% 6% 0.0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Prima Total TV Astro Prima Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM4K & below (Index:121) Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Super Spontan, Lawak Solo, Sepahtu Reunion & Skrin Komedia Drama belt Channel 132 Gender Age Group Location Male 30% 28% 78% Urban 22% Rural 20% 16% 15% 50% 12% 12% 12% 10% 5% 0% 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Warna Total TV Occupation HH Income 50% 44% 38% Monthly Net Reach 40% 40% (Ave. Past 3 Months) 30% 26% 30% 25% 20% 20% 17% 20% 12% 6.145 mil 8% 5% 6% 10% 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Warna Total TV Astro Warna Total TV Highly skewed Students (Index:126) Highly skewed HHI RM4K& below (Index:121) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt Channel 106 Gender Age Group Location Male 30% 73% Urban 27% Rural 20% 20% 16% 48% 14% 14% 11% 13% 12% 10% 0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Oasis Total TV Skewed Female (Index:104) Occupation HH Income 40% 50% Monthly Net Reach 30% 30% 39% 30% 40% (Ave. Past 3 Months) 20% 19% 30% 22% 20% 18% 7.704 mil 20% 10% 7% 8% 10% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Skewed Housewife (Index:112) Skewed: HHIRM2K-4K (Index: 108) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Channel 131 Gender Age Group Location Male 30% 26% 72% Urban 28% Rural 20% 17% 16% 11% 13% 54% 9% 10% 7% 0% 46% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Skewed Male (Index:109) Astro Citra Total TV Occupation HH Income 46% 40% 35% 50% Monthly Net Reach 40% 30% 25% (Ave. Past 3 Months) 22% 27% 30% 20% 18% 20% 13% 5.999 mil 10% 10% 5% 4% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV Highly skewed Students (Index:116) Highly skewed HHI RM4K& below (Index:128) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more. Channel 135 Gender Age Group Location Male 30.0% 25.1% 81% Urban 19% Rural 20.0% 15.5% 14.9% 14.5% 12.3% 50% 9.4% 8.2% 10.0% 0.0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Female Astro Maya HD Total TV Occupation HH Income 40% 37% Monthly Net Reach 40.0% 35.1% 26% (Ave. Past 3 Months) 30% 30.0% 22.0% 20% 17% 20.0% 15.1% 20% 10.4% 9.2% 8.4% 10.0% 6.892 mil 10% 0.0% 0% PMEBs Blue Collar Students Housewife Astro Maya HD Total TV Astro Maya HD Total TV Highly skewed Students (Index:124) Highly skewed HHI RM6K-10k (Index:132) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. Channel 134 Gender Age Group Location Male 40% 29% 79% Urban 21% Rural 30% 52% 16% 20% 15% 13% 11% 9% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Astro Mustika HD Skewed Male (Index:104) Occupation HH Income Monthly Net Reach 50% 50% 43% 39% (Ave. Past 3 Months) 40% 40% 25% 30% 30% 19% 17% 21% 5.449 mil 20% 20% 15% 8% 9% 10% 10% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed students (Index:130) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-4K (Index:119) Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133 Gender Age Group Location Male 30% 21% Urban Rural 18% 73% 27% 20% 17% 39% 13% 11% 10% 9% 10% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 61% Astro Bella Total TV Highly skewed Female (Index:121) Occupation HH Income 40% 50% 44% Monthly Net Reach 31% 28% 40% (Ave. Past 3 Months) 30% 23% 19% 30% 20% 19% 16% 20% 13% 2.692 mil 10% 10% 3% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Skewed blue collar (Index:128) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-8K (Index:130) Index is against Total Astro TV Universe. Pelangi features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV. Channel 142 Gender Age Group Location 27% Male 30% 17% Urban Rural 20% 15% 55% 45% 52% 14% 12% 9% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Pelangi Total TV Skewed Male (Index:104) Occupation HH Income 40% 40% 33% Monthly Net Reach 27% 31% 30% 30% 24% 21% 22% (Ave. Past 3 Months) 20% 16% 20% 19% 656 K 10% 7% 10% 1% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Highly skewed Blue collars (Index:149) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM8K-10K (Index:314) Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141 Gender Age Group Location Male 30% Urban 20% 20% 71% 29% Rural 46% 20% 18% 12% 11% 9% 10% 10% 0% 54% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Bintang Total TV Highly skewed female (Index:108) Occupation HH Income 36% 40% 50% 45% Monthly Net Reach 30% 40% (Ave. Past 3 Months) 22% 24% 26% 20% 18% 30% 18% 974 K 20% 10% 6% 10% 2% 3% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV Highly skewed Housewife (Index:135) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K& below (Index:214) Index is against Total Astro TV Universe.
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