Channel Profile – Malay Segment Jan – Mar 2017 Home of signature entertainment on the Malay front - A Malay entertainment channel that offers a variety of local programmes ranging from reality shows to fun game shows. Key Signature Programmes: AF, Gegar Vaganza, AME, & MegaDrama belt Channel 104 & 123 (HD) Gender Age Group Location

Male 30% 26% 78% Urban 22% Rural 20% 16% 15% 48% 12% 13% 12% 10% 7%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Total TV Highly skewed Female (Index:105)

Occupation HH Income 37% 40% 38% 40% Monthly Net Reach 30% 26% 30% (Ave. Past 3 Months) 20% 18% 23% 20% 18% 20% 9.975 mil 10% 8% 9% 10% 6% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Ria Total TV Below

Highly skewed Students (Index:124) Astro Ria Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-4K (Index:105) Index is against Total Astro TV Universe. Wholesome Family Channel - A general entertainment channel that offers a variety of local programmes from drama's, documentaries and classic movies. Key Signature Programme: Rockanova & Meja Bulat Sepahtu, TIARA Drama belt Channel 105 Gender Age Group Location

30% Male 22% 71% Urban 29% Rural 20% 16% 14% 12% 13% 13% 47% 10% 10%

0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 53% Female Total TV Highly skewed Female (Index:106)

Occupation HH Income

50% 40% Monthly Net Reach 40.0% 32.5% 30.1% 40% (Ave. Past 3 Months) 30.0% 29% 30% 19.0% 18.3% 20.0% 20% 14% 8.860 mil 6% 10.0% 10% 5% 6%

0.0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Prima Total TV Astro Prima Total TV

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM4K & below (Index:121) Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Super Spontan, Lawak Solo, Sepahtu Reunion & Skrin Komedia Drama belt Channel 132 Gender Age Group Location

Male 30% 28% 78% Urban 22% Rural 20% 16% 15% 50% 12% 12% 12% 10% 5%

0% 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV

Occupation HH Income

50% 44% 38% Monthly Net Reach 40% 40% (Ave. Past 3 Months) 30% 26% 30% 25% 20% 20% 17% 20% 12% 6.145 mil 8% 5% 6% 10% 10% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below

Astro Warna Total TV Astro Warna Total TV Highly skewed Students (Index:126) Highly skewed HHI RM4K& below (Index:121) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt Channel 106 Gender Age Group Location

Male 30% 73% Urban 27% Rural 20% 20% 16% 48% 14% 14% 11% 13% 12% 10%

0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Total TV Skewed Female (Index:104)

Occupation HH Income

40% 50% Monthly Net Reach 30% 30% 39% 30% 40% (Ave. Past 3 Months) 20% 19% 30% 22% 20% 18% 7.704 mil 20% 10% 7% 8% 10% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Skewed Housewife (Index:112) Skewed: HHIRM2K-4K (Index: 108) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. The favourite movie destination of Malaysians. Enjoy the latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Channel 131 Gender Age Group Location

Male 30% 26% 72% Urban 28% Rural 20% 17% 16% 11% 13% 54% 9% 10% 7%

0% 46% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Skewed Male (Index:109) Total TV

Occupation HH Income

46% 40% 35% 50% Monthly Net Reach 40% 30% 25% (Ave. Past 3 Months) 22% 27% 30% 20% 18% 20% 13% 5.999 mil 10% 10% 5% 4% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV

Highly skewed Students (Index:116) Highly skewed HHI RM4K& below (Index:128) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Astro Maya HD is Astro’s second Malay HD channel, is complete with a variety of Malay entertainment, drama series, classics and much more.

Channel 135 Gender Age Group Location

Male 30.0% 25.1% 81% Urban 19% Rural 20.0% 15.5% 14.9% 14.5% 12.3% 50% 9.4% 8.2% 10.0%

0.0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Female Astro Maya HD Total TV

Occupation HH Income

40% 37% Monthly Net Reach 40.0% 35.1% 26% (Ave. Past 3 Months) 30% 30.0% 22.0% 20% 17% 20.0% 15.1% 20% 10.4% 9.2% 8.4% 10.0% 6.892 mil 10% 0.0% 0% PMEBs Blue Collar Students Housewife

Astro Maya HD Total TV Astro Maya HD Total TV Highly skewed Students (Index:124) Highly skewed HHI RM6K-10k (Index:132) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily.

Channel 134 Gender Age Group Location

Male 40% 29% 79% Urban 21% Rural 30% 52% 16% 20% 15% 13% 11% 9% 10% 6% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Astro Mustika HD Skewed Male (Index:104)

Occupation HH Income

Monthly Net Reach 50% 50% 43% 39% (Ave. Past 3 Months) 40% 40% 25% 30% 30% 19% 17% 21% 5.449 mil 20% 20% 15% 8% 9% 10% 10% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed students (Index:130) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-4K (Index:119) Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133

Gender Age Group Location

Male 30% 21% Urban Rural 18% 73% 27% 20% 17% 39% 13% 11% 10% 9% 10%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 61% Astro Bella Total TV Highly skewed Female (Index:121)

Occupation HH Income

40% 50% 44% Monthly Net Reach 31% 28% 40% (Ave. Past 3 Months) 30% 23% 19% 30% 20% 19% 16% 20% 13% 2.692 mil 10% 10% 3% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Skewed blue collar (Index:128) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K-8K (Index:130) Index is against Total Astro TV Universe. features the best Indonesian movies from the 1970s, right up to the very latest, including films made for TV. Channel 142

Gender Age Group Location 27% Male 30% 17% Urban Rural 20% 15% 55% 45% 52% 14% 12% 9% 10% 6%

0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Pelangi Total TV Skewed Male (Index:104)

Occupation HH Income

40% 40% 33% Monthly Net Reach 27% 31% 30% 30% 24% 21% 22% (Ave. Past 3 Months) 20% 16% 20% 19% 656 K 10% 7% 10% 1% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Highly skewed Blue collars (Index:149) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM8K-10K (Index:314) Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. The channel appeals to both male and female, aged between 18 and 45 years of age. Channel 141

Gender Age Group Location Male 30% Urban 20% 20% 71% 29% Rural 46% 20% 18% 12% 11% 9% 10% 10%

0% 54% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Bintang Total TV Highly skewed female (Index:108)

Occupation HH Income

36% 40% 50% 45% Monthly Net Reach 30% 40% (Ave. Past 3 Months) 22% 24% 26% 20% 18% 30% 18% 974 K 20% 10% 6% 10% 2% 3% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV Highly skewed Housewife (Index:135)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Highly skewed HHI RM2K& below (Index:214) Index is against Total Astro TV Universe. Anchored by first-run and exclusive mega-hit Korean drama series, the exciting line-up is complemented by top-notch programmes from a broad selection of other major genres that will appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities. Channel 393 Gender Age Group Ethnic Location

30% 24% 81% Malay (Index:125) Male 73% Urban 20% 16% 10% Chinese 14% 14% 12% 44% 11% 10% 10% 1% Indian 0% 8% Others 56% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other ONE HD Total TV Highly skewed Female (Index:113) 1% Bumiputra

Occupation HH Income

40% 40% 33% 34% Monthly Net Reach 27% 30% 30% (Ave. Past 3 Months) 21% 19% 18% 16% 20% 20% 13% 10% 9% 10% 10% 5.126 mil

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below ONE HD Total TV ONE HD Total TV

Highly skewed Students (Index:112) Highly skewed HHI RM6K-10K (Index:153)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Oh!K is for everyone who loves drama – packaging iconic and award-winning hit series from an unrivalled catalogue of content. Channel 394 Gender Age Group Ethnic Location

30% 21% 68% Malay Male 80% Urban 20% 16% 13% 14% 13% Chinese 36% 11% 13% 12% 10% 0.2% Indian 0% 18% Others (Index:230) Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Other 64% Oh!K Total TV 0.4% Bumiputra Highly skewed Female (Index:129)

Occupation HH Income

Monthly Net Reach 40% 50% 41% 31% 28% 40% (Ave. Past 3 Months) 30% 26% 30% 20% 17% 21% 20% 770 K 11% 10% 10% 8% 10% 9% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Oh!K Total TV Oh!K Total TV Skewed PMEBs (Index:118) Highly skewed HHI RM6K& above (Index:172) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. tvN is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment Channel 395 services including music, drama, reality programs, entertainment news and lifestyles.

Gender Age Group Ethnic Location

26% 30% 74% Malay (Index:113) Male 87% Urban 20% 17% Chinese 13% 14% 13% 11% 42% 11% 10% 6% 1% Indian 0% 14% Others (Index: 176) 4-9 10-19 20-29 30-39 40-49 50-59 60+ Female Other 58% tvN Total TV 0.2% Bumiputra Skewed Female (Index:115)

Occupation HH Income

40% Monthly Net Reach 36% 40% 35% 30% (Ave. Past 3 Months) 30% 30% 22% 20% 612 K 12% 20% 17% 12% 13% 13% 10% 10% 10% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ tvN Total TV Below tvN Total TV Highly skewed PMEBs (Index:136) Highly skewed HHI RM6K& above (Index:152) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. A 24-hour Bollywood general entertainment channel showcasing top rated serials and movies in HD and Dolby digital. Apart from serials and movies, TARA HD also showcases music videos, latest Bollywood news, gossips, lifestyle programmes, reality and award shows that promises to appeal to the entire family. Channel 108 Gender Age Group Ethnic Location 46% Malay Male 30% Urban 20% 83% 18% 1% Chinese 20% 15% 15% 50% 12% 11% 9% 34% Indian (Index:340) 10% 18% Others (Index: 230) 0% Other Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 1% 50% TARA HD Total TV Bumiputra

Occupation HH Income

40% 40% 36% 29% 31% Monthly Net Reach 30% 30% 22% 22% (Ave. Past 3 Months) 18% 20% 20% 14% 13% 9% 4.910 mil 10% 10% 7%

0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below TARA HD Total TV TARA HD Total TV Skewed Housewife (Index:107) Skewed HHI RM10K& Above (Index:130)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Mar 2017 Index is against Total Astro TV Universe. Thank you

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