Update 4/25/12

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Update 4/25/12

As of April 23 • Accts: 2.06M Accounts, Users & Rights – as of 4/23/12 • Users: 2.09M • Rights: 2.5M

3000000 • Averaging 70K new accounts per week 2500000 since launch • Rights 2000000 Past 4 weeks at rate of >250K per week

1500000 Users

1000000 Accounts 500000

0 40849 40891 40942 40954 40962 40970 40980 40989 40997 41005 41015 40828 40869 40913 40949 40959 40967 40975 40983 40994 41002 41010

UV Accounts – 2.06 million as of 4/23/12

2500000 UltraViolet Accounts

2000000 • Averaging 70K new accounts per week since launch

1500000 • Past 4 weeks at rate of >250K per week

1000000 • Walmart / Studios TV campaign started April 24 • So, these results do not 500000 yet show substantial Walmart-driven uptick

0 40849 40891 40942 40954 40962 40970 40980 40989 40997 41005 41015 40828 40869 40913 40949 40959 40967 40975 40983 40994 41002 41010

Blue = new in last UltraViolet at-a-glance – as of 4/24/12 month Territories • US, UK operational; Canada licensing to begin in May for Sept launch; other announcements coming soon Product & • 6 Content Providers: Fox, Paramount, Sony Pictures, Universal, Warner Bros, and DreamWorks Animation (via Paramount) Service • 5 Retailer/Streaming Services: Flixster, ParamountMovies.com, UniversalHiDef.com, SonyPictures.com, Vudu Launches • 3 UV buying options: bundle w/ DVD and Blu-ray, full-line EST, in-store Disc-to-Digital conversion • B2B enablement solutions: Akamai, castLabs, CSG, Digital Rapids, Dolby, DTS, Main Concept, Neustar, and Rovi • Include white-label Retailer/LASP functions, DSP, CFF publishing, and UV CFF-compliant Clients • UV on CE : Flixster app on Samsung BD players (also include Rovi “Disc2Digital”); to ship on Panasonic BD, TVs; Vudu has extended UV to PS3, Xbox 360, and select TVs/BD players from FUNAI (Magnavox, Sylvania), LG, Mitsubishi, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and VIZIO Content • 4,000+ titles now available: Including 100+ new releases since Oct 2012 with 20+ coming soon; 3,000+ on EST End-users • Milestone of 2 million accounts surpassed recently (note: this # is DECE Mgt. Committee-confidential) UV Licensing • 29 companies have licensed 60 UV “Roles” as well as 10 “Partner-Developer” licenses [includes 10 Client Implementers beyond Sony] News for • 1.0.3 specs APPROVED/ADOPTED– these are official spec of record for initial Client Implementations and CFF publishing. Implementer • Count-down to CFF Sunrise of CFF: substantial activity on publishing, Retailer/DSP, and Client Implementer paths; s checkpoint April 30 • Simplification of end-user experience for account-create, credentials recovery: production implementation planned for June • Compliance Verification Procedures documentation available at: http://cvp.decellc.com DECE • 77 Members: 3 new since March update: AT&T*, Kaleidescape, and MyEye Media (*note: AT&T anticipated by May 1) Memb. PR • Walmart/Vudu launch receiving net-positive coverage in print/Internet and on TV (including from some historically-skeptical outlets) • Going-forward, increasing focus on consumer-oriented PR (and B2B PR focused on new launches) – proactive updates in late May © 2012 DECE, LLC – DECE CONFIDENTIAL Marketing • DECE working with DEG UltraViolet group to operationalize campaigns (social media to start first) • Modest update recently to UVVU.com to focus visitor attention on “where to find” • Walmart/Studios TV advertising began April 24 5

DECE Members – 76 companies (“approximately 80” counting subsidiaries • Updated: 4/12/12 • New Members since last update in with distinct market-facing brands that are involved in UV) bold

Adobe Systems, Inc.

Advanced Micro Devices (AMD)

Akamai Technologies, Inc.

Arxan Technologies, Inc.

BBC Worldwide

Best Buy Co., Inc.

Blockbuster Inc.

BluFocus Inc.

British Sky Broadcasting Limited

British Telecommunications plc

CableLabs

Catch Media, Inc.

Cineplex Entertainment L.P.

Cisco Systems, Inc.

Comcast Cable Communications

Cox Communications, Inc.

CSG Media, LLC

Cyberlink Corporation

Dell Marketing, L.P.

Deluxe Digital Media management, Inc.

Deutsche Telekom AG

Digital Rapids

Dolby Laboratories, Inc.

DTS, Inc.

Elemental Technologies

Empathy Lab, LLC

FilmFlex Movies Limited

Fox Entertainment Group, Inc.

Huawei Technologies Co., Ltd.

IBM Corporation

Intel Corporation

Irdeto Access, Inc.

Kaleidescape

Kit Digital

Kudelski SA (Nagravision)

LG Electronics Inc.

Liberty Global, Inc.

Lions Gate Films, Inc.

LodgeNet Interactive Corporation

Lovefilm UK Limited

Marvell International Ltd.

Microsoft Corp.

MobiTV

Motorola Mobility, Inc.

MovieLabs

MyEye Media

NCR Corporation

NDS Group Limited

Neustar, Inc.

Nokia Corporation

NVIDIA Corporation

PacketVideo Corporation

Panasonic Intellectual Property Corporation of America

Paramount Pictures Corporation

Philips Electronics North America Corporation

Quick Play Media Inc.

Recording Industry of America Inc.

Red Bee Media Limited

Roadshow Films, Pty Ltd

Rogers Communications Partnership

Rovi

Saffron Media Group Ltd

Samsung Information Systems America, Inc.

SCA IPLA Holdings, Inc. (Sony)

SeaChange

Technicolor

Tesco Stores Ltd.

Testronic Laboratories Inc.

Toshiba America Information Systems, Inc.

Verance Corporation

Verimatrix, Inc.

VeriSign, Inc.

Walmart/Vudu

Warner Bros. Entertainment, Inc.

Widevine Technologies, Inc.

Zoran Corporation

Walmart/Vudu Screens

Walmart/Vudu UltraViolet Launch

• Walmart launched their UltraViolet service powered by Vudu on April 16 • Consumers now have 3 ways to acquire UltraViolet titles

– Blu-ray and DVD discs bundled with UltraViolet eCopy – (mainly new releases titles)

– Buy UltraViolet digital titles from the Vudu store - (new release and catalog titles – over 1500 SPE titles)

– Exclusive in-store disc to digital conversions at Walmart stores - (mainly catalog titles)

Walmart/Vudu Screens