Channel Profile – Malay Segment Jan – Sept 2017 Home of Malay signature entertainment that offers a variety of local programmes ranging from reality shows to fun game shows to drama series. Key Signature Programmes: AF, Gegar Vaganza, AME, & MegaDrama belt Channel 104 & 123 (HD) Gender Age Group Location 26% Male 30% 78% Urban 22% Rural 20% 15% 15% 48% 11% 13% 13% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 52% Astro Ria Total TV Skewed Female (Index:105) Occupation HH Income 40% 37% 40% 37% Monthly Net Reach 30% 26% 20% 30% (Ave. Past 9 Months) 17% 23% 20% 18% 20% 9.854 mil 10% 9% 10% 7% 6% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Ria Total TV Below Highly skewed Students (Index:123) Astro Ria Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 60% with HHI RM4K & below Index is against Total Astro TV Universe. Wholesome Family Channel that offers a variety of local programmes such as long series drama's, documentaries and classic movies as well reality shows. Key Signature Programme: Rockanova, Meja Bulat Sepahtu and TIARA Drama belt Channel 105 Gender Age Group Location 30% Male 23% 72% Urban 28% Rural 20% 16% 13% 15% 11% 13% 46% 9% 10% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 54% Female Astro Prima Total TV Skewed Female (Index:108) Occupation HH Income 40% 50% Monthly Net Reach 33% 31% 39% 40% 30% 30% (Ave. Past 9 Months) 18% 30% 20% 19% 20% 15% 8.662 mil 10% 10% 5% 5% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Prima Total TV Astro Prima Total TV Highly skewed Housewife (Index:113) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 69% with HHI RM4K & below Index is against Total Astro TV Universe. Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. Key Signature Programmes: MLM, Super Spontan, Raja Lawak, Sepahtu Reunion & Skrin Komedia Drama belt Channel 132 & 124 (HD) Gender Age Group Location Male 30% 28% Urban Rural 17% 77% 23% 20% 15% 50% 12% 12% 12% 10% 6% 0% 50% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Warna Total TV Occupation HH Income 50% 45% Monthly Net Reach 40% 37% 40% (Ave. Past 5 Months) 27% 30% 30% 25% 19% 20% 18% 20% 13% 6.104 mil 5% 7% 6% 10% 10% 0% * Warna HD effective from May onwards 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Astro Warna Total TV Astro Warna Total TV Highly skewed Students (Index:123) 70% with HHI RM4K& below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt, Bismillah Ad Duha Channel 106 Gender Age Group Location Male 30% 78% Urban 22% Rural 20% 48% 20% 16% 13% 13% 14% 11% 12% 10% 0% 52% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Astro Oasis Total TV Skewed Female (Index:104) Occupation HH Income 38% 40% 40% Monthly Net Reach 30% 31% (Ave. Past 9 Months) 30% 30% 22% 20% 19% 19% 20% 20% 7.799 mil 7% 9% 10% 10% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Oasis Total TV Astro Oasis Total TV Skewed Housewife (Index:113) 60% with HHI HHIRM4K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Malaysian movie channel that offers latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. Key timebelt: Blockbuster Ahad Channel 131 Gender Age Group Location Male 30% 25% 74% Urban 26% Rural 18% 20% 12% 14% 14% 54% 10% 10% 7% 0% 46% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Skewed Male (Index:108) Astro Citra Total TV Occupation HH Income 50% 46% 40% 34% Monthly Net Reach 40% 30% 26% 29% (Ave. Past 9 Months) 22% 30% 20% 18% 20% 12% 5.630 mil 10% 10% 4% 4% 5% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Citra Total TV Astro Citra Total TV 75% wih HHI RM4K& below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Astro Maya HD is a GE channel the offers a variety of Malay entertainment, drama series, classics and much more. Key programs: Rockanova, Gema Gegar Vaganza, Tahfiz Muda Channel 135 Gender Age Group Location Male 30% 25% 82% Urban 18% Rural 20% 15% 14% 15% 50% 12% 11% 10% 8% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 50% Female Astro Maya HD Total TV Slightly skewed Urban (Index:103) Occupation HH Income 40% 36% Monthly Net Reach 40% 35% 30% 26% (Ave. Past 9 Months) 30% 20% 17% 22% 20% 20% 17% 6.717 mil 10% 9% 8% 9% 10% 0% PMEBs Blue Collar Students Housewife 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Astro Maya HD Total TV Below Astro Maya HD Total TV Highly skewed Students (Index:121) 74% with HHI RM6K & below Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. Key program: Maharaja Lawak Mega, Super Spontan Superstar, Blockbuster Ahad Channel 134 Gender Age Group Location 28% Male 30% 80% Urban 20% Rural 20% 52% 15% 14% 16% 12% 10% 10% 7% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 48% Astro Mustika HD Skewed Male (Index:103) Occupation HH Income Monthly Net Reach 50% 50% 43% 38% (Ave. Past 9 Months) 40% 40% 26% 30% 30% 19% 17% 22% 5.038 mil 20% 20% 15% 8% 7% 10% 10% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Mustika HD Total TV Astro Mustika HD Total TV Highly skewed students (Index:127) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 65% with HHI RM4K & below Index is against Total Astro TV Universe. A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Channel 133 Gender Age Group Location Male 30% 20% Urban Rural 19% 73% 27% 20% 16% 42% 14% 14% 8% 10% 10% 0% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ 58% Astro Bella Total TV Highly skewed Female (Index:117) Highly skewed Rural (Index:120) Occupation HH Income 40% 50% Monthly Net Reach 30% 40% 30% 28% 40% (Ave. Past 9 Months) 22% 21% 30% 20% 18% 17% 20% 16% 2.275 mil 10% 10% 3% 6% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Astro Bella Total TV Astro Bella Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 Index is against Total Astro TV Universe. Pelangi features the best Indonesian movies variety shows, including films made for TV. Channel 142 Gender Age Group Location 30% Male 21% 19% 19% 18% 65% Urban 35% Rural 49% 20% 9% 8% 10% 6% 0% 4-9 10-19 20-29 30-39 40-49 50-59 60+ 51% Female Pelangi Total TV Highly skewed Rural (Index:173) Occupation HH Income 40% 40% 33% Monthly Net Reach 29% 30% 25% (Ave. Past 9 Months) 30% 27% 24% 20% 17% 20% 13% 20% 10% 631 K 10% 10% 1% 0% 0% RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ PMEBs Blue Collar Students Housewife Below Pelangi Total TV Pelangi Total TV Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 71% with HHI RM6K & below Index is against Total Astro TV Universe. Bintang is Astro’s 100% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. Channel 141 Gender Age Group Location Male 30% 68% Urban Rural 19% 21% 19% 32% 43% 20% 12% 13% 8% 10% 7% 0% 57% Female 4-9 10-19 20-29 30-39 40-49 50-59 60+ Bintang Total TV Highly skewed female (Index:115) Highly skewed Rural (Index:161) Occupation HH Income 40% 36% Monthly Net Reach 50% 41% 30% 40% (Ave. Past 9 Months) 20% 23% 20% 30% 25% 24% 20% 903 K 20% 10% 5% 10% 2% 3% 0% 0% PMEBs Blue Collar Students Housewife RM2K & RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+ Below Bintang Total TV Bintang Total TV Highly skewed Housewife (Index:134) Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sept 2017 67% with HHI RM4K & below Index is against Total Astro TV Universe.