This is a repository copy of The objectification of ‘Jafaican’ : the discoursal embedding of Multicultural London English in the British media. White Rose Research Online URL for this paper: https://eprints.whiterose.ac.uk/93713/ Version: Accepted Version Book Section: Kerswill, Paul orcid.org/0000-0002-6540-9312 (2014) The objectification of ‘Jafaican’ : the discoursal embedding of Multicultural London English in the British media. In: Androutsopoulos, Jannis, (ed.) The Media and Sociolinguistic Change. Walter De Gruyter , Berlin , 428–455. Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
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[email protected] https://eprints.whiterose.ac.uk/ Paul Kerswill, York The objectification of ‘Jafaican’. The discoursal embedding of Multicultural London English in the British media1 1 Introduction: Mediatization of new urban youth varieties Since the 1980s, both lay commentators and academic experts have shown an intense interest in apparently new linguistic practices among young people living in multiethnic neighbourhoods in the major cities of northern Europe. Both kinds of observer note that the version of the national language used by these young people is a departure from what is ‘normal’ in that language.