C NTENTASIA 1-14 June 2015

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Asia pay-TV slow- down looms large Revenue growth down to 6.4% in 2014, MPA says

The market for pay-TV and broadcast- ers in Asia Pacific substantially slowed in 2014, with revenue growth decel- erating from 9.8% in 2013 to 6.4% in 2014, according to Media Partners Asia (MPA) new research published Tuesday (2 June). Total sales reached US$19.5 billion. In Asia ex-China, the slowdown was

Story on page 17

Choi launches freesat platform for India 80 free channels on offer from ABS-2 satellite

Asia-based global satellite company ABS has soft launched a free-to-air sat- ellite platform for India. ABS co-founder and chief executive, Tom Choi, said on Monday that the new free-sat platform would launch formally in August this year Story on page 16

Korea adapts NBCUniversal’s Suits Hunt begins for Asian Harvey Specter

South Korea’s EnterMedia Pictures Co has picked up format rights for NBCUniver- sal’s scripted drama Suits. This is NBCUniversal’s first scripted for- mat deal in Asia. The Korean version will be jointly exec-

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1-14 June 2015 page 2. c ntentasia 1-14 June 2015 Page 3.

Nathaniel leads Malaysia’s NJOI hits 1 million installs Philippines’ Top 10 Astro adds first Malay HD channel to NJOI bundle

Drama series Nathaniel topped the Philip- Malaysia’s first free satellite TV service, pines’ list of TV shows in May, with ratings NJOI, has hit the one million customer of 33.5%. Forevermore was second at milestone, and is celebrating with its first 32.3%. Kantar Media data puts ABS-CBN free Malay entertainment HD channel, shows in nine of the top 10 spots for the Astro Maya. month. ABS-CBN says nationwide viewing Malaysia’s largest pay-TV platform Astro, across urban and rural homes in May hit which operates NJOI, has also started an average audience share of 43%. talking about making TV everywhere service, Astro on the Go, available to NJOI customers. Astro Maya HD carries select shows From left: Saiful Subhan, NJOI; NJOI’s one from the Astro Prima and Astro Oasis millionth customer, Mustaffa B Yusoh Tereng- ganu; Jailani Johari, Multimedia and Communi- channels. cations Ministry; Rohana Rozhan, Astro The launch of Astro Maya follows the February 2015 roll out of Chinese pre-paid premium content. Astro says entertainment HD channel, Xi Yue HD. the volume of prepaid transactions in The NJOI platform offers 26 TV and 20 2014 grew by more than twofold to over Nathaniel, ABS-CBN radio channels, along with the option of a million buys.

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For distribution enquiries, please email [email protected] *Source: Kantar Media Singapore, Cable Age 25+ individuals, January to April 2015, Average Monthly Reach c ntentasia 1-14 June 2015 Page 4.

Rewind ramps up Content “experiences” trump delivery platforms giveaways in new push Global E&M revenues to hit $2.23 trillion in 2019, PwC

Avi Himatsinghani’s Rewind Networks is ramping up its profile in the Philippines Consumers are seeing “no significant five years, from US$1.74 trillion in 2014 with a series of viewer giveaways, divide between digital and traditional to US$2.23 trillion in 2019. Japan has the including a car. The initiative in media: what they want is more flexibility, slowest growth at a CAGR of 0.9%, and partnership with pay-TV platform freedom and convenience in when Nigeria has the fastest at 15.1%. Indonesia SkyCable is the first of its kind for the and how they consume their preferred is the fastest-growing advertising market 18-month-old regional network. Rewind content,” says PwC’s new Global at a CAGR of 12.9% to 2019. chief executive Avi Himatsinghani says entertainment and media outlook 2015– Consumers call the shots, as content the contest aims to drive awareness and 2019. experience trumps delivery platforms, the tune-in and to “add buzz and marketing Looking at an environment in which report says. “Overall, what’s emerging push to the pay-TV ecosystem”. “empowered consumers seek out is an environment where consumers tailored, inspiring content experiences regard any distinction between ‘digital’ that transcend platforms”, PwC says that and ‘non-digital’ as irrelevant. Instead of A+E’s History premieres Digital or non-digital – for consumers it’s all local trio in July about content experiences.” A+E Networks Asia’s History channel Marcel Fenez, Global Leader, Entertainment and Media, premieres a trio of local productions in PricewaterhouseCoopers July, including new local special Secrets of the Otherworld (“mysterious events unexplained by modern science”) on as “consumers around the world become favouring one or the other, they’ve taken Sundays at 10pm (HK/Singapore) from connected, their behaviour becomes on board the proliferation of content and 19 July. The half-hour Secrets of the more similar”. This is subject to two access options enabled by digital, and Otherworld is produced by Sorahouse differentiators. “The first is the quality of are exploiting it to seek more flexibility (episode one) and Buttonijo Films the available infrastructure for consuming and freedom – for which read ‘choice’ – (episode two). The other two shows are content. The second is consumers’ in what, when and how they consume. In a one-hour biography Hassanal Bolkiah – common desire for content experiences making these choices, they’re migrating The Sultan of Brunei (10pm, 12 July) from that are relevant to them personally – to offerings that combine relevance In Focus Asia and My Mosque (10pm, 30 which is why, even in a globalised world, and convenience – attractive content, July). A+E Networks owns all rights to the meeting local preferences remains easy discovery, social community – with titles. critical,” says Marcel Fenez, PwC’s Global an inspiring, personalised experience, leader, entertainment and media. however it’s delivered. “Digital or non-digital – for consumers The report adds that, as a result, while Nat Geo picks up it’s all about content experiences,” global revenue from digital media will Fenez says, adding: “Given the wide continue to exhibit stronger growth, China from Above variations in consumer preferences, the non-digital media will still contribute well challenge for entertainment and media over 80% of global consumer revenues in National Geographic Channels companies is to blend data insights and 2019. International has picked up Beach consumer intuition to maximise the value “A key feature of this multifaceted House Pictures/NHNZ’s two-part China of the experiences they offer. The prize environment is the resilience – and in From Above. The special, which airs for achieving this is heightened by the some cases resurgence – of aspects of in July, showcases China’s diverse fact that the consumer has never been ‘traditional’ media, including the shared, landscapes, extreme weather, massive more up for grabs than today.” live experiences that consumers still love”. cities and infrastructure from overhead. The latest Outlook shows total worldwide This includes higher spend on live music This is interwoven with stories from the entertainment and media revenues ticket sales and cinema box office, both ground tracing how the landscape has rising at a compound annual growth of which are forecast to outpace overall been “tamed”. rate (CAGR) of 5.1% over the coming consumer spending. c ntentasia 1-14 June 2015 Page 5.

Singapore Ch 5 unveils 1st Turner boosts Southeast Asia/Aus efforts long-form daily drama Sony’s Voo Chih Yeong joins Ricky Ow’s team

Singapore terrestrial station, Channel 5, premieres its first long-form daily drama, Turner Asia Pacific has appointed Tanglin, on Tuesday, 30 June, at 8pm. former Sony Pictures exec Voo The series is part of monopoly broad- Chih Yeong as Southeast Asia caster MediaCorp’s revival plan for the vice president. English-language mass-market station. Robi Stanton and Vishal Tanglin revolves around four multi-racial Dembla have also been given and multi-generational families living in a new positions as Asia boss Ricky Voo Chih Yeong Robi Stanton Vishal Dembla middle-class neighbourhood. Ow ramps up Turner’s business in Southeast Asia and Australia/Pacific. Stanton has been promoted to general Dembla has been promoted to vice Jackie Chan drives film/ manager, Australia, New Zealand and president, Hong Kong and Southeast TV education in China Pacific Territories. Asia.

Hong Kong director/actor Jackie Chan has opened a film and TV school in China. Visiting professors at the Jackie Nielsen, Tencent push China measurement Chan Film and Television Academy First Asia roll-out for Digital Ad Ratings of the Wuhan Institute of Design and Sciences include Zhang Guoli, Li Bingbing and Feng Xiaogang. Chan has Audience measurement company smartphones “in a way comparable to long supported educational initiatives Nielsen has launched Digital Ad Ratings TV”. for young filmmakers. Chan is dean of in China in collaboration with online The measurement platform is also the new school. platform Tencent. China is the first available in Australia, Brazil, Canada, market in Asia – and the ninth market France, Germany, Italy, U.K. and the U.S. Indonesia in high alert globally – to get the measurement “Given the explosive growth of system. Six more markets are planned online and mobile usage and Chinese over tobacco ad ban for this year. consumers’ changing media habits, Nielsen is also working with other we believe the introduction of a robust, Indonesian television stations may be companies in China to push an independent measurement standard for forced to hunt for a replacement for independent measurement agenda for digital campaigns is essential to unlocking more than US$270 million in annual digital advertising. additional digital ad growth in China,” cigarette advertising if a ban currently Nielsen said at the end of May that the said Yan Xuan, Nielsen’s Greater China under discussion goes through. The platform was powered by Tencent’s more president. issue is scheduled to be decided by than 800-million active user accounts Tencent highlighted an “independent, lawmakers in the next two months. The and would provide unique audience, reliable and accurate” measurement ban is widely expected to be approved, reach, frequency and gross rating points system for digital and mobile advertising. putting stations under pressure to find (GRPs) for a campaign’s full digital Results are delivered overnight via a alternative sources of revenue. audience across computers, tablets and online interface.

Daily news with ContentAsia Insider c ntentasia email [email protected] for subscription details c ntentasia 1-14 June 2015 Out now! Page 6.

ISSUE TWO 2015 C NTENTASIA

The thinking behind PLUS: What’s hot in Korea, Asia’s OTT leaderboard Divine Data – or not?, the new India’s hotstar DW & the numbers fit to count





 




 
 
    
    

IAC_ContentAsia_Cover_AW.indd 1 14/05/2015 13:10 IAC_ContentAsia_Cover_AW.indd 1 14/05/2015 13:10 ContentAsia...in print+interactive

Find us at CommunicAsia and Broadcast Asia or click here for the online issue

For editorial info, contact Janine at [email protected] To advertise in any of ContentAsia’s publications or online, contact Masliana at [email protected] (Asia, Australia and Middle East) or Leah at [email protected] (Americas and Europe) c ntentasia 1-14 June 2015 Page 7.

Jain replaces Rout as Asia’s Got Talent heads for 100m views India’s DD news DG Sony’s AXN triumphs with 85% share Controversy erupts over reporting structure Regional talent show Asia’s Got Talent be- than 276 million minutes watched on You- gins June with 100 million YouTube views in Tube and likes/comments hitting 380,000. India’s information and broadcasting sight and with more than 260,000 YouTube The talent competition contest’s reach ministry is replacing Akshay Rout with subscribers. via #AsiasGotTalent at end May was Veena Jain as the director general of Two weeks after the 14 May series’ finale 397,612,368. Impressions topped two bil- news at state broadcaster Doordarshan on Sony Pictures Television Networks’ AXN, lion, according to data from Fremantle- (DD). Jain’s remit includes digital/social online engagement continues, with more Media Asia, which produced the show. media. In a move that has caused controversy in some circles, Jain reports directly to the ministry instead of to independent broadcast body Endemol opens 1st digital hub in Asia Prasar Bharati. Local daily, The Times Local adaptations to follow Michelle Phan’s Icon of India, called the reporting structure “unusual”. The move is being viewed by some as an attempt by the ministry Endemol Shine Group has kicked off The Asia initiative kicked off with to usurp Prasar Bharati independence. its digital-first strategy in Asia, Michelle Phan’s lifestyle channel The ministry has denied the allegation, expanding the 18-month-old Icon, which launched in the saying Jain will report to the ministry Endemol Beyond unit to the U.K. and U.S. earlier this on digital media and Prasar Bharati for region and appointing former year. news. The original ministry order said Jain Mindshare Singapore exec Local versions of global would report directly to the ministry “for Christopher Smith as head digital formats will follow. all purposes”. of digital and branded Details have not been content. disclosed. The newly opened Endemol Beyond From page 1: Suits Endemol Beyond is will also create new produced by Sebastian Dong Hun Lee headquartered in Singapore original programmes and David Kim of EnterMedia Contents, and comes under Endemol for Asia. who are represented by WME. Lee and Shine’s Asia managing Endemol’s network Kim were responsible for the U.S. adapta- director Fotini Paraskakis, of global digital tions of Korean hit scripted series, My Love with a “working closely” video channels has from Another Star and Good Doctor. relationship with Endemol more than 71 million Suits debuted on USA Networks in 2011 Beyond International subscribers and and is now in its fifth season. managing director Georg 1,520 million video The Korean deal was closed by Asia di- Ramme. views since it launched rector format sales liaison, Linfield Ng, and in November 2013. Yvonne Pilkington, NBCUniversal Interna- Michelle Phan tional’s SVP formats and production. © Stefanie Keenan Photography

contentasiasummit.com facebook.com/ContentAsia @contentasia c ntentasia Singapore 2-4 September 2015 creating whole new conversations about content in Asia Please contact CJ Yong at [email protected] or +65 6846-5987 for information c ntentasia 1-14 June 2015 Out now! Page 8. C NTENTASIA

SATELLITE 2015

1. Satellite_Cover.indd 1 ContentAsia...in print+interactive 14/5/15 18:18:35

Find us at CommunicAsia and Broadcast Asia or click here for the online issue

For editorial info, contact Janine at [email protected] To advertise in any of ContentAsia’s publications or online, contact Masliana at [email protected] (Asia, Australia and Middle East) or Leah at [email protected] (Americas and Europe) c ntentasia interview 1-14 June 2015 Page 9.

ContentAsia’s regular interview talks to people doing big and bigger things to move the industry forward. Janine Stein talks to food stylist Janice Poon about setting the table for Hannibal.

What do you think is the best way to fry a human leg? Is veal or pork closest to human flesh? Where does one source fin- gers? How will beef, lamb or goat organs look – or not – on screen? Too dark and bloody? Not bloody enough? Is there such a thing, in the real world, as an ed- ible snail shell? If a lobster were to hatch, would it be from a cantaloupe? Enter Janice Poon, artist and food stylist for Sony Pictures Television’s original se- ries, Hannibal, starring Mads Mikkelsen as Hannibal Lecter and Gillian Anderson as his psychiatrist Bedelia Du Maurier. Sea- son three, which opens with the two on the run in Europe, premieres on AXN in Asia on 5 June in prime-time slots across the region. Across three seasons, Poon has found Janice Poon answers to questions she never dreamed she would ever ask or be asked, never adds. She describes pig organs as “lovely has to fake it – edibly. Marzipan model- mind have to answer. and pink and fresh”, compared to beef, ling is always a good option. “It’s not just ‘oh, fry the leg’,” she says. lamb or goat, which are “bloody, purple “I have to think of what the actors can “A leg would be very tough. There’s not a and blotchy”. And, clearly, not nearly as eat, and give them something that isn’t lot of fat on it. If you were in a position to cinematically desirable. over spiced, that they aren’t going to cook a leg, you would want to slow cook Her choice of ingredients “goes back to have to chew. All of that has to get fac- it,” she says. what I’m aiming for with Hannibal’s food tored in,” she says. Her job, she says, “is to help actors say – that it be lovely and you think ‘that’s Every item on the table is deeply root- their lines in a way that is meaningful. If so pretty and attractive. You know it’s not ed in the script. “It’s very much like when the food somehow snaps them out of right but it’s appealing so that gives you you are writing, every word has to have a character or it doesn’t seem right, then I that sense of unease”. reason to be there. So it is with the food. It have messed up”. All the dishes on Hannibal’s table have needs to inform the viewer about Hanni- Poon uses pork a lot, because it’s light to be “innovative and cinematic with lots bal, about how he feels about who he is and closest to viewers’ perception of of subtext,” Poon says. “The show is so well sharing the meal with, who is eating and what human flesh looks like. “There’s a known for the subtext, layers and layers of being eaten.” perception that human flesh (because meaning and we are lucky to have fans The hardest thing Poon has ever had to it’s never meat, only flesh) is like veal and who like to delve into that and get to the do on set is in the second half of the new pale, even though it isn’t really,” she says. bottom of the references,” she adds. season. It’s dinner and the script calls “Most human muscles are slow twitch If she can’t get hold of what she needs for something grey and unappetising. compared to quick twitch, which means for real, such as, for instance, tiny birds “That’s the hardest thing for me to do – dark meat rather than light meat,” Poon that would be illegal to kill and cook, she make it hideous”.

Wh atsYoursto r y c ntentasia 1-14 June 2015 Page 10.

Who was at... this year’s L.A. Screenings

Nicole Sinclair, CBS Studios International; Jeff Selamutu, iflix; Jane Lynch,Angel From Hell (CBS Studios); Poh Lin Ho, Vision Plus Entertainment, Malaysia; Mag- gie Lawson, Angel from Hell (CBS Studios)

Back: Sandie Lee, Rewind Networks; Priyanka Chopra, Quantico (Disney/ ABC); Carol Sun, Disney; Michele Schofield, A+E Networks Asia; Jennifer Avi Himatsinghani, Rewind Networks; Sandie Lee, Rewind Networks; Batty, RTL CBS Entertainment Networks. Front: Jonas Engwall, RTL CBS Enter- Priyanka Chopra, Quantico (Disney Magdalene Ew, HBO Asia tainment Networks; Amit Malhotra, Disney ABC)

Nisa Sittasrivong, Arthit Promprasit, TrueVisions Agnes Rosario, Astro Malaysia; Ryan Choi, Disney Thailand; Maggie Lawson, Jane Lynch, Angel from Janet Eng, Disney; Junaida Said, Astro; Virginia Hell; Attaphon Na Bangxang, TrueVisions Thailand Lim, Sony Pictures Television Networks

Ricky Ow, Marianne Lee, Turner Broadcasting Grace Chen, Charis Entertainment; Cyrus Farrokh, Alfred Enoch, How to Get Away with Murder; Max Richards, Electus International Michele Schofield, A+E Networks Asia party pics brought to you by c ntentasia formats 1-14 June 2015 Page 11.

ContentAsia’s regular section, ContentAsia Formats, looks at formats and format development in Asia, including new seasons, series and trends and what these mean to channels, producers and the overall formats industry in the region.

Infinite Challenge

The first Chinese version of Korea’sInfinite Challenge, premieres in October this year. The variety/comedy format will air on CCTV’s CCTV-1 from 8pm-9pm on Sundays for 12 weeks. The format deal with Korea’s Munhwa Broadcasting Corporation (MBC) was brokered by Star China International Media. The China series is being produced by Starry Production (The Voice of China, China’s Got Talent, So You Think You Infinite Challenge, MBC Can Dance), a subsidiary of Star China. The format deal is the first distribute the it made us think differently but I believe collaboration between the three format was made since we are working with the original companies. i n D e c e m b e r production team, it will make a real The format features six 2015. difference in the quality of our content,” Sooyoung Ahn, comedians competing to win MBC “Infinite Challenge Yin adds. the challenge of the week. is very difficult to The other production challenge is Challenges in Korea include Yes Vivian Yin, format because, like the title, every language, says Ahn. About 30 people are Starry Production or No, where participants are given day is a new challenge. We thought involved in translation on the China set. a series of choices during a trip and the best way to deliver the same Created by MBC producer Kim Tae-ho, end up either walking or riding in luxury; quality in China as in Korea was to share the Korean format reached its highest and My Ugliest Friend, where friends are everything,” says MBC’s senior producer, TVR of 31.83 on 19 Jan 2008 (source: TNS, nominated to compete in, for instance, Sooyoung Ahn. He adds that the high capital regional, provided by MBC). The ugliest first-thing-in-the-morning pictures. costs of flying producer/production teams record-breaking episode had the Infinite The weekly games/challenges for the is likely to be taken out of simpler formats, Challenge cast participate in historical Chinese version will be based on the such as The King of Masked Singer, in drama Lee San, says Haewon Chin, MBC’s Korean version’s nine-and-a-half-year line- MBC’s catalogue. deputy director, global business. up and customised for local tastes and Starry Production’s Yin says the biggest After almost 10 years together, the lifestyles, says Yin. challenge is the rise of copycat formats in Korean team has shared engagements, Infinite Challengeairs Saturdays at 6.25pm China. “Good ideas are over-consumed weddings and births with reality audiences. on MBC. 430 episodes had been broadcast in the market,” she says. “Given that there “After almost a decade, Infinite Challenge by 30 May 2015. The show debuted on are currently two similar formats [slated to has developed a rather special connection MBC in May 2006, and the decision to premiere first before Infinite Challenge], with Korean viewers, Anh says. c ntentasia FORMATS at the ContentAsia Summit 2015 3 September 2015. Be included. Contact Malena at [email protected] c ntentasia platforms 1-14 June 2015 Page 12.

In ContentAsia’s regular section on up-and-coming online platforms in Asia, Malena Amzah speaks to Erkhembaatar Mungungadas, chief technology officer of Mongolia’s over-the-top television service OnAir.

all its content and services. The plan is to start a premium package for MNT5,000/ US$2.60 a month for TV archives and premium content (without ads) soon. The free services will continue to include streaming of all live TV channels and se- lect movies and videos (with ads). The offering 40 live local TV channels, 14- day TV archives (drama, kids, documen- taries), music videos and movies. Most of the offerings are local content. Interna- tional titles include localised format Mil- lion Dollar Money Drop on Edutainment TV and movies A Family Portrait, Step, Be My Valentine, Dersu Uzala and Only Old Men Are Going To Battle. New titles added monthly 50 Top shows NBA (SportBox HD chan- nel), Korean drama Jang-Bo Ri is Here! What is OnAir? OnAir is an OTT TV service Erkhembaatar Mungungadas, Chief (Edutainment TV) and Mongolian wres- trial launched in February 2015 in Mon- Technology Officer tling competitions (TV9). golia by KhulanContent, a subsidiary The aim “OnAir fills the technological gap Social media “We are on Facebook to of Mongol Mass Media Group, offering between digital content creators and promote our offerings, update our move- mostly local TV series, movies and music end users.” ments and to get feedback.” via Android TV, Chromecast and other Average viewing time Approximately 20 Challenges “OnAir is technically chal- internet-connected devices. The service minutes daily per user lenged by the existing bottlenecks in is accessible to anyone anywhere. Upgrades In the process of developing server capacity and network band- How it all started Initially established on an app upgrade to include remote width. We plan to upgrade our serv- 10 July 2005 as a live streaming service features on wearables (smart- ers’ network bandwidth from of local TV channels, movie and audio watches, Apple Watch, Android 1Gbps to 10Gbps and connect content for Mongolians living abroad. Wear) and connected car sup- to MIX (Mongolian Internet Ex- The service ceased in April 2008 due to ports (Android Auto and Ap- change), a centralised switch the economic crisis and the penetration ple’s CarPlay) for all Mongolian ISPs.” of massive global streaming services such Number of users Since trial, Priorities “We will continue as YouTube, which also launched in 2005. OnAir has 15,000 registered ac- to improve our network band- Following that, the OnAir team worked on counts. Erkhembaatar width capacity and engage in Mungungadas, various streaming/IPTV projects including Target audience “Mainly all inter- Khulan Content P2P streaming technology to in- www.voodoo.mn (Entertainment Social net users in Mongolia.” Mongolia crease concurrent user connec- Network) and Univision Anywhere (an ex- had 1.9 million internet users, 1.7 million tions. We’ve also just invested US$50,000 tension of Univision IPTV). The OnAir team smartphone users and 127,000 IPTV sub- in network router and equipment up- of eight members decided to relaunch scribers in 2014 (source: Communication grades to 10Gbps modules.” the service in 2014 and took about a year Regulatory Commission of Mongolia). What do you think is the biggest impact to develop and launch the beta version 2015 take-up expectation 400,000 reg- on the OTT industry in Asia in the next 12 in February 2015. istered accounts (free accounts) and months… “The biggest impact would be Who is driving the initiative... Amundra 40,000 premium subscribers the penetration of Netflix into new coun- Amartuvshin, Chief Executive Officer; Price/plans OnAir is offered for free for tries especially the Chinese market.” c ntentasia schedules 1-14 June 2015 Page 13.

ContentAsia Schedules – a look at scheduling strategies around the region. RTL CBS Extreme HD

Date 4-May-15 5-May-15 6-May-15 7-May-15 8-May-15 9-May-15 10-May-15 Day/Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday Walker, Texas Ranger Hole in the Wall U.S.A.: Hole in the Wall Walker, Texas Ranger Walker, Texas Ranger Walker, Texas Ranger Walker, Texas Ranger 7.00pm S7: Showdown at GA Peaches Vs NY U.S.A.: Skinny Minis Vs S7: The Day of S7: Black Dragons S7: Soldiers of Hate S7: The General’s Casa Diablo: Part 1 Meatballs Bountiful Beauties Cleansing (1998) (1998) (1998) Return (1998) 7.30pm (1998) Clitpomaniacs S5 Clitpomaniacs S5 8.00pm World’s Craziest Fools (2011) Clitpomaniacs S5 Clitpomaniacs S5 The Xtreme Collxtion 8.30pm Fear Factor U.S.A. S5: Fear Factor U.S.A. S5: Fear Factor U.S.A. S5: Fear Factor U.S.A. S5: Fear Factor U.S.A. S5: (2013) Catching Hell S1: Best Friends 2 Show Co-ed Models Show Thanksgiving 4 Stunt Tarzan Semi To Semi Christmas Shox (2004) The Xtreme Collxtion Shark Thirty (2014) 9.00pm (2004) (2004) Show (2004) (2004) (2013) Weekend Catch Up: 9.30pm Cliptomaniacs S5 (2013) Weekend Catch Up: Killer Magic: Food Kingdom: Eat Your Killer Magic: Food Weekend Catch Up: 10.00pm Ultimate Force S1: Own Cooking Hawaii Five-O S2: Mai Kingdom S1: Eat Your NCIS LA S3: Exit (2014) Killer Magic: Sport Killing of a One-Eyed Ka Wa Kahico (2011) Own Cooking (2014) Strategy (2011) Killer Magic: Sport 10.30pm Bookie (2002) Deadliest Warrior: Deadliest Warrior: (2014) Gladiator Vs Apache Viking Vs Samurai 11.00pm (2009) (2009) Ghost Adventures Ghost Adventures S2: Ghost Adventures S2: Ghost Adventures Ghost Adventures S2: S2: Eastern State Magnolia Plantation Moon River Brewery S2: Ancient Ram Inn Weekend Catch Up: Weekend Catch Up: Poveglia Island (2009) 11.30pm Penitentiary (2009) (2009) (2009) (2009) Ultimate Force: Killing Hawaii Five-O S2: Mai of a One-Eyed Bookie Ka Wa Kahico

Drama: 11hrs/31% Factual/comedy: 2.5hrs/7% Format: 8hrs/23% Factual/horror: 5hrs/14% Magazine sports: 5.5hrs/16%

Factual/adventure: 1hr/3% Factual/history: 2hrs/6%

Date 1-Jun-15 2-Jun-15 3-Jun-15 4-Jun-15 5-Jun-15 6-Jun-15 7-Jun-15 Day/Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday 7.00pm Hole in the Wall U.S.A. Hole in the Wall U.S.A. Walker, Texas Ranger Walker, Texas Ranger Walker, Texas Ranger Walker, Texas Ranger Walker, Texas Ranger Clitpomaniacs S5 Clitpomaniacs S5 7.30pm S8 (1999) S8 (1999) S8 (1999) S8 (1999) S8 (1999) (2013) (2013) Clitpomaniacs S5 Clitpomaniacs S5 8.00pm World’s Craziest Fools (2011) (2013) (2013) The Xtreme Collxtion The Xtreme Collxtion 8.30pm Fear Factor U.S.A. S4 Fear Factor U.S.A. S4 Fear Factor U.S.A. S4 Fear Factor U.S.A. S4 Fear Factor U.S.A. S4 (2013) (2013) (2003) (2003) (2003) (2003) (2003) The Xtreme Collxtion The Xtreme Collxtion 9.00pm (2013) (2013) Weekend Catch Up: 9.30pm Cliptomaniacs S5 (2013) Weekend Catch Up: Killer Magic Kingdom (2014) Weekend Catch Up: 10.00pm Hawaii Five-O S2 Ultimate Force S2 Killer Magic (2014) Kingdom S1 (2014) NCIS LA S3 (2011) Killer Magic (2011) (2003) 10.30pm Killer Magic (2014) Deadliest Warrior Deadliest Warrior 11.00pm Ghost Adventures S5 Ghost Adventures S5 Ghost Adventures S5 Ghost Adventures S5 Ghost Adventures S5 Weekend Catch Up: Weekend Catch Up: 11.30pm (2011) (2011) (2011) (2011) (2011) Ultimate Force S2 Hawaii Five-O S2

Drama: 11hrs/31% Factual/comedy: 2.5hrs/7% Format: 8hrs/23% Factual/horror: 5hrs/14% Magazine sports: 6.5hrs/19%

Factual/history: 2hrs/6% Channel’s primetime starts from 9pm Source: RTL CBS Asia Entertainment Network Note: Schedules correct as of 29 May 2015

RTL CBS Asia Entertainment Network is president, Jennifer Batty, says “magic has competing against each other) and sticking to magic to help drive penetra- been incredibly successful for us, our au- Close Up Kings (the adventures of three tion of the male-skewed RTL CBS Extreme dience loves a great magician”. magicians Magick Balay, Loki and John- HD channel. The line-up includes Criss Angel, Cosen- ny Blaze, who also happen to be best A year on, the Singapore-based region- tino, Troy and Dynamo, along with new friends). al network’s programming executive vice series such as Killer Magic (five magicians More on page 14 c ntentasia schedules 1-14 June 2015 Page 14.

Kingdom season one

From page 13: Schedule About 31% (11 hours) of the 7pm-12am Extreme’s content philosophy schedules for the first weeks of May (4-10 hasn’t shifted much from the original May) and June (1-7 June) were drama concept – a male-focused mix of series. “action series, extreme sports, action The prime-time drama slot runs Mondays reality programmes, extreme factual to Thursdays from 10pm to 11pm. Prime- programming and masters of illusion”. time dramas are mainly mixed martial arts Titles leading this year’s line up include and police/crime shows – 2011’s Hawaii Kingdom, a mixed-martial arts family Five-O season two (Monday), Kingdom drama series starring Nick Jonas; season one (Tuesday), NCIS Los Angeles season two premieres in Asia later season three (Wednesdays), and this year within a week of the Ultimate Force (Thursday, season U.S. telecast. one in May, two in June). Upcoming titles include Late 1990s Chuck Norris classic, Halo: Nightfall, a science- Walker, Texas Ranger, is stripped fiction series based on popular at 7pm Mondays to Fridays. game franchise Halo, along with Formats, which filled 23% (8 Halo: Nightfall a new season of factual show Jennifer Batty, RTL CBS hours) of the two weekly sched- ends is mostly catch-ups of the week- Asia Entertainment Speed with Guy Martin; Bear Network ules, are reality/competiton- days’ programmes. All Extreme shows Grylls: Mission Survive, featuring based Fear Factor (season four in come with catch-up rights. Bear Grylls and eight celebrities on a 12- May and season five in June),Hole in the Like all regional channels, Batty’s chal- day survival missison; MMA reality series Wall U.S.A. and Killer Magic. lenges include balancing viewer tastes Wimp 2 Warrior; and feature-length Extreme sports (The Xtreme CollXtion, across the regional feed. “Shows that documentaries I am Evil Knievel and I am Cliptomaniacs) and factual series (World’s might not be perfect for Singapore, Phil- Steve McQueen. Craziest Fools, Ghost Adventures) filed the ippines and Malaysia, may not be as First and exclusive rights continue to be rest of the May and June slots. suitable for other territories like Indonesia a mainstay of the channel, Batty says. The 7pm to midnight band on week- and Thailand,” she says. 1-14 June 2015 page 15. c ntentasia 1-14 June 2015 Page 16.

Nielsen ups Johnson “Winter is coming”, satellite industry told to head Asia Asia bosses agree to “emphasise strengths”

Asia’s satellite industry is facing a long al, but we have to be able to fund those Nielsen, has appointed Craig Johnson to dark winter, industry leaders were told projects,” Wade said. head up its Reach portfolio in Southeast during Casbaa’s one-day Satellite In- Pricing is clearly an issue that continues Asia, North Asia and dustry Forum in Singapore on Monday (1 to divide the industry. Pacific. June). ABS co-founder and chief executive, The new Sydney- “The winter of satellite is coming,” APT Tom Choi, said the satellite industry had based role includes Satellite executive vice president, Huang to find ways to lower costs. “Every other television audi- Baozhong, told delegates, using an anal- industry has lowered their costs per bit… If ence measurement ogy from HBO Original series Game of you decrease your price you will find more (TAM), radio audi- Thrones. customers,” he said. “We are not pricing ence measurement Huang said the situation was partly unsustainably... You would be shocked at (RAM), Consumer & Media View and ad- driven by oversupply of capacity and how low we can drop our prices and still vertising measurement (AIS). because demand had not picked up as maintain profitability,” he added. Johnson, who joined Nielsen in 2006, expected. He also said satellite opera- “All our satellites are new builds, and shifts from South Africa, where he head- tors were failing on the price side in both all have been built so that the price ed up Nielsen’s Watch business. Africa and Asia, giving way to terrestrial per megabit can be as low as possible. competition. Pricing will have to drop in order for our “I do not deny that future demand is company to grow. If we don’t decrease From page 1: Satellite there, but it will take time long time. How our prices we aren’t going to be able to to expand in the medium term is a chal- grow the market,” Choi added. with about 80 channels. lenge,” he said. New hybrid HTS (high throughput satel- The ABS platform will be offered from AsiaSat president and chief execu- lite), ABS-8, which launches in late 2017, the ABS-2 satellite. tive, Bill Wade, said the next 12 months will introduce dramatically lower pricing. Speaking on the sidelines of this year’s would continue to be competitive, with Choi said major telcos had already Casbaa Satellite Industry forum in Sin- demand increasing from pockets in the signed up. “At these pricing levels, we gapore, Choi said ABS was focusing on region “but flat elsewhere”. are more competitive than microwave” areas “where we can be competitive in “We should emphasise our strengths”, and will allow customers to go into areas the long term”. including point-to-multipoint video dis- where they haven’t been able to access This includes investing in and creat- tribution, Wade said, adding that it was before, he said. ing direct-to-home projects for specific “discouraging” to see some operators Choi also said the industry’s biggest countries. slashing prices for video when clients challenge was giving investors a realistic ABS “will control everything... including would be willing to pay more. view. “We have to do a better job as a set-top boxes”, Choi said. Wade said competition had increased community to communicate with inves- Choi said India currently has 35 million dramatically, and that the market was tors, to give advice on what is actually boxes not connected to DTH services. reaching an unsustainable position. This realistic and what is not,” he said, adding The new platform comes about six put the industry at risk. that “fanciful projects that promised a lot months after ABS appointed India satel- “We need to be able to provide ca- and failed” and “spectacular failures” lite/cable veteran Rajiv Khattar as presi- pacity longer term at more competitive resulting in massive losses were detrimen- dent for South Asia. prices in order to compete with terrestri- tal to the entire industry. c ntentasiaTECH Technology for content people Be included. Contact Masliana at [email protected] or +65 6846-5988 for advertising & Malena at [email protected] for editorial info c ntentasia 1-14 June 2015 Page 17.

From page 1: Media Partners Asia report consolidating their operations in the even sharper as revenue grew only 4.9% market”. (to US$14.8 billion) in 2014, versus a 9.4% Korea is presently dominated by CJ C NTENTASIA increase in 2013. E&M, which has close to 35% share of MPA projections indicate an improve- pay-TV channel revenues. Editorial Director ment and modest growth acceleration Since 2014, foreign broadcasters are Janine Stein in 2016 and 2017, with a gradual decel- allowed to own and operate Korean Assistant Editor eration thereafter. channels 100%. New acquisitions are Malena Amzah The research covers affiliate fees re- expected in the channel space over [email protected] tained by pay-TV channels as well as lo- the next one to two years. Research Manager cal and pan regional ad sales. In India, pay-TV channel prospects CJ Yong MPA’s new figures show a soft pay-TV are “growth-oriented but delays and [email protected] advertising market in Australia, Japan lack of hygiene associated with digi- Editorial Research and across much of Southeast Asia in talisation have adversely impacted Aqilah Yunus [email protected] 2014, with only India offering some re- the market,” MPA says. Design spite. MPA projections suggest a 12% CAGR Rae Yong “Subscription fees for pay-TV channels in pay-TV channel revenue between also moderated across the board with 2014 and 2019. Associate Publisher significant deceleration in Indonesia “Such growth may help provide a (Americas, Europe) and VP, and Thailand,” the report said, adding: foundation for new entrants and ac- International Business Development “In general, prospects have been dam- quisitions in India across sports, region- Leah Gordon aged by uneven macro fundamentals, al entertainment and movies”. [email protected] structural dynamics and currency de- Taiwan and Japan offer scale but Sales and Marketing (Asia) preciation”. revenue growth is marginally above Masliana Masron MPA forecasts suggest a 6% CAGR be- flat in both markets. Japan in particu- [email protected] tween 2014 and 2019, with pay-TV chan- lar is challenged by the growth of OTT. To receive your regular free copy nel revenues reaching US$26.5 billion The largest and most growth-orient- of ContentAsia, by 2019 and thereafter growing to top ed markets for affiliate fee growth will please email US$31 billion by 2023. be India, Australia and Korea. [email protected] There remains significant opportunity In Southeast Asia, Malaysia and the for existing pay-TV broadcasters and Philippines offer the most growth and Published fortnightly by: content providers in Australasia, India, scale. Content costs will rationalise Pencil Media Pte Ltd Korea and parts of Southeast Asia. quite significantly in Japan, Singapore 730A Geylang Road “However, the opportunity is also lim- and Thailand. Singapore 389641 ited by operator consolidation and in- Subscription fees across both brand- Tel: +65 6846-5987 vestment in self-produced channels, ed channels and VOD will be robust contentasia.tv asiacontentwatch.com over-fragmentation across key genres, in Australia and Korea, while digitali- and – in certain instances – prohibitive sation will provide material upside for Copyright 2015 Pencil Media Pte or restrictive regulations,” says executive pay-TV channels in India. Japan will re- Ltd. All Rights Reserved. director Vivek Couto. main large but growth will be margin- MICA (P) 111/06/2013 MPA says China is challenging “be- ally below flat. cause of continued regulation of the Over the long term, there are signifi- pay-TV industry but there are growing cant opportunities across subscription opportunities across on-demand win- and advertising-based online video plat- dows for online video and digital pay-TV. forms, although these have yet to scale Content owners such as Disney, Discov- beyond Australia, China and Japan. c ntentasia ery, Fox and HBO, among others, have With this future reality also comes the Daily news with started to benefit”. opportunity for broadcasters to reach ContentAsia Insider In Korea, which MPA describes as “a out to consumers directly through cen- email [email protected] fiercely competitive market”, the future tralized platforms, anchored to key for subscription details offers “decent profitable growth for brands, or through joint ventures with players such as Fox and Turner, who are pay-TV and broadband operators.