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Update 5/24/12 1 Update 5/24/12 © 2012 DECE, LLC – DECE CONFIDENTIAL 2 3. In-Market Status: Adoption As of May 7 • Rights: 3.03M • Averaging 81K new accounts per week since launch • Users: 2.46M • Past 4 weeks averaging 185K new accounts/week (past 7 days: 114K) • Accts: 2.42M • Users per acct = 1.015; Rights per acct = 1.28 (slowly inching up) 3500000 3000000 Rights Users 2500000 Accou nts 2000000 1500000 Ratio of incremental rights / incremental 1000000 accounts • Since launch – 500000 1.28 • Past month – 1.36 0 • Past week – 1.52 40849 40891 40942 40954 40962 40970 40980 40989 40997 41005 41015 41023 41031 40828 40869 40913 40949 40959 40967 40975 40983 40994 41002 41010 41018 41026 41034 © 2012 DECE, LLC – DECE CONFIDENTIAL 3 3. In-Market Status: Capabilities illustration Where can I use an UltraViolet title I own, vs. an iTunes one? (U.S.) iTunes/iCloud UltraViolet via the iTunes app PCs and Macs via multiple companies’ websites and apps only <4M installed base >50M installed base* Apple TV PS3 Philips Sony Xbox 360 RCA Sylvania Living Room Devices (game consoles, Blu- LG Samsung Toshiba ray Players, Internet TVs, other) Magnavox Sanyo Vizio Panasonic Sharp Only Apple products Apple products**… …AND tens of millions of other devices** iPhone iPhone Android phones from: Tablets from: * Via Vudu apps, as well as Flixster now shipping on some devices (Samsung, Sony) and available to Google TV devices via Android Market ** UltraViolet on mobile devices via Retailers’iPad apps (e.g. Flixster) and/oriPad mobile-optimized HTML5HTC sites (e.g. Vudu.com forKindle iPad) Fire © 2012 DECE, LLC – DECE CONFIDENTIAL LG Nook Mobile Devices Motorola Samsung Samsung Others… Others… 4 Blue = new in last UltraViolet at-a-glance – as of 4/24/12 month Territories • US, UK operational; Canada licensing to begin in May for Sept launch; other announcements coming soon Product & • 6 Content Providers: Fox, Paramount, Sony Pictures, Universal, Warner Bros, and DreamWorks Animation (via Paramount) Service • 5 Retailer/Streaming Services: Flixster, ParamountMovies.com, UniversalHiDef.com, SonyPictures.com, Vudu Launches • 3 UV buying options: bundle w/ DVD and Blu-ray, full-line EST, in-store Disc-to-Digital conversion • B2B enablement solutions: Akamai, castLabs, CSG, Digital Rapids, Dolby, DTS, Main Concept, Neustar, and Rovi • Include white-label Retailer/LASP functions, DSP, CFF publishing, and UV CFF-compliant Clients • UV on CE : Flixster app on Samsung BD players (also include Rovi “Disc2Digital”); to ship on Panasonic BD, TVs; Vudu has extended UV to PS3, Xbox 360, and select TVs/BD players from FUNAI (Magnavox, Sylvania), LG, Mitsubishi, Panasonic, Philips, Samsung, SANYO, Sharp, Sony, Toshiba and VIZIO Content • 4,000+ titles now available: Including 100+ new releases since Oct 2012 with 20+ coming soon; 3,000+ on EST End-users • Milestone of 2 million accounts surpassed recently (note: this # is DECE Mgt. Committee-confidential) UV Licensing • 29 companies have licensed 60 UV “Roles” as well as 10 “Partner-Developer” licenses [includes 10 Client Implementers beyond Sony] News for • 1.0.3 specs APPROVED/ADOPTED– these are official spec of record for initial Client Implementations and CFF publishing. Implementer • Count-down to CFF Sunrise of CFF: substantial activity on publishing, Retailer/DSP, and Client Implementer paths; s checkpoint April 30 • Simplification of end-user experience for account-create, credentials recovery: production implementation planned for June • Compliance Verification Procedures documentation available at: http://cvp.decellc.com DECE • 77 Members: 3 new since March update: AT&T, Kaleidescape, and MyEye Media Memb. PR • Walmart/Vudu launch receiving net-positive coverage in print/Internet and on TV (including from some historically-skeptical outlets) • Going-forward, increasing focus on consumer-oriented PR (and B2B PR focused on new launches) – proactive updates in late May © 2012 DECE, LLC – DECE CONFIDENTIAL Marketing • DECE working with DEG UltraViolet group to operationalize campaigns (social media to start first) • Modest update recently to UVVU.com to focus visitor attention on “where to find” • Walmart/Studios TV advertising began April 24 5 DECE Members – 76 companies (“approximately 80” counting subsidiaries • Updated: 4/12/12 • New Members since last update in with distinct market-facing brands that are involved in UV) bold ATT Adobe Systems, Inc. Advanced Micro Devices (AMD) Akamai Technologies, Inc. Arxan Technologies, Inc. BBC Worldwide Best Buy Co., Inc. Blockbuster Inc. BluFocus Inc. British Sky Broadcasting Limited British Telecommunications plc CableLabs Catch Media, Inc. Cineplex Entertainment L.P. Cisco Systems, Inc. Comcast Cable Communications Cox Communications, Inc. CSG Media, LLC Cyberlink Corporation Dell Marketing, L.P. Deluxe Digital Media management, Inc. Deutsche Telekom AG Digital Rapids Dolby Laboratories, Inc. DTS, Inc. Elemental Technologies Empathy Lab, LLC FilmFlex Movies Limited Fox Entertainment Group, Inc. Huawei Technologies Co., Ltd. IBM Corporation Intel Corporation Irdeto Access, Inc. Kaleidescape Kit Digital Kudelski SA (Nagravision) LG Electronics Inc. Liberty Global, Inc. Lions Gate Films, Inc. LodgeNet Interactive Corporation Lovefilm UK Limited Marvell International Ltd. Microsoft Corp. MobiTV Motorola Mobility, Inc. MovieLabs MyEye Media NCR Corporation NDS Group Limited Neustar, Inc. Nokia Corporation NVIDIA Corporation PacketVideo Corporation Panasonic Intellectual Property Corporation of America Paramount Pictures Corporation Philips Electronics North America Corporation Quick Play Media Inc. Recording Industry of America Inc. Red Bee Media Limited Roadshow Films, Pty Ltd Rogers Communications Partnership Rovi Saffron Media Group Ltd Samsung Information Systems America, Inc. SCA IPLA Holdings, Inc. (Sony) SeaChange Technicolor Tesco Stores Ltd. Testronic Laboratories Inc. Toshiba America Information Systems, Inc. Verance Corporation Verimatrix, Inc. VeriSign, Inc. Walmart/Vudu Warner Bros. Entertainment, Inc. Widevine Technologies, Inc. Zoran Corporation © 2012 DECE, LLC – DECE CONFIDENTIAL New DECE-Proposed CFF Sunrise Timing (TBC) Full B2C Open consumer B2B ~Oct 15 Sunrise (or Nov 1 if more beta to begin in TBC -Mar 1, practical) Dec 2012 2013 © 2012 DECE, LLC – DECE CONFIDENTIAL 7 UltraViolet Access on Sony Devices SONY ANNOUNCES ARRIVAL OF ITS 2012 FLAGSHIP BLU-RAY DISC PLAYER WITH DUAL-CORE PROCESSOR What: Sleek, fast and smart - the new Sony BDP-S790 Blu-ray Disc™ player is now available for consumer pre-order. In addition to Blu-ray Disc, DVD and CD playback, this WiFi® connected flag-ship model supports digital services from Sony Entertainment Network and a variety of other providers, including UltraViolet™ streaming services powered by VUDU. With its built-in 4K upscaling, the BDP-S790 player also delivers superior playback quality from a number of other HD and SD sources – even those in 3D! Third Party • All 2011 and 2012 Sony BD players and BD Home Theater systems can access UV locker content via Vudu • PS3 can access UV locker content via Vudu • Sony Tablets and Walkman devices powered by Android can access UV locker content via Flixster and/or Vudu SONY Client (Logo’d Devices) • UV Client work in development– code named Taiyou. First deployment will be on tablet and Sony Mobile Xperia phones. © 2012 DECE, LLC – DECE CONFIDENTIAL 8 Appendix © 2012 DECE, LLC – DECE CONFIDENTIAL 9 Walmart/Vudu Screens © 2012 DECE, LLC – DECE CONFIDENTIAL 10 Walmart/Vudu UltraViolet Launch • Walmart launched their UltraViolet service powered by Vudu on April 16 • Consumers now have 3 ways to acquire UltraViolet titles – Blu-ray and DVD discs bundled with UltraViolet eCopy – (mainly new releases titles) – Buy UltraViolet digital titles from the Vudu store - (new release and catalog titles – over 1500 SPE titles) – Exclusive in-store disc to digital conversions at Walmart stores - (mainly catalog titles) © 2012 DECE, LLC – DECE CONFIDENTIAL 11 Walmart/Vudu Screens © 2012 DECE, LLC – DECE CONFIDENTIAL 12 Walmart/Vudu Screens © 2012 DECE, LLC – DECE CONFIDENTIAL.
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