Your Movies . . . . in the Cloud Discussion France June, 2013
© 2013, DECE LLC 1 UV is created and operated by DECE
Partial list from ~85 Member companies
© 2013, DECE LLC 2 Why UltraViolet? I want to share it with my family and household members I own it. I should be able to watch I don’t want to be when, where, locked in to one how I want. I’m afraid I’ll source of content lose this movie or video apps/ sooner or later devices
© 2013, DECE LLC 3 How it Works
Look for logo on disc packs or in online stores
• Integrated into Retailers’ websites & apps •Create Account during first UV transaction, or log into Account if you already have one • See UV collection, download, stream direct from Retailer environment – where you bought your content *and* via other participating Retailers
© 2013, DECE LLC 4 Three ways for consumers to engage…
With New Release Via EST Via Disc to Digital, in BDs and DVDs store and at home
© 2013, DECE LLC Usage Model: Unprecedented Freedom
Rights Locker Household (up to 6 Members)
Download to any Registered UltraViolet-logo App/Device (up to 12) Physical Copy Online Streaming Access Option (up to 3 simultaneous)
6 © 2013, DECE LLC © 2011, DECE LLC 6 UltraViolet Roll-out Status (as of June 1, 2013) • Territories: US, Canada, UK/Ireland, Australia/New Zealand (France & Germany in Sept) • Content: 9,700+ titles from 7 Hollywood studios, 3 other major content owners
• Three ways to add UV titles into UV Collection: UV rights with Blu-ray/DVD…EST…Disc-to-digital • Many ways to watch – Download and stream to Win, Mac OS, iOS, Android, PS3, Xbox 360 – Stream to leading brands of Internet TVs and BD players
• 12 Retailers Live: Additional launches expected in coming months. – Walmart/VUDU, Best Buy/CinemaNow, Barnes & Noble/NOOK, M-GO, Flixster, and Kaleidescape – ParamountMovies.com, SonyPicturesStore.com, and UniversalHiDef.com – Cineplex (Canada), JB Hi-Fi and EzyFlix (Australia)
• Consumer adoption: Over 12M HH accounts and growing steadily.
© 2013, DECE LLC 7 Fundamental idea – consumer view
“Cloud-based” Widely-honored rights & multi- industry standard device Access (like Blu-ray, DVD)
© 2013, DECE LLC 8 Fundamental idea – business perspective
Benefits of open Platform for and interoperable innovation ecosystem
© 2013, DECE LLC 9 System Architecture (partial) Web Portal (uvvu.com) Content Coordinator Provider “Rights Locker”
Retailer A Retailer B Locker Access Streaming Provider Download Service DSP B DSP C Provider A
Streaming Device Device A Device B Device C DD
Registered Devices (Domain)
© 2013, DECE LLC 10 UV Common File Format for downloads
PUBLISHING PLAYBACK
• One file* encoded and encrypted • “UV Players” = devices or app’s by studio • Built by licensed Client • Accessed by multiple DRM Implementers (to DECE specs) systems • Use one of approved DRMs • Built on industry standards • Must pass compliance – ISO MPEG4, compatible with MPEG verification program and display DASH and PIFF logo – H.264 and AAC, optional Dolby Digital and DTS • Can acquire, play file for any UV – SMPTE Timed Text subtitles title owned by the user * One file for each resolution profile to be distributed, e.g. HD, SD 11 © 2013, DECE LLC CONFUSING ARRAY OF CHOICES Amazon Verizon FioS Apple
PlayStation Network Video Store
ROKU
Netflix Sprint
Blockbuster Xbox 360
© 2013, DECE LLC 12 BENEFITS OF THE CLOUD
Selection, Experience, Unlimited Storage, Guaranteed File Retrieval, Instant Access
© 2013, DECE LLC 13 There is a Better Way.
© 2013, DECE LLC 14 Discussion / Q&A
© 2013, DECE LLC 15 DECE Common File Format Common File Format Container (DCC)
Elementary Encrypted Streams ISO Container Streams (AES-128) Physical ID (APID)
H.264 Video 1 Video 1 Video 1
Required: AAC LC 2ch Audio 1 Audio 1 Audio 1
Optional: Audio 2 Audio 2 Audio 2 AAC,DTS, Dolby, etc. Language(s) … Audio n … Audio n … Audio n .
xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1
SMPTE Timed Text xyxyxyxyx xyxyxyxyx xyxyxyxyx (SMPTE 2052) Subtitle 2 Subtitle 2 Subtitle 2
xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n
Mandatory Metadata Mandatory Title Images Optional Metadata Synopsis Chapters Metadata (ContentID) Ratings Publisher Info on each track (e.g., language) Run Length etc.
© 2013, DECE LLC 16 Specifications and Standards Referenced Standards and specs DECE Specifications (partial list) • System • AVC, AAC, AES • Coordinator • ISO Base Media File Format (ISO 14496-15) • Security Mechanisms • Common Encryption • Common File Format & Media • SMPTE Timed Text (SMPTE 2052 family) • Metadata • SMPTE Audio channel mapping (SMPTE 428-3) • Publishing • DTS, Dolby • Discrete Media • JPEG, PNG • Keyset Delivery • Common Metadata • Geographies • Entertainment Identifier Registry (EIDR) • Countless RFCs • IANA registries
© 2013, DECE LLC