Your Movies . . . . in the Cloud Discussion France June, 2013

© 2013, DECE LLC 1 UV is created and operated by DECE

Partial list from ~85 Member companies

© 2013, DECE LLC 2 Why UltraViolet? I want to share it with my family and household members I own it. I should be able to watch I don’t want to be when, where, locked in to one how I want. I’m afraid I’ll source of content lose this movie or apps/ sooner or later devices

© 2013, DECE LLC 3 How it Works

Look for logo on disc packs or in online stores

• Integrated into Retailers’ websites & apps •Create Account during first UV transaction, or log into Account if you already have one • See UV collection, download, stream direct from Retailer environment – where you bought your content *and* via other participating Retailers

© 2013, DECE LLC 4 Three ways for consumers to engage…

With New Release Via EST Via Disc to Digital, in BDs and DVDs store and at home

© 2013, DECE LLC Usage Model: Unprecedented Freedom

Rights Locker Household (up to 6 Members)

Download to any Registered UltraViolet-logo App/Device (up to 12) Physical Copy Online Streaming Access Option (up to 3 simultaneous)

6 © 2013, DECE LLC © 2011, DECE LLC 6 UltraViolet Roll-out Status (as of June 1, 2013) • Territories: US, Canada, UK/Ireland, Australia/New Zealand (France & Germany in Sept) • Content: 9,700+ titles from 7 Hollywood studios, 3 other major content owners

• Three ways to add UV titles into UV Collection: UV rights with Blu-ray/DVD…EST…Disc-to-digital • Many ways to watch – Download and stream to Win, Mac OS, iOS, Android, PS3, – Stream to leading brands of Internet TVs and BD players

• 12 Retailers Live: Additional launches expected in coming months. – /, /CinemaNow, Barnes & Noble/NOOK, M-GO, , and – ParamountMovies.com, SonyPicturesStore.com, and UniversalHiDef.com – Cineplex (Canada), JB Hi-Fi and EzyFlix (Australia)

• Consumer adoption: Over 12M HH accounts and growing steadily.

© 2013, DECE LLC 7 Fundamental idea – consumer view

“Cloud-based” Widely-honored rights & multi- industry standard device Access (like Blu-ray, DVD)

© 2013, DECE LLC 8 Fundamental idea – business perspective

Benefits of open Platform for and interoperable innovation ecosystem

© 2013, DECE LLC 9 System Architecture (partial) Web Portal (uvvu.com) Content Coordinator Provider “Rights Locker”

Retailer A Retailer B Locker Access Streaming Provider Download Service DSP B DSP C Provider A

Streaming Device Device A Device B Device C DD

Registered Devices (Domain)

© 2013, DECE LLC 10 UV Common File Format for downloads

PUBLISHING PLAYBACK

• One file* encoded and encrypted • “UV Players” = devices or app’s by studio • Built by licensed Client • Accessed by multiple DRM Implementers (to DECE specs) systems • Use one of approved DRMs • Built on industry standards • Must pass compliance – ISO MPEG4, compatible with MPEG verification program and display DASH and PIFF logo – H.264 and AAC, optional Dolby Digital and DTS • Can acquire, play file for any UV – SMPTE Timed Text subtitles title owned by the user * One file for each resolution profile to be distributed, e.g. HD, SD 11 © 2013, DECE LLC CONFUSING ARRAY OF CHOICES Verizon FioS Apple

PlayStation Network Video Store

ROKU

Netflix Sprint

Blockbuster Xbox 360

© 2013, DECE LLC 12 BENEFITS OF THE CLOUD

Selection, Experience, Unlimited Storage, Guaranteed File Retrieval, Instant Access

© 2013, DECE LLC 13 There is a Better Way.

© 2013, DECE LLC 14 Discussion / Q&A

© 2013, DECE LLC 15 DECE Common File Format Common File Format Container (DCC)

Elementary Encrypted Streams ISO Container Streams (AES-128) Physical ID (APID)

H.264 Video 1 Video 1 Video 1

Required: AAC LC 2ch Audio 1 Audio 1 Audio 1

Optional: Audio 2 Audio 2 Audio 2 AAC,DTS, Dolby, etc. Language(s) … Audio n … Audio n … Audio n .

xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1

SMPTE Timed Text xyxyxyxyx xyxyxyxyx xyxyxyxyx (SMPTE 2052) Subtitle 2 Subtitle 2 Subtitle 2

xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n

Mandatory Metadata Mandatory Title Images Optional Metadata Synopsis Chapters Metadata (ContentID) Ratings Publisher Info on each track (e.g., language) Run Length etc.

© 2013, DECE LLC 16 Specifications and Standards Referenced Standards and specs DECE Specifications (partial list) • System • AVC, AAC, AES • Coordinator • ISO Base Media File Format (ISO 14496-15) • Security Mechanisms • Common Encryption • Common File Format & Media • SMPTE Timed Text (SMPTE 2052 family) • Metadata • SMPTE Audio channel mapping (SMPTE 428-3) • Publishing • DTS, Dolby • Discrete Media • JPEG, PNG • Keyset Delivery • Common Metadata • Geographies • Entertainment Identifier Registry (EIDR) • Countless RFCs • IANA registries

© 2013, DECE LLC