SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES 2015 The World’s Largest Association of Electronic Journalists Headlines Start Here.
SAVE THE DATES FIRST AMENDMENT AWARDS EXCELLENCE IN JOURNALISM EDWARD R. MURROW AWARDS March 11, 2015 September 18-20, 2015 October 12, 2015 Grand Hyatt Hotel World Center Marriott Gotham Hall Washington, DC Orlando, FL New York City www.rtdna.org ABOUT The Radio Television Digital News Association (RTDNA) is the world’s largest professional organization exclusively serving the electronic news profession. RTDNA members include local and network news executives, news directors, producers, reporters, digital news professionals, as well as educators and students. Founded as a grass roots organization in 1946, OUR MISSION RTDNA works to protect the rights of electronic journalists in the courts To support radio, television and digital and legislatures throughout the country, promotes ethical standards in journalists in fostering professional the industry, provides members with training and education and honors excellence, developing high ethical outstanding work in the profession. standards, encouraging diversity and maintaining vigilance in the protection Joining RTDNA says you’re concerned about First Amendment and Freedom of Information issues, journalism ethics, improving news of First Amendment rights. coverage, implementing new technologies and issues important to the news industry and America’s right to know. Our members help shape the future of our profession and we protect their interests by advocating on their behalf and lobbying in their interest. OUR VISION To be the preeminent membership organization dedicated to advancing ABOUT The Radio Television Digital News Foundation and supporting the electronic provides training programs, seminars, journalism community. scholarship support and research in areas of critical concern to electronic news professionals and their audience.
As the educational arm of the Radio Television Digital News Association, CONTACT US RTDNF offers professional development opportunities for working and For more information or to become a aspiring journalists and journalism educators. The Foundation’s primary sponsor, exhibitor or advertiser: objectives include: • Promoting discussion of ethics and integrity in news coverage Holly Rose • Developing leadership skills among news professionals and sound Industry Relations and Sponsorship Manager management practices in news organizations Direct: 856.380.6890 • Encouraging diversity in news organizations and in news coverage Mobile: 973.670.7977 • Assessing the impact of technological change on the news industry Email: [email protected] • Fostering exchanges of ideas and perspectives at the local, national and international levels • Supporting U.S. First Amendment rights, worldwide press freedom and the public’s right to know
2 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES WHO WILL YOU REACH? 1,000 members all specializing in television, digital and radio electronic journalism: Connect|Engage|Innovate • News Executives • Producers Should You be Marketing to Electronic News Professionals? • TV and Radio News • Reporters If your organization addresses or works in any of the Directors • Educators following categories, the answer is YES! • Stations and • Students Broadcast Networks • Government • Online and Web Associates News Broadcasting Motion Graphics/Design, Music Production News Professionals • Suppliers Online, Social Media and Apps Newsroom/Weather Publishing, Digital Magazines, Software, Ticker Displays Marketing and Ad Agencies OUR MEMBERSHIP Camera/Video Members by Title and Seniority Talent Agencies, Employers Equipment, Production and Recruiters and Distribution
9% News Executives 45% Universities and Educational Web Hosting and Virtual 8% Managers, Staff 38% Institutions Servers 45% Students 9% Communications Law Firms Live Uplink Equipment and Service Industries 38% Educators 8% Data Centers, Cable Set Design and Construction Services and Hardware
Members by Category 1% 4% TV News Directors, Managers, Staff 42% 5% Radio News Directors, Managers, Staff 16% 8% Other (life members, new professionals, suppliers) 14%
10% 42% Students 10% Educators 8% 14% Online News Professionals 5% 16% News Associates 4% Government Associates 1%
WWW.RTDNA.ORG 3 SAMPLING OF RTDNA/F SUPPORTER HISTORY TABLE OF CONTENTS ABC News CQ Press College LG Raycom Media AccuWeather CUNY Grad School of Live U, Inc. SAG American Insurance Journalism Market Wire Smart Recruit RTDNA Supplier Membership Program...... 4 Association Devlin Design Group Medill Northwestern Social News Desk American Petroleum Dial Global Missouri School of Teen News 2015 RTDNF First Amendment Awards...... 5 Institute National Center for Journalism The Associated Press Angie’s List Business Journalism NAB The NWT Group 2015 Edward R. Murrow Awards...... 6 Anti-Defamation League Dow Jones News Fund, Napoli Management Toyota Baron Services Inc. National Association of Tribune Excellence in Journalism (EIJ15)...... 7-10 Bloomberg Edelman Broadcasters TVU Networks Boston Globe Eli Lilly NBC News Channel Unity Bowling Green St. U ESPN NewsProNet Houston Law Center Sponsorship Packages...... 7 Broadcast Interview Flare Code LLC Newsroom Solutions Univision Brand Exposure...... 8 Bureau of Labor Statistics Ford Motor Nexstar UPS Business Technology Fox Nickelodean US Chamber of Literature & Message Distribution...... 9 Inc. Franklin Center Nielsen Commerce CBS News & Radio FX Design Group N.S. Bienstock US Dept of Energy Events...... 9 CEA Gannett Ohio University Vericorder Clear Channel GEICO Patch.com Warner/Chappell Advertising Opportunities...... 10 CNN Newsource General Motors Peabody Awards Production Music College Press Generation Technology Phillip Merrill (UMD) Washington State U Exhibit/Recruiting Opportunities...... 10 Columbia University Corp. Phrma Weather Central Journalism School Google Politico Weather Metrics RTDNA Year-round Marketing & Advertising...... 11 Comcast Hearst Television Polsinelli Group Wiley Rein, LLP Consumer Electronics Investment Company Post Newsweek Website Advertising...... 11 Assn Institute Production Suite Cox Media Group JSTOR Quinnipiac U eNewsletter Advertising...... 11 Webinar Series...... 11
BENEFITS OF THE PROGRAM INCLUDE: PARTNER WITH RTDNA • Access to the RTDNA membership list for a 1X use • Member Spotlight in one issue of RTDNA’s Weekly Join RTDNA as a Supplier Member - $535 Annually Rundown eNewsletter, to include logo, 50 word organizational description, and link to URL of choice RTDNA’s Supplier Membership Program has been designed for companies that are • Subscription to RTDNA electronic communications providing products and/or services to the electronic journalism industry; or that utilize • Web and social media “brag badges” the RTDNA membership for business purposes. Membership is for the company/ • 10% discount on advertising in all of RTDNA’s electronic organization and includes one contact person designated to receive communications. communications Additional staff can be added for $110 each. • Organizational listing in Membership Directory • Inclusion in the Passport 2 Prizes raffle program, a booth traffic-driver at Excellence in Journalism (EIJ)
4 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES First Amendment Awards MARCH 11, 2015 | GRAND HYATT HOTEL | WASHINGTON, DC The RTDNF First Amendment Awards honor individuals and organizations for their outstanding work supporting our First Amendment freedoms. Your sponsorship support goes towards training programs on a variety of important topics, from media ethics to improving reporting, better newsroom management and advancing international journalism. It also provides much-needed scholarship support to outstanding college students pursuing media careers. RTDNF is a 501 (c) 3 educational foundation and contributions and sponsorships are tax deductible, as permitted by law.
Sponsorship Tables at FAD Dinner Program Digital Mailings Package & FAD Promotions: Awards and Advertising and and Editorial RTDNA Digital Promotions Investment On-line and On-site Tickets* Placement** Coverage Level
Full Page Ad Linked logo on the event web page, Logo on RTDNA.org home page for 3 Inclusion in all invitation Diamond Two (2) Tables of 10 4-color logo and listing in printed program and weeks, exposure over social media and in mailings and press $25,000 Accolades from the podium with projected Daily Communicator for 3 weeks Prominent Location release distribution Premium Positioning logo (15 issues)
Logo on RTDNA.org home page for 2 Full Page Ad Inclusion in all invitation Linked logo on the event web page, Platinum weeks, exposure over social media and in One (1) Table of 10 4-color mailings and press logo and listing in printed program and $15,000 Daily Communicator for 2 weeks release distribution Accolades from the podium (10 issues)
Logo on RTDNA.org home page for 1 Half Page Ad Inclusion in all invitation Gold Linked logo on the event web page, logo week, exposure over social media and in One (1) Table of 10 4-color mailings and press $10,000 and listing in printed program Daily Communicator for 1 week release distribution (5 issues)
Logo on RTDNA.org home page for 1 Silver 50% Discount on Dinner week, exposure over social media and in One (1) Table of 10 Logo and listing in printed program $6,000 Program Advertising Daily Communicator for 1 week (5 issues)
Friend 25% Discount on Dinner Two (2) Tickets Listing in printed program 15% discount on Digital Advertising $1,000 Program Advertising Make an Impact & Create a Memorable and Lasting Impression! Exclusive Sponsorship & Branding Opportunities: • Sponsor the pre-dinner Cocktail Reception Dinner Program Advertising: • Branded gift item/parting favor for each guest • Full Page, 4-color $2,000 • Signature drink served at pre-dinner Cocktail Reception • Half Page, 4-color $1,500 • Centerpiece sponsor, customized with logo • Branded dessert sponsor, customized with logo
*Individual tickets can be purchased for $375 each **Premium positions based on availability and designated first come, first served
WWW.RTDNA.ORG 5 OCTOBEREdward 12, 2015 R. | GOTHAM Murrow HALL | NEW YORKAwards CITY The Murrow Awards are nationally recognized for honoring the best in the business! Since 1971, RTDNA has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards. Murrow’s pursuit of excellence in journalism embodies the spirit of the awards that carry his name. Murrow Award recipients demonstrate the excellence that Edward R. Murrow made a standard for the electronic news profession. Sponsorship Dinner Program Digital Mailings Package & Tables at Murrow Murrow Promotions: Advertising and and Editorial RTDNA Digital Promotions Investment Awards and Tickets* On-line and On-site Placement** Coverage Level Linked logo on the event web page, Two (2) Tables of 10 Full Page Ad Inclusion in all invitation Logo on RTDNA.org home page for 3 weeks, Diamond logo and listing in printed program 4-color mailings and press release exposure over social media and in Daily $20,000 and Accolades from the podium with Prominent Location Premium Positioning distribution Communicator for 3 weeks (15 issues) projected logo
Inclusion in all invitation Linked logo on the event web page, Logo on RTDNA.org home page for 2 weeks, Platinum Full Page Ad One (1) Table of 10 mailings and press release logo and listing in printed program and exposure over social media and in Daily $14,000 4-color distribution Accolades from the podium Communicator for 2 weeks (10 issues)
Inclusion in all invitation Logo on RTDNA.org home page for 1 week, Gold Half Page Ad Linked logo on the event web page, One (1) Table of 10 mailings and press release exposure over social media and in Daily $9,000 4-color logo and listing in printed program distribution Communicator for 1 week (5 issues)
Logo on RTDNA.org home page for 1 week, Silver 50% Discount on Dinner One (1) Table of 10 Logo and listing in printed program exposure over social media and in Daily $6,000 Program Advertising Communicator for 1 week (5 issues)
Friend 25% Discount on Dinner Two (2) Tickets Listing in printed program 15% discount on Digital Advertising $1,000 Program Advertising Make an Impact & Create a Memorable and Lasting Impression! Exclusive Sponsorship & Branding Opportunities: Dinner Program Advertising • Sponsor the pre-dinner Cocktail Reception • Full Page, 4-color $2,000 • Branded gift item/parting favor for each guest • Half Page, 4-color $1,500 • Signature drink served at pre-dinner Cocktail Reception • Centerpiece sponsor, customized with logo • Branded dessert sponsor, customized with logo • Step & Repeat logo backdrop wall for photo opportunities • Sponsor of Overall Excellence Awards, Accolades from Podium (listed as Sponsored By...)
*Individual tickets can be purchased for $375 each **Premium positions based on availability and designated first come, first served
6 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES SEPTEMBER 18-20, 2015 | WORLD CENTER MARRIOTT | ORLANDO, FL Excellence in Journalism (EIJ) is a collaboration between RTDNA, The Society of Professional Journalists (SPJ), and The National Association of Hispanic Journalists (NAHJ). Attracting more than 1,500 attendees, EIJ is the premiere annual conference for learning new skills and honing existing ones in the electronic journalism industry. Attendees include news directors, news staff, freelance journalists, educators, students, and suppliers in radio, TV, online and print journalism. EIJ SPONSORSHIP OPPORTUNTIES PLATINUM LEVEL [$50,000] BRONZE LEVEL [$10,000] • Eight complimentary registrations • Two complimentary registrations • Quad booth space (island) at the J-Expo trade show • Half-page, 4-color ad in the program • Banner space in registration area • Insertion of promotional items into tote bags • Sponsor logo printed on tote bag • Sponsorship acknowledgement in all printed material and website • Pre- and Post-conference digital attendee list • RTDNA Supplier Membership included • Full-page, 4-color ad in program • Insertion of promotional items into tote bags • Sponsorship acknowledgement in printed material and website • RTDNA Supplier Membership included PATRON LEVEL [$5,000] GOLD LEVEL [$25,000] • One complimentary registration • Half-page, 4-color ad in the program • Six complimentary registrations • Insertion of promotional items into tote bags • Double booth space at the J-Expo trade show • Acknowledgement in all printed material and website • Banner space in registration area • Full-page, 4-color ad in the program FRIEND LEVEL [$2,500] • Pre- and Post-conference digital attendee list • Insertion of promotional items into tote bags • Recognition in program • Acknowledgement in all printed material and website • 15% discount on ad in the program • RTDNA Supplier Membership included • Insertion of promotional items into tote bags • Acknowledgement in all printed material and website SILVER LEVEL [$15,000] • Four complimentary registrations • Single booth space at the J-Expo trade show • Full-page, 4-color ad in the program • Pre- and Post-conference digital attendee list • Insertion of promotional items into tote bags • Acknowledgement in all printed material and website • RTDNA Supplier Membership included
WWW.EXCELLENCEINJOURNALISM.ORG 7 BRAND EXPOSURE Tote Bags [$20,000] Charging Station [$15,000] Get Silver level benefits Get Silver level benefits Due Date: August 3 Due Date: August 3 Useful for years to come as they are carried into newsrooms, through Charging Stations offer full branding of your company. Their airports and all over the conference with your company logo. capabilities are strong for phones and other hand-held electronics. These stations will be placed throughout the J-Expo floor and charge Conference Wi-Fi [$15,000] fast and will be highly utilized. Get Silver level benefits Photo Booth [$10,000] Due Date: August 3 Get Bronze level benefits Sponsor the wireless internet for all conference-goers. Wi-Fi is a necessity for every journalist! Due Date: August 3 Conference attendees will feel like red carpet celebrities in your Mobile App [$15,000] photo booth! A photographer will be taking pictures and photos will be branded with your company name/logo. Attendees will walk Get Silver level benefits away with photos and great memories! Due Date: July 1 Your company logo is the first thing attendees see each time they Pocket Guide [$5,000] open the conference’s mobile app. It contains everything from the Get Patron level benefits daily schedule, to speaker bios, to exhibitor information, restaurants, maps and more. Due Date: August 3 This handy schedule of events, with your ad on the back cover, is Lanyards [$15,000] perfect for tucking into a pocket or name tag holder. Get Silver level benefits Event Day [$3,500] Due Date: August 3 Live coverage of EIJ15’s social media presence. TV screens located Your company logo will be around every conference-goers neck for around the conference space provide a constant live feed of the entire length of the conference. who said what on the app’s activity feed, photos from attendees, upcoming events. Hotel Key Card [$10,000] Get Bronze level benefits Do you have an interesting App or technology or gadget Due Date: August 3 that journalists would love? Ask about our digital petting Hotel room key cards with your company logo will be given to each zoo, where you can showcase this technology - in a attendee for his/her guest room. “hands-on” friendly manner - within the exhibit hall!
8 WWW.EXCELLENCEINJOURNALISM.ORG 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES LITERATURE & MESSAGE DISTRIBUTION Due Date September 1st General Session Seat Drop [$2,000] Attendee Email Blast [$1,500] Tote Bag Insert [$1,000] Your promotional item will be placed in the Your message, and your logo, will be on the Your message, and your logo, will be sent to tote bags that each attendee receives at the seats for all attending the general session. all those registered for the conference. conference. EVENT Cost Benefit Level Description SOLD to CNN Opportunity to put your name front and center during the Platinum Welcome Reception Newsource conference’s all-important kick-off event. At this closing event, NAHJ will honor the newest inductee(s) to the NAHJ Hall of Fame Gala & El Gran Baile $150,000 Platinum NAHJ Hall of Fame and cap off a successful conference with a grand fiesta. Prominent panelists gather to discuss a topic related to diversity in the $75,000 Platinum and more NAHJ Newsmaker Luncheon news media and/or other industry issues.
RTDNA’s highest honor, the Paul White Award, recognizes lifetime $30,000 Gold RTDNA Paul White Award Reception contributions to electronic journalism.
This exclusive, invitation-only gathering is hosted by NAHJ President NAHJ President’s Reception $15,000 Silver Mekahlo Medina bringing together conference VIP’s and other distinguished guests.
The culminating conference event where inspiring words are spoken by award-winning journalists who have gone above and beyond and $10,000 Bronze SPJ President’s Installation Banquet as a result, set the standard high for all those who strive every day to be a better journalist.
A time to bring together all attendees for some appetizers, drinks, and $10,000 Bronze Networking Event fellowship. Each morning, every conference-goer is in search of their much- Morning Break $7,500 Patron needed caffeine fix. Be the one to provide it as well as an opportunity to chat with attendees as they stop by. Conference-goers are looking for a pick-me-up in the afternoon. Be Afternoon Break $7,500 Patron the one to supply them with a soda and a snack while you have an opportunity for some one-on-one time.
WWW.EXCELLENCEINJOURNALISM.ORG 9 ADVERTISING OPPORTUNITIES
Due Date Cost Description
Ads are available in the guide book that Full Page $2,000 Program Guide July 1st attendees will use on a regular basis for all their Half-Page $1,800 conference needs. For each organizations’ memberships there is an Organizations’ e-Newsletters N/A $1,000 e-Newsletter. RTDNA: 5 days/1 week SPJ: weekly
Homepage leaderboard $1,000 Ads on the conference website, the place where Homepage tower $800 Conference Website N/A all those registered, or thinking about registering, Supplemental leaderboard $600 go for their EIJ info. Supplemental tower $400
Your message will be pushed to all conference Mobile App Push Notifications Sept. 1 $750 app users, like a text message. Your message will be posted to the top of the Mobile App Promoted Post Sept. 1 $500 app’s activity feed for 20 minutes.
EXHIBITOR/RECRUITER OPPORTUNITIES Booth selection is based on first-come, first-served basis. SECURE YOUR SPACE EARLY. All exhibitors will receive a pre and post-conference attendee list.
Comp Full Exhibitor Exhibit Space Cost Registrations Additional Full Exhibitor Registrations
Three (3) comp registrations 10 x 10 Booth $3,000 Per Additional exhibitor registrations can be per company purchased for $220 each
Three (3) comp registrations 10 x 10 Premium Placement $3,500 Per Additional exhibitor registrations can be per company purchased for $220 each
10 WWW.EXCELLENCEINJOURNALISM.ORG 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES YEAR-ROUND MARKETING AND DIGITAL ADVERTISING OPPORTUNITIES
The RTDNA website and e-publications are the foremost information hubs dedicated to the needs of electronic journalists. With over 25,000 unique visits RTDNA WEBINAR SERIES per month, advertisers can cast a wide net and target their most important audiences. News executives, students, and educators in radio, television, $850 PER WEBINAR and digital media visit RTDNA’s site to access the latest news, updates on First Amendment advocacy, cutting edge information on best newsroom RTDNA proudly supports the latest advancements in digital practices, industry research and training, financial reporting, and legal and broadcast news delivery, technology, products and advice. The Daily Communicator and Weekly Rundown e-blasts are sent out services. Partnering with RTDNA on a promotional webinar to over 17,000 people every day, and each week, with important and timely (under the RTDNA banner) is a smart way to further your information, which can include your messaging. organization’s message to both members and non-members of RTDNA, while leveraging network and marketing power. RTDNA webinars focus on the most critical issues, future trends, best practices and next practices facing electronic RTDNA DIGITAL ADVERTISING journalism today. Webinar sponsors develop the content and provide Unique Advertising Opportunities Specifications speakers for their own events. All webinars and their topics, in addition to dates and timing, will be subject to RTDNA approval. Additionally, RTDNA webinars are recorded and RTDNA.org Website IAB 468 x 60 (Top right) archived for on-demand access and all logistics, including • Run of Site Premium Top Rotating Banner Advertising - $1,000 per month the technology platform, is managed internally. IAB Rectangle 300 x 250 • Home Page Rotating Rectangle Advertising - $695 per (Left/Right center or lower right) month RTDNA promotional webinars are marketed via a four (4) week marketing campaign, involving an integrated set of activities RTDNA.org Mobile Website IAB Banner 468 x 60 including: Website listing, e-newsletter mentions, notifications • $400 per month (Scaled to device) on RTDNA social media and networking sites such as Facebook, LinkedIn and Twitter and co-marketing efforts with sponsoring Interstitials and Animated RTDNA.org Premium Rich Media Advertising organization. Webinar Sponsors Receive: Banners/Rectangles available • Pricing and duration on site varies upon request • One (1) logo positioned in the lower right hand corner of each slide with the RTDNA logo at the top. Sponsor to use the PowerPoint template provided by RTDNA for this purpose. Daily Communicator and Weekly Rundown e-blasts Sized Rectangle 200 x 167 • Rectangle Advertising with URL of choice - $550 per week, • One (1) logo, up to a 25 word company description with URL (Right Column) includes 5 Daily and 1 Weekly (6 total issues) and contact information positioned on the closing slide • Lead share of registered participants in the webinar
11 2015 SPONSORSHIP, EXHIBIT AND ADVERTISING OPPORTUNITIES For more information or to become a sponsor or advertiser, contact:
Holly Rose Industry Relations and Sponsorship Manager Direct: 856.380.6890 Mobile: 973.670.7977 E-mail: [email protected]
Visit us: www.rtdna.org