Launching UltraViolet services in the UK

Tim Wright Version 0.1

SPE CONFIDENTIAL Slide 1 What is this presentation for?

• To help plan launch of UV services in the UK • To record potential service providers and other parts of the value chain • So we can see where the gaps are • So we can see what the key actions and efforts are

Version 0.1 SPE CONFIDENTIAL Slide 2 Roles to fill

• Retailer • LASP (streaming service provider) • Digital Service Provider • Content Providers • Client Implementers • Other essential role which are not defined UV roles

Version 0.1 SPE CONFIDENTIAL Slide 3 Retailer – online (1)

• Lovefilm (members) – Like UV from a technical point of view – Will be examining this in H1 2011 with a view to possible launching in H2 2011 – Lesley is concerned about getting on enough platforms (PS3, Xbox, YouView, connected TVs) to cover the back end costs of supporting UV – Question: how committed to EST are Lovefilm?

Version 0.1 SPE CONFIDENTIAL Slide 4 Retailer – online (2)

• Virgin Media (not members) – Very interested in UltraViolet and are requesting Filmflex to support some EST service in 2011 – We need to encourage VirginMedia to request an UltraViolet EST service from Filmflex – VM informally said they would join in summer 2010 but did not – So perhaps there are some issues that need to be discovered and addressed… – VM have just had a high profile launch of Tivo-based services for VOD – So any EST offering will have to be doable on a Tivo box

Version 0.1 SPE CONFIDENTIAL Slide 5 Retailers – online (3)

• BSkyB (members) – Will be examining EST in 2011 • Blinkbox (non-members) – Good fit with their multi-device strategy – BB are concerned about costs of UltraViolet and supporting 5 DRMs – They may be better suited to being a LASP • Filmflex – Possible Retailer role since they acquire content rights as well as provide technology for existing VOD services

Version 0.1 SPE CONFIDENTIAL Slide 6 Retailers – online (4)

• BT – Need to find out who owns UV in BT Retail now – Mail sent to Kate Jackson • Seesaw – Should follow up with them after CES announcements • TalkTalk – Should follow up with them after CES announcements • Who else?

Version 0.1 SPE CONFIDENTIAL Slide 7 Retailers – bricks and mortar (1)

• Tesco – Have said they will launch their own locker service “Tesco Connect” first but are still publicly in favour of UltraViolet • Sainsburys – Have just launched an online VOD service – Their tech provider, Global Media Vault, are very interested in UltraViolet, have signed the NDA • HMV – 7Digital, their tech provider/partner has a locker service already – Call arranged with their LA VP for new year (Vickie Nauman) • Others – Asda? – Electrical – Comet, Currys, PC World?

Version 0.1 SPE CONFIDENTIAL Slide 8 Retailers – bricks and mortar (2)

• BBC Worldwide/2entertain – Initial meeting but need to meet again following spec publication – Get them at the Feb promotion event • UKTV – 50% BBC and 50% Virgin Media – Very profitable as a channel business and looking to move into VOD in 2011 – But will they have any VOD/EST rights? – Low priority

Version 0.1 SPE CONFIDENTIAL Slide 9 LASP (streaming service provider) • Blinkbox – Currently fear UltraViolet as too expensive, though are purusing multi- device and multi-DRM strategy • Capablue – Provide a service linking service providers to connected devices – Already linked up with Filmflex – Very interested in UltraViolet • Crackle – If they launch in UK • Akamai – Maybe they could use the UK as a trial location for LASP services • Brightcove – Tim to meet up with Luke Gaydon • Level 3? • BiBC?

Version 0.1 SPE CONFIDENTIAL Slide 10 Digital Service Provider (1)

• Filmflex – Acting as DSP for VirginMedia now – Maria Ingold is scoping UV support with Microsoft, but may just start with Playready only (but with UltraViolet file format) • GlobalMediaVault – Acting as DSP for Sainsburys – Claim to have good connections with a number of UK supermarkets – so could bring them into UltraViolet – Need to meet them again once the specifications come out • Saffron Digital – Providing Samsung connected TV services in US – Samsung could act as the reason for them to be UltraViolet compliant

Version 0.1 SPE CONFIDENTIAL Slide 11 Digital Service Provider (2)

• Ioko – Provide DRM and content hosting to Filmflex – Already supporting multiple DRMs – Have signed the DECE NDA and had discussions on UltraViolet – Need to meet with them again once specs are released • Sonic – Sonic are active here already – Need to find out if they are offering UltraViolet compliant services here and to whom • On Demand – Have signed DECE NDA but decided not to join – A significant player in Europe who should be encouraged – Get to Feb event and encourage to sign NDA to review the specs

Version 0.1 SPE CONFIDENTIAL Slide 12 Content Providers (1)

• MPA Studios – Sony Pictures – Fox – Fox HE UK have only just learnt about UltraViolet but keen to know more – Concerned about the user complexity – Paramount – Unclear following job cull in the autumn 2010 – Need to meet to check depth and breadth of understanding – NBCU – Content protection and Marketing lead (Rachel Mansson) in UV Europe group but unclear what the rest of engagement is – Need to meet to check depth and breadth of understanding

Version 0.1 SPE CONFIDENTIAL Slide 13 Content Providers (2)

• Warner Bros – Active at UltraViolet Europe meetings – Have held internal planning workshops

Version 0.1 SPE CONFIDENTIAL Slide 14 Content Providers (3) • Indies – the key ones in bold below? From the FDA (Film Distributors Association) members: – Pathe – know about it – Revolver – know about it – Momentum – Artificial Eye – E1 Entertainment UK – Icon Film Distribution – Optimum Releasing – Dogwoof – Entertainment Film Distributors – Eros International (Bollywood films, have online site already) – Metrodome Distribution – Park Circus – Reliance Big Entertainment PLC – Soda Pictures – Verve Pictures – The Works UK Distribution • Inform them via FDA and the UltraViolet promotion event in February

Version 0.1 SPE CONFIDENTIAL Slide 15 Client Implementers

• Discretix – Israeli mobile security company with Playread Android client – Need to find them a customer for an UltraViolet compliant version of this • Irdeto – Also have Playready Android client – Find out their plans for UltraViolet compliant version of this • CE vendors – Decisions are made globally so not sure much scope for influencing via UK people only – But good to keep the UK representatives informed and will continue to do this

Version 0.1 SPE CONFIDENTIAL Slide 16 Other key roles and companies • Content transcoding – Sony DADC – On the DECE workspace and UV Europe group, coming to Feb 24th event – Deluxe – Ascent – Rhozet – Are producing a CFF generator for Microsoft and Filmflex – Sonic – Also producing CFF generator • Metadata for ratings – BBFC (British Board for Film Classification) provide ratings data for films, DVDs and online and keen to extend to UltraViolet • Findanyfilm.com – UK website giving links to all legal films in UK – Very interested in including the UV format but also examining a portal role for streaming and account management

Version 0.1 SPE CONFIDENTIAL Slide 17 Actions

• To be extracted and tracked

Version 0.1 SPE CONFIDENTIAL Slide 18