Global Business and Financial Journalism Education Initiative Advancing Business and Financial Journalism Around the World
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Bloomberg Global Business and Financial Journalism Education Initiative Advancing Business and Financial Journalism Around the World ADV ANCINGBUSINESS A NDFIN ANCIALJOURN ALISMAROUND THE WORLD 1 INTRODUCTION Information has the power to transform economies. From reliable data to accurate reporting, access to information plays a critical role in promoting transparency and accountability — ultimately helping to advance markets, inspire new investment and encourage economic development. It was based on these beliefs that Bloomberg was founded over 35 years ago. Global customers rely on us to deliver accurate, real-time business and market-moving information that helps them make critical financial decisions. Timely and accurate reporting of business and financial matters play a critical role in advancing efficient markets and is a key driver in supporting economic and social growth. With this in mind, Mike Bloomberg and Matt Winkler created Bloomberg News in 1990. One of the world’s leading financial news organizations today, Bloomberg News has over 2,700 journalists and analysts producing roughly 5,000 stories a day from more than 120 countries. More than 330,000 Terminal subscribers, who are among the most influential people in business and finance in the world, have access to the market-moving stories from Bloomberg News. The Corporate Philanthropy team in partnership with Bloomberg News created the company’s Bloomberg Global Business and Financial Journalism Education Initiative with the aim of advancing business journalism worldwide and providing career opportunities in journalism for students and journalists from diverse backgrounds. Working in partnership with philanthropic organizations and academic institutions, the program supports a wide range of global initiatives centered on reporting about the world’s financial markets and economies. With support from Bloomberg Philanthropies and other international funders, Bloomberg Global Business and Financial Journalism Education Initiative furthers the corporate philanthropic mission to give back to the cities in which we live and work, using the expertise of our employees and resources of our business to create lasting impact. INTRODUCTION 2 Tom Contiliano established a one- HISTORY week business journalism training program with the University of North Carolina, and University of California, Berkeley. In 2017, the Bloomberg-Asian College of Journalism program Beginning in 2003, the Bloomberg Global Business began in Chennai, India. Financial Journalism Training Program today includes 29 initiatives across the globe focused 2018 on advancing financial journalism. Bloomberg’s In 2018, the Bloomberg-MiSK financial journalism training programs include post-graduate Master’s Degree program began in Dubai, UAE. in Business Journalism, a six-month post-graduate Executive Training Program in business and financial 2019 reporting, community based programs to introduce With the success of the business students to careers in journalism, and a one-week journalism programs in China, immersive course in business reporting. Course Africa and the United States, materials include The Bloomberg Way, A Guide for by 2019, Bloomberg’s business journalism training programs Journalists, and the Bloomberg Terminal. had expanded to 18 countries, including Zambia, Ghana, 2003 2014 Tanzania, Senegal, Cote d’Ivoire, Saudi Arabia, and Abu Dhabi. In 2003, Bloomberg News’ Tom In 2014, to increase the number Contiliano launched a program of skilled financial journalists In 2019, Bloomberg established at select U.S. universities to train and analyst, embracing a data- a one-week business journalism students on the Bloomberg driven journalism culture, training program in London with Terminal. The program started Mike Bloomberg announced the University of North Carolina in North Carolina, California, the Bloomberg Media Initiative and City University. Missouri and Ohio. The following Africa in three countries, South year, four more universities were Africa, Kenya and Nigeria. added in New York, Washington, Virginia and Arizona. 2016 Bloomberg and Fudan University 2007 in Shanghai initiated a program in In 2007, Bloomberg News co- the journalism school that includes founder, and Editor in Chief Matt a 12-terminal lab, for-credit Winkler and Bloomberg News classes, workshops and an intern/ reporter Lee Miller established the mentoring project. first Bloomberg business training program, a post-graduate degree 2017 program, in partnership with Tsinghua University in China to In 2017, to address the lack develop a generation of business- of under-represented students literate journalists to cover China, pursuing careers in business international markets and finance. journalism, Matt Winkler and HISTORY 3 TRAINING PROGRAMS BACKGROUND With the goal of strengthening business and economic news coverage, expanding training programs for journalists and providing greater access to reliable data, the Bloomberg Global Business and Financial Journalism Education Initiative covers three key areas: ACADEMIC UNIVERSITY- IMMERSIVE COMMUNITY PROGRAMMING AFFILIATED PROGRAMMING PROGRAMMING • Education and employability • Curriculum is jointly developed • Bloomberg-designed initiatives with a journalism and delivered between academic curriculum or focus with school age students Bloomberg News journalists skills training programs • Implemented in partnership and partner institutions, • Programs are delivered with non-profit partners generally universities by Bloomberg News • Bloomberg’s support includes • Emphasis on financial markets journalists on campus or funding, mentoring, skills news and data-driven reporting within Bloomberg offices training opportunities, technical • Participants are accredited • Potential internship assistance, and evaluation with program certification opportunities with Bloomberg • Length of programming and or master’s degree • Programs are typically engagement varies by program • Potential internship and/or 1 week long employment opportunities with Bloomberg • Programs run between 6 months to 3 years • Bloomberg Terminal Labs or free limited trials are available to students TRAINING PROGRAMS BACKGROUND 4 PARTNERS & TRAINING PROGRAM DETAILS Bloomberg Global Business and Financial Journalism Education Programs focus on areas with the greatest opportunity. PARTNERS & TRAINING PROGRAM DETAILS 5 GLOBAL BUSINESS AND FINANCIAL JOURNALISM EDUCATION INITIATIVE BY THE NUMBERS, AS OF 2019 29 18 9 JOURNALISM EDUCATIONAL NON-PROFIT PARTNERS PROGRAMS PARTNERS THROUGH STARTUP 3 111 23 TERMINAL VOLUNTEERS HIRES LABS 19 106 18 COUNTRIES INTERNS EDUCATIONAL PARTNERS RECEIVING TERMINAL CURRICULUM TRAINING 988 STUDENTS PBALOOMRTNERSBERG & T GLORAININGBAL B PROGRUSINESSAM A NDDET FAINILSA NCIAL JOURNALISM EDUCATION INITIATIVE 6 ACADEMIC/UNIVERSITY-AFFILIATED PROGRAMMING THE UNIVERSITY OF ZAMBIA GHANA INSTITUTE OF JOURNALISM Specialised University for Communications IMMERSIVE PROGRAMMING COMMUNITY PROGRAMMING Bloomberg Startup PARTNERS & TRAINING PROGRAM DETAILS 7 • Encourage Bloomberg PARTNERS staff to volunteer as Tsinghua University, International mentors and teachers at Center for Journalists (ICFJ), China’s top universities Communication University of China, UIBE, Schwarzman Scholars, SEM PROGRAM OVERVIEW GBJ is a specialized graduate- FUNDING degree program in the School TSINGHUA UNIVERSITY of Journalism and Communication. $165,000 per year per school; Bloomberg staff teach semester- Bloomberg also provides staff GLOBAL BUSINESS length courses for graduate and member as a professor on the JOURNALISM undergrad students, and host Tsinghua faculty PROGRAM (GBJ) workshops and Bloomberg Lecture Series. Bloomberg offers outreach AND BLOOMBERG LAB OUTCOMES TO DATE in conjunction with Tsinghua to 7 partner colleges in Greater China • 359 GBJ students have graduated with M.A. degrees LOCATION since 2009, representing every DEGREES Beijing Chinese province and 31 nations M.A. in Journalism and • 470 Tsinghua undergraduates Communication for GBJ; B.A. in PROGRAM LEAD have graduated with Journalism and Communication; bachelor degrees having Lee Miller Bloomberg Market Concepts completed the Introduction (BMC) Certification to News Writing course GOALS • 175 students participated CORE COURSES • Develop a generation of in the internship/mentoring (FULL SEMESTER) business-literate journalists competition in Beijing, since 2017 to cover China, international Bloomberg develops financial • 120 anchors and producers from markets and finance and data-journalism courses, China’s official CCTV service plus workshops, within the • Build a China and global were trained in 2018 a two-day Tsinghua University semester- alumni network of journalists, Bloomberg/Tsinghua workshop based curriculum. Data-Mining for media specialists and Journalists, Corporate Strategies, • 75 Tsinghua graduate students finance professionals Introduction to News Writing, have earned Bloomberg • Provide students, especially Bloomberg Market Concepts Market Concepts certification from China and emerging- • 40 Bloomberg Beijing markets, with intern, apprentice STUDENT REQUIREMENTS staff volunteered in OB B- and mentor opportunities sponsored activities in 2019 All students are full-time at • Increase gender, ethnic Tsinghua or partner universities • 10 GBJ graduates have and cultural diversity and been hired by Bloomberg awareness on campus and and Bloomberg media in the China’s newsrooms INTERNSHIP/MENTORSHIPS partners, 80% are women • Showcase The Bloomberg 11 summer