Your Movies . in the Cloud Discussion France June, 2013 © 2013, DECE LLC 1 UV is created and operated by DECE Partial list from ~85 Member companies © 2013, DECE LLC 2 Why UltraViolet? I want to share it with my family and household members I own it. I should be able to watch I don’t want to be when, where, locked in to one how I want. I’m afraid I’ll source of content lose this movie or video apps/ sooner or later devices © 2013, DECE LLC 3 How it Works Look for logo on disc packs or in online stores • Integrated into Retailers’ websites & apps •Create Account during first UV transaction, or log into Account if you already have one • See UV collection, download, stream direct from Retailer environment – where you bought your content *and* via other participating Retailers © 2013, DECE LLC 4 Three ways for consumers to engage… With New Release Via EST Via Disc to Digital, in BDs and DVDs store and at home © 2013, DECE LLC Usage Model: Unprecedented Freedom Rights Locker Household (up to 6 Members) Download to any Registered UltraViolet-logo App/Device (up to 12) Physical Copy Online Streaming Access Option (up to 3 simultaneous) 6 © 2013, DECE LLC © 2011, DECE LLC 6 UltraViolet Roll-out Status (as of June 1, 2013) • Territories: US, Canada, UK/Ireland, Australia/New Zealand (France & Germany in Sept) • Content: 9,700+ titles from 7 Hollywood studios, 3 other major content owners • Three ways to add UV titles into UV Collection: UV rights with Blu-ray/DVD…EST…Disc-to-digital • Many ways to watch – Download and stream to Win, Mac OS, iOS, Android, PS3, Xbox 360 – Stream to leading brands of Internet TVs and BD players • 12 Retailers Live: Additional launches expected in coming months. – Walmart/VUDU, Best Buy/CinemaNow, Barnes & Noble/NOOK, M-GO, Flixster, and Kaleidescape – ParamountMovies.com, SonyPicturesStore.com, and UniversalHiDef.com – Cineplex (Canada), JB Hi-Fi and EzyFlix (Australia) • Consumer adoption: Over 12M HH accounts and growing steadily. © 2013, DECE LLC 7 Fundamental idea – consumer view “Cloud-based” Widely-honored rights & multi- industry standard device Access (like Blu-ray, DVD) © 2013, DECE LLC 8 Fundamental idea – business perspective Benefits of open Platform for and interoperable innovation ecosystem © 2013, DECE LLC 9 System Architecture (partial) Web Portal (uvvu.com) Content Coordinator Provider “Rights Locker” Retailer A Retailer B Locker Access Streaming Provider Download Service DSP B DSP C Provider A Streaming Device Device A Device B Device C DD Registered Devices (Domain) © 2013, DECE LLC 10 UV Common File Format for downloads PUBLISHING PLAYBACK • One file* encoded and encrypted • “UV Players” = devices or app’s by studio • Built by licensed Client • Accessed by multiple DRM Implementers (to DECE specs) systems • Use one of approved DRMs • Built on industry standards • Must pass compliance – ISO MPEG4, compatible with MPEG verification program and display DASH and PIFF logo – H.264 and AAC, optional Dolby Digital and DTS • Can acquire, play file for any UV – SMPTE Timed Text subtitles title owned by the user * One file for each resolution profile to be distributed, e.g. HD, SD 11 © 2013, DECE LLC CONFUSING ARRAY OF CHOICES Amazon Verizon FioS Apple PlayStation Network Video Store ROKU Netflix Sprint Blockbuster Xbox 360 © 2013, DECE LLC 12 BENEFITS OF THE CLOUD Selection, Experience, Unlimited Storage, Guaranteed File Retrieval, Instant Access © 2013, DECE LLC 13 There is a Better Way. © 2013, DECE LLC 14 Discussion / Q&A © 2013, DECE LLC 15 DECE Common File Format Common File Format Container (DCC) Elementary Encrypted Streams ISO Container Streams (AES-128) Physical ID (APID) H.264 Video 1 Video 1 Video 1 Required: AAC LC 2ch Audio 1 Audio 1 Audio 1 Optional: Audio 2 Audio 2 Audio 2 AAC,DTS, Dolby, etc. Language(s) … Audio n … Audio n … Audio n . xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1 xyxyxyxyx Subtitle 1 SMPTE Timed Text xyxyxyxyx xyxyxyxyx xyxyxyxyx (SMPTE 2052) Subtitle 2 Subtitle 2 Subtitle 2 xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n xyxyxyxyx … Subtitle n Mandatory Metadata Mandatory Title Images Optional Metadata Synopsis Chapters Metadata (ContentID) Ratings Publisher Info on each track (e.g., language) Run Length etc. © 2013, DECE LLC 16 Specifications and Standards Referenced Standards and specs DECE Specifications (partial list) • System • AVC, AAC, AES • Coordinator • ISO Base Media File Format (ISO 14496-15) • Security Mechanisms • Common Encryption • Common File Format & Media • SMPTE Timed Text (SMPTE 2052 family) • Metadata • SMPTE Audio channel mapping (SMPTE 428-3) • Publishing • DTS, Dolby • Discrete Media • JPEG, PNG • Keyset Delivery • Common Metadata • Geographies • Entertainment Identifier Registry (EIDR) • Countless RFCs • IANA registries © 2013, DECE LLC .