Finance

The promotional rights granted to suppliers were substantially more Supplier commitments limited than those granted to the Minimum cash Minimum in-kind sponsors, but the suppliers also were $8,246,512 given the right to purchase tickets and $9,288,500 secure a limited number of hotel rooms In the same way that the broadcast through the LAOOC. rights were set up to generate working The suppliership program began more capital early in the operation of the than a year after the signing of the first LAOOC, the sponsor and supplier sponsor, but by April 1984, 64 contracts were structured to provide corporations had become official large first payments to the Organizing suppliers of the 1984 Games. They Committee with small but regular pay- were: ments to follow. Official suppliers Revenues generated by the Adidas sponsorship, suppliership and Allied Fibers & Plastics licensing programs by year through the AMF American Inc. end of the third quarter of 1984 were: American Medical International Bat Taraflex Sponsor, supplier & licensing Beatrice Foods Revenue Brother Industries Date (in millions) Bushnell Campagnolo-USA 1979 4.0 Campbell-Taggart 1980 9.62 Conroy’s 1981 19.778 Crown Zellerbach 1982 28.724 DHL Corp. 1983 28.445 Dunhill Trading 1984 32.624 Ernst & Whinney Everlast Sporting Goods 11.01.5 Foster Farms Sales of admission tickets Garrett Metal Detectors The primary assumption made on the Glavsportprom marketing of Olympic ticket sales was H.G.B. Backstrand that a large demand existed in the Horner Flooring United States. Consequently, the Hughes Helicopters LAOOC’s objective was to make the Jeffries Banknote order by mail system as available as Josten’s possible throughout the United States. Judogi Little advertising was done since the Kimball Piano and Organ Co. the press and electronic media did an King Musical Instruments excellent job of notifying the general Levi Strauss public of the procedures for ordering McDonnell Douglas Automation Olympic tickets. A press conference Mission Industries was held on 13 June 1983 announcing Molten Corporation the ticket ordering procedures, events Monterey Institute of available and prices. International Studies Ticket sales to foreign countries and Musco-Sports Lighting NOCs were handled by the Ticketing Muzak Department’s special sales division. Myojo Rubber Industry Tickets were sold in each country Nutrexpa through its National Olympic Pageantry World Committee or its agents. Mail orders Panasonic Industrial Co. with a foreign return address received Pay-Fone Systems through the United States Postal Physio-Control Service order operation were rejected Plantronics and sent back to the person with a Porter Equipment referral to the NOC for tickets. The Rawlings Sporting Goods special sales division also managed Rust-Oleum ticket sales to LAOOC sponsors and Scanray suppliers, foreign broadcasters and Senoh ABC Television/Radio. These groups Sunkist Growers were allowed to purchase tickets Superturf International following the same general guidelines System Parking and procedures as the NOCs. Toledo Scale Toshiba Toyo Suisan Kaisha, Ltd. Turner Industries USC USA Suzuki Motor Corp. Union Carbide F.B. Vandegrift & Co.

Vidal Sassoon 2 Vons Grocery Walker Interactive Products 2 Major corporations were designated as of- ficial sponsors in exchange for cash, goods Waste Management and/or services. These sponsors were al- Western Union lowed to use the Games symbols in their Windsurfing International advertising and marketing. The Coca-Cola Company and Anheuser Busch, Inc., were York Barbell Company the first two corporations to sign sponsor- ship agreements with the LAOOC. The Converse agreement was signed in 1981.

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